BJ Jan/Feb 2012 by International Brangus Breeders Association

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January / February 2012

Brangus Journal January / February 2012 | 1

Your SOURCE for Top Quality Registered & Commercial Brangus Cattle Registered & Commercial Females Available Now!

Bulls for Sale Now! Proud Members of

GO TEXAN

Circle χ Land

& Cattle Co., Ltd. Bobcat Bottoms Ranch • Persimmon Creek Ranch Spring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch 2 | January / February 2012 Brangus Journal

located just off Hwy. 6 and OSR 1415 E. OSR • Bryan, Texas 77808 Office: (979) 776-5760 • Fax: (979) 776-4818 Website: www.circlexbrangus.com Steve Densmore, Cattle Mgr., (979) 450-0819, cell • (979) 778-1055, home Chris Duewall, Operations Mgr., (979) 777-6803, cell

Brangus Brangus Journal Journal January March/April / February 2011 2012 | 1

Volume 60, Issue 1 Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Official Publication of the International Brangus® Breeders Association. The Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonthly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249. Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115. Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Tel.: 210.696.8231 Fax: 210.696.8718 Web site: www.brangusjournal.com Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI Officers and Board of Directors Chairman : R.L. Robbs (520.384.3654) President : Dr. Joseph Massey (210.696.8321 x212) Secretary/Treasurer : Steve Densmore (979.778.1055) Director : Fred McCreary (251.578.4750) Director: Angelo Zottarelli (512.422.3123) STAFF Lindsey Matli: Customer Service Representative (x204, lindsey@int-brangus.org) Frances Miller: Controller (x203, frances_miller@int-brangus.org) Ben Spitzer: Marketing Programs Director (x215; ben@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Jim Bulger: Information Technologies Manager (x207, jim_bulger@gps-beef.com) Brittni Drennan: Communications Coordinator (X202, brittni@int-brangus.org) ADVERTISING IBBA office: (210.696.8231), advertising@int-brangus.org LAYOUT/ART DIRECTOR Crystal Clear Designs Crystal Rasmussen (406.482.3684), www.crystalcleardesigns.net

2 | january January / february February 2012 Brangus BrangusJournal Journal

brangus j

January / February 2012

On the Cover.

4. Flashback 12. New Members 12. Sale Reports 15. IJBBA

contents

16. IBA 22. Board of Director Events

23. State

Directory

Index

by Dr. Joseph M. Massey

Past President Feature: Gary Bruns

by Brittni Drennan

Registration for the 2012 NCBA Convention Underway

26. Services 28. Advertiser’s

The Brangus Breed Needs Your Help

by Angelo Zottarelli

The Four P’s of Marketing by Ben Spitzer

Stanford Receives Scholarship

2012 NCBA Policy Priorities Taking Shape by Colin Woodall

IBBA Annual Convention Schedule

28. Calendar

Putting Beef Quality Assurance to Work

of Events

Beef Demand is the Key to Cattle Prices in 2012 by Derrell S. Peel

6 7 8 10 14 17 18 20 21

Brangus Journal January / February 2012 | 3

IBBA Connection Flashback As part of a new feature in the Brangus Journal, the “Flashback” series will feature an article, short story or other piece previously published in past issues of the Journal to remind us from where our industry has derived or show us how far the association has progressed. The following article is an excerpt from the February 1991 issue of the Brangus Journal in which Ellen Godwin, past editorial manager of the Journal, provides economic projections and market futures for 1991 from industry experts.

Brangus Journal - February 1991 Volume 39, Number 2

WHAT WE FACE IN 1991 Various industry sources have been analyzing the beef industry and projecting what we’ll face in 1991 and how certain programs worked in 1990 and earlier. None of these projections are terribly bad, but some are more exciting than others. Regardless of the news, it’s a good idea to know what the industry leaders think we’ll face this year. -Consumer demand for beef appears to have stabilized or strengthened. Beef exports have increased from less than 50 percent of our output in 1980 to five percent in 1990. – John Lacey, National Cattlemen’s Association President (NCA) -Improved profitability is triggering an expansion in the national herd for the first time since 1982. – Lacey, NCA -In 1990, the per capita supply dipped about two percent, 68.9 to 67.4 pounds of retail weight, while retail prices rose by five percent. Closer trimming of beef, the removal of trimmable fat, has been a significant factor in improving customer acceptance of beef. – Chuck Lambert, NCA Director of Economics -The average retail price of Choice beef was an estimated $2.79 per pound in 1990. It was $2.66 in 1989. – U. S. Department of Agriculture -McDonald’s is test-marketing a new, leaner type of hamburger sandwich. -Average per capita expenditures for beef increased in 1990 in spite of substantial increases in the supplies of competing meats and a slight decrease in the amount of beef available to American consumers. – Tommy Beall, Cattle-Fax Director of Research -On January 1, 1991, the total cattle herd was more than 100 million head, compared to 99.3 million last January 1, 1990. Modest expansion may continue for the next few years. – Beall, Cattle-Fax -For each cow in the breeding herd, the industry produced 520 pounds of beef in 1990, compared to 449 pounds in 1980. The increase results from larger animals and more lean meat per carcass, 4 | January / February 2012 Brangus Journal

and faster animal growth and more rapid turnover in feedlots. – Beall, Cattle-Fax -The far West has been very dry for an extended time and herds are not being expanded in that area. – Beall, Cattle-Fax -A recent analysis of eth national beef checkoff program has shown a five-to-one rate of return on investment. – Dr. Ronald Ward, University of Florida -The checkoff has resulted in prices for live cattle that are between 1.13 and 2.73 cents per pound higher than they would have been without the checkoff program. The checkoff ’s effect on prices is significant at the live weight, boxed beef and retail market levels. This indicates benefits of the checkoff program are being passed back to the the producer level. – Ward -Beef production in 1991 will be around 23 billion pounds, one percent more than the 22.7 billion pounds produced in 1990. – Jim Gill, Texas Cattle Feeders Association (TCFA) Market Director -Per capita beef consumption will be around 68 pounds in 1991, level with consumption in 1990. The increase in production will be because of heavier carcass weight. Dressed weights in 1991 are expected to average around 684 pounds, about two pounds heavier than in 1990 and 35 pounds more than five years ago. – Gill, TCFA -Supplies of stocker and feeder cattle will continue to be tight. Domestic supplies will be offset somewhat by imports of feeder cattle from Mexico and Canada. Feeder cattle imports from Mexico in 1991 will be around 875,000 head, level with imports in 1990. Canadian feeder cattle imports will likely remain near the 155,000 head in 1990. – Gill, TCFA -Retail beef prices may rise only one to two percent in 1991 compared to five percent rises in1989 and 1990. – Gill, TCFA - Ellen Godwin IBBA Editorial Manager

