FBP 2012 September by International Brangus Breeders Association

FRONTLINE

A NEWS SOURCE FOR COMMERCIAL BEEF PRODUCERS

september 2012

VOLUME 4

ISSUE 3

beef producer

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Buy the NumBers selliNG 100 Bulls!

rancher’s Herd sires - more and Better Than ever!

Salacoa Lambert 209Y2

Salacoa Patton 23Y69

SVF Mr Cadence 23Y42

October 26th Fairmount, Georgia

Also selling 100 BrAngus FemAles Backed by the POWERFUL Salacoa Valley Cowherd:

SVF Averages SVF %’s Breed Average

TM +30.6 20% 20.1

SC +0.76 20% 0.37

REA +0.49 20% 0.21

IMF +0.06 30% -0.01

www.aspenedgemarketing.com

David & Susan Vaughan, Owners Chris Heptinstall, Gen. Manager PO Box 185 Fairmount, GA 30139 706-337-2295 chris@salacoavalleybrangus.com www.salacoavalleybrangus.com Sales Consultant: Todd Harvey 386-288-8059 | todd@cse-lc.com

BW WW YW MILK +0.19 +29.3 +52.9 +15.4 30% 20% 15% 20% 0.7 20.6 37.2 9.8

september 2012

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Out Front:

Fall Bull Buying Season Again by Dr. Joseph Massey

Marketing:

Pull the Rope by: Ben Spitzer

management:

Feature: The Guide to Good Bull Selection

Farm Estate and Succession Planning: Failing to Plan is Planning to Fail by: Cari B. Rincker

by: Garrett Thomas

Industry:

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SERVICES

IBBA is Represented at Elite Industry Event source: National Cattlemen’s Beef Association

FRONTLINE Beef Producer Brangus Publications Inc. Representative

Tyler Dean

Marketing Programs Director

Ben Spitzer

IBBA Comunications Coordinator

Brittni Drennan

Administration/Circulation

Frances Miller

Contributing Editors

Dr. Joseph Massey Ben Spitzer Cari B. Rincker Garrett Thomas Advertising

National Beef Quality Audit source: National Cattlemen’s Beef Association

ADVERTISER INDEX

Tyler Dean 405.867.1421 IBBA Office 210.696.8231 Copy Editor

Lindsey Matli Operations

CALENDER OF EVENTS

Rosanne Sralla Patti Teeler Layout/Art Director

Tyler Dean

FRONTLINE Beef Producer is a product of:

Brangus Publications, Inc. 5750 Epsilon San Antonio, Texas 78249 Phone: 210.696.8231 Fax: 210.696.8718 Brangus Publications, Inc. Directors: Ron Flake, Chairman Dr. Joseph Massey, President Steve Densmore, Secretary/Treasurer Fred McCreary, Director R.L. Robbs, Director Information appearing in this issue may be reprinted only with written permission of Brangus Publications, Inc.

LPC Livestock Publications Council Member

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by Dr. Joseph Massey ibba Executive vice president

OUT FRONT

Fall Bull Buying Season Again

s fall bull buying season begins I must ask, do you know what kind of bulls you are going to buy and from whom and why? I start this article asking these questions because I get amazed at how many people ask me what I think about a bull and whether I would buy him. The first question I ask is, are you happy with your breeding program? And are you getting the results you want and expect? Are your weaning weights and/or yearling weights working for you? Do you have a calving difficulty issue? When you can answer those and other questions, the next thing I ask is what kind of EPDs does your current bull or bulls have?

Once you can actually write down what you want from your next calf crop and compare it to your current results and bulls, you can then start to write a set of specifications for your desired bulls just like ordering your 2013 pickup or your new shiny green tractor. For example, if you would like to increase weaning weights by 10 pounds then you need to find a bull that has EPDs for weaning weight that is about 10 pounds better than your current bull while maintaining a small birth weight and know that every decision has multiple implications. I will be the first to say that every operation is a little different, but without a plan and without measuring your performance you cannot buy a bull or bulls and expect to know what the outcome will be next season. Once you know the specifications you are looking for then you need to do a little research as to which seedstock producers have bulls with your desired specifications and you need to know their reputations for

