January 2024 Brangus Journal by International Brangus Breeders Association

Brangus JANUARY 2024

JOURNAL

CRC BULLET PROOF 53K30

$50 PER UNIT

10.2 -3.4 36

26 3.83

GENEPLUS 4%

15%

20%

1.15

10%

0.59 10%

0.22 25%

0.017

GENEPLUS

GENEPLUS GENEPLUS

8870 US Highway 87E, San Antonio, TX 78263 • P.O. Box 809, Adkins, TX 78101 (210) 696-8231 • Fax (210) 696-8718 • info@gobrangus.com • gobrangus.com

INT BRANGUS AUXILIARY BOARD

IBBA STAFF :: Executive Vice President :: Darrell Wilkes, Ph.D. :: dwilkes@gobrangus.com :: Director of Field Services & Strategic Projects :: Kyle Caldwell :: kcaldwell@gobrangus.com :: Director of Shows & Youth Activities :: Lori Edwards-Dunkerley :: ledwards@gobrangus.com :: Director of Media & Marketing | Editor :: Jessie England :: jengland@gobrangus.com :: Director of Genomics & Research :: Macee Prause :: mprause@gobrangus.com IBBA BOARD OF DIRECTORS :: Director of Registry Services :: President Rob Singleton, Florida Callie DeLarm :: cdelarm@gobrangus.com 1st Vice President Shiloh Hall, Oklahoma :: Member Services :: Mandie Sadovsky :: msadovsky@gobrangus.com 2nd Vice President Grady Green, Arkansas :: Controller :: Secretary/Treasurer Jeremy Jackson, Arkansas Brian Sadovsky :: bsadovsky@gobrangus.com :: Product Manager :: EAST REGION Andrew Sicotte Jr. :: :: Trey Cuevas :: treycuevas3@yahoo.com Software Developer Purvis, Mississippi 8870 U.S. Highway 87E, :: San Antonio, Texas 78263 • P.O.::Box 809, Adkins, Texas 78101 210-696-8231 • Fax 210-696-8718 • info@gobrangus.com • gobrangus.com Raul Ramos :: :: Grady Green :: grady@dragginmranch.com El Dorado,IBBA Arkansas BOARD OF DIRECTORS INTERNATIONAL BRANGUS IBBA STAFF President Jeremy Jackson, Gentry, Arkansas Executive Vice President AUXILIARY BOARD :: Jeremy Jackson :: jjackson101@gmail.com BRANGUS PUBLICATIONS, INC. STAFF 1st Vice President Rob Singleton, Florida President Brenda Brull, Atchison, Kansas Darrell Wilkes, Ph.D., Gentry, Arkansas :: Editor in Chief 2nd Vice President Shiloh Hall, Oklahoma dwilkes@gobrangus.com 1st::Vice President Tina Gardner, China Secretary/Treasurer Allen Goode, Texas Spring, Texas Controller :: Rob Singleton :: rsingletoncattle@yahoo.com Jessie England :: jengland@gobrangus.com 2nd Vice President Ginger Pritchard, Brian Sadovsky, bsadovsky@gobrangus.com Seville, Florida East Region Director of Registry:: Advertising Sales McLoud, :: Oklahoma Trey Cuevas, Purvis, Mississippi Secretary Mary Beth Farris, Tuscola, Texas Jessie England, jengland@gobrangus.com Kyle Caldwell :: kcaldwell@gobrangus.com treycuevas3@yahoo.com Registry and Records Assistant Treasurer Janet Greuel, Brooks, Georgia

CONTACTS

TEXAS REGION

Grady Green, El Dorado, Arkansas

Callie DeLarm, cdelarm@gobrangus.com

Historian Jodi Jackson, Waco, Texas

:: Mary Douglass :: twoheartsbrangus@yahoo.com Director of Genomics and Research Social Media Coordinator Jennifer Walker, grady@dragginmranch.com Ben Lomond, Arkansas Macee Prause, mprause@gobrangus.com Seguin, Texas IBBA COMMITTEE CHAIRMEN Jeremy Jackson, Gentry, Arkansas Director of Shows & Youth Activities jjackson101@gmail.com :: Allen Goode :: allen@triocattle.com Lori Edwards, ledwards@gobrangus.com INTERNATIONAL BRANGUS :: Awards :: Member Services FOUNDATION BOARD Mabank, Texas Rob Singleton, Seville, Florida Shiloh Hall, Okmulgee, Oklahoma Mandie Sadovsky, President Brandon Belt, Gatesville, Texas singletons2002@yahoo.com :: Andrew Scamardo :: scamardobrangus@gmail.com msadovsky@gobrangus.com Secretary/Treasurer Darrell Wilkes, Ph.D. :: Mabank, Texas Bryan, Texas Texas Region Product Manager :: Breed Improvement Allen Goode, Mary Douglass, Seguin, Texas Josh Walker, Ph.D., Lomond, Andrew Sicotte Jr., asicotte@goregstr.com ChrisBen Heptinstall, Marianna,Arkansas Florida :: Gary Adamek :: gary@fayettecountryhomes.com twoheartsbrangus@yahoo.com Senior Software Developer Tracy Holbert, College Station, Texas :: Commercial Marketing Schulenburg,Allen Texas Marcel Vieira, mvieira@goregstr.com Traci Middleton,::Puryear, Tennessee Goode, Mabank, Texas Software DeveloperCody Glenn,West Cindy Blazek,Mississippi Leona, Texas Point, allen@triocattle.com Raul Ramos, rramos@goregstr.com David Wood, Magnolia, Mississippi WEST REGION :: Finance :: Nic Cornelison, Flat Rock, Alabama Andrew Scamardo, Bryan, Texas PUBLICATIONS, INC. STAFF scamardobrangus@gmail.com Jeremy Jackson, Gentry, Arkansas :: Shiloh Hall :: shiloh518@yahoo.com BRANGUS Advertising Sales, Melanie Fuller INTERNATIONAL JUNIOR BRANGUS BOARD Gary Adamek, Schulenburg, Texas Okmulgee, Oklahoma 2021-2022 IJBBA Board of Directors mfuller@gobrangus.com, 979-255-3343 :: International :: gary@fayettecountryhomes.com Brangus Journal Publications, Inc. Editor President April Villarreal, Brookshire, Texas Garrett Thomas, Ex-Officio Waxahachie, Texas :: Greg Romans :: romansbrangus@yahoo.com Jacob Jones, Stillwater, Jessie England | editor@gobrangus.com West Region Oklahoma Vale, Oregon Shiloh Hall, Okmulgee, Oklahoma :: Long Range Planning :: Queen Payge Dupre, Florida IBBA COMMITTEE CHAIRMEN shiloh518@yahoo.com Hicks, Danbury, Texas DVM :: wbydvm@hotmail.com :: Warren Young, Fuller, WillowDirector City,Briana Texas Awards Shiloh Hall,Joe Okmulgee, Oklahoma Director Jaxon Allen, Haworth, Oklahoma Blanchard, Oklahoma Greg Romans, Vale, Oregon Breed Improvement Randy Schmidt, Director Samuel Belt,::Gatesville, Texas :: Membership & Education romansbrangus@yahoo.com M.D., Texarkana, Texas Tyler Towns, Bryan, Texas Belinda Lavender,Director Melrose, New Mexico Commercial Marketing Cody Glenn, Director Jayden Pinkston, Shefner, Florida Suhn, Eureka, Kansas AT-LARGEVern West Point, Mississippi Director Kaily Warren, Lufkin, Texas vern@geneplusbrangus.com :: Promotions :: Finance Allen Goode, Mabank, Texas :: Randy Schmidt, M.D. :: doctorrand@me.com International Garrett Thomas, Green, El Dorado, Arkansas Grady Texarkana,At-Large Texas Waxahachie, Texas Randy Schmidt, M.D., Texarkana, Texas :: Show :: Long Range Plan Joe Fuller, doctorrand@me.com :: Josh Walker, Ph.D. :: josh@redbudfarms.net Willow City, TexasAllen Goode, Mabank, Texas photo by Brangus Cover Ben Lomond,Arkansas Josh Walker, Ph.D., Ben Lomond, Kelsey Gibson, Membership Marty Lavender, Arkansas | josh@redbudfarms.net Town Creek Melrose, New Mexico :: IJBBA Advisory :: Inside photos by Promotion Lisa Neal, Morganza, Lousiana Brandon Belt, Gatesville, Texas Sarah Tisdel, Show Gina Gill, Beckville, Texas MEMBER OF MAY 2022