Brangus Journal January / February 2012 | 5

IBBA Connection

The Brangus Breed Needs Your Help

by DR. JOSEPH MASSEY IBBA Executive Vice-President

n late November of 2011 you may have received a letter from IBBA asking for your help in obtaining DNA from specific sires needed for the 50K Genotyping Project. This project is extremely important to the future of our Brangus breed if we are to compete in the Seedstock Industry. I am sure most of you who follow our industry have heard that the Angus Association produces DNA Marker Assisted EPD’s which are run weekly and give their members a very clear advantage by knowing which Angus sires (genetic lines) are producing the most desired performance results. The Angus Association, along with a number of commercial DNA companies, has invested heavily to produce a set of DNA markers that are informative for the Angus breed. All other breed associations will also have to invest in themselves if they wish to produce an informative set of DNA markers that can be used for producing a DNA Marker Assisted EPD. What is an informative set of DNA markers for Brangus or any other breed? As breeders we have been breeding a unique set of genes in our respective breed of cattle, and yes, we have developed unique family lines, but we have also been fixing a set of genes in our breed. All breeds of cattle in a particular part of the world such as the U.S. use the same set of genes over and over, thus producing a common set of genes found within specific regions of the

chromosomes. In these specific regions of the chromosomes you do not only fix a set of genes, but you will find there are variations of these genes. For example, when we think about weaning weights there may be 50 to 100 markers (genes) that influence the actual weight, and if you explore that region of the chromosome you will find some of the variations (markers) are associated with different levels of growth rates. The goal of this project is not to find a marker or gene but a set of markers or genes that are associated within a particular region of a chromosome for each trait of interest. When this is achieved, the variation in performance can be predicted. I know this can be rather confusing when we have been hearing for years from the DNA companies that they have a test for a trait, but what they have not been able to tell you is what level of performance you could expect because it has not been associated with informative families. Also, they have not been able to tell you how this marker may be influenced by a particular mating. The goal of the 50K Genotyping Project is to identify what kind of performance can be expected when you look at all possible combinations of these inherited markers (genes) associated with a particular trait. These markers can be used to increase the accuracy of EPDs and particularly to increase the accuracy of EPDs that are not expressed until later in life or for carcass traits that are not measured until animals are killed. TM DNA Marker Assisted EPDs are the next generation of genetic selection tools M A N A G E Y O U R D ATA . M A R K E T Y O U R H E R D . that will become the normal for our industry, and if we do not invest in our own breed, you should not expect any one else to do this for us. We need you to take part in this 50K Genotyping Project. If you have any questions please do not hesitate THE WORLD’S to call our office. This project is for all of TAKE MOST INNOVATIVE us, and we need your participation. BJ A TOUR AND EXCITING TODAY! HERD DATA AND ABOUT THE AUTHOR MARKETING Dr. Massey has served as Executive Vice President PROGRAM. of the IBBA since 2004. In 2007, he started Ge-

HerdPerfect

877-‐531-‐2795 | www.herdperfect.com 6 | January / February 2012 Brangus Journal

netic Performance Solutions, LLC, a breed registry services and performance analysis company serving the cattle and breed association industry— an IBBA owned company. GPS manages online registry programs for breed associations and the data base management of performance data like multibreed EPDs.

Gary Bruns, 1995-1996 IBBA Board of Directors President

by Brittni Drennan IBBA Communication Coordinator

n his many years of involvement with the Brangus breed, Gary Bruns has served the industry in several capacities. The Madison, S.D., native is now one of the best marketers in the industry at Advance Solutions Network. His experience working with the breed began long before 1973 when Bruns worked as manager of Willow Springs Ranch of Burton, Texas. Upon returning from Vietnam in 1970, Bruns worked for an Angus cattle operation in Ohio where he bought several Brangus bulls because of the breed’s ability to adapt to different climates. “Brangus did well in the North even in the cold weather, and I saw firsthand how well Brangus perform,” Bruns said. “In Texas Brangus handle the heat and humidity better as compared to other breeds from my experience.” After six years with Willow Springs, Bruns and his wife, Gwen, moved to Fort Stockton, Texas, where Bruns was given a general manager position with Williams Brangus owned by Clayton and Modesta Williams. After the operation moved to Floresville in 1983, Gary and Gwen were made partners in the cattle ranch. Bruns’ years of involvement and experience in the industry have given him knowledge and insight about the Brangus breed. He adds it is important to improve disposition not just in Brangus, but in all breeds as well. “Brangus females are in high demand right now,” Bruns said, “and we have more demand than product for good quality bulls.” Bruns has served his country as a First Lieutenant in the U.S. Army, his industry as a seedstock producer, and he has served the Brangus breed in more ways than one. Bruns is a Texas Brangus Breeders Association (TBBA) member and a past President of the Hill Country Brangus Breeders Association (HCBBA). In 1992 the HCBBA honored Bruns with the Member of the Year award. Bruns was recognized in 1993 as IBBA’s Breeder of the Year at the Annual Convention in Houston. He has also served the International Brangus Breeders Association (IBBA) as a member on the Board of Directors and served as President from 1995-1996. Bruns’ years of involvement and experience make him an accomplished and knowledgeable leader in our industry and among seedstock producers.

IBBA Connection

Past President Feature: Gary Bruns

Triple

Cattle

TJR MR Rojo Grande 540/N

Company

CX Ms Paymaker 197/R TJR Ms Showstopper 504/U Grand Sire: CX Paymaster 54/J

CX RF Dominator 23/K Sire: CX RF Dominator 23/K

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Your Genetic Future! Call for embryo and semen pricing.

Jim & Chip Gibson Triple JR Cattle Company 713-906-8141 2321 Schulze Road 281-831-4476 Muldoon, Texas 78949 www.triplejrcattleco.com Brangus Journal January / February 2012 | 7

IBBA Connection Registration for the 2012 IBBA Convention Underway THE MOST PROFITABLE CALF SHE’LL EVER PRODUCE

WILL BE

BRANGUS SIRED.

Nothing is more usable in today’s market than a BRANGUS sired calf. Beef producers across the country are using Brangus to capture added heterosis, longevity, environmental adaptability and efficiency inherent in these genetics. What’s more, they get added pounds at weaning. Commercial BRANGUS females are widely known for their ability to adapt to any environment and bring a profit making calf to the weaning pen. The BRANGUS sired steer is very much in demand by stockers and feeders for less disease, faster gains and fewer days on feed with added yield grade and total accessibility to premium product lines like CAB. International Brangus Breeders Association

(210) 696-8231 www.GOBRANGUS.com 8 | January / February 2012 Brangus Journal

by Angelo Zottarelli IBBA President

he IBBA Annual Convention in Houston is quickly approaching. If you have not made plans to attend, please make sure to do so before February 25. The registration form and schedule of events can be found on the GoBrangus website and on the IBBA Beef Tips blog at GoBrangus.wordpress.com. We will be continuing the changes made to last year’s convention, as well as adding some new modifications to the schedule. The new chairs and committees will be inducted so they can begin working on their agendas, and we will be having the past presidents breakfast with the new Directors once again. And, of course, don’t forget about the Global Roundup concluding the convention Sunday, March 4. This year we are allowing more time for convention attendees to enjoy the shows and sales and providing additional time for exhibitors to showcase their animals at the show. The banquet will be Friday evening starting at 7:00 p.m. and ending whenever R.L. runs out of money for drinks. We hope our International guests will be in attendance as they have in the past. Additionally, we will feature a guest speaker and will have a band perform for your entertainment. Congratulations to the three new Directors who have been elected to the IBBA Board of Directors. Brandon Belt, Traci Middleton and Robert Field will be joining R.L. Robbs who was elected to his second term and, as you may know, will be taking over as President. I do want to express by gratitude to Bill Felton, Doug Williams and Dr. Robert Vineyard for their service on the Board of Directors. They worked hard and made great contributions to the Board and our Association. bj ABOUT THE AUTHOR: Angelo is actively involved in the ranching business running a herd of Registered and Commercial Brangus cattle on ranches in Hamilton and Mills Countries, Texas. He has served as President of the Texas Brangus Breeders Association . Zottarelli has served on the Finance Committee, Promotions Committee and was Chair of the Commercial Marking Committee. He also served as the Chairman of Brangus Publications.. He is also a member of The Hill Country Brangus Breeders, West Texas Brangus Breeders Associations and the Texas and Southwest Cattle Raisers Association.

