March 2014 Brangus Journal

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March 2014

International Issue

Inside: The 2014 Genetic Edge Sale Catalog BRANGUS JOURNAL

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Your SOURCE for Top Quality Registered & Commercial Brangus Cattle

Proud Members of

Circle Land & Cattle Co., Ltd. 2 | MARCH 2014

Bobcat Bottoms Ranch • Persimmon Creek Ranch • Camp Cooley Spring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch

BRANGUS JOURNAL

located just off Hwy. 6 and OSR P.O. Box 4747 • Bryan, Texas 77805 Office: (979) 776-5760 • Fax: (979) 776-4818 Website: www.circlexbrangus.com Steve Densmore, Cattle Mgr., (979) 450-0819, cell • (979) 778-1055, home Chris Duewall, Operations Mgr., (979) 777-6803, cell

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Volume 62, Issue 2

The Official Publication of the International Brangus® Breeders Association.

Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonthly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55.

Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Telephone: 210.696.8231 Fax: 210.696.8718 Web site: gobrangus.com/Brangus-publications Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI OFFICERS AND BOARD OF DIRECTORS Chairman : Ron Flake (662.509.2233) President: Dr. Tommy Perkins (210.696.8231 x212) Secretary/Treasurer : Brandon Belt (254.248.5260) Director : Traci Middleton (731.676.0807) Director: R.L. Robbs (520.384.2478) STAFF Dr. Tommy Perkins: Executive Vice President (x212, tperkins@int-brangus.org) Frances Miller: Controller (x203, frances_miller@int-brangus.org) Jason Bates: Director of Field Services and Commercial Marketing(x211, 417.616.9000, jbates@int-brangus.org) Tyler Dean: Director of Shows and Youth Programs, Publications Editor (405.867.1421, tyler@int-brangus.org) Brittni Drennan: Communications Coordinator (x202, brittni@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Emilio Silvas: Product Manager (x207, emilio@gps-beef.com) ADVERTISING Melanie Fuller: Advertising Sales Manager (979.828.5300, 979.255.3343, mwfuller@hotmail.com) SPANISH TRANSLATIONS M. Eta Trabing: Technical Translator and Federally Certified Court Interpreter (352.671.1418, ET2639@aol.com)

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On the Cover. Brangus are conducive to all environments and thrive in tropical climates like those found in Central America, South America and Australia.

DEPARTMENTS

6. IBBA Connection 30. IJBBA Connection 34. IBA Connection 38. Marketing Update 68. Membership 74. Show Results 81. Brangus Plus 82. State Directory 84. Services 86. Calendar of Events 88. Advertiser’s Index

FEATURES & SPECIALS Ultrablacks® and Ultrareds™ Create Expansion Opportunities for Brangus

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Los Ultrablacks® y los Ultrareds™ crean oportunidades de expansión para el Brangus

45 2014 GENETIC EDGE SALE CATALOG 48A Brangus: The Breed Without Borders 50 Brangus: Las raza sin fronteras 51 Challenging Conditions in Australia Create Opportunities for Brangus Condiciones desafiantes en Australia crean oportunidades para los Brangus

Brangus Fits the Needs of South American Cattlemen Brangus encaja en las requisitos de los ganaderos sudamericanos IBBA Audited Financials BRANGUS JOURNAL

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GENETRUST at Suhn Cattle Company

Tuesday, March 25, 2014 • eureka, ks 180 Brangus & Ultrablack Bulls

Progeny from these proven sires represent the majority of the bulls selling on March 25th

Guardian

Onstar

COrOnadO

texas star

Ltd

Landau

Vernon Suhn • PresiDent • vern@genetrustbrangus.com • (620) 583-3706 Craig Green • MaRkETiNG DiRECToR • craig@genetrustbrangus.com • (870) 834-1976 Cody Gariss • SalE CoNSUlTaNT • codygariss@gmail.com • (417) 425-0368 Doug Williams • sale consUltant • whipowill@yadtel.net • (336)745-5252

to reqUest a catalog call or visit: www.genetrustbrangus.com • 1-877-GENETRS (436-3877) 4 | MARCH 2014

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Saturday, April 26, 2014 • Jacksonville, TX

Do t w n’ t M o g iss rea th t sa ese les !

GENETRUST at Cavender’s Neches River Ranch 150 Registered Females • 400 Commercial Females sUhn’s Ms neXt steP 919t2 This female plus other select, highly proven T model donors along with a handpicked group of youthful females with bred in future productivity sell - Plus 400 commercial Brangus influenced females. Reputation herd building kind!

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IBBA CONNECTION - STAFF Executive Vice President

DR. TOMMY PERKINS 210.696.8231 x212 tperkins@int-brangus.org

Contact Dr. Perkins for: • Association Questions • Feedback for Continued Association Improvement

Director of Field Services and Commercial Marketing

JASON BATES

210.696.8231 x211 or 417.616.9000 jbates@int-brangus.org Contact Jason for: • Commercial Industry Marketing and Relations Questions • Photography and Videography Questions • Member and Field Service Questions

Director of Shows & Youth Programs Publications Editor

TYLER DEAN

405.867.1421 or 405.207.6921 tyler@int-brangus.org Contact Tyler for: • Upcoming Regional & National Shows • Junior Activities • Brangus Journal & Frontline Beef Producer Content and Questions

Controller

FRANCES MILLER

210.696.8231 x203 frances_miller@int-brangus.org Contact Frances for: • Brangus Journal & Frontline Beef Producer Subscriptions • Accounting Questions • THR Questions

Accounting Specialist

PATTI TEELER 210.696.8231 x205 patti@int-brangus.org

Contact Patti for: • Accounting Questions • THR Questions

Registry Specialist

ROSANNE SRALLA

210.696.8231 x206 rosanne_sralla@int-brangus.org Contact Rosanne for: • THR Questions • Registry Questions • DNA Questions • Ultrasound Questions

Communications Coordinator

BRITTNI DRENNAN 210.696.8231 x202 brittni@int-brangus.org

Contact Brittni for: • Social Media Inquiries • News Related to Brangus • Brangus Journal & Frontline Beef Producer Content • Promotional Content Design

Advertising Sales Manager

MELANIE FULLER 979.828.5300 or 979.255.3343 mwfuller@hotmail.com

Contact Melanie for: • Brangus Journal Advertising • Frontline Beef Producer Advertising • GoBrangus Online Advertising

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Product Manager

EMILIO SILVAS Emilio is Responsible for: • Software Development • Database Management

Need performance information on an animal? ¿Necesitas información sobre el rendimiento en un animal?

IBBA CONNECTION - STAFF IBBA Staff Involvement Continually working with industry partners to promote and advance the Brangus breed Registry management Communications development Answer calls and questions Total Herd Reporting Planning and organizing the IBBA Convention, Global Roundup and International Brangus Shows Planning the National Junior Brangus Show and Futurity

Sales, Shows and Industry Events Attended:

Dees Brothers Dispersal, Winterhaven, CA – Dr. Perkins Houston Breed Association Meeting - Jason IBBA Annual Convention – Dr. Perkins, Jason, Tyler, Frances, Brittni, Melanie, Emilio Brangus Global Roundup – Dr. Perkins, Jason, Tyler, Frances, Brittni, Melanie Ideal Video Productions Sale, Houston, TX – Dr. Perkins, Jason, Tyler, Frances, Brittni, Melanie International Brangus Shows, Houston, TX – Dr. Perkins, Jason, Tyler, Frances, Brittni, Melanie Genetic Edge Sale, Houston, TX – Dr. Perkins, Tyler, Frances, Brittni, Melanie

IBA Meeting, Houston, TX – Tyler, Melanie IJBBA Board of Directors Spring Meeting, Houston, TX – Tyler Indian Nations Spring Sale, Ada, OK – Jason Houston Junior Brangus Show, Houston, TX – Dr. Perkins Oklahoma Youth Expo Junior Brangus Show, Oklahoma City, OK – Tyler Quail Creek Sale, Cullman, AL – Jason Mound Creek Sale, Leona, TX – Dr. Perkins NCBA Training Meeting – Dr. Perkins WTBBA Springtime Sale, Abilene, TX – Dr. Perkins Salacoa Valley Sale, Fairmount, GA – Jason Genetrust @ Suhn Cattle Co. Sale, Eureka, KS – Dr. Perkins TBBA Annual Convention and Sale, Salado, TX – Dr. Perkins, Jason, Frances, Brittni Youth Beef Industry Congress, St. Louis, MO – Tyler Herd visits in Alabama, Georgia and Florida– Jason Miami International Brangus Show – Jason Doguet’s Diamond D Sale, Poteet, TX – Dr. Perkins IRBBA Annual Meeting and Sale, College Station, TX – Dr. Perkins Genetrust @ Cavender Neches River Ranch, Jacksonville, TX – Jason

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IBBA CONNECTION - BOARD President, Ron Flake, Area 2

Robert Field, Area 8

Term: 2011-2014 662-509-2233 | rflake@ms.metrocast.net

Term: 2012-2015 662-793-4746 | calyxstar@aol.com

Cody Gariss, Area 3

Chuck Sword, Area 1

Term: 2011-2014 417-398-2836 | cody_gariss88@hotmail.com

Term: 2013-2016 770-468-3486 | cnffarm@aol.com

Don Cox, Area 7

Mike Vorel, Area 5

Term: 2011-2014 281-395-1277 | cxcattle@brangusworld.com

Term: 2013-2016 405-826-6959 | vorelfarms@gmail.com

Mike Burke, Area 11

Russ Williamson, Area 7

Term: 2011-2014 706-551-3025 | mike@burkebrangusfarm.com

Term: 2013-2016 903-530-5957 | skyhawkbrangus@yahoo.com

Traci Middleton, Area 4

Danny Farris, Area 9

Term: 2012-2015 731-676-0807 | tracimiddleton@hotmail.com

Term: 2013-2016 325-669-5727 | farrisranching@yahoo.com

R.L. Robbs, Area 6

Larry Parker, Area 10

Term: 2012-2015 520-384-2478 | robbs.brangus@powerc.net

Term: 2013-2016 520-508-3505 | jddiane@vtc.net

Brandon Belt, Area 7 Term: 2012-2015 254-248-5260| brandonbelt@aol.com

Contact the Director from your area with any questions or concerns you have have about our association.

Events Attended: • IBBA Convention, Global Roundup and International Brangus Shows – All • Quail Creek Cut Above Sale – Chuck Sword • GeneTrust at Suhn Cattle Co, Eureka, KS – Cody Gariss

• Georgia Cattlemen’s Convention – Chuck Sword • Georgia Beef Expo – Chuck Sword • GeneTrust at Cavenders, Jacksonville, TX – Cody Gariss, Robert Field

2013-2014 IBBA BOARD OF DIRECTORS

Back Row (L to R): Danny Farris, Larry Parker, Robert Field, Mike Vorel, Chuck Sword and Cody Gariss.

Seated (L to R): R.L. Robbs, Russ Williamson, Don Cox, Mike Burke, Traci Middleton, Ron Flake and Brandon Belt.

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IBBA CONNECTION Events for Effectively Promoting Brangus

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he 2014 IBBA Annual Convention will take place in early March at the Crowne Plaza Hotel in Houston, Texas. Hopefully, you have already made reservations so that you can participate in all of the events throughout the week. The member reception kicks off the week at 7:00 p.m. at the IBBA booth in the Reliant show barn close to the arena. Wednesday will include staff presentations

by Jason Bates, Emilio Silvas and others along with an update on the new genetic disorder policy and a genomic enhanced EPD update. I look forward to my opportunity to address the membership as well as the member forum, committee reports and the President’s year in review to occur Thursday morning.

Recognition of the outgoing directors and president will round out the morning activities, and I would like to congratulate the three new directors who have been elected to the IBBA Board of Directors. Bill Davis, Mike Kammerer and Eddy Roberts will be joining Cody Garris who was elected to his second term. I am thankful for the dedicated service that Mike Burke, Don Cox, and Ron Flake have provided on the Board of Directors, especially during this time of EVP and staff transition.

The International Global Brangus Roundup will take place Thursday afternoon in the Crowne Plaza ballroom. Dr. Tommy Shields will present an informative (and funny) talk on live cattle evaluation for improvement in structural design, muscling and general phenotypic expression. Leslie Frenzel will then discuss the advantages of marbling, yield, and general carcass attributes that Brangus genetics bring to the table. Additionally, several of the IBBA breeders will be showcasing some great Brangus genetics with the many international guests attending the Houston Livestock Show and Rodeo (HLSR). As you know, international demand for U.S. beef continues to be strong, and Brangus is positioned to be a global leader in seedstock supplies.

Please join me in welcoming our valued guests from around the world to our convention, Global Roundup and the HLSR. The convention will conclude with the annual awards banquet on Friday night. The banquet will include crowning winners of the highly coveted Pioneer Award, Breeder of the Year Award, Commercial Producer of the Year Award, and Herdsman Award.

The recipients of these awards are to be commended for their continued support of the IBBA and the Brangus breed.

Convention week will be filled with breed promotion at the HLSR Brangus Bull and Female Shows along with the Ideal Video Productions Customer Appreciation Sale and IRBBA Genetic Edge Sale. The full schedule of events can be found on page 26.

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by Tommy PERKINS, Ph.D., PAS IBBA EXECUTIVE VICE-PRESIDENT

A special thanks to the Brangus associations and breeders of Mexico as they prepare to host the VII World Brangus Congress November 2014 in Merida, Yucatan, Mexico. Look for more details on the event presented during the Global Roundup in Houston. Brangus associations located in Argentina, Australia, Brazil, Colombia, Mexico, Paraguay, South Africa and the United States play a significant role in the World Congress events.

I would like to finish my column by highlighting an IBBA program that impacts our international market. Annually, IBBA receives funding from the U.S. Livestock Genetics Export, Inc. (USLGE) to support international travel, promotion and marketing to countries that offer opportunities for Brangus genetics. The IBBA staff prepares and presents a grant for funding each February to the annual meeting of USLGE and the Livestock Exporters Association. The approved funding generally goes for staff and/or breeder travel to countries that are deemed most amiable to incorporating Brangus genetics into their beef cattle breeding plans. It also presents the opportunity to offset travel expenses for foreign guests to visit Brangus operations in the U.S. Lastly, the funds have been used to prepare brochures about Brangus cattle in multiple languages for promotion of our genetics to foreign countries.

Do not hesitate to call me if you have any specific questions about the convention, Global Roundup or international marketing. For information about IBBA programs or other inquiries, please call (210) 696-8231 or visit www.GoBrangus. com. Stay connected to IBBA through Facebook, Twitter or receive news updates by joining our email list. BJ ABOUT THE AUTHOR Dr. Perkins is the Executive Vice President for the International Brangus Breeders Association. He most recently was the executive for another breed association after serving as a professor at Missouri State University and Texas State University for nearly twenty years. His professional career is most noted for excellence in the field of beef cattle ultrasound. He has a doctorate in animal breeding from Texas Tech University.

LA CONEXIÓN IBBA por Tommy PERKINS, Ph.D., PAS VICEPRESIDENTE EJECUTIVO DE IBBA

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Eventos para la promoción efectiva del Brangus

a Convención Anual de IBBA en 2014, se celebrará a principios de marzo en el Hotel Crowne Plaza en Houston, Texas. Esperamos que ustedes hayan hecho sus reservaciones para que puedan participar en todos los eventos durante la semana. La recepción para miembros inicia la semana a las 7:00 p.m. en la caseta de IBBA en el edificio de exposición Reliant cerca de la pista. El miércoles incluirá presentaciones por parte de Jason Bates, Emilio Silvas y otros de nuestro personal, junto con dos actualizaciones: (1) la nueva política sobre trastornos genéticos y (2) las DEP de mejoramiento genómico. Espero con mucho gusto la oportunidad de poder dirigirme a los miembros así como al foro de miembros, los informes de los comités y la reseña anual del Presidente, que tendrá lugar el jueves por la mañana.

El reconocimiento del presidente y de los directores salientes concluirán las actividades de la mañana. A mí me gustaría felicitar a los tres directores nuevos que fueron elegidos a la Junta Directiva de IBBA: Bill Davis, Mike Kammerer y Eddy Roberts se unirán con Cody Garris, quien fue elegido a su segundo periodo.

Agradezco los dedicados servicios prestados a la Junta Directiva por Mike Burke, Don Cox y Ron Flake, especialmente durante esta época de los EVP (Proyectos arriesgados con impacto ambiental) y de transición de personal.

El “Roundup” Global Brangus se celebrará el jueves a la tarde en el salón de baile del Hotel Crowne Plaza. El Dr. Tommy Shields presentará una plática informativa (y graciosa) sobre la evaluación del ganado en pie para mejoramientos en el diseño estructural, la musculatura y la expresión fenotípica en general. Leslie Frenzel hablará de las ventajas del marmoleado, del rendimiento y de los atributos generales de la canal que la genética Brangus trae a la mesa. Además, varios de los criadores de la IBBA estarán exhibiendo algunos de los grandes ejemplares de la genética Brangus con la participación de muchos visitantes internacionales que están asistiendo a la Exposición Ganadera y Rodeo de Houston. Como ustedes ya saben, la demanda internacional para carne de res estadounidense continúa siendo fuerte y la raza Brangus está en posición de ser un líder global en ofrecer pie de cría. Por favor, ayúdenme en dar la bienvenida a nuestros visitantes muy estimados y apreciados de todas partes del mundo aquí a nuestra Convención, el “Roundup” Global Brangus y a la Exposición Ganadera de Houston.

La Convención concluirá con el banquete anual de premiación el viernes a la noche. El banquete incluirá la coronación de los ganadores de los codiciados premios: del Pionero, del Criador el Año, del Productor Comercial del Año, y del Vaquero. Los

que reciben esos premios han de ser elogiados por su constante apoyo de IBBA y de la raza Brangus.

La semana de la Convención estará llena de promociones de la raza acabando con las calificaciones de machos y hembras Brangus, junto con la Subasta de Agradecimiento a los Clientes de Ideal Video Productions y la Subasta de Genética de Vanguardia de IRBBA. El programa total de los eventos se encuentra la página 26.

Agradecemos especialmente a las asociaciones Brangus y a sus criadores en México, los cuales se están preparando para el VII Congreso Mundial Brangus en noviembre de 2014, en Mérida, Yucatán, México. Recibirán más detalles del Congreso durante el “Roundup” Global en Houston. Las asociaciones Brangus de la Argentina, Australia, Brasil, Colombia, México, Paraguay, África del Sur y EE.UU., desempeñan un rol significativo en los eventos del Congreso Mundial.

Quisiera terminar mi columna al destacar un programa IBBA que impacta a nuestro mercado internacional. Todos los años, IBBA recibe fondos de U.S. Livestock Genetics Export, Inc. (USLGE) en apoyo de viajes, promociones y comercialización internacional a países que ofrecen oportunidades para la genética Brangus. El personal de IBBA prepara y presenta un solicitud de subsidio para fondos cada mes de febrero a la Asamblea General de la USLGE y a la Asociación de Exportadores de Ganadería en General (Livestock Exporters Association). Los fondos aprobados generalmente se usan para viajes del personal o de criadores a países que se consideran los más afables a la incorporación de la genética Brangus en sus planes de cría de bovinos de carne. También ofrece la oportunidad de compensar gastos de viaje para que visitantes extranjeros visiten operaciones Brangus en EE.UU. Por último, los fundos se han usado para preparar folletos sobre el ganado Brangus en varios idiomas para la promoción de nuestra genética a los países extranjeros.

No dejen de llamarme si tienen preguntas específicas sobre la Convención, el “Roundup” Global o la comercialización internacional. Para obtener más información sobre los programas de IBBA y otras indagaciones, sírvase llamar al (210) 696-8231 o visite la página Web www.GoBrangus.com.

Manténgase conectado con IBBA a través de Facebook, Twitter, o para recibir noticias actualizadas al anotarse en nuestra lista de correos electrónicos. BJ

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IBBA CONNECTION Have You Told Your Story?

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by Ron FLAKE IBBA PRESIDENT

recently read an article that stated we, as cattlemen, need to do a better job of telling ‘your story’. I have to admit, I initially thought this guy was way off track, but after giving his comment more thought, I think he is right on target.

We cattlemen often take for granted that the routine issues we deal with every day and are second nature to us are also commonly known by our consumers. I can assure you when I hear that consumers believe the “food producer king” created that package of hamburger meat in the store cooler, the whole story has not been told. You may not be able to go into great detail concerning every aspect of the beef industry, but the part you live and perform daily can be told better by you than anyone else!

