October 2020 Brangus Journal

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Brangus O CTO B E R 2 0 2 0

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THE

SANTA ROSA RANCH IS SELLING...

FEMALES

FOR THE FIRST TIME EVER, the largest registered breeder of Brangus and Ultrablack cattle in the US is offering females for sale. For 15 years, Santa Rosa Ranch has been quietly “Making the BEST Breed Better” by concentrating on particular cow families and developing new bloodlines that have never been offered before – until NOW!

We are proud to announce our first “Making The BEST Breed Better Sale”! Join us November 10-November 15 on Smart Auctions. Follow our website, Facebook or Instagram for the most up-to-date information. Crockett and Navasota, Texas

info@srrbrangus.com

936.624.2333

www.smartauctions.co (937) 733-6000 info@smartauctions.com 3


CON TACTS 8870 U.S. Highway 87E, San Antonio, Texas 78263 • P.O. Box 809, Adkins, Texas 78101 210-696-8231 • Fax 210-696-8718 • info@gobrangus.com • gobrangus.com IBBA BOARD OF DIRECTORS President Chris Heptinstall 1st Vice President Allen Goode 2nd Vice President Vern Suhn Secretary/Treasurer Mike Weathers East Region Chris Heptinstall, Oneonta, Alabama cgstall@yahoo.com Jeremy Jackson, Gentry, Arkansas jjackson101@gmail.com Darrel Law, Lafayette, Tennessee cklaw@nctc.com Rob Singleton, Seville, Florida singletons2002@yahoo.com Texas Region Lee Alford, Caldwell, Texas alfordcattle@aol.com Mary Douglass, Seguin, Texas twoheartsbrangus@yahoo.com Allen Goode, Mabank, Texas allen@triocattle.com Mike Weathers, Columbus, Texas mikeweathers@msn.com West Region Troy Floyd, Roswell, New Mexico tfloyd@leaco.net Shiloh Hall, Okmulgee, Oklahoma shiloh518@yahoo.com Greg Romans, Vale, Oregon romansbrangus@yahoo.com Vern Suhn, Eureka, Kansas vern@geneplusbrangus.com

IBBA STAFF Executive Vice President Darrell Wilkes, Ph.D., dwilkes@gobrangus.com Controller Brian Sadvosky, bsadovsky@gobrangus.com Director of Registry Jessie England, jengland@gobrangus.com Director of Genomics and Research Macee Prause, mprause@gobrangus.com Director of Member Services & Marketing Lori Edwards, ledwards@gobrangus.com Director of Information and Technology Andrew Sicotte, Jr., asicotte@goregstr.com Office Manager and Registry Assistant Mandie Garza, mgarza@gobrangus.com BRANGUS PUBLICATIONS, INC. STAFF Advertising Sales, Melanie Fuller mfuller@gobrangus.com, 979-255-3343 Brangus Journal Publications, Inc. Editor Lighthouse & Co. Communications editor@gobrangus.com IJBBA DIRECTORS OF YOUTH ACTIVITIES Tyler and Jessica Dean tylerwdean@gmail.com, 405-867-1421 IBBA COMMITTEE CHAIRMEN Awards Shiloh Hall, Okmulgee, Oklahoma Breed Improvement Mark Cowan, Detroit, Texas Commercial Marketing Finance Mike Weathers, Columbus, Texas International Allen Goode, Mabank, Texas Long Range Plan Tracy Holbert, College Station, Texas Membership Cheramie Viator, Tomball, Texas Promotion Joe Fuller, Willow City, Texas Show Allen Goode, Mabank, Texas

INTERNATIONAL BRANGUS AUXILIARY BOARD President Brenda Brull, Atchison, Kansas 1st Vice President Tina Gardner, China Spring, Texas 2nd Vice President Ginger Pritchard, McLoud, Oklahoma Secretary Mary Beth Farris, Tuscola, Texas Treasurer Janet Greuel, Brooks, Georgia Historian Jodi Jackson, Waco, Texas INTERNATIONAL BRANGUS FOUNDATION BOARD President Bill Davis, Concord, Arkansas Vice President Brandon Belt, Gatesville, Texas Secretary/Treasurer Darrell Wilkes, Ph.D. Allen Goode, Mabank, Texas Chris Heptinstall, Oneonta, Alabama Tracy Holbert, College Station, Texas Steve Densmore, Bryan, Texas INTERNATIONAL JUNIOR BRANGUS BOARD 2020-2021 IJBBA Board of Directors President Jacob Jones, Stillwater, Oklahoma Ex-Officio Kendra Brull, Atchison, Kansas Queen Casey Harper, Haines City, Florida Director Samuel Belt, Gatesville, Texas Director Lauren Burton, Atlanta, Texas Director April Villareal, Brookshire, Texas Director Payge Dupre, Kathleen, Florida Director Briana Hicks, Danbury, Texas Director Brook Langford, Lawton, Oklahoma Director Cassidy Eramo, Brandon, Florida Director Jaxon Allen, Haworth, Oklahoma

Brangus OCTOB ER 2 0 2 0

Cover photo by Cattle Solutions, Kyle Devoll

MEMBER OF

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@gobrangus | #gobrangus

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October 2020


For daily updates and pictures Follow us and like us:

Check out our new and improved website! Black & Red Brangus availability online now with updated EPDs through DNA sampling:

www.tunarosaranch.com

JIMMY ELLIOTT Owner - jelliott@tunarosaranch.com KURT TRAMMELL Manager - 830-857-4943 - ktrammell@tunarosaranch.com TUNA ROSA RANCH GONZALES, TEXAS

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Brangus O CTO B E R 2 0 2 0 / VO LU M E 6 8 / I S S U E 6

8 DON’T TAKE YOUR FOOT OFF THE GAS PEDAL

24 LET’S TALK BULLS

10 ASSOCIATION BRIEF

28 THE IMPORTANCE OF COMMUNICATING ACROSS GENERATIONS by Sarah Beth Aubrey, A.C.T.

by Chris Heptinstall The president’s perspective on sale season and the long term plan

Texas Brangus Breeders news, Mandie Garza welcomed to staff, fall Brangus Publications, Inc. advertising opportunities, national points show updates, DNA updates to Regstr, and board nomination information

12 CONNECTING DOWNSTREAM

by Darrell Wilkes, Ph.D. For a seedstock producer, nothing is more important than connecting downstream with commercial cow-calf producers’ successes.

18 A YOUNG RANCH WITH BIG DREAMS

by Mollie Dreidrodt Nestled in Seville, Florida, Phillips Ranch paints a prime picture of the symbiotic relationship that can exist between wildlife, ecosystems, and cattle production.

22 THE BRANGUS BREED IS “MOVIN’ ON UP!”

by Kendall Whatley, Bar K Cattle Services The Southeast Brangus Breeders Association (SBBA) Field Day was a spectacular event that left attendees enthused about the future of the Brangus breed.

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by Carson Andersen, University of Missouri A breeding soundness exam (BSE) assesses a bull’s likelihood of establishing pregnancies among a group of reproductively sound females.

“Siri, do you speak 65-year-old?” The top 10 tips for communicating across generational age gaps as presented from an entrepreneur and cattle producer’s perspective.

31 RED BRANGUS BREEDERS HOLD ANNUAL IRBBA MEETING AND ACTIVITIES by Lea Stokes

The International Red Brangus Breeders Association (IRBBA) gathered for a red weekend in June complete with a membership meeting, sale, member dinner, and awards presentation.

36 FIRST DATE KIND OF QUESTIONS

by Macee Prause The ins-and-outs of collecting, testing, and reporting DNA.


43 THE TWO-WAY STREET OF RESPECT by Emily Lochner A feature on the partnership between JC Bouse and Jimmy Roppolo’s seedstock business.

48 IBBA BOARD REDISTRICTING AND THE UPCOMING BOARD ELECTION

by Lori Edwards The electoral districts for the IBBA have been changed, adding structure and strengthening the quality of the board of directors.

52 LAMBERT INDUCTED INTO TEXAS AUCTIONEERS ASSOCIATION’S HALL OF FAME

by Martha Garrett, The Hollida Company Doak Lambert, a leading Brangus auctioneer, was inducted into the Texas Auctioneers Association’s Hall of Fame during their annual convention in San Marcos, Texas.

60 CULL COW MARKET FUNDAMENTALS AND STRATEGIES

by CattleFax, sponsored by Ritchie Industries For cow-calf producers, the bulk of the income is received from the annual calf crop. But, cull cow prices cannot be overlooked when it’s needed.

64 AUXILIARY AWARDS ANNUAL SCHOLARSHIPS TO YOUTH

by Ginger Pritchard Scholarships awarded to Taylor Goerlitz, Colten Leech, Stratton Walck, Briana Hicks, Caryn Smart, Trevor Haney, and Brook Langford

68 FRIENDS WE WILL MISS

The Brangus breed says goodbye to Norman S. Luton, Jr., M.D., Virginia “Bitsy” Wilson, and Finis Welch

56 STRATEGIES FOR FEEDING WEANED CALVES

by Caitlin Hebbert, Noble Research Institute The top tips for feeding, watering, and the application of such for newly weaned calves.

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PRESIDENT’S PERSPECTIVE

DON’T TAKE YOUR FOOT Off the Gas Pedal by Chris Heptinstall, International Brangus Breeders Association, president

What a year 2020 has been! There’s no doubt we have all had to take a step back from our “normal” lives and get used to a “new normal.” Conventions, sales, shows, traveling, and more have been canceled, and I’m certain we still haven’t seen the end of it yet. As we have slowed down in our lives, I would encourage each of you to keep pushing forward in your seedstock businesses. It’s still sale season, after all. Brangus operations across America are gearing up to offer you the best of their genetics – bull and females. As we all know, life on the farm doesn’t slow down, even if we do. Calves are still being born, bulls are still being developed, breeding decisions are still being made. One day life will go back to the way it was before a pandemic and you’re going to want to look up and see that your seedstock business has progressed and not been put on hold for the past year. Many technologies are being used this fall to make sure that even if you’re weary about making the trip across state lines, you can still get the full sale experience. Most sales are offering a live video sale, videos of the animals, and certainly sale consultants willing to give you their honest opinion about the lot. I would encourage each of you to be progressive in your approach. Study the videos, study the genetics, study the pedigrees, find the right bull or female that fits your ranch’s needs. Continue to advance your operation through the purchase of live or frozen genetics. Don’t take your foot off the gas pedal, fellow breeders. In the back of the magazine, you’ll find a comprehensive list of sales for the next few months. Find one that’s close to you, or one that aligns with your operation’s goals. The International Brangus Breeders Association (IBBA) Board of Directors is here to help direct you to the right connections. If you’re new to the breed, or you’re interested in a breeder’s sale that you’re just not familiar with, contact your board representative for more information. We’re here to help.

Amongst the chaos of COVID-19, the IBBA office is also keeping their foot on the gas pedal with the announcement of the IBBA Long Term Plan. The IBBA Long Range Planning Committee has worked tirelessly for months to create the vision for the breed. A vision that should direct the staff and board of the association for the next 10 years. You’ll find the long term plan enclosed with this magazine. I would hope that each of you could read through it with conviction. I hope that each of you know it takes all of us joining together in agreement that we, as seedstock producers, are going to do our part to advance the breed. We cannot remain stagnant. The long term plan maps out goals for the association to grow in registry numbers, DNA submission numbers, and in status among the industry for providing more than a good mama cow. We know that Brangus carcasses grade well and yield superior without sacrificing heat tolerance and docility. It’s high time we make this known in the industry. It’s time we shatter the glass ceiling and become the allencompassing breed of the south, west, and everywhere in between. We cannot do this without YOUR support. We need breeders and commercial producers to step up and agree to be part of the projects of the association. We need you to commit bulls to the Brangus Value Project. We need you to take hair shedding scores on your cows in fescue country. We need you to assign your feeder calves to the Brangus Pipeline, and gather and report carcass data to improve the accuracy of Brangus carcass EPDs. We need you to, without fail, collect measurements and weights, to submit blood or tissue samples, and keep up-to-date with your total herd reporting. When we all agree to commit to the progression of the breed, we all win. We, the staff and the board of the association, are not taking our foot off the gas pedal. We’re pushing to advance. Are you joining us? Don’t be afraid to go where the data takes you,

It’s still sale season, after all.

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October 2020

Chris Heptinstall


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ASSOCIATION BRIEF TEXAS BRANGUS BREEDERS NEWS

The Texas Brangus Breeders Association (TBBA) publishes a calendar each year included with the December Brangus Journal. There are a few openings available to promote your Brangus operation. A full page calendar ad is $975 and a half page is $500. If interested, please email frances@txbrangus.org for any available spaces. Nominations for TBBA directors will be due by December 15. This will be for a three-year term beginning in April 2021. For questions, please contact Frances at the email listed above. Need to buy or sell Brangus? Our website www. txbrangus.org has a classified ad section to advertise your cattle or find one you are looking for. Also check out our new Facebook page, Texas Brangus Cattle For Sale, another marketing tool to assist Brangus breeders within the state. ADVERTISE THIS FALL WITH BRANGUS PUBLICATIONS, INC. Many opportunities exist through to the end of the year to advertise with Brangus Publications, Inc. Ads are being taken for the November Brangus Journal, with a deadline of Saturday, October 10; and also for the December Brangus Journal, with a deadline of Tuesday, November 10. The 2021 Sire Directory will be published and bundled with the January Brangus Journal. Bull reservations are due Tuesday, December 1. All bulls published in the 2021 Sire Directory must be DNA parent verified to be accepted into the directory. To advertise in the November or December Brangus Journals, or the 2021 Sire Directory, contact advertising sales representative Melanie Fuller at mfuller@gobrangus.com, or 979-255-3343. NATIONAL/REGIONAL POINT SHOW UPDATES Two of the Brangus national and regional point shows, the National Show of Merit held in Shreveport, Louisiana and the Greater Jacksonville Agricultural Fair held in Jacksonville, Florida have both been canceled. The IBBA Show Committee voted recently to move the National Show of Merit to Fort Worth, Texas November 13-15, 2020. Previously, the Western National held in Oklahoma City, Oklahoma was canceled, and relocated to the Four States Fair in Texarkana, Arkansas.