Brangus Journal January / February 2012 | 9

IBBA Connection

The Four P’s of Marketing

o many of us, marketing seems to be that elusive component of ranching we never seem to be able to quite get a good grasp. If we go back to the basics of marketing (Marketing Education 101), experts stress the Four P’s of Marketing. Those would be Product, Placement, Price and Promotion. What roles does IBBA play in the Four P’s? What roles are your responsibilities as registered cattle breeders and IBBA members? What roles do we collectively need to embrace to increase the marketability of Brangus and Brangus influenced cattle? In the next several issues of the Brangus Journal we will visit different aspects of how we, as an association, are working toward improving the Four P’s in regards to marketing Brangus. Remember what the purpose of the IBBA is: Enable IBBA members to serve the commercial cattle industry. Of course we would all add the tag line, “And make a profit doing so!”

by Ben Spitzer IBBA Marketing Programs Director

Product

This is one of two areas where the Association has considerable influence. Through maintaining parentage registrations, organizing your reported data, generating genetic predictions, research, and reporting systems, IBBA gives members tools to improve the genetic Product. However, it is up to each individual breeder to become knowledgeable with and properly implement the tools available within the context of your operation. The staff and the IBBA board have little or no influence on what individual members do with the tools they are provided. As a Registered Breed Association, IBBA has an obligation to constantly improve the “mouse trap” or put new tools in your toolbox. The DNA marker project, and with it development of genomically enhanced EPDs, is the latest example of what IBBA is doing to improve the predictability of your Product. Total Herd Reporting (THR) is another example of a tool developed to improve your Product. Many breeders still do not understand why THR is the absolute best data collection tool and is such a valuable breed improvement project. In the coming months, hopefully those who do not understand THR will become more familiar with it and understand why Brangus, as one of only two breeds to require a total approach to THR, are years ahead of the curve. Are you truly participating in helping to make those improvements to the Brangus genetic database?

Placement

Taking super F-1 Tigerstripe cows, breeding them to meat wagon Brangus bulls; producing replacement females that will work for any rancher. These heifers are all ranch-raised and are culled first as yearlings and then again as two-year-olds. Our heifers are many time class and division winners at Ft. Worth, San Antonio, and Houston Commercial Female Shows & Sales. Jim McCord: Owner 979-279-5649 979-229-1205

Josh Kinslow: Manager 979-589-1149 979-574-7914

Look for our females at: 2012 Ft. WOrth Southwestern Exposition Invitational Commercial Female Show and Sale 2012 San antOniO Commercial Female Sale 2012 hOuStOn Livestock Show All Breeds Commercial Female Sale 2012 BeauMOnt SETICA All Breed Commercial Female and Bull Sale 10 | January / February 2012 Brangus Journal

As breeders the location of your operation dictates much of the Placement of your genetics. This can be influenced somewhat by the selection of sale locations, but Placement is determined much by your location, and the Association has little influence on this aspect. Demand for Brangus genetics is much stronger in areas that require some level of Bos Indicus influence due to environment. Brangus influenced cows have other strengths to offer wider geographic areas, but it is a much easier sell with proper Placement. In general, marketing data would say your area of Placement is a radius of roughly 200 miles surrounding your sale location.

Price

Price is determined completely by the market and/or the breeder. IBBA has zero influence on the actual price you will receive for your Registered Brangus bulls or females. Some of you have a well thought out private treaty pricing system. Some still sell bulls by the pound. Some sell their genetics in an auction format. However, we all can influence Price by adding value to Brangus genetics in the marketplace through programs such as OptimaxX and BrangusGOLD. These programs are designed to yield extra dol-

(continued)

IBBA Connection

lars to the calves sold by your bull buyers, your commercial customers. The goal is to retain and grow the number of Brangus bulls in the breeding pastures of the nationâ&#x20AC;&#x2122;s cowherd. Are you taking advantage of these programs?

Promotion

Promotion is a word that has been thrown around constantly in IBBA meetings. Promotion is actually the last step in a well-designed marketing plan. This seems to be the only thing some are worried about. It is critically important to remember that all four â&#x20AC;&#x153;Pâ&#x20AC;? concepts must be in place for effective, long-term marketing success. Promotion is a large part of what IBBA does for all Brangus Breeders, large and small. The Association is active in industry activities such as conventions and trade shows, as well as interacting with strategic partners in developing outlets for Brangus genetics. We have a small but successful national advertising program that has generated much new interest in Brangus genetics. We have developed new social media avenues and have a great following on our Facebook, Twitter and Beef Tips blog. We have developed new brochures and will continue to improve and expand the information available on Brangus programs and the benefits of Brangus to the commercial cattle industry. We have a great tool in the Frontline Beef Producer magazine, which is mailed to over 20,000 of your customers and potential customers in the United States. Are you taking advantage of Brangus Promotions by advertising in Frontline Beef Producer? In the coming months we will discuss these and other areas of marketing more inABOUT THE AUTHOR: Ben Spitzer grew up in the cattle business with his family involvement going back several generations and has included both commercial cattle and registered cattle of several breeds. His family has been in the Brangus seedstock business since 1982. Spitzer served as Communications/Member Services Director for the Red Angus Association of America (RAAA) in Denton, TX. Prior to joining the staff at IBBA, he managed a registered Brangus operation in Georgia. Ben was a founding member of the National Cattlemenâ&#x20AC;&#x2122;s Beef Association (NCBA) Young Producers Council (YPC) and served as the YPC delegate to the NCBA Membership Committee. He served as Chair of YPC in 2010 and now serves in an advisory role to YPC as Immediate Past Chair. As Marketing Programs Director, he oversees IBBAâ&#x20AC;&#x2122;s Commercial Marketing Programs as well as advertising and promotion of the Brangus breed.

depth in this portion of the Brangus Journal. I would appreciate any thoughts or examples of ways we can improve the marketing reach of Brangus genetics and your profitability as a breeder. I would encourage you all to take a look at what you, as an individual Brangus breeder, are doing to help yourselves, and become intimately familiar with what IBBA is involved with in improving all aspects of Brangus marketing. bj

Success doesnâ&#x20AC;&#x2122;t just happen!

CH MR. FRED 875/R2

Came from Champions & Produces Champions! Create value in your pastureâ&#x20AC;Ś. ( ." ..& /-#( -- -/ -- #- 4( 2 4 # ( 2 +/ &#.2 ( )(-#-. ( 2 ,)' ." - & .#)( *,) -- .",)/!" ." - & .) 2)/, /-.)' , . ,#*& ..& )'* (2 1 # (.# 2 ! ( .# - 1#." -.,)(! ., #.- ." . 4( -/ -- ( 1),% ), /- #( ." ' ,% .*& ( #. ( 1),% ), 2)/ . ,#*& ..& )'* (2 , . 0 &/ #( 2)/, * -./, _____________________________________________________________ ,.#4 ' ( & - && ), *,# #(!

3 111 .,#*& $, ..& ) )' 3 111 % )1 && , ( " )' $#'% !# -)( - !&) & ( .

Brangus Journal January / February 2012 | 11

Membership Indian Nation Fall Brangus Sale

Bull buyers, commercial producers and Brangus breeders collected in McAlester, Okla., November 12, 2011, for the Indian Nation Fall Brangus Sale. Auctioneer Wes Dotson from Enid, Okla., and Tyler Dean of Maysville, Okla., managed the sale. A total of 91 lots sold including 40 registered Brangus bulls for a gross of $78,950 to average $1,975. Forty-five registered females brought $58,425 for an average of $1,300. Six commercial Brangus females averaged $1,100 for a gross $6,600. Topping the bull sale was lot 25, JG Mr Unheard of Pounds, consigned by Gorczyca Brangus and bought by Dwaine Dickey of Rogers, Ark., for $3,200. Following in second was lot 46, W&WB Falcon 363/X sired by MR JLS Falcon 915T18. The second high selling bull consigned by Wilson & Wilson Brangus of Whitehouse, Texas, went home with T&S Cattle to Bokchito, Okla., for $2,750. Lot two, Mr Browning sired by Brinks Sundance 75P78, was the third high selling bull in the sale. This herd sire prospect consigned by 4H Brangus in Frederick, Okla., went to Alvin Potts of Council Hill, Okla., for $2,650. The highest selling female was lot 100, Vorel Ms Next Step 918Y4 sired by Suhn’s Next Step 331R7. This open heifer, consigned by Vorel Farms of Luther, Okla., was sold to Kirkham Brangus of Eureka, Kan., for $2,500. TMAC Farms of Wayne, Okla., had the last bid of $1,900 on the second high selling female consigned by Beckwards T Ranch of Lawton, Okla. Lot 69, TB49 Bubbas Ms Traveler 173/U, was a three-in-one bred to K’s Mr Sundance 392W with a March 25, 2011, bull calf. Third high selling female was also a three-in-one bred to K’s Mr Sundance consigned by Beckwards T Ranch. Lot 78, TB Bubba Ms Ace 894N sired by BMB Diamond Revolution, had an April 7, 2011, bull calf, which sold for $1,825 to Warren Ranch of Alvord, Texas. Of the 32 buyers from four southern states, volume buyers included Fuller Ranch in Moyers, Okla., Warren Ranch of Alvord, Texas, and Al Robbins from Paris, Texas.

welcome our new members Please contact members in your area and welcome them to the IBBA. Thank you!