A good example I see regularly is the information that

breeders put in their sale catalogs explaining how they develop their cattle. How we breed, care for, manage, develop, market, etc., are all areas of interest to our consumers. We live in the information age, and consumers want to know as much detail as is available and are constantly looking for more. Let us not force the consumer to Google for beef industry information. We beef producers have the most educational and knowledgeable information. We produce the best cattle in the beef industry, so get on the top limb and crow about it every chance you get.

We are a large marketing asset. The fear we should all have is of someone else telling ‘Our Story’, and that could be the one who does not know beef from beans. There are several ways to make your story known. Having a presence online on social media sites or on a blog has the potential to reach thousands.

Give it a shot! BJ

At our stalls at the Houston Open Show March 3-8, 2014

KK Miss Cabernet 157A2 KK Miss Black Magic 915Z3

show prospects available!

Wayne, Shawn & Katy Knox Ranch: 979.571.7498 Cell: 979.450.1335 14 | MARCH 2014

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KK Miss Encore 5207A4

Consigned to TBBA Miss America Sale - Tenroc Ranch, Salado, Texas March 28-29, 2014 info@diamondkranchtexas.com www.diamondkranchtexas.com Find us on Facebook

LA CONEXIÓN IBBA por Ron FLAKE PRESIDENTE DE LA IBBA

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¿Ha contado su historia?

ace poco leí un artículo que decía que nosotros, como ganaderos, tenemos que mejorar la manera en que contamos “nuestra historia”. Al principio, estaba seguro que el autor no sabía de lo que hablaba, pero después de pensar más acerca de su comentario, creo que él tenía mucha razón.

Nosotros ganaderos damos por sentado que los problemas rutinarios con que tratamos todos los días y que ya son un acto reflejo para nosotros, son de conocimiento de todos nuestros clientes. Pues les puedo asegurar que cuando oigo que los consumidores creen que “el rey de la carne” produjo ese paquete de hamburguesa en la caja refrigeradora del supermercado, no hemos contado bien nuestras historias. Quizá no podamos entrar en gran detalle con respecto a cada aspecto de la industria de la carne de res, pero la parte que nosotros vivimos y desempeñamos todos los años ¡eso se puede contar mejor por usted que por cualquier otra persona!

Un buen ejemplo que veo con regularidad es la información que los criadores ponen en sus catálogos de venta, explicando cómo ellos desarrollan su ganado, como lo cría, cuidan, manejan, crecen, comercializan, etc. Éstas son todas cosas de interés para nuestros consumidores. Vivimos en la era de la

información y los consumidores quieren saber de cada detalle que esté disponible y constantemente buscan más datos. No deberíamos forzar al consumidor ir a Google para información sobre la industria de la carne. Nosotros productores somos los que más información educativa y de conocimiento propio tenemos. Nosotros producimos el mejor ganado de la industria de la carne, de modo que, súbanse al lugar más alto posible y alardéense de todo lo que puedan compartir en cada oportunidad posible.

Somos un enorme incentivo para la comercialización. El miedo que todos deberíamos tener es que otro cuente “nuestra historia” y ese bien podría ser uno que no sabe distinguir la carne de los frijoles. Existen varias maneras de contar nuestra historia. Con nuestra presencia en línea, en los sitios de los medios sociales o en blogs que tienen el potencial de ser leídos por miles. ¡Inténtelo! BJ

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IBBA CONNECTION A Unique Opportunity to Support Brangus Juniors

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BBA’s premier week is upon us. The IBBA Convention, Brangus Global Roundup and International Brangus Shows provide the setting for the largest annual gathering of IBBA members and enthusiasts. Five full days of socials, meetings, presentations, sales and exhibitions provide every opportunity for attendees to grow and learn more about our great breed as well as catch up with fellow cattlemen and women.

But for the junior association, the events in Houston provide the setting for their largest annual fundraiser- the sale of the IJBBA Foundation Female. This year is no different, but the excitement around the 2014 Foundation Female is already extremely high amongst the IJBBA Board of Directors. The 2014 Foundation Female was graciously donated by the Seminole Tribe of Florida, Inc. within just a month of their acquisition of the entire Salacoa Valley Farms herd in Fairmount, Ga. Their donation speaks volumes to the great legacy of IJBBA support from Salacoa Valley Farms and provides great excitement about the Seminole Tribe of Florida’s desire to continue that legacy.

The best part of the donation is the female herself, Ms Salacoa Stonewall 99A5. From the heart of the Salacoa herd, 99A5 exemplifies the breeding program at Salacoa Valley Farms and will have a tremendous impact in her new owner’s program for years to come. She projects EPDs ranking in the breed’s top two percent REA, 10 percent YW, 20 percent IMF and top 25 percent for both WW and Milk, all with less than two pounds of BW EPD. Additionally, she is backed by a royal pedigree of Brangus greats and is packed with carcass merit.

Her dam, 99P21, posts four at 114 REA and 129 IMF ratios while her granddam, 99C9, records 20 at 107 REA and 108 IMF ratios. Both rank in the Brangus breed’s top 70 cows for REA and in the top four percent and three percent respectively for IMF EPDs. Her sire, Stonewall, is an anchor of the Salacoa Valley Farms program. He records seven EPD traits in the breed’s top 30 percent or greater and nine in the top 40 percent. He boasts top 35 percent BW and top 10 percent REA and SC. His first daughters are in production and are big ribbed, sound uddered and making great cows.

99A5 will sell on Thursday, March 6, 2014, in the Ideal Video Productions Customer Appreciation Sale. The IJBBA Board of Directors will organize the 2014 IJBBA Foundation Female Buyer Group. The Buyer Group presents a unique opportunity to support the juniors and provides a chance of taking the female home and not be out a substantial amount of money. Participation in the Buyer Group can be accomplished in one of two ways: A ranch, breeder, business or individual can get a ticket into the Buyer Group with a $500 donation.

Another way is two ranches, breeders, businesses or individuals can split their entry ticket into the Buyer Group and each make a $250 donation.

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by Tyler DEAN IBBA DIRECTOR OF SHOWS & YOUTH PROGRAMS

donation will receive one ticket. The total of the donations collected will be the amount the Buyer Group will bid on the Foundation Female. At the fall of the gavel, if the Buyer Group has the winning bid, all tickets will be put into a hat and a winning ticket will be chosen. The holder(s) of the ticket will own the female at that point in time and can choose to take the female home with them or donate her back to IJBBA to auction again. If the Buyer Group has the winning bid, participants will be billed through IBBA. Money raised from the sale of the annual IJBBA Foundation Female goes to support the numerous activities of the IJBBA Board of Directors.

The 2013-2014 IJBBA Board of Directors has participated in multiple events including the Western National Brangus Show in Oklahoma City, Okla.; the Southeast Regional Junior Brangus Show and Southeast Brangus Breeders Association Female Sale in Lake City, Fla.; the Brangus Show of Merit in Shreveport, La.; and the Fall IJBBA Board of Directors Meeting in Oklahoma City, Okla. Their participation will continue into the spring as they attend the IBBA Convention; Global Roundup and International Brangus Shows in Houston, Texas; the Youth Beef Industry Congress in St. Louis, Mo.; and the National Junior Brangus Show and Futurity in College Station, Texas.

Travel to all these events is quite expensive, but the representation the IJBBA Directors provide the Brangus breed is immeasurable. In my travels as IBBA Director of Shows, no other breed sends as many young people to these important events as Brangus does. We are able to send them because we have such great support from great ranches, breeders, businesses and individuals, and hopefully their presence at these events will continue to build excitement and enthusiasm about Brangus.

If I can answer any questions or concerns regarding the 2014 IJBBA Foundation Female Buyer Group, please do not hesitate to contact me at tyler@int-brangus.org. I look forward to seeing you in Houston! BJ ABOUT THE AUTHOR: As a third generation Brangus breeder, Tyler Dean grew up believing in Brangus cattle. At the age of eight, Dean joined the IJBBA to show Brangus heifers and asended the ranks to serve as President of the Board of Directors in 2004-2005. Professionally, Dean oversaw operations as ranch manager of a growing commercially focused Brangus operation. Under Dean’s guidance the ranch grew to be the largest source of Brangus bulls in the state of Oklahoma.

Additionally, Dean has worked with a large scale commercial ranch in the Oklahoma Panhandle on genetics and management. Before joining IBBA, Dean worked independently managing sales as well as doing independent advertising and catalog design and production.

As the Director of Shows and Youth Programs, Dean coordinates IBBA’s four National and four Regional Shows along with coordinating and executing all IJBBA activities. Additionally, as the Brangus Publications Editor, Dean works on layout and production of all Brangus print media as well as coordinates advertising sales and publication content for Brangus Publications, Inc.

LA CONEXIÓN IBBA Una oportunidad singular para apoyar a los jóvenes criadores de Brangus

por Tyler DEAN DIRECTOR DE EXPOSICIONES Y ACTIVIDADES JUVENILES DE LA IBBA

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e nos viene encima la fabulosa semana de la IBBA. La Convención de IBBA, el “Roundup” Global Brangus y las calificaciones internacionales del Brangus nos proporcionan el marco para la reunión más grande del año de los miembros de IBBA y los entusiastas del Brangus. Cinco días completos de eventos sociales, reuniones, presentaciones, subastas y calificaciones nos dan muchas oportunidades para que los participantes aprendan más sobre nuestra gran raza, así como ponerse al tanto con nuestros compañeros y compañeras ganaderos.

Pero para la asociación de jóvenes, los eventos en Houston proporcionan el marco para su evento más grande del año en términos de recaudación de fondos – las pujas para la Hembra de Fundación de IJBBA. Este año no es muy diferente al pasado, pero las emociones que rodean a la Hembra de Fundación de 2014, ya están a su pico de animación entre la Junta Directiva de IJBBA. La Hembra de Fundación de 2014 fue muy gentilmente donada por la Seminole Tribe of Florida, Inc. (Tribu Seminole de Florida) que la ha donado después de solo un mes de haber adquirido el hato entero de Salacoa Valley Farms de Fairmount, Georgia. Esa donación dice muchísimo acerca del enorme legado de apoyo siempre dado a IJBBA por Salacoa Valley Farms y ha engendrado grande emoción porque parece que la Tribu Seminole de Florida desea continuar ese legado.

La mejor parte de la donación es la hembra misma, Ms. Salacoa Stonewall 99A5. Desde el mero centro del hato Salacoa, 99A5 es un ejemplo del programa de cría de Salacoa Valley Farms y tendrá un enorme impacto sobre el programa de el o los nuevos dueños para muchos años. Ella proyecta unas DEP que se encuentran en el 2% superior de la raza en AOL, en el 10% PA, 20% GI y en el 25% para tanto PD como Leche, todo con menos de una DEP de dos libras de PN. Además, ella está respaldada por un genealogía de reyes dentro del Brangus y llena de mérito de canal. Su madre, 99P21, registra cuatro con un índice de 114 para AOL y 129 para GI, mientras que su abuela, 99C9, registra 20 con índices de 107 para AOL y de 108 para GI. Ambas se clasifican entre las mejores 70 vacas de la raza Brangus para AOL y en el 4% y 3% superior, respectivamente, para las DEP de GI. Su padre, Stonewall, es un ancla del programa de Salacoa Valley Farms. Él registra siete en las características DEP en el 30% superior o más de la raza y nueve en el 40% superior. Él presume el 35% superior en PN y el 10% superior en AOL y CE. Sus cinco hijas están en producción y todas son vacas con buen arqueado de costillas, buenas ubres y buenas productoras de más vacas buenas.

99A5 será subastada el jueves, 6 de marzo de 2014, en la Subasta de Agradecimiento a los Clientes de Ideal Video Productions. La Junta Directiva de IJBBA organizará un Grupo de Compradores para la Hembra de Fundación de 2014 de IJBBA. Este Grupo de Compradores

presentará una oportunidad singular para apoyar a los jóvenes y darle al dueño nuevo la posibilidad de llevársela sin haber gastado enormes cantidades de dinero. La participación en el Grupo de Compradores se puede lograr de dos maneras: (1) Un ganadero, criador, comerciante o individuo puede conseguir un boleto al Grupo de Compradores con una donación de $500; o (2) Dos haciendas, criadores, comercios o individuos pueden dividir un boleto de entrada al Grupo de Compradores con cada uno haciendo una donación de $250. Cualquiera puede hacer todas las donaciones que quisiera hacer con cada donación de $500 recibiendo un boleto. El total de las donaciones recaudadas será la cantidad que el Grupo de Compradores pujará para la Hembra de Fundación. Al caer el martillo del subastador, si el Grupo de Compradores tiene la puja ganadora, todos los boletos serán colocados en un sombrero y se seleccionará el boleto ganador. El o los poseedores del boleto serán los dueños de la hembra en ese momento y pueden optar por llevársela a su hacienda o donarla nuevamente a la IJBBA para que la subasten de nuevo. Si el Grupo de Compradores tiene la puja ganadora, los participantes serán facturados a través de IBBA. El dinero que se recauda de la subasta de la Hembra de Fundación anual de IJBBA se usa para apoyar las numerosas actividades de la Junta Directiva de IJBBA. La Junta Directiva IJBBA de 2013-2014 ha participado en varios eventos incluso la calificación Brangus Nacional del Oeste en Oklahoma City, Oklahoma; la calificación Brangus para jóvenes de la Región Sudeste y la Subasta de Hembras de la Asociación de Criadores de Brangus del Sudeste en Lake City, Florida; la Calificación Brangus de Mérito en Shreveport, Louisiana; y la Asamblea Otoñal de la Junta Directiva de IJBBA en Oklahoma City, OK. Su participación continuará hasta fines de la primavera, participando en la Convención IBBA; el “Roundup” Global y las calificaciones internacionales de Brangus en Houston, Texas; el Congreso para Juveniles de la Industria de la Carne en St. Louis, Missouri y la calificación Nacional Brangus para Jóvenes y de Futuridad en College Station, Texas.

Los viajes a cada uno de estos eventos son bastante caros, pero la representación que los directores de la IJBBA proporcionan es inconmensurable. En mis viajes como Director de Exposiciones de IBBA, ninguna otra raza envía tantos jóvenes a estos eventos importantes como la Brangus. Tenemos la posibilidad de enviarlos porque hemos tenido tanto apoyo de las maravillosas haciendas, criadores, comercios e individuos, y esperamos que la presencia de ellos en estos eventos seguirá aumentando la emoción y el entusiasmo para la raza Brangus.

Si les puedo contestar preguntas o inquietudes con respecto al Grupo de Compradores de la Hembra de Fundación 2014 de IJBBA, no dejen de comunicarse conmigo a tyler@int-brangus.org . ¡Espero verlos en Houston! BJ BRANGUS JOURNAL

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IBBA CONNECTION Make Plans to Attend the 2014 IBBA Convention and Global Roundup!

by Lindsey MATLI IBBA CUSTOMER SERVICE REPRESENTATIVE

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f you have never attended an IBBA Convention or the Global Roundup program, or if you have not attended in the last several years, I would say there is no better time to make plans to attend and get involved! We have rearranged this year’s schedule and we hope you will join us at the Crowne Plaza Hotel for some great meetings and events!

As in years past, the 2014 Convention will be hosted in conjunction with the Houston Livestock Show and Rodeo, but this year’s event will feature some exciting changes our members are sure to enjoy. We will kick things off with a meet and greet reception in the show barn at 7:00 p.m., Tuesday March 4. Bring your families, friends, cooler and your favorite beverage, and we will provide sodas and snacks.

Wednesday morning will begin with committee meetings, and this year’s committees will have more of an opportunity than ever to contribute to the association as a whole. All members are encouraged to attend committee meetings, and let the committees know which issues are most important to you and why.

Wednesday afternoon will feature the Board of Directors meeting and again, members are highly encouraged to attend to get a firsthand look at the hard work your board members are doing year-round.

Thursday is likely to be the most action-packed day, so if you can only make it for one day, I would suggest choosing this one! First, we will have our annual membership breakfast featuring IBBA’s new Executive Vice President, Dr. Tommy Perkins. Dr. Perkins will be discussing his vision, goals and strategies as our new leader, and I am sure you will not want to miss it.

Dr. Perkins’ address will be immediately followed by our general membership meeting, during which you will have the opportunity to voice ideas and thoughts you may have regarding the association. The new Board of Directors will be seated during this time, and outgoing IBBA President Ron Flake will pass the gavel to his successor.

This brings us to the most exciting event during convention, our redesigned Global Brangus Roundup. While still maintaining the concept of providing our members with the opportunity to market directly to our international guests, we are taking a new approach.

We believe the new format will allow more of our members to get involved with this very unique program.

New this year, the Roundup will feature trade show booths in which members will feature in-depth information about their cattle and operations, along with two educational presentations from industry experts and an update on the World Brangus Congress by Victor de León of the Mexico Red Brangus Association. Also new this year, our 22 | MARCH 2014

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members will have the opportunity to feature their cattle via video and commentary rather than displaying live animals.

The Roundup will begin with some opening remarks followed by a presentation on Brangus Body Composition Evaluation by Dr. Tommy Shields of McNeese State University. Dr. Shields is a certified ultrasound technician and has scanned many Brangus cattle throughout the southern United States. Dr. Shields currently serves as a professor at McNeese State University where he teaches classes including poultry production, animal nutrition, beef cattle production, livestock judging and livestock genetics. His great personality and advanced knowledge of the industry are sure to impress both our international guests and our members.

We will then be treated to a presentation on Brangus Consumer Product Evaluation by Leslie Frenzel, a Ph.D. student in the Department of Animal Science at Texas A&M University specializing in Meat Science and Food Safety. Frenzel teaches meat science labs and coached the 2013 Texas A&M meat judging team.

Next on the schedule, we will hear from Victor De León regarding the upcoming World Brangus Congress, which will be held in Yucatán, Mexico.

The event will conclude video and commentary featuring many of our members’ best herdsires and donor dams. The video format will allow more cattle to be featured and will make it easier for more of our members, especially those traveling long distances, to get involved and showcase their best herd sires and donor cows. Be sure to stick around for cocktail hour and hors d’oeuvres following the Roundup!

The International Brangus Shows begin with the Brangus bull show on Friday morning at 8:00 a.m. Carlos Ojea Rullán of Buenos Aires, Argentina, will be judging our most prestigious show. Ojea’s family has been involved in the cattle business since 1878, and he is the president of Ojea Rullán and Co, a full service company that has been in the business for 30 years. It is a unique business because they consult with 15 different cattle companies that compete against each other in shows and sale rings.

Ojea makes breeding decisions for more 100,000 cows annually, and the influence of his genetic planning and sire selection affects 340,000 cows in South America every year. His customers’ sales, direct to the packer, are more than 50,000 head annually. He founded his own A.I. stud – Genética Global – which, after only five years in the market, has become the third most influential beef A.I. stud in Argentina.

Ojea organizes 10 cattle sales every year, most of which exert great (continued on page 24)

LA CONEXIÓN IBBA por Lindsey MATLI REPRESENTANTE DE SERVICIOS A CLIENTES DE LA IBBA

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¡Haga planes para asistir a la Convención IBBA de 2014 y al Roundup Global!

i nunca ha asistido a una Convención IBBA o a un programa del Roundup Global, o si no ha asistido en los últimos años, yo diría que ¡éste es el mejor momento para hacer planes para asistir y participar! Hemos reprogramado algunas cosas este año y esperamos que usted nos acompañe en el Hotel Crowne Plaza ¡para magníficas reuniones y eventos!

Como en años anteriores, la Convención de 2014 se celebrará junto con la Exposición Ganadera y Rodeo de Houston, pero este año se han hecho unos cambios importantes que nuestros miembros seguramente disfrutarán. Se iniciarán los eventos con una recepción en el edificio de la exposición a las 7:00 p.m., el martes, 4 de marzo.

Traiga a sus familiares y amigos, así como su hielera y bebida favorita, nosotros proporcionaremos las bebidas gaseosas y algo para picar.

El miércoles por la mañana, empezarán las reuniones de los comités y los comités de este año tendrán más oportunidad que nunca para contribuir a la asociación en general. Se le ruega a todos los miembros que asistan a las reuniones de los comités y que usted le informen a éstos cuáles son los tópicos más importantes para usted y el porqué.

El miércoles a la tarde será la reunión de la Junta Directiva y nuevamente, se le ruega mucho a los miembros asistir para que puedan ver por sí mismos toda la labor que los miembros de la Junta hacen todo el año para el bien de todos nosotros.

El jueves indudablemente será el día de mayor acción, de modo que si solo puede asistir a un día, sugiero ¡que sea éste! Primero tendremos nuestro desayuno anual para los miembros, destacando al nuevo Vicepresidente Ejecutivo de IBBA, el Dr. Tommy Perkins.

El Dr. Perkins hablará de su visión futura, metas y estrategias como nuestro líder nuevo, y estoy segura que ustedes no querrán perderse esa plática.

