Brangus JOURNAL
8870 US Highway 87E, San Antonio, TX 78263 • P.O. Box 809, Adkins, TX 78101 (210) 696-8231 • Fax (210) 696-8718 • info@gobrangus.com • gobrangus.com
IBBA
BOARD OF DIRECTORS
President Shiloh Hall, Oklahoma
1st Vice President Grady Green, Arkansas 2nd Vice President Josh Walker, Ph.D, Arkansas Secretary/Treasurer Jeremy Jackson, Arkansas
CONTACTS
EAST REGION
:: Trey Cuevas :: treycuevas3@yahoo.com Purvis, Mississippi
:: Grady Green :: grady@dragginmranch.com El Dorado, Arkansas
IBBA BOARD OF DIRECTORS
IBBA STAFF
:: Executive Vice President :: Rick Cozzitorto :: rcozzitorto@gobrangus.com
:: Consultant :: Darrell Wilkes, Ph.D. :: dwilkes@gobrangus.com
:: Director of Field Services & Strategic Projects :: Kyle Caldwell :: kcaldwell@gobrangus.com
:: Director of Shows & Youth Activities :: Lori Edwards-Dunkerley :: ledwards@gobrangus.com
:: Director of Media & Marketing | Editor :: Jessie England :: jengland@gobrangus.com
:: Director of Genomics & Research :: Macee Wagner :: mprause@gobrangus.com
:: Director of Registry Services :: Callie DeLarm :: cdelarm@gobrangus.com
:: Member Services :: Mandie Sadovsky :: msadovsky@gobrangus.com
:: Controller :: Brian Sadovsky :: bsadovsky@gobrangus.com
:: Software Developer :: Raul Ramos ::
8870 U.S. Highway 87E, San Antonio, Texas 78263 • P.O. Box 809, Adkins, Texas 78101 210-696-8231 • Fax 210-696-8718 • info@gobrangus.com • gobrangus.com
BRANGUS PUBLICATIONS, INC. STAFF
INTERNATIONAL BRANGUS
IBBA STAFF
President Jeremy Jackson, Gentry, Arkansas
:: Jeremy Jackson :: jjackson101@gmail.com Gentry, Arkansas
1st Vice President Rob Singleton, Florida
2nd Vice President Shiloh Hall, Oklahoma
Secretary/Treasurer Allen Goode, Texas
INT BRANGUS AUXILIARY BOARD
:: President ::
Tina Gardner, China Spring, Texas
:: 1st Vice President ::
Tami Jones, Stillwater, Oklahoma
:: 2nd Vice President :: Marlene Schwerin, Gentry, Arkansas
:: Secretary :: Sami Roop, Grapevine, Texas
:: Treasurer ::
Connie Smart Runge, Texas
:: Historian ::
Jodi Jackson, Waco, Texas
:: Social Media Coordinator :: Jennifer Walker, Ben Lomond, Arkansas
INT BRANGUS FOUNDATION BOARD
:: President :: Brandon Belt, Gatesville, Texas
:: Secretary/Treasurer :: Rick Cozzitorto
Allen Goode, Mabank, Texas
Chris Heptinstall, Dothan, Alabama
Executive Vice President
:: Editor in Chief ::
AUXILIARY BOARD
Darrell Wilkes, Ph.D., dwilkes@gobrangus.com
:: Rob Singleton :: rsingletoncattle@yahoo.com Seville, Florida
East Region
Trey Cuevas, Purvis, Mississippi treycuevas3@yahoo.com
TEXAS REGION
Grady Green, El Dorado, Arkansas grady@dragginmranch.com
Controller
Director of Registry
Jessie England :: jengland@gobrangus.com
Brian Sadovsky, bsadovsky@gobrangus.com
President Brenda Brull, Atchison, Kansas
1st Vice President Tina Gardner, China Spring, Texas
:: Advertising Sales :: Kyle Caldwell :: kcaldwell@gobrangus.com
2nd Vice President Ginger Pritchard, McLoud, Oklahoma
Tracy Holbert, College Station, Texas
Traci Middleton, Puryear, Tennessee
Cindy Blazek, Leona, Texas
Jessie England, jengland@gobrangus.com
Registry and Records Assistant Callie DeLarm, cdelarm@gobrangus.com
:: Mary Douglass :: twoheartsbrangus@yahoo.com Seguin, Texas
Jeremy Jackson, Gentry, Arkansas jjackson101@gmail.com
:: Joe Fuller :: jw.fuller@yahoo.com Willow City, Texas
Rob Singleton, Seville, Florida singletons2002@yahoo.com
:: Mike Weathers :: mikeweathers@msn.com Columbus, Texas
Texas Region
Mary Douglass, Seguin, Texas twoheartsbrangus@yahoo.com
Allen Goode, Mabank, Texas allen@triocattle.com
WEST REGION
Andrew Scamardo, Bryan, Texas scamardobrangus@gmail.com
:: Shiloh Hall :: shiloh518@yahoo.com Okmulgee, Oklahoma
Gary Adamek, Schulenburg, Texas gary@fayettecountryhomes.com
Director of Genomics and Research
Macee Prause, mprause@gobrangus.com
Director of Shows & Youth Activities
Member Services
Secretary Mary Beth Farris, Tuscola, Texas
Treasurer Janet Greuel, Brooks, Georgia
:: Advertising Sales :: Jay Carlson :: jay@carlsonmediagroup.com
Historian Jodi Jackson, Waco, Texas
Social Media Coordinator Jennifer Walker, Ben Lomond, Arkansas
IBBA COMMITTEE CHAIRMEN
Lori Edwards, ledwards@gobrangus.com
Mandie Sadovsky, msadovsky@gobrangus.com
Product Manager
:: Gary Adamek :: gary@fayettecountryhomes.com Schulenburg, Texas
INTERNATIONAL BRANGUS FOUNDATION BOARD
:: Awards :: Shiloh Hall, Okmulgee, Oklahoma
President Brandon Belt, Gatesville, Texas
Secretary/Treasurer Darrell Wilkes, Ph.D.
Allen Goode, Mabank, Texas
Andrew Sicotte Jr., asicotte@goregstr.com
:: Breed Improvement :: Josh Walker, Ph.D., Ben Lomond, Arkansas
Senior Software Developer
Marcel Vieira, mvieira@goregstr.com
Software Developer
Chris Heptinstall, Marianna, Florida
Tracy Holbert, College Station, Texas
:: Commercial Marketing :: Cody Glenn,West Point, Mississippi
Raul Ramos, rramos@goregstr.com
BRANGUS PUBLICATIONS, INC. STAFF
Traci Middleton, Puryear, Tennessee
Cindy Blazek, Leona, Texas
David Wood, Magnolia, Mississippi
:: Finance :: Jeremy Jackson, Gentry, Arkansas
Advertising Sales, Melanie Fuller mfuller@gobrangus.com, 979-255-3343
:: Matt Barton :: rangeroptics@gmail.com Stillwater, Oklahoma
West Region
Shiloh Hall, Okmulgee, Oklahoma shiloh518@yahoo.com
Brangus Journal Publications, Inc. Editor Jessie England | editor@gobrangus.com
:: Warren Young, DVM :: wbydvm@hotmail.com Blanchard, Oklahoma
Greg Romans, Vale, Oregon romansbrangus@yahoo.com
AT-LARGE
Vern Suhn, Eureka, Kansas vern@geneplusbrangus.com
Nic Cornelison, Flat Rock, Alabama
INTERNATIONAL JUNIOR BRANGUS BOARD
:: International :: Garrett Thomas, Waxahachie, Texas
2021-2022 IJBBA Board of Directors
President April Villarreal, Brookshire, Texas
Ex-Officio Jacob Jones, Stillwater, Oklahoma
IBBA COMMITTEE CHAIRMEN
Awards Shiloh Hall, Okmulgee, Oklahoma
:: Long Range Planning :: Joe Fuller, Willow City, Texas
Breed Improvement Randy Schmidt, M.D., Texarkana, Texas
Commercial Marketing Cody Glenn, West Point, Mississippi
:: Randy Schmidt, M.D. :: doctorrand@me.com Texarkana, Texas
At-Large Randy Schmidt, M.D., Texarkana, Texas doctorrand@me.com
Queen Payge Dupre, Florida
Director Briana Hicks, Danbury, Texas
Director Jaxon Allen, Haworth, Oklahoma
:: Membership & Education :: Karen Adamek, Schulenberg, Texas
Finance Allen Goode, Mabank, Texas
:: Promotions ::
International Garrett Thomas, Waxahachie, Texas
:: Josh Walker, Ph.D. :: josh@redbudfarms.net Ben Lomond,Arkansas
Josh Walker, Ph.D., Ben Lomond, Arkansas | josh@redbudfarms.net
@gobrangus | #gobrangus
MEMBER OF
Director Samuel Belt, Gatesville, Texas
Director Tyler Towns, Bryan, Texas
Director Jayden Pinkston, Shefner, Florida
Director Kaily Warren, Lufkin, Texas
Megan Greenwood, Plantersville, Texas
Long Range Plan Joe Fuller, Willow City, Texas
:: Show ::
Mark Perry, Waco, Texas
Membership Marty Lavender, Melrose, New Mexico
Promotion Lisa Neal, Morganza, Lousiana
Show Gina Gill, Beckville, Texas
:: IJBBA Advisory :: Brandon Belt, Gatesville, Texas
IJBBA Advisory, Brandon Belt, Gatesville, Texas
David Wood, Magnolia, Mississippi
Nic Cornelison, Flat Rock, Alabama
IJBBA BOARD OF DIRECTORS
:: President :: Emma Tittor, Texas
:: Ex-Officio :: Jaxon Allen, Oklahoma
:: Queen :: Camille Burns, Texas
:: Director :: Aubrey Meador, Texas
:: Director :: Savannah Hanson, Texas
:: Director :: Gracie Johnson, Texas
:: Director :: Isabelle Parkey, Texas
:: Director :: Kade Whiddon, Texas
:: Director :: Carter Aucoin, Louisiana
:: Director :: Grant Goree, Mississippi
:: Director :: Emily Jackson, Arkansas
Cover photo by Kelsey Gibson, Town Creek Inside photos by Sarah Tisdel, Triangle K Ranch, Kelsey Gibson, Town Creek and Matt Roppolo
Cover Photo
Jared Suhn, GENEPLUS Brangus
Brangus JOURNAL
42
Brangus Brings Global Stability
IBBA representatives attended the Liberia Expo in Costa Rica and exchanged some best practices with some local breeders. Read to learn more about processes being used in this Central American country.