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BOARD NOMINATION SEASON Board election season is beginning. IBBA is finalizing several nominating committees who have the job of securing strong candidates for board seats that will be elected in December. The IBBA Long Term Planning Committee recommended, and the board of directors subsequently approved, restructuring of the board electoral areas. The upcoming board election is the first step in the transition to the new electoral structure. There are four geographically designated electoral areas - East, West, Texas, and At-Large. Each of these areas will elect a board member this Fall. The atlarge nominee is not geographically restricted. The nominees for this seat can come from any state or region. If you have a desire to serve on the board, or you would like to encourage a fellow breeder to run for a board seat, please don’t be bashful. Contact a nominating committee chairman or any committee member. The nominating committee chairs are: East – Rob Singleton, singletons2002@yahoo.com West – Shiloh Hall, shiloh518@yahoo.com Texas – Mike Weathers, mikeweathers@msn.com At-Large – Vern Suhn, vern@geneplusbrangus.com Feel free to call Darrell Wilkes, IBBA executive vice president, at dwilkes@gobrangus.com, if you have questions, comments or concerns about the board election process. MANDIE GARZA WELCOMED TO IBBA STAFF The new voice on the line at the IBBA office is Mandie Garza. Garza moved to the San Antonio/ Helotes, Texas area in 1997 after her father’s retirement from the Marines. Garza attended Sandra Day O’Connor High School and was active in FFA raising lambs and participating in Land Judging, Horse Judging, and Ag Mechanics (welding is now a favorite past time!). Garza graduated summa cum laude from Wayland Baptist University, and has been a special education teacher for the past 10 years. Her favorite things to do are take random road trips to small towns, volunteer for the Panther Roundup and Walter Gerlach Livestock Show and Sale, and help the veteran community at her local VFW Post. Garza says she is excited to join the IBBA team and get back to the agriculture world. She can be reached at mgarza@gobrangus.com. Welcome Mandie! REGSTR UPDATES TO DNA Beginning in July, the new DNA order form was launched into the Brangus Regstr system. In conjunction with the launch, the IBBA hosted a total of five webinars to


ASSOCIATION BRIEF give live demonstrations of the new DNA order form and to answer any burning DNA questions our membership had. If you were unable to attend the one of the live webinars, the tutorials are recorded on Regstr to help members understand the different ways to use the order form to its fullest potential. Additionally, the end of August brought more DNA changes and updates to Regstr. Our director of DNA and genomics, Macee Prause, is now able to upload DNA results directly into the system along with perform parentage analysis in Regstr. This is a huge step in the right direction for the association as we have all been struggling to keep track of our DNA records since the initial launch of Regstr January 1, 2019. Not all DNA is uploaded at present, but is in progress. Prause had been on do not disturb from September 1-15, in order to perfect the parentage profiles upload feature and parent verification. Even though the items were built, without using real life data and current orders being completed, it was impossible to tell if the tools worked perfectly. By focusing on Regstr updates, Prause was able to verify that uploads were saving all data properly and pulling the necessary criteria into the parentage tool. What does this mean for you? Now, DNA orders and results will all be able to be made in Regstr and processed completely through the system without a manual intervention. Results going forward will be able to be viewed on the live Regstr site, rather than having to keep track of results by hand or through emails. As stated previously, it isn’t 100% up-to-date at current, but it soon will be. Now that the process has been tested thoroughly, Prause can start the

slow process of uploading backlogged DNA files into Regstr. You may have already noticed some of those updates. Prause will be sending out an email to the member from each order once those results are posted on all backlogged DNA. Do not fret when you receive an email regarding an order over one year old. It is just a notification to you that you can visibly see these results in the member system now. Get ready to ring in the new year! Beginning 2021, everyone will be able to see the most up-to-date DNA results, profiles and parentage in Regstr. We hope that this will bring a great relief to both our members and staff who have worked so hard to improve our breed through DNA implementation.

IBBA FACTS in a flash in the past 60 days

35 New Senior Members 28 New Junior Members 8 New Associate Members 2,761 New Female Registrations 1,920 New Bull Registrations 2,779 New DNA Submissions

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EXECUTIVE CORNER

by Darrell Wilkes, Ph.D., International Brangus Breeders Association, executive vice president to their bull supplier that you couldn’t pry them away with a The IBBA Long Term Plan is enclosed with this issue of the tire iron. How do these seedstock producers build such loyalty Brangus Journal. I hope you will take some time to read it and from their costumers? In many if not most cases, the seedstock think deeply about how you might leverage the success of your producer earned the loyalty by truly focusing on the success of own enterprise by actively engaging in some of the strategies their bull customer. Of course, everybody says they are dedicated outlined in the plan. The focus of this article is the strategy to the success of their customers, but there’s a big difference related to downstream networking. In other words – connecting between wishing it so and working to make it so. In this hyperwith the segments of the beef industry that feed and harvest competitive market, it takes more than producing good bulls. It cattle. requires some kind of service-after-the-sale. I have had the pleasure and privilege of working with some of the most successful seedstock producers in America during A subset of the IBBA Long Term Planning Committee my years in the beef industry. There are many different recipes recently took a trip through feedlot and packer country in the for success, but the one that I have concluded is the most Texas panhandle and southern Kansas. In a Kansas feedyard, we dependable is the one that places the seedstock producer in the heard the story of a seedstock producer whose bull customers role of advocate and salesman for his/her bull customer’s feeder were retaining ownership and feeding their cattle at that cattle. feedyard. They sell the fed cattle on a carcass The bull business is There are many different recipes for success, grid and, therefore, have intensely competitive. but the one that I have concluded is the most detailed carcass data on Everybody who raises every animal. That’s the and markets stock bulls dependable is the one that places the seedstock context for the interesting knows that. There are producer in the role of advocate and salesman part of this story. a limited number of for his/her bull customer’s feeder cattle. top end commercial The seedstock producers willing to pay producer had the guts top dollar for stock bulls, and every seedstock producer wants to call a meeting of nine of his bull customers. They met at the them as a customer. Earning customer loyalty is a daunting task. feedyard and laid bare the detailed data from each of the nine I know many professional commercial producers who are so loyal (continued on page 14) 12

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EXECUTIVE CORNER (continued from page 12)

producers. In other words, everybody got to see everybody else’s data and did so in the presence of the seedstock producer who supplied bulls to all of them. From this point forward, I have to surmise what happened in that meeting because I wasn’t there and I have not seen the data from the nine herds. I imagine it went something like this: The top producer was earning $125/hd carcass premium and his cattle were converting feed 10% more efficiently than the guy on the bottom of the list who was ONLY earning a $75/hd carcass premium and the feed conversion on his cattle was equal to the feedyard average. I suspect the guy at the bottom of the list was not one bit embarrassed. Instead, he was determined to move up the list and he surely looked the seedstock guy square in the eye and said, “I’m counting on you to help me get to the top of this list.” If you were one of the commercial producers in that meeting, having been given the opportunity to benchmark and learn how the other guy was outperforming you, and the only reason you even had the opportunity was because you share the same gutsy bull supplier – if you were that guy, would you be looking for another seedstock supplier? Not a chance! Instead, you would be leaning even harder on the bull supplier to help you move up. You already know that another producer who is getting bulls from the same outfit is beating you by $50/hd in carcass premiums and $60/hd in feed conversion. You know the seedstock supplier has the genetics to get you there, you just need help selecting the right bulls. “The responsibility is on you,

Mr. seedstock guy. Help me win.” This is an extreme example of a seedstock supplier positioning himself as an indispensable component of his customers’ success. This particular seedstock enterprise has been working on this kind of networking for a couple decades. Even if you’re convinced that you need to stick your neck out and connect downstream on behalf of your customers, you cannot expect to leapfrog to this level overnight. That’s OK. You don’t have to. You can start in a lower gear. You can call every bull customer – ask them how, when, and where they’re selling their calves – and ask them if they’re satisfied that their cattle are being valued fairly. Most will say no. Be prepared for that answer. Ask them if they’re doing any sort of value-adding management such as preconditioning, mineral supplementation, parasite control, Age- and Source-Verification, genomic testing, etc. Are they documenting it, and are they promoting the value-adding things they’re doing? In other words, do the buyers of their calves even know they’re doing these things? Ask them if they’d be interested in getting together with some of your other bull customers to discuss what might be done as a group to market their calves together (especially for small and medium-sized producers). If you will just do the three things listed above, your head will be spinning with ideas on how you can help your bull customers connect downstream for their benefit. If you will help your bull customers find better markets, they will stick with you.

The responsibility is on you, Mr. seedstock guy. Help me win.

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A Young Ranch with Big Dreams: PHILLIPS RANCH TACKLES GROWTH GOALS WITH A FOCUS ON SUSTAINABILITY by Mollie Dreibrodt Nestled about 70 miles north of Orlando and 30 miles east of the Ocala National Forest in Seville, Florida, Phillips Ranch paints a prime picture of the symbiotic relationship that can exist between wildlife, ecosystems, and cattle production. This is by design. When the ranch was purchased in 2016 by twin brothers Tim and Todd Phillips, who were already successful, selfmade businessmen in the paving industry, sustainability was top-of-mind. “How can we make the ranch sustainable and profitable?” is a question that continues to drive operations today. Ranch manager, Rob Singleton, is a critical part of that answer. Singleton, a life-long cowman and current IBBA board member, first met the Phillips brothers in 2017, while working for another Brangus operation. He began consulting with the brothers in late 2017 when they decided to get into the Brangus business and, he joined Phillips Ranch full time in September 2019 as their ranch manager. “I got to know the Phillips brothers, their attitudes, and the way they do business,” Singleton said. “I felt like the 18

October 2020

potential here was unlimited and I still feel that way.” The potential he speaks of is rooted in a commitment to and vision of becoming the best in the business, which starts at the top under Tim’s leadership, as Todd passed away unexpectedly earlier this year. “We refuse to do anything that’s less than first class,” Singleton said. “We want to be top-of-mind in conversations about the best Brangus breeders in the world.” From its state-of-the-art facilities, the adoption and implementation of industry-leading technologies, and an investment in continuous genetic improvement of their Brangus herd, the young ranch is well on its way to achieving this goal. “When Phillips Ranch got into the Brangus business, we developed a long-term plan to optimize profitability and establish a sustainable cattle business,” Singleton said. “We know we need to reach a threshold of 500 breeding age females to cash flow and with a herd of 300 today, we’re on track to reach 500 in the coming years.” Their journey to achieve this desired growth is heavily influenced by and enabled through the implementation of technology like embryo transfer (ET), specifically in-vitro


From left to right: Lindsey Berry (Phillips Ranch employee), Lisa Phillips, Tim Phillips, Rachelle Valentine (Phillips Ranch employee)

Todd and Tim Phillips with their father, Lex Phillips

fertilization (IVF) ET. A satellite location for Vytelle, the ranch believes in the power of ET and has prioritized the selection and flushing of a foundation of 10 donor cows to establish industry-leading genetics throughout their herd of both purebred cows and commercial recips. In addition to ET, their day-to-day operations are heavily rooted in using the data and technology available to them. From collecting tissue samples to verifying parentage of every new calf born on the ranch, to researching new innovations in the fields of genomics, reproduction, health, nutrition, and more, being early adopters of various technologies has helped set the ranch apart. “We are as close to cutting edge as we can be in terms of genomics and reproduction,” said Singleton. “As new technology becomes available, we will do our due diligence to research and decide if it is beneficial for us, or beneficial to the cattle business holistically through us and, if so, we will adapt to use it.” Despite their adoption of and access to industry-leading technologies, cattle ranching in Florida is not without its unique challenges. “It is hot and the humidity is killer,” said Singleton. “And

if it can bite you, eat you, or sting you – it lives here.” Selecting cattle that can thrive in these extreme environments is a necessity. For Singleton, Brangus were a no-brainer. “The Brangus breed is the total package,” he said. “Brangus are very adaptable to the Gulf Coast region and its hot and humid climate – if the cattle will work here, they will work anywhere in the world. Brangus are known for their built-in growth and mothering ability. They are adaptable. And these cattle will grade and gain and grow in the feedyard.” The last point is one he hopes to help educate other Brangus producers on during his role as an IBBA board member. “I dearly love this breed of cattle and I think, having worked with many other breeds, that carries some validity,” Singleton said. “I truly believe none of us Brangus breeders (myself included) realize the market share we can capture if we study our lessons and breed the right kind. In the deep south specifically, we have to get over the stigma that southern cattle won’t work in the feedyard. To do that, we have to (continued on page 20)

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FEATURE ARTICLE These long-term goals include establishing cooperator consciously produce and purchase cattle with the genetics and relationships with customers and other breeders throughout genomics to work in the feedyard.” the industry to support the marketing efforts of those who His decision to become an IBBA board member was have purchased their genetics. While currently marketing driven by an innate responsibility to be part of the solution. cattle at private treaty and through consignment sales, Phillips “I liken my decision to run for the board to voting for our Ranch will host its first production sale on the ranch in the president,” he said. “If I’m not willing to do my part to make fall of 2021 as they work to establish these marketing avenues it better, I have no right to complain.” for future customers. These beliefs and passion for the breed go with him every Singleton is convinced that, with the Phillips family at day as he manages the Phillips Ranch with a long-term view, the helm of the ranch, opportunity is endless. rooted in creating a sustainable operation, in mind. “It’s a situation you don’t find very often,” he said. “The “In Florida, sustainability is a big deal,” Singleton said. Phillips family treats me and my family like we are part of “To us, a part of that means doing the best we can do with the theirs. They are good to us. They are good to their customers. forages we can grow here. Our cattle run alongside Florida’s They are truly interested in other people’s success and playing natural wildlife. We a big part in the success believe there is a of the Brangus breed. I truly believe none of us Brangus breeders symbiotic relationship People do business (myself included) realize the market share we between the cattle and with people they know can capture if we study our lessons and breed wildlife and do our and like and I hope best to promote that everyone gets a chance the right kind. natural habitat. We’ve to meet the Phillips -Rob Singleton, manager, Phillips Ranch found that the forages family.” our cattle prefer are Singleton himself different than the forages wildlife prefer, so we try to maintain is motivated to do his best by the support and example of and help preserve and grow the forages that are beneficial to his family, including his wife, Deb, and children, Kendall, both the cattle and wildlife.” Campbell (Bubba), and Savannah. This quest to maintain a shared and sustainable ecosystem “We are very blessed,” he said. “My wife has given me drives decision-making for the ranch as they work to build a unwavering support throughout my career and our kids are premier seedstock operation. awesome. They are the reason I get up every day and do the “Our owner does his very best to remove any obstacles best I can do.” that are posing challenges to our goals for the ranch,” As for his future with the Phillips Ranch, it’s an easy Singleton said. “Short term, we’re working hard to reach the answer. number of cows we need to cash flow, while long-term we “As long as they want to be in the Brangus business, I’ll want to be known as a progressive, aggressive, and sustainable be here,” Singleton said. breeder.” (continued from page 19)

Rob Singleton rides through the herd checking cattle.

