FEATURE ARTICLE
THE FOUNDATION PITCH THE INTERNATIONAL BRANGUS BREEDERS FOUNDATION IS THE ROCK UPON WHICH BRANGUS RESEARCH AND EDUCATION IS BUILT. BREEDERS MUST PLAN TODAY TO PREPARE FOR THE FUTURE FOR BRANGUS CATTLE TO PERFORM IN FUTURE MARKETS.
It’s no secret the cattle industry requires prepared thinking for the future. Ranchers are thinking months, even years, in advance every breeding season for the next calf crop. They’re considering pedigrees and EPDs, they’re determining bull needs for customers years in advance, and preparing for the retained heifers who will impact their herd for years. Seeds are sown, both literally in the ground to prepare for harvest, and metaphorically in the minds of repeat customers to secure the bottom line of production. Planning must also be done at the breed association level. Why? Because of the power in numbers to impact the perception of the breed within the industry. Research projects and educational opportunities affect the greater beef industry, rather than a targeted geographical area or individual buyers.
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December 2021
The International Brangus Breeders Foundation (IBBF) was established in June 2014 under the laws of the State of Texas as a 501(c)(3) not-for-profit organization to fund and support programs involving research, education and youth in the Brangus breed. The purpose of the IBBF is to fund research initiatives to advance the livestock industry while benefiting Brangus breeders and other beef producers today and in the future, as well as educating the beef cattle industry about Brangus attributes and production practices. At the time of the foundation formation, now IBBF Director Traci Middleton was serving as IBBA president. As noted in the October 2014 Brangus Journal, Middleton commented, “With the formation of IBBF, we are excited about the new opportunities that will be available to expand