46 Years of Brangus in Argentina
44
This South American country is one of the longest, in terms of north-tosouth distance. Brangus works in regions where other breeds struggle.
46
Australian Brangus Established in 1961
Brangus has been in Australia almost as long as in the U.S., with a history dating back to 1951. A recap of their association's history.
Brangus of Brazil
48
The Brazilian Brangus Association focuses on Expansion, Modernization, and Genetic Impact to help Brangus have a significant impact.
50
Board of Director Candidate Biographies
There are some tremendously talented breeders hoping to represent you on the IBBA board. Learn more about these candidates so you can make an informed vote. Voting starts later this month..
32
A Focus on Long-Term Quality
Whether it's fence design, forage choice, or animal selection, making decisions that will benefit their ranch for years to come is the way the Hicks family runs their operations..
Brangus in Mexico
Dating back to the 1950s, Brangus has been growing in popularity in Mexico. A brief history of their association .
Red Brangus Association of Mexico
52
Mexico is especially proud of their Red Brangus, which have high quality and compete globally.
54 South Africa
Brangus has been in South Africa for 40 years, thriving in diverse and harsh environments
New Mexico State Fair Show Results
Congratulations to our latest show winners in Albuquerque!
58
Gratitude, Growth, and Future Horizons
By Shiloh Hall, International Brangus Breeders Association (IBBA) president
This time of the year reminds me to pause and focus on the gratitude I have for the strength and unity of our Brangus community, and for each of you who contributes to the success of our association. We have 75 years of history to reflect on and be thankful for, along with hope and excitement for the next 75 years. As I continue to meet with you all, learn more about individual Brangus operations across the United States and develop long range plans with our committee members, I’m personally grateful for the opportunity to lead the International Brangus
Breeders Association (IBBA) board of directors and see Brangus genetics when I look at my pastures each morning. This association is only as strong as our breeders and collectively we have built a product that is at the top of the markets and performing well in all areas. Thank you for the intentionality, care and precision you have for your operation that leads to a successful outcome for you and for our Brangus reputation.
Many of you are coming out on the other end of sale season. I want to congratulate all of you for a successful
sale season and wish those of you with remaining sales the best of luck. It’s hard work in the moment and also years of hard work that led you to your sale and I hope you are proud of your operation and the quality genetics you are able to promote and market.
November is also the month in which all IBBA members will be asked to vote for our next board of directors. In this issue of the magazine you will find detailed biographies of all the candidates running for the board. I encourage each of you to review these profiles and consider who you believe
will best represent our interests, make positive decisions and guide our association into the future. Your vote is crucial in shaping the direction of our organization, so please make your voice heard during the upcoming election. Ballots will be mailed directly to IBBA members this month and must be mailed back to the auditors by January 1, 2025 in order to be counted.
In addition to the elections, I want to remind everyone that the deadline for submitting nominations for our annual awards is fast approaching. The cutoff for nominations for Breeder of the Year, Pioneer of the Year, Commercial Producer of the year and Top Hand of the Year is next month. These awards are an important way to recognize the outstanding contributions and achievements of Brangus breeders. If you know someone who has made a significant impact or demonstrated exceptional dedication to our breed, I encourage you to submit a nomination. We will honor the winners at the Houston Livestock Show and Rodeo during our annual membership meeting in March. It’s always a special time that allows us to highlight the men and women in Brangus and celebrate those who have gone above and beyond to advance our shared goals.
As we move into the holiday season, I hope you and your loved ones have a wonderful Thanksgiving. Again, I am deeply thankful for the commitment and passion of our members, the energy surrounding the Brangus breed, and the collective efforts that make our association strong. It is through your hard work and dedication that we continue to grow and thrive.
Embracing Change: Leading IBBA into the Future
by Rick Cozzitorto, International Brangus Breeders Association (IBBA) executive vice president
Change is a constant in life, and in the cattle industry, it's no different. Just like our cattle adjust to new environments, seasons, and conditions, we too must adapt to shifts in the marketplace, technology, and leadership. At times, change can be uncomfortable, but it's essential for growth and success in the long run.
As stewards of the land and livestock, we know the importance of planning ahead. We rotate our pastures, monitor our herds, and invest in tools to ensure that our cattle thrive. In the same way, we need to take a forwardthinking approach to leadership. To stay ahead in our industry, we must be willing to embrace new ideas, strategies, and technologies.
Much like our cattle instinctively follow their leader, whether it's moving to fresh pasture or adapting to the changing seasons, we need strong leaders who can guide us through uncertain times. Effective leadership isn't about holding onto the old ways simply because they're familiar; it's about knowing when to let go and move forward with purpose. The future of our operations depends on being adaptable, innovative, and open to the opportunities that come with change.
I know that change can be daunting. We've all had moments when it felt easier to stick to what we know rather than face the unknown. But in a rapidly evolving industry, standing still is not an option. We must move forward, united by a shared vision of a stronger, more resilient cattle business. In the coming months, I encourage each of you to think about how you can contribute to our industry's future. What can you do to embrace change in your own operation? How can you step into a leadership role, whether in your business, your community, or within this organization? By accepting the changes ahead and leading with purpose, we can secure a future that benefits not only our herds but the generations of ranchers who will follow.
Let's take this journey together—embracing the change that comes with it—and lead with the strength and resilience that defines us.
Best regards, Coz
UPDATE from the Field
by Kyle Caldwell, Director of Field Services and Strategic Projects
Sale season is in full swing! We have many sales to go but several have already transpired and you can see their successes on the new sale summary section on the IBBA website. Give it a look!
This last month I had a chance to attend several sales as well as speak at a county cattlemen’s meeting to a group of commercial Angus breeders in the heart of fescue country. I started at the Villa’s-CX Advantage Sale in Hempstead, Texas watching some quality Red Brangus find new homes. I always enjoy my visits to Villa Ranch because you know the food and accommodations are going to be great, but the cattle and the company are even better.
The next week I was off to Baxley, Georgia to the Circle F Farms Annual Production Sale. This was the first offering of Brangus bulls Woody has offered in this sale and they were well received by the audience of both commercial and registered producers. Woody has been a great supporter of several sales over the last year and a half as he looks to build his Brangus herd, and after the acquisition of the Herndon Farms herd, and I am excited to see where he is able to take his Brangus program.
The next week I made my way north to Oklahoma up to the Rogers County cattleman meeting outside of Tulsa.
Mr. Mel Dainty is a longtime member of this group and when he reached out to me originally to come and speak to this group of cattlemen, I was extremely excited about the opportunity. The meeting was well attended by around sixty discerning commercial cattlemen, who were primarily commercial Angus breeders. In talking with the members, several had first-hand experience utilizing Brangus bowls 30 to 40 years ago. During my presentation, I highlighted the differences between Brangus of the past and modern-day Brangus using important data from the Brangus value project. After the presentation, several members of the cattlemen’s association come up to us and complement us on the progress the Brangus breed has made in the last few decades. As we’ve said before, these are not your granddad‘s Brangus, and these commercial Angus breeders were impressed with what they saw.
The next morning, I crossed the state line into Arkansas and met up with IBBA board member Jeremy Jackson of Jackson’s Double J Brangus. We had a chance to see leading herd sires such as Vorel First Class, some of his next generation registered females, and some of the show cattle they have had recent success with in the ring. A highlight of this visit, for a meathead like me, was looking through the chest freezers filled with Jackson’s Double J
Brangus beef that Jeremy mentioned he will soon be selling online. I am not an official USDA grader, but I’ve been to fall sale. The Oklahoma Brangus Association had a lot to be proud of with many high-quality sale lots of bulls, registered females, and commercial females on display. The sale was well attended by commercial cattlemen and Oklahoma Brangus Association members alike. With the inclusion of more performance data, such as ultrasound scans, the quality of the sale offering has
increased greatly, even in just the last two years since I have been on board with IBBA. Overall, this was a great trip. I always enjoy my time traveling in Oklahoma.