producing bulls that perform as expected. Young bulls have pedigree EPDs that are the least accurate so if at all possible, buy more than one bull with similar EPDs so that you have a better chance of hitting your desired outcome. Get to know your seedstock providers and let them know what you are expecting from these new purchases. A good seedstock producer will tell you how his program may work for you or if it will not. Now is the time to team up for the long run. If you like your results go back and tell your seedstock supplier how your bulls performed and how you would like to improve the next time. I would encourage you to team up with him, and if you do not get a potential partner go down the road and find someone that fits your needs and cares about your success. Going to a bull sale without knowing your specifications for a bull, not knowing whether those types of bulls will be available and not knowing something about the

seedstock producer is the best way to buy a bull that takes you down the wrong path. Many of you are going to say you have to look at the bull to know if he will work. I will tell you that you should only look at the bulls that meet your specifications and select from them. Remember, you are buying the bull that will make your next set of calves, and looks alone will not get it done. Worse yet, if you do not know your specifications for your bull, just wait until your local bull trader gets a hold of you and you are hauling your bull home and thinking ‘what did I just do?’ If you notice, I have not brought up money since the wrong bull is never cheap enough! Remember, the bulls you are investing in will represent 50% of your new assets. ABOUT THE AUTHOR

Dr. Massey has served as Executive Vice President of the IBBA since 2004. In 2007, he started Genetic Performance Solutions, LLC, a breed registry services and performance analysis company serving the cattle and breed association industry— an IBBA owned company. GPS manages online registry programs for breed associations and the data base management of performance data like multi-breed EPDs.

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These yearling bred heifers sell.

OW N T H E FAC TO RY

Cow Creek Ranch Sale Friday & Saturday, October 12 & 13, 2012 at the ranch near Aliceville, Alabama Featuring the dispersal of the entire forage-based Spring Calving Cow Creek Ranch Cow Herd

Ultrablack Bull 377Y Sells – For 25 years Cow Creek Ranch has produced functional, thick, long-lasting bulls.

300 Spring Calving Pairs and Yearling Bred Heifers Sell Friday, October 12, 2012 •11 am 200 Cow Creek Ranch and Southern Cattle Company Bulls

Brangus, Ultrablack, Angus and Charolais bulls, plus 35 yearling Cow Creek bulls Bulls Sell Saturday, October 13, 2012 • 11 am

809Y3

Both bulls sell – Brangus 809Y3 and Ultrablack 09Y.

250 Cow Creek Ranch Sired Commercial Bred Heifers

Commercial Heifers Sell Saturday, October 13, 2012

09Y had a 5.47% marbling score.

Southern Cattle Company Lamont Ennis, General Manager 4226 N. Highway 231 Marianna, Florida 32448 850/352-2020 (office) www.SouthernCattleCompany.com

All commercial heifers bred back to Cow Creek Ranch Bulls. Leading Southern tier cattle operations will offer large groups of genetically tracked heifers. This sale represents a unique opportunity to tap into the largest, most consistent forage-based Brangus and Ultrablack cowherds in the U.S.

Call 205/373-2269 for a sale catalog or email to: CowCreek@CowCreekBulls.com. On the web at CowCreekBulls.Com

Brangus cow 42N6 and her 1/31/12 bull calf sell on Friday, October 12.

Marketing Superior Genetics Mark Cowan, markc@amscattle.com, 903/495-4522 Trey Kirkpatrick, treyk@amscattle,com, 979/324-5518 Richard Hood, richardh@amscattle.com, 979/224-6150 Brad Wright, bradw@amscattle.com, 979/219-4599 www.amscattle.com

Cow Creek Ranch 1170 Cow Creek Road Aliceville, Alabama 35442 205/373-2269 (office) Joy Reznicek cell - 205/399-0221 Doug Williams cellFRONTLINE - 336/745-5252 Beef Producer 5

Two Brands. One Direction.