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Town Creek Farm Bull Sale & Commercial Brangus Bred Heifer Sale AT THE RANCH NEAR WEST POINT, MISSISSIPPI

Saturday, October 17, 2020 • 12 noon 140 TOWN CREEK FARM BULLS Johnes-Free, Trich, BVD Tested.

Brangus, Ultrablack and VigorMax™ Half-Blood, 3/4 Blood and Brahman Bulls. Large selection FULL 2-year old bulls (DOB: Fall 2018). Powerful, practical, functional bulls developed on a high roughage, forage-based ration. Bulls guaranteed. Bulls sell guaranteed Johnes-free and BDV-PI and Trich tested. Large selection of user-friendly and calving ease bulls.

200 BRANGUS AND ULTRABLACK COMMERCIAL BRED HEIFERS

POWERFUL BULLS FROM A PROVEN PROGRAM g

g

HE SELLS 279G – 4.51% IMF.

g g

g

HE SELLS - 036G4 – 4.47% IMF. 1.28 REA/cwt.

g

Select bulls from proven Brangus, Ultrablacks, Vigor Max™ (Brahman x Angus half-blood maximum heterosis), 3/4 Blood and Brahman Bulls. Full two-year old bulls selling. Fertility is our top priority. All other traits follow fertility. Opportunity to buy bulls from a program that culls EVERY open female and EVERY female that doesn’t bring a calf to weaning pens. Genetics developed and proven for more than 30 years. Genetics are proven to develop powerful, profitable cow herds.

g

g g g

g

g

g

Maternal bulls to develop superior replacement heifers that are fertile and long lasting with good udders. Selection of calving ease heifer bulls. User Friendly bulls. Bulls are hard, ripped and toned; ready for breeding pastures. Managed to be disease free. ALL bulls out of Johnes-free cow. Environmentally adapted and acclimated bulls that withstand heat and humidity. Longevity – of bulls and their daughters.

3 Quality Assurance always comes first. TOTAL COMMITMENT

Since 1993 HE SELLS 4861G2 – 4.78% IMF.

Go to our website or call to request a sale catalog and join our mailing list. Bid and Buy On-Line. Real-time bidding and buying will be available through DV Auction on sale day. Buyers must pre-register by calling (402)316-5460 or go on-line at www.DVAuction.com. Town Creek Farm bull lots will be available for on-line viewing October 5, 2020. Bred heifers lots in groups of five available on-line Friday, October 16, 2020.

TOWN CREEK FARM

Milton Sundbeck, Owner • Office 662.494.5944 32476 Hwy. 50 East, West Point, Mississippi 39773-5207 Joy Reznicek Sundbeck 205.399.0221 • Joy@TownCreekFarm.com Clint Ladner 662.812.8370 • Cladner@TownCreekFarm.com www.TownCreekFarm.com

ALL THESE BULLS SELL.

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AFFILIATE UPDATE

THE BRANGUS BREED IS

“Movin’ on Up!”

Article and photos by Kendall Whatley, Bar K Cattle Services

The Southeast Brangus Breeders Association (SBBA) Field Day, hosted by Phillips Ranch, LLC was a spectacular event that left attendees feeling very enthusiastic about the direction of the Brangus breed. The field day was marked with mention after mention of progress and promotion of the Brangus breed in the cattle industry. SBBA president, Jimmy Trice, opened the event by thanking the Phillips family and Phillips Ranch, LLC for hosting the event. Tim Phillips, owner, welcomed and thanked everyone attending the 2020 SBBA Field Day. Darrell Wilkes, Ph.D., IBBA executive vice president, presented to the assembly a great synopsis for the potential of Brangus cattle in the marketplace and explained the plan for growth of Brangus cattle with his “State of the Brangus Union” address. Following Wilkes’ Brangus address, Phillips Ranch treated everyone to a live demonstration of follicle stimulating hormone (FSH)-free oocyte aspiration by the staff of Vytelle. Friday night concluded with great food and good fellowship, all while enjoying entertainment from Cliff Cody. On Saturday, Raluca Mateescu, Ph.D., presented Bos indicus research to the assembly that she has been conducting at the University of Florida. Talk about

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progress! Continuing the theme of advancement, the group then heard from Clint McWaters and Ashby Green, Sr., Ph.D. of Neogen, who spoke on the use of new and old technologies in genomics. The cap on an edifying weekend was a talk from Tom Jones of Hy-Plains Feedyard about the value using Brangus sired calves is starting to have in the market. After lunch, the attendees had the opportunity to watch a short demonstration by Clinton Anderson on his equine training program. Special thank you to the Phillips family from the Southeast Brangus Breeders Association for hosting the 2020 SBBA Field Day, the Phillips family was very generous and hospitable. Also, thank you to Rob Singleton, IBBA east region board of director, for pulling the event together. Special guests included Chris Heptinstall, IBBA president; Allen Goode, IBBA 1st vice president; Mike Weathers, IBBA secretary/treasurer; Mark Cowan, IBBA Breed Improvement Committee chairman; Melanie Fuller, IBBA staff; and Darrell Wilkes, Ph.D., IBBA staff. SBBA officers in attendance included Jimmy Trice, president; Michael Childers, secretary/treasurer; Trey Cuevas, director; and Kendall Stennett, director.


AFFILIATE UPDATE

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REPRODUCTION REPORT

LET’S TALK BULLS:

BREEDING SOUNDNESS EXAM by Carson Andersen, University of Missouri, graduate research assistant Reproductive health and management are often emphasized in cows and heifers to help ensure the success of a breeding program. However, bulls are sometimes too easily overlooked. Bulls are often assumed to be fertile at the start of each breeding season and are frequently turned out to cows without any knowledge of fertility. Just because a “proven” bull has successfully produced calves in past breeding seasons does not mean he is fertile today. Failure to identify subfertile bulls can lead to substantial economic losses. However, less than 20% of producers in the beef industry have breeding soundness exams performed. A breeding soundness exam (BSE) assesses a bull’s likelihood of establishing pregnancies among a group of reproductively sound females in a defined breeding season. A BSE is a complete and thorough evaluation that includes a general physical examination, inspection of the external and internal reproductive system, and assessment of sperm production and quality. Although a BSE is not a direct evaluation of fertility, it is a predictor of a bull’s potential to be successful in the near future. A BSE classifies a bull as one of three categories: satisfactory potential breeder, unsatisfactory potential breeder, or deferred. From a management perspective, identifying an unsatisfactory bull allows a producer to find a satisfactory replacement before the start of the breeding season. This can help ensure an increase in the number of early pregnancies which translates to more pounds of calf at weaning and

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increased profitability. It is recommended that a BSE is performed within 60 days of the start of each breeding season. If you use the same bulls in multiple seasons, it’s recommended you have a BSE performed before each season. A bull that passes a BSE as satisfactory prior to the fall breeding season simply may not pass as a BSE as satisfactory prior to the spring breeding season. Bulls that are deemed unsatisfactory or deferred can be rechecked at a future date. In some cases, problematic fertility resulted from an injury or from another stressor, and bulls may also be deferred simply because they are too young at the time of the exam. A BSE does not assess the sexual behavioral traits of the bull, such as libido and mating ability, or whether a bull will remain a satisfactory potential breeder throughout the entire breeding season in the case that an injury occurs. Because of this, observations are necessary to further evaluate a bull’s suitability to breed cows. Additionally, a BSE cannot determine if a bull is free of infectious diseases. A BSE can be a good time for your veterinarian to test for reproductive diseases and also administer annual vaccinations or parasite control. Breeding soundness exams are an essential management tool to help minimize risk in your breeding program. Consult with your veterinarian on timing and frequency of breeding soundness exams for your operation.


GENEPLUS

GENEPLUS

NEXT STEP THE

IN TRUSTED GENETICS

GENEPLUS SUHN’S TTT LM SIGNAL 30E13

CED BW WW 9.0 -2.6 40

YW 85

M TM CEM 5 25 4.0

SC 1.18

REA 0.48

IMF 0.09

FT -0.024

SUHN’S BUSINESS LINE 30D26

CED BW WW 5.7 0.2 41

YW 77

M TM CEM SC REA 0 20 3.6 1.95 0.68

IMF FT 0.27 -0.045

SF BRICKHOUSE 909D9

CED BW WW 4.6 1.1 44

YW 83

M TM CEM SC REA 4 26 3.6 1.05 0.67

IMF FT 0.29 -0.039


SUHN’S SYNERGY 416E23

CED BW WW 2.1 2.9 39

YW 72

M TM CEM SC REA 3 23 3.5 0.58 0.40

IMF FT 0.01 -0.050

CB ORACLE 468F15

CED BW WW 5.6 0.1 35

YW 67

M TM CEM SC REA IMF FT 10 27 3.2 0.61 0.51 0.25 -0.027

SUHN’S DIRECT LINE 30G5

CED BW WW 6.7 0.1 41

YW 84

M TM CEM SC REA 9 30 4.1 1.56 0.79

IMF FT 0.21 -0.034

GENEPLUS


SUHN’S EPIC 331D16

CED BW WW 5.4 0.2 50

YW 104

M TM CEM 8 34 4.1

SC REA 1.51 0.89

IMF FT 0.53 -0.031

VOREL CURRENCY 25E8

CED BW WW 7.4 -1.4 35

YW 74

M TM CEM SC REA IMF FT 7 25 5.0 0.59 0.55 0.14 -0.029

VOREL ABSTRACT 25E9

CED BW WW 5.8 0.2 38

YW 81

M TM CEM SC REA 13 32 4.3 0.86 0.65

IMF FT 0.13 -0.030

CRC UPGRADE 55D3

CED BW WW 4.3 1.4 34

YW 68

M TM CEM 11 28 3.6

SC REA 1.24 0.27

IMF FT 0.19 -0.018


FEATURE ARTICLE

THE IMPORTANCE OF COMMUNICATING ACROSS GENERATIONS “SIRI, DO YOU SPEAK 65-YEAR-OLD?” by Sarah Beth Aubrey, owner, A.C.T., Aubrey Coaching & Training

At a conference where I was speaking last spring, I met Kelsey, a recent college grad who had been back at her family’s California ranch about eight months. She was looking for help in navigating the waters of dealing with employees much older than her and told me about the day she literally collapsed at her desk in tears. Things had been bad for a while, but everything had come to a head when her dad yelled at her in front of two employees, saying she needed to have more control over “her people” if she was going to do this job right. Worst of all, one of the guys had been Tony, a long-term employee that Kelsey felt sure was trying to undermine her at every turn. She had been trying to tell her dad about that concern—and that she needed some kind of help—when he’d 28

October 2020

blown up. Back at her office and at her wit’s end, she literally asked her phone’s voice activation assistant, “Siri, do you speak 65-year-old?” Kelsey swore the answer came back: “No, I do not understand that.” So, how do you help a young leader manage people who are older than her, who have had many more years of service, and who have never reported to a girl (and don’t want to start)? Well, it’s not easy, but it starts by looking at the influence. One of the most critical aspects of influence involves clearly communicating value as well as expectations. COMMUNICATING VALUE When family members come back to the ranch, we consider ourselves very fortunate because many operations don’t have the opportunity to nurture a son or granddaughter that can take the reins. Of course, no ranch can continue without eventual interest of younger people to take their place at the helm. Yet, the differences in generations can create some interesting and concerning situations, that if left unattended to, will undermine the operation’s future and chances to continue. Whether you are looking to transition your business to a family member or don’t have an heirapparent and are searching for a younger person to mentor that will potentially take over the ranch, communication is critical for succession. We have at least three (sometimes four, and soon we might have five) generations around our farm or ranch workplace! The question is how to get the different generations effectively communicating when there is a span of nearly a century between the 14-year-old grandson who thinks he’d like to raise cattle and the ninety-something great-grandfather who still owns much of the land. It would probably be much easier if there was an app for communicating across generations! THE FOUR BIG WAYS TO COMMUNICATE ACROSS GENERATIONS A few ways to encourage better communication with others and an appreciation of the value they bring, include: 1. Acknowledge and appreciate differences (but stop stereotyping!). It can be easy to fall back on generational stereotypes when working across generations, which makes it particularly difficult to correct. However, in these situations, we have to pause and make an effort to avoid these limiting biases. We are all influenced by and, ultimately, products of our time periods—when we were born, raised, became adults, and gained our experiences. These experiences define who we are as individuals and are deeply ingrained in our personalities. 2. Understand value differences. “Because it’s always been done that way” is the type of thinking that doesn’t resonate as a legitimate reason with anyone, and particularly, with people who are new to the business. While different generations may naturally value and prioritize different things, it’s valuable to have open discussions and explorations about the reasoning behind


FEATURE ARTICLE why things are done a certain way. Think of it this way: If someone younger questions you about the why of something and you can’t immediately explain it, then it is probably worth questioning. 3. Be willing to learn. Younger generations need to be patient and willing to learn from experience. It turns out we actually don’t have all the answers just because we turned 21 or graduated from college. In turn, mature generations must have the willingness to teach rather than tell. Do you have an established system for knowledge transfer in your operation? If not, pairing a more senior, experienced employee with a junior person is the quintessentially classic way to mentor effectively and give everyone a chance to shine. 4. Acknowledge differences with respect and expect respect. Respect for others needs to be a clear expectation, and managers must set up systems to make this happen. The biggest challenges younger family members have when starting at the farm don’t usually involve working with parents and often long-term employees that might just be a tad set in their ways. Start by clear reporting structures, which can help prevent a host of avoidable problems. Also, it takes work and vigilance at all levels to ensure that a culture of respect is practiced. If you see older employees dissing a young manager, say something. Stepping in under these circumstances sends a message that disrespect will not be tolerated. Finally, just as Kelsey eventually learned when she and her dad sat down to talk, communicating value is not just a ‘younger generation problem’. Every person must communicate the value they bring to the ranch business and appreciate the value of others. All generations need to communicate their value in order to be heard, respected, and effective. Sarah Beth Aubrey’s mission is to enhance success and profitability in agriculture and rural communities by building capacity in people. She believes everyone has a unique definition of success, and strives to foster that potential whether through one-on-one executive coaching, by facilitating peer groups, or by leading boards through change-based planning initiatives. Entrepreneurial at heart, at 26 she launched a retail meat business and at 30 a grant-writing firm. Both businesses have been sold to investors. As the former CEO of Prosperity Ag, LLC, Sarah Beth wrote over 300 successful grants in 39 states, yielding nearly $60 million. In 2015 she founded A.C.T., Aubrey Coaching & Training LLC, a performance-based leadership training and executive coaching firm. In January 2018 she launched Elevate Ag, a farmer and agribusiness CEO peer group network program. Sarah Beth holds a B.S. in Agricultural Communications from the University of Illinois and an M.S. in Strategic Communication from Purdue University. She began her career with Novartis, then moved into business development and training with ABG, Inc. Sarah Beth and her husband raise cattle in Central Indiana where she is active in statewide and local organizations.