Up next, I will be traveling to Bunnell, Florida for the Florida Prime Brangus bull sale held at Phillips Ranch, followed by the Oak Creek Farms Bell in Chapel Hill, Texas, the Gulf Coast Genetic Alliance bull sale held at MidSouth Cattle Company in St. Francisville, Louisiana, the GenePlus sale at Chimney Rock Cattle Company, The Branch Ranch Rough and Ready bull sale in Mansfield, Louisiana, the Quail Valley Farms sale in Oneonta, Alabama, the CDP Brangus sale in El Dorado, Arkansas, the Cavender Ranches bull and female sale in Jacksonville, Texas, and the T3 Brangus and Pine Belt Alliance sale in Purvis, Mississippi. In December, I will be heading out to the GKB Cattle inaugural Brangus sale in Desdemona, Texas, followed by the capstone Texas Drovers sale in Weimer, Texas. We still have many fall sales to go, and I look forward to seeing everyone down the road.
Go Brangus!
BOARD OF DIRECTOR Candidates
AT LARGE
Josh Walker Ben Lomond, Arkansas
Josh found his love for cattle when his parents purchased his first commercial Brangus females in 1992. In ninth grade, he began showing a Red Brangus bull and heifer. That year he invested his life savings of $5/week allowances into two Red Brangus females at a local dispersal sale. And just like that, he was in the purebred Red Brangus business.
Upon graduation, he attended the University of Arkansas where he received his bachelor’s degree in animal science and a minor in agricultural business. Next, he moved on to Colorado State University for a master’s and doctorate in biomedical sciences. Dr. Walker specializes in reproductive physiology and has applied his degree into the specific field of bovine reproduction. He has worked with Ovagenix, Flying Cow Genetics, Reprologix, and Gen Plus. His company, Red Bud Genetics, assists customers with artificial insemination, reproductive ultrasound, in vivo embryo collection, embryo transfer, ovum pick up, and in vitro fertilization. During the past 27 years, Red Bud Farms has continued to grow with the help of his family.
Walker and his wife, Jennifer, own and operate the ranch with their four children, Molly, Joshua, Natalie, and Julie. Red Bud Farms is one of the larger purebred operations in the state of Arkansas.
“While we started with two females; we currently have 500 registered Angus, Brangus, Red Brangus, Ultrablack, and Ultrared females,” he explains. His marketing cooperative stretches from Kansas into Texas and currently markets progeny from around 1,000 head of registered females. Walker consistently works to improve the genetics of his own herd. By using production-driven
genetics, he is able to help his customers with their operations and continually push to make the cattle better.
He has served the past three years on the board and was elected as the first vice president this past year. In addition, he serves as chairmen of the Breed Improvement committee and has worked with the Promotions and Marketing and Commercial Marketing committees. He also serves as treasurer for the International Red Brangus Breeders Association and is chairman of their Breed Improvement Committee. Walker has always had a passion for meeting new people and visiting with ranchers to learn about their operations. He especially likes to analyze the things he learns, challenging himself and others to think outside of their comfort zone to determine if opportunities in business can increase the bottom line.
Through his travels and work experience, he has had the opportunity to work with some of the industry’s best operations in a variety of breeds. Walker states, “Every operation I have visited or worked with has exposed me to new ideas and methodologies.
I feel that we as Brangus breeders have a unique opportunity to show the world what our cattle can do from ranch to rail. We have a place in the industry as a major provider of genetics for commercial producers and, ultimately, consumer products.”
In addition, he believes with passion that we have an amazing product to offer our customers and knows we can truly improve their operations. If reelected, he looks forward to continuing to represent his fellow Brangus enthusiasts and assisting with the business of promoting our cattle, managing our data, and working together as breeders to select the strategic direction for the future of our breed.
TEXAS
Jodi Jackson’s passion for Brangus cattle has deep roots and an established history. She owns and operates Jackson Family Brangus in Waco, Texas, where the primary focus is producing cattle that are production-oriented with low maintenance physical traits, combined with the numbers to support those traits, and progress the genetic base.
Jodi has spent her whole life in the Brangus business. She grew up on a registered Brangus ranch in Oklahoma and was actively involved in the IJBBA. She graduated from Oklahoma State University and was named the Outstanding Senior in Animal Science. She judged on both the livestock judging team and the meats judging team in junior and senior college and was a high individual at three national-level contests.
Jodi worked for the IBBA as the assistant editor, and a year later, managing editor of the Brangus Journal. She was also the executive director of the Oklahoma Angus Association for a couple of years before marrying David.
Jodi and David have a very diverse agricultural operation. Jodi
TEXAS
Jodi Jackson Waco, Texas
manages the registered and commercial Brangus herds and David runs Bentwood Dairy. They also farm corn, sudan and oats, as well as jiggs and coastal Bermuda, and have a sprig business. They have been using the Brangus bulls from their commercial Brangus herd to breed the dairy herd for several years, and until recently, retained those cross calves, fed them and harvested them.
Jodi has been active in Texas Brangus Breeders Association, serving as director and President, and is serving on the IBBA commercial marketing committee. She is a past International Brangus Auxiliary President and long-time member of the scholarship committee.
Jodi and David have two children Emily and Connor, who came up through the junior Brangus program and actively participated on the IJBBA board and in Brangus events. Jodi is very involved with her church and with volunteerism in the community.
Jodi’s vision for the IBBA is to continue to promote Brangus and to further educate the beef industry on the significance the Brangus breed can contribute, not only because of the tremendous maternal qualities of the females, but also the value their offspring can add to the dinner plate. She feels this is a message that each of us as Brangus breeders should be sharing.
Gary Adamek Schulenburg, Texas
Gary and Karen Adamek are the owners of Champions Valley Brangus in Schulenburg, Texas. “At Champions Valley, we are on a continual improvement program with both genetics and our customer base,” Gary says. They market heavily to the commercial producer and the show cattle world by actively using AI and ET programs to move their cattle forward.
Gary Adamek is currently running for re-election for Board of Directors representing the Texas Region.
Gary says, “it has been an honor and a pleasure to be serving on the board the last several years. As always, I will keep the
members’ best interest in mind as well as the breeds'. I will continue to come up with practical and sound solutions to move the Brangus breed forward. I am here to listen and act on the issues you bring to me.”
In addition to the board, Gary currently serves on the finance committee, international committee, membership, and education committee. Karen is the current chairman of the membership and education committee. Together, they are heavily involved and committed to the focus and future of the IBBA.”
Gary looks forward to serving again and he is excited for the Brangus future and its prosperity.
EAST
Grady Green is the general manager at Draggin’ M Ranch in El Dorado, Arkansas where he resides with his wife, Sara, and two children, Hadley and Breck. His passion for Brangus cattle is rivaled only by the love of spending time with his young family. Draggin’ M Ranch, owned by John Milam, is one of the most progressive Brangus operations in the United States and is also one of the founding partners of the Consistent Cattle-Driven Performance (CDP) Brangus program.
Born in Eureka, Kansas where his father, Craig Green, worked for the famed Brinks Brangus, Green was introduced to the Brangus breed early in life. From there, his experience with Brangus cattle continued to expand by moving with his family to other respective Brangus operations including Caldwell Farms, Jack Moore Ranch, and eventually Camp Cooley Ranch. While living and working at Camp Cooley, Green was exposed to all aspects of the production of Brangus cattle from setting up donors to flush and transfer embryos, tagging calves, as well as being responsible for the health and wellness of yearling bulls on gain test, all while attending high school in Franklin, Texas.
After high school, Green attended Tarleton State
Grady Green El Dorado, Arkansas
Christian University (TCU) Ranch Management Program in Fort Worth, Texas, where he graduated at the top of his class.
After graduating from TCU, Grady was immediately hired as the manager at Draggin’ M and took over day-to-day operations of raising some of the most well-accepted Brangus bulls and females in the breed. For more than ten years under Green’s control, Draggin’ M has bred and raised herd sires and donor females that have made and continue to make a tremendous impact wherever they’re used.
Green has been active in service to the Brangus breed, including serving on the International Brangus Breeders Association (IBBA) Board of Directors the last three years, and as 2nd Vice President this last year. Additionally, he serves on the Breed Improvement Committee and is a member of the Southeast Brangus Breeders Association, and is a past director for the Texas Brangus Breeders Association. If re-elected to the IBBA Board of Directors, Green will use his passion for Brangus cattle and wealth of experience to help make decisions that will move the Brangus breed forward in the future. He would like to thank all eastern region members for their consideration.