Inmediatamente después de la plática del Dr. Perkins, tendrá lugar la Asamblea General, durante la cual usted tendrá la oportunidad de expresar sus ideas y comentarios con respecto a la Asociación.

Durante dicha Asamblea, la nueva Junta Directiva asumirá el mando y el Presidente saliente de IBBA, Ron Flake, entregará el mazo a su sucesor.

Esto nos trae al evento más emocionante de la Convención, nuestro Roundup Global Brangus. Aunque hemos mantenido el concepto de darle la oportunidad a nuestros miembros de comercializar directamente con nuestros invitados internacionales, estamos tomando un enfoque nuevo. Creemos que el formato nuevo permitirá a más de nuestros miembros participar en este programa tan singular.

Este año, el Roundup destacará los puestos de la exposición

comercial donde los miembros podrán colocar información detallada acerca de su ganado y sus operaciones, junto con dos presentaciones educacionales dadas por expertos en la industria y la última información sobre el Congreso Mundial Brangus venidero por Victor de León, de la Asociación Mexicana de Brangus Rojo. Otra cosa nueva este año, nuestros miembros tendrán la oportunidad de destacar su ganado vía video con comentarios en vez de exhibir animales vivos.

El Roundup empezará con algunos comentarios de apertura seguido por una presentación sobre la Evaluación de la Composición Corporal del Brangus por el Dr. Tommy Shields de la Universidad Estatal McNeese. El Dr. Shields es un técnico certificado para ecografías y ha escaneado a muchísimos ejemplares Brangus por todo el sur de Estados Unidos. El Dr. Shields, en la actualidad, es un profesor en dicha universidad donde da clases sobre producción avícola, nutrición animal, producción de bovinos de carne, juzgamiento de ganado y la genética de toda la ganadería en general.

Su gran personalidad y conocimientos avanzados seguramente impresionarán tanto a nuestros invitados internacionales como a nuestros miembros.

Luego tendremos el placer de una presentación sobre la Evaluación del Brangus como Producto para Consumidores, por Leslie Frenzel, estudiante a nivel de doctorado, en el Departamento de Ciencia Animal de la Universidad Texas A&M, quien se especializa en la Ciencia de la Carne y la Inocuidad de los Alimentos. Frenzel enseña en los laboratorios de ciencia animal y preparó el equipo estudiantil de juzgamiento de carne de Texas A&M en 2013.

Luego, oiremos de Victor de León acerca del Congreso Mundial Brangus venidero que se celebrará en Yucatán, México.

El evento concluirá con videos y comentarios acerca de los mejores sementales de hato y hembras donadoras de nuestros miembros. El formato de video permitirá la inclusión de más ganado y facilitará la participación de nuestros miembros de exhibir sus sementales de hato y sus vacas donadoras, especialmente aquellos que viajan desde grandes distancias. ¡Y no se olvide de quedarse para la hora del coctel y botanas/entremeses después del Roundup!

Las calificaciones internacionales del Brangus comienzan con los toros el viernes a las 8:00 a.m. Carlos Ojea Rullán de Buenos Aires, Argentina, será el juez de nuestra calificación más prestigiosa. La familia de Ojea ha estado en el negocio ganadero desde 1878, y él es el presidente Ojea Rullán y Cía., una empresa de servicio completo con 30 años de experiencia. Es un negocio singular ya que él consulta (continúa en la página 25) BRANGUS JOURNAL

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IBBA CONNECTION (continued from page 22) influence in Argentina with up to 1,500 breeders in attendance.

In 2008, Ojea judged the All American Breeders’ Futurity Show in Louisville, Kentucky. He was the first international judge the Futurity had seen after 60 years of U.S. judges. Every year he is in charge of an average of 160 head shown in the prestigious Rural de Palermo Show, plus more than 400 head in the national and fall shows of the Angus, Hereford, Brangus, Braford and Shorthorn breeds. In the last 20 years, he showed a world record of 123 animals awarded prizes at the famous Rural de Palermo Show: 51 Grand Champions, 44 Reserve Grand Champions, and 25 Third Best Males and Third Best Females of the Show in the different beef breeds. During the last seven years, Ojea judged 19 major shows around the world, including the U.S., Canada, Argentina, Brazil, Mexico, Paraguay and Colombia. Recently, he was elected judge for the Brangus 2014 show at the Rural de Palermo Show. In addition, he has been awarded the following prestigious prizes for cattlemen in Argentina: “La Nación” for Excellence in Agriculture; “Best Breeder;” the “Clarín Award” for his influence in the development of Argentina’s genetics; and a prize from the International Center for Agricultural Technology.

Join us back at the Crowne Plaza Friday evening after the bull show for a cocktail reception at 6:00 p.m., followed by the awards banquet at

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7:00 p.m. The banquet will include dinner and an open bar, along with entertainment and the awards presentation where we will recognize the Pioneer Breeder, Breeder of the Year and Commercial Producer of the Year.

We will wrap up Saturday with the female show at 9:00 a.m. which will also be judged by Carlos Ojea Rullán.

Pre-registration is open until Monday, March 3, 2014, and on-site registration is also available if you would like to attend the convention but have missed pre-registration. We look forward to seeing you in Houston! BJ

LA CONEXIÓN IBBA (viene de la página 23) con 15 empresas ganaderas diferentes que compiten entre sí en las exposiciones y pistas de subasta.

Ojea toma decisiones de cría para más de 100,000 vacas todos los años, y la influencia de su planificación genética y selección de sementales afecta a 340,000 vacas en América del Sur todos los años.

Las ventas de sus clientes, directamente a la empacadora, superan las 50,000 cabezas anuales. Él fundó su propia cuadra de sementales para I.A. – Genética Global – y después de solo cinco años, ha pasado ser la tercer cuadra de I.A. de mayor influencia en la Argentina. Ojea organiza 10 subastas todos los años, la mayoría de las cuales ejercen gran influencia en la Argentina con la participación de hasta 1,500 criadores.

En 2008, Ojea juzgó la All American Breeders’ Futurity Show en Louisville, Kentucky. Fue el primer juez internacional que la Futurity había visto después de 60 años de jueces estadounidenses. Todos los años está a cargo de un promedio de 160 cabezas calificadas en la prestigiosa Exposición Rural de Palermo, además de 400 cabezas en las calificaciones nacionales y otoñales de las razas Angus, Hereford, Brangus, Braford y Shorthorn. En los últimos 20 años, ha exhibido un récord mundial de 123 animales premiados durante la Exposición Rural de Palermo: 51 Gran Campeones, 45 Gran Campeones

Reservados y 27 Terceros Mejores Machos y Terceras Mejores Hembras de la Rural de Palermo en las diferentes razas de carne.

En los últimos siete años, Ojea juzgó 19 calificaciones principales alrededor del mundo, incluso en EE.UU., Canadá, Argentina, Brasil, México, Paraguay y Colombia. Recientemente fue elegido juez para la calificación Brangus de 2013 en la Exposición Rural de Palermo.

Además se le han conferido los siguientes premios prestigiosos para ganaderos en la Argentina: “La Nación” por Excelencia en Agricultura; “Mejor Criador”; “Premios Clarín” por su influencia en el desarrollo de la genética nacional (en Argentina); y el premio del Centro Internacional de Tecnología Agropecuaria”.

Acompáñenos nuevamente en el Hotel Crowne Plaza el viernes después de la calificación de toros, para una coctel y recepción a las 6:00 p.m., seguida por el banquete de premiación a las 7:00 p.m. El banquete incluirá cena y un bar gratuito, junto con entretenimiento y la presentación de premios, donde se reconocerá al Criador Pionero, al Criador del Año y al Productor Comercial del Año.

Terminaremos los eventos el sábado con la calificación de hembras a las 9:00 a.m., que también será juzgada por Carlos Ojea Rullán.

La preinscripción estará abierta hasta el lunes, 3 de marzo de 2014, pero también se podrá inscribir si desea asistir a la Convención pero no se ha preinscrito. ¡Los esperamos en Houston! BJ

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IBBA Annual Convention March 4-7, 2014, in Houston, Texas Crowne Plaza Hotel 8686 Kirby Drive

SCHEDULE OF EVENTS MONDAY, MARCH 3 7:00 a.m. Cattle Move-in- Show Barn TUESDAY, MARCH 4 7:00 p.m. Cocktail Reception- Show Barn WEDNESDAY, MARCH 5 8:00 a.m. Staff Presentations, Committee Presentations/Meetings 1:00 p.m. Board of Directors Meeting 7:00 p.m. Board of Directors Dinner THURSDAY, MARCH 6 7:30 a.m. Membership Breakfast 8:15 a.m. Membership Address, Dr. Perkins 9:15 a.m. Break 9:30 a.m. IBBA Business meeting - Members Forum - Committee Reports - President’s Year in Review - Rocognition of Outgoing Directors - Introduction of New Board Members and Officers - Incoming President’s Remarks - Adjourn 12:00 p.m. Bull Weigh-in- Show Barn

Register today for the IBBA Annual Convention and Global Roundup.This year’s schedule promises new and exciting updates with the introduction of new leadership and staff as well as educational information for attendees.

2:00 p.m. Global Brangus Roundup Crowne Plaza Hotel Ballroom 6:30 p.m. Ideal Video Productions Customer Appreciation Sale FRIDAY, MARCH 7 8:00 a.m. Bull Show- Show Barn 6:00 p.m. Cocktail Reception 7:00 p.m. IBBA Annual Awards Banquet SATURDAY, MARCH 8 9:00 a.m. Female Show- Show Barn 7:00 p.m. IRBBA Genetic Edge Sale- Show Barn *All events will be at the Crowne Plaza unless otherwise noted.

Stay connected online to receive the latest updates facebook.com/GoBrangus twitter @GoBrangus 26 | MARCH 2014

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Contact the IBBA office for information info@int-brangus.org | 210-696-8231 youtube.com/BrangusVideo

THURSDAY, MARCH 6, 2014 Crowne Plaza Hotel Houston, Texas

SCHEDULE OF EVENTS

1:00 p.m. All Booths must be assembled in Ballroom 2:00 p.m. Welcome Address 2:15 p.m. Brangus Body Composition Evaluation Dr. Tommy Shields McNeese State University, Lake Charles, LA

3:00 p.m. Brangus Consumer Product Evaluation Leslie Frenzel Texas A&M University, College Station, TX

3:45 p.m. World Brangus Congress Update Promotion for 2014 World Congress Yucatan, Mexico

4:15 p.m. Audio/Video Highlights of Herd Sires And Donor Cows Jason Bates IBBA Director of Field Services and Commercial Marketing, San Antonio, TX

5:30 p.m. Cocktail Hour & Hors d’oeuvres 6:30 p.m. Ideal Video Productions Customer Appreciation Sale

EARLY REGISTERED PARTICIPANTS:

101 Ranch Agridyne, LLC – Mix 30 Cavender Ranches Chimney Rock Cattle Company Cross F Cattle Company Diamond K Show Cattle Double W Ranch Draggin’ M Ranch Genesis Ranch GeneTrust Indian Hills Ranch Johnston Farms Neogen Agrigenomics – GeneSeek Salacoa Valley Farms Schmidt Farms Suhn Cattle Company Westall Ranches, LLC

(210) 696-8231 WWW.GOBRANGUS.COM BRANGUS JOURNAL

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IJBBA CONNECTION IBBA Shows Provide Venue For Lifelong Friendships

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ow! It’s hard to believe this is my last year on the board of directors for the IJBBA. Being on the board has given me opportunities I would not have experienced otherwise. It has been a great honor to help plan the junior shows that so many young people look forward to each year. I have met and become friends with people from other states who I only get to see at our national shows. I look forward to seeing them at these events each year and building lifelong friendships.

Our Brangus show season is from April 1 to March 31 each year. There are eight point shows each year: four national shows and four regional recognition point shows. For the 2013-2014 show year, the four national point shows are the Brangus Futurity, the Western National Show, the National Show of Merit, and the International Brangus Show. The regional recognition shows this year will consist of one western region, two southeast region shows, and one central region show.

The Brangus Futurity is hosted annually in July. Last year the show was in West Monroe, La. It is hosted in conjunction with the National Junior Brangus Show (NJBS), which had 109 exhibitors from nine different states. This show is not only fun to plan, but also fun to participate in. I have many happy memories from the NJBS and the Brangus Futurity. It was the first National Brangus Show I ever attended.

Each September the Western National Show is hosted in Oklahoma City, Okla, and is hosted in conjunction with the Oklahoma State Fair. Not only do you have an opportunity to show your cattle, there are also games, rides, concerts, and other livestock events to participate in and enjoy.

The National Show of Merit is held in Shreveport, La., in November. There are many forms of entertainment at the Louisiana State Fair and Rodeo. You can enjoy carnival rides, rodeos, tractor pulls, and other exhibits. They also have many competitive events such as cheerleading, dance, 4-H Quiz Bowl contests, and cook-offs. The only problem, you never know how to pack for this show since Louisiana weather is always an adventure. You may experience all four seasons of the year in the same week.

The largest of the Brangus point shows is the International Brangus show held in March in Houston, Texas. The Houston Livestock Show and Rodeo is by far the largest show in the United States. At this show, there are plenty of fun activities to do. This is not only a livestock event and rodeo; there are vendors, lots of food, carnival rides and concerts.

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by Tanner BOSARGE IJBBA REPORTER

Looking back, it is hard to believe I have been exhibiting and raising Brangus cattle for 10 years. I have made friends and memories that will last a lifetime. I would encourage all juniors to get involved with the IJBBA, consider running for the Board of Directors, and definitely plan on attending and participating in these shows. It is an excellent opportunity to showcase your genetics, improve your knowledge of Brangus cattle, and build some wonderful, lifelong friendships. BJ ABOUT THE AUTHOR: Returning for his second year of service, Tanner Bosarge is a senior at Day Spring Academy where he maintains an impeccable GPA. Bosarge was propelled last year to apply to the IJBBA Board by his brother’s encouragement and raves about how fun it is. The work ethic and drive possessed by Bosarge proved to be a valuable asset to the Board last year. Bosarge’s future plans include completing high school and attending Mississippi State or Auburn University and majoring in Animal Science and Forage Production.

2013-2014 IJBBA BOARD OF DIRECTORS

President Kacie Wallace, Bryan, TX goinshowin02@yahoo.com

Ex-Officio Kelsey Munoz, Pearland, TX kmunoz@munozcattlecompany.com

Vice President Racheal Sharp, Konawa, OK sharpk@konawa.k12.ok.us

Secretary Allyson Polston, Lakeland, FL goober4141@gmail.com

Reporter Tanner Bosarge, Evergreen, AL tannerbosarge@yahoo.com

Source of Champions Chair Ali Congdon, Repton, AL ali_cdancingauburncowgirl@yahoo.com

Director Quinn Carter, Haines City, FL quinn.carter95@yahoo.com

Director Colby Davis, Talequah, OK cwdbrangus@yahoo.com

Director Director Meghan Pickett, Robeline, LA McKenzie Posey, Wayner, OK speeples1@bellsouth.net posey_mckenzie@yahoo.com IBBA Queen Kourtney Gardner, China Spring, TX kourtney.l.gardner@gmail.com

2014

The IJBBA Foundation Female offered by: Seminole Tribe of Florida, Inc. - Salacoa Valley Division

Ms Salacoa Stonewall 99A5 February 26, 2013 R10237049 Sire: Stonewall of RRR 222W6 Dam: SVF Ms 99P21 (Summit Cow)

She sells at the 2014 CUSTOMER APPRECIATION SALE MARCH 6, 2014 | 6:00 PM Crown Plaza Hotel | Houston, TX

T

he 2014 Foundation Female was graciously donated by the Seminole Tribe of Florida, Inc. within just a month of their acquisition of the entire Salacoa Valley Farms herd in Fairmount, Ga. Their donation speaks volumes to the great legacy of IJBBA support from Salacoa Valley Farms and provides great excitement about the Seminole Tribe of Florida’s desire to continue that legacy.

The best part of the donation is the female herself, Ms Salacoa Stonewall 99A5. From the heart of the Salacoa herd, 99A5 exemplifies the breeding program at Salacoa Valley Farms and will have a tremendous impact in her new owner’s program for years to come. She projects EPDs ranking in the breed’s top two percent REA, 10 percent YW, 20 percent IMF and top 25 percent for both WW and Milk, all with less than two pounds of BW EPD. Additionally, she is backed by a royal pedigree of Brangus greats and is packed with carcass merit. Her dam, 99P21, posts four at 114 REA and 129 IMF ratios while her granddam, 99C9, records 20 at 107 REA and 108 IMF ratios. Both rank in the Brangus breed’s top 70 cows for REA and in the top four percent and three percent respectively for IMF EPDs. Her sire, Stonewall, is an anchor of the Salacoa Valley Farms program. He records seven EPD traits in the breed’s top 30 percent or greater and nine in the top 40 percent. He boasts top 35 percent BW and top 10 percent REA and SC. His first daughters are in production and are big ribbed, sound uddered and making great cows.

You are invited to participate in a group effort to purchase this female. For more information, please contact Tyler Dean (405)867-1421. All proceeds go to benefit the Brangus juniors! Don’t miss this unique buying opportunity that supports a great cause. We’ll see you in Houston!

SEMINOLE TRIBE OF FLORIDA, INC Salacoa Valley Division Alex Johns, Natural Resource Director (863) 763-5020 Chris Heptinstall, General Manager (706) 337-2295 www.salacoavalleybrangus.com

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IBA CONNECTION These are the Good Times Use Them Responsibly

W

e are witnessing an all-time high in beef cattle prices. While the beef cutout price does not exactly correlate with registered cattle prices, it does eventually influence it. We have certainly seen our share of the tight margins in the past, and now things seem to be going our way with predictions favorable for the future as well.

Many of our International Brangus Auxiliary (IBA) members, myself included, are very involved in the daily operations of the family Brangus herd. It is hard to not get excited about the value of our Brangus cattle, but at the same time, we must be responsible in our marketing methods to preserve the integrity of our fine breed.

Here are a few examples: I have had some phone calls over the last few months of people wanting to buy registered Brangus cows. As the prospective buyer was looking over my cows, he pointed out a couple of cows that I knew would not be a good addition to his herd. You know the ones I am talking about- the cow that gets vicious when she calves, or the one that has to make a trip to the hoof trimmers once a year to correct feet problems.

While even though it was tempting to let him take those home with him, I fessed up and told him about their problems.

by Jodi JACKSON IBA PRESIDENT

During this time of growth within the beef industry as the nation’s cow herd is rebuilding, let’s take a proactive approach to marketing our Brangus cows and bulls, and make sure those building Brangus cowherds will still be loving the business years from now with a functional set of cows that will out produce any breed.

If we all take a responsible role, do not get greedy, and sell good Brangus cattle, our future in the Brangus breed will prosper and stand the test of time. We have one of the most functional breeds of cattle around; let’s keep it that way. BJ

International Brangus Auxiliary

ANNUAL MEETING

Friday, March 7, 2014 · 2:00 p.m Reliant Center · Room 205 · Houston, Texas For more information or to request a membership application, email jodiatbentwood@sbcglobal.net or call (254) 722-9138.

Support our Junior Breeders with IBA’s

Brangus Goodies Brangus Tumbler.....$15.00 each Qty: _____ Clear, Insulated, Hot or Cold, Holds 16 oz

Note Card Styles:

Note Cards ..............$10.00 Package of 15 Style: __________________ Style: __________________ Style: __________________ Style: __________________

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Brangus, All American, Calf, Paisley

Note Pads ..................$5.00 Package of 2

Email your order to: samiroop@verizon.net 34 | MARCH 2014

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MARKETING UPDATE Trading Across Borders

M

arketing is defined as the action of promoting and selling products or services. Not anywhere in that definition are there any restrictions regarding geographic borders or language barriers. Simply put, the same protocols or management guidelines that you put in place to sell your Brangus genetics from state to state can also be used to sell your products globally.

One must first be realistic and aware of the product they are producing and initially identify their customer. After identifying the customer, the producer must contact that customer and build a trusting relationship. This step of the process can take a great deal of time and investment on the part of the cattle producer.

Living in a globally digital age, the easiest way to reach potential buyers is by developing a website for your farm or ranch and, most importantly, keeping that site current and updated. Most people do not buy a car their first time to the dealership. They take some time and do research on what is available before even

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by Jason BATES IBBA DIRECTOR OF FIELD SERVICES AND COMMERCIAL MARKETING

making contact with the pushy salesman. The same is true in the cattle business. By keeping your marketing tools and website current on what you have available for purchase, you have indirectly broken a language barrier for the parties who don’t speak the same language by answering questions on your website.