10 Tips For Communicating Across Generations 1. Match Formality to the Culture 2. Use Multiple Communication Avenues 3. Individualize Your Approach 4. Understand Value Differences 5. Be Aware of Motivating Factors 6. Ask, Don’t Assume 7. Be Willing to Learn 8. Be Willing to Teach 9. Acknowledge the Differences 10. Don’t Take It Personally www.sarahbethaubrey.com sarah@sarahbethaubrey.com 29


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AFFILIATE UPDATE

RED BRANGUS BREEDERS HOLD ANNUAL IRBBA MEETING AND ACTIVITIES by Lea Stokes The International Red Brangus Breeder’s Association (IRBBA) gathered for “A Big Red Brangus Weekend” June 26th-28th in Bryan, Texas. The event included an annual membership meeting, the “Divas in Red” Sale, and an IRBBA member dinner and awards presentation. The weekend concluded with the Texas Invitational IBBA Open Brangus Show. During the annual IRBBA meeting, the slate of officers was re-elected. The 2020-2021 executive committee will consist of: president, Marcos Borges, Wharton, Texas; vice president, Allen Goode, Mabank, Texas; secretary, Bruce Buffaloe, Houston, Texas; and treasurer, Craig Stovall, Grapevine, Texas. Kimberley Robb, New Waverly, Texas was newly elected to the IRBBA board of directors. Re-elected to new terms on the board were Buffaloe and Marvin Tanecka, Columbus, Texas. They join current board members: Don Cox, Katy, Texas; Fernando Franco, Tepatitlan, Jalisco Mexico; and Stephen Lee, Baton Rouge, Louisiana.

The new IRBBA Board of Directors (from left to right): Kimberly Robb, Marvin Tanecka, Don Cox, Fernando Franco, Allen Goode, Marcos Borges, Bruce Buffaloe, Craig Stovall, and Dr. Stephen Lee.

Highlighting the weekend was the Friday evening IRBBA member dinner and awards presentation. Members gathered for an evening of socializing, outstanding member recognition, and the presentation of the IRBBA scholarship recipients. The 2020 IRBBA Breeder of the Year was presented to Marcos, Adriane, and Stephanie Borges of Wharton, Texas. In 1995 Marcos Machado Borges, Jr., purchased a group of highly selected Red Brangus females from Ed Mears’ herd to start MBJ Ranch. A native of Brazil and a citizen of the United States for more than 25 years, Borges has taken on the

responsibility of disseminating the Red Brangus breed and its composites throughout various countries such as Mexico, Costa Rica, Guatemala, Nicaragua, Venezuela, and Colombia. He makes presentations and participates in Brangus-focused conferences as a way to support its genetic improvement. His work is not limited, however, to the American continent; he has also traveled to Thailand, South Africa, Turkey, Australia, and others. Borges has served on the IRBBA board of directors since 1997. In 2004, he took over as president of the IRRBA. He also served as a director for the IBBA and as vice president for the Texas Brangus Breeders Association. The IRBBA congratulates and thanks the Borges family for their many contributions! Tracee Buffaloe-Price was honored as the 2020 IRBBA Member of the Year. Buffaloe-Price is a fifth-generation member of the Buffaloe family raising cattle on the Gulf Coast of Texas. Her father, Bruce Buffaloe, and grandmother, Wilma Buffaloe, started raising Red Brangus in the early ‘90s. Buffaloe-Price grew up showing Red 2020 IRBBA Brangus and attending sales with her family. Member of the Year She is an active member of the IRBBA Tracee Buffaloe-Price. and has served as the IRBBA Scholarship Committee chair for the past 10 years. She has been key to the growth of the program and has been instrumental in the development of the scholarship foundation program. Congratulations on a well-deserved award. IRBBA scholarships were presented to 13 outstanding young students. Tracee Buffaloe-Price, IRBBA Scholarship and Foundation Committee chair, presented nine junior scholarships totaling $5,000 and four senior scholarships totaling $5,500. That’s $10,750 going to Red Brangus youth! Congratulations to the following recipients. IRBBA Junior Scholarship - Marcos Machado Borges, III Memorial Payge Dupre, Kathleen, Florida Carson Gibson, Flatonia, Texas Regan Greer, Spring, Texas Jazir Guajardo, Wharton, Texas Kyle Leamons, Houston, Texas Chase Lund, San Antonio, Texas Kayce Lopez, Fort Worth, Texas Braden Stutts, Lola, Texas Garrett Stutts, Lola, Texas (continued on page 32)

2020 IRBBA Breeder of the Year (from left to right): Freddie Southall, Pat Fagan, Allen Goode; recipients Marcos, Adriane and Stephanie Borges; Dr. Stephen Lee, and Kimberly Robb.

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AFFILIATE UPDATE (continued from page 31)

IRBBA Senior Memorial Scholarship Foundation Jim Hunt Scholarship: Micah Chantos, New Braunfels, Texas Don Jobes Scholarship: Gregory Matocha, La Grange, Texas Wilma Buffaloe Scholarship: Caryn Smart, Runge, Texas Senior Scholarship: Victoria Morgado, Spring, Texas

2020 IRBBA Memorial Scholarship recipients (from left to right): Micah Chantos, Victoria Morgado, Carson Gibson, Garrett Stutts, Braden Stutts, Kyle Leamons, and Regan Greer. Not pictured are recipients: Caryn Smart, Gregory Matocha, Jazir Guajardo, Payge Dupre, Kayce Lopez, and Chase Lund.

To generate funds for the IRBBA Memorial Scholarship Foundation, tickets were sold for a chance to win a Red Brangus heifer donated by Tajo Ranch. There were 100 tickets sold for $100. Tom Moore, Paige, Texas was the lucky winner. The IRBBA Scholarship and Foundation Committee includes: Tracee Buffaloe-Price, chair; Kay Gibson; Stephen Lee; Megan Greenwood; and Lissa Traber. On Saturday for the first time, Red Brangus exhibitors

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showed in a distinct Red Brangus division at the Texas Junior State Show. This came to fruition as a result of the hard work by the IRBBA Junior Committee chaired by Kimberly Robb. This committee worked with the Texas Junior Brangus Breeders Association (TJBBA) to provide this opportunity to junior Red Brangus breeders. Robb commented, “It is important for junior Red Brangus exhibitors to be able to compete and achieve in designated Red Brangus divisions.� The committee raised $3,200 to provide the full scope of awards for the added divisions. The IRBBA Junior Committee is comprised of Robb, Shawna Goerlitz, Tracee BuffaloePrice, Megan Greenwood, Audrey Acord, Taylor Goerlitz, and Emily Garza. The IRBBA is a regional association of the International Brangus Breeders Association (IBBA). The two associations share common objectives in advancing the quality, reliability, and value of Brangus cattle, red and black, for the beef industry. The IRBBA is comprised of breeders who produce and market registered cattle. The IRBBA exists to provide marketing avenues for registered Red Brangus cattle within the continental United States, as well as tropical areas around the world. Registration of cattle, administrative functions, and Total Herd Reporting is accomplished by the IBBA. For more information on the IRBBA, visit the website at www. redbrangus.org or by email at redbrangusinfo@gmail.com.


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35


ASSOCIATION BRIEF

FIRST DATE KIND OF QUESTIONS a date with dna testing by Macee Prause, International Brangus Breeders Association, director of genomics and research What DNA testing should I do on my animals? What are genomically enhanced EPDs (GE-EPDs)? Should I test for potential carriers? What are the benefits to DNA testing? What if I just do the basic parentage for now? Are my DNA testing results available for future use? What are the different prices for the DNA testing options? How should I get started? These are just some of the frequent questions we receive from members regarding DNA testing. The answer for each is “it depends� because each DNA question has an answer that is based on your personal herd and marketing goals. COLLECTING DNA Determining your DNA goals can seem like a daunting task, but you typically already have your destination planned, you just need help with the details to get there. It could be you only want to establish parentage for your offspring due to the use of multi-sire groups or close artificial insemination (AI) birth dates. Perhaps you use single sire pasture groups but

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want to obtain GE-EPDs on your replacements to determine their genetic probability prior to them reaching breeding age. Maybe you are in the bull market and want to provide top bulls tested free of genetic condition(s) or disease(s) such as bovine viral diarrhea virus (BVDV). Possibly you are in the import/export business and you need to meet certain country specific DNA testing requirements. Whether you are new to DNA testing or have adopted it since it launched in our industry, we can assist you with your needs. However, you need to know where you are going before we can help you get there. First off, you need to obtain your DNA samples. You can use tissue sampling units (TSUs), blood cards, hair cards, and/ or semen straws. Each of these is a source of DNA that can be submitted to the lab for testing. You can make a request for the IBBA to send you some DNA kits if you need any or some local vet clinics and other retailers have them available


ASSOCIATION BRIEF for purchase as well. The main thing to think of when choosing your sample type is, “Which collection method is easiest for us to collect based on when we would work the animals?” Blood cards and hair cards are $1 each. TSUs come in a box of 10 for $22.50 with the tissue applicator costing $45 (initial investment). However, currently, if a 30K TSU test is submitted, the Neogen lab refunds the breeder a free TSU test in return. One must also think of DNA processing costs. At this time, hair receives an additional $4 processing fee and semen receives a $5 processing fee, while blood and TSUs do not incur an additional fee. This is due to the additional labor and time spent extracting DNA from these sample types. In order for parentage to be conducted on an offspring, DNA must be obtained on the offspring itself and both parents of record if they are not already on file. Without having these profiles, parentage cannot be conducted in order to qualify or exclude probable parents. You may be working cattle and have collected blood samples to submit for DNA testing, but one of the herd sires you have already sold or is long gone. You can always grab a straw of semen out of the tank to submit for his DNA profile. It’s unfortunate, but sometimes it happens when your best momma cow drops dead in the pasture. You can cut off her ears, pack in a cooler, and send to the lab for sampling. Intramuscular tissue does not start degrading and have outside bacterial contamination for a couple days. It may seem like a hassle, but what if you decide to make one of her calves an AI sire or donor dam? Those artificial reproductive technology animals must be parent verified in order to have registered progeny with the IBBA. TESTING OPTIONS AVAILABLE Now that you have your samples collected, let’s go through the testing options available. The four main SNP parentage products available are the SeekSire ($15), 30K ($30), 100K previously known as the 50K ($45), and the 150K ($80). Any of these four testing products can be used to determine parentage for your DNA submission, provided that the parents have SNP parentage profiles on file or you are submitting the parents as well. When deciding which of these parentage products to order, think back to your goals and what you want the end result to be after all the testing is completed. In other words, what are you trying to get out of the DNA? Think of each of the four SNP products as a particular

level on a pyramid. If you want basic SNP parentage and nothing else, you would order the SeekSire test as it is parentage testing only, no additional bells or whistles. Choosing the next level up is the 30K. This would provide you with the SNP parentage similar to the SeekSire and also provide you with GE-EPDs. This is the minimum testing level in order to obtain GE-EPDs. The 30K has 30,000 marker coverage and EPDs are genomically enhanced and inputted to the 50K. The next tier is the 100K previously know as the 50K. This provides SNP parentage along with 100,000 markers for GE-EPDs. When you order the 100K or 150K, you are able to add “add-on” testing options such as coat color scores, horned polled results or genetic conditions results; most of these can be ordered as separate tests, but those costs add up. The 100K is considered the gold standard as all testing is already covered within the product for an addon price rather than standalone price. As the 100K product has these testing results covered in 100,000 markers, the results can be pulled from the results data rather than run on a separate chip. Thereby, giving you a discounted rate. Additionally, you may not want to know that data now, but the data can be pulled in the future at any point for the same add-on price rather than the standalone price. Finally, you have the toptier of testing which is the 150K. This product provides the same opportunities as the 100K with an additional 50,000 more markers to go towards GE-EPDs. The higher marker rate will improve the EPD accuracies as less of the genome is left to imputation. Now, you may be wondering what all of this means for you. Or maybe you understand the previous paragraph’s facts but are still unsure what is best for your herd. Below are some example situations that have arisen and the most appropriate testing selection for that circumstance. This may not be the proper decision for you but will hopefully provide you some insight into your current position. Let’s say you have an animal of which you would like to sell semen. In order for any buyer to purchase this semen and be able to register calves without issue through the IBBA, the AI sire must be parent verified. Now, there are some exceptions to this rule, such as if the sire already had a DNA profile on him prior to September 1, 2016, then he is technically grandfathered-in and he does not have to be parent verified in order for his calves to be properly registered. Otherwise, any current calves that you are raising with the

150K

100K

30K SeekSire

(continued on page 38)

37


ASSOCIATION BRIEF (continued from page 37)

probability of becoming a leading AI sire, DNA parent verification must be complete. It is highly recommended to use the 150K testing option for AI sires or ET donor dams in order to obtain the most accurate EPDs possible prior to mass propagating that lineage. It is also highly recommended to test any genetic condition that is a potential carrier (PC) on that animal and obtain the actual test result status [free (F), carrier (C), affected (A)]. If you plan to export semen and work on your international markets, DNA testing becomes a countryspecific requirement. All countries require a parentage profile be on file with the IBBA and that this profile is qualified to the parents of record. If you completed this for domestic breeders to be able to register cattle, you already have this step complete. However, other countries have specific DNA testing requirements that are not frequently used testing options. Australia and South Africa require Myostatin, CMS, and POMPES testing results on all imports related Brangus. This DNA test is only available on the 100K testing option. All South and Central American countries require STR parentage profiles be on file with the IBBA. Now let’s quickly reread that last sentence. STR parentage profiles must be on file. This is different from SNP parentage profiles. STR you may remember as microsatellite panels. This is the first parentage profile available on animals after blood typing. You may be thinking to yourself that it’s not different, a parentage profile is a parentage profile; however, it is a completely different profile that is incomparable to SNP. In order for everyone to better understand how they are different, I want everyone to think of movies for a bit. Think of STRs as an outdated parentage profile such a VHS tape. It

38

October 2020

is still a functional item and you can still watch a movie from it just as you can still use STRs to complete parentage. Now think of SNPs being DVDs and you can even think of the different SNP tests as different qualities such as DVDs, BlueRays, 4K resolution,…etc. Can you put your VHS tape into your DVD player? Or vise versa? I do not think so. This is the same thing with SNPs and STRs. They are noncomparable types of parentage profiles. Just as movies are adapting and revolutionizing, DNA is an everchanging field of study. SNPs are commonly used for parentage today as it is the most popular, accurate, and up-to-date way to determine parentage. However, older profiles are sometimes needed to backtrack to those older ancestral parents. If you must have an animal parent verified whether for a sale, show, or marketing requirement, be sure to look at the parent’s profile status prior to ordering DNA tests. If one of the parents has only STRs on file (shown in blue in Regstr on the DNA order form), then you must order the SNP parentage product of your choice along with the STR parentage. Both will be needed in order to parent verify that animal. If you use the bulk ordering feature on the DNA order form, select your main SNP parentage test from the drop down and a parent verify box pops up next to it. If you select ‘yes’ to parent verify, the system will automatically go through and determine which parents only have STR profiles on file and automatically order STRs when needed on a progeny. Whether you are a beginner or knowledgeable individual about DNA, it is an everchanging and growing sector of the industry. Trying to understand the basics and firmly have your goals and needs determined will make the journey a lot easier.