IJBBA Advisory, Brandon Belt, Gatesville, Texas

@gobrangus | #gobrangus

May 2022 4 JA N UA R Y 2024 B R A N G U S J O U R N A L

Triangle K Ranch, Kelsey Gibson, Town Creek and Matt Roppolo

:: President :: Brenda Brull, Atchison, Kansas :: 1st Vice President :: Tina Gardner, China Spring, Texas :: 2nd Vice President :: Ginger Pritchard, McLoud, Oklahoma :: Secretary :: Mary Beth Farris, Tuscola, Texas :: Treasurer :: Janet Greuel, Brooks, Georgia :: Historian :: Jodi Jackson, Waco, Texas :: Social Media Coordinator :: Jennifer Walker, Ben Lomond, Arkansas

INT BRANGUS FOUNDATION BOARD :: President :: Brandon Belt, Gatesville, Texas :: Secretary/Treasurer :: Darrell Wilkes, Ph.D. Allen Goode, Mabank, Texas Chris Heptinstall, Marianna, Florida Tracy Holbert, College Station, Texas Traci Middleton, Puryear, Tennessee Cindy Blazek, Leona, Texas David Wood, Magnolia, Mississippi Nic Cornelison, Flat Rock, Alabama

IJBBA BOARD OF DIRECTORS :: President :: Jaxon Allen, Oklahoma :: Ex-Officio :: Briana Hicks, Texas :: Queen :: Savannah Hanson, Texas :: Director :: Kade Whiddon, Texas :: Director :: Emma Tittor, Texas :: Director :: Isabelle Parkey, Texas :: Director :: Aubrey Meador, Texas :: Director :: Gracie Johnson, Texas :: Director :: Carter Aucoin, Louisiana :: Director :: Molly Hackstedt, Texas

Cover Details Cover Photo 2020 Photo Contest Submission

Brangus JANUARY 2024 / VOLUME 72 / ISSUE 1

IN EVERY ISSUE

JOURNAL

8.................................... PRESIDENT’S PERSPECTIVE

FEATURED

12.............................................. EXECUTIVE CORNER

Thai for Five

16......................................UPDATE FROM THE FIELD 18............................................................. EPD-OLOGY 20................................................CATTLEFAX TRENDS 36....................................... AFFILIATE CONNECTION 39............................................. SERVICE DIRECTORY 39-43............................................ STATE DIRECTORY 44.............................................................. CALENDAR 46................................................................ AD INDEX

JA N UA R Y 2024 B R A N G U S J O U R N A L

Thai Brangus Association observed its first milestone as a breed association with its 5th anniversary. The anniversary coincided with other causes for celebration including the acceptance of the Brangus breed at the National show hosted this past December in Buriram, and a visit from a Texas delegation, read more on page 16!

Brangus Goes to Africa

Continuous Relations Builds Brangus

The IBBA’s International Committee sent Vice Chair, Allen Goode, to attend South Africa’s national show held at the Afridome in Parys this past August.

The Texas Department of Agriculture [TDA] International team and International Brangus Breeders Association [IBBA] hosted beef producers from Mexico for a buyer’s mission in November 2023.

| PRESIDENT’S PERSPECTIVE |

Thankful AND Optimistic

By Rob Singleton, International Brangus Breeders Association (IBBA) president

As we put 2023 behind us, I think its important to reflect back on a few

breeders, when you are at the coffee shop, the feed store,

things we should be thankful for. I

your local sale barn, or anywhere you come in contact with

personally have never seen optimism

cattlemen, tell them just how good our modern day Brangus

so high in our breed. Sales were brisk.

cattle really are.

We saw Brangus gain a larger piece of

Lastly, I would like to thank the people who make

the marketplace. We harvested the second round of steers

our breed great. Members of the IBBA and the people who

from the Brangus Value Project, with great success. All these

breed and care for Brangus cattle. It is obvious that you

things happened because our Brangus breeders stepped up to

take your job seriously. All the committees and committee

provide the cattle our industry is craving. I applaud you for

chairs. Our association is committee driven, and we could

these efforts as they give our breed great momentum going

not operate without them. And a heart-felt thank you to my

into 2024.

fellow board members, I can assure you that the men and

As we forge ahead, let's be thankful for our

women who have served on the board put the betterment of

accomplishments, but not rest on them. Instead, use them as

the breed as the basis of all decision making. The office staff,

fuel to push our great breed to new heights. With genomic

simply put, are the best. Our EVP, Dr. Wilkes, has done an

enhancement we can further the things that made our breed

incredible job for our association, and in my opinion, is the

what it is. Things like, adaptability, mothering ability,

best EVP in the country.

fertility and reproductive efficiency, and longevity. Now we

for. Now we need to tell the story. I challenge all Brangus

As you can tell, it takes all of us pulling in the same

can add carcass merit and feedlot efficiency to our resume.

direction to keep our breed moving forward. Best of luck and

We truly have the product the beef industry is asking

best wishes for the new year. GO BRANGUS!

JA N UA R Y 2024 B R A N G U S J O U R N A L

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| EXECUTIVE CORNER |

BRANGUS

Value

by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president Round 3 of the Brangus Value Project has crossed second base. Ninety-four steers are now on feed at Hy Plains Feedyard in Kansas. Six additional sires are represented, along with reference sires to tie the data to previous rounds. The ultimate goal is to enable more accurate genetic selection for valuable post-weaning traits. That’s the long game, and it takes some patience. In the short term, the data generated in this project allows us to stand in front of any audience and show that Brangus and Ultrablack sired feeder cattle meet and exceed current industry standards for feedlot performance and carcass value. It's not as if members of IBBA have not fed cattle and captured feedlot and carcass data. Many have. But that is their private data. The data from the Brangus Value Project belongs to all of us and any of us can show it to anyone we wish. Additionally, the data is all tied to high-impact sires and is collected through a designed process commonly known as the “scientific method”. When we wrap up Round 3, we will have proof on 17 sires with very large genetic footprints in the breed. It is impossible to overstate the importance of this project. As I am penning this article, the price spread between Choice and Select grade beef stands at $30/cwt. You don’t even need a calculator to compute the added value of Choice-level marbling on a 900-lb carcass. If marbling crosses the line between Select and Choice, bingo, +$270/ hd on a 9-weight carcass! In the first two rounds of the Brangus Value Project, our steers have averaged close to 90% Choice or better, with a large percentage of the Choice cattle reaching premium-choice, which is essentially Certified Angus Beef, and tacks on even more premium for marbling. This compares to the industry average that hovers between the mid 70’s and low 80’s for percent Choice. 12