Area 1- Fred McCreary HIGH ROCK FARM DAVID WALKER HORTON, AL 35980-0156

Area 2- Ron Flake JASON SMITH OBERLIN, LA 70655-4744 TUCKER FARMS TRAVIS TUCKER SPRINGVILLE, AL 35146 CHRISTOPHER MCQUITTER TERRY, MS 39170 Area 3- Cody Gariss VAUGHN LAND & CATTLE DANNY & JULIE VAUGHN MONETT, MO 65708 Area 4- Doug Williams C & C CATTLE CO STEVE RAY GOODLETSVILLE, TN 37072 Area 7 - Angelo Zotarelli, Dr. Robert Vineyard, Don Cox RPO PROPERTIES BURLESON, TX 76097-1088 WESLEY K WILLIAMSON DAYTON, TX 77535 PATRIA & LEONARD HUMES VON ORMY, TX 78073-4005 JIMMY DUPLISSEY LUMBERTON, TX 77657 PB CATTLE BRENT TURNER CAMPBELL, TX 75422 LESLIE CARTER COGBURN FARMS KIRBYVILLE, TX 75956 JUAN PONCE-FANTAUZZI PONCE-FANTAUZZI RANCH SAN JUAN, PUERTO RICO 00918

12 | January / February 2012 Brangus Journal

Brangus Journal January / February 2012 | 13

Membership Stanford Receives Scholarship Anne pictured with Janet Greuel’s grandson, Zachary Harbin

nne Stanford of Pine Apple, Ala., was recently named the 2011 recipient of the SBBA Janet Greuel Scholarship. A fifth generation cattle farmer, she has been helping with the feeding, upkeep, and well being of cattle since childhood. A true Brangus enthusiast, she has been an active participant at many events the past several years including shows, sales and seminars. Currently enrolled at Auburn University Montgomery, she is pursuing a degree in early childhood education. Upon graduation she will combine her two passions, teaching children and raising Brangus cattle.

Anne with her favorite Brangus heifer

the 2012

IJBBA Foundation Female Selling in the

Genetic Edge Sale

in Houston, Texas on March 3, 2012

offered by: Cox Excalibur Brangus, Katy, Texas

CX Ms Promise Keeper 59/Y2 May 29, 2011 RR10203854 Sire: CX Promise Keeper 84/R Dam: Ms. 59U

Cox Excalibur Brangus dug deep into the heart of their program to find and bring this exceptionally fancy female to Houston to benefit the IJBBA. Extremely femine fronted, long topped, and refined lined make this female a great addition to any herd. Sired by Promise Keeper, the 2007 Futurity Grand Champion Red Brangus Bull, this female holds tremendous promise for her own dominating show ring career. Cox Excalibur Brangus is honored and excited to offer this unique female to the IJBBA in support of the outstanding youth within the Brangus breed.

Cox Excalibur Brangus Katy, Texas (281) 395-1277 cxcattle@brangusworld.com www.brangusworld.com

You are invited to participate in a group effort to purchase this female. For more information, please contact Tyler Dean (405)207-6921. All proceeds go to benefit the Brangus juniors! Don’t miss this unique buying opportunity that supports a great cause. We’ll see you in Houston! International Junior Brangus Breeders Association PO Box 696020, San Antonio, Texas 78269-6020

14 | January / February 2012 Brangus Journal

Membership by Alex Brull IJBBA vice president

IJBBA Update Hello Brangus Family, I hope everyone had a Merry Christmas and a Happy New Year. I know 2011 has not been the best year for agriculture. From the horrible drought in the South to the devastating floods up North, it has been tough, but we are heading into a new year that looks to be better. As we are getting into the New Year we already have one major event ahead of us- Houston. The Houston Livestock Show and Rodeo is the largest Brangus Show of the year. With it, there are many important events happening. Along with the shows, meetings, and catching up with friends, there is a very important fundraiser for the IJBBA, the selling of our 2012 Foundation Female. The female will be featured at The Genetic Edge Sale Saturday, March 3, 2012. The Annual Foundation Female is the largest source of income for the IJBBA. Last year, with the help of numerous donors and supporters, the 2011 Foundation Female Buyer Group was able to make the female bring a record $20,500. For the 2012 Foundation Female, you will again have the opportunity to participate in the Foundation Female Buyer Group with a chance to win the female. Participation in the Foundation Female Buyer Group is open to anyone, and a share in the group is $500. Up to two ranches can split a share. The Group will bid on the female and participants in the Group only pay if the Group has the winning bid. If the Group wins the bid, one share number will be drawn out of a hat and the owner(s) of that share will take possession of the female. The 2012 Foundation Female Buyer Group is already up and running, and the IJBBA Board of Directors hopes to shatter last yearâ&#x20AC;&#x2122;s record! You can get your share of the Foundation Female Buyer Group reserved by contacting any IJBBA Board Member or Tyler Dean. Throughout the week at Houston, the IJBBA Board will be in the barns and hotel to get you signed up for the Group. Without this large fundraiser the Junior Association would not be able to host the great National Junior Brangus Show in July that we have been able to in the past years. Your support is very much appreciated. 2012 looks to be a great year for the Brangus breed as 2011 just proved that our great Brangus cattle can survive in the extreme weather that Mother Nature throws at us. Hope everyone has a great year and canâ&#x20AC;&#x2122;t wait to see yâ&#x20AC;&#x2122;all in Houston!

Alex Brull Atchinson, Kansas

IJBBA Board of Directors Thad Gorczyca, Harrah, OK President thadgorczyca@yahoo.com Emily Smith, College Station, TX Connor Jackson, Waco, TX emily.smith2015@gmail.com connorjackson@yahoo.com Vice President Alex Brull, Atchinson, KS Director of Youth Activities abrull54@lvnworth.com Tyler Dean Ex-Officio tylerwdean@gmail.com Chelsie Meyer, Wayne, OK c_meyer12@yahoo.com IJBBA Advisors Secretary Doug Williams Kelsey Munoz, Pearland, TX whipowill@yadtel.net kmunoz@munozcattlecompany.com Steve Densmore Reporter s.densmore@bre.com Luke Johnston, Waxahachie, TX Ginger Pritchard jcccattle@yahoo.com gingerdp@aol.com SOC Chair Janet Greuel Daniel Watson, Denham Springs, LA janet.greuel@gmail.com djw70726@yahoo.com Rhumina Stofa IBBA Queen rstofa@stofarosaranch.com Mackenzie Gillham, Maysville, OK Veronica Munoz mackenzie.l.gillham@occc.edu vsmunoz@munozcattlecompany.com Directors Sharon McCreary Hunter Bosarge, Evergreen, AL mccrearyfarms@hotmail.com hunterbosarge@hotmail.com Traci Middleton Jacob Brosh, Arakadelphia, AR tracimiddleton@hotmail.com jbrosh23@gmail.com