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avender Draggin’M and Partners (CDP) is an evolved continuation of the longterm partnership between Cavender Brangus, Draggin’ M, Double W and Johnston Brangus.

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CDP FOUNDING PARTNERS

JOE CAVENDER

JOHN MILAM

DAVID WOOD

WATKINS JOHNSTON

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DRAGGIN’ M RANCH EL DORADO, AR

DOUBLE W RANCH MCCOMB, MS

JOHNSTON BRANGUS LETOHATCHEE, AL

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GARY & KRISTI SEWELL

JIMMY TRICE & FAMILY

RAUL ELIAS & FAMILY

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ELIAS BRANGUS SONORA, MX

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Respect

FEATURE ARTICLE

THE TWO-WAY STREET OF

by Emily Lochner, International Brangus Breeders Association, editor

An elderly orchard farmer once said, “This land is not Thus, Roppolo began to purchase registered Brangus mine. The deed to the land is mine for right now, but really genetics. He started obtaining higher quality, registered I’m just here to preserve it and protect this little patch of genetics and initiated his campaign into improving his herd Earth until the next generation comes along to hopefully take every year through the use of A.I. and other prosperous care of it, too.” Most farmers and ranchers would agree that technology methods. Soon, though, he got to a point in his the ultimate goal in agriculture is two-fold: to feed the world career as manager of the local United Ag Co-op, where he and ensure the world can be fed tomorrow. Generational needed someone else on the cattle side of things. ranching can be sustained by being economically, socially, and “It really stresses me out when I know there’s things to be done on the farm, but because of career obligations or health environmentally responsible stewards of the land. But what happens when all the right steps are taken limitations, I cannot see to those farm priorities. I just needed to pass along a livestock or agricultural legacy, with no one a partner on the farm, because I wasn’t ready to give it up.” In the same small community, a young JC Bouse, to pass it down to? Whether for a lack of family or family senior vice president of the First State Bank, was looking interested in agriculture, farmers and ranchers can face a challenge when, after building a lifetime operation, there is no for a new avenue into the cattle industry. Bouse, married to Cheyenne with one to carry the torch. Jimmy Roppolo, two small children, of El Campo, Texas, Tinsley and Tucker, was This land is not mine. The deed to the land is found himself in a also similarly raising mine for right now, but really I’m just here similar-type situation commercial Brahman to preserve it and protect this little patch of after years of building cows at the time. Earth until the next generation comes along “I’ve always grown a herd of cattle. When to hopefully take care of it, too. up with cattle,” Bouse other obligations began recounts. “My dad to pull, he realized he used to always say his needed a partner. “I’ve always wanted to run cows,” says Roppolo. “For job was simply raising kids and cows. For many years, my most of my life I grew up with horses, but never cattle. When wife and I had Brahman cattle, but when we had children, I met my wife, Sandie, she was glad to be marrying someone we noticed that we couldn’t let the kids in the pen with who was not a cattle producer after having grown up in the them because of disposition concerns. Many people in the industry with a soft spot for beef-bound cattle. But one day, I community kept telling me that I needed to visit with Jimmy was working with my father-in-law on his ranch and he said, Roppolo. So we did meet for dinner one night.” Then the entire Bouse family made a trip over to “How would you like to be in the cattle business?”” Roppolo went to the bank, took out a loan, and Roppolo’s Brangus operation one fateful evening three years purchased a group of bred heifers and cows from his fatherago and a plan began to come together. “Initially, JC just purchased 25% of the herd, but in-law and began to raise commercial Brahman cattle. For now, he’s up to 50%. In the future he’ll go up to 75%, and a few years, he was mating Angus bulls to Brahman cows eventually 90% or more,” states Roppolo, “I think, though, and selling most of his calf crop due to lack of quality or for I’d like to keep some small part of it.” disposition concerns. “One day, I went over to a local rancher’s place and As easy as purchasing cattle sounds, a lot of planning, saw he was retaining about 25% of his heifer calf crop for communication, and goal setting went into Bouse and replacements. I was never doing that! So, I realized at that Roppolo’s master plan of succession. A road map of success (continued on page 44) point I needed to make a change,” Roppolo recalls. 43


FEATURE ARTICLE (continued from page 43)

worthy of emulating in similar operations. FINDING THE RIGHT PARTNER For most producers looking for a partner or someone to eventually take over an operation, the path to finding the right fit can be tremulous. “JC and I served on a committee at the bank together many years ago, which is where I first met him,” recalls Roppolo. “I was really impressed at this good, young guy really making it work in the banking business. After that, we kept bumping into each other around town at feed stores and meetings, we ended up swapping a lot of cattle stories, and became friends. He would come and talk to me about support at the co-op, and I would talk to him about best practice ideas for ranchers from the finance side.” All the while trading stock secrets, neither party was keen to the others desire for a new venture into the seedstock beef business.

Jimmy Roppolo with the JC Bouse family

44

October 2020

“Scott Arbuckle was a local loan advisor for most agriculturalists in the area,” comments Bouse. “I was in Scott’s office one day trying to figure out my next move and he said, “You really need to go talk to Jimmy Roppolo about partnering with him on some Brangus cows.”” “Of course, we knew each other previously but were not aware of each person’s personal desire to shake up their beef cattle operation,” says Bouse. “My advice to anyone looking to find a reputable partner is to talk to your local loan advisor. Not only will they have heard of people looking to sell, and also buy, but they’ve got a good idea on if that person will be good for their money and their word.” THE VALUATION PROCESS Putting a price on partnership can be delicate. “For us, we just set the value of the operation ourselves,” Roppolo mentions. “We didn’t feel the need to bring in any outside inspectors, we determined between the two of us what all the cows and calves were worth. I already had all of the


equipment so we’re just using that and splitting the cost of the a guy in my position needs to take the time to make sure cows and expenses.” that person is a good person – and a person who’s in it for Bouse echoes Roppolo’s sentiments on keeping expenses the long haul. Are they really truthfully ready to buy into even. the way you’ve always done things, or the values that you “We just set up a primary account at the co-op. If Jimmy have for the herd and the business? If you’re trying to raise needs range cubes he goes in and gets them and charges it and leave a legacy of raising the best beef cattle with gentle to the account. If I need hay, I go in and charge it to the temperaments, is that something the young person also account. At the end of the month, we split the bill right down believes? You’ve got to make sure they’re wanting this for the the middle 50/50.” For the time being, Bouse and Roppolo rest of their life, and not just as a foot into the door. For me – are 50/50 partners in the enterprise, at the time they were I’ve never doubted JC.” Bouse says the biggest piece of advice he could give is to 25/75, they would split the expenses accordingly. “At the end of the year we’ve both had income and set goals. expenses of our own,” says Bouse. “I may have sold three “When we first began this process, we sat down and set short- and long-term goals. Our original goal was to increase bulls and deposited the check, but then I also paid the lease the cow herd size by payment on land. So, five-fold. The original we settle up any income My advice to anyone looking to find a plan was to raise and and expenses we both reputable partner is to talk to your local sell enough bulls to had and write checks loan advisor. Not only will they have heard where Jimmy could to each other if needed. retire and focus on the That way we can settle of people looking to sell, and also buy, but cowherd. But since everything equally they’ve got a good idea on if that person will then, both of our before tax time.” be good for their money and their word. careers have continued THE DECISION DEBACLE -JC Bouse Differing decisions to grow and we’ve had are bound to occur. to reevaluate our ideas. From decisions on which bull to purchase, versus which feed At one point, we had increased the cow herd size by threeto incorporate, the path of seedstock partnership is rittled fold, and now we have backed off and are getting closer to the with choice. Of which, Bouse and Roppolo are not always on original number of cows we had, but at a much higher quality the same page. level. The important thing is we set goals and then continually “There are definitely times we disagree,” says Roppolo, revisit them based on the needs of the partners.” “we both make sure to weigh in on all the decisions from R-E-S-P-E-C-T More than anything, Bouse and Roppolo agree – no good what semen to select for a cow, to whether or not to put out partnership prospers without a little respect. fertilizer, to which heifers should be sold every year.” “When there’s the times we don’t agree – we usually just “The biggest part of a good partnership lies on the let it sit for a couple days,” advises Bouse. “Neither of us take appreciation side. I know what a chance Jimmy has taken the ‘my way or the highway’ type attitude. After a couple of on me, a young guy. I know that I can’t view the operation days, we circle back to the question and we’ve both mulled it as mine – it’s ours. I’ve got to continually ask questions and over well enough that we can come to a common agreement learn from Jimmy all the things I don’t know. It’s important -peacefully.” for me not to get ahead of myself and respect the way he’s Sometimes, Roppolo feels it is important for Bouse to done it for a long time.” learn the decision end of the seedstock business – even if to For Roppolo, the sentiment is equally as true. “It’s a two-way street. Any solid partnership is based on his detriment. “Jimmy let me fail sometimes. Even if he knew it was respect for the other person. If there’s something I can’t get to, a bad idea. Even if he knew I was going to fail and the like moving cows or worming cows, I know JC will be there operation was going to suffer--he wanted me to learn and be to take care of it. One of the main things I wanted was to able to make smart decisions in the future even if it caused be able to handle cattle gently without stress. JC gets it. We short-term discomfort. I’m grateful for the ability to learn the have matching ideology from that standpoint, so I can really right and wrong way to do things.” respect him when he’s working the cattle alone. I know he’s ONE PIECE OF ADVICE doing things the way I would hope they should be done.” After a few years of working side-by-side, the pair have a For Bouse and Roppolo, the sustainability of the beef few lessons learned to pass along. industry continues. With two small children always climbing “The biggest piece of advice I can say for someone in the cab of the truck to go check cows, there’s hope for the looking to on-board a younger partner is to carefully vet that next generation, too. The future of the registered Brangus person,” Roppolo advises. “Any young person would jump industry lives on through perseverance, communication, and at the opportunity to ‘take over a seedstock business.’ But, plain ole’ respect for your fellow mankind. 45


SUHN’S MISS FOUNDATION 30D3

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SCC MISS MYTTY 30Y19

SUHN’S MS BUSINESSLINE 416H49

GENEPLUS

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IN TRUSTED GENETICS

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SF BRICKHOUSE 302G15

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ASSOCIATION BRIEF

IBBA BOARD REDISTRICTING AND THE UPCOMING BOARD ELECTION

by Lori Edwards, International Brangus Breeders Association, director of member services and marketing The electoral districts for the International Brangus Breeders Association (IBBA) board of director seats have been changed. The IBBA Long Term Planning Committee recommended these changes, believing that it would strengthen the IBBA board structure. The board itself, acting in March 2020, approved the changes with some minor amendments. The IBBA by-laws anticipated that changes in board electoral areas might be necessary. The by-laws give the board the authority to change the electoral map in response to the changing demographics of where Brangus breeders and Brangus cattle are located. The redistricting of the board takes 11 areas and merges them into four regions: West, Texas, East, and At-Large regions. The number of board members will stay the same with the breakdown of three from the West, four from Texas, four from the East, and two At-Large members. The AtLarge candidates can be from anywhere. One caveat is that no region may ever have more than 5 board seats. Therefore, both At-Large members cannot reside either in the East region or the Texas region simultaneously. The reasoning behind redistricting the board is pretty simple and comes down to allowing more involved members to be a part of the leadership of the association. The previous structure made it difficult at times to find willing members to serve from those areas with relatively small numbers of members. For example, areas six and seven from the old districts had fewer than 50 members to find a candidate that was willing to run for the board and actively participate on the board. The new regions allow for a greater selection of members, almost 150 members, to cover those particular areas. The transition process of moving from the previous structure to the new structure is straightforward. Specifically, one of the retiring board seats in 2021 will convert to an AtLarge seat, and another in 2022 will convert to an At-Large seat. During the transition years, all regions are guaranteed their minimum number of allotted seats. The transition will be complete with the seating of the board of directors in the Spring of 2022. IBBA president, Chris Heptinstall, has appointed four nominating committees to recruit and qualify candidates for the upcoming board election. Consistent with IBBA by-laws, the president has appointed all eligible board members to serve on these committees. Board members who are seeking re-election will not be serving on any of the nominating committees. Each chairman will be recruiting members to serve on the nominating committees. The committee chairs and the appointed members are as 48

October 2020

follows, with contact information: East - Chairman: Rob Singleton, singletons2002@yahoo.com Member: Jeremy Jackson, jjackson101@gmail.com Texas - Chairman: Mike Weathers, mikeweathers@msn.com Member: Lee Alford, alfordcattle@aol.com West - Chairman: Shiloh Hall, shiloh518@yahoo.com Member: Troy Floyd, tfloyd@leaco.net At-Large - Chairman: Vern Suhn, vern@geneplusbrangus.com Member: Mary Douglass, twoheartsbrangus@yahoo.com Please do not be bashful. If you know of someone whom you believe would be a good board member (including yourself ), please contact a nominating committee chair or member. There is a Candidate Profile Form on the gobrangus.com website that each candidate must complete. Please complete the form and send it to the nominating committee members representing your region, or the At-Large nominating committee chairman if seeking the At-Large seat. Nominations are due by October 11. Candidates will be profiled in the November Brangus Journal and ballots will be mailed to all active senior members December 1, 2020 and are due back to IBBA’s accounting firm by January 4, 2021.

