ASSOCIATION BRIEF
ASSOCIATION BRIEF
IBBA WELCOMES NEW STAFFERS
This summer, the IBBA welcomed two new staffers to the team. We are pleased to welcome Julie Broadus as a customer service representative on staff. Broadus, originally from San Antonio, now resides in Floresville with her husband, Scott, they have one daughter, Lauren. Broadus’ husband began in the Brangus business in 1985 with the Leaning H Ranch. They have always had and continue to raise Brangus with a core group of donor females. “I believe the Brangus female remains to be the queen of the pasture and I am very excited to work directly with some of the breeds best cattlemen and to help promote the breed in the future,” she explains. In addition, Brian Sadovsky has joined the IBBA team as controller. Sadovsky was born and raised in San Antonio, Texas, and went to college at Rice University in Houston. After graduation, he spent a few years in West Texas (Big Spring and Midland area) working in radio and television. He went back to school (UT-San Antonio) to get a master’s degree in accounting. Sadovsky has been an accountant since 2007, working as an external auditor before being hired by the YMCA of Greater San Antonio, where he spent approximately 10 years as an internal auditor and accounting manager. For the last two years, he has worked as the controller for Nardis Public Safety & Nardis Gun Club. Outside of work, he enjoys singing barbershop music and is an avid fan of the San Antonio Spurs and Chicago Cubs. He has two daughters (ages 13 and 23) and one grandson (10 months). Sadovsky is very excited for this new opportunity with IBBA in order to help the organization run more effectively and provide more informative reports in order to assist with strategic planning and financial management. Welcome both Julie and Brian!
PROMOTION COMMITTEE UPDATE
The International Brangus Breeders Association (IBBA) Promotion Committee is charged with overall marketing and promotion direction of the Brangus association in order to increase market share of Brangus cattle. Joe Fuller serves as chairman with members Shiloh Hall, Wade Fisher, Lisa Neal, Bill Davis, Chris Sankey, Sarah Greene, Andrew Scamardo, and Kurt Trammell along with staff input from Dr. Darrell Wilkes, Lori Edwards, and Emily Lochner. The committee is active with energetic monthly virtual meetings. The key project that the IBBA Long Range Committee has charged the promotion committee with working on is the “Target 75 Project.” The goal is to target 75 influential commercial and registered cattlemen, feedyard operators, marketers, university, and industry leaders to give their view of Brangus and how the IBBA should direct marketing efforts in the future. The first key step in the process is a 8
August 2020
breeder led market research project where the results will be shared with professional advertising agencies to formulate a message that creates more demand for Brangus. This does not happen overnight, and there may not be as much print media for Brangus in the meantime. We will have to craft the right message and then produce it, and amplify it through print, social media, trade shows, and video media in order to promote Brangus cost effectively with a limited budget. In addition, the promotion committee is charged with looking at Frontline Beef Producer and making it a more cost-effective tool in the promotion of Brangus bulls. The committee voted to use the Brangus “bull buyer” list as key distribution point, add larger format card ads for the next issue, and study the best type of look and paper for the Frontline magazine.
IBBA BOARD OF DIRECTORS MEETING HIGHLIGHTS
The IBBA board of directors met via conference call April 15, 2020. Dr. Wilkes, IBBA executive vice president, noted that the receivables and payables for DNA are caught up as of March. Mike Weathers, secretary/treasurer, opined that the March 2020 financials are the cleanest that he has seen during his time on the board, noting there are a few things still to be cleaned up. Concern was expressed about DNA charges, as IBBA is fronting the cost of the test and members are paying after the test is ran. If members refuse to pay, IBBA has overhead charges with test management and also the outlay of cash to pay the lab for the test. A consensus emerged that, at minimum, members should be invoiced within seven days of placing a DNA test order, and that the results would not be provided or posted to Regstr until the invoice was paid. Discussion was held on the rescheduling of the Brangus Summit, originally planned for Orlando, Florida in early June. The board tabled any decision on rescheduling pending some more certainty in the general economy, and achievement of significant milestones in Regstr when morale among members is improved.
SOUTHEAST REGIONAL JUNIOR BRANGUS SHOW
The Southeast Brangus Breeders Association (SBBA) Junior Brangus Show will be held September 18-19, 2020 at the Suwannee County Fairground Complex in Live Oak, Florida. The ownership deadline for junior heifers is July 20, and the entry deadline is August 5. For more information contact Tom or Vicki Hayford at hayfords@wfeca.net.
ONLINE DNA ORDERING NOW AVAILABLE
Similar to how DNA orders in the previous registry portal were processed, online DNA ordering is now available in the Regstr system. Members can submit DNA orders online through Regstr rather than manually going through Macee