By far, the most important aspect of marketing is building a TRUSTING relationship with your potential customers. Whether it is your next door neighbor or a cattleman on the other side of the globe, if the people you try to sell to cannot have faith in your program and you are not able to have your cattle deliver in the matter you have represented them, that market will close on you at a much faster rate than which it opened. In a lot of ways our culture has become complacent. We all in the cattle business need to become aware of the different cultures and approaches to doing business as they pertain to different countries and respect other cultures’ values.

I’ve had the opportunity to sit down and visit with cattlemen from all around the world, and I have realized two things stand true in every conversation. First, Americans’ approach to doing business is thought of as very aggressive. This is no way a reflection on anybody’s character or personality; it is just how the manner in which we do business is perceived around the world.

The second being that due to advancements in technology and research, some of the best seedstock genetics in the world are produced in North America, and the demand for American genetics is very strong. Reach out and visit with international guests when you see them at events you are attending, and go abroad and visit with international visitors on their ranches if you have the opportunity. This will give you the chance to see if you truly do have the product they need to work for their operations and in their environments. This is one area in which the IBBA staff is here to help you. Staff members are always working for the membership by surveying Brangus events occurring around the world and reaching out to different countries by traveling and promoting the breed and visiting with ranchers to hear their accomplishments and concerns.

In 2013, IBBA staff members made several trips abroad specifically to areas in Central and South America including Costa Rica, Brazil and Argentina with assisting funds from United States Livestock Genetics Export Inc. (USLGE). In addition, IBBA coordinates the Global Brangus Roundup annually in conjunction with IBBA Annual Convention hosted in Houston, Texas, as well as maintaining a large presence and booth in the International Room in the main hall of the Reliant (continued on page 40)

ACTUALIZACIÓN DEL MERCADO

by Jason BATES DIRECTOR DE SERVICIOS DE CAMPO Y MERCADEO COMERCIAL DE IBBA

L

a comercialización se define como la acción de promover y vender productos o servicios. En ningún lado en dicha definición existen restricciones con respecto a fronteras o barreras del idioma. En pocas palabras, los mismos protocolos o directrices administrativas que usted observa para vender su genética Brangus entre un estado y otro, también se puede usar para vender sus productos a nivel mundial.

Primero, hay que ser realista y estar consciente del producto que se está produciendo, y al principio, tendrá que identificar su clientela. Después de identificar un cliente, el productor debe comunicarse con ese cliente y establecer una relación de confianza mutua. Este paso del proceso puede tardar bastante tiempo y cierta inversión por parte del productor del ganado. Al vivir en esta era digital, la manera más fácil de llegar a compradores potenciales es desarrollar unas páginas Web para su granja o hacienda – y es muy importante mantener ese sitio actualizado en todo momento. La mayoría de las personas no compran un automóvil la primera vez que entran al negocio de la concesión.

Se toman el tiempo de investigar lo que está disponible antes de ponerse en contacto con un vendedor agresivo. Lo mismo ocurre en el negocio ganadero. Al mantener su sistema de comercialización y las páginas Web al día, acerca de lo que usted tiene disponible para la venta, usted ha indirectamente quebrado la barrera del idioma para las personas que no hablan su idioma, habiendo contestando preguntas en su página Web. De lejos, el aspecto principal más importante de la comercialización, es el establecimiento de una relación de CONFIANZA con sus posibles clientes. Sea su vecino de al lado o un ganadero del otro lado del planeta, si la gente a quienes le está tratando de vender no le tienen fe a su programa y usted no es capaz de que su ganado entregue las cosas que usted les ha representado o prometido, ese mercado se cerrará en su contra mucho más rápido de lo que se abrió. En muchas maneras, nuestra cultura ha pasado a ser displicente. Todos nosotros en el negocio ganadero necesitamos estar más conscientes de las diferentes culturas y las maneras de hacer negocios en cada país y respetar esos valores culturales.

He tenido la oportunidad de sentarme a visitar con ganaderos de todo el mundo, y me he dado cuenta que dos cosas aparecen en cada conversación. Primero, que la manera estadounidense de hacer negocios, se cree ser muy agresiva por otros. Esto de ninguna manera, es un reflejo del carácter o la personalidad de alguien, sino que es sencillamente la manera en que el mundo percibe muestra manera de hacer negocios. Segundo, debido a los

El comercio transfronterizo avances en tecnología e investigación, alguna de la mejor genética para pie de cría en el mundo se produce en Estados Unidos, y que la demanda para esta genética es muy fuerte. Acérquese y hable con nuestros visitantes internacionales cuando usted los ve en los eventos a que asiste, y viaje al exterior y visite las haciendas de ellos si se le presenta la oportunidad. Eso le permitirá ver si usted realmente tiene el producto que ellos necesitan para trabajar en sus operaciones y en sus medio ambientes. Esto es algo con que el personal de IBBA le puede ayudar. El personal de IBBA está siempre trabajando para sus miembros estando al tanto de qué eventos Brangus están ocurriendo en qué países y estableciendo alianzas con esos países al viajar ahí y promover la raza y hablar con los ganaderos para oír sus logros y sus inquietudes.

En 2013, el personal de IBBA hizo varios viajes al exterior, específicamente a zonas de Sudamérica y Centroamérica, como Costa Rica, Brasil y Argentina, con la ayuda de fondos de USLGE – (United States Livestock Genetics Export Inc.). Es más, IBBA coordina el “Roundup” Global Brangus anualmente, junto con la Asamblea General y Convención IBBA en Houston, Texas; y además mantiene gran presencia y un puesto en la Sala Internacional del salón principal del Centro Reliant. Este magno evento es un momento muy propicio para que nuestros miembros destaquen sus programas y hablen con visitantes internacionales con la asistencia de intérpretes, si fuera necesario. También se sugiere su participación en varios de los seminarios educativos.

Para obtener más información con respecto a los eventos en Houston, del 4 al 7 de marzo de 2014, sírvase comunicarse con Lindsey Matli en la oficina de IBBA al (210) 696-8231.

Cuando haya desarrollado relaciones con los criadores extranjeros, es igualmente importante cultivarlas y ampliarlas con el tiempo. Dele seguimiento a lo que le vendió a sus clientes y vea si la genética está funcionando para ellos. Eso también les dará más material para su campaña de publicidad, con fotos, videos y recomendaciones. Debido al aumento en la heterosis de la progenie de su genética de exogamia, usted también verá genética extranjera que puede importar para mejorar su propio hato.

Existe una demanda mundial para nuestro ganado. Cuando miramos a las cifras de las exportaciones de ganado en pie para 2012 y 2013, los principales países importadores de ganado estadounidense (Canadá y Rusia) disminuyeron en un 14% y 38%, respectivamente, mientras que las exportaciones estadounidenses a otro países del mundo aumentaron 21%, según al USDA (Departamento de Agricultura de EE.UU.). Con (continúa en la página 41) BRANGUS JOURNAL

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MARKETING UPDATE (continued from page 38) Center. This huge event is a great time for members to spotlight their programs and network with international guests with the assistance of interpreters if needed. Participation in several of the educational seminars is strongly encouraged as well. For more information regarding the events in Houston March 4-7, 2014, contact Lindsey Matli at the IBBA office at (210) 696-8231.

Once you have developed relationships with breeders abroad, it is equally important to cultivate and grow those relationships over time. Follow up with your customers and see how your genetics are working for them. This can help give you more material for your advertising campaign such as pictures, video and testimonials. Due to the increases in heterosis from the progeny of the outcross genetics, you will also be seeing foreign genetics you can import to help improve your herd.

The demand for our cattle globally is there. When looking at the numbers of live cattle exports from 2012-2013, the major importers of U.S. cattle (Canada and Russia) were down 14 percent and 38 percent respectively while exports from the US to other countries around the globe increased by 21 percent according to USDA. With 70 percent of the world being tropical or sub-tropical, this is great news for the Brangus breed. These are the regions in which our cattle thrive. Global markets are expanding and spreading, and Brangus is poised to take a significant role in that growth. We have already seen that occur in our international semen sales. Since 2006, Brangus breeders have seen a sharp increase in the amount of semen shipped overseas.

U.S. Live Cattle Exports Exportaciones de ganado en pie de EE.UU.

Internationally, the demand for U.S. beef as a protein source is also increasing. The global middle class is expected to rise from 1.8 billion to 4.8 billion people by the year 2030. With our domestic demand for beef up six percent last year and markets like Japan, Hong Kong and Mexico continually increasing their demands, we as seedstock and Brangus genetics suppliers have a 40 | MARCH 2014

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responsibility to collaborate with all international agencies and ranchers to build the best, most efficient product to meet these demands.

2012-2013 Change in Pounds of Product exported by U.S. Cambios en 2012-2013 libras de productos exportados por EE.UU.

Exporting genetics live or frozen may seem like a huge challenge to overcome for many breeders, but the truth is in this digital age, there are so many resources at your fingertips to streamline the process. In addition to USLGE, you should go to the Animal and Plant Heath Inspection Service (APHIS) websites. There you can find details and requirements for exporting and importing live cattle, frozen semen and embryos throughout the world.

This tool can help you and your veterinarian set up management techniques for your herd to be in compliance with not only USDA, but foreign regulations as well. The IBBA staff also tries to keep you informed as to changing regulations as we hear them coming down the pipeline. Please contact the office and visit with staff members about any questions you have or any help you may need regarding setting up international markets for your Brangus genetics.

Build with Brangus. BJ ABOUT THE AUTHOR: Jason Bates has extensive experience in the seed stock industry having grown up in the registered thoroughbred and registered cattle business. Bates has had the opportunity to manage several purebred and commercial cattle operations, including helping develop a branded beef program from start to finish. Prior to working for IBBA, Bates worked as the Field Services and Marketing Director for another breed association.

As the Director of Field Services and Commercial Marketing, Bates works to bridge the gap between the purebred seed stock producer and the commercial cattleman.

ACTUALIZACIÓN DEL MERCADO (viene de la página 39) un 70% del mundo siendo de clima tropical o subtropical, éstas son buenas noticias para la raza Brangus. Esas son las regiones donde mejor se desempeña nuestro ganado. Los mercados mundiales se están expandiendo y diseminando, y el Brangus está listo para desempeñar un rol significativo en ese crecimiento. Ya hemos visto que eso ocurre en nuestras ventas internacionales de semen. Desde 2006, los criadores de Brangus han visto un gran aumento en la cantidad de semen enviado al exterior.

A nivel internacional, la demanda para carne de res de EE.UU., como fuente de proteína, también está aumentando. Se dice que la clase media del mundo aumentará de 1.8 mil millones a 4.8 mil millones para el año 2030. La demanda nacional para carne de res ha subido 6% el año pasado, y los mercados de Japón, Hong Kong y México, están continuamente aumentando su demanda. Nosotros como proveedores de pie de cría y genética Brangus, tenemos la responsabilidad de colaborar con todas las dependencias gubernamentales y los ganaderos internacionales para producir el mejor producto posible y el más eficiente para satisfacer dichas demandas.

La exportación de genética en pie o congelada parece ser un enorme desafío para muchos criadores, pero la verdad es que en esta era digital, hay tantos recursos a mano que se facilitará el proceso. Además de las páginas Web de USLGE, vea también las de APHIS (Animal and Plant Health Inspection Service – del USDA). Ahí encontrará detalles y requisitos para exportar e importar ganado en pie, semen y embriones congelados de y a todo el mundo. Esta información le ayudará a usted y a su veterinario establecer técnicas administrativas para que su hato esté en cumplimiento con no solamente el USDA, sino los reglamentos de otros países también. El personal de IBBA también trata de mantenerles informados con respecto a los cambios en reglamentos, a medida que oímos de éstos. Sírvase comunicarse con nuestra oficina y hable con su personal acerca de cualquier pregunta que usted pudiera tener o ayuda que usted pudiera requerir con respecto al establecimiento de mercados internacionales para su genética Brangus.

Construya con Brangus. BJ

Excellence in genetics

At Triple J-R Cattle Company we strive for Genetic Superiority in our embryo transfer program. A criteria was established for our Donor Cows using traits based on birth weight, milking ability, pre-weaning growth, weaning weight and successful calving ease, coupled with correctness of frame and muscle. Our mating process is based on well proven Brangus bulls that produce high quality semen and offer EPDs and structural traits that compliment our donor cows.

TRIPLE J-R CATTLE COMPANY Jim & Kay Gibson | Chip & Mandy Gibson | Stephen Clark, Herdsman 713-906-8141 | 281-831-4476 | 337-254-5735 | www.triplejrcattleco.com BRANGUS JOURNAL

MARCH 2014 | 41

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FEATURE Ultrablacks® and Ultrareds™ Create Expansion Opportunities for Brangus

J

oe Reznicek is a name often echoed among breeders in the Brangus breed. He is most well known for establishing a breeding program that would eventually enable the Brangus breed to increase its market share and capitalize on the advantages of Brangus genetics.

Joe was part owner of Cow Creek Ranch when Joy Weinheimer Reznicek began working for the ranch in 1988. The operation was relocated from Mocksville, N.C., to Aliceville, Ala. in 1994.

During the mid-90s in the midst of expansion, increased profits, and the establishment of Certified Angus Beef (CAB), Cow Creek was looking for a way to grow its customer base and viewed the Angus breed as its biggest competition for market share. Joy said they began listening to cattlemen talk about moving toward bulls with less Bos indicus influence, and

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by Brittni DRENNAN IBBA COMMUNICATIONS COORDINATOR

realized if they were going to retain their customers, they needed to listen to them.

“At the time, there was a lot of Brahman influence in cowherds, especially in Florida, and Joe came up with the idea of breeding a Brangus to an Angus,” Joy said. “We knew we would be transitioning part of our herd from registered cattle to commercial cattle because there was not a place in the breed registry for cattle other than 3/8, 5/8. In 1993 we began breeding Ultrablack® and trademarked the name in 1998.”

Joe and Joy bought Cow Creek Ranch in its entirety in 1999 and continued developing their Ultrablack® breeding program to satisfy their customers’ needs, creating new possibilities for expansion, and defining new breeding lines. In 2005, the International Brangus Breeders Association (IBBA) purchased the Ultrablack trademark from Cow Creek Ranch. Last year the IBBA changed its bylaws to permit Ultrablacks® and Ultrareds™ to be used in breeding up to Brangus.

“Breeding Ultrablacks® was something we began doing internally for our customers,” Joy said. “We never imagined Ultrablacks® would become part of the Brangus breed’s registry.”

This initiative allows the incorporation of new Angus genetics into the Brangus population by an alternate method as opposed to the traditional process of starting with Angus and Brahman as the first cross.

“Genetically, it will introduce new lines of genetics into the breed much faster, and your cull rate will be much lower compared to starting with an Angus and a Brahman and breeding up to Brangus that way,” Joy said. “With the introduction of Ultrablack®, we can expand our market.”

Marty Wooldridge can testify how incorporating Ultrablack® genetics allowed him to achieve the results he wanted to see in his commercial herd after he bought his first Ultrablack® bull in 1998. (continued on page 46)

ARTÍCULO Los Ultrablacks® y los Ultrareds™ crean oportunidades de expansión para el Brangus

por Brittni DRENNAN COORDINADORA DE COMUNICACIONES DE LA IBBA

J

oe Reznicek es un nombre que resuena entre los criadores de la raza Brangus. Es bien conocido por haber establecido un programa de cría que con el tiempo le permitió a la raza Brangus aumentar su porcentaje del mercado y aprovechar los beneficios de las ventajas de la genética Brangus.

Joe fue uno de los dueños de Cow Creek Ranch cuando Joy Weinheimer Reznicek empezó a trabajar para esta propiedad en 1988. En 1994, se trasladó la propiedad de Mocksville, Carolina del Norte a Aliceville, Alabama. Durante mediados de la década de los 1990, en medio de una expansión, aumentos en utilidades y el establecimiento de un programa de carne Certified Angus Beef (CAB), Cow Creek también estaba buscando una manera de aumentar su clientela y consideró que la raza Angus era su competidor más grande para un porcentaje del mercado. Joy dijo que empezaron a escuchar a ganaderos hablar de que querían toros con menos influencia Bos indicus y se dieron cuenta que si iban a mantener su clientela, tenían que escuchar lo que decían.

“En aquel entonces, había mucha influencia Brahman en los hatos de vacas, especialmente en Florida, y a Joe se le ocurrió combinar un Brangus con un Angus,” dijo Joy. “Ya sabíamos que íbamos a hacer una transición de parte de nuestro hato de ganado registrado a ganado comercial porque no había lugar en los registros genealógicos para ganado que no fuera 3/8-5/8. En 1993, empezamos a criar los Ultrablacks® y conseguimos la marca registrada en 1998.”

Joe y Joy compraron la totalidad del Cow Creek Ranch en 1999, y continuaron desarrollando su programa de cría de los Ultrablacks® para satisfacer las necesidades de sus clientes, creando nuevas posibilidades de expansión y definiendo nuevos linajes de cría.

En 2005, la Internacional Brangus Breeders Association (IBBA) compró la marca registrada Ultrablacks® del Cow Creek Ranch. El año pasado, la IBBA cambió sus estatutos para permitir el uso de Ultrablacks® y Ultrareds™ en la cría hacia los Brangus.

“La cría de los Ultrablacks® fue algo que comenzamos haciendo internamente para nuestros clientes,” dijo Joy. “Nunca nos imaginamos que los Ultrablacks® pasarían a ser parte del registro genealógico de la raza Brangus.”

Esta iniciativa permite la incorporación de nueva genética Angus en la población del Brangus mediante un método alternativo en oposición al proceso tradicional de empezar con una primera cruza de Angus y Brahman.

“Genéticamente, introducirá los nuevos linajes con mucha más

rapidez, y la tasa de desechos será mucho más baja en comparación con el inicio de un Angus y un Brahman y llegando al Brangus de esa manera,” dijo Joy. Con la introducción de los Ultrablacks®, podemos expandir nuestro mercado.”

Marty Wooldridge puede testificar la manera en que la incorporación de la genética Ultrablacks® le permitió lograr los resultados que él quería ver en su hato comercial después de comprar el primer toro Ultrablacks® en 1998.

“Fue una diferencia fenomenal cuando nacieron los becerros y una diferencia aún mayor al destete,” dijo Wooldridge. “Mis becerros, en promedio, pesaban entre 23 y 27 kilos (50 a 60 libras) más de lo que habían pesado con los toros Angus, y además, empezamos a guardar las hembras de reemplazo, hijas de esos toros Ultrablacks®.” Wooldridge adquirió el negocio familiar ubicado en Oil City, Louisiana, y empezó a aumentar y mejorar su hato comercial mixto. Descontento con los pesos al destete que él estaba obteniendo en ese entonces, Wooldridge fue a Cow Creek Ranch para ver de que se trataban los Ultrablacks® y desde entonces que ha estado usando la genética Ultrablacks® para manejar la cantidad de influencia Brahman y Angus en su hato.

“Si tengo un novillona Ultrablacks®, la aparearé con un toro Brangus, y con eso puedo agregar el linaje Ultrablacks® en mis vacas sin tener que ir directamente al Angus,” dijo Wooldridge.

“Tenemos lo mejor de dos mundos – tenemos buenas novillonas de reemplazo y buen ganado, pero lo mejor de todo es poder abarcar ambos lados del mercado.”

Wooldridge dijo que era ventajoso, especialmente en su ambiente, tener ganado con influencia Brahman que puede viajar y desarrollarse bien en la humedad y entre los insectos. La fertilidad es otro beneficio. Wooldridge implementa dos épocas de apareamiento, que él dice le ayuda a él mejor utilizar el dinero gastado en sus toros para generar más utilidades.

“Los toros Angus no aguantan bien el calor del verano. No se mantienen al tanto de las vacas y tienen problemas para viajar con éstas,” dijo Wooldridge. “Y, cuando esas vacas quedan preñadas al pasar por el corral, valen más en la instalación de subastas, aún si se desechan.”

El tamaño, la calidad y el desempeño del becerro al destete define la calidad para Wooldridge. Es por eso que él pone bien arriba en su lista de prioridades el peso moderado al nacer, la facilidad de parto, el peso al destete y el peso al año cuando hace (continúa en la página 47) BRANGUS JOURNAL

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FEATURE (continued from page 44) “It was a phenomenal difference when I got calves on the ground and an even bigger difference at weaning time,” Wooldridge said.

“My calves were 50 to 60 pounds on average heavier at weaning than what they had been from our Angus bulls, and we started keeping our replacement heifers out of those Ultrablack® bulls, too.”

Wooldridge acquired the family business located in Oil City, La., and began growing and improving his mixed commercial herd.

Unhappy with the weaning weights he was getting at the time, Wooldridge went to Cow Creek Ranch to see what Ultrablacks® were all about and has since been using Ultrablack® genetics to manage the amount of Brahman and Angus influence in his herd.