WEST
Sharee is running for the Board of Directors in the West Region. Sharee and her husband Chris own and operate Sankey’s 6N Ranch in the Kansas flinthills near Council Grove. Sharee is a graduate of Kansas State University and a 4th generation cattle woman. Her family has a heritage of Angus cattle since 1900. She and her husband raise registered Angus and Brangus cattle. Her passion for Brangus cattle started with her father, Bob Laflin in the 1970’s with 1st generation Brangus. When she married Chris they both wanted to raise Angus and Brangus and now with the Ultra Blacks in the picture, it has been a great fit. Showing cattle has been a big part of their promotion and advertising through the years. They have had many National Champions and Show Animals of the year in both breeds. The use of ET and DNA keep the bar raised in the selection of bulls used in the cowherd. Their children, Cody & Jeana, grew up in the IJBBA, both being on the Board and showing at the NJBS. Both were very involved in the NJAA where Jeana was Vice Chairman of the National Junior Angus Board. Cody and his wife Lindsay and children Caroline and Cyrus live in Economy, Indiana and Jeana and her husband
Sharee Sankey Council Grove, Kansas
Dakota. Both families are in the cattle business and still play a role in the Sankey’s 6N Ranch sales and business.
Sharee’s involvement in the beef industry organizations have seen many years of dedication. She is a past IBBA Board member for two ½ terms, International Brangus Auxiliary President, Advisor for the IJBBA, Promotion Committee member and Chairman, Show Committee member and Chairman, Co-chaired three National Junior Brangus Shows and Kansas Brangus Breeders Association President. She is a Past Kansas Angus Association President, Kansas Angus Auxiliary President, American Angus Auxiliary President, Co-Chaired or was a committee member of multiple National Junior Angus Shows and has judged numerous state, regional and national showmanship contests. She and her husband were selected as Herdsman of the Year in both the Angus and Brangus breeds.
Sharee believes the excitement of the 75th Brangus Celebration this past August and all who attended is evidence of the future of IBBA and the membership.
Sharee is excited about the new Executive Vice President and the direction the breed is going. She hopes to serve the membership in her region as an IBBA Board member.
Calculated, quantitative and quality driven decisions push the envelope of success from good to great. We’ve challenged the status quo in the Brangus breed to create what the industry desires. The Brand. Breaking The Mold. Dare to be different.
GENEPLUS
VIDEO AUCTION VALUE INDICATORS
Opportunities for more individualized marketing of calves have expanded over the years, particularly through the use of video auction markets. Physical features, genetic makeup, weaning and vaccination protocols, and inclusion in verification programs all play a role in adding to or detracting from the ‘base’ price. While these options increase the profit potential for cow-calf producers, they also make it more difficult to identify the individual impacts that management decisions have on the final price. One of the most accurate methods for quantifying these effects is through the use of video sales receipts.
This past summer, video auctions set new price records early on before tapering off in August as uncertainty in live cattle markets trickled down and resulted in lower feeder and calf values. Throughout the entire summer, 5-weight steer calves for fall delivery averaged $320/cwt. This is up $23/cwt, or 8%, from 2023 prices and equates to an additional $130/head for a 550-pound steer. 5-weight heifers were $16/ cwt higher with an average sale price of $287/cwt which resulted in an additional $88 per heifer calf compared to year-ago levels.
While the aforementioned market impacts are more easily identified, the individual characteristics that differentiate a sale lot and their influences on price can be difficult to evaluate. To that end, CattleFax compiles sale records from several video auction services to quantify price determinants across time. Once this data was organized and had outliers removed, we were left with sales receipts for over 500-thousand beef calves in 2024 alone. Individual pricing models were estimated using regression analysis for each of the last six years (2019-2024).
CATTLEFAX TRENDS
by Matthew McQuagge
Frame size (not shown) was considerably more important to buyers as small framed calves were discounted over $9/cwt relative to moderate and large framed animals. Horns resulted in another discount of around $2/cwt over the last five years though that charge jumped up to $6 in 2024. Finally, sale lots with substantial weight variation or that were less than a truck load were marked down $1/cwt. All of which illustrates the benefits to producers who are able to produce even-sized loads of uniform, moderate-framed calves.
The summary bar chart illustrates selected parameters from the regression models where the blue bars represent premiums in 2024, and the red bars signify discounts for the year. Grey bars illustrate average values across the last five years. Starting with physical characteristics, heavy fleshed calves received an average $2/cwt discount compared to standard, moderately fleshed calves. Meanwhile, lighter fleshed animals were viewed as having more immediate potential for weight gain and maintained a $1/cwt premium.
Genetic differences also contribute to fairly consistent variations in the price received. English-type cattle typically generate the highest value, receiving, on average, $11/cwt premium to the Brahman-influenced base. Continental bred calves, while substantially more valuable than those with a bos-indicus influence, were discounted $2/cwt relative to their English-bred counterparts. In addition to these breed differences, calves branded within the ‘Progressive Genetics’ program received an additional $2.50/cwt over the last five years.
Transitioning to more management-based characteristics, calf buyers have demonstrated a strong preference for weaned calves with at least two rounds of respiratory vaccinations. VAC 45 and VAC 45+ calves had average premiums of $10 and $11/cwt respectively compared
to calves not enrolled in any vaccination protocol. While VAC 60 calves typically see little improvement relative to VAC 45 calves, the VAC PRECON program, which does not have a ‘home raised’ requirement, averaged a slightly smaller premium of $9/cwt. Still, these values are substantially higher than those enrolled in VAC 34/VAC 34+, whose premiums ranged from $2 to $3/cwt over the last five years, illustrating the substantial value that weaning for a minimum of 45 days provides. Interestingly, calves who were marked as participating in the VAC 24 program were discounted almost $4/cwt on average. This demonstrates that there is little advantage in claiming this program from a price standpoint and that these calves frequently carry other, more negative factors not captured by the model.
Much like vaccination protocols, many options exist for third-party verification programs. When evaluating these programs, differences in values at time of sale must be weighed against costs and management efforts required for participation. NHTC premiums have taken the lead over the last few years resulting in values almost $7/cwt above cattle not enrolled in any verified programs in 2024. G.A.P., an animal welfare-based program, received a premium of $3.50/cwt this year while Beef Care verified calves received a slightly smaller markup of $2.50/cwt. Beef Care, a ranch sustainabilitybased program, was the only verification program to record an increase in the percentage of enrolled calves within video auctions this year. Verified Natural and Source & Age Verified calves were marked down around $2/ cwt so far this year meaning that producers utilizing these programs must rely on other advantages to offset discounts associated with these programs. While these values are viewed on an individual basis, sale lots are frequently able to stack different certification programs to result in a greater net improvement.
strong premiums for either program eligible or weaned and vaccinated calves, the percentage of calves included in these programs has steadily declined since 2021. With annual calf values at record-high levels, it’s important to take advantage of every opportunity to increase the bottom line.
While evaluating qualities independently is necessary, value can also be found in viewing the larger trends. Value-added calves, which are defined as those which have received at least two rounds of vaccinations and were weaned for a minimum of 45 days, have seen an increase in value over the last few years compared to more commodity-type calves resulting in average premiums of almost $8/cwt this year. Conversely, net premiums for program eligible calves, those certified in either G.A.P., Care, NHTC, or Verified Natural, have declined over the past couple of years to around $9/cwt in 2024. Despite
Ultimately, cow-calf producers have a multitude of options for enhancing the value of their calf crop when it comes to marketing. Each program has different advantages and challenges requiring careful consideration in the cost-benefit analysis. A better understanding of the marginal values associated with physical attributes and management practices can help guide the decision-making process.
While basic breeding standards, like breeding soundness exams, are foundationally key, reproductive technologies support these principles by offering genetic advancements and improvements to an operation’s bottom line.
Managing donors, making OPU collections, and selecting and handling recipients for live calves requires strong decision-making combined with structured strategies.
Here are a few tips to help prepare for breeding season using these practices.
1. Don’t skimp on nutrition, supplements, and minerals for desired body conditioning.
“This might seem obvious, but producers often over-think it,” says Reproductive Services LLC Satellite Manager, Brent Nisley. “We don’t need a professional chart to analyze this. Common sense, middle-of-the-road body condition is much better than being too fat.”
Reproductive Services LLC is a Vytelle Satellite location. Satellites are locations where Vytelle collects oocytes for their in vitro fertilization (IVF) services. Vytelle has over 46 satellite locations, which places us within reach to 54% of the United States breeding herd. Producers can also schedule an on-farm visit, where a Vytelle technician comes to the farm.
Ensuring donor cows also become pregnant is a key piece of the puzzle.
Donors offer two opportunities for aspiration:
2 weeks post-calving and through her open period.
Up to 100 days into the pregnancy.
Plan her aspirations and collections properly. Determine the accurate times when collection makes the most sense and block it in the calendar, but don’t neglect to schedule the donor’s breeding. It’s the ‘icing on the cake’ benefit.
3. Take advantage of the bigger window.
“When we were still using FSH stimulation, donors had to be cycling,” Nisley says. “To maintain the yearly calving interval, we only had time to flush once or twice. Today, we get an added perk with a much bigger embryo collection window.”
season, and are, oftentimes, the most fertile cows. This will expand a herd’s high-quality genetic base.
5. Be proactive with plans and goals.
Nisley stresses producers shouldn’t skimp on any aspect of nutrition for both donors and recipients. “Simply, if the nutrition is in place and they’re not going backward, we’ll get better conception rates.”
2. Make the extra effort to ensure the donor’s pregnancy.
Vytelle ADVANCE™ is the in vitro fertilization process that gives producers much more flexibility. With no shot schedule and an all-natural process, producers skip the donor set up, forget the added labor and just bring the cow. When timed accurately, collection can be done 6 to 10 times.