JA N UA R Y 2024 B R A N G U S J O U R N A L

If you visit with feedyard managers, many will say that “they’re just not that hung up on quality grade.” You have to learn how to read between the lines. What they’re really saying is: “I’m not that hung up on quality grade if I can buy the feeder cattle a little cheaper.” Of course they care about quality grade, particularly if they sell cattle on a grid -- and millions of fed cattle are sold that way. But, to be fair to my friends in the feeding business, cattle must do more than grade well. High grading won’t make up for slow and inefficient growth and it sure won’t compensate for cattle with health problems. Ask any feedlot manager if he’d rather have cattle that grade 60% and stay healthy, or cattle that grade 90% Choice with health problems – he’ll pick the healthy cattle every time. Rapid and efficient growth never goes out of style in the cattle feeding business. The Brangus and Ultrablack steers that have been fed in the Brangus Value Project in Rounds 1 and 2 have gained close to 4 lbs per day and have converted feed more efficiently than the feedlot average. The bragging rights for Brangus have historically centered around the unbeatable maternal performance of a Brangus cow. The only headwind facing this great breed is an outdated perception that they won’t quite match British or British-Continental cattle in the feeding and packing segments. We’re proving – with undisputable data – that Brangus can and do match or exceed the terminal value of the most popular breeds. But, engrained perceptions die hard. This battle won’t be won overnight. The Brangus Value Project is providing a growing pile of high quality data that proves our point. And, equally important, it feeds into our genetic evaluation which provides the means to make even more progress in the years ahead. Your support is needed to continue the Brangus Value Project. The International Brangus Breeders Foundation (IBBF) is seeking sponsors for the steers in Round 3. The proposition is straightforward: for a contribution of

| EXECUTIVE CORNER | $500 to IBBF, your name will be added to the growing list of Brangus breeders who are investing in our future. As a token of appreciation, you will receive a full strip loin, cut into individually-packaged steaks, shipped directly to your door. Your steaks will arrive late summer or early fall. You’ll also be among the first to see the data from Round 3. An email to Darrell Wilkes, Kyle Caldwell or Mandie Sadovsky will secure your spot (see staff contact information in this Journal). Finally, we will soon be putting together a list of sires to be used for breeding cows for Round 5. The IBBA Breed Improvement Committee has established criteria for bulls to be considered for inclusion in the Brangus Value Project. The criteria include: 1) must have genomically-enhanced EPDs and be parent verified, 2) must have complete phenotypic data – all weights and ultrasound data, 3) must be sired by a bull that has been used A.I. and, therefore, has a number of paternal sibs active in a number of herds, 4) the sum of the percentile ranks for terminal and fertility indexes must not exceed 80, 5) top 40% for IMF, 6) minimum accuracy of .30 for BW, WW, YW, REA and IMF and, 7) semen on the bull must be openly marketed and widely available to all Brangus breeders. Our commercial cooperator also has specific

requirements before they’ll use a bull on their cows – because they are keeping the heifers. If you have a bull that meets these criteria and are willing to donate at least 70 units of semen, please contact Darrell Wilkes or Kyle Caldwell. The Brangus Value Project is proving that Brangus value does not end with a superstar cow. It extends throughout the beef supply chain. You truly can have it all. For more information on the Brangus Value Project, you can visit www.gobrangus.com or you can use the QR code to take you directly to the BVP page.

GO BRANGUS.

JA N UA R Y 2024 B R A N G U S J O U R N A L

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| UPDATE FROM THE FIELD |

UPDATE

from the Field

by Kyle Caldwell, Director of Field Services and Strategic Projects With the conclusion of the T3 Pine Belt Alliance and Texas Drovers sales we can officially put a capstone on the 2023 sale season and what a spectacular way to finish! Both sales brought it on home with strong buyer support and cemented another banner year for the Brangus breed; but Brangus bulls were not the only hot commodity this month. If you read Dr. Wilkes’ EVP Corner article before you found yourself here, then you know that the 3rd round of 94 Brangus Value steers have been purchased and made their way to Hy Plains Feedyard in Montezuma, Kansas! Like last year, I had the privilege to act as the buying agent on behalf of IBBF and be the one to bid on and purchase the steers on the Superior Livestock website. While I am no stranger to cattle auctions and I did buy the steers last year at OKC, this was my first time buying any lot this large or important on 16

JA N UA R Y 2024 B R A N G U S J O U R N A L

Superior. When our calves came across the screen the bidding started at $200/cwt and with my mouse already hovering over the “BID NOW” button, I clicked once, blinked, and the asking price was already up to $215/cwt. A lot of buyers really wanted these steers! So, I clicked again… and again, and again and again until the counterbids started coming in slower and slower and eventually the ticker stopped at $225/cwt, a roughly $7 to $10 premium over the average of the lots sold thus far that day. The steers sold with the IBBA logo proudly displayed next to the row of promotional badges. Buying the calves on Superior was certainly an interesting experience; and even though I was not shoulder to shoulder with the competing buyers, it was easy to gauge the demand of the steers based on how quickly I was having to bid on them every time. When contrasting the 2023 sale seasons and the success of Brangus-sired steers on the auction block, I see a clear take

| UPDATE FROM THE FIELD | home point. Commercial cattlemen and order buyers alike are craving versatility. Seedstock and feeder cattle alike cannot be one trick ponies in today’s industry. We need cows to drop a live calf in a tight window every year, keep her condition to breed back after the first exposure, milk one calf at side while another is in the oven, rinse and repeat for 7 to 10 years. On top of that, we need the feeder calves out of that cow to hit the ground with explosive growth, get to a feedlot to grow some more, and then taste good when he finally ends up on someone’s plate. That is a big wish list, and just like any wise cattleman will tell you, the only free lunch in the cattle business is a good dose of hybrid vigor. The beef industry needs cattle that can do all these things exceptionally well, and they need not look any further than Brangus. Projects like Brangus Value help us illustrate the progress that we have made as a breed in all stages of production. To reiterate Dr. Wilkes’ point, I urge you to consider supporting the Brangus Value Project with that $500

donation to the IBBF to continue to drive our breed forward. Up next after the new year, keep your eyes peeled for the 2nd Annual Red-Land sale in Bagwell, TX and the 24th Annual Invitational Black Bull Sale at Columbia Livestock Market in Lake City, Florida featuring 47 Brangus and Ultrablack bulls. January means new beginnings and new opportunities. Lets make it special. Happy New Year and as always, Go Brangus!

JA N UA R Y 2024 B R A N G U S J O U R N A L

| EPD-OLOGY |

EPD-OLOGY WHY DON’T EPDS CHANGE WHEN I SUBMIT DATA? . . . . IT’S THE TIMING OF THINGS. by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president

At least a dozen times each month, I receive calls from members wondering why an animal’s EPDs did not change when they submitted new data. The conversation typically centers on an individual animal that posted a spectacular weight or ultrasound record. In short, a member becomes very excited about an animal that just might be a genetic super star, but the data seems to have done nothing to boost the EPDs. My answer . . . . be patient. There are two kinds of EPDs – preliminary and computed. The moment you register an animal, it receives preliminary EPDs which are nothing more than the average of the parental EPDs for each trait. Preliminary EPDs are obvious because the accuracy value is listed as “P” instead of a numerical accuracy value. Computed EPDs are posted every month, usually in the first few business days of the month. The computed EPDs take into account all relevant data on all animals. The accuracy value changes from “P” to a numerical value. When you see a numerical value for accuracy, you know that the animal has been subjected to the monthly computation. IBBA contracts with Neogen Corporation to compute our EPDs. On or about the 15th of each month, IBBA sends a new data file to Neogen, which then loads the data into the statistical model and begins the process of computing. Literally hundreds of millions of equations must be solved during this process. It takes their computers 30-36 hours of numbercrunching to complete the analysis. The key point is this: if your new data has been entered into REGSTR prior to the time that IBBA sends the monthly data files to Neogen, it will be used in the subsequent analysis. If the data comes in after the data files have been sent to Neogen, then the data will be utilized in the analysis that follows the immediate one. 18