WEST 3 EAST 4 TEXAS 4

2020 Troy Floyd Shiloh Hall Greg Romans Vern Suhn Lee Alford Mary Douglass Allen Goode Mike Weathers Chris Heptinstall Jeremy Jackson Darrell Law Rob Singleton

2021 Troy Floyd Shiloh Hall Vern Suhn Open Seat Lee Alford Mary Douglass Mike Weathers Open Seat Chris Heptinstall Jeremy Jackson Rob Singleton Open Seat Open Seat

AT LARGE 2

2022 Vern Suhn 2021 Elect Open Seat Mary Douglass 2021 Elect Open Seat Open Seat Jeremy Jackson Rob Singleton 2021 Elect Open Seat 2021 Elect Open Seat


49


association

OKLAHOMA BRANGUS FA L L SA L E

O CTO B E R 17 , 2 0 2 0 M CA L ESTE R , O K | 1 2 NOON

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FEATURE ARTICLE

LAMBERT INDUCTED INTO TEXAS AUCTIONEERS ASSOCIATION’S HALL OF FAME by Martha Garrett, The Hollida Company 52

October 2020


D

FEATURE ARTICLE

oak Lambert, a leading cattle set a goal to be hired as the auctioneer for just one sale in the auctioneer, was inducted into the next year. He exceeded that goal by having 10 sales and at Texas Auctioneers Association’s (TAA) that point, he decided to make a career move from behind the Hall of Fame during their annual block to being on the block as the auctioneer. Now some 30 years later, Lambert continues to call convention in San Marcos, Texas. Lambert, whose voice is recognized across the United cattle sales of many breeds, but largely Brangus, Angus, and States at cattle, car, and benefit auctions, has been calling sales Charolais production and bull sales. He can also be found on for more than three decades. The auction industry has been the block for the American Royal and Fort Worth Livestock his passion and sole profession throughout his career. Show market sales, and calls the prestigious Fort Worth He is a 1985 graduate of Texas A&M University (TAMU) Stock Show Ranch Horse Sale from the floor of the coliseum. with a B.S. degree in animal science. While a student at Additionally, he also auctions the Houston Livestock Show TAMU, he was a member of a champion meats judging and Rodeo All Breed Bull and Commercial Heifer Sale. He team. Lambert paid his way through college with several calls a number of car auctions on a weekly basis and at one jobs, including working nights and weekends at the nearby time called the televised Barrett-Jackson Car Sales. Lambert entered the TAA Auctioneer’s Contest, as a Calvert Sale Barn in Calvert, Texas. He quickly developed an 25-year-old rookie auctioneer and won it. He, along with attraction to the beef industry, the ranchers, and the auction ringman, Cody Long, have also won a team automobile method of marketing. Upon graduation, he joined ASH Marketing, a purebred auction championship. cattle sales management company that focused on Brangus Early in his career, he met and married his wife, Wendy, who is also an auctioneer and under his guidance, she won the cattle breeding operations. His job was to arrive at a client’s TAA Contest 25 years after he had. They have three children, ranch, sort, and pen cattle, and work the behind the scenes D.P., Denton, and Sydney, who is married to Jake Little. logistics for the cattle sales. Lambert was also cultivating Lambert has always carved out time for his family, even relationships during this time, as he would often be at ranch though his schedule is busy and requires frequent travel. He four to five days prior to the sale. This allowed him to get has taken many red-eye flights and hired drivers, just so he to know the owners, the help and everyone involved in the could be present for Lambert family activities and still be production of the sale. At one particular sale, the auctioneer couldn’t arrive in at his best on the block. Lambert, who resides in Decatur, time. The marketing company found a replacement at the last Texas has been an active supporter of many TAMU activities, minute, but the results of the auction were less than stellar. especially those related to agriculture and he has always been The principles of ASH Marketing decided that Lambert a proponent and supporter of 4-H, FFA, and junior breed should go to auction school to ensure that their clients were association involvement. The Lambert family has also developed a love for the never left in a bind again. Lambert would graduate from While Lambert’s strong voice, smooth children of Zambia. They have Missouri Auction School in 1986 and made multiple mission trips to that chant, and industry knowledge are even though he had been to school country to serve and have spearheaded and had his license, he was still doing admired and recognized across industries, financial support measurers for the his same duties for ASH. He practiced his commitment to building relationships children of Zambia. In addition he his chant, while driving from ranch remains one of the strongest principles of has always found time to be an active to ranch and he continued meeting member and leader in his church. Lambert Auction Services. Lambert has also given back to seedstock operators across the country. But it wasn’t long till he got his break into the business. the auction industry. He has served a three-year term on As sale time neared at one particular sale, the auctioneer didn’t the TAA Board of Directors and a two-year term on the show and he couldn’t be reached. Then, just a few minutes Manheim Auctioneer Council. He served as a director for before sale time, the sales marketing company found Lambert the National Auctioneers Association (NAA) and currently in the back and told him he was the auctioneer. He couldn’t serves on its promotion committee. He is a recipient of the find a hat to borrow, but did find a tie and he climbed up NAA President’s Award of Distinction, which recognizes his on the block, despite the remnants found on his jeans from volunteer efforts for the association. He is a partner in DV Auctions, one of the first online working cattle in the back prior to sale time. All the relationships he had been cultivating over the last bidding platforms to be utilized in purebred cattle marketing. few years were sitting in front of him and cheered him on While Lambert’s strong voice, smooth chant, and with steady, solid bidding. The cattle sold as high as had been industry knowledge are admired and recognized across industries, his commitment to building relationships remains expected and the owner was ecstatic. Lambert made a very one of the strongest principles of Lambert Auction Services. favorable impression on the crowd with his ability to chant He was inducted into the TAA Hall of Fame before many the numbers and deliver the prices in a smooth and easy-toof his peers, as well as his family and many close friends, who understand manner. He returned to working in the back after that sale, but showed up to surprise and congratulate him. 53


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FEATURE ARTICLE

STRATEGIES FOR FEEDING WEANED CALVES by Caitlin Hebbert, Noble Research Institute livestock consultant Editor’s Note: Article Courtesy of Noble Research Institute

’Tis the season that every producer looks forward to all year. The sound of bawling calves and feed delivery trucks means the onset of preconditioning and sale day is just around the corner. The weight of what you have to manage now is significant. You’ve already invested more than a year’s work in this year’s calf crop. You’ve spent time and money in selecting quality bulls and in choosing the right nutrients and management to get your cows bred in a timely manner. All of that has had effects on the calf ’s ability to survive and thrive in utero and for the first several months of life. However, despite all of your intensive efforts, the management between weaning day and sale day has arguably the greatest effect on your revenue. With roughly 16 months invested in this calf crop, it is critical to continue to be intensive and considerate during these next couple months of preconditioning. WHAT RATION SHOULD I USE? The most popular call that I get as a livestock consultant 56

October 2020

in September and October is about feeding calves. Specifically the question, “What ration should I feed?” I also get questions about mineral and supplements. The questions are always about the “what.” I rarely get questions about the “how.” However, when it comes to weaned calves (and I say this cautiously), I adhere to the concept that how you feed them is arguably more important than what you feed them. This is not to say that you can adequately deliver 6% crude protein hay and last year’s range cubes to a set of calves and expect optimal results. Rather, there are two pieces to optimizing the nutrient management of your calves: formulation and delivery. Let’s consider the latter and look at some feed delivery considerations and strategies. FAMILIARIZE CALVES WITH FEED AND WATER • If possible, familiarize calves with feed prior to weaning. A lot of behavior, including eating, is not so much instinctual as it is learned. If calves see the cows eating from a bunk, they feel safe and curious and are more likely to come up and familiarize themselves with the feed as well. They learn that the bunk has feed in it, and when they are in an unfamiliar situation (continued on page 58)


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FEATURE ARTICLE

(continued from page 56)

(an unfamiliar pen, without the cows, stressed from processing, etc.), they will recognize the bunk and the feed within it as a familiar item. • Water may not be familiar either. If your calves have only ever drank from a pond and now you have a high trough with concrete around it — that can be a big barrier to a calf coming up to get a drink. If a calf (or any animal) doesn’t drink and stay hydrated, they’re far less likely to eat and will certainly consume less when they do eat. If you have an automatic waterer with a ball, this can especially be difficult to learn. Try to familiarize calves with the water source pre-weaning. It can help to overflow your water source onto the ground, if possible, the first couple of days, to help calves catch the scent of and find water. This is especially helpful in a bigger trap. • Feed a ration that is nutrient-balanced and palatable. If a calf comes to the bunk and experiences unpalatable feed, it often can be difficult to get the calf to come back to the bunk once it knows it doesn’t like what’s there. Set them up for success. Make the right thing easy. • Don’t make the calves go looking for feed. Don’t place the feed bunks in the middle of the weaning pen or pasture. Freshly-weaned calves are notorious for walking the fences. Place the feed bunks perpendicular to and flush with the fence. This guarantees that calves will encounter feed sooner rather than later and be more likely to stick their noses in the bunk, get a smell and hopefully take a few bites. The quicker you can get nutrients in to relieve the stress, the better. • Consider tubs as a feed source for calves. The action of 58

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licking the tub increases saliva production, which in turn buffers the rumen and can help alleviate any symptoms of stress manifesting in the gut. The act of licking and buffering can help increase appetite and cause a calf to be more likely to go to the forage or feed source. DON’T OVER-CONDITION Perhaps the most important “how” to weaned calf nutrient management is to not get in a hurry and push the calves too much, too fast. One of the benefits to preconditioning for any length of time is the increase in pounds of the calf you sell, but more is not always better. Getting calves to gain 2.7 pounds per day during the preconditioning period may be impressive, but buyers are far from impressed at an over-conditioned calf in the sale ring. Pushing calves too hard during the first few weeks can also wreak havoc internally. One of our greatest goals during and following weaning is to keep calves healthy. Keep in mind that more than 70% of the immune system resides in the gut. Pushing too much energy (starch) to calves so early can be detrimental to the integrity of the intestinal lining, leading to leaky gut or a variety of issues that do not contribute to you or your calves’ success. FAMILIARIZE YOUR CALVES Certainly be intentional about what you feed. Learn about new feeding strategies and discuss with nutritionists, consultants, and respected peers. But remember that your feed is only as good as your delivery; nutrients can only do their work if they are consumed. Familiarize your calves and set them up to be successful. No matter if it’s feed, vaccinations, supplements, or genetics, there are lots of options. Keep in mind that the “what” is always only as good as its “how” and “when.”


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CATTLEFAX TRENDS

CULL COW MARKET FUNDAMENTALS AND STRATEGIES The IBBA is proud to bring you the CattleFax Trends Publication that is sponsored by Ritchie Industries. Look for this article each month in the Brangus Journal and Frontline. If you would like to learn more about CattleFax, please go to www.cattlefax.com. In the current market environment, producers need to capitalize on every opportunity to maximize revenue. Obviously, for a cow-calf enterprise, the bulk of the income comes from the calf crop. However, one component of an operation that is often overlooked when it comes to marketing but is an important element to an operation’s annual revenue, are cull cows. In a perfect world, every herd would have a 100 percent pregnancy rate and calf crop each year to limit the number of culls to only old or low producing females. Unfortunately, this is not practical as a wide array of factors, such as nutrition, genetics, or Mother Nature to name a few, can influence how many females are removed from the herd. Because the price pattern for slaughter cows is one of the most predictable in the cattle markets, producers have a reliable roadmap to utilize to make marketing decisions. Values typically trend higher into late winter/early spring before trading mostly steady until August. Then demand for slaughter cows starts to wane and supplies begin to increase causing the market to trend lower and make a bottom in October or November. The 20-year average break from the January through August high to the low that occurs the remainder of the year is 20 percent, while the 5-year average is 26 percent. Using the recent peak of $69.46/cwt, basis the CattleFax U.S. average Utility price, a fall low of $51 to $55 would not be out of the question. Assuming a cull cow weighs 1,200 pounds, every $5/cwt move is worth $60/head. Demand for slaughter cows is primarily driven by the 90 percent lean trim market. To no surprise, the seasonal for 90 percent lean trim 60

October 2020

prices almost mirrors the cull cow price pattern. A peak comes in the spring or summer when grilling season heats up and quick service restaurants see increased customer traffic. Because nearly 75 percent of calves are born in the first (continued on page 62)


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half of the year and weaned in the fall, large quantities of culls hit the market in the fourth quarter. At different phases of the cattle cycle, the available supply in the fall can be burdensome and cause prices to come under significant pressure. This developed the last few years as non-fed packing capacity has not increased at the same rate as the cowherd. Liquidation in 2019, and likely again this year, further accentuates the poor leverage position producers have relative to non-fed packers. Bottom line, just like the calf market, producers should avoid selling cull cows in the fall spot market, if possible. Earlier this year, the La Niña weather pattern arrived in full force in the western half of the country and continues to serve-up drought conditions for many operations. This left a lot of producers with no choice but to wean calves early, in which many have already completed this task. The decision is tough, but with the long-term vision of the operation in mind, it is typically the right call to be able to save the natural resources for the coming years. Based on the discussion in the last few paragraphs, those that have already weaned should’ve marketed cull cows as well, because the seasonal price break usually begins in August and does not slow down until November. It would take a lot of unnecessary feed to keep cows that will no longer be in the herd around long enough to garner significantly higher prices, likely not till 2021. Also, the additional cows that are removed will take more pressure off pastures – creating a win-win scenario. To ensure all open cows are culled, preg checking should be done as soon as possible. The timing and length of the breeding season will dictate how early a veterinarian can accurately confirm a pregnancy. Consult with your vet to decide when this can be done, and if ultrasound or palpation is the correct method to use. If nothing else, at least cull older or lower producing females right away. For most operations in the eastern half of the U.S., drought conditions will not alter weaning timelines. Producers still have an opportunity to increase the value of cull cows, rather than selling at the fall lows. Historically, retaining ownership into the new year has proven to be advantageous. The seasonal index suggests selling retained cows by early March is the

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optimal time, since the bulk of the rally is completed, and any price increase beyond that is usually marginal and may not cover costs. Over the last twenty years, the market has paid an average of $141/head to feed culls for an extra 90 to 120 days, to add 100 pounds and sell them the following February or March. The accompanying chart breaks down each year and shows there is significant variation around the average. The last three years fell below the 20-year average at $122/head. This implies, if a producer could’ve added 100 pounds for less than $1.22 per pound, retaining culls during the last three years would’ve been profitable. The costs and performance associated with retaining cull cows will vary greatly between operations. Cool season grasses could be utilized in Southern regions, and Northern operations can use high quality hay to quickly add weight to cull cows. Those located near farmland can take advantage of crop residue through the winter. All producers could capitalize on feeding cheaper, poorer quality roughage or forage in tandem with a protein supplement. Aside from this year’s COVID-19 disruption in the second quarter, the slaughter cow market is one of the most predictable. Operations that were forced to wean early need to sell culls promptly. Others may have the opportunity to increase profits by retaining ownership. Just like anything in the cattle business, retaining cull cows is not risk-free, but the historical odds are in your favor. Thoroughly analyze your operation’s cost structure and available feed resources before committing to this strategy.