4. Don’t use the ‘shortage of cows’ excuse to relax on donors and recipient selection.
With cow numbers down in the U.S., it’s important to keep the faith and continue capitalizing on donors and recipients.
Cherry-pick the consistently ‘first to get pregnant’ as they have the longest time to prepare for the next breeding
Avoid procrastination. Ask questions to trusted advisors beyond simply the next step and confirm their answers.
• How many embryos are required for the desired number of calves?
• Where will the work be done?
• When will the collections be scheduled and completed?
• Is a specific mating necessary or are multiple options in play?
• What will be included in the vaccination plan?
• What is the main goal and how quickly do we need to reach it?
• Is the recipient pool in place?
• Will fresh or frozen embryos be used?
Confirmed answers at the beginning of the process go a long way in achieving desired results.
6. Embrace the ‘common cow’ stance.
“For success with IVF, it all comes down to the common cow stance,” says Recip Solutions owner, Craig Gana. “Consistency of everything we do supports this stance.”
Use trusted veterinarians for a vaccination and parasite control program. Maintain consistent, long-term diets.
Strive for a sensible Body Condition Score of 5.
“The common cow sense of doing everything systematically will help increase success. There’s no magic wand so we still need a little luck, but consistency
and careful calculation make a huge difference,” Gana says.
7. Make the research effort.
Identify trusted embryo transfer technicians in your area and partner with professionals like Vytelle for all your reproductive and breeding goals. Take advantage of their knowledgeable tips and tricks. Combining many small factors equals substantial differences. It’s the best way to reach our targeted 55 to 60% conception rates.
8. Utilize Vytelle as a resource.
Professional reproductive services like Vytelle are foundational for a reason. We’re much more than ‘arms in cows’. Vytelle helps producers make plans, identify optimal donors, assess recipients, analyze sires, and assist with mating options, timelines, and strategies, all backed by our huge performance database.
“We were impressed by Vytelle right from the start and were instantly happy with the entire process,” Gana says. “It’s obvious they have a passion for breeding.”
Vytelle ADVANCE™ is the in vitro fertilization process that checks all the boxes. Skip the donor set up, forget the added labor and just bring the cow.
» Hormone-free IVF
» Open or pregnant donors
» Outcome-based pricing
» Fresh or frozen grade 1 embryos
by Lindsay L Allen
LONG TERM QUALITY A focus on
In East Texas there is an operation that is focused on the long-term and when you combine the strategic thought and quality work of co-owner Adam Hicks with the performance of Brangus cattle, you get the perfect combination.
Hicks Ranch, Alto, Texas, is co-owned and operated by Adam, alongside his dad, Larry, who formally joined the operation five years ago. The Hicks run roughly 160 head of cattle with a focus on making the right decisions that make long term impacts for their own operation and their clients, with no rework or second guessing. That philosophy doesn’t just apply to breeding, culling and buying decisions, but to every aspect of the operation.
"Quality is my goal in everything we do on our operation. Anything you can make a decision about, we do so with the longterm goal and quality in mind. When we build fence, we do it right,
and some would say it’s overkill. My dad and I don’t have time for, nor do we receive, calls about cows being out. We build pens with lots of forethought and planning so it creates a natural flow for the cattle and is safe for all. When we buy equipment, we aren’t looking for a short-term gain.” Adam said.
At Hicks Ranch, forage is the first priority when it comes to making quality decisions. “I focus on my forage before anything else and I am proud of what I see when I look at my pastures. God made this forage for these cows to thrive
Adam Hicks and grandfather, Alton Hicks
on and it’s also a lot cheaper to put forage in their mouth than it is grain. We soil test like we are supposed to, have seen huge dividends from rotational grazing and in the winter, we focus on cover crops. It’s these efforts that allowed us to feed less than 12 rolls of hay for 150 head of cattle last winter. When you can reduce your input feed and hay costs, it’s a no brainer.”
The history and inspiration of Hicks Ranch began in the late 60s/early 70s when Adam’s grandfather and Larry’s father, Alton Hicks, started a herd of registered Brahman cattle that created a love for the industry that passed down to two generations and counting, including Adam’s brother, Brian, who also plays an integral role in the day-to-day operations of the ranch. When Adam was young he started his own herd that he has been growing ever since that is now half recip commercial females and half registered Brangus.
When it comes to the bloodlines of the operation, the Hicks are always looking for the best of the best, which means his genetics aren’t always coming from one source, but rather where
he can find the highest quality females and sensibly add them to his herd and create a profit for his clients.
“There are a ton of good cattle in this breed and if there is an animal that fits my program then that is what I’m going after.
As a result, I’ve got several bloodlines in my herd,” Adam continued, “Our main focus isn’t to expand our herd, but to expand with quality. We want to be known as one of the best and when we make our selections for replacement heifers or we are acquiring heifers from sales, we have a strict criteria which allows us to produce quality bulls and females for our customers that will help them make money for several years. Brangus are known to produce and perform longer than other breeds and we want to ensure our cattle meet those expectations for our customers.”
The operation is primarily focused on marketing bulls and expanding their female herd. They have been blessed to have repeat customers, which allows them to focus less on marketing and even more on breeding and management side of things. Customers come
from all over, from east coast to the Nevada desert, and their base continues to expand.
Adam also works with a local recip program that will raise his calves till weaning and then at that point Hicks Ranch ships all the bulls and heifers to a development program in Arkansas that is focused on truly developing the animal properly with their large traps, rocky and hilly terrain and a forage-based diet that will develop the cattle for the long term in any country.
“I don’t have to heavily market my bulls because we usually have them sold already via private treaty. I’m not interested in selling one bull to a producer, but I want to sell him every bull that he wants,” Adam said.
Knowing the benefits of Brangus full well, Adam has also been working with the local sale barns to help raise awareness and promote the Brangus® Vigor program, which is designed to differentiate Brangus feeder cattle from generic “eared crossbreds” with a goal of creating a premium market for Brangus and Ultra-sired calves. It is a Process Verified Program which ensures
that feedlot buyers who purchase Brangus Vigor feeder cattle are getting genuine Brangus genetics that are Age/Source Verified, Genetic Verified and Health Verified.
The appreciation for Brangus cattle in the Hicks family began long ago when Larry was in high school and purchased a Brangus heifer with a calf scramble certificate, which in turn eventually led Adam to also exhibit the same breed when he was in high school. “I love the breed; Brangus are superior cattle and they fit our region of the world and they are the type of cattle I like and feel confident in marketing and selling on an annual basis,” Adam stated.
When the ranch needs extra hands, Adam also has his wife, Rachel, and their three kids, to help tackle the chores and logistics that come with managing a cattle operation.
Their goal has always been to build something that lasts and the Hicks family is not thinking about today or tomorrow, but how their decisions will benefit this land and these cattle for generations to come.
EPD-OLOGY
Ratios and EPDs – how do they correlate?
by Darrell L. Wilkes, Ph.D. IBBA Consultant
I have written on this subject previously in this column but based on the steady flow of questions that I receive about ratios and their relationship to EPDs, it seems as though another lesson on this subject is appropriate.
First off, let’s state the obvious difference between an EPD and a ratio. A ratio compares an animal to a single contemporary group of which it is a member. An EPD compares an animal to an entire population of animals – which, in the case of Brangus, is a population of about 1.6 million animals in the IBBA database. It is possible and, indeed, not uncommon for an animal to have a ratio that is significantly better than its contemporaries (for instance, a ratio of 120), and still post an EPD in the bottom end of the overall Brangus population. Conversely, an animal may have a “disappointing” ratio (90 for example) and have an EPD in the top end of the breed population. EPDs are ratios are not directly correlated.
Many years ago, I taught quantitative genetics to university students. Most of the students in the advanced Beef Cattle Breeding class had real-world experience with
cattle breeding, so I would ask them a real-world question. The purpose of the question was to illustrate the limitations of ratios when making selection decisions. The example trait was yearling weight, and this was the question: Would you be better off to buy a bull with a 110 YW ratio out of a herd with an average YW of 1,200, or would you be better off to buy a bull with a ratio of 100 out of a herd with an average YW of 1,320? Both bulls weigh 1,320. Which one has a higher breeding value for yearling growth? I’d let them argue about this for several hours before they finally concluded [correctly] that the best way to select the bull with the highest breeding value for yearling growth is just to flip a coin.
In the above example, you could buy a bull that was better than average (ratio of 110) from a herd with a lower average yearling weight, or you could buy a bull with an average ratio (100) from a herd with a higher average yearling weight. Maybe the bull with the higher ratio came from a herd with lower average genetic merit so the fact that he was better than average wasn’t much of a feat. Maybe the bull with the
lower ratio came from a herd with a very high average genetic merit, so being “just average” was pretty darn good. By itself, a ratio only has relevance within a contemporary group, which is normally a handful of animals in a single herd.
By contrast, EPDs are computed for the entire population of animals. So, if an animal had a high yearling weight ratio amongst peers with low EPDs, he is still going to have a low EPD. He might be better than his peers, but it is still low relative to the overall population.