JA N UA R Y 2024 B R A N G U S J O U R N A L

The timing of things also creates questions and confusion about genomic enhancement of EPDs. It is common for a member to order a DNA test for genomic enhancement (30K or 100K, for example), and see that the Parent Verification results are posted before the EPDs are enhanced with genomics. Why does this happen? When DNA test results are completed by the Neogen lab, IBBA receives the files daily and parent verification is usually done within 2 business days. It is then posted and a Parent-Verified animal will display the “PV” indicator on its profile page and certificate. That does not mean, however, that the entire genomic file has been incorporated into the monthly genetic evaluation. If the genomic file is “on file” before the data is sent to Neogen each month, it will be included in the next monthly analysis. However, if the genomic results are not posted before IBBA sends the monthly file to Neogen, then – just like weight or ultrasound data – they will not be incorporated into the monthly analysis for another month. The key takeaway here is that parent verification (which requires DNA) and genomic EPD enhancement (which requires DNA) are two different processes that occur on two different timelines. In summary: EPDs are computed on a monthly basis and utilize the data (weights, etc.), and the genomic results that are on file by the 15th of each month – for the next month’s EPDs. IBBA certainly does not expect you to plan your weighing dates or ultrasound dates according to our monthly schedule, but perhaps by understanding these timelines you won’t be caught short if you are on a tight deadline to have computed and genomically-enhanced EPDs for a sale or other special event.

| CATTLEFAX TRENDS |

MORE MONEY IN MARKETS, MORE OPPORTUNITY, MORE RISK CATTLEFAX TRENDS Cattle price cycles of roughly 10 years from a high to a high or a low to a low in the U.S. have been in existence since marketing cattle began. This is largely driven by either economic conditions, environmental conditions, or both. The supply and demand fundamentals have consistently been in play throughout history. However, what seems to be more at play in recent history is the increasing occurrences of what are termed “black swan” events. The severity to cattle markets can at times be considered minor or major depending on the initial influence of the severity and the reason why the event occurred, and the duration of the event. One reason these events seem more amplified and the market volatility more severe is the significant increase in the amount of outside money and volume of trade in the futures markets. This equates to more market liquidity, while at the same time it also creates more volatility. Markets can potentially move much more violently in both directions. This results in more possible opportunities when markets are moving higher, but also significantly more risk when the outside money leaves or is in a risk off type environment. The two accompanying charts show the increase in open interest levels for both live cattle and feeder cattle futures/options. Open interest is defined as the total of all futures and/ or option contracts entered into and not yet offset by a transaction, by delivery, by exercise, etc. The aggregate of all long open interest is equal to the aggregate of all short open interest. The significant jump in open interest levels, or market participation, began in late 2005. Money managers or fund managers took on a 20

JA N UA R Y 2024 B R A N G U S J O U R N A L

much more active role in commodity markets by adding long positions, or buying the market, as a hedge against inflation. Again, when more total dollars are involved, the volatility of markets increases.

In recent years it has not been uncommon for markets to defy statistical probabilities on numerous occasions and occurrences regarding momentum and standard deviation moves, in both directions. Part of this is due to much more data and information available than ever before and accessible to market participants. And yes, to computer algorithm trading as well. The speed of the markets today is instantaneous, and the increase in the daily limits of the futures markets leaves the gate open wide enough for participants to enter or exit the market quickly. Regardless of the variance in the futures market environment today, markets remain very efficient. Favoring the segments that have the most market leverage by distributing a higher percentage of the perhead animal value to those that have it, and the least or none to those who do not. A perfect example of this re-distribution was evident during the last major price increase during the cattle cycle of 2014-15, and the results that followed. Drought decimated the beef cowherd in 2011-12 and forced major cowherd liquidation. At the same time, cattle numbers had been declining even prior to that and fed cattle slaughter capacity had been declining as well at about the same rate. As the numbers declined and cattle prices increased, much to the delight of the cattle producer segments that enjoyed the highest prices in history and had all the leverage, the market signal was to expand. The drought eased and weather conditions permitted rapid expansion at the fastest percentage rate in history. As a result, a rapid shift in leverage occurred. The leverage that cow-calf and stocker operators had was transferred to the packing segment. There were too many cattle to harvest relative to the harvest capacity. Producers needed packers more than packers needed producers. And while it took some time for cattle feeders to get through a couple turns of cattle with tough breakevens, they eventually took leverage away from cow-calf and stocker operators as well. The producer segments didn’t like it, but the market was efficient. The current environment has seen a massive market reset since September. Market participants are worried about higher-than-expected cattle-on-feed levels due to the lack of expansion and more heifers in the mix, and higher demand for fed cattle supplies will

| CATTLEFAX TRENDS | continue into the first four months of next year. The economy and consumer demand bigger-than-expected per-capita-beef supplies due to the balance of trade with fewer exports and more imports, and cheaper competing proteins. One thing markets do not like are uncertainties, and there a are a multitude of them at present. Yet, one thing the markets are not uncertain about is the tightening supply situation moving forward. Due to the biological nature of cattle, the supply situation is not going to change anytime soon. In fact, the lowest numbers of the current cattle cycle may not be until 2026. This is a massive positive for the cattle producer segments over the next several years. The accompanying chart shows the year-over-year change for the CattleFax fourth quarter U.S. average 550-pound steer price and the projections for price change through 2026. While the most impulsive price jump likely occurred in 2023, calf prices are still expected to increase, just at a more modest rate. Note the significant decline in Q4 average calf prices in 2015-16 after the leverage shift occurred. Calves lost over 50 percent of their value in two years.

That type of a decline is not expected this go around. Yes, the producer segments have gained the leverage back from the packing segment, but the supply is not growing and packing capacity is not expected to decline to the same degree or at all like the last cycle. This is anticipated to keep leverage and the opportunities for profitability in the producer segments hands for the next several years. Both packers and cattle feeders are anticipated to have to bid more aggressively for a much tighter supply of cattle moving forward. JA N UA R Y 2024 B R A N G U S J O U R N A L

JA N UA R Y 2024 B R A N G U S J O U R N A L

If you're interested in a sponsorship slot and would like to join the IBBA at the NCBA tradeshow, please contact the office at 210-696-8231 or reaching out to us at jengland@gobrangus.com

JA N UA R Y 2024 B R A N G U S J O U R N A L

| INTERNATIONAL CONNECTION |

T h a iFOR

Five

By: Macee Prause, IBBA International Committee Liaison Founded in 2018, the Thai Brangus Association (TBA) observed its first milestone as a breed association with its 5th anniversary. The anniversary coincided with other causes for celebration including the acceptance of the Brangus breed at the National show hosted this past December in Buriram, and a visit from a Texas delegation that included representatives from the International Brangus Breeders Association [IBBA] and Texas Department of Agriculture (TDA). The delegation spent a week in Thailand touring ranches & genetic facilities, meeting livestock producers, and