“If I have an Ultrablack® heifer; I’m going to breed her back to a Brangus bull, and I can put an Ultrablack® on my cows without having to go straight Angus,” Wooldridge said. “We get the best of both worlds; we get good replacement heifers and good cattle, but you can’t beat being able to catch both sides of the market.”

Wooldridge said it is advantageous, especially in his environment, to have cattle with Brahman influence that can travel and thrive in the humidity and amongst the insects. Fertility is a benefit as well. Wooldridge implements two breeding seasons, which he said allows him to better utilize the money spent on his bulls to generate more profit.

“Angus bulls can’t handle the summer heat as well. They couldn’t keep up and travel with the cows,” Wooldridge said. “And, if those cows are bred when they come through the pen, they’re worth more at the sale barn even if she gets culled.”

The size, quality and performance of a calf at weaning define quality for Wooldridge. That is why he places moderate birth weight, calving ease, weaning weight and yearling weight at the top of his priority list when making selections. Temperament is

With the passing of IBBA’s bylaw change last year, Ultrablacks and Ultrareds are gaining popularity across the U.S. in both registered and commercial programs.

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also taken into consideration to produce calm heifers and calm steers going into the feedlot.

Having experienced success with a combination of his genetic selection and well planned health program, Wooldridge advises commercial producers to have the willingness to invest in the best, most well developed genetics. He encourages buyers to develop relationships with their genetic suppliers and know what kind of product they are getting. He emphasizes combining techniques to produce a better end product for consumers.

“If you aren’t harnessing better genetics to be able to wean heavier calves with less inputs, then you are part of a dying breed.

It’s not just about cows anymore,” Wooldridge said. “If this industry is going to be viable down the road, it needs to be about putting a good product on the plate. We have to do what it takes to get there, and it starts with genetics, better management programs, health programs and handling techniques. We as ranchers and producers need to take as much pride as possible in our product.”

Many producers using Ultrablack® cattle have experienced similar successes as Joy and Wooldridge. The development of Ultrablack® and Ultrared™ genetics will allow Brangus to expand its market beyond the traditional “boundaries” some have placed on the breed. With slightly more Angus genetics incorporated, breeders can take Ultrablacks® further north while still maintaining a desirable percentage of Bos indicus influence. BJ ABOUT THE AUTHOR: Brittni Drennan received her bachelor’s and master’s degrees in Agricultural Communications from Texas Tech University. A native of Welch, a small town in West Texas, she has a passion for agriculture and has been involved in various aspects of the industry. She has extensive experience editing and writing news releases and feature stories for publications as well as several organizations. As Communications Coordinator, she administers IBBA’s online presence through social networking sites, oversees the production of IBBA’s publications and writes material promoting Brangus.

Al aprobarse un nuevo estatuto de IBBA el año pasado, los Ultrablacks® y los Ultrareds™ están aumentando en popularidad en todo Estados Unidos de América, tanto en los programas de registro como en los comerciales.

ARTÍCULO (viene de la página 45) sus selecciones. También toma en consideración el temperamento, para producir novillonas y novillos tranquilos que luego entran al corral de engorda.

Habiendo tenido éxito con una combinación de su selección genética y planeado bien el programa de salud, Wooldridge aconseja a los productores comerciales que estén dispuestos a invertir en la mejor genética más desarrollada. Él anima a sus compradores a desarrollar relaciones con sus proveedores de genética para así saber qué tipo de producto están recibiendo. Él enfatiza la combinación de técnicas que producen un mejor producto para el consumidor.

“Si no están utilizando mejor genética para poder destetar becerros más pesados con menos insumos, entonces son parte de una raza que está muriendo. Ya no se trata solamente de las vacas,” dijo Wooldridge. “Si esta industria ha de ser factible en el futuro, tiene que incluir el hecho de un buen producto en el plato. Tenemos que hacer lo que sea necesario para llegar a eso, y eso empieza con la genética, mejores programas y técnicas de manejo y programas de salud. Nosotros como ganaderos y productores necesitamos estar lo más orgullosos posible de nuestro producto.”

Muchos productores que están usando el ganado Ultrablacks® han pasado por éxitos similares como los de Joy y Wooldridge.

El desarrollo de la genética Ultrablacks® y Ultrareds™ le permitirán al Brangus expandir su mercado más allá de los “límites” tradicionales que algunos le han colocado a la raza. Con una ligera incorporación de más genética Angus, los criadores pueden llevar a los Ultrablacks® más hacia el norte mientras que siguen manteniendo un porcentaje deseable de la influencia Bos indicus. BJ

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FEATURE Brangus: The Breed Without Borders

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it down for a minute and talk with an enthusiastic Dustin Valusek, and you will get excited about the future of the Brangus breed. Valusek has an energy that exudes from his undeniable passion for Brangus, and it is extremely contagious.

Valusek’s love for traveling abroad began in 2007 when he was seventeen years old, and he embarked on a mission trip to Brazil along with 30 fellow Heights Baptist Church members, including dentists and doctors. The Amazon Outreach program focused on treating medical and dental issues while conducting bible school for the residents. It was a humbling, life changing experience for him, and he knew that getting back to South America would be inevitable. He traveled back and forth from Brazil five times over the past seven years and has recently spent the past two years living and working in-country. Through his immersion in the Brazilian culture, Valusek sees tremendous potential and has recognized an increase in the demand for Brangus genetics among Brazilian cattle operations. His journeys also include visiting ranches in Australia, Paraguay and Argentina.

“There is no other breed that has a greater opportunity worldwide than Brangus,” Valusek said. “Angus cannot thrive as well where the bulk of the global cowherd is going- cheaper, rough, and untamed lands. But, one breed comes to mind that best combines environmental adaptability and carcass quality, and that’s Brangus.

Brangus bulls can go out, hustle and breed cows in these new frontiers. Females supply superior maternal ability, and that’s what makes Brangus so versatile.”

Valusek’s experience with Brangus stems from an early start growing up on the family farm in Rosharon, near the Gulf Coast of Texas, south of Houston. He showed Brangus and Red Brangus cattle, sheep and pigs and competed in livestock judging through 4-H and FFA. He gained more hands-on experience fitting cattle for Brangus breeders and travelling to stockshows, evaluating and preparing cattle for showing. After graduating from high school, Valusek was recruited to judge livestock at Blinn Junior College in Brenham, Texas, where the judging program is among the nation’s elite.

In 2009, his team was among the most decorated, and he, along with two other teammates, took home the All-American Junior Livestock Judging honors which recognizes both academic success and contest performance.

Brant Poe, Livestock Judging Team Coordinator at Texas A&M University who recently coached the National Championship 50 | MARCH 2014

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by Brittni DRENNAN IBBA COMMUNICATIONS COORDINATOR

winning team and brought the title back to the University in November of 2013, coached Valusek at Blinn College and can attest to Valusek’s vivacious personality and determination.

“He has always been a go-getter, and he has never met a stranger. He is a very resilient person with one of the best attitudes of anyone I’ve ever been around,” Poe said. “I tell him I wish I was half as fearless as he is. He’s never had any boundaries for what he could do.”

After a successful judging career as a top 10 winner in four contests, Valusek earned a Bachelor of Science in Animal Science in December 2011 from Texas A&M University. Prior to graduating, Valusek’s dream of returning to Brazil became a reality when he spent six months studying abroad at the University of São Paulo. There, he took a 12-hour equivalency (continued on page 52)

Above: A Sundance daughter in the donor program at Meirelles Brangus.

Arriba: Una hija de Sundance en el programa de donadoras de Meirelles Brangus Right: Valusek toured south Texas and helped interpret in the fall of 2011 for Brangus Guapiara and Accelerated Genetics Brazil on their beef tour.

A la derecha: Valusek, en el sur de Texas, ayudó a interpretar en el otoño de 2011 durante la gira de carne de Brangus Guapiara y Accelerated Genetics Brasil.

ARTÍCULO por Brittni DRENNAN COORDINADORA DE COMUNICACIONES DE LA IBBA

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i uno se sienta por un minuto y habla con el entusiasta Dustin Valusek, usted se entusiasmaría por el futuro de la raza Brangus. Valusek tiene una energía que imana de su pasión innegable por el Brangus y ésta es extremadamente contagiosa.

El amor de Valusek de viajar al exterior empezó en 2007 cuando tenía diecisiete años de edad, y embarcó en un viaje de misión al Brasil junto con 30 miembros más de la Iglesia Bautista Heights, incluso médicos y dentistas. El programa de Extensión en el Amazonas se concentra en tratar problemas médicos y dentales mientras que conduce una escuela de estudios bíblicos para los residentes. Para él, ésta fue una experiencia de humildad que le cambió la vida, y él sabía que su regreso a la América del Sur sería inevitable. En los últimos siete años, él ha viajado ida y vuelta al Brasil cinco veces más y hace poco se pasó dos años viviendo y trabajando en ese país. A través de su inmersión en la cultura brasileña, Valusek ve un enorme potencial y ha reconocido un aumento en la demanda para la genética Brangus entre las operaciones ganaderas brasileñas. Sus viajes también han incluido visitas a haciendas en Australia, Paraguay y Argentina.

Brangus: Las raza sin fronteras “No existe ninguna otra raza que tenga mayor oportunidad en todo el mundo que la Brangus,” dijo Valusek. “El Angus no se desempeña tan bien donde se encuentra la mayor parte de los hatos de vacas del planeta – en tierras más baratas, más agrestes y más silvestres. Sin embargo, hay una raza que es la que mejor combina la adaptabilidad al ambiente y la calidad de la canal y esa es la Brangus. Los toros Brangus pueden salir, moverse con entusiasmo y montar vacas en estas fronteras nuevas. Las hembras proporcionan la capacidad maternal y eso es lo que hace tan versátil al Brangus.”

La experiencia de Valusek con el Brangus, originó a temprana edad cuando se crio en la granja de su familia en Rosharon, cerca de la costa texana del Golfo de México, al sur de Houston. Él exhibió ganado Brangus y Brangus Rojo, ovejas y cerdos y compitió en los juzgamientos de ganado a través del 4-H y los FFA. Él obtuvo más experiencia práctica preparando ganado para los criadores de Brangus y viajando a las exposiciones ganaderas, evaluando y preparando el ganado para las calificaciones. Después de graduarse de la escuela secundaria, Valusek fue reclutado para juzgar ganado en Blinn Junior College en Brenham, Texas, donde el programa de juzgamiento se encuentra entre los mejores del país. En 2009 su equipo se encontró entre los más condecorados y él, junto con dos otros compañeros, se llevaron los galardones de los Juzgamientos de ganado para jóvenes típicamente americanos, que reconoce tanto el éxito académico como el desempeño en la competencia.

Brant Poe, el Coordinador del Equipo de Juzgamiento de Texas A&M University, quien recientemente entrenó al equipo ganador del Campeonato Nacional y regresó el título a esta universidad en noviembre de 2013, lo entrenó a Valusek en Blinn College y él puede afirmar la personalidad vivaz y la determinación de Valusek. “Él siempre consigue lo que se propone, y nunca ha conocido a un extraño. Es una persona muy fuerte con una de las mejores actitudes que yo he encontrado, jamás,” dijo Poe. “Le he dicho que yo quisiera ser tan intrépido como es él. Él nunca ha tenido límites acerca de lo que planeaba hacer.”

Después de una carrera exitosa como uno de los 10 ganadores superiores en cuatro competencias, Valusek recibió una Licenciatura en Ciencia Animal en diciembre de 2011, de Texas A&M University. Antes de graduarse, su sueño de regresar al Brasil pasó a ser una realidad cuando se pasó seis meses estudiando en la Universidad de São Paulo. Ahí, él tomó un semestre del equivalente de 12 horas y trabajó en un proyecto (continúa en la página 53) BRANGUS JOURNAL

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FEATURE (continued from page 50) semester and worked on a nutritional research project at the university’s feedlot. While studying in Brazil, his classes were taught in Portuguese and included Beef Cattle industry, Dairy Cattle and the hardest of all, Ruminant Nutrition.

“Understanding not only how the words translated one-byone, but also needing to study the material to do well on tests was the most nerve racking and difficult time of my life, but you either sink or swim!” Valusek said. With the help of friends and classmates, Valusek quickly caught on and was able to succeed and do well in his classes, and transferred a 3.3 GPA back to Texas A&M. Little did he know at the time, this chance would eventually lead Valusek to the opportunity of a lifetime. During a class field trip to the International Meat Congress in 2011 in Campo Grande, Mato Grosso do Sul, Valusek said he knew the National Brangus Show was going on at the same time. As fate would have it, during a coffee break at the meat congress, he passed a man giving out Brangus information. A brief conversation over coffee would be all he needed to catch a ride to the Brangus National.

Arriving in good company, he was introduced to the Brazilian Brangus breeders, and there he met Marcos Meirelles, the owner of Meirelles Brangus.

Now, three years later, Valusek has recently completed his tenure at Meirelles where he oversaw genetic selection and breeding decisions for the commercial and registered operation in Presidente Prudente, São Paulo. In some of the roughest cattle country in the world, Valusek can attest to the durability, endurance and quality of the cattle.

“That area is very wet during the rainy season, and the terrain is very rugged. We have many mosquitos and ticks are our biggest problem,” Valusek said.

In Brazil, with a cow herd of two hundred million, artificially inseminating Neloreinfluenced commercial cows with Angus bulls has become the norm

Above: Dustin Valusek Arriba: Dustin Valusek Right: Meirelles Brangus, after tattooing calves.

Derecha: Meirelles Brangus, después del tatuaje de becerros.

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- 2,879,188 Angus semen straws were sold in 2012. So how do Brangus bulls fit in this equation? Valusek said it is the Brangus bulls that work best as commercial clean up bulls. Cattlemen who do not want to sacrifice the quality of their calf crop and the consistency of the AI sires are looking to Brangus to supply their needs. This is all due to the breed’s ability to adapt to the heat and humidity, resist parasites and diseases, and travel easily across big country. Not only do Brazilian bull buyers select for a correct prepuce and sheath because of the low brush and “mata” (type of dense forestry), they choose Bos indicus influenced cattle for their heat tolerance, muscling and conformation.

“We also produce what Brazilians call ‘Brangus Tropical’, which is a 5/8 Brahman and 3/8 Angus cross,” Valusek said.

“Environment dictates the percentage used in some areas which gives clients options.”

Artificial Insemination (AI) and In Vitro Fertilization (IVF) technologies are widely used throughout South America, and Valusek reported close to a 50 percent pregnancy rate in their IVF program last year, using a fresh (not frozen) protocol. At Meirelles Brangus, approximately 10,000 straws of semen are collected on their own bulls each year and sent to their commercial operation to incorporate Brangus genetics on a Nelore-based maternal herd. All of the genetics at Meirelles Brangus trace back to the early 2000s when Meirelles was in partnership with Camp Cooley.

Brazilian operations market their cattle primarily through video, TV and digital sales. Due to high freight costs, producers have to market cattle themselves using different techniques.

Cattlemen frequently make purchases by private treaty and buy in bulk. South Americans rely heavily on strong relationships with their clients and who they do business with, so Valusek encourages U.S. producers to get acquainted with the owners and their operations when marketing their product internationally.

“U.S. Brangus breeders need to take an interest and go visit operations in Brazil. How do you know what their needs are if you have not seen it? You have to take a genuine interest in their operations and goals,” Valusek said. “The International Show in Houston and the Brangus Global Roundup are two opportunities in which U.S. breeders can take advantage and meet international producers, build relationships and get to know about their operations.”

With the demand for Brangus genetics growing outside U.S. borders, Valusek sees a tremendous opportunity for the Brangus breed and challenges U.S. breeders to reach out beyond domestic borders. He recognizes the potential that lies before Brangus producers, and said the opportunity is ripe to expand into these markets and provide producers what they need – functional cattle that thrive in the roughest environments to produce a quality product. These type of cattle will generate profits for commercial cattlemen and allow them to feed the world. BJ

ARTÍCULO (viene de la página 51) de investigación nutricional en el corral de engorda de la universidad. Al estudiar en Brasil, sus clases fueron enseñadas en portugués e incluyeron la industria de la carne de res, ganado lechero y el más difícil de todos, la nutrición de rumiantes.

“Entender no solo cómo las palabras se traducen una por una, pero también, el tener que entender el material para aprobar los exámenes, fue lo que más destrozó mis nervios y ha sido la época más difícil de mi vida, pero ¡uno sale a flote o se hunde!” dijo Valusek. Con la ayuda de sus amigos y compañeros de clase, Valusek aprendió rápidamente y pudo dominar y tener éxito en sus clases, transfiriendo un promedio de calificaciones de 3.3 (con 4.0 siendo el máximo) a Texas A&M. Poco sabía en aquel entonces, que esta oportunidad lo llevaría a Valusek a la oportunidad de su vida. Durante un viaje de campo de una clase al Congreso Internacional de Carnes en 2011, en Campo Grande, Mato Grosso do Sul, Valusek dijo que sabía que la Exposición Nacional Brangus estaba ocurriendo al mismo tiempo. Como quiso el destino, durante un receso del congreso, él pasó a un hombre que estaba repartiendo información sobre los Brangus. Una breve conversación tomando un cafecito sería todo lo que él necesitaba para que alguien lo llevara a la Exposición Nacional Brangus. Llegando en buena compañía, él fue presentado a los criadores brasileños de Brangus y ahí conoció a Marcos Meirelles, el dueño de Meirelles Brangus.

Ahora, tres años más tarde, Valusek acaba de completar su ocupación con Meirelles, donde el supervisó la selección genética y las decisiones de apareamiento para las operaciones tanto comercial como registrada en Presidente Prudente, São Paulo.

En algunas de las tierras ganaderas más agrestes del mundo, Valusek puede atestiguar sobre la permanencia, el aguante y la calidad del ganado Brangus.

“Esa zona queda empapada durante la época de lluvias y el terreno es muy escarpado. Tenemos muchos mosquitos y el problema más grande son las garrapatas,” dijo Valusek.

En Brasil, con un hato de vacas de 200 millones, la norma parece ser la inseminación artificial de vacas comerciales de influencia Nelore con semen Angus – en 2012, se vendieron 2,879,188 popotes/pajillas de semen Angus. De modo que ¿cómo encaja el Brangus en esta ecuación? Valusek dijo que son los toros Brangus que mejor funcionan como los toros de monta natural para las concepciones en los hatos comerciales. Los ganaderos que no quieren sacrificar la calidad de su cosecha de becerros y la constancia de los sementales de IA, buscan a los Brangus para abastecer sus requisitos. Esto se debe a la adaptabilidad de la raza al calor y a la humedad, su resistencia a parásitos y enfermedades, y su facilidad de caminar grandes distancias. Los compradores brasileños de toros no solo seleccionan prepucios y vainas correctas debido a los matorrales y junglas, sino que también seleccionan ganado con influencia Bos indicus debido a su tolerancia al calor, su musculatura y conformación.

“También producimos lo que los brasileños llaman el ‘Brangus Tropical’, que es una cruza de 5/8 Brahman y 3/8 Angus,” dijo Valusek. “El ambiente dicta el porcentaje usado en algunas zonas lo cual le dan opciones a los clientes.”

Las tecnologías de la inseminación artificial (IA) y la fertilización in vitro (FIV) se usan mucho en todo Sudamérica, y Valusek reportó casi un 50% de preñeces en los programas de FIV el año pasado, usando un protocolo de semen fresco (no congelado). En la hacienda de Meirelles Brangus, se recolectan aproximadamente 10,000 popotes/ pajillas de semen de sus propios toros todos los años y se envían a la operación comercial para incorporar la genética Brangus a un hato de vacas madres basadas en la raza Nelore. Toda la genética de Meirelles Brangus remonta a principios de los 2000 cuando Meirelles estaba asociado con Camp Cooley.

Las operaciones brasileñas comercializan su ganado principalmente a través de videos, televisión y ventas digitales. Debido al alto costo del flete, los productores tienen que comercializar su ganado por sí mismos, usando diferentes técnicas. Los ganaderos con frecuencia compran mediante compraventas privadas y compran en volumen. Los sudamericanos se fían mucho en sus estrechas relaciones con sus clientes y con aquellos con quién ellos hacen negocios, de modo que Valusek anima a los productores estadounidenses que lleguen a conocer a los dueños de dichas operaciones cuando comercializan su producto a nivel internacional.

“Los criadores de Brangus estadounidenses necesitan interesarse en y visitar las operaciones en Brasil. ¿Cómo saben lo que necesitan ellos si no los han visto nunca? Uno tiene que interesarse genuinamente en sus operaciones y sus metas,” dijo Valusek. “La Exposición Internacional de Houston y el “Roundup” Global Brangus, son dos oportunidades que los criadores estadounidenses pueden aprovechar para conocer a los productores internacionales, establecer relaciones y aprender algo sobre sus operaciones.”