" ! " 3123 # & &! ( , ( " % 0 . (+ & + / & # ! 3123 " ! ' " " # & ( & (- ! ( " ! ( ) & ( & " 3123 " " !" (! " ) # + ' ! ",

Brangus Journal January / February 2012 | 15

Membership

IBA Reflections & Revelations It’s gathering time in Houston! Make plans now to attend the IBA meeting on Friday, March 2, 2012, upstairs in Reliant Center, room 204, from 10:00 a.m. to 12 Noon. We will have our annual meeting, and enjoy some treats and a western style show. The style show will be provided complements of Cavender’s. Please make plans to join us as we strive to make it convenient for everyone, whether you have cattle on display and/or want to shop the exhibits in Reliant Center. Transportation will be available for those who want to meet in the Holiday Inn lobby at 9:30 a.m. on Friday, leaving from behind the Holiday Inn promptly at 9:40 a.m. Come see what surprises we have in store for you. I will be sending out additional information to IBA members soon. If you have any questions regarding the schedule or the meeting please contact one of the members listed on this page.

President: Melanie Fuller mwfuller@hotmail.com Co-First Vice President: Mary Beth Farris, mb_farris@yahoo.com Kay Gibson, jimk.gibson@sbcglobal.net Second Vice President: Ginger Pritchard gingerdp@aol.com Secretary: Tracee Buffaloe traceebuffaloe@yahoo.com Treasurer: Sharron McCreary sharronmccreary@hotmail.com Historian: Jodi Jackson jodiatbentwood@sbcglobal.net Directors: Mary Beth Farris, Texas Joy Reznicek, Alabama Kay Gibson, Texas Barbara Watson, Louisiana Karen Lucherk, Texas Susan Vaughan, Georgia

You are cordially invited to the

2012 Annual IBA Meeting and Western Style Show Friday, March 2, 2012 at 10 a.m. • Reliant Center, Room 204 (second floor)

16 | January / February 2012 Brangus Journal

Features

2012 NCBA Policy Priorities Taking Shape

n less than a month, thousands of cattlemen and women who are members of the National Cattlemen’s Beef Association (NCBA) will make their way to Nashville, Tenn., for the 2012 Cattle Industry Convention and NCBA Trade Show. NCBA members will set policy priorities for 2012 and establish new policy positions for the largest and oldest national cattle industry organization. This is where NCBA’s Washington, D.C., staff will receive their marching orders for what will undoubtedly be a very interesting year inside the Beltway. Based on where we left off in 2011, I fully expect NCBA will hone in on five primary priorities for the new year. The top priority will most likely be an issue that impacts every single cattle producer and small business owner in the country. The estate tax, or more appropriately labeled the death tax, will be an issue we will tackle with every weapon in our arsenal. As a result of a lastminute tax package passed in December 2010, estates worth more than $5 million per individual or $10 million per couple are taxed at a 35 percent rate. This temporary relief from an outdated tax will end Dec. 31, 2012. NCBA supports a permanent repeal of this nonsensical tax, and that is why we fully support the Death Tax Permanency Repeal Act, introduced by Rep. Kevin Brady (R-Texas). If a full and permanent repeal is not possible, NCBA supports making the 2010 package permanent. Our cattlemen and women deserve certainty, which can only be achieved through permanency. Another issue we will be focusing a great deal of effort on will be the 2012 Farm Bill. Fortunately, our requests are relatively simple and should be welcomed by both sides of the aisle. We simply ask Congress save taxpayer money by eliminating the livestock title. Cattlemen are independent people who do not need big government setting up shop on their farms and ranches. We can attribute the job-killing rule on livestock marketing proposed by the U.S. Department of Agriculture’s Grain Inspection, Packers and Stockyard’s Administration (GIPSA) and mandatory Country of Origin Labeling to the livestock title that became reality during the 2008 Farm Bill deliberations. Transportation is an issue we will continue working on in 2012. NCBA supports making transportation policies more efficient for cattle producers by supporting legislation to create uniform transportation laws across all states and helping states adopt transportation laws that increase allowable weight, length and trailer requirements. The bottom-line is uniformity across state lines. As we did in 2011, we will also continue working to make sure there is not federal requirement of commercial driver’s licenses for farmers and ranchers. The Equal Access to Justice Act (EAJA) was designed to level the playing field between small businesses and individual citizens and the federal government. EAJA allows plaintiffs to recover legal costs from the federal government when they prevail in a case against the gov-

by Colin Woodall NCBA Vice President of Legilsative Affairs

ernment. Although EAJA was intended to protect citizens’ rights, it has been hijacked by radical groups targeting ranchers by challenging in court their rights to natural resource uses. Cattlemen support the Government Litigation Savings Act (GSLA) to bring transparency and accountability to EAJA. It would prohibit organizations with a net worth exceeding $7 million from filing for EAJA funds, require that EAJA filers show a “direct and personal monetary interest” in the action to be eligible for payments and cap the attorney fees activists claim to be owed. The GSLA passed out of the House Judiciary Committee late in 2011, and we will urge the full House to consider this important legislation. The next priority will be the issue of farm dust regulation. The Farm Dust Regulation Prevention Act of 2011, which provides permanent relief and regulatory certainty, passed in the U.S. House a couple months ago. We will be marching the halls of Congress urging the U.S. Senate to pass this legislation. It will be an uphill battle but one worth the fight. Beyond policy priorities, this will be the year where NCBA’s Political Action Committee (NCBA-PAC) will be more important than ever before. In the last year, the NCBA-PAC has gained momentum becoming one of the leading animal agricultural PACs in the country but we must continue to acquire the funds necessary to ensure a political climate in Washington, D.C., that understand the importance of the U.S. cattle industry to the U.S. economy and global food security. NCBA-PAC needs support from all NCBA members to change the direction of the U.S. Senate that has consistently resisted legislation to reduce regulatory burdens on cattlemen and women. Another priority will be sustainability. NCBA and the Beef Checkoff Program are focusing on educating consumers about the important role cattlemen play in sustaining the land and its resources for future generations. Together, with our members, we will assume a leadership role in defining what sustainability means and how cattlemen can continue the journey of producing the most sustainable beef possible. We will also devote resources to helping producers understand the latest in trends and technologies that will assist in making their operations’ more sustainable. We certainly have our work cut out for us in the next 12 months, but with our powerful grassroots membership engaging their members of Congress and capitalizing on educational opportunities afforded to them through their affiliation with NCBA, we will build on the successes of 2011, and 2012 will go down as another good year to be a cowboy. For more information about becoming involved in NCBA or donating to the NCBA-PAC, just give us a call at 202347-0228. Brangus Journal January / February 2012 | 17

You are invited to join fellow seedstock producers, Brangus enthusiasts, and industry leaders and professionals at the

International Brangus Breeders Association

Annual Convention February 29 - March 3, 2012 Houston, Texas

Stay involved in your breed association as we discuss

this year’s agendas, new technologies, drought implications and market analyses. Take this opportunity to meet

the new leaders representing you on the IBBA Board of Directors.

Now is the time to contribute to the further success of the Brangus breed.

will be featured at this year’s banquet.