MARKETING

by Ben Spitzer ibba marketing programs director

Pull the Rope

A New Approach

Traditionally, breed associations have focused mainly on membership and registered cattle. Much of their time and money are put toward those efforts. When it comes to affecting the beef industry, this is much like trying to push a rope. Since our direct customers and those further down the chain are direct drivers of our success, we now are focusing on their needs. One of the hardest things I have to do in my daily work is to explain exactly what it is that I do for the International Brangus Breeders Association (IBBA). “So you are a field man?” No, not really.

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“So, you call on members?” No, not that either. “Well, you work for a breed association and do not directly service the membership? What exactly is it that you do?!” If you are accustomed to the normal “breed association” terms, my position does not really fit. The simplest way I can state my function is to add value to Brangus genetics for our customers and theirs. I do not directly work for the membership, I work for our member’s customers.

Supply Chain

As you know, the beef industry is very segmented with many “moving parts” to get from the ranch to our consumer’s plate. One of my duties is to help bridge the gaps all along the chain. The IBBA has been working at developing relationships with packers to see where our genetics

can work in their current product lines and where we might be able to add value to them elsewhere. While I know historically, cow-calf producers and packers have not always been on the same page, I also know packers do not want to own brood cows and most cowcalf producers do not want to own and run a packing house. We are working to see how we can synergize and help packers and cow-calf producers both be more profitable with Brangus genetics.

Feedyards

The shrinking U.S. cowherd has actually helped the Brangus breed in several areas. Feeders that wrongly lumped Brangus calves in with all “Southern” calves are now turning to Brangus to fill high quality driven product lines. This will be

MARKETING tremendous in breaking the myth that Brangus will not grade. Truth is, Brangus have been supplying value-added product lines for years. We just have not been getting paid for it. We are working with several feedyards currently looking for Brangus calves. We would be happy to assist you in finding potential buyers for your calves as well.

Brangus Bull Buyers

I have spent much of the summer of 2012 visiting bull buyers across the country getting a feel for what their environments are and how we can better assist them in marketing their calves. Honestly, this is one of the most rewarding things I do. It is great to get to know our customers! There are a tremendous amount of knowledgeable, professional cattlemen who know the value of Brangus in their operations. I would love to visit with many, many more Brangus bull buyers and let them

know how we can assist them with garnering more profit!

Industry Influencers

The IBBA has made a commitment to be involved in cattle industry organizations. The past several months, IBBA staff has been present at several industry events. The Beef Improvement Federation annual meeting was held in Houston, Texas, this year. We were there to gain new insight into the future of Genomics, Genetic Predictions and several other extremely important topics pertinent to the genetics of

efficient beef production. We also attended several state and regional cattlemen’s association meetings and trade shows the last several months. Brangus is definitely on producers’ minds when it comes to rebuilding the nation’s cowherd. Brangus was well represented at the National Cattlemen’s Beef Association (NCBA) Young Cattlemen’s Conference (YCC) tour this year. Andrew Conley and myself attended this tremendous event and made sure everyone knew about the contribution of Brangus to the industry. Andrew is manager of Blackwater Cattle Company in Lake (continued on page 8)

The crew at Dixie Ranch in Okeechobee, Florida, does some last minute calculating before shipping their Brangus calves.

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MARKETING (continued from page 7) Park, Ga. There were participants from all over the U.S. representing every segment of the industry, including foodservice.

Breed Promotion

Look for our episode of the popular American Rancher on RFD-TV the first week of October. This will show the world the value and success of Brangus genetics as well as highlight some fantastic producers who value Brangus in their operations. Putting this program together has been a very rewarding experience. It has

really driven home the impact that the Brangus breed has in some very successful cattle businesses. Be sure to set your DVR to record this episode! We will link it to our website as well when it is available.

Pull Through

The ultimate goal for Brangus staff members who work in marketing is to create pull through. If the consumer is demanding a certain product, we better do our best to produce it. By working with all segments of the beef industry, our goal is to create opportunities for our customers to be successful. As all segments demand more B r a n g u s genetics, all parties involved thrive. More

demand creates higher prices and more volume. Both are important for all our partners to prosper.