Con la creciente demanda para genética Brangus fuera de los límites de Estados Unidos, Valusek ve una tremenda oportunidad para la raza Brangus y el desafía a los criadores estadounidenses para que se extiendan más allá de las fronteras nacionales. Él reconoce el potencial que existe para los productores de Brangus y dijo que dicha oportunidad está a punto para una expansión a esos mercados y para proporcionarle a los productores lo que ellos necesitan – ganado funcional que se desempeña bien en los ambientes más agrestes para producir un producto de calidad.

Este tipo de ganado generará utilidades para los productores comerciales y les permitirán alimentar el mundo. BJ

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23Z21 • DOB: 8/19/12

23Z25 • DOB: 10/24/12

Nuff Said son with 15.06 REA & 105 YW ratio Lead Gun x Something Special-120 YW ratio

392Z • DOB: 12/14/12

541Z2 • DOB: 10/8/12

Lambert of Brinks 317R3 grandson

Stout Estancia son

541Z4 • DOB: 11/11/12

740Z13 • DOB: 8/15/12

23Z13 • DOB: 8/10/12

Grandson of Real Deal - Low BW bull

Csonka x 740T13 donor - 17.46 REA

23Z17 • DOB: 8/24/12

Bred Nuff Said daughter with 113 YW ratio

Nuff Said daughter - 1 of 8 full sisters selling

740T13 • DOB: 10/5/07

740Z • DOB: 7/30/12

740Z7 • DOB: 8/24/12

942Z2 • DOB: 10/17/12

Proven Quail Creek donor - Sale Highlight

Natural daughter of 740T13 - Sells bred

Bred Csonka daughter with balanced EPDs

Top 20% in 6 traits - Bred to Nuff Said son

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FEATURE Challenging Conditions in Australia Create Opportunities for Brangus

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rice records for Brangus females continue to be broken in Australia despite a crippling drought in the eastern states. Up to AU$25,000 (about $22,500 American) has been paid for elite Brangus females as cattle producers see a future in the production of high quality beef for export and domestic markets.

Drought and the suspension of live export trade to southeast Asia have diminished the demand for low quality Brahman cattle which dominate many parts of northern Australia. This, coupled with a rise in demand for higher quality beef, has forced many Australian cattle producers to change their operations to other breeds such as Brangus.

Previous sales records were smashed when three heifers were sold for AU$20,000-$25,000 (about $17,800-$22,500 American) this year by Telpara Hills Brangus. The record breaking AU$25,000 (about $22,500 American) heifer was sired by Mound Creek’s Something Special and out of an Australian female with a U.S. based pedigree (Washington x Ditka). The previous auction record was set in 2009 at AU$16,000 (about $14,250 American), also by Telpara Hills whose genetics are based upon American bloodlines.

Carcase quality, stability, and predictable performance through data recording have been major factors in Telpara Hills’ success in the Australian market. Their hand selected U.S. genetics have achieved prices that are not matched by most other Australian Brangus herds relying on traditional, high Brahman content Brangus with little record keeping.

“Most of our high-end sales are actually coming from progressive commercial breeders who are looking to convert their existing Brahman herds to Brangus, and they want the best quality money can afford,” explains Stephen Pearce, manager and part owner of Telpara Hills. “They have large Brahman herds and can’t buy enough Telpara-style Brangus bulls. They purchase elite females, embryos, or high-end sires and produce their own bulls with our help. Cattlemen know they have to adapt so that in tough times they can sell their cattle for a premium, both domestically and for export.”

Both cattlemen as well as the Australian government are supporting this shift from Brahmans to high quality Brangus with eyes focused on improving beef exports. According to the Australian Department of Agriculture, export records were at an all-time record for beef and veal in 2013 with the biggest increases in exports to China, Korea and the Middle East. Now the focus will be improving quality of the northern cattle herd, therefore improving prices.

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Stud breeders are also capitalizing on export markets for cattle genetics globally with plans to streamline export protocols of semen and embryos. A Global Bovine Genetics Conference was hosted in February, bringing together cattle producers and industry experts including Stephen Pearce of Telpara Hills Brangus and Prue Bonfield of Palgrove. The goal is to work with the Australian government to streamline protocols to enable more exports of semen and embryos to Asia, the United States, South America, and the Middle East.

“Telpara Hills sent the first embryos to the U.S. from Australia in over 20 years, but in the process we came across a few bureaucratic obstacles that we are working to remove so that the process is much easier in the future,” said Pearce. “There is no better time to be in Australian Brangus than now. The demand for our genetics both at home and abroad is skyrocketing.” BJ

Stephen Pearce of Telpara Hills Brangus, in Australia with the donor of the first embryos to be sent from Queensland to the U.S. in over 20 years.

Progeny of Telpara Hills Miss Csonka 541D9 are currently being raised at Double W Ranch in Mississippi and The Oaks Brangus in Georgia.

ARTÍCULO

P

Condiciones desafiantes en Australia crean oportunidades para los Brangus

recios de récord para hembras Brangus continúan subiendo en Australia, a pesar de una sequía catastrófica en los estados del este. Se ha pagado hasta AU$25,000 (unos US$22,500) para hembras Brangus de élite porque los productores ven un futuro en la producción de carne de res de alta calidad para los mercados de exportación así como los nacionales.

La sequía y la suspensión del comercio de exportación de animales en pie al sudeste de Asia ha disminuido la demanda del ganado Brahman de baja calidad que predomina en muchas partes del norte de Australia. Esto, junto con una creciente demanda para carne de res de mejor calidad, ha forzado a muchos productores de ganado australiano, cambiar sus operaciones a otras razas como la raza Brangus.

Cayeron los récords de las subastas anteriores cuando se vendieron tres vaquillonas por AU$20,000-$25,000 (unos US$17,800-$22,500), este año por Telpara Hills Brangus. La vaquillona que batió el récord a AU$25,000 (unos US$22,500) fue padreada por Something Special de Mound Creek, producto de una hembra australiana con genealogía procedente de EE.UU. (Washington x Ditka). El récord de la subasta anterior se había establecido en 2009 a AU$16,000 (unos US$14,250), también por Telpara Hills, cuya genética se basa en linajes estadounidenses.

Stephen Pearce de Telpara Hills Brangus, en Australia, con la donadora de los primeros embriones que se mandarán de Queensland a Estados Unidos en más de 20 años.

La progenie de Miss Csonka 541D9 de Telpara Hills, se está criando actualmente en el Double W Ranch de Misisipí y en Oaks Brangus de Georgia (EE.UU.).

Los factores principales del éxito de Telpara Hills en el mercado australiano son la calidad de la canal, el equilibrio estable y el desempeño predecible a través del registro de datos. La selección cuidadosa de la genética estadounidense de Telpara Hills ha logrado precios que no se han podido duplicar por la mayoría de los demás hatos australianos de Brangus, que se fían del alto contenido de Brahman en el Brangus tradicional, con poco mantenimiento de datos.

“La mayoría de las ventas a precios altos realmente vienen de criadores comerciales progresistas quienes buscan convertir sus hatos Brahman existentes a Brangus, y quieren la mejor calidad que su dinero puede comprar,” explica Stephen Pearce, gerente y copropietario de Telpara Hills. “Ellos tienen grandes hatos de Brahman y no pueden conseguir suficientes toros Brangus al estilo Telpara. Ellos compran hembras de élite, embriones, o sementales a precios altos para producir sus propios toros con nuestra ayuda.

Los ganaderos saben que tendrán que adaptarse para que en épocas difíciles puedan vender su ganado a sobreprecios, tanto a nivel nacional como para la exportación.”

Tanto los ganaderos como el gobierno australiano está apoyando este cambio de los Brahman a los Brangus de alta calidad, enfocándose en las exportaciones de carne de res mejorada. Según el Departamento de Agricultura de Australia, los registros de exportación estaban a su máximo para carne de res y ternera en 2013, habiéndose visto los aumentos más grandes en las exportaciones a China, Corea y el Medio Oriente. Ahora el enfoque será mejorar la calidad del hato ganadero norteño, mejorando así los precios.

Los criadores de pie de cría también aprovechan los mercados de exportación para la globalización de la genética bovina con planes de simplificar los protocolos de exportación de semen y embriones. Una Conferencia Global sobre Genética Bovina se celebró en febrero, reuniendo a todos los productores de ganado bovino así como a los expertos en la industria, incluyendo a Stephen Pearce de Telpara Hills Brangus y Prue Bonfield de Palgrove. La meta es colaborar con el gobierno australiano para modernizar los protocolos y permitir más exportaciones de semen y embriones a Asia, Estados Unidos, Sudamérica y al Medio Oriente.

“Telpara Hills envió los primeros embriones a EE.UU. de Australia en más de 20 años, pero durante el proceso nos topamos con algunos obstáculos burocráticos que estamos tratando de eliminar para que el proceso sea mucho más fácil en el futuro,” dijo Pearce. “ Éste es el mejor momento para estar en el negocio del Brangus australiano. La demanda para nuestra genética, tanto en nuestro país como en el exterior se está disparando.” BJ BRANGUS JOURNAL

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FEATURE Brangus Fit the Needs of South American Cattlemen

S

outh America is a vast area with as many natural resources as you can imagine, in kind and amount. There are millions of acres suitable to stock livestock and grow crops because of outstanding access to fertile soils and fresh water. There is virgin land that is now being developed and more waiting that will be developed for livestock and crops in the near future as well. South American herds are close to 350 million head and growing.

South America has some of the best environments for ranching but also has some of the toughest environments in the world. Genetics of many breeds are tested 24-7-365, year after year, in all kinds of environments. Plus, farming (mainly soybeans) is pushing the entire beef industry deeper into the outback where conditions get tougher and tougher for cow/calf operations. This is all happening in the blink of the eye.

I have been in many of these environments talking to ranchers, technicians, owners and workers; building herds and observing cattle of many breeds, some making it and some not in countries like Brazil, Argentina, Paraguay, Uruguay, Bolivia, Colombia and Australia.

There are places that reach over 110 degrees F during summer months with high moisture where a human being would barely survive two days without access to fresh water. There are Left: Nelore cows with Angus sired calves. These heifers are the building blocks for many South American registration plans.

Izquierda: Vacas Nelore con becerros padreados por Angus. Estas novillonas son los componentes básicos para muchos de los planes de registro sudamericanos.

Below: Brangus embryo transfer calves on low land Pangola Pasture in Chaco, Paraguay.

Abajo: Becerros Brangus por transferencia de embriones en los pastizales Pangola de los bajíos del Chaco, Paraguay.

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by Federico MAISONNAVE AGRICULTURAL ENGINEER, ASUNCIÓN, PARAGUAY

environments where it rains 40 inches in six months and other places that are semidesert where it rains only 15 inches a year or less. Seventy percent of South American territory is in tropical or subtropical regions of the continent.

On the other side is beef demand, customers (consumers) worldwide are ready to pay more for top quality cuts and quality beef. This is happening in South America where packing plants are slowly showing a different interest for high quality steers and heifers to slaughter. This fact translates to new payment grids, lately, arranged between producers and industry where younger, heavier Bos Taurus (mainly Angus and Hereford) cross cattle receive better prices than regular Bos Indicus cattle.

WHY BRANGUS IS THE PERFECT FIT

There are few breeds that can produce top quality end products in an efficient way on our variety of grasses year-round in tough environments. The Brangus breed fits perfectly in this position in our industry and is the star of this movie. There are many combinations of landscapes, soil fertility, rainfall, temperature ranges and management systems (95 percent on grass), and consequently, there are only a handful of breeds that can drive through the system. But, if you call for efficiency and a final top market product, Brangus is the answer.

Lately, there have been many discussions in several associations in South America regarding what percentage of blood (of each original breed) should the perfect Brangus have to fit into all these different environments. (continued on page 62)

ARTÍCULO Brangus encaja en las requisitos de los ganaderos sudamericanos

por Federico MAISONNAVE INGENIERO AGRÓNOMO, ASUNCIÓN, PARAGUAY

S

udamérica es una vasta zona con todos los recursos naturales que uno se puede imaginar, tanto en especies como en cantidades. Hay millones de acres que son apropiadas para la cría de ganado y el cultivo de productos agrícolas, debido al increíble acceso a suelos fértiles y agua dulce.

Hay tierras vírgenes que se están desarrollando en la actualidad y también otras en espera que se desarrollarán para ganadería y productos agrícolas en el futuro cercano. Los hatos/rebaños de Sudamérica ya casi llegan a las 350 millones de cabezas y siguen aumentando.

Sudamérica tiene algunos de los mejores ambientes para la ganadería, pero también algunos de los ambientes más difíciles del mundo. La genética de muchas razas se investiga constantemente, año tras año, en todo tipo de ambiente. Es más, la agricultura (principalmente la soja) está empujando a toda la industria de la carne de res cada vez más hacia el interior del país donde las condiciones se dificultan más y más para las operaciones de cría de becerros. Todo esto está ocurriendo en un santiamén.

He estado en muchos de estos ambientes, hablando con ganaderos, técnicos, propietarios y trabajadores; construyendo hatos/rebaños y observando ganado de muchas razas, algunas de las cuales se aclimatizan y otras no, en países como Brasil, Argentina, Paraguay, Uruguay, Bolivia, Colombia y Australia.

Hay lugares que llegan a más de 43 °C (110 °F) durante los meses de verano acompañados por alta humedad, donde una persona apenas puede sobrevivir dos días sin acceso a agua fresca. Hay ambientes donde llueve 1020 mm (40 pulgadas) en seis meses y otros lugares semidesérticos donde llueve solo 380 mm (15 pulgadas) por año o menos. Un 70% del territorio sudamericano se encuentra en las regiones tropicales y subtropicales del continente.

Por otro lado, tenemos la demanda para carne de res, clientes (consumidores) en todo el mundo dispuestos a pagar más para cortes

y carne de alta calidad. Esto está ocurriendo en Sudamérica también donde las plantas empacadoras están lentamente demostrando más interés en novillos y novillonas de alta calidad para el sacrificio. Este hecho se traduce en nuevas escalas de pago, últimamente negociadas entre los productores y la industria, en la que cruzas de ganado Bos taurus más joven y más pesado (principalmente Angus y Hereford) reciben mejores precios que el ganado Bos indicus normal.

LA RAZÓN POR LA CUAL EL BRANGUS ENCAJA PERFECTAMENTE

Hay pocas razas que pueden producir productos para el consumidor de alta calidad de modo eficiente en nuestras variedades de pastos todo el año y en ambientes difíciles. La raza Brangus encaja perfectamente en este nicho de nuestra industria y es la estrella de esta película. Hay muchas combinaciones de paisajes, fertilidad de suelos, precipitación pluvial, temperaturas y sistemas de manejo (95% en pastizales), y por lo tanto, solo existen unas pocas razas que pueden abarcar el sistema entero. Pero, si se busca la eficiencia y el mejor producto para el mercado, Brangus es la respuesta.

Han habido muchas conversaciones últimamente en varias asociaciones sudamericanas con respecto al porcentaje de sangre (de cada raza original) que el Brangus ideal debería tener para encajar en todos estos ambientes diferentes.

Existen características fantásticas en la raza Brangus. Se pueden criar y seleccionar para encajar con todo criador en cualquier medio ambiente. A través de la selección, el Brangus se adapta a todas nuestras combinaciones de ambientes. Algunos ambientes pueden ser más apropiados para los Ultrablacks® y Ultrareds™, otros 3/8 y 5/8, pero todos vienen del mismo banco genético. ¡Todo tiene que ver con la selección! (continúa en la página 63)

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FEATURE (continued from page 60) There are fantastic characteristics of the Brangus breed. They can be raised and selected to fit any breeder in any environment.

Through selection, Brangus can adapt to all of our combinations of environments. Some environments may be better suited for Ultrablacks and Ultrareds, others 3/8 and 5/8, but all are starting from the same gene pool. It is all about selection!

Many of the white herd (Nelore) cows in central Brazil, Paraguay and Bolivia are being AI’d with Angus semen. After AI season, Brangus bulls play the action in pastures. Since there is no chance that Angus bulls can survive in our subtropical and tropical environments, Brangus bulls are making it all happen for cattlemen.

Consider this. There is a large population (millions) of commercial Brangus half-bloods calves hitting the ground year after year. Some of them end up on the hook, but many of the females are bred back to registered Brangus through Brangus semen and Brangus bulls. South American associations have made crossing and registration plans (under an open herd book policy) to absorb as many animals as possible that come from commercial half-bloods into their registries. American Ultrablacks® and Ultrareds™ have a great opportunity to fit in there. They can be drivers for a massive “3/8” adapted Brangus production in one generation.

Now, there are some characteristics that subtropical and tropical South American leading producers will not sacrifice when selecting the source from where their genetics will come.

WHAT TRAITS CATTLEMEN ARE SELECTING

First of all, we need to talk about adaptation. Our environments are tough! Pure nature rules. Ninety-five percent of cattlemen in this part of the world use pastures and hay (in some cases) exclusively, and cattle are regularly exposed to long periods of high temperatures in high moisture environments. Livestock, here, has to have short, thin hair at least eight months of the year and has to be able to shed very fast and easy at the beginning of spring. Slick coats are highly desired. This is also helpful for ectoparasite resistance. You name the insect; we have it in large amounts: flies, mosquitos, ticks, screw worms, etc.

Since we run our cattle year around on medium to low quality grass pastures, size of the cattle has to be right. We cannot afford to run mama cows that go over 520 to 550 kilograms (1,100 to 1,200 pounds) of body weight (fat). Frame size makes it happen in all environments to produce heavy steers and heifers that our industry demands. But, above all, this size and kind of animal survives and produces when tough drought times come along. Large frame genetics have proven they do not to work in our environments.

Desirable frame scores are 5 to 5.3.

Distances for cattle to walk are long to very long. Any Brangus cow or bull on the range has to walk long distances searching for grass and water, so feet and leg soundness is crucial just for survival.

In our grass operations and tough environments (our cattle world), animals on ranges have to survive by themselves. So, issues regarding adaptation are what we look at first when selecting genetics.

Birth weights are equally important to adaptation. Since AI has been growing over 100 percent in the past 10 years in many South American countries, mainly used on heifers, low birth weights, 28 to 30 kilograms maximum (61 to 66 pounds), ensures production on the ground for those first calf females. There is no chance for us to spend time and labor looking for cows or heifers with calving problems during calving season.

After analyzing this important point, I would like to talk about what comes second as a characteristic of the Brangus breed. A trait that is highly desirable by cattlemen on this side of the world is fertility. This trait drives the economics of a cow/calf operation. If you compare fertility of Brangus cattle with fertility of an average Nelore or Brahman base herd, there are big differences regarding this issue. Brangus cattle can produce three calves during the same time other breeds can produce only two calves. In a regular commercial ranch this means 20 percent more production. It makes a big economic difference. Our main tool for selecting genetics to ensure fertility is scrotal circumference of bulls at 18 months of age. Transition to North American environments where animals grow faster because of better nutrition plans and genetics, age of analyzing this data is as yearlings. Brangus programs that produce highly fertile bulls and successfully breed heifers at 14 to 15 months of age on grass with consistency are programs that are more suitable (continued on page 64)

Brangus sired calves on grass in Chaco, Paraguay (left) and ready to be worked in San Pedro, Paraguay (right).

Becerros Brangus en pastizal en el Chaco, Paraguay (izquierda) y listos para ser trabajados en San Pedro, Paraguay (derecha).

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ARTÍCULO (viene de la página 61) Muchas vacas de razas de pelaje blanco (Nelore) en el centro de Brasil, Paraguay y Bolivia se están inseminando artificialmente con semen Angus. Después de la temporada de empadre, los toros Brangus entran a los pastizales para terminar la inseminación a través de la monta natural. Ya que hay poca probabilidad de que los toros Angus sobrevivan en nuestros ambientes tropicales y subtropicales, los toros Brangus son los que ayudan al ganadero.

Considere esto. Hay una enorme población (millones) de becerros comerciales cruza con Brangus que nacen año tras año. Algunos acaban en el gancho, pero muchas de las hembras se vuelven a aparear con Brangus registrados a través del semen Brangus y de los toros Brangus. Las asociaciones sudamericanas han hecho planes de cruza y registro (bajo la política de un libro abierto de registro genealógico) para incluir a la mayor cantidad posible de animales en sus registros que originan de las cruzas comerciales. Los Ultrablacks® y Ultrareds™ estadounidenses tienen enorme potencial para encajar ahí. Pueden ser los impulsores de una producción de Brangus 3/8 adaptado en una generación.

Sin embargo, hay algunas características que los productores líderes en las regiones tropicales y subtropicales de Sudamérica no están dispuestos a sacrificar al seleccionar la fuente de su futura genética.

