THROWBACK JOURNAL
JANUARY 1971
IBBA executive secretary, Roy Lilley wrote in his monthly address about the upcoming expanding of the nation’s cow herd, emphasizing the need for more beef cow numbers in the next 10-15 years. “The outlook for the balance of the 1970s looks mighty bright for Brangus breeders,” Lilley wrote. “But there is a strong challenge to continue bearing down on herd improvement programs with emphasis on performance testing. We can look for our inspection activities to improve and continue to be a strong factor in the further improvement and acceptance of the most practical breed in the United States – Brangus.” “If the consumer is to understand the beef cattle industry, we will have to try and understand the consumer,” W.O. Fair, president of the American National Cattlemen’s Association (ANCA) said. The main topic of the presentations held at the 1971 ANCA Convention was, “What Consumers Think of You.” 52
January 2021