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INTERNATIONAL BRANGUS AUXILIARY

AUXILIARY AWARDS ANNUAL SCHOLARSHIPS TO YOUTH by Ginger Pritchard, International Brangus Auxiliary, scholarship chairman The International Brangus Auxiliary (IBA) promotes the education of Brangus youth through the awarding of scholarships for college education. The quality of applications continues to be extremely high year-after-year. Anyone reading the applications would realize the challenging job the IBA scholarship committee is tasked with when selecting the final recipients. This year, the IBA awarded $18,000 for a historical total of $478,000. SUZY GRAVEN MEMORIAL FOUNDER’S SCHOLARSHIP: TAYLOR GOERLITZ The most prestigious award is the Suzy Graven Memorial Founder’s Scholarship. Graven always said, “The IBA began with a coffee cup.” Each year the Founder’s Scholarship is awarded, the recipient is given a coffee cup to remind them, that, like Graven, their dreams can become a reality even if they start out small enough to fit in a coffee cup. This year’s winner of the Suzy Graven Memorial Founder’s Scholarship is Taylor Goerlitz. Goerlitz will do her student teaching at Belton High School this fall where she will share the experiences she gained by studying abroad in New Zealand and Australia. She is currently a student at Texas A&M earning a bachelor’s in agriculture science where she plans to eventually earn her doctor’s degree in an agricultural field. Goerlitz receives a coffee cup and $5,000 scholarship. KEN HUGHES MEMORIAL SCHOLARSHIP: COLTEN LEECH The newest IBA award is the Ken Hughes Memorial Scholarship. Hailing from Stark City, Missouri, is Colten Leech. Leech has served on the IJBBA board of directors, chairing the Source of Champions Sale Committee and the livestock judging contest, all while being successful in youth high school rodeo competitions. Leech competed on a national level in Las Vegas at the 2019 Invitation Only International Finals Youth Rodeo Top 15 Short Go. He also earned the 2019 Missouri 64

October 2020

Rodeo Cowboy Association Steer Wrestling Champion and Rookie of the Year titles. Leech plays high school baseball, football, and maintains his studies all while exhibiting and raising registered and commercial Brangus cattle. He plans to attend Vernon Community College in Vernon, Texas majoring agricultural business this fall. ALTERNATIVE EDUCATION SCHOLARSHIP: STRATTON WALCK The Alternative Education Scholarship winner is Stratton Walck of Lindsay, Oklahoma. Walck is a sophomore at Redlands Community College in El Reno, Oklahoma majoring in agriculture education. Walck intends to transfer to Oklahoma State University (OSU) next year and complete his degree and student teaching qualifications before becoming an Oklahoma ag education instructor. He has been instrumental in promoting Brangus and young exhibitors in his home state, as well as in Texas and Arkansas. He serves on the IJBBA board of directors and has been an integral part of the success of the IJBBA in leadership conferences and the National Junior Brangus Show (NJBS). UPPERCLASSMAN SCHOLARSHIP: BRIANA HICKS Receiving an upperclassman scholarship, her second scholarship from the IBA, is Briana Hicks, of Danury, Texas. Hicks is a student at Texas A&M University (TAMU) majoring in animal science. She has served on the IJBBA board of directors and just finished serving one-year as the IJBBA queen. Hicks has continued her involvement in the agricultural industry while at Texas A&M by continuing to exhibit Brangus cattle, and serving on the TAMU Saddle and Sirloin futurity committee, as a member of the Texas Aggie Cattlewomen, and serving on the Financial and Social committees of the College of Ag & Life Sciences Freshman Leadership Experience. (continued on page 66)


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WW 51

2%

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1%

M 4

TM 30

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4%

REA 0.55

20%

IMF 0.09

FT -0.032


INTERNATIONAL BRANGUS AUXILIARY (continued from page 64)

UPPERCLASSMAN SCHOLARSHIP: CARYN SMART The second upperclassman scholarship goes to Caryn Smart of Runge, Texas. Smart is a student at Tarleton State University majoring in agribusiness and business management with a target graduation date of December 2021. She has extensive experience in managing her cattle and exhibiting her cattle in Texas and Arizona. She believes that the cattle industry is constantly changing, and that breeders must keep moving forward with genetics to keep buyers’ interest. Smart believes that when young exhibitors, like herself, attend state and national cattle shows, it is important to be friendly and educate spectators on the facts of the cattle industry – and to dispel any negative ideas or social media sites. UNDERCLASSMAN SCHOLARSHIP: TREVOR HANEY An underclassman scholarship goes to Trevor Haney of Lowndesboro, Alabama. Haney is a recent graduate of Lowndes Academy, graduating top of his class as valedictorian. He plans to attend Mississippi State University

to major in agricultural education, leadership, and communications. He has been active in the Southeast Brangus Breeders Association (SBBA), exhibiting cattle at the Dixie National, Mississippi Beef Expo, and the NJBS and Brangus Futurity. Haney has been successful in every contest at the NJBS, he breaks and fits up to 10 calves each spring and summer while earning Alabama football all-star status in the fall. UNDERCLASSMAN SCHOLARSHIP: BROOK LANGFORD The final scholarship was awarded to Brook Langford of Elgin, Oklahoma. Langford previously served as the IJBBA vice president and is a recent graduate of Elgin High School. She will be attending Oklahoma State University in the fall to study agricultural education and communications. She operates a herd of 40 registered Brangus cattle in addition to several commercial cows. A fifthgeneration cattle producer, she believes that agriculture promotes a strong work ethic. Her families’ heritage is her passion that drivers her involvement in the agricultural industry.

SALESummaries

POWER OF THE BRANDS: HOSTED BY MBJ RANCH AND TRIO CATTLE & GENETICS WHARTON, TEXAS | SEPTEMBER 12, 2020 Gross Average Lots 7 Show heifer prospects $44,800 $6,400 7 bulls $35,254 $5,035 12 bred females $53,760 $4,480 9 flushes $39,492 $4,388 26 embryos $26,182 $1,007 310 semen straws $28,706 $92.60 46 total lots $228,200 $4,961 Over 60 buyers from seven states across the southern U.S. and Mexico Sale Manager: Hi Point Sales and Marketing Auctioneer: Andrew Conley High selling show heifer – lot 15, Ms MBJ-JM Garota 3011G sold for $16,000 to the Vann Family in Madisonville, Texas High selling bull – lot 32, Mr MBJ Grant 77G sold 50% semen interest and full possession for $11,500 to Greenwood Cattle Co of Plantersville, Texas High selling bred female – lot 8, Ms MBJ-Fagan Graze 197G sold for $6,000 to Jose Gonzales of Dade City, Florida High selling flush – lot 19, IH Ms. Sidney 81F2 sold online for $7,250 to Sendero Red Brangus, Gerardo Alanis of 66

October 2020

Laredo, Texas A second flush on this female sold to a partnership of Villa Ranch, Brookshire, Texas and Cox Excalibur, Katy, Texas for $7,250 High selling per embryo – lot 24, sold $2,200 per embryo from the mating of Ms TF 72Z x Diamond K’s Rendezvous 317C3 to Kimberly Robb of New Waverly, Texas High selling lot of embryos – lot 26, five embryos from the mating of CX Ms Pay MH Courtney 424/B x SJCC TRIO’s CEO 175C5 sold for $2,000 per embryo to Kelvin Whorton of Hempstead, Texas High selling rare semen – lot 46, Lazy 3 Statesman 100S sold five straws for $600/straw to Mary A Ranch of Wharton, Texas Second high selling rare semen – lot 45, TRIO’s Yucatan 175Y sold five straws for $500/straw to Villa Ranch of Brookshire, Texas High selling new sire – Lot 42, TK Fit Man 225F2 sold 50 (5 lots of 10) straws for $106/straw to 5 opportunistic breeders Second high selling new sire – lot 40, Mr. MBJ Fireman 266F sold 50 (5 lots of 10) straws for $92/straw to 5 forward thinking breeders Volume buyer – Brady Hanson and family of Dayton, Texas with seven lots of show heifers, embryos, and semen


67


FRIENDS WE WILL MISS

FRIENDS WE WILL MISS

DR. NORMAN S. LUTON, JR.

May 11, 1946-August 9, 2020 Dr. Norman S. Luton, Jr., of Seale, Alabama completed his journey in this life Sunday, August 9, 2020 at Piedmont Columbus Regional Hospital in Columbus, Georgia after a brief battle with Covid-19. Dr. Luton was born May 11, 1946 in Columbus, Georgia son of the late Dr. Norman S. Luton, Sr. and Kate Durham Luton. He attended Auburn University, was a graduate of The University of Alabama and The University of Alabama School of Medicine. He was Board Certified by The American College of Surgeons, a member of The Southeastern Surgical Congress, The Medical Association State of Alabama, past member of The American Medical Association, Medical Association State of Georgia, Muscogee County Medical Society and The Society of Laparoendoscopic Surgeons. He is survived by his devoted wife Sonja Lewis Luton (Lou) of Seale, Alabama and his 5 children; Douglas Graham Luton of Cookeville, Tennesse; Christan Rae Ann Edwards of Phenix City, Alabama; Marcus Roy Luton of Phenix City, Alabama; Robert James Parker and wife Rebecca of Dunwoody, Georgia; Ashlee Elizabeth Luton of Phenix City, Alabama; a sister Patricia Murphy, three grandchildren, Gabriel Luton, Corrin Luton and James Luton; Adam Wilson of Phenix City, Alabama who was like a son to him. Dr. Luton was a native son to Phenix City, Alabama and after completing his medical training chose to return home to serve the people of this area. In a manner started by his father he worked tirelessly for the delivery of health care to this community for 36 years. He practiced surgery with the same intense perfectionism that he applied to all parts of his life. His love for animals-including people-was his trademark. In all things in his life; work, hobbies, family and faith he applied the same intense love. His humor and compassion were characteristics that endeared him to patients and medical personnel alike. He believed in his God, his family, his country and in telling the truth in every situation. While his physical presence will be missed his ideals and exploits will continue in the many “Luton stories” shared by friends and family.

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VIRGINIA “BITSY” WILSON

Virginia “Bitsy” Wilson, 85, of Troup, Texas, passed away July 27, 2020 in Troup, Texas. She was born August 10, 1934, in Corsicana, Texas to the late Jack Mitchell and Virginia Coleman Mitchell. Graveside services were held Wednesday July 29, 2020 at Pinecrest Cemetery with Reverend Stevie Oaks officiating. Virginia was the number one hand on their family Brangus ranch, loved breaking horses, and loved taking care of her children and grandchildren. She graduated from John Tyler High School, Tyler Junior College, and attended the University of Texas. She was a member of the First United Methodist Church of Troup. She is preceded in death by her parents and sister, Ann Reese. She is survived by her husband of 59 years, Scotty Wilson of Troup; daughters Sally Jones and husband Franklin of Nacogdoches, and Melinda Wilson of Troup; sons Hays Wilson and wife Karlyn of Norman, Oklahoma, and Ross Wilson and wife, Shelly of Whitehouse; six grandchildren and two greatgrandchildren.

FINIS WELCH

Finis Welch passed away unexpectedly on August 24, 2020. A resident of Bryan and Centerville, Texas, Welch was a world-renowned economist, highly successful entrepreneur, and accomplished breeder of seedstock/commercial cattle and cutting horses. He was the 13th child of Edgar Joe Welch and Addie Houston Welch and was born July 11, 1938. He was an active member of his local 4-H and FFA chapters and showed several species of livestock in his youth. He was born in Pasadena, Texas and graduated from Pasadena High School. In 1956 on his way to an FFA related television appearance, he was severely injured in a car accident and was told he would never walk again. Due to his strong determination and aggressive physical therapy, he did walk again with crutches and braces, and didn’t use a wheelchair until later in life. He went on to earn a doctorate degree in economics from The University of Chicago in 1966, and subsequently had a distinguished career as a professor of economics at several


SERVICE DIRECTORY leading universities, including University of California – Los Angeles (UCLA) and Texas A&M University. He is widely regarded as one of the world’s preeminent labor economists. His achievements in labor economics earned him the prestigious Jacob Mincer Award in 2007 and he was elected vice-president of the American Economic Association in 2002. Welch was the founder and president of Welch Consulting, Ltd., a renowned economics consulting firm. He was co-founder of StataCorp, LLC, the firm that developed Stata, the statistical software for data scientists that is used worldwide. In addition, he was the owner and operator of Center Ranch in Centerville, Texas, where he ranched for over 35 years. The first ranch he purchased was 130 acres and today Center Ranch is over 10,000 acres. He initially raised registered Maine-Anjou cattle, then Angus and Brangus cattle and was an active member of those associations, before entering the commercial cattle industry. Today, the operation is widely recognized as a premier source for replacement females. His late son, Sam introduced Welch to cutting horses, and in 1999, Welch made significant purchases that would

begin to put his horse operation on the map. His cuttinghorse operation produced many top quality horses, including the National Cutting Horse Association 2012 Open Futurity Champion, Tuff-Hearted Cat, sired by Woody Be Tuff, who had $276,864 in National Cutting Horse Association (NCHA) lifetime earnings. According to NCHA, Center Ranch has owned the winners of more than $2.7 million. Woody Be Tuff, who stands at stud at Center Ranch, to date has sired earners of more than $5.4 million with winners in cutting, reined cow horse, ranch events, and other disciplines. In addition to the cattle and horses, Center Ranch houses an equine veterinary hospital. Welch was the founder and sole benefactor of the Finis Welch Foundation. The foundation reflects his lifelong commitment to education and provides scholarships to highachieving students who attend public universities in Texas. Welch is survived by his two daughters, Melissa Lea Welch and Marci Lynn Welch, both of Dallas, Texas. He was preceded in death by his beloved son, Samuel Oliver Welch, who died in a tragic car accident at the age of 21 in 1993. He was a devoted father, renowned economist, successful businessman, and mentor and friend to many. A memorial service will be planned at a later date.