LAS CARACTERÍSTICAS QUE LOS GANADEROS ESTÁN SELECCIONANDO

Primero, hablemos de la adaptación. Nuestros ambientes son brutales! Rige solo la naturaleza. Un 95% de los ganaderos en esta parte del mundo usan pastizales y heno (en algunos casos) exclusivamente, y el ganado queda expuesto a largos periodos de temperaturas altas y gran humedad. El ganado aquí tiene que tener un pelaje corto y delgado por lo menos ocho meses del año y tiene que poder mudar pelos con facilidad y rápidamente a principios de la primavera. Los pelajes lisos son altamente deseados. Y esto también es útil para la resistencia a los ectoparásitos. Piense en cualquier insecto y nosotros lo tenemos en grandes cantidades: moscas, mosquitos, garrapatas, gusanos barrenadores, etc.

Ya que el ganado queda en pastizales de gramíneas de mediana a baja calidad todo el año, el tamaño del ganado tiene que ser apropiado. Nos es imposible mantener vacas que pesan más de 520 a 550 kilos (1,100 a 1,200 libras) de peso corporal (grasa). El tamaño esquelético es lo que funciona en todos los ambientes para producir los novillos y novillonas pesadas que nuestra industria exige. Pero, más que nada, este tipo y tamaño de animal sobrevive y produce cuando llegan los momentos de las grandes sequías. La genética de tamaños grandes ha comprobado que no funcionan en nuestros ambientes. Los puntajes del tamaño esquelético deseable es entre 5 y 5.3.

Las distancias que el ganado debe caminar son de largas a muy largas. Toda vaca o toro Brangus en las praderas tiene que caminar largas distancias en busca de pasto y agua; de modo que la solidez de sus aplomos, patas y pezuñas es indispensable solo para la supervivencia. En nuestras operaciones de pastizales y climas difíciles (nuestro mundo ganadero), los animales deben poder sobrevivir por sí mismos. Por lo tanto, todo tema que trata con la adaptación es lo que buscamos primero al seleccionar la genética.

Los pesos al nacer son igualmente importantes con respecto a la adaptación. Ya que la IA ha crecido más del 100% en los últimos 10 años en muchos países sudamericanos, usada principalmente con novillonas, los bajos pesos al nacer, con un máximo de 18 a 30 kilos (61 a 66 libras), asegura que haya producción en pie, en el pastizal, para estas hembras de primer parto. No tenemos la oportunidad ni el tiempo ni la mano de obra de buscar vacas o novillonas con problemas de parto durante la temporada de pariciones en las praderas.

Después de haber analizado este punto tan importante, quisiera hablar de lo que viene en segundo lugar como característica de la raza Brangus. Una característica altamente deseable para los ganaderos de esta parte del mundo es la fertilidad. Esa característica impulsa la economía de una operación de cría de becerros. Si se compara la fertilidad del ganado Brangus con la fertilidad del Nelore o Brahman de un hato básico, existen enormes diferencias en ese respecto. El ganado Brangus puede producir tres becerros durante el mismo tiempo en que otras razas producen solo dos becerros. En una operación comercial normal, eso significa un aumento del 20% (continúa en la página 65)

Brangus cattle thrive on the Tanzania grass pasture of the Paraguay River. The swamp environment is sure to have high temperatures and humidity.

El ganado Brangus crece bien en un pastizal de pasto Tanzania cerca del Río Paraguay. Este ambiente pantanoso seguramente tiene temperaturas y humedades elevadas.

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FEATURE (continued from page 62) to us to select genetics with high fertility gene components that will have positive impacts on our herds.

GROWTH AND CARCASS QUALITY

The Brangus 3/8-5/8 cross gives cattlemen a great combination of additive genes for growth. These genes originated from our base breeds (Angus and Brahman) from heterosis. Growth genes continue to be selected for future generations. Original growth genes from heterosis will always be in Brangus. So, again, like traits analyzed before, the breed has enough growth to wean calves averaging 50 percent plus of body weight of an average mother cow.

As I mentioned before, the present and future of the South American beef industry is grass environments. And, as crops put more pressure on our system of getting our best land spots, cattle are being pushed toward lower quality environments. Consequently, cattle now have to thrive on less grass, less protein and less energy.

Brangus cows are efficient, but the future for us will come from genetics that can respond on grass. We will not be able to be successful with high growth genetics that require higher inputs and end up with a high mature weight cow or steer. Our ideal animal would be one that grows fast when the calf hits the ground and then stops as it climbs into maturity.

Slaughter plants are paying more for specific breeds, and the most advanced packing plants in South America, like some in Uruguay, are starting to use technology to pay for cattle through a gridbased system. As producers, we know the near future is to produce high quality carcasses on grass and/or feed to reach top markets worldwide. Since our local industries do not yet base its payment on carcass yields, there has not been much work or efforts in selecting for top cuts yields or marbling in South America. This issue is still in the inkpot. We know that American Brangus gene pools have evolved in this sense, and our future in South America, regarding improvement for these traits

The embryo transfer bull (above) from America was raised in Argentine and imported to Paraguay as a leading herd sire for high quality replacement females (right). His extremely slick hair coat allows him to thrive in the tropical environment.

El toro producto de transferencia de embriones (arriba) de EE.UU. fue criado en Argentina e importado al Paraguay como una semental de hato líder para hembras de reemplazo de alta calidad (derecha). Su pelaje extremadamente liso le permite desempeñarse bien en un ambiente tropical.

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in our gene pools, will be tight and careful selection of American bloodlines to introduce these characteristics to our herds without sacrificing evolutions we have made in adaptation, fertility and growth.

Brangus and its variations (Ultrablacks® and Ulrareds™) give South American producers a unique opportunity to add performance and quality to our production. Despite the fact that farming and increasing population will keep putting pressure on the system and forcing cow herds into the outback, Brangus have become a technology that, if carefully used and selected, will be able to improve incomes for all South Americans.

The genetics that will survive in the future for us will come from genetic pools that outperform in adaptation, fertility, the right kind of growth, and yield and carcass quality on year round grass management systems in tropical and subtropical regions.

PROBLEM FACING SOUTH AMERICAN HERDS

To summarize, I want to spend a few more phrases and thoughts on the topic of consistency. It is a problem that we, breeders and field technicians, face on a regular basis working with beef cattle on this side of the Equator. The phenotypic consistency (of each trait) expressed by genetic consistency is what matters.

While working and covering many ranches and herds inside South America, the common factor is to regularly see a heterogeneous mix of different breeds in one herd. It is known that our breed stands on two unrelated gene pools, and we have been trying to evolve selection through generations. The entire chain needs more phenotypic consistency, which will deliver a homogeneous, high quality product. It would not be a great discovery to say that it is better to have 10 good bulls, steers, calves or replacement females out 10 females, than one great one and nine average ones out of the same 10 females.

The fastest way for commercial producers to transform their herds into a Brangus herd is by breeding with Ultrablack® and Brangus bulls. For a producer, it is very convenient to add or improve traits included in his plan with bulls that deliver a consistent positive pack of genes into his herd.

I firmly believe the future of genetics in the Brangus breed used for crossing with commercial genetic mixed herds or used on commercial or registered Brangus herds will be driven by gene pools that concentrate positive gene combinations and deliver consistently in the same package of genes to herds for genetic improvement. BJ

ARTÍCULO (viene de la página 63) en la producción. Eso significa una enorme diferencia económica.

Nuestro instrumento principal para seleccionar genética que asegure la fertilidad, es la circunferencia escrotal de toros a los 18 meses de edad. La transición a los ambientes norteamericanos donde los animales crecen más rápidamente debido a mejores planes de nutrición y genética, la edad para analizar este dato es a los 12 meses de edad. Los programas Brangus que producen toros altamente fértiles y novillonas que conciben con éxito a los 14 y 15 meses de edad, en pastizal, con constancia comprobada, son los programas que más se adecuan para que nosotros seleccionemos genética con componentes de alta fertilidad que tendrán impactos positivos en nuestros hatos.

CRECIMIENTO Y CALIDAD DE CANAL

La cruza 3/8-5/8 del Brangus le da al ganadero una tremenda combinación de genes aditivos para el crecimiento. Estos genes originaron de la heterosis de las razas de base (Angus y Brahman).

A través de las generaciones, se continúan seleccionando los genes del crecimiento. Los genes originales de la heterosis siempre se encontrarán en el Brangus. De modo que, una vez más, como las características que ya he analizado anteriormente, la raza tiene suficiente crecimiento como para destetar becerros que promedian un 50% o más del peso corporal de la vaca madre normal.

Como ya dije, el presente y el futuro de la industria de la carne en Sudamérica es un ambiente de pastizal o pradera. Y, debido a que los productos agrícolas ejercen más presión sobre nuestro sistema cada día, en término de mejores tierras de cultivo, el ganado está pasando a ambientes de menor calidad. Por lo tanto, el ganado ahora se ve forzado a crecer bien con menos pastos, menos proteínas y menos energía. Las vacas Brangus son eficientes, pero el futuro para nosotros vendrá de la genética que mejor responde al pasto. Nosotros no podemos tener éxito con la genética de mucho crecimiento porque requiere mayores insumos y acabará con una vaca o novillo de gran estatura al peso adulto. Nuestro animal ideal será uno que crece rápidamente al nacer pero que deja de crecer tanto en camino a la adultez.

Las plantas de sacrificio están pagando más por razas específicas y las plantas más progresistas de Sudamérica, como algunas en Uruguay, están empezando a usar tecnología para pagar el ganado conforme a un sistema de escala. Como productores, sabemos que el futuro cercano es producir canales de alta calidad en pasto y/o con alimentación para llegar a los mejores mercados del mundo.

Ya que nuestras industrias locales todavía no basan sus pagos en los rendimientos de la canal, no se ha trabajado mucho ni se ha esforzado la seleccionar de acuerdo con mayores rendimientos o el marmoleado de las canales en Sudamérica. Este tema ha quedado en el tintero. Sabemos que el banco genético del Brangus estadounidense ha evolucionado en este sentido, y nuestro futuro en Sudamérica, con respecto al mejoramiento de estas características en nuestros bancos genéticos, será una selección cuidadosa y estrecha

de los linajes estadounidenses para introducir esas características a nuestros hatos sin sacrificar las evoluciones que hemos logrado en adaptación, fertilidad y crecimiento.

La raza Brangus y sus variaciones (Ultrablacks® y Ultrareds™) le dan a los productores sudamericanos una oportunidad singular de agregar desempeño y calidad a nuestra producción. A pesar del hecho que la agricultura y las crecientes poblaciones están presionando a nuestro sistema y forzando los hatos de vacas más al interior, Brangus ha pasado a ser una tecnología, que si se usa y selecciona cuidadosamente, podrá mejorar los ingresos para todos los sudamericanos.

La genética que sobrevivirá en el futuro para nosotros vendrá de los bancos genéticos que se sobrepasarán en términos de adaptación, fertilidad, el tipo de crecimiento apropiado y el rendimiento y la calidad de la canal con sistemas de manejo en pastizal todo el año en regiones tropicales y subtropicales.

PROBLEMAS QUE ENFRENTAN A LOS HATOS SUDAMERICANOS

En resumen, quiero agregar una palabras y pensamientos acerca del tópico de la constancia. Éste es un problema que nosotros criadores y técnicos de campo, enfrentamos periódicamente al trabajar con el ganado de carne al sur del ecuador terrestre. La constancia fenotípica (de cada característica), expresada por la constancia genética es lo que vale.

Al trabajar y abarcar muchas operaciones ganaderas y hatos en Sudamérica, el factor en común que regularmente vemos es una mezcla heterogénea de diferentes razas en un solo hato. Se sabe que nuestra “raza” se basa en dos bancos genéticos no emparentados, y hemos estado tratando de evolucionar una selección a través de las generaciones. Toda la cadena necesita más constancia fenotípica, que entregará un producto homogéneo y de alta calidad. Sería un gran descubrimiento decir que es mejor tener 10 toros, novillos, becerros o hembras de reemplazo buenos que son productos de 10 hembras, que uno sobresaliente y nueve medianos productos de esas mismas 10 hembras.

La manera más rápida para que los productores comerciales transformen sus hatos de vacas en un hato Brangus es mediante el apareamiento con toros Brangus y Ultrablack®. Para un productor, es muy conveniente agregar o mejorar características ya incluidas en su plan con toros que entregan un paquete de genes positivos y constantes a su hato.

Estoy totalmente convencido que el futuro de la genética de la raza Brangus usada para cruzas con los hatos comerciales de mezclas genéticas o usadas en hatos comerciales o registrados de Brangus, será impulsado por los bancos genéticos que concentran combinaciones positivas de genes y entregan constantemente el mismo paquete de genes a los hatos para su mejoramiento genético. BJ BRANGUS JOURNAL

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MEMBERSHIP Welcome New Members TCB RANCH, GARY BENEDICT KOUNTZE, TX

K & L BRANGUS, KEVIN & LAURIE PAWELEK LA VERNIA, TX

MASSEY RANCH, FRANK MASSEY MINERAL, TX

3 GIRLS BRANGUS WILLIS, TX

MCMENAMY CATTLE CO YOAKUM, TX

APSO CORPORATION, DALE HAYES GAINESVILLE, FL

H & H BRANGUS, EDDIE AND KEITH HENEGAR ALEXANDRIA, AL

MICHAEL BROADDUS STOCKDALE, TX

MIKE QUICK ARAB, AL

WINSTON 8 RANCH LUFKIN, TX

WYATT CATTLE CO, HAROLD WYATT SELMA, AL

KB FARMS, JON KENNEDY FAYETTEVILLE, GA

JORGE DAVILA COLLEGE STATION, TX

BILLY PATTON RUSTON, LA

RND CATTLE COLLEGE STATION, TX

PLACID LAND & CATTLE LLC, JAMES RAY MEYER BAY CITY, TX

LEE FARMS, TRAVIS W LEE SUMRALL, MS

MAYER FARMS, INC. WALLER, TX

WINNING LEGACY RANCH, KRIS HOGAN SOUTHLAKE, TX

KEVIN FULTON FRANKLIN, TX

Heart of Alabama Brangus Bull Sale - Correction

A

mistake was made in the January 2014 issue of the Brangus Journal Sale Report regarding the Heart of Alabama Brangus Bull Sale on page 40. It was reported that the second high selling lot of the day was GFB Mr Zane Lambert 122Z in lot 42. Sired by CNF Lambert 77W14, this herd sire prospect was consigned by Greuel Family Brangus of Montgomery, Ala. The buyer from Brooks, Ga., R. W. Pringle, captured the highest bid of $5,900.

The locations of seller and buyer were inadvertantly mixed up.

Greuel Family Brangus is from Brooks, Ga., while R. W. Pringle is from Montgomery, Ala. We apologize for this mistake.

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MEMBERSHIP Friends We Will Miss Katherine Ann Clayton 1934-2014

K

atherine Ann (Pruitt) Clayton, age 79 and a long-time resident of Konawa, Okla., passed away on Tuesday, January 28, 2014, at Select Specialty

Hospital in Oklahoma City.

Funeral services were Friday, January 31, 2014, at the First Baptist Church of Konawa. Burial followed at Mount Olivet

Cemetery in Fort Worth, Texas. Rev. Jim McMillan officiated, and pallbearers were Darrell Mackey, Chris Sharp, Robert Roulston, Mickey Clayton, Otis Gilbert, and Marvin Patterson.

Katherine was born on July 5, 1934, in Oklahoma City to Robert Pruitt and Gladys (Hargis) Pruitt. She graduated from East Central University of Ada, Okla., with a Master of Science in Education. Katherine was a retired teacher from the Konawa school system, and she was also the Director of Heritage House Nutrition Center in Seminole, Okla. She married Floyd Clayton on May 29, 1975, in Konawa. Katherine was a member of the First Baptist Church of Konawa since 1964.

She is survived by her husband, Floyd Clayton; her mother, Gladys Pruitt of Konawa; one son, Jack Gorczyca and wife, Patty of Harrah, Okla.; and one grandchild, Thad Gorczyca of Harrah, Okla. She was preceded in death by her father, Robert Pruitt. BJ

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BRANGUS JOURNAL

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MEMBERSHIP Southwest Brangus Breeders Host Annual Meeting and Sale

T

he Southwest Brangus Breeders Association (SWBBA) held its annual membership meeting Friday, January 24, 2014, at the Holiday Inn Express in Tucson, Ariz. The meeting room was filled beyond capacity with eager SWBBA members, sponsors and guest speakers. Dr. Bart Carter introduced the grading committee, speakers and sponsors for the evening’s event prior to moving into business items. Minutes from the previous meeting and financials were reviewed and approved by those in attendance.

Bill Morrison gave a report on the SWBBA heifer program that allows young people from the southwestern states to participate. Heifers and feed were donated by Westall Ranches, Parker Brangus, and Lack-Morrison Brangus for this year’s participants. Students halter break, feed, groom and show the heifers at the Arizona National Livestock Show (ANLS) in Phoenix. Each student submits a record book and story to enter the competition for scholarships. Scholarship awards are based on work with the heifer, school activities, records and financial need. Caylin Tibbetts and Elizabeth McCormick were each awarded $500 scholarships at the meeting. Tibbetts, a junior honor student at San Simon High School, is in her second year of showing Brangus. McCormick, also an honor student, attends Yucca Middle School in Clovis, N.M., and was showing her first Brangus heifer. Tibbetts and McCormick, along with nine other junior exhibitors, showed their heifers at the ANLS in December.

Morrison and the entire membership appreciate the breeders who donated cattle, feed and money to the program as well as the youth and adult leaders who participate in the program. Anyone interested in donating to the program can contact Carter or Morrison.

The 2013 and 2014 sale reports were discussed at length, and Carter announced the winners of the 2014 cattle grading and sale order. Parker Ranch, LLC from San Simon, Ariz., had the Champion and Reserve Champion Females. Carter Brangus of Thatcher, Ariz., consigned the Champion Bull and LackMorrison Brangus from Hatch and Clovis, N.M., consigned the Reserve Champion Bull.

Member sign-in and dues renewals were recommended to those present. It was determined that the current membership fee of $50 per year remain in place.

Patrick Bray, Executive Vice President of the Arizona Cattle Growers Association, discussed legislation ongoing at the national and state levels. He specifically discussed the current state of the U.S. Farm Bill, Grazing Improvement Act and the National Cattlemen’s Beef Association (NCBA) Convention.

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New Mexico State University student Bryce Carter introduced his animal science professor Neal Burcham to make an educational presentation. Burcham did an outstanding job of defining the higher importance of reproduction in relation to growth and carcass attributes in a cowherd. He further detailed the importance of nutrition, gestation length and the type of breeding system on the overall economic status of the ranching operation. Lastly, Burcham stressed the importance of culling open females, dystocia problems, personality issues, structural defects, poor udder quality and excessive navels.

Next, Dr. Tommy Perkins, Executive Vice President of the International Brangus Breeders Association (IBBA) greeted the crowd. He discussed the responsibilities of the association, its role in technological advancements to the breed, the value of a registration paper and types of members in a breed association.

Perkins also discussed all of the benefits of being a member of IBBA, which included approximately thirty measurable benefits.

A summer field day was discussed by the members but no specific details emerged for future events. Carter then asked for a volunteer to fill the open Vice President position due to the resignation of Jon Ford. IBBA Director Larry Parker was approved by the membership to fill the position for the upcoming year. The 2014-2015 SWBBA officers will be as follows: President, Dr. Bart Carter; Vice President, Larry Parker; Secretary, Jeanette Pearce; and Treasurer, Dr. Bart Carter. Directors will include R.L. Robbs, Gilbert Manuelito, Randy Armenta, Bill Morrison, Larry Parker and Dr. Bart Carter.

The Sixth Annual Best in the West Brangus Bull and Female Sale was hosted Saturday, January 25, 2014, at the Marana Stockyards in Marana, Ariz. Consignors from Arizona, California and New Mexico provided 69 high quality registered bulls and 24 females representing both Brangus and Ultrablack® genetics.

Additionally, 120 head of commercial females were consigned

by Arizona and California breeders. Morrison, SWBBA director, shared very moving and emotional words as he presented Alex Dees with the SWBBA Lifetime Achievement Award prior to the first animal being auctioned. The SWBBA Best in the West sale followed to a standing room only crowd. BJ Alex Dees, center, accepting the SWBBA Lifetime Achievement Award from Larry Parker and Bill Morrison.

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Premier Brangus An alliance of Red Brangus breeders dedicated to the common goal of providing a superior genetic product. Our goals are accomplished through well thought out breeding decisions and production standards that are successful in the pasture, not just the show ring. We are committed to producing cattle that will meet the needs of the commercial breeder, as well as the consumer.