Conclusion

Railroad executive Alfred Perlman once said, “After you’ve done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.” The Brangus breed is working to be the most dynamic and forward thinking breed. While I may not be doing what is traditionally thought of as “breed association work”, it is extremely important for our customers. We are constantly looking for opportunities to increase demand and profit for our customers. Without successful partnerships with everyone in the beef supply chain, we will not be viable. There is a bright future ahead for the beef industry, and we plan to be one of its brightest lights. If we can ever be of assistance, please do not hesitate to contact us.

ABOUT THE AUTHOR:

Above - Brangus customer, Ralph Palaez ranches in Okeechobee, Florida, and Bay City, Texas. Right - Brangus females dominate on the Dixie Ranch in Okeechobee, Florida. The southeast United States continue to be a growing market for Brangus genetics.

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Ben Spitzer grew up in the cattle business with his family involvement going back several generations and has included both commercial cattle and registered cattle of several breeds. His family has been in the Brangus seedstock business since 1982. Spitzer served as Communications/Member Services Director for the Red Angus Association of America (RAAA ) in Denton, TX. Prior to joining the staff at IBBA, he managed a registered Brangus operation in Georgia. Ben was a founding member of the National Cattlemen’s Beef Association (NCBA) Young Producers Council (YPC) and served as the YPC delegate to the NCBA Membership Committee. He served as Chair of YPC in 2010 and in an advisory role to YPC as Immediate Past Chair in 2011. He remains an active member of NCBA and Texas and Southwestern Cattleraisers Association (TSCRA). As Marketing Programs Director, he oversees IBBA’s Commercial Marketing Programs as well as advertising and promotion of the Brangus breed.

Livestock PROD

Ottmanns Brangus at Valley View Ranch

Brangus Bred for North of the Mason-Dixon Line

March 2012 Milam daughter.

Short Ear Tight Sheath A+ Calving Ease All Bulls HAND Fed Bred for TENDERNESS Bred for the commercial cow-calf business!

They have that Angus look, but are still 3/8 Brahman with lots to offer!

Ottman herd sires excel. They score significantly better than the Brangus average, especially in tenderness in recent Igenity testing. Our bulls also scored well in marbling, percent choice and maternal calving ease.

Valley View Ranch

James Ottmann  Est 1967  Membership 1537 PO Box 22  Rock Port, MO 64482 (816) 387-7322  valleyviewranch@tarkio.net Chad & Mandy Ottmann (660)787-0220  chadottman@yahoo.com

Then and now, Milam continues to prove to be a Blackhawk son who has a lot of friends in NW Missouri!

Milam of Brinks 541S17 FRONTLINE Beef Producer 9

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IndIan natIon Annual Fall Brangus Sale

Saturday, November 3, 2012 12:00 Noon Mcalester union stockyards, Mcalester, ok 40 registered brangus bulls ď Ź 50 registered brangus Females 100 Commercial brangus replacement Females

Sponsored by Oklahoma Brangus Association

Still Taking Commercial Sale Consignments

www.okbrangus.org

For more information or to request a catalog please contact Wes Dotson, Sale Manager/Auctioneer - (580)541-3799 Brad Church, OBA Sales VP - (918)429-9589

FRONTLINE Beef Producer 11

MANAGEMENT

by Cari B. Rincker rincker law pllc

Farm Estate and Succession Planning: Failing to Plan is Planning to Fail

n the words of Alan Lakein, “[f]ailing to plan is planning to fail.” About 90% of farming operations do not survive the transition to the next generation. There are many possible reasons why a family farm does not succeed to a future generation; however, poor estate and succession planning is a prominent concern among the agricultural industry.

In way of background, the term “estate planning” involves how the farm assets will be distributed to the heirs while “succession planning” delves into how the agri-business will continue to the next generation. After reading this article, I hope that readers will feel a sense of urgency with estate planning to better understand that it is a complicated, life-long process that needs revisited periodically over the years. Estate planning isn’t just for the elderly and the ultra rich – younger families with smaller estate may have a greater need for estate planning. It’s also more complicated than just

getting a Last Will and Testament drafted. Estate planning requires a thorough evaluation of the big picture and hard look at the farm family’s goals to best strategize on the smartest game plan. Estate Planning Isn’t Just for the Elderly and Ultra Rich Let’s face it. Estate planning is easy to push off. What’s another week... another month... another year... another five years... “After all, I’m

The agricultural industry as a whole is quite proud of our younger generation; however, poor estate and succession planning is a prominent concern among our industry.