GOBRANGUS.COM

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STATE DIRECTORY

ALABAMA — ARIZONA — ARKANSAS — CALIFORNIA — FLORIDA

GALLOWAY BRANGUS BRANGUS SINCE 1978

LARRY

cell 256-603-1945 gallowaybrangus@comcast.net

LANCE

cell 256-924-5571 gallowaybrangus@gmail.com

Farm located at Gallant, AL 35972

Big D Ranch Phillip & Beth DeSalvo 173 Miller Lane Center Ridge, AR 72027 (501) 208-6119 www.BigDRanch.net

Bill Davis • Owner • 336-210-1222 Ed Slisher • Manager • 870-612-4117 www.CHIMNEYROCKCATTLE.com

Brangus & Ultrablack Bulls Available Now at the Ranch and the fall Brangus & angus InvItatIonal Bull sale

Sat., September 26, 2020

Tulare Co. Stockyard, Dinuba, California bull Photos anD matings: www.spanishranch.net Follow Us on Instagram @spanishranchcuyama

SPANISH RANCH Brangus and Ultrablack Cattle

THD ©

Daniel & Pamela Doiron l 805-245-0434 Cell doiron@spanishranch.net l www.spanishranch.net

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 71


STATE DIRECTORY

FLORIDA — GEORGIA — KANSAS — LOUISIANA — MISSISSIPPI — MISSOURI

Brangus & Charolais CATTLE FOR SALE

L.G. Herndon, Jr. “Bo”, owner

Sky Herndon, manager

bo@vidaliasfinest.com

sky@vidaliasfinest.com

912/293-1316

912/245-0428

lgherndonjrfarms.com

David Wood Magnolia, MS 713-539-5715

dwood@woodcorporation.com

CDPBrangus.com

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 72

October 2020


STATE DIRECTORY

MISSOURI — NEW MEXICO — NORTH CAROLINA — OKLAHOMA — TEXAS

Commercial & Registered

Isaias Castillo 903-806-4711 icastillo903@yahoo.com Daniel Castillo 903-452-1052 castillotrucking903@yahoo.com

f

JOE & MELANIE FULLER - BEN & TRISH FULLER 14148 N State Highway 16, Willow City, TX 78675 C. 979-255-7747 E. jw.fuller@yahoo.com

REGISTERED & COMMERCIAL BRANGUS

Mike & Lisa Doguet, Owners Beaumont Ranch McCoy & Poteet Ranches (409) 866-8873 Records (210) 269-3220 Regan Elmore (210) 834-0034 Timmy Lucherk, Genetics Manager (210) 834-1247 Where Performance Meets Style! Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 73


STATE DIRECTORY

TEXAS Drake Land & Cattle 398 Drake Road Quanah, Texas 79252

Cell: (832) 331-2527 Ranch: (940) 663-6143 drakeranch398@gmail.com www.drakeranch.com

est. 1924 Quanah, Texas

Registered Red Brangus & Ultrareds show heifers, herd sires, and replacements available Megan (713) 492-6158 John (281) 740-0572 greenwoodcattleco@yahoo.com

J

ackson family brangus

JODI & DAVID JACKSON 3099 Horseshoe Bend Waco, Texas 76708 Jodi cell: 254.722.9138

jodiatbentwood@sbcglobal.net

JLS International, Inc. Where winning tradition and performance collide Brangus bulls and heifers available year-round at private treaty.

www.jlsbrangus.com Jeff Smith, Owner Myron Saathoff myronsaathoff@yahoo.com

251-947-5688 210-218-4804

MIKE SHELTON C: 713.560.8333 Colita Loop, Colita, TX 77351 www.brangusprofit.com Registered Brangus and Ultrablack Cattle

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces MikeShelton-DirectoryCard.indd 1

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 74

October 2020

10/19/17 7:32 AM


TEXAS

RIO RANCH

STATE DIRECTORY

Registered Brahman, Charolais and Brangus Raul Montez 832-331-6800 jraulmontez@ymail.com 39606 FM 1736 Hempstead, TX 77445 RIORANCHTX.COM

Randy Schmidt 903.278.7777

Richard Norris 903.276.1804

Schmidt Farms BRANGUS & ULTRABLACK

ZR

Garrett Hinds 417-880-2839

Zottarelli Ranches

www.zottarelliranches.com

Angelo Zottarelli 2156 FM 2414 Evant, Texas 76525

REGISTERED & COMMERCIAL CATTLE Mailing Address PO Box 400 Evant, TX 76525

254-471-5675 Ranch 512-422-3123 Mobile zrbrangus@sbcglobal.net

For ad sales information, contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343.

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 75


CALENDAR OCTOBER 1-3 Spitzer Ranch Profit Maker Brangus & Ultrablack Bull Sale, Preston, Kansas 3 Scamardo Brangus Open House & Online Sale, Bryan, Texas 10 Addison Brangus Farms and Friends Performance Sale, Cullman, Alabama 10 Big D Ranch Annual Brangus & Ultrablack Bull Sale, Center Ridge, Arkansas 10 Cox Excalibur Advantage Brangus Sale, Weimar, Texas 10 Ad Reservation Deadline for November Brangus Journal 11 Tajo Ranch Open House & Online Sale, Hosted by Smart Auctions 12 Williams Ranch Company “Clayton Williams Memorial” Brangus Bull Sale, Bastrop, Texas 15 Martin-Bruni Cattle 7th Annual Fall Bull Sale, San Saba, Texas 16-17 Doguet’s Diamond D Ranch Where Performance Meets Style Fall Production Sale, Poteet, Texas 16 Little Creek Farms, W.E.T. Farms, and Sabal Ridge Brangus & Friends Bulls Sale, Okeechobee, Florida 17 Oklahoma Brangus Breeders Association Fall Sale, McAlester, Oklahoma 17 Town Creek Farm Bull and Commercial Brangus Bred Heifer Sale, West Point, Mississippi 18 Allen Cattle Company Online Sale, Hosted by Smart Auctions 20 Triple Crown Ranch Royal Bull and Semen Online Sale, Hosted by Smart Auctions 24 L.G. Herndon, Jr. Farms Best of the South 2nd Production Brangus & Charolais Bull Sale, Lyons, Georgia 24 Oak Creek Farms Forage Developed Brangus Bull Sale, Chappell Hill, Texas 24 The Branch Ranch "Rough & Ready Ranch Raised Brangus & Ultrablack Bull Sale", Natchitoches, Louisiana 31 Quail Valley Bull and Commercial Female Sale, Blountsville, Alabama

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NOVEMBER 2 Entry Deadline for Arizona National Livestock Show Regional Brangus Points Show, Phoenix, Arizona 6 GENEPLUS at Chimney Rock – Chimney Rock Challenge Pen Show, Concord, Arkansas 7 GENEPLUS at Chimney Rock Registered Brangus & Ultrablack Bull and Commercial Female Production Sale, Concord, Arkansas 7 Tanner Farms Pasture Performance-Tested Bull Sale, Shuqualak, Mississippi 10-15 Santa Rosa "Making the Best Breed Better" Sale, Hosted by Smart Auctions 10 Ad Reservation Deadline for December Brangus Journal 13 Briggs Ranches Bull Sale, Bloomington, Texas 13-14 Blackwater Genomic Extravaganza, Lake Park, Georgia 13-15 National Show of Merit, Fort Worth, Texas *new location 14 Hill Country Brangus Breeders Association 45th Annual Brangus Bull & Female Sale, San Angelo, Texas 15 Entry Deadline for Fort Worth Stock Show & Rodeo Regional Brangus Points Show, Fort Worth, Texas 20-21 Cavender-Draggin’ M and Partners Registered Brangus Bull and Female Sale, Jacksonville, Texas 20-21 Salacoa Valley Farms Bull & Female Sale, Fairmount, Georgia DECEMBER 1 Deadline to Reserve Spot in 2021 Brangus Sire Directory 5 Southeast Brangus Breeders Association Bull Sale, Uniontown, Alabama 10 Ad Reservation Deadline for January Brangus Journal 27-29 Arizona National Livestock Show Alex Dees Regional Brangus Points Show, Phoenix, Arizona JANUARY 2021 10 Ad Reservation Deadline for Spring Frontline 15-16 Southeast Brangus Breeders Association Board of Directors Meeting, Dahlonega, Georgia 21-23 Fort Worth Stock Show & Rodeo Regional Brangus Points Show, Fort Worth, Texas


ADVERTISING INDEX ALABAMA Far Niente Farms........................................71 Galloway Brangus.......................................71 Johnston Brangus......................................71 Lake Majestik..............................................71 Quail Valley Farms................................13, 54 TTT Brangus Farm........................................71 ARIZONA Carter Brangus............................................71 Parker Brangus...........................................71 ARKANSAS Big D Ranch..........................................57, 71 Chimney Rock Cattle Co.................. 46-47, 71 Don Hall Brangus.......................................71 Draggin’ M Ranch.......................................71 Giffin Farms................................................71 Jacksons Double J......................................71 Mobley, Luke..............................................69 Pope Farms Brangus...................................71 Red Bud Farms...........................................71 Sewell Cattle Company...............................59 CALIFORNIA Spanish Ranch............................................71 FLORIDA Fenco Farms.................................... 54-55, 71 Hardee Farms.............................................72 Phillips Ranch.............................................72 W.E.T. Farms................................................72 Wynne Ranch.............................................72 GEORGIA Blackwater Cattle Company............ 16-17, 72 Burke Brangus Farm...................................72 Char-No Farm.............................................72 Greuel Family Brangus...............................72 L.G. Herndon, Jr. Farms........................33, 72 Salacoa Valley Farms...................... 34-35, 72 The Oaks Farms...........................................55 IOWA Ritchie Industries........................................61 KANSAS Suhn Cattle Company.................................72 LOUISIANA Bushely Creek Cattle Company..................72 Cross N Farms.............................................72

Midsouth Cattle Company..........................72 The Branch Ranch.......................................30 MISSISSIPPI 5K Cowbelle Ranch.....................................72 Double W Ranch.........................................72 T3 Brangus..................................................72 Tanner Farms..............................................49 Town Creek Farms.......................................21 MISSOURI Don Thomas & Sons....................................72 GENEPLUS........................... 25-27, 46-47, 65 Valley View Ranch.......................................73 VitaFerm.....................................................78 NEBRASKA DVAuction.............................9, 21, 33, 49, 57 NEW MEXICO Bobby and Bobbie Registered Brangus.....73 Brinks Brangus @ Westall Ranches............73 Lack-Morrison Brangus...............................73 NORTH CAROLINA L&W Cattle Co.............................................73 Peterson Brangus LLC.................................73 OHIO Smart Auctions.......................................3, 63 OKLAHOMA Amrich Ranch.............................................73 Dotson, Wes................................................69 K&R Broken Bar Ranch...............................73 Lawman Ranch...........................................73 Oklahoma Brangus Association............ 50-51 Perry Ranch.................................................73 Vorel Farms.................................................73 TEXAS American Marketing Services ................................13, 33, 34-35, 49, 54-55 Bovine Elite, LLC...................................15, 69 C&C Brangus..............................................73 Cavender Ranches......................................73 Cavender-Draggin’ M and Partners...... 39-42 Clark Cattle Services...................................69 Cox Excalibur Brangus................................73 Cross F Cattle Co.........................................73 Diamond K Ranch.......................................73 Doguet’s Diamond D Ranch.................73, BC

Double Creek Brangus Ranch.....................73 Drake Land & Cattle....................................74 E3 Ranch LLC..............................................74 Elgin Breeding Service, Inc.........................69 Farris Ranching Company...........................74 G Bar Brangus.............................................74 Gardner Cattle Co........................................74 Garry Clem Brangus...................................74 Genesis Ranch............................................74 GKB Cattle.............................................67, 74 Greenwood Cattle Co..................................74 Hi Point..............................IFC, 32, 57, 63, BC Hill Country Brangus Breeders...................32 Indian Hills Ranch......................................74 Jackson Family Brangus.............................74 JLS International, Inc..................................74 K&L Brangus...............................................74 L Ray Ranch................................................ IFC Lambert, Doak............................................69 Mound Creek Ranch...................................74 MP Brangus..........................................74, BC Oak Creek Farms.....................................9, 74 Oakley, Lakin..............................................69 OK Farms....................................................74 Old Colita Ranch.........................................74 Pennridge Ranch........................................75 Rafter 2 Ranch............................................75 Reagan, Terry..............................................69 Rio Ranch....................................................75 Roop Cattle Co............................................75 Santa Rosa Ranch...................................3, 75 Scamardo Brangus..............................75, IBC Schmidt Farms............................................75 Starwood Ranch..........................................75 Tajo Ranch............................................63, 75 Trio Cattle & Genetics..................................75 Triple Crown Ranch.....................................75 Triple JR Cattle Company............................75 Tuna Rosa Ranch.....................................5, 75 Turner Brangus Farm..................................75 Vineyard Cattle Co......................................75 Zottarelli Ranches.......................................75

ABOUT THE BRANGUS JOURNAL The International Brangus Breeders Association (IBBA) is proud to offer its members and industry affiliates the opportunity to promote themselves through Brangus Publications, Inc.’s (BPI) print and digital mediums. IBBA’s printed publications are produced by BPI and are distributed to a mailing list, comprised of addresses in Australia, Colombia, Costa Rica, Mexico, Philippines, Thailand, and the United States; with a circulation of approximately 2,000. The Brangus Journal (ISSN 0006-9132) is published by Brangus Publications, Inc. (BPI), 8870 US Highway 87 East, San Antonio, Texas 78263, monthly except February, June, July, and September. Periodicals postage paid at San Antonio, Texas and additional mailing offices. POSTMASTER: send address change to Brangus Publications Inc., P.O. Box 809, Adkins, Texas 78101. The Brangus Journal is the official publication of the International Brangus® Breeders Association (IBBA). The Brangus Journal is published eight times annually, the purpose of the Brangus Journal is to serve the best interest of IBBA members by showcasing breeding programs, efforts, and achievements to other Brangus® seedstock producers. Lastly, the Brangus Journal serves as an outlet for the IBBA to provide updates by directly communicating with the membership. The claims made by advertisers in this publication are not verified by BPI or the IBBA. For subscriptions, contact Lori Edwards, ledwards@gobrangus.com, or 210.696.8231. Domestic periodicals (one year) $25; first class $55; foreign periodicals (one year) $25; air mail to Canada or Mexico $70; air mail to other countries $115.

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