JA N UA R Y 2024 B R A N G U S J O U R N A L

collaborating with local and international government entities to gain a more thorough understanding of the industry. While the Thai Brangus Association just celebrated 5 years, Thailand has been home to Brangus for over thirty years, with the first shipment of 200 live cattle received by Wattana Farm. Brangus was slow to grow in popularity in those early years due to farmers’ preference for large frame cattle. The belief was that large framed animals would equate to more meat. After years of outreach and education, Thai farmers have a better appreciation for quality beef and adaptable cattle, expanding the opportunity for broader acceptance of Brangus bloodlines on their ranches. Day 1 of the Texas delegations trip began by meeting with TBA board directors and members where we received a presentation about the Brangus breed in Thailand and concluded with a long collaborative discussion amongst all attendees. The meeting was followed with a Brangus beef inspired dinner hosted by Sichon Tender’s restaurant owner, Teerapan Ranwes. During this evening together, we were briefed on current trends in Thailand, objectives for growth, and plans to promote the Brangus breed. One key topic discussed was Thai farmers need for cattle that are easy to raise, grow quickly, and produce quality beef that the market demands. The answer is simple: Brangus. TBA works to promote the Brangus breed in their country, provides breeder education, is establishing breed standards, and certifies Brangus cattle in Thailand. Day 2 of the market assessment activities started with our delegation meeting with representatives from USDA’s Foreign Agricultural Services [FAS] team, and USDA’s

| INTERNATIONAL CONNECTION | Animal & Plant Health Inspection Service [APHIS]. We discussed opportunities to collaborate, learned about the current beef market demands in Thailand, explored beef education opportunities , and identified existing challenges of livestock and genetic trade. Establishing these relationships will provide U.S. Government entities support as we embark on the challenge to improve the growth of livestock and, more specifically, the Brangus breed, within the industry. Day 2 concluded with a visit a little northeast of Bangkok at the Song Brangus Farm, where owner Surachai Khwanrak provided an informative tour of his ranch and discussed his goals (and challenges) producing quality beef cattle. His current focus is expanding his black Brangus herd size, while maintaining his focus as a quality rancher producing quality beef for the market. Day 3 in Thailand was jam packed with tours, with the first stop at Dongprado Farm. Their team included Natiya Yodname, Sunpetch Sophon, Dr Pao Supachai, and Peeradet Yalom. Dongprado Farm has generation five Brangus, which is currently a rare find in Thailand. They strive to be leaders of genetic improvement, utilizing technology such as embryo transfer [ET] and artificial insemination [AI] to select premium genetics from U.S. producers. Historically, Dongprado Farm has raised predominately black Brangus, but, more recently, have chosen to introduce an increasing number of red Brangus animals into the herd due to evolving trends in the market. Additionally, they focus on selecting for a moderate frame with good ribeye area [REA] and marbling scores and desire genetics that support good maternal traits. After our tour at Dongprado Farm, we made our way over to NVK Farm & Premium Beef with owner Akkawat Wiriyakajonkiat. Akkawat runs one of the most unique operations in terms of feeding. NVK Farm & Premium Beef focuses on producing the highest quality beef. They

incorporate Brangus genetics with their Brahman and Wagyu crossbreeds to get their perfect size cow which also produces good quality beef that smell tasty . “The key is how you manage the environment to produce better beef,” Sung said. NVK feeds each animal individually and not together as a herd. Every morning NVK staff monitors feed consumption to determine average daily gain [ADG]. This feeding method allows staff to identify efficiency levels of individual animals throughout growth. We departed NVK Farm & Premium Beef to make the drive to YZ Santi Farm. YZ Santi Farm, Sexed Semen Center, & IntelliGen facility is owned by Pattawee Lueangtaweephon. We were able to see the vast improvements in reproductive technology that Thailand breeders are adopting to become competitive in the country’s beef production industry. YZ is one of seven IntelliGen facilities in the world and is partnered with ABS Global. We were the first visitors to tour the facility since

its opening one month prior. YZ’s current capacity is the production of 50-200 straws of sexed semen every two hours. Production occurs 24 hours a day, 6 days a week if everything goes smoothly. The last tour of day 3 was at Wasan Farm and JA N UA R Y 2024 B R A N G U S J O U R N A L

| INTERNATIONAL CONNECTION |

Chokjantra Farm with owner Somchok Jantasee. Wasan Farm became Brangus breeders three years ago due to swine disease shifting their livestock focus. He aims to produce quality feed and nutrients for not only his cattle, but all cattle through his feed mill and feedstuff business. Chokjantra Farm is a livestock production business with over 330 head of cattle. They feed predominately roughage such as rice straw and less heavy concentrate when feeding out steers for harvest. At Chokjantra Farm, we were able to discuss the benefits of ranching as well as the challenges faced due to regulations on production, animal health challenges, and the need to consistently assess and improve the farms’ safety management practices. Day 4 of our program was quite different from the previous days as our delegation was requested to meet with the Prime Minister of Thailand’s staff. Participants from the Prime Minister’s team included: Kittiratt Na-Ranong, Chief

JA N UA R Y 2024 B R A N G U S J O U R N A L

Advisor to the Prime Minister; Professor Dr. Narwmon Pinyosinwat, Advisor to the Prime Minister; Miss Yaowalak Rodkliang, The Director of Phrae College of Agriculture & Technology; Dr. Pollawat Sriruengsuk, Chairman of the Advisor to the Prime Minister’s staff and Ministerial Advisory Board; Thanet Natisri, Advisor to the Prime Minister; and several other department guests to assist with our livestock and agriculture discussions. Open dialogue between the Thai government officials, TDA, IBBA, and a USDA FAS official provided insight into Thai livestock development, the different sectors of the industry, and where there is need for international collaboration. This meeting was a great opportunity to gain insight into the Thai government’s perspective on the industry, needs, and challenges compared to the perspective of farmers and ranchers throughout the country. The Texas Department of Agriculture conveniently hosted a member of the Prime Minister’s team in Austin a few weeks before our trip to Thailand in recognition of the recent Memorandum of Understanding (MOU) signed between Chiang Mai, Thailand and Austin, Texas, to work together as sister cities. Following our meeting with the Prime Minister’s team, we departed for one final governmental meeting with the Department of Livestock Development [DLD] under the

| INTERNATIONAL CONNECTION | Ministry of Agriculture in Thailand. Mr. Danai Khamkwan, Mrs. Warocha Jamparat, Ms. Sirintra Saiyasombut, and Mr. Phuvadol Boonyarit were incredibly helpful, and our meeting provided further insight into the government’s view on their livestock industry needs. We discussed at length challenges related to importing and exporting both live animals and genetic material in Thailand, as well as past import failures and how to avoid similar mistakes in the future. We spoke in length about future collaborations and joint partnerships that could improve Brangus breed adoption in Thailand cattle production. We discussed challenges in embryo exportation from the United States, and TDA offered support to the DLD as they explore policies to improve those processes. After wrapping up the government meetings in Bangkok, Day 4 took our delegation a few hours southwest of the city to Pornchai International. We met back up with Sanya Suphappornchai, Dr. Phakphume Saowaphak, and Wanwisa Phumbuntharik. Quick shout out to these two for coordinating our schedules, connecting us with our fellow Brangus breeders, and joining us along our trip. We couldn’t have made all the connections we made without their support. Pornchai International was the first company in Thailand to import frozen embryos. They continue to import livestock semen every other month all year long! Their vision is to help Thai farmers sustainability through access to improved genetics from abroad while providing the required technologies and materials necessary to improve agricultural sustainability. After a quick tour of the store front, we headed for Pornchai Farm to meet owner Sommai Suphappornchai. Pornchai Farm manages approximately 400 Brangus animals, and 100 Brangus x Wagyu. On top of managing the 500 head of cattle, they produce their own total mixed rations [TMR]. This tour proved to be quite impressive and revealed an excellent partner for IBBA as relationships continue to build in Thailand. Pornchai is a huge promotor of the Brangus breed and is incredibly supportive of the breeds’ expansion into Thailand. It was clear after sitting down with the ranch owner that their families work with the Thai Brangus association, their mission to provide industry education, and their support of the Thai Brangus Associations efforts to promote the breed, make them a valuable partner in future Brangus breed work in the country. We wrapped up the visit at Pornchai farm and drove several hours south to PR Genetics which strives to improve the future of livestock through reproductive science and technology. Here, they use a SeleXX antibody to kill male sperm for In vitro fertilization [IVF] use. They share photos and videos throughout the IVF process with the animals’ owners as a method of teaching to better understand the IVF process. Additionally, PR Genetics provides internships and lectures at the local University to further educate the next