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healthy. My spouse is healthy. We don’t have kids. We don’t have a lot of assets. I cannot afford to pay an attorney. Estate planning is for the elderly or for the ultra-rich-- it’s not for me (or at least not right now).” But you couldn’t be more wrong. Even though someone who is over the age of retirement may be in a better financial position to hire an estate planning lawyer, a much younger person/couple with a significantly smaller estate may have a greater need for an estate plan. In the words of Neil Harl in his book titled Farm Estate & Business Planning (16ed): “[a] young couple with minor children is generally least able to afford a breakup of property interests among heirs, the complications of property ownership by minors and erosion of family capital to pay debts and estate settlement costs in addition to ownership interests in a family business that are likely to pass to their off-farm brothers and sisters.” I urge farm and ranch families in all age groups to speak to an estate planning attorney licensed in their jurisdiction. It’s not just for the elderly or ultra-rich. Estate and succession planning is a life-long process that will morph along with the changes that life brings both to you and your family members. Estate Planning is More Than Just a Last Will and Testament Many people think that “estate

MANAGEMENT planning” is really just hiring a lawyer to draft a Last Will and Testament (or worse—download a will drafting program from the Internet). However, it’s more complicated than that. A good estate planning attorney will have you complete a questionnaire giving him/her information on your family tree, assets and liabilities in order to help see the bigger picture. Not only will the estate planning lawyer look at what property is held but how it is held (e.g., individual name, business/corporation/ partnership/trust name, joint tenants with rights of survivorship, tenancy in common). Furthermore, (continued on page 14)

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MANAGEMENT (continued from page 13) an estate planning attorney will also look at whether the client lived or obtained property in a community property state and the client’s insurance program (e.g., life insurance). Keeping in mind the client’s objectives, the estate planning lawyer will help guide the client through the myriad of options available to decide the best strategy at that particular juncture in time. Determining Your Goals For the Estate Planning Process Your objectives will help guide the entire estate planning process and will be a guidepost to your estate planning attorney in helping formulate the correct game plan. As a caveat, it might not be possible to fully meet all of your goals; therefore, when you meet with your estate planning lawyer, make sure to emphasize your priorities. It’s important to stress that the estate planning process is very individual process. No two farm families are the same -- nor are their objectives. Generally speaking, the following are common priorities among farm families that may be of concern: (1) To have enough income through the retirement years. Keep in mind that it is impossible to accurately predict future medical expenses and how long a person will live so liberally plan to have ample cash. Statistically, women live longer than men and should save more for retirement. (2) To avoid/reduce the estate tax (i.e., the “death tax”) and/or mitigate probate expenses to help pass on as much wealth as possible to the heir(s). 14 FRONTLINE Beef Producer

Although not taxable income, keep in mind that life insurance is estate taxable. (3) To pass the family farm down to a future generation -- whether it be the children, grandchildren or extended family. It’s paramount for these families to think about transferring the management responsibility of the farm to the future generation (e.g., phasing out period) to properly train the next generation. (4) To treat children equally-perhaps keeping in mind gifts made during the life of the children (including help with advanced professional degrees, the purchase of a home or other major assets, or starting a business). (5) To give the spouse ownership. Many women are especially concerned about their ability to manage the finances and or the labor of the farm or agribusiness if her husband predeceases her.

No matter your family dynamics, there is an estate plan for you. Memorialize (and prioritize!) your estate planning goals. Seek the guidance from an estate planning lawyer to quarterback the best possible game plan for your family. And periodically revisit your estate plan every few years or when there is a major life event (e.g., marriage, divorce, death, children, purchase/ sale of major assets, bankruptcy). Finally, don’t be afraid to have open and honest conversations with your family about estate and succession planning. “The only thing certain in life is death and taxes,” Ben Franklin famously said; so let us not make the topic taboo. In order for a farm or agri-business to successfully pass to the next generation (if that is what you want), clear communication is paramount to devising a successful estate and succession plan. Let’s not put it off another day.