Miss MR 821/A Grand Champion Heifer National Brangus Show of Merit 2013 Louisiana State Fair

TJR Evening Jewel 23/A Grand Champion Heifer Western National Brangus Show 2013 Oklahoma State Fair

Meeting the CHALLENGE in today’s beef industry with sound genetics and solid bloodlines.

Call or visit us at the ranch for your embryo, semen, replacement heifer and herd sire prospect needs.

Darryl & Karen McDonald McDONALD RANCHES Bryan, Texas 214-923-1120 www.mcdonaldranches.com 72 | MARCH 2014

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Jim & Kay Gibson | Chip & Mandy Gibson TRIPLE J-R CATTLE COMPANY Schulenburg, Texas 713-906-8141 | 281-831-4476 www.triplejrcattleco.com

Stephen Clark, Herdsman 337-254-5735

Since 1993

BUILDING PrACTICAL, PrEDICTABLE QUALITY. ■ Breeding a genetic package that is efficient, cost-effective and environmentally

adapted. And, Mother Nature approved: Foraged-based, fertile and functional.

■ Stacking pedigrees through an extensive A.I. program focusing on breeding functional cattle rather than breeding by numbers.

■ Expansive herd health program including annual whole-herd Johnes testing paving our way to a certified Johnes-free herd.

■ Providing opportunities for customers to add value to calves with pull through programs.

Customer Programs – 2013 Town Creek Farm Customer-Owned Commercial Heifer Sale averaged $2127 on 262 head helping our customers generate more dollars.

Town Creek Farm Bull Sale and Commercial Brangus Bred Heifer Sale 150 Town Creek Farm Bulls • 300 Commercial Brangus Bred Heifers

October 18, 2014 • 12 noon • At the farm near West Point, Mississippi Total Commitment

Since 1993

Town Creek Farm

Milton Sundbeck, Owner Office 662.494.5944 • 32476 Hwy. 50 East, West Point, Mississippi 39773 Tommy Sanders, Farm and Herd Manager, 662.436.6175 • Tommy@TownCreekFarm.com Ron Flake, Coordinator, Breeding and Bull Development, 662.509.2233 • Ron@TownCreekFarm.com Joy Reznicek, Marketing, 205.399.0221 • Joy@TownCreekFarm.com www.TownCreekFarm.com

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SHOW RESULTS Champions Named at 2014 Arizona National Open and Junior Brangus Shows

by Tyler DEAN IBBA DIRECTOR OF SHOWS & YOUTH PROGRAMS

B

rangus exhibitors from Arizona, New Mexico and California brought their Brangus cattle to Phoenix, Ariz., for the 2014 Arizona National Open Brangus Show on Monday, December 30, 2013. Russ Williamson of Tyler, Texas, judged the event.

Grand Champion Female honor went to Lack-Morrison Brangus of Hatch, N.M. LM MS Sleep Easy 532/646, a March 12, 2012, daughter of CCR Sleep Easy 027S, first captured the title of Junior Champion Heifer. Coming from the Senior Heifer Division, WC Miss Natasha 556Z3 took the Reserve Grand Champion Female title home for Wyman Creek Cattle Company of Palermo, Calif.

The July 12, 2012, female is a daughter of Brinks Ditka 240S21.

After first winning the Champion Junior Bull Calf title, WC Gideon 556A4 was named the Grand Champion Bull. Exhibited

Grand Champion & Champion Junior Heifer

by Wyman Creek Cattle Company of Palermo, Calif., Gideon is a January 8, 2013, son of ACC Freestyle 649P2. Following closely behind, WC Lucchesi 608A, a May 15, 2013, son of Brinks Ditka 240S2, was named Reserve Grand Champion Bull after first being named Reserve Junior Bull Calf. Lucchesi was also exhibited by Wyman Creek Cattle Company of Palermo, Calif.

Junior Brangus exhibitors had the opportunity to show their cattle on Saturday, December 28, 2013, before judge Aaron Preator of Borger, Texas. Grand Champion Female went to LM Miss Hawk 802/793 exhibited by Elizabeth McCormick of Clovis, N.M. 802/793 is a March 8, 2013, daughter of Blackhawk of Brinks 607M12. Juan Ortiz of San Simon, Ariz., claimed Reserve Champion honors with LM Miss Jesse 641 1040/743, a March 16, 2013, daughter of LM Mr Jesse 429 646/641. BJ

LM MS SLEEP EASY 532/646 LACK-MORRISON BRANGUS, HATCH, NM

Grand Champion & Champion Junior Bull

WC GIDEON 556A4 WYMAN CREEK CATTLE COMPANY, PALERMO, CA

Junior Show Grand Champion Female

Reserve Grand Champion & Champion Senior Heifer

Reserve Grand Champion & Champion Junior Bull Calf

Junior Show Reserve Grand Champion Female

WC MISS NATASHA 556Z3 WYMAN CREEK CATTLE COMPANY, PALERMO, CA

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WC LUCCHESI 608A WYMAN CREEK CATTLE COMPANY, PALERMO, CA

LM MISS HAWK 802/793 ELIZABETH MCCORMICK, CLOVIS, NM

LM MISS JESSE 641 1040/743 JUAN ORTIZ, SAN SIMON, AZ

SHOW RESULTS Southwestern Exposition and Livestock Show Junior Brangus Results

by Tyler DEAN IBBA DIRECTOR OF SHOWS & YOUTH PROGRAMS

O

n Saturday, January 25, 2014, Junior Brangus Exhibitors from across the state of Texas joined for the Southwestern Exposition and Livestock Show in Fort Worth. Rising to the top to claim Grand Champion Heifer honors after winning the Junior Heifer Division was CMR Ms Lanie 488Z exhibited by Tanner Miller of Gilmer, Texas. Out of the same division, the Reserve Grand

Champion Heifer, TRIO’S MLS Zamy 175Z2, was exhibited by Audrey Acord of Madisonville, Texas.

Showmanship honors went to Will Hussey of Bryan, Texas.

Reverse Champion Showman was Garrett Chaney of Windom, Texas, while Colton Coufal of Cameron, Texas took home third place. BJ

Grand Champion & Champion Junior Heifer

Reserve Grand Champion & Reserve Junior Heifer TRIO’S MISS ZAMY 175Z2 AUDREY ACORD, MADISONVILLE, TX

JG MISS 747 MVP 55a GARRETT CHANEY, WINDOM, TX

Reserve Heifer Calf Champion

Champion Senior Heifer

Reserve Champion Senior Heifer

CMR MS LANIE 488Z TANNER MILLER, GILMER, TX

A2K MS RAZZI 40A KOURTNEY GARDNER, CHINA SPRINGS, TX

COUFALS ASHTON 792Z COLTON COUFAL, CAMERON, TX

Champion Heifer Calf

DDD MS LADEE 804Y52 DJ DUTY, EDDY, TX

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SHOW RESULTS Champions Named at the 2014 South Florida Fair

by Tyler DEAN IBBA DIRECTOR OF SHOWS & YOUTH PROGRAMS

B

rangus exhibitors from across Florida brought 72 head of Brangus cattle to West Palm Beach, Fla., for the 2014 South Florida Fair’s Open Brangus Show on Monday, January 20, 2014, where Jordan Ritchburg judged the event. Throughout the day, Ritchburg evaluated 56 Brangus and Red Brangus females and 16 Brangus and Red Brangus bulls.

Grand Champion Female honor went to Allyson Polston of Lakeland, Fla. SK Ms Lambert 37Z, a November 2012, daughter of CCC Lambert 75W5, first captured the title of Champion Senior Heifer Calf. Coming from the Senior heifer division, LB Southern Grace 78Y6 took the Reserve Grand Champion Female title home for Lettelier Brangus of Citra, Fla. The December 2011 female is a daughter of CB Hombre 541T3.

After first winning the Champion Senior Bull Calf title, LJB Mr. Blackhawk’s Tuff was named the Grand Champion Bull. Exhibited by Justin Barthle of Haines City, Fla., Tuff is a September 2012 son of Blackhawk of Brinks 607M12. LB Mr. Johnny Ringo 78Y5, a December 2011 son of CB Hombre 541T3,

was named Reserve Grand Champion Bull after first winning Champion Senior Bull. Johnny is owned and exhibited by Lettelier Brangus of Citra, Fla. In the group classes, Justin Barthle of Haines City, Fla., took home the Champion Produce of Dam honor. Junior Get of Sire and Senior Get of Sire honors went to Lettelier Brangus of Citra, Fla. Lettelier Brangus also won the last group class exhibiting four head to claim Champion Breeders Herd honors.

In the Junior Brangus Show, Judge Kaitlyn Meyer evaluated 33 Brangus and Red Brangus Females and eight Brangus and Red Brangus bulls. Grand Champion Female honor again went to Allyson Polston of Lakeland, Fla., with SK Ms Lambert 37Z. Justin Barthle of Haines City, Fla., exhibited the Reserve Champion Female, LJB Ms Lilly 636Y7, an October 2011 daughter of Suhn’s Distinction 331T48. Barthle also claimed the Grand Champion Bull honor with LJB Mr. Blackhawk’s Tuff as well as the Reserve Grand Champion Bull with LJB Mr. LTD’s Cinch 617Z2. Cinch is a November 2012 son of LTD of Brinks 415T28. BJ

It's easy to get the latest news from IBBA! Just send us your email address in a text: Text

GOBRANGUS

to 22828 to get started.

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IBBA AUDITED FINANCIALS

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IBBA AUDITED FINANCIALS

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IBBA AUDITED FINANCIALS

The Audited Financials printed in this issue do not include the notes and explanations. Contact the IBBA office at (210) 696-8231 if you would like a complete copy of IBBA’s Audited Financials

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IBBA AUDITED FINANCIALS

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BRANGUS PLUS

B

RANGUS PLUS is back in the Brangus Journal. Each month we will have some fun facts, recipes, photo contests, trivia, and/or games. We would love to hear any ideas from our readers about future content for this page. If you have ideas or suggestions, send them to Tyler at tyler@int-brangus.org.

GLOBAL IBBA MEMBERSHIP Where can you find active senior IBBA Members?

Across

MAY PHOTO CONTEST The theme for the May Photo Contest is:

“BRANGUS BABIES”

Send us your best “BRANGUS BABY” photo(s)! All submissions must include Brangus cattle, must include a caption of the photo subject(s), must include the photographers name, be a 4x6, 300 dpi jpeg, and must be submitted via electronic format to Tyler at tyler@intbrangus.org. Winning photo will be featured in the May issue of the Brangus Journal. All submissions become the property of IBBA and may be used in IBBA publications, online media, or marketing materials.

DEADLINE FOR SUBMISSIONS: April 15, 2014

3. Host country for the 2014 World Brangus Congress.

7. Northern most country with IBBA members.

8. Country with the largest IBBA membership.

9. Breeders from 16 states and Canada met in this state in 1949 to organize the American Brangus Breeders Association.

Down

1. Northern most state with IBBA members.

2. Only country outside of the Americas with IBBA members.

4. Capital of this country is Bogota.

5. State with the largest number of IBBA members.

6. This country is the eighth largest exporter of beef.

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STATE DIRECTORY ALABAMA

ARIZONA

Fred & Sharron McCreary

ARKANSAS

13465 Brooklyn Road Evergreen, AL 36401

•

FLORIDA

•

Phone: 251.578.4750 Cell: 251.230.0276 Fax: 251.578.5831 Email us at: mccrearyfarms@hotmail.com Visit our website: www.mccrearyfarms.com

THE LARGEST REGISTERED BRANGUS BREEDER IN AMERICA

www.wynneranch.com Matthew Lyle Wynne Cell: (772) 201-7500 Ft. Pierce, Florida matthew@wynneranch.net

13465 Brooklyn Rd. Evergreen, AL 36401

Sean Parker, President

ARIZONA

BRANGUS John and Sherry Milam 753 Hinson Road El Dorado, AR 71730 Grady Green, Registered Cowherd Manager 870-314-3673, grady@dragginmranch.com Danny Roberson, Commercial Cowherd Manager 870-310-8134 www.dragginmranch.com

CALIFORNIA BRANGUS - Bred for the WEST! Daniel & Pamela Doiron PO Box 367 New Cuyama, CA 93254 (805)245-0434 doiron@spanishranch.net www.spanishranch.net RegisteRed and CommeRCial BRangus and ultRaBlaCks

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GEORGIA

STATE DIRECTORY GEORGIA

Joe & Catherine Kassler, Owners 4810 Smokey Road Newnan, GA 30263 770-251-6522 Home 770-502-1510 Fax www.theoaksfarm.com www.theoaksfarm.com Vince Roberts, CellCell Cobus Coetzee,Farm FarmManager Manager678-378-4697 - 678-378-0598 Scott Barkley,Asst.

Herdsman 678-378-0598 Cell Dex King-Williams, Farm Manager - 678-378-4697 Cell

MISSOURI

TEXAS

NORTH CAROLINA

DILLARD

MISSISSIPPI

LAND & CATTLE

Joe & Elise Dillard 4206 Leaflock Lane · Katy, TX 77450 Ranch: 2013 N. FM 609 · Muldoon, TX 78949 (713) 201-3305 - Mobile · (281) 395-3343 - Home Gary D. Prause · Consultant · (979) 830-7819

OKLAHOMA To place your ad in the STATE DIRECTORY, contact: Melanie at 979.828.5300 or 979.255.3343.

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STATE DIRECTORY Santa Rosa Ranch ••••••••••••••••••

Kent Smith, General Manager (979) 540-8338 | kent@srrtexas.com Scott Broadus, Manager (817) 597-7834 | scott@srrtexas.com Gerald Sullivan, Owner Kelley Sullivan, Owner Navasota and Crockett, Texas

TEXAS

www.srrtexas.com

(210) 218-4804

To place your ad in the STATE DIRECTORY, contact: Melanie at 979.828.5300 or 979.255.3343.

SERVICES Lakin Oakley Auctioneer 7081 Highway 82 West DeKalb, Texas 75559 903/667-3251 Home 903/277-9610 Mobile

!""#$%"&'(

!"#$%&'()**+%',%-./0%&'!'1%2'!"#$%&

!"#"$%&&"'(#)( !"#$%&'()*&+"$,-(,",%(&.,#-)/%-$0, '()*&'("1-2&3%2(*/1$,4 +"-$,4&5&36,%2)0,$7"-$0, 8"#-/)(&5&9"%$1$-6&:(#$4,

To place your ad in the SERVICES DIRECTORY, contact: Melanie at 979.828.5300 or 979.255.3343.

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CALENDAROFEVENTS July - 2014

March - 2014 4-7

IBBA Convention

Houston, TX

10

6

Global Roundup

Houston, TX

20-25 National Junior Brangus Show

Bryan, TX

6

Ideal Video Production’s Customer Appreciation Sale

Houston, TX

23

NJBS Bred & Owned Show

Bryan, TX

7

International Brangus Bull Show

Houston, TX

24

NJBS Owned Show

Bryan, TX

8

International Brangus Female Show

Houston, TX

24

IJBBA “Source of Champions” Sale

Bryan, TX

8

Genetic Edge Sale

Houston, TX

25

NJBS Showmanship Contests

Bryan, TX

8

Indian Nations Spring Sale

Ada, OK

25

IJBBA Annual Meeting and Awards Banquet

Bryan, TX

14

Houston Junior Brangus Show

Houston, TX

26

Brangus Futurity

Bryan, TX

15

The Stockman’s Kind Sale at Mound Creek Ranch

Leona, TX

15

Quail Creek Cut Above Sale

Cullman, AL

16

Houston Junior Red Brangus Show

Houston, TX

16

Oklahoma Youth Expo Junior Brangus Show

Oklahoma City, OK

22

WTBBA Springtime Sale

Abilene, TX

October - 2014

22

Salacoa Valley Customer Appreciation Sale

Fairmount, GA

10

Space Deadline for November Brangus Journal

25

GeneTrust at Suhn Cattle Company

Eureka, KS

11

CX Advantage Sale

27

Oklahoma Beef Inc. Sale

Stillwater, OK

28

TBBA Miss America Sale

Saledo, TX

28-29 TBBA Annual Convention

Saledo, TX

April - 2014 10

Space Deadline for May Brangus Journal

11

Doguet’s Diamond D Ranch Elite Heifer Sale

Poteet, TX

12

Texas Best Brangus Sale

Poteet, TX

25-26 IRBBA Annual Meeting

College Station, TX

26

Divas In Red Sale and Futurity

College Station, TX

26

GeneTrust at Cavender’s Neches River Ranch

Jacksonville, TX

May - 2014 3

JLS Winning Tradition Sale

15

NJBS Entries Due

17

Miller Brangus Customer Appreciation Sale

25

NJBS Ownership Deadline

31

The Event Red Brangus Sale and Futurity

Devine, TX

Waynesboro, TN

Space Deadline for August Brangus Journal

August - 2014 11

Space Deadline for Fall Frontline Beef Producer

September - 2014 10

Space Deadline for October Brangus Journal

13

Thomas and Sons Cadillac of Brangus Sale

Madison, MO

Weimar, TX

11

Salacoa Valley Buy the Numbers Sale

Fairmount, GA

18

Doguet’s Diamond D Ranch Sale

Poteet, TX

18

Town Creek Farms Sale

West Point, MS

25

Miller Brangus Sale

Waynesboro, TN

25

Indian Nations Fall Sale

McAlester, OK

31

GeneTrust at Chimney Rock Cattle Company Female Sale

Concord, AR

November - 2014 1

GeneTrust at Chimney Rock Cattle Company Bull Sale

Concord, AR

8

The Cattleman’s Kind Bull Sale at Blackwater Cattle Company

Lake Park, GA

10-14 World Brangus Congress

Yucatan, Mexico

14

World Series of Brangus Female Sale

Palo Pinto, TX

15

The Branch Ranch Sale

Mansfield, LA

15

World Series of Brangus Bull Sale

Palo Pinto, TX

December - 2014 6

GeneTrust at Cavender’s Neches River Jacksonville, TX Ranch Bull and Commercial Female Sale

Brenham, TX

June - 2014 1

NJBS Late Entries Due

1

Brangus Futurity Entries Due

18-21 TJBBA State Show

Bryan, TX

For the most current listing of Upcoming Events visit gobrangus.com/calendar 86 | MARCH 2014

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MARCH 2014 | 87

ADVERTISERSINDEX 101 Ranch

32

El Rancho Espanol de Cuyama

82

Ritchey Livestock ID

38

Allied Genetic Resources

58

Elgin Breeding Service

84

Robbs Brangus

82

American Marketing Services

54

Farris Ranching Company

84

Robert Yates Ranch LLC

Blackwater Cattle Co.

82

Garry Clem Brangus

84

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31, 33

Burke Brangus Farm

82

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Santa Rosa Ranch

35, 84

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82

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82

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Cattle Brokers

9, 16

24, 84 4, 5, 49

83

Schoenig Land and Cattle

67

83

Skyhawk Brangus

25

Hardee Farms

82

Southeast Brangus Breeders

82

84

TBBA Miss America Sale

43

CattleMax

15

Hughes Cattle Service

Cavender Ranches

83

Ideal Video Productions

Centralized Ultrasound Processing

84

Indian Hills Ranch

Char-No Farm

83

JLS International

17, 84

The Event Sale and Futurity

32, 36

The Oaks

20, 21 37

Texas Best Sale The Branch Ranch

54 IBC 66

Circle X Land & Cattle Co.

IFC, 83

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Clover Ranch

42, 48

Lakin Oakley

84

Town Creek Farms

12, 13, 24, 83

Cox Excalibur

83

Lingg Brangus

84

Trio Cattle and Genetics

Cross F Cattle

24

MBJ Ranch

85

Triple JR Cattle Company

Diamond K Show Cattle

14

McCreary Farms

82

Truitt Brangus Farms

29

Dillard Land & Cattle Ltd.

83

McDonald Ranches

72

Valley View Ranch

83

Divas in Red Sale and Futurity

66

MO Brangus

82

Vineyard Cattle Co., Inc.

84

Doak Lambert

84

Mound Creek Ranches

9, 16

Vorel Farms

12

73 85 41, 72

Multimin

43

Wes Dotson

Don Thomas & Sons

83

Neogen Agrigenomics

69

Westall Ranches, LLC

Double Creek Brangus Ranch

83

OB Ranch

85

World Brangus Congress

59

Double W Ranch

83

Pennridge Ranch

16

Wynne Ranch

82

Draggin’ M Ranch

82

Perry Ranch

83

Zoetis

42

E 3 Ranch

84

Quail Creek Brangus

Zottarelli Ranch

84

E Darby Farms

82

Red Bird Meadows Ranch

Doguet’s Diamond D Ranch

88 | MARCH 2014

54, 83, BC

BRANGUS JOURNAL

55, 82 84

84 1, 28, 71, 87

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90 | MARCH 2014

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