The initial EPD computed for an animal is the average of the parental EPDs for that trait. If you mate a bull and a cow with YW EPDs of +80 and +60, the calf will get an initial EPD of +70. If you have another mating of a bull and cow with YW EPDs of +50 and +30, the initial EPD of the progeny is +40. Assuming the calves are contemporaries, we expect the calf from the first mating to have a heavier yearling weight. If the two calves have identical yearling weights and each of them have a ratio of 100, it would tell me that the calf with the higher preliminary EPD wasn’t as good as I expected, and the calf with the lower preliminary EPD was better than expected. Once the yearling data is turned in and incorporated into the EPD model, the EPD of the first calf would go down and the EPD of the second calf would go up. But, they had identical
ratios. This illustrates that ratios do not directly affect EPD calculations in the manner that many breeders assume. You can think of this as “the expectation vs. the reality”. If the expectation is high (like the first calf in the example above), but the reality is lower, the EPD will decline. If the expectation is low (like the second calf in the example above), but the reality is higher, the EPD will increase. Remember, the ratios were the same but their EPDs moved in opposite directions once the “reality” (their yearling weights) were incorporated into the analysis.
When shopping for a herd sire or a cow to add to your herd, especially when shopping across several source herds, I encourage you to look at the EPDs and ignore the ratios.
By Jacques Fuselier, DVM, MVS, DACT, DABVP
Developing replacement heifers to be productive cows
Replacement heifers are the future of your herd. Whether buying or raising replacements from within your own operation, their success and contribution to the herd depends on a sound development program. Ultimately, the goal is to get replacement heifers ovulating earlier and contributing to the operation as healthy, productive brood cows sooner.
Vaccination
To properly start priming the immune system, all calves should receive foundational calf vaccines and boosters as part of their weaning protocol, beginning around 60 to 90 days of age. Prior to their being AI’d or exposed to a bull, they should receive another modified live vaccine (MLV) to provide immunity toward pathogens that could cause loss of pregnancy.
Use a vaccine such as BOVILIS® VISTA® 5 VL5 SQ CFP that’s shown effective against the common pathogens that cause respiratory disease, fetal infection, pregnancy loss, and reproductive disease, such as infectious bovine rhinotracheitis (IBR), bovine virus diarrhea virus (BVD) Types 1 & 2, bovine respiratory syncytial virus (BRSV), parainfluenza3 virus (PI3), Campylobacter fetus (vibrio) and leptospirosis.
Timing of vaccines is important, relative to breeding. Administer vaccines at least 30 days prior to breeding season to help minimize any negative vaccine effects on fertility, as well as embryonic losses due to infectious reproductive diseases.
Nutrition
Getting calves off to a good start and gaining efficiently is an important component of a successful reproductive career. Heifers should be fed separately from mature cows to get the proper nutrition they need without competition. Feed replacement heifers a quality, wellbalanced ration that supports the appropriate growth rate to reach puberty and sexual maturity in the right time frame. Consult your veterinarian or nutritionist to design a heifer development ration.
Parasite Management
Managing parasites is important for optimal immune function and reproductive health. Research shows
that a parasite burden doesn’t need to be large before it negatively affects pregnancy rates and calf health. Deworming before pregnancy or at the start of the breeding season has been proven to result in more pregnancies, and healthier calves with better survival rates.
A good rule of thumb is to deworm heifers at the time of weaning or on arrival, and again prior to breeding them. An additional deworming may be needed depending on the time of year and parasite burden in the group. Deworming cattle doesn’t have to be labor intensive. Using feed and mineral forms requires relatively little time and labor while being highly effective.
A valuable tool to implement with deworming is to do fecal egg count reduction test (FECRT) to determine the effectiveness of deworming. You can request a free FECRT kit from your Merck Animal Health representative.
Reproductive Performance
Tools like reproductive tract scoring can be performed six to eight weeks before the start of the heifer’s first breeding season to determine 1) the percentage of heifers that are cycling, 2) those that are close to having their first cycle and 3) those that are too immature to breed. This tool helps indicate the reproductive readiness of beef heifers.
After heifers reach the proper size and weight to enter the pubescent period and sexual maturity, a simple heat synchronization program can help them to come in heat. For operations using AI or ET, SenseHub® Cow Calf monitoring technology helps detect estrus, indicates the ideal insemination windows, and alerts to potential reproductive issues.
Summary
A thorough and comprehensive developmental program for replacement heifers will ensure the success of your operation today and the stability of your herd for years to come. Work with your veterinarians and nutritionists to ensure you’re using the right protocols for proper development.
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BRANGUS BRINGSGlobal Sustainability
by April
Villarreal, IBBA International Committee | Macee Wagner, IBBA International Liaison
Sustainability. Innovation. Adaptability. Efficiency. These are the common “buzz” words discussed in today’s livestock industry. They are also key words that describe the Brangus breed. Through the support of the U.S. Livestock Genetics Export Inc. (USLGE) the International Brangus Breeders Association’s (IBBA) International Liaison and Director of Genomics and Research, Macee Wagner, and I attended Expo Liberia in July to give a presentation to educate the local cattle raisers about the Brangus breed and association.
The Liberia Expo is an annual event hosted in the city of Liberia, Guanacaste, Costa Rica. It is a cultural and commercial fair filled with entertainment that unites hundreds of people from not only the region but the country. The event not only offered fun concerts and exciting rodeos, but it also served as a stock show and educational seminar for cattle breeders both registered and commercial.
Upon our arrival, we quickly learned that Expo Liberia 2024 was taking place in conjunction with the First World Congress on Sustainable Livestock! The event was organized by the Federation of Chambers of Livestock
Breeders of Guanacaste (FCGG), and the Chamber of Livestock Breeders Association of Liberia (CGL), alongside the University of Costa Rica. The goal of the Congress was to bring together science experts, speakers, industry personnel, and livestock breeders to discuss, engage, and promote sustainable livestock practices.
The participants in attendance included 21 different countries and over 350 attendees! Key topics presented focused on production efficiency and strategies to help reduce the environmental impact of livestock on pastures and the environment. Multiple presentations were given over the course of three days which included: Strategic Architecture for Regeneration & Sustainability by David Mora Valverde with the University of Costa Rica; Piano Regenerative program at Hacienda Las Canitas; Rotation Systems with 1-year Regenerative Program at Hacienda Las Canitas, and much more. We visited many ranches implementing these strategies, and we were able to see the fruits of their research and hard work towards becoming more sustainable livestock raisers. Macee and I were extremely fortunate to be able to attend this First World Congress and talk to multiple experts
about sustainability and livestock management practices. Not surprisingly, a lot of the cattle represented in Liberia, Costa Rica, were Brahman and Nelore based cattle (white cattle). I was excited to see that the Brangus breed would fit in their environment and has been growing in the region!
The following day, Expo Liberia kickstarted with the International Conference hosted by CGL. Commercial and registered breeders along with some Congress participants attended this conference in order to gain educational insights on reproduction topics to details of different breeds and ranches. Dr. Ky Poehler with Texas A&M University presented first on reproduction related to fertility, stayability and longevity. Poehler also discussed TAMU's International Beef Cattle Academy program, and IBBA's scholarship opportunity & partnership with this program. After his presentation, I was able to be the bilingual speaker for IBBA’s presentation on the Brangus breed. My presentation was followed by five different ranches presenting their programs afterwards including Bulls Eye Ranch, Heritage Cattle Co, BRC Cutter, Huastecas Ranch, and Kallion Farm.
previously known as Hacienda Wilson. Their family owns some of the original settled land in Costa Rica and has been in the ranching business for 102 years now. After Geary’s grandfather passed, the land split into multiple ranches, and Geary is the only one that continues to raise cattle. He now raises around 1,000 head in about 1,300 hectares. Before the volcano eruption in 1968, they used to run around 9,000 to 10,000 head of cattle! Stewart struggles to pass on his great legacy with the upcoming generation’s lack of interest in the herd.
For IBBA’s presentation, I spoke about our association, history, and the overall Brangus breed. I specifically touched on topics related to the breed's sustainability practices such as the ability for Brangus to adapt to a variety of climates and the longevity of the breed. I also informed them about our association's programs for efficiency and improvement of the breed such as the Brangus Value Project, BVP, including the research data from the last two years. Attendees were extremely interested in the project as the research results presented proved Brangus is a breed that offers feed efficient cattle who area able to adapt to their extreme climate in both the rainy and dry season while providing high carcass performance steers just as well as their Angus counterparts! Additionally, I touched on the innovation that IBBA is doing through research collaborations with multiple universities. At the conclusion, I was pleased to see multiple people be extremely interested in the Brangus breed and engaged in a productive Q&A session, especially considering we were the only American breed represented.
At the conclusion of the conference, we were personally invited to visit a nearby Brangus operation owned by Geary Stewart currently known as Hacienda Ciruelas but
Our host and friend, Jose Fabio, said that before being split, it used to be compared as the “Yellowstone of Costa Rica”. It was impressive to see their pastures filled with grass and so well managed. A fact that Stewart mentioned was that he does natural service on all his cows and only uses artificial insemination, AI, for his heifers. The surprising part of this breeding program is that they use observational AI, rather than fixed-timed AI. This is managed all by only one ranch AI technician that dedicates his whole day for three months to observing the heifers that come into heat every morning and evening.