Always receive the latest updates by following our social media pages:

www.facebook.com/GoBrangus @GoBrangus

Register online at www.GoBrangus.com. The IBBA’s Holiday Inn room block is only available to registered participants. 18 | January / February 2012 Brangus Journal

IBBA Annual Convention Houston 2012 Schedule of Events (All convention meetings and meals will be held at the Holiday Inn Reliant) Monday, February 27 7:00 a.m........................................Cattle admitted to HLSR Wednesday, February 29 12:30 – 1:30 p.m..........................IBBA Executive Committee Meeting 1:45 – 2:45 p.m............................Brangus Publications Inc., Board meeting 1:00 p.m. .....................................Cattle to be inspected and weighted 3:00 p.m.......................................IBBA Board of Directors Meeting Thursday, March 1 8:00 – 8:30 a.m. ��Introduce new Breed Improvement Committee and review agenda for 2012 8:45 – 9:15 a.m. ��Introduce new Promotion Committee and review agenda for 2012 9:30 – 10:00 a.m. ��Introduce new Commercial Marketing Committee and review agenda for 2012 10:15 – 10:45 a.m. ��Introduce Membership and Education Committee and review agenda for 2012 11:00 – 11:30 a.m. ��Introduce Finance Committee and review agenda for 2012 11:45 a.m. – 12:15 p.m. ��Introduce International Marketing Committee and review agenda for 2012 12:30 – 1:00 p.m. ��Introduce Show Advisory Committee and review agenda for 2012 Friday, March 2 7:00 a.m. ��Membership Breakfast 8:00 a.m. ��IBBA Business meeting – Pledge of Allegiance and Invocation ��President’s Year in Review 2011 – Angelo Zottarelli 8:30 a.m. ��Recognition of outgoing Directors/Introduction of newly elected Board of Directors and Officers 9:00 a.m. ��Incoming 2012 IBBA President’s Remarks 9:30 a.m. ��Break 10:00 a.m. ��Tom Fields Presentation 11:30 a.m. ��Adjourn 2:30 p.m. ��International Brangus and Red Brangus Bull show – Reliant Center/Main Arena 6:30 p.m. ��Membership Cocktail Reception – Royal Oak Ballroom Holiday Inn 7:00 p.m. 9:00 p.m. ��IBBA Awards Banquet for IBBA Members - Royal Oak Ballroom Holiday Inn Saturday, March 3 8:30 – 9:30 a.m. ��IBBA Board of Directors and Past Presidents Breakfast 9:30 – 10:30 p.m. ��International Group meeting with Mexican Delegation 12:30 p.m. ��International Brangus and Red Brangus female show – Reliant Center/ Main Arena Sunday March 4 6:00 a.m. ��All Cattle released from HLSR ��Brangus Global Roundup – Sunday, March 4 10:00 a.m. ��Bus departs Holiday Inn for FT Bend County Fairgrounds 11:00 a.m. ��IBBA Welcome 11:30 a.m. ��Roundup Buffet Lunch and Entertainment 12:30 p.m. ��Cattle on Display 2:00 p.m. ��Cattle Display Presentations 4:30 p.m. ��Board the Bus and Return to Houston Brangus Journal January / February 2012 | 19

Industry News

Putting

Beef Quality

Assurance to Work

attlemen have always had a strong commitment to quality and providing consumers with the safest, best beef products in the world. And creating a safe, healthy and wholesome beef supply is top priority for all of us; however, just implementing Best Management Practices is no longer enough. Beef Quality Assurance (BQA) is the critical first link in the chain that connects farmers and ranchers to the latest knowledge and technologies to help keep the industry profitable. BQA certification is how we show our commitment to the consumer and our customers, and lets them know they can trust us and the beef cattle we provide them. Initially, BQA was a program addressing injection-site issues. Having succeeded in achieving compliance to injection-site best management practices, BQA has adopted a much broader scope to include a complete range of husbandry practices. Currently, BQA is a nationally coordinated, state-implemented program that provides systematic information to U.S. beef producers and beef consumers on how common-sense cattle management can be coupled with accepted scientific knowledge to raise cattle under optimal

conditions. BQA guidelines are designed to ensure all beef consumers can take pride in what they purchase â&#x20AC;&#x201C; and can trust and have confidence in the entire beef industry. Without that trust very few of us can afford to raise the cattle we are so proud of. Through BQA programs, producers recognize the economic value of committing to quality beef production at every level. When better quality cattle leave the farm or ranch and reach the market place, the producer, packer, and consumer all benefit. Cattle produced to provide carcasses with fewer condemnations command higher prices and a smaller number of discounts for the producer. When better quality beef reaches the supermarket, consumers are more confident in the beef they are buying, in turn increasing beef consumption. The ultimate goal is to bring all cattle in the country under BQA practices, thus giving consumers in every state complete trust in the beef products they purchase for their families. To help achieve this goal, BQA has released tools to reach more producers like the online BQA certification program and created checklist assessments for every sector of live cattle production to allow individual operations to benchmark their implementation of BQA. Implementing a BQA program can improve producer profits by emThe livestock industryâ&#x20AC;&#x2122;s phasizing good record keeping practices and network for total protecting herd health to prevent, contain, advertising and marketing. and control disease. BQA helps improve a cattle operationâ&#x20AC;&#x2122;s reputation and shows their commitment to being the best. Many MARKETING Â & Â H ERD Â C ONSULTING ADVERTISING seedstock and cow-calf producers have em Â Campaigns Â Â Photography Â Â braced BQA because it is the right thing to Â Private Â Treaty Â Â Â Â Videography Â Â Web Â Design do, but now we need all cattle producers to Â Sale Â Management Â Â Management Â Print Â Design make sure bull customers understand its im Â

Â Herd Â Health portance and to be a resource on how they can become BQA certified. VIDEO Â Â AUCTIONS For more information on Beef Qual ity Assurance visit http://www.bqa.org, like Â Brand Â on Â Demandâ&#x201E;˘ Â Media Â Players Â National Beef Quality Assurance on Face Â Bid Â on Â Demandâ&#x201E;˘ Â book, and follow @NationalBQA on Twitter. Lauren Dever can be reached with any

questions regarding Beef Quality Assurance Ernie Gill (c) 210.865.3949 | Gary Bruns (c) 830.391.0766 at 303-850-3459 or ldever@beef.org. 888.354.0181 | www.advancedsolutionsnetwork.com

20 | January / February 2012 Brangus Journal

Industry news

Beef Demand is the

Key to Cattle Prices

by Derrell S. Peel Oklahoma State University Extension Livestock Marketing Specialist eef and cattle prices increased to new record levels in 2011 and are expected to push even higher in 2012. Several years of declining cattle inventories culminated in late 2011 with a projected 3.0 percent decrease in slaughter that combined with lighter carcass weights to result in a 3.8 percent less beef in the fourth quarter of 2011 compared to a year earlier. For 2012, slaughter is forecast to drop another five plus percent and, even with an expected increase in carcass weights, will result in a nearly four percent drop in beef production for the year. Decreasing beef production ensures wholesale and retail beef prices will be pushed even higher in 2012. Cattle supplies that are even tighter, on a relative basis, likewise ensure fed and feeder prices will be pushed to the limit and maintain strong negative pressure on feedlot, packing and retail margins. Weather conditions that determine whether the drought in the South continues or abates will determine whether feeder cattle supplies remain merely very tight or move to extremely tight should heifer retention accelerate in 2012. While supply is clearly the main driver pushing cattle and beef prices upward, it is consumer beef demand that will determine just how far prices will go. It is not really a question of whether prices will be higher, but rather a question of how much higher. Ignoring trade for a moment, though it continues to play an increasingly important role in the U.S. beef industry, it is domestic demand that is the biggest unknown factor in 2012. Consumer demand for beef, or indeed any product, is a combination of “willingness” and “ability” to purchase a given quantity of a product at a given price. Typically, when nothing else changes, consumers will pay higher prices when quantity is less and will only purchases greater quantities at lower prices. Declining beef production in 2012 already suggests higher prices for this reason. However, other factors can change affecting the overall level of demand. Among the “willingness” factors for beef is the underlying desire that consumers have for beef, or what are commonly referred to as the preferences for a product. There is no significant indication that consumer preferences for beef have declined. Even as consumers have been forced to adjust spending patterns in recent years (discussed below), beef preferences remain strong. However, beef is not one product but many different products, and there are questions of whether consumer preferences have changed in terms of the mix of beef products desired. Steak, though still popular, may be viewed now by consumers as more of a special occasion meal, while ground beef demand continues to grow, including demand for premium ground beef products. It will take time before the extent and permanency of these apparent changes in preferences is determined. Other short run factors may also affect willingness to purchase beef products. Consumer decisions are driven by value, which is a combination of preferences and price of a product relative to other products that may be substitutes. In the case of beef, these are other meat products, mostly pork and poultry. Therefore, beef demand at any point in time, will be determined in part by the prices of pork and poultry relative to