generation of ranchers. We had time for one more tour, so the team loaded up and made our way south, even further toward Hua Hin, Thailand, where we wrapped up our tours with VNC Farm. The owner, and current Thai Brangus Association President, Vinai Pimai shared how he uses technology on the farm to develop sustainable practices. A few examples of the technology implemented at VNC are their use of security cameras in cattle pens to monitor animal health and heat detection; they also dug a rainwater retention pond along with an irrigation system. Pimai has chosen genetics to provide quality black Brangus cattle while keeping an overall moderate and docile cowherd. This tour was a fantastic way to end a week full of meetings, learning, and relationship building. Our delegation looks forward to identifying next steps and opportunities to work with our esteemed hosts from Thailand. The Thai Brangus Association is proving how Brangus cattle help meet the needs of Thailand’s cattle producers, with 248 members and 783 registered cattle. We would like to thank each person we met on our journey, especially those who took time to host us at their farms and facilities. Our delegation was excited to see how far the Brangus breed has come in Thailand, and we look forward to future progress and partnerships. The U.S. Livestock Genetics Export Inc. [USLGE] provided reimbursement funding for the mission. IBBA & TDA find tremendous value in USLGE membership. Any Country is Brangus Country!

JA N UA R Y 2024 B R A N G U S J O U R N A L

| INTERNATIONAL CONNECTION |

JA N UA R Y 2024 B R A N G U S J O U R N A L

| INTERNATIONAL CONNECTION |

BRANGUS GOES TO AFRICA The IBBA’s International Committee sent Vice Chair, Allen Goode, to attend South Africa’s national show held at the Afridome in Parys this past August. This trip provided opportunities for the IBBA to foster and further our relationships with the South Africa Brangus Breeders Association as well as its membership. Those in attendance expressed interest in U.S. production sales, IBBA project engagement, and networking with other breeders both on social media platforms and in-person missions. Goode accepted the privilege to give a presentation at the banquet and awards dinner. During his presentation, he shared the IBBA’s international video, invited fellow South Africa Brangus breeders to attend the 75th anniversary, encouraged promotion of the IBBA international scholarship, and overall, focused on genetic improvement of the breed. Following the presentation, grand champions of the show were given awards in which Goode also gave congratulatory honors. From the trip, Goode concluded, “The South African Association were warm and gracious hosts. I had the opportunity to visit with breeders from across the country, learning more about their environmental, economic, and social factors that they work in.” With these connections and future goals in mind, IBBA plans to further engage with our South Africa breeders related to both inbound and outbound mission to strengthen our affiliation. The IBBA International Committee is confident that strong relationships were made between the progressive cattlemen from South Africa and Vice Chairmen Goode during the mission trip. The U.S. Livestock Genetics Export Inc. (USLGE) provided reimbursement funding for the mission. IBBA finds tremendous value in USLGE membership. Any Country is Brangus Country! JA N UA R Y 2024 B R A N G U S J O U R N A L

| INTERNATIONAL CONNECTION |

CONTINUOUS RELATIONS BUILDS BRANGUS The Texas Department of Agriculture [TDA] International team and International Brangus Breeders Association [IBBA] hosted beef producers from Mexico for a buyer’s mission in November 2023. The focus of the mission was to reinvigorate the relationships between the producers from Mexico with breeders at the Arkansas and Texas Brangus sales. IBBA members associated with these events assisted with recruiting cattlemen for the mission. Mission participants were interested in genetic advancements backed by reliable information for their operations and adding value to the entire industry from the Sonoran Desert. Additionally, genetics related to high growth along with carcass quality proved to be of importance. Along with carcass traits, they were interested in females with maternal strengths to improve their cow herds. Participants believe Brangus to be the best choice to produce highly efficient livestock, and looking at all the traits gives good front to end industry requirements. With these goals in mind, IBBA staff member

JA N UA R Y 2024 B R A N G U S J O U R N A L

Macee Prause visited with the breeders while attending two sales that showcased the quality cattle that IBBA members have to offer – the CDP Brangus sale in Arkansas and the Cavender Brangus sale in Texas. Many of the participating Mexican breeders want to exceed industry requirements with their genetic selections while networking with other Brangus breeders by attending these sales. They discussed creating educational opportunities that could assist with the cattle exportation process from the U.S. to Mexico to allow for an easier exchange of genetics. The IBBA and TDA team is confident that strong relationships were made between the progressive cattlemen from Mexico and the Arkansas & Texas Brangus producers during the mission trip. The U.S. Livestock Genetics Export Inc. (USLGE) provided reimbursement funding for the mission. IBBA and TDA find tremendous value in USLGE membership. Any Country is Brangus Country!

| INTERNATIONAL CONNECTION |

JA N UA R Y 2024 B R A N G U S J O U R N A L

| AFFILIATE CONNECTION |

INVEST IN YOUR FUTURE WITH AN IBA SCHOLARSHIP

by Marlene Schwerin IBA 2nd Vice President and Scholarship Committee Chairperson Attention, International Junior Brangus Breeders! If the rising cost of post-high-school education is making your dream of college or vocational school feel a bit out of reach, invest a little time now and apply for an IBA Scholarship that can pay big dividends for your future. To date, the IBA has awarded $538,000.00 in scholarships to deserving Brangus youth. The International Brangus Auxiliary offers scholarships to both graduating high school seniors and upper-class students. Eligible IJBBA members can earn a total of two scholarship awards that recognize outstanding Junior Brangus achievement while also helping offset the financial burden of higher education. 2024 IBA Scholarship applications are due by April 1, 2024. For more information, scan the QR code below.

JA N UA R Y 2024 B R A N G U S J O U R N A L

2023 IBA Scholarship Recipients - Ahna Sinclair, Wyatt Jackson, Payge Dupre, Molly Hackstedt, Maddox Hartmann, Kaily Critendon

| 75 YEARS OF BRANGUS |

n o i t a r b e l e C s u g n a r B s r a e Y 5

FOLLOW THE

FACEBOOK PAGE

Stay up-to-date, travel down memory lane, and relive the past 75 years of Brangus history by following the Facebook page created for this milestone. This page is devoted to featuring events, people and cattle that have played a role, large or small, in the breed’s history from 1949-2024. Please like the page and follow along. We invite you to post photos on your personal/ ranch pages and tag the 75 Years Brangus Celebration page, as well as share this page. Come Visit Us at http://bit.ly/470NwxL

JA N UA R Y 2024 B R A N G U S J O U R N A L

HURLA FARMS FEEDLOT FAMILY OWNED & OPERATED IN PAXICO, KANSAS

CUSTOM FEEDING BRANGUS GENETICS SINCE 1985 Vincent Hurla

Roy Hurla

Michael Hurla

Chad Hurla

Justin Hurla

STATE DIRECTORY | STATE DIRECTORY |

ARKANSAS — CALIFORNIA — FLORIDA — GEORGIA — KANSAS — LOUISIANA

SERVICE DIRECTORY

JOHN MILAM, OWNER Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com 2020 IBBA Top ET Breeder