Since 1981, Stewart has used herbicides and pesticides to take care of their pastures, but now he uses the University's "Suelos Vivos - Regeneración De Pasturas" program to use regenerative, native crops with rotational grazing methods. Prior to the use of this program, they needed to produce at least 3,000 rolls of hay to make it through their harsh, dry summers from December through February. However, they needed zero rolls of hay and have had zero mortalities with this new program implementation this past summer. Now he can make a profit selling his rolls of hay while still having tons of grass available for his herd year-round. We were very fortunate to visit with Stewart at his volcano view captivating ranch and see the legacy his has created in Costa Rica within Brangus breed!
Thanks to CGL for the great opportunity to speak about my favorite breed, to USLGE for making it happen, and Macee Wagner for the opportunity to participate on this amazing trip to boast about Brangus! Also, a big, special thank you to the Chavez family for being such gracious hosts and getting us everywhere.
Any Country is Brangus Country!
46 YEARS of Brangus in Argentina
We want to take this opportunity to congratulate the IBBA on their 75th anniversary and to thank our dear friends for sharing this celebration with Brangus Argentina.
In 1978, we founded our Association and began promoting the adoption of Brangus as a solution to a significant problem in the northern region of our country: the lack of adaptation and productivity of British breeds in subtropical and semi-arid areas. To achieve this, we drew inspiration from the experiences and accomplishments of our colleagues in the USA, learning from their successes and avoiding the mistakes of those who preceded us to develop a strong breed.
In our early years, we focused primarily on increasing the size of our Brangus herds, despite the segregation and variability we faced at the time. Over the following years, we perfected the type of animal. After a thorough search for the ideal type of Brangus, we decided to unify our breed standard into a single register. We established that any animal with ¼ to ¾ Zebu blood would be accepted under the same registry,
making all of them available for selection by users in various environments. This decision, made in 1996, has been crucial in explaining the significant growth of Brangus in our nation, now expanding to every corner of Argentina.
The demand for Argentinian Brangus genetics is currently substantial throughout South and Central America and other regions of the world. At the 2023 World Brangus Congress, we hosted more than 350 breeders from 16 countries across all continents. We are confident they enjoyed observing our herds of thousands of cows, thriving in harsh environments, and delivering excellent productivity results in ecofriendly systems.
For several years, Brangus has been
the number one breed in Argentina for exporting genetic material. Our breeders work tirelessly to develop a product that can benefit any country seeking to enhance its productive performance. We proudly share ALBRANGUS with other Latin American countries, connecting us and enabling the exchange of knowledge, genetics, information, and lasting friendships with other breeders and institutions.
Australian Brangus
Australian Brangus Cattle Breeders must extend our deep respect to Mr Lionel De Landelles whose vision and foresight to breed a stabilised Brangus article resulted in his bull ‘Cherokee Lothar,’ in 1951. The bull is widely regarded as one of the foundation sires of the Brangus breed in Australia. Prior to the formation of the ABCA, Australian Brangus seedstock producers belonged to the Tropical Breeds Association, based in Rockhampton, Queensland. The association was also a home base for Braford and Droughtmaster breeders.
In 1961 after consulting with the American Brangus Breeders Association and noting movement within other breeds to form unified and goal driven associations, Mr De Landelles gathered nine fellow Brangus breeders to form the Australian Brangus Cattle Association.
In just two years ABCA membership had doubled, with 34 active members and a herdbook of 1054 Brangus cattle compared to 200 head prior to the association’s inception.
As time progressed, the ABCA recognised a need for expansion in the promotion of Brangus cattle, with interest increasing from states outside Queensland, resulting in interstate branches being opened in Victoria (1969), and Western Australia (1970).
No doubt the 1970s in Australia are remembered for widespread pain and pure survival tactics for many graziers. The Brangus breed was not immune to the pressures of the
Telpara Hills Van Damme 541H30
Lunar Rhodes
beef slump. Bruce Burnham, Bimbadeen Brangus, testified Brangus survived this slump better than most breeds- both the cattle and the association.
With tribulations witnessed throughout the 1970s left behind, confidence in Brangus cattle and the breed’s future in the Australian beef industry resumed in the 1980s. Technology became a cornerstone for the breed and while this early adoption of new ways of operating may have been painstaking at the time, it paved the way for today’s Brangus breeders.
Brangus continued to cement its place as the breed for any country throughout the 1990s, with recognition for many breeders both in the show ring and in the commercial cattle sphere. Prices continued to improve, giving cattlemen and women confidence to seriously invest in Brangus genetics.
The digital era had firmly taken over by the 2000s allowing for marketing and technological advancements to push Brangus to the top. Accolades abounded for the breed in the show ring with several prefixes rewarded for years of dedication.
World Brangus Congress was hosted by Australian
Brangus Cattle Association in 2012 coinciding with the triannual Beef Australia Event in Rockhampton. Beef Week champions were judged, with the grand champion Brangus female trophy awarded to the Lill family of Chadwick Downs Brangus, Coonabarabran, and grand champion Brangus bull going to the Dingle family, Redline Brangus Stud, Eidsvold.
A new breed record was set when Telpara Hills Van Damme 541H30 sold for $110,000 at the ABCA National Brangus Sale, Gracemere, in a ¾ share. The record later shared with Lunar Brangus stood until 2022, when Telpara Hills Mach Five 920R4 (pictured below) equalled the Brangus world record price of $150,000.
Brangus of Brazil
History and Advantages of the Brangus Breed in Brazil
The journey of the Brangus breed in Brazil began in the 1940s, with the first crossbreeding between Angus and Zebu cattle, carried out by technicians from the Ministry of Agriculture in Bagé, Rio Grande do Sul. Initially known as Ibagé, the breed evolved into Brangus Ibagé before being simplified to Brangus. Since then, the breed has stood out for its characteristics such as heat tolerance, meat quality, and early sexual maturity, becoming highly valued. Today, Brangus is found in various biomes and regions, proving to be a strategic choice for cattle breeders seeking resilient and productive animals.
Brangus in Brazil: Expansion, Modernization, and Genetic Impact
The Brazilian Brangus Association (ABB) has played a pivotal role in promoting and developing the Brangus breed
throughout Brazil, driving its growth across the country’s diverse biomes. Currently, Brangus ranks as the third-highest selling breed in terms of semen, according to the Brazilian Association of Artificial Insemination (ASBIA), further solidifying its importance in Brazilian cattle farming. The breed's adaptability to different climates, from the hot conditions of the Midwest to the cooler environments of the South, highlights its unique ability to thrive in varied conditions. The ABB has been instrumental in the breed’s expansion by participating in agricultural exhibitions and encouraging breeders to adopt Brangus in various production systems, demonstrating its value in both pasture-based and feedlot settings.
Modernization with a Business-Driven Approach
In the past five years, the ABB has adopted a more business-oriented and strategic stance, focusing on modernization and efficiency. “We have worked on a strategic plan developed after a comprehensive review of the association, guiding us to strengthen internal processes and broaden our scope of action,” the ABB leadership notes. The association has dedicated itself to providing technological solutions, integrating new management techniques to enhance production and genetic quality of the breed. Regularly organized events, technical training, auctions, and exhibitions encourage more sustainable and competitive practices among breeders.
This modernization has strengthened relationships with partners and boosted the association’s capacity for innovation, ensuring that Brangus remains a highly competitive option for Brazilian cattle breeders. Furthermore, the new structure has promoted a results-oriented management approach, increasing the breed’s visibility both in Brazil and on the international stage.
Brangus+: Innovation in Genetic Evaluation
A recent milestone in the breed's development in Brazil was the launch of Brangus+, the official genetic evaluation program of the Brazilian Brangus Association (ABB). This program aims to unify the Brangus herd database, integrating information from various existing breeding programs. Through Brangus+, the ABB ensures that the breed continues to evolve, always aligned with market demands and the challenging environmental conditions in Brazil. By evaluating EPDs (Expected Progeny Differences) for objective traits, Brangus+ provides breeders with precise tools to select genetically superior animals, promoting genetic progress and ensuring the breed’s continued competitiveness.
In 1959, Don Constantino Fernández imported the first heads of Brangus cattle from the United States to Buenaventura, Chihuahua.
Starting in the 60's and throughout the 70's, Messrs. Enrique Quevedo Arzate, Miguel Anchondo Vega, Constantino Fernandez Anchondo, Juan Ochoa Godoy and Federico Flores Franco acquired cattle from different ranches in southern Texas, USA.
During this period, the rapprochement with the representatives of the IBBA (International Brangus Breeder Association) began, with Mr. Enrique Quevedo Arzate and on behalf of the IBBA, Messrs. Glen Brickman, Herman Gardner and Roy Liyle, the latter Executive Vice President
The Mexican Association of Brangus Cattle Breeders was founded on January 8, 1982, at the Mesanin of the Victoria Hotel in the city of Chihuahua, Chih.