in 2012

beef. In 2011, pork prices, like beef, moved to new record levels thus maintaining a relative balance between beef and pork prices. Through the first 11 months of 2011, retail beef and pork prices both increased about 10 percent year over year. During the same period, retail broiler prices increased only about two percent. This is another sign of strong beef preferences relative to chicken. Anticipated decreases in broiler production in 2012 should support broiler prices and provide additional support for higher beef prices. Since 2008, the “ability” part of beef demand has played a bigger role in beef demand than for many years prior. The recession of 2008 and 2009 caused significant adjustments in consumer spending and may have permanently changed spending patterns. Macroeconomic measures provide a general backdrop for consumer spending ability. Post-recessionary GDP growth in 2010 was followed by weaker than expected growth in 2011in the U.S. economy and many other countries as well. The tsunami in Japan and the continuing fragile economic situation in the Euro area limited global growth. General expectations for 2012 are for continued anemic macroeconomic performance in the U.S. and most major developed and developing countries. In the U.S., unemployment, though down from recessionary peaks, remains stubbornly high with little decrease through most of 2011. Inflation-adjusted personal disposable income decreased slightly from 2010 levels in the second and third quarters of 2011. Data for the fourth quarter are not yet available. However, personal savings rates, which jumped sharply during and immediately after the recession, fell back to a more modest level in late 2011 and likely supported additional consumer spending. Anecdotal indications of strong holiday spending suggest that consumers have adjusted to the post-recession environment. Recent stories of large winter crowds at vacation venues such as Disney World are indications that consumers are moving past recession-induced retrenchment to more typical consumption, albeit with continued belt-tightening. Beef middle meat prices improved noticeably in the last quarter of 2011 and the Restaurant Performance Index, which has improved erratically during the recovery, moved towards a strong finish for the year with the latest November data. Cattle and beef prices will be higher in 2012 but just how much higher depends on consumer demand. Continued fragility of the U.S. as well as the global economies make demand the biggest question mark for the beef industry in the New Year. Though consumer preferences for beef remain strong, they may have changed. Consumer reaction to higher prices may result in additional changes in demand for middle meats relative to end meats and for away-from-home versus at-home beef consumption. In the absence of major U.S. or global macroeconomic weakness, beef demand is sufficiently strong to support higher beef and cattle prices in 2012, but exactly how that demand will manifest across different cuts and qualities of beef remains to be seen. Brangus Journal January / February 2012 | 21

Association updates Board of Director Events Angelo Zottarelli, Area 7 Term: 2010-2013 512-422-3123 | zott@sbcglobal.net Events: Conducted association business

281-395-1277 | cxcattle@brangusworld.com Events: February NCBA Convention & Trade Show, Nashville, TN TBBA Convention and Sale, Salado, TX

Doug Williams, Area 4 Term: 2009-2012 336-998-8125 | whipowill@yadtel.net

Mike Burke, Area 11 Term: 2011-2014 706-551-3025 | cmburke@ymail.com Events: January Chair IBBA Membership & Education Committee conference call IBBA Awards Committee conference call Lake City Brangus & Angus Bull Sale, Lake City, FL SBBA meeting & SBBA Board of Directors meeting, St. Simons Island, GA February Spitzer Ranch Brangus Bull and Commercial Brangus Female Sale, Fair Play, SC IBBA Convention, Houston, TX

R.L. Robbs, Area 6 Term: 2009-2012 520-384-2478 | robbs.brangus@powerc.net Dr. Robert Vineyard, Area 7 Term: 2009-2012 979-532-4243 | vccbrangus@yahoo.com Bill Felton, Area 8 Term: 2009-2012 901-494-9626 | coldwatercattle@hughes.net Fred McCreary, Area 1 Term: 2010-2013 251-578-4750 | mccrearyfarms@hotmail.com Frank Perry, Area 5 Term: 2010-2013 405-833-5189 | dfrankp@yahoo.com Steve Densmore, Area 9 Term: 2010-2013 979-778-1055 | s.densmore@bre.com Events: January Junior Brangus Heifer Show, Fort Worth, TX February NCBA Convention and Trade Show, Nashville, TN YBIC Convention, Nashville, TN Mid-Tex Farm and Ranch Show, Waco, TX San Antonio All Breeds Bull & Female Sale, San Antonio, TX Junior Brangus Show, San Antonio, TX TBBA Convention and Sale, Salado, TX Larry Parker, Area 10 Term: 2010-2013 979-778-3505 | jddiane@vtc.net Ron Flake, Area 2 Term: 2011-2014 662-509-2233 | rflake@ms.metrocast.net Events: February NCBA Annual Convention & Trade Show, Nashville, TN Cody Gariss, Area 3 Term: 2011-2014 417-398-2836 | cody_gariss88@hotmail.com Don Cox, Area 7 Term: 2011-2014

22 | January / February 2012 Brangus Journal

IBBA Staff Involvement

Registry management Communications development Compile publications and promotional items Answer calls and questions Year-end audit of financial statements Frances Miller made preparations Spring THR preliminary reports Prepared by Registry and Accounting departments and mailed out to members 50K Genotyping Project Lindsey Matli makes arrangements for members to participate in this project San Antonio Stockshow Rosanne Sralla will assist in operations and represent the IBBA IBBA Awards Committee meeting Lindsey Matli arranged the meeting and took minutes TBBA Convention and Sale, Salado, TX Frances Miller will attend and represent the IBBA USLGE Meetings Frances Miller will be in Kansas City, Mo., for the meetings U.S. Beef Breed Council meeting Organizing annual meetings for NCBA Meetings with Creek Stone Discuss procurements of feeder calves Meetings with JBS & Cargill Discuss procurements of feeder calves requirements and working on developing a resource pool of Brangus calves NCBA ConventionThe Marketing department has made preparations for the trade show booth. Dr. Massey, Ben Spitzer, Brittni Drennan and Lindsey Matli will be in attendance promoting the Brangus breed. IBBA Annual ConventionAll IBBA Staff have contributed to organizing, planning and mak ing preparations Global Roundup Lindsey Matli has organized and made preparations Optimaxx and Brangus Gold tagsLindsey Matli has made orders for participants in these programs to receive tags Continually working with industry partners to promote and advance the Brangus breed

ALABAMA

FLORIDA

To place your ad in the State Directory, please call the IBBA office at 210.696.8231

3416 Oak Creek Circle Montgomery, AL 36116

ARKANSAS To place your ad in the State Directory, please call the IBBA office at 210.696.8231

13465 Brooklyn Rd. Evergreen, AL 36401

Sean Parker, President

GEORGIA To place your ad in the State Directory, please call the IBBA office at 210.696.8231

ARIZONA To place your ad in the State Directory, please call the IBBA office at 210.696.8231

Brangus Journal January / February 2012 | 23

1644 Swan Creek Rd. Hamptonville, NC 27020

Owners Robert Yates Pete Peterson

Barn: 336/526-6087 Cell: 336/466-0115 dep1111@yahoo.com

MISSOURI

OKLAHOMA

To place your ad in the State Directory, please call the IBBA office at 210.696.8231