Brangus & Ultrablacks BULLS & FEMALES

Interested in Advertising?

available private treaty and select sales

Contact Kyle Caldwell kcaldwell@gobrangus.com

Clay Cooper, Manager

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Pamela Doiron 805-245-0434 • doiron@spanishranch.net Follow Us on Facebook or Instagram @spanishranchcuyama

ALABAMA - ARIZONA - ARKANSAS

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FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H J A N U A R Y 2 0 2 4 B R A N G U S J O U R N A L5139

STATE DIRECTORY

| STATE DIRECTORY |

ARKANSAS — CALIFORNIA — FLORIDA — GEORGIA — KANSAS — LOUISIANA

ARKANSAS - CALIFORNIA - FLORIDA - GEORGIA - KANSAS - LOUISIANA

JOHN MILAM, OWNER Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com 2020 IBBA Top ET Breeder

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Pamela Doiron 805-245-0434 • doiron@spanishranch.net Follow Us on Facebook or Instagram @spanishranchcuyama

Brangus & Ultrablacks BULLS & FEMALES available private treaty and select sales

Clay Cooper, Manager

SPANISH RANCH

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Pamela Doiron 805-245-0434 • doiron@spanishranch.net Follow Us on Facebook or Instagram @spanishranchcuyama

Brian Stover 404-483-0991 Bldrolloff@mindspring.com P.O. Box 1790 Dallas, GA 30132

L.G. Herdon, Jr Owner 912.293.1316 Sky Herdon, Co-Owner 912.245.0428 Kevin Asbury, Manager 850.252.7290

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FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 40

JA N UA R Y 2024 B R A N G U S J O U R N A L

STATE DIRECTORY | STATE DIRECTORY |

ARKANSAS — CALIFORNIA — FLORIDA — GEORGIA — KANSAS — LOUISIANA

LOUISIANA - MISSISSIPPI - MISSOURI - NEW MEXICO - OKLAHOMA - TEXAS

JOHN MILAM, OWNER Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com 2020 IBBA Top ET Breeder

Brangus & Ultrablacks BULLS & FEMALES available private treaty and select sales

Sales: 2nd Saturday in March rd 3 Tuesday in March 4th Saturday in April th 4 Weekend in October 3rd Weekend in November

Clay Cooper, Manager

SPANISH RANCH

Joe Cavender, Owner Justin Matejka, General Manager | 903-521-1070 Mark Cowan, Marketing & Customer Service | 903-810-2413 1200 CR 4716 • Troup, TX 75789 | CavenderRanches.com Certified Free Herd # D80550202

352.302.2734

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Pamela Doiron 805-245-0434 • doiron@spanishranch.net Follow Us on Facebook or Instagram @spanishranchcuyama

JOE & MELANIE FULLER - BEN & TRISH FULLER 14148 N State Highway 16, Willow City, TX 78675 C. 979-255-7747 E. jw.fuller@yahoo.com

EVERY DAY IS SALE DAY AT

Drake Land & Cattle

Farris Ranching Company

398 Drake Road Quanah, Texas 79252

Cell: (832) 331-2527 Ranch: (940) 663-6143 drakeranch398@gmail.com www.drakeranch.com

“West Texas Tough”

Brangus and Ultrablack Bulls est. 1924 Quanah, Texas

Danny & MB Farris Tuscola, TX 325.669.5727

L.G. Herdon, Jr Owner 912.293.1316 Sky Herdon, Co-Owner 912.245.0428 Kevin Asbury, Manager 850.252.7290

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7/15/21 1:57 PM

Contact Kyle Caldwell at kcaldwell@gobrangus.com for advertising Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertisingspaces. spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H J A N U A R Y 2 0 2 4 B R A N G U S J O U R N A L 5141

STATE DIRECTORY

| STATE DIRECTORY |

ARKANSAS — CALIFORNIA — FLORIDA — GEORGIA — KANSAS — LOUISIANA

TEXAS

J ackson

family brangus JOHN MILAM, OWNER

Green,JACKSON Ranch Manager JODIGrady & DAVID

870-314-3673 | grady@dragginmranch.com 3099 Horseshoe Bend El Dorado, Arkansas Waco, Texas 76708 www.dragginm.com 2020 IBBA Top ET Breeder Jodi cell: 254.722.9138

jodiatbentwood@sbcglobal.net

Brangus & Ultrablacks BULLS & FEMALES available private treaty and select sales

OK FARMS

Kenneth and Anita Christensen, Owners

4432 FM 2674 • El Campo, TX 77437 (979) 240-3913 text or call Email: okfarmsbrangus@gmail.com

SPANISH RANCH

Tracy Holbert, Program Advisor Brangus and Ultrablack Cattle (979) 255-4357, text or call “ThePamela Brand with a Heritage” Doiron 805-245-0434 • doiron@spanishranch.net Follow Us on Facebook or Instagram @spanishranchcuyama

MIKE SHELTON C: 713.560.8333 Colita Loop, Colita, TX 77351 Clay Cooper, Manager www.brangusprofit.com 352.302.2734 Registered Brangus and Ultrablack Cattle

RIO RANCH

Rafter 2 Ranch

OKFarms_BusCard_Feb2023.indd 1

2/1/23 11:46 AM

MikeShelton-DirectoryCard.indd 1 Red Brangus Registered

Commercial

Registered Brahman, Charolais and Brangus

10/19/17 7:32 AM

Raul Montez 832-331-6800 jraulmontez@ymail.com 39606 FM 1736 Hempstead, TX 77445

Show Calves

Whitsett, TX www.Rafter2ranch.com

A 4th Generation Family Owned Cattle Operation

D'Ann Harper

210.393.1713

Marlee Kutzer

RIORANCHTX.COM

RafterTwoRanch@gmail.com

Randy Schmidt 903.278.7777

Schmidt Farms

Garrett Hinds 417.880.2839

BRANGUS & ULTRABLACK

GENEPLUSBRANGUS.COM

L.G. Herdon, Jr Owner 912.293.1316 Sky Herdon, Co-Owner 912.245.0428 Kevin Asbury, Manager 850.252.7290

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Contact Kyle Caldwell at kcaldwell@gobrangus.com for advertising Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertisingspaces. spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 42

JA N UA R Y 2024 B R A N G U S J O U R N A L

| STATE DIRECTORY |

TEXAS TUNA ROSA RANCH BRANGUS & RED BRANGUS 830-857-4943 Owner - Jimmy Elliott Manager - Kurt Trammell ktrammell@tunarosaranch.com 90 CR 465 West Gonzales, Texas 78629

www.tunarosaranch.com

L.G. Herdon, Jr Owner 912.293.1316 Sky Herdon, Co-Owner 912.245.0428 Kevin Asbury, Manager 850.252.7290

Herndon Businesss Card ad.indd 1

7/15/21 1:57 PM

Contact Kyle Caldwell at kcaldwell@gobrangus.com for advertising Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertisingspaces. spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 51