Our main objective is to bring together Brangus cattle breeders in addition to promoting the Brangus breed throughout the Mexican Republic. In 1994, the first records of Brangus cattle were issued in Mexico. That same year, it joined the National Confederation of Livestock Organizations, with membership representation
in 28 states of the Mexican Republic. It has been 42 years since the Mexican Association of Brangus Cattle Breeders established its headquarters in the city of Chihuahua, Chih. Two years ago we began talks and work with the IBBA, with Allen Goode, President and Dr. Darrell Wilkes, Executive Vice President, to use their software to keep our records, but above all for the calculation of EPD's and genomic EPD's, taking advantage of its enormous database and the relationship of the Mexican herd with the American herd.
Red Brangus Association of Mexico
Since its founding in September 2003, our Association has been the result of the vision of Don Guillermo Zambrano and a group of breeders and entrepreneurs who recognized the exceptional qualities of the Brangus Rojo breed. Since then, we have worked tirelessly to promote and advance this breed both in Mexico and internationally, organizing events, cattle evaluations, conferences, talks, and workshops with the goal of showcasing the benefits of Brangus Rojo.
Mexico has proudly hosted major international events such as the 2014 World Brangus Congress and the Jornadas Latinoamericanas ALBRANGUS 2019. Likewise, we have successfully organized our own congresses, including the 2020 International Red Brangus “Congress of the Sea of Cortés” and the 2021 Red Brangus International “Congress of the City of Mountains”.
Over the years, our Association has experienced significant growth, establishing a strong presence in 22 Mexican states with more than 150 active members. This progress has been made possible through the dedication and leadership of our past presidents, who have guided our Association with commitment and vision. We express our
gratitude to Ing. Luis Lauro Martínez Montemayor (20072011, 2016-2019), Mr. Rafael Limón Martínez (2011-2013), Lic. Jorge Maldonado Montemayor (2013-2016), and Dr. Edmundo Jesús Villarreal González (2019-2022), for their invaluable work in advancing our cause.
Red Brangus in Mexico has reached high levels of quality, the result of the effort and meticulous selection carried out by breeders on their ranches. Today, our cattle can compete globally, reflecting the success of our efforts. However, we are aware that there is always room for improvement, and we are convinced that both our Association and our breed have exceptional market opportunities ahead. We will continue working diligently, and collaborating with various related associations to further the growth of this magnificent breed.
Congratulations on this 75th anniversary to all Brangus breeders!
Lic. Jorge González Cantú PRESIDENT
Red Brangus Association of Mexico
THE HISTORY AND DEVELOPMENT OF
Brangus in South Africa
The Brangus breed was first introduced to South Africa in the mid-1980s. Originating from the United States, where it was developed to combine the hardiness of the Brahman with the superior meat quality of the Angus, Brangus has proven to be well-suited to the South African climate and beef production needs.
The introduction of Brangus to South Africa was initially driven by the need for a breed that could thrive in diverse and often harsh environmental conditions while delivering high-quality beef. Early adopters recognized the breed’s potential, particularly its resilience to heat and parasites, as well as its ability to produce tender, flavourful meat. These qualities have made Brangus a popular choice among South African farmers, leading to its significant growth in the country.
By the 1990s, the Brangus breed had established a foothold, but it was not until the early 2000s that the breed began to gain significant traction. Breeders focused on enhancing the breed’s genetic qualities and improving overall herd management practices. The Brangus Cattle Breeders' Society of South Africa played a crucial role in these efforts, promoting the breed and working to maintain high standards.
Today, Brangus is the fourth largest breed in South Africa, reflecting its growing popularity and the positive reception from the beef industry. This growth is attributed to several factors, including the breed’s adaptability, performance in varied conditions, and the ongoing commitment of breeders to uphold high standards.
Recent developments have further solidified Brangus’s position in the South African market. A new and improved
screening system has been implemented to enhance the quality of animals available for sale. This system incorporates advanced DNA testing requirements for all animals, ensuring that only the best genetic material is passed on to future generations. This rigorous approach to breeding and selection has led to the production of superior animals that meet the high standards expected by the industry.
In 2024, Brangus South Africa celebrated significant milestones, including achieving two record prices at the national auction. These achievements underscore the increasing value and recognition of Brangus cattle within
the market. The upcoming 40th Brangus National Auction in 2025 is anticipated to be a major event, showcasing the breed’s continued success and the advancements made in breeding practices.
The breed’s marketing campaign has been effective in raising awareness and promoting Brangus cattle. The strategic focus on highlighting the breed’s strengths, such as its adaptability, meat quality, and economic viability, has contributed to its growing popularity. The ongoing efforts to improve and market the breed suggest that there is still considerable potential for future growth. Brangus South Africa’s success is a testament to the dedication of its breeders and the breed’s inherent advantages. As the breed continues to evolve and adapt to the needs of the industry, it remains poised for further expansion and success in the South African beef market. The combination of rigorous quality control, effective marketing, and the breed’s natural strengths positions Brangus as a key player in South Africa’s cattle industry.
KDA Hosts Beef Genetics Trade Missions
The Kansas Department of Agriculture welcomed two beef genetics trade teams in Kansas in June. The first team, from Argentina, embarked on a two-week tour of America’s heartland to explore beef cattle genetics suited for diverse environments in Argentina. The second trade team was composed of representatives from Argentina, Colombia, Ecuador, and Mexico, and was a collaborative effort with the Missouri Department of Agriculture. The diverse team brought varied cattle breed interests and backgrounds.
Following a three-day ranch tour in Missouri, they spent another three days visiting agribusinesses and ranches across Kansas. Their itinerary included stops at ReproLogix in Fort Scott, Mushrush Ranches in Strong City, Sankey’s 6N Ranch in Council Grove, Ohlde Cattle Company in Palmer, and Booth Creek Wagyu in Manhattan. The team also engaged with representatives from Fink Beef Genetics,
“I enjoyed seeing how these farms produce their cattle in great grass/water conditions and keep implementing technology, so they keep improving their quality and productivity,” said Jorge Erives, a third-generation rancher from Chihuahua, Mexico. Suzanne Ryan-Numrich, international trade director at KDA, highlighted the significance of these inbound missions, stating, “Through these recent inbound trade missions, Kansans have had the opportunity to market purebred beef cattle and expand their global networks.”
Supporting all facets of agriculture is central to KDA’s mission, including facilitating opportunities for producers to market and sell beef genetics both domestically and internationally. These missions were made possible through KDA’s membership in U.S. Livestock Genetics Export, Inc. (USLGE) with USDA Market Access Program funding.
OPEN BRANGUS & ULTRABLACK SHOW
Albuquerque, New Mexico
Grand Champion Female mp miSS BlaCK VeleT 804l34
MP Brangus, Waco, Texas
Grand Champion BUll
oriGinS KnoCK oUT 302K2
MP Brangus, Waco, Texas | Origins Ranch, Houston, Texas GKB Cattle, Desdemona, Texas
Female diViSionS
Junior Heifer Calf Champion:
MP MISS SWEET MAGNOLIA 38M7, MP Brangus, Waco, TX
Senior Heifer Calf Champion:
MP MISS BEST BET 38L25, MP Brangus, Waco, TX
Reserve Senior Heifer Calf Champion:
MP MISS BLACK VELET 804L34, MP Brangus, Waco, TX
Senior Champion Heifer:
MP MISS SHANIA 38K45, MP Brangus, Waco, TX
GroUp ClaSSeS
Produce of Dam:
DDD MISS BARBARA 804H21, MP Brangus, Waco, TX
Judge: Matt Copeland
reSerVe Champion Female mp miSS Shania 38K45
MP Brangus, Waco, Texas
reSerVe Champion BUll mp VorTeX 804m13
MP Brangus, Waco, Texas
BUll diViSionS
Junior Bull Calf Champion: MP VORTEX 804M13, MP Brangus, Waco, TX
Senior Bull Calf Champion: MP MR GIDEON 609L2, MP Brangus, Waco, TX
Junior Champion Bull: CHAMP MR THOR 915L9, Champions Valley Brangus, Schulenburg, TX
Intermediate Senior Champion Bull: ORIGINS KNOCK OUT 302K2, MP Brangus, Waco, TX, Origins Ranch, Houston, TX, GKB Cattle, Desdemona, TX
Reserve Intermediate Senior Champion Bull: CHAMP MR ACCELERATOR 767K, Champions Valley Brangus, Schulenburg, TX
JUNIOR BRANGUS SHOW
Albuquerque, New Mexico
Grand Champion Female
mp miSS BeST BeT 38l25
Tristan Pfeil, Floresville, Texas
reSerVe UlTra Female lm mS Ferdinand 64/141
Grace Carpenter, Hatch, New Mexico
Judge:Matt Copeland
Grand Champion UlTra Female lm mS maGiC 394/350
Grace Carpenter, Hatch, New Mexico
Female diViSionS
Junior Heifer Calf Champion:
MP MISS BEST BET 38L25, Tristan Pfeil, Floresville, TX
UlTra Female diViSionS
Ultra Junior Heifer Calf Champion:
LM MS FERDINAND 64/141, Grace Carpenter, Hatch, NM
Ultra Summer Heifer Champion:
LM MS MAGIC 394/350, Grace Carpenter, Hatch, NM
DESPERADO
5.2
JOHN MILAM, OWNER
Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com 2020 IBBA Top ET Breeder
MISSOURI - OKLAHOMA - TEXAS
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