NEW MEXICO

TEXAS

To place your ad in the State Directory, please call the IBBA office at 210.696.8231

Lack-Morrison Brangus

www.theoaksfarm.com

Cobus Coetzee, Farm Manager - 678-378-0598 Cell Dex King-Williams, Asst. Farm Manager - 678-378-4697 Cell

Bulls, Females, Semen and Embryos Bill Morrison Joe Paul & Rosie Lack 411 CR 10 P.O. Box 274 Clovis, NM 88101 Hatch, NM 87937 (575) 482-3254 P (575) 267-1016 (575) 760-7263 Cell F (575) 267-1234 bvmorrison@yucca.net www.lackmorrisonbrangus.com

KANSAS

NORTH CAROLINA

To place your ad in the State Directory, please call the IBBA office at 210.696.8231

MISSISSIPPI To place your ad in the State Directory, please call the IBBA office at 210.696.8231

24 | January / February 2012 Brangus Journal

To place your ad in the State Directory, please call the IBBA office at 210.696.8231

www.ironfarmcattle.com

(210) 218-4804

To place your ad in the State Directory, please call the IBBA office at 210.696.8231

ggclem69@aol.com

Chase Penny, General Manager, 972-754-6275

Brangus Journal January / February 2012 | 25

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CATTLE CONNECTIONS

Services connected to your needs. Herd Record Keeping Photography Advertisement Production Catalog Production Tyler & Jessica Dean (405)867-1421 * (405)207-6921 twd13@hotmail.com

To place your ad in the Services Directory, please call the IBBA office at 210.696.8231

Visit us at:

www.GoBrangus.com

210/696-8231

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a Genetic verification of at least 50% IBBA genetics. a Source verification to ranch of origin. 26 | January / February 2012 Brangus Journal

Brangus Gold females work for you. . . a proven Longevity! a proven Adaptability! a proven Mothering Ability! a proven Efficiency! a proven Productivity!

International Brangus Breeders Association Brangus Journal

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Brangus Journal Who you reach when you advertise: • More than 2,000 IBBA members and subscribers each issue • The May/June Global issue is sent to 3,000 additional international Brangus breeders • The Official Publication of the International Brangus® Breeders Association. About the Brangus Journal The official publication of the International Brangus® Breeders Association, the Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonthly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the producers while showcasing IBBA member breeding programs, efforts, and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

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5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8213 | www.GoBrangus.com

Brangus Journal January / February 2012 | 27

5K Cowbelle..................................... 11 & 24 Advanced Solutions Network......................20 American Marketing Services.....................26 BKC Ranch..................9 & Inside Back Cover Blackwater Cattle Co..................................23 Burke Brangus Farm...................................24 Caldwell Farms..........................................23 Carter Brangus...........................................23 Cattle Connections.....................................26 CattleMax...................................................26 Cavender Ranches.....................................24 Centralized Ultrasound Processing..............26 Char-No Farm............................................24 Chimney Rock Cattle Co.............................23 Circle X Land & Cattle Co... Inside Front Cover . ............................................................. & 24 Cox Excalibur.............................................25 Cross F Cattle............................................25 Diamond K Ranch........................................5 Dillard Land & Cattle Ltd.............................25 Doak Lambert............................................26 Doguet’s Diamond D Ranch.Back Cover & 25 Don Thomas & Sons..................................24

ADVERTISERSINDEX

Double Creek Brangus Ranch.....................25 Draggin’ M Ranch......................................23 Elgin Breeding Service................................26 Farris Ranching Company..........................25 Garry Clem Brangus...................................25 Genesis Ranch...........................................25 Greuel Family Brangus...............................24 Hardee Farms............................................23 Hayman’s 711 Ranch.................................23 Herd Perfect.................................................6 Hughes Cattle Service................................26 IBBA............................................................8 IJBBA Foundation.......................................14 Indian Hills Ranch......................................25 Iron Farm Cattle Co....................................25 JLS International............................... 13 & 25 JM Cattle Co..............................................10 Johnston Farms.........................................23 L&W Cattle................................................24 Lack-Morrison Brangus..............................24 Lakin Oakley..............................................26 Lingg Brangus............................................25 Livestock Photos by Nancy........................26

McCreary Farms........................................23 MO Brangus...............................................23 Mound Creek Ranch.....................................1 Perry Ranch...............................................24 Quail Creek Brangus.......................... 16 & 23 Red Bird Meadows Ranch..........................25 Robbs Brangus..........................................23 Robert Yates Ranch LLC............................24 Rocking Bell Ranch....................................23 Salacoa Valley............................................24 Southeast Brangus Breeders......................23 Star G Ranches..........................................25 The Oaks Farms.........................................24 Third Day Ranch........................................25 Triangle K Farms........................................25 Triple JR Cattle Co......................... 7, 11 & 25 Truitt Brangus............................................23 Valley View .................................................8 Vineyard Cattle Co., Inc..............................25 Wendland Farms........................................25 Wes Dotson...............................................15 Wynne Ranch............................................23 Zottarelli Ranches.......................................25

CALENDAROFEVENTS January - 2012

Doguet’s Black Diamond Bid-Off

Poth, TX

Ft. Worth Jr. Brangus Heifer Show

Fort Worth, TX

TBBA Central Texas Sale

West, TX

West Coast Brangus Breeders Annual Meeting

Red Bluff, CA

18-24

Houston, TX

Red Bluff Bull Sale

Red Bluff, CA

Beef Improvement Federation Symposium & Convention

GENETRUST @ Cavender Ranches Registered Female Sale

Jacksonville, TX

GENETRUST @ Cavender Ranches Commercial Female Sale

Jacksonville, TX

February - 2012 1-4

NCBA Convention

Nashville, TN

Best in the West Brangus Bull & Commercial Replacement Sale

Marana, AZ

San Antonio Open Brangus Show

San Antonio, TX

San Antonio Jr Brangus Show

San Antonio, TX

TBBA Miss America Sale

Salado, TX

San Angelo Jr. Brangus Heifer Show

San Angelo, TX

Spitzer Ranch Commercial Brangus Female Sale

Spitzer Ranch Professional Cattlemen’s Brangus Bull Sale

21st Annual Roswell Brangus Sale

Roswell, NM

May - 2012 5

JLS International Production Sale

Devine, TX

JLS Winning Tradition 1X Sale

Devine, TX

6-11

World Brangus Congress

Rockhampton, Australia

Fair Play, SC

Mound Creek and Friends Female Sale

Leona, TX

Fair Play, SC

July - 2012

March - 2012

15-20

National Junior Brangus Show

West Monroe - LA

Brangus Futurity

West Monore - LA

November - 2012

1-5

IBBA Convention

Houston, TX

The Collection Sale

Houston, TX

International Brangus & Red Brangus Bull Sale

Houston, TX

International Brangus & Red Brangus Female Sale

Houston, TX

Indian Nations Spring Brangus Sale

Ada, OK

Quail Creek Ranch “Cut Above Sale”

Cullman, AL

The Stockman’s Kind Bull Sale

Mound Creek Ranch Leona, TX

Miller Brangus Sale

Waynesboro, TN

GENETRUST @ Suhn Cattle Co. Bull Sale

Eureka, KS

April - 2012

28 | January / February 2012 Brangus Journal

GENETRUST@Chimney Rock Registered Brangus Female Sale

Concord, AR

GENETRUST@Chimney Rock Registered Bull & Commercial Female Sale

Concord, AR

Indian Nations Fall Sale

The Cattleman’s Kind Bull Sale

Blackwater Cattle Co. Lake Park, GA

RRR Ranch Annual Production Female Sale

TBA

RRR Ranch Annual Production Bull Sale

TBA

December - 2012 1

GENETRUST@Cavender Ranch Registered Bull & Commercial Female Sale

Jacksonville, TX

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