Gentle Ranch Raised RanGe Ready ReGisteRed BRanGus & chaRolais Bulls

RAMRO LLC / RJ CATTLE CO CUERO, TX 713-204-4903 713-253-4804

JA N UA R Y 2024 B R A N G U S J O U R N A L

| CALENDAR OF EVENTS |

CALENDAR JAN OFFICE CLOSED FOR NEW YEARS HOLIDAY

1 7-11

THE WESTERN NATIONAL AT CATTLEMEN’S CONGRESS

OPEN HOUSTON LIVESTOCK SHOW & RODEO ENTRY DEADLINE

6-8

THE FLORIDA STATE FAIR OPEN BRANGUS SHOW

WILEY RANCH FEMALE SALE

WILEY RANCH BULL SALE

FEBRUARY

27-28 INTERNATIONAL SHOW HOUSTON LIVESTOCK SHOW & RODEO

MARCH 1-3

INTERNATIONAL SHOW HOUSTON LIVESTOCK SHOW & RODEO

CAVENDER RANCHES ANNUAL SPRING BULL SALE

TEXAS ALLIANCE SALE

CDP @ DRAGGIN’ M SALE

APRIL

THE BRANCH RANCH INAUGURAL FEMALE SALE

OAK CREEK FARMS FORAGE DEVELOPED BULL & HEIFER SALE

JA N UA R Y 2024 B R A N G U S J O U R N A L

Check out the Complete IBBA Calendar! Submit Your Event Today! Visit wwwgobrangus.com/events-and-shows

ADVERTISING INDEX

NEBRASKA ALABAMA American Cattle Enterprise................................................ IFC,45 DVAuction................................................................................IFC Addison Brangus Farm ................................................................ Neogen.......................................................................................5 Far Niente Farms ......................................................................39 Johnston Brangus ...................................................................39 OKLAHOMA Lake Majestik............................................................................39 Quail Valley Farms............................................................. IFC,39 Lawman Ranch.........................................................................41 Southeast Brangus Breeders Assn............................................39 TTT Brangus Farm......................................................................39 TEXAS 2C Brangus...............................................................................41 Bovine Elite..............................................................................39 ARIZONA Carter Brangus..........................................................................39 Briggs Ranch..............................................................................7 Cattle Solutions................................................................. 7,9,19 Cavender Ranches .............................................. 7,10,11,41,IBC Cox Excalibur Brangus .............................................................41 ARKANSAS Adams & Creasy Insurance Agency ..........................................39 Cross F Cattle............................................................................41 Big D Ranch .............................................................................39 Diamond K Ranch ....................................................................41 CDP Brangus...................................................................... 14,15 Drake Land & Cattle .................................................................41 Chimney Rock Cattle Co. ..........................................................39 Elgin Breeding Services, LLC ....................................................39 Draggin' M Ranch ....................................................................40 Farris Ranching Company ........................................................41 Jacksons Double J....................................................................40 G Bar Brangus...........................................................................41 Mobley, Luke............................................................................39 Gardner Cattle Co......................................................................41 Pope Farms Brangus.................................................................40 Genesis Ranch .........................................................................41 Red Bud Farms.........................................................................40 GKB Cattle ..................................................................... 24,25,41 Sewell Cattle Co., Inc.................................................................40 Hardee Farms...........................................................................40 Harris Riverbend Farms..............................................................7 Hi Point Sales + Marketing .....................................................BC CALIFORNIA Spanish Ranch..........................................................................40 Hicks Ranch..............................................................................42 Jackson Family Brangus...........................................................42 K & L Brangus ...........................................................................42 FLORIDA Fenco Farms..............................................................................40 Lambert, Doak..........................................................................39 Phillips Ranch...........................................................................40 Mound Creek Ranch...................................................... 34,35,42 Wynne Ranch...........................................................................40 MP Brangus........................................................................ 42,BC Oak Creek Farms.......................................................................42 Oakley, Lakin............................................................................39 GEORGIA Char-No Farm ...........................................................................40 OK Farms..................................................................................42 Greuel Family Brangus ............................................................40 Old Colita Ranch.......................................................................42 L.G. Herndon, Jr. Farms...................................................... 19,40 Pennridge Ranch......................................................................42 Stover Ranch.............................................................................40 Pinnacle Cattle Co.....................................................................19 Pumpjack Cattle Co...................................................................42 Rafter 2 Ranch..........................................................................42 Ramro LLC.................................................................................43 KANSAS Hurla Farms .............................................................................38 Reagan, Terry............................................................................39 Jensen Livesotck Agency..........................................................39 Rio Ranch..................................................................................42 Santa Rosa Ranch.....................................................................42 Schmidt Farms..........................................................................42 Star G Ranch.............................................................................42 LOUISIANA Bushley Creek Cattle Co. ..........................................................40 Starwood Ranch........................................................................42 Cross N Farms .................................................................... 40,45 Tajo Ranch................................................................................42 Everlasting Comfort..................................................................45 TRIO Cattle & Genetics..............................................................42 Midsouth Cattle Company........................................................40 Triple Crown Ranch...................................................................43 Plainview Farms.........................................................................9 Tuna Rosa Ranch.......................................................................43 The Branch Ranch.....................................................................40 Villa Ranch................................................................................43 Wiley Ranch....................................................................... IFC,41 Vineyard Cattle Co., Inc.............................................................43 Wild M Brangus........................................................................43 MISSISSIPPI Double W Ranch ......................................................................41 Pine Belt Alliance......................................................................41 T3 Brangus............................................................................ 9,41 MISSOURI Don Thomas & Sons .................................................................41 GENEPLUS..................................................................................3 Valley View Ranch.....................................................................41 Wyman Creek Cattle Company.................................................41

ABOUT THE BRANGUS JOURNAL The International Brangus Breeders Association (IBBA) is proud to offer its members and industry affiliates the opportunity to promote themselves through Brangus Publications, Inc.’s (BPI) print and digital mediums. IBBA’s printed publications are produced by BPI and are distributed to a mailing list, comprised of addresses in Australia, Colombia, Costa Rica, Mexico, Philippines, Thailand, and the United States; with a circulation of approximately 2,000. The Brangus Journal (ISSN 0006-9132) is published by Brangus Publications, Inc. (BPI), 8870 US Highway 87 East, San Antonio, Texas 78263, monthly except February, June, July, and September. Periodicals postage paid at San Antonio, Texas and additional mailing offices. POSTMASTER: send address change to Brangus Publications Inc., P.O. Box 809, Adkins, Texas 78101. The Brangus Journal is the official publication of the International Brangus® Breeders Association (IBBA). The Brangus Journal is published eight times annually. The purpose of the Brangus Journal is to serve the best interest of IBBA members by showcasing breeding programs, efforts, and achievements to other Brangus® seedstock producers. Lastly, the Brangus Journal serves as an outlet for the IBBA to provide updates by directly communicating with the membership. The claims made by advertisers in this publication are not verified by BPI or the IBBA. For subscriptions, email info@gobrangus.com, or call 210.696.8231. Domestic periodicals (one year) $25; first class $55; foreign periodicals (one year) $25; air mail to Canada or Mexico $70; air mail to other countries $115.

JA N UA R Y 2024 B R A N G U S J O U R N A L

Selling 160 Brangus & Ultrablack Bulls ANNUAL SPRING BULL SALE

MARCH 9, 2024

SCHEDULE OF EVENTS

CAVENDER’S NECHES RIVER RANCH || JACKSONVILLE, TX

FRIDAY, MARCH 8

CATTLE AVAILABLE FOR VIEWING – 8 AM CUSTOMER APPRECIATION DINNER – 6:30 PM

SATURDAY, MARCH 9 BULL SALE – 12 PM

SCAN QR TO REQUEST A CATALOG OR VISIT CAVENDERRANCHES.COM

SAVE THE DATE!

TUESDAY, MARCH 19, 2024

BRIGGS RANCHES - BLOOMINGTON, TX TEXAS ALLIANCE SALE 70 CAVENDER RANCHES BRANGUS & UB BULLS SELL

MARK COWAN 903-495-4522 • TODD HARVEY 386-288-8059 JUSTIN MATEJKA 903-521-1070 • JOE CAVENDER 903-571-1209 INFO@CAVENDERRANCHES.COM