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Tate Pruett, Ranch Manager 575.365.6356 (cell)  575.653.4842 (ranch) Ray & Karen Westall, Owners 575.361.2070 (cell)

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FRONTLINE Beef Producer 15

FEATURE

by Garrett THOMAS ibba Director of membership & International promotion

The Guide to Good Bull Selection

hen it comes to selecting your next herd bull, whether you are a commercial producer or in the seedstock business, this is a decision that will impact your program for years to come. Take a minute to really see how sire selection will impact your cowherd and when are some good points to measure your success or failure.

Purchase a Brangus bull in fall of 2012 Turn out new herdsire on December 15, 2012 Pull the bull March 1, 2013 (75 day breeding season) Pregnancy check fall cows on May 1, 2013 First point of measurement (7-8 Months after purchase) How was the breed up? Did the new bull cover enough cows? Calving Season Starts around September 20, 2013 and ends in early December 2013 Second point of measurement (1 year after purchase) How many cows were bred on the first cycle to the new bull? What did the calves weigh at birth? Compared to your previous bull did you make your desired progress in terms of birth weight? How did the new bull compare against other sires used in this same set of cows/heifers? Turn the new bull out for his second fall breeding season December 15, 2013 Weaning time May 1, 2014 Third point of measurement (18-19 months after purchase) For many commercial producers who sell all or most of their calves at weaning, this is a big one. How do the calves weigh up off the cows? Compared to other sires used in this group of females this year, how did the new bull compare? Compared to the bull you used in previous breeding seasons, how did the new bull differ? What is your percentage calf crop weaned? After looking at this information you realize your new bull is not getting it done. Letâ&#x20AC;&#x2122;s be honest, we have all done this before. We get to the point where we wean our calves off our new bull, take them to town and realize maybe we made a mistake. To make matters worse, at this point we have already bred that same set 16 FRONTLINE Beef Producer

of cows back to him again, so we have to endure our mistake one more time. On the bright side though, if you have made a great selection with your new bull, you have already got another round of those profit-generating Brangus sired calves on the way. But the story does not end here. I do not say any of this to

scare anybody, just to demonstrate the importance of getting this right the first time.

FEATURE Yearling time on your first set of calves from your new bull is October 2014 and your second set of calves are beginning to hit the ground. Fourth point of measurement (24 months after purchase) For seedstock producers this is a big one for you, bulls are coming off gain test. It is time to collect yearling weights, scrotal measurements and get ultrasound data on your bulls along with weights and measurements on the replacement females. At this point it is time once again to ask yourself those same questions that revolve around progress. How did the new bull’s progeny do compared to others sired by different bulls in their contemporary group? How many calves out of the new bull made it all the way through gain test and met your standard for gain, carcass and reproductive traits? And did the new bull do a better job than the bulls you have used in the past? Breeding season is upon us again, early December 2014 Fifth point of measurement (27 months after purchase) At this time before we turn bulls out, we are artificially inseminating (AI’ing) through the first set of breeding age heifers from our new bull before we turn the bulls out. Are the females sired by the new bull cycling on time? Are they mature enough to breed at this time? Are these females breeding on the first time to the AI? If not, are they breeding early in the breeding season to the bull? Also at this time your second calving season from the new bull (more like a seasoned veteran) is about wrapped up,

and we are at a point where we need to make a decision if we want to use this bull for a third fall breeding season. Pregnancy check time on the heifers, carcass data time, wean second set of calves May 2015 Sixth point of measurement (2 ½ years after purchase) At this time we are pregnancy checking that first set of daughters from our new bull. Also for those commercial producers who either retain ownership or have access to carcass data, about this time of the year you may start getting some of that data back. Weaning time for your second set of calves out of the new bull. At this point the information about your new bull is plentiful.

Fall Calving season begins with this set of heifers in early fall of 2013 Seventh point of measurement (3 years after purchase) At this point you have several questions you have to ask yourself: • How many of the females sired by the new bull calved out unassisted? • How many of these females bred to the AI date? • How are they maintaining condition postpartum? • What is the udder quality? Are they giving enough milk? • How long is it taking these females to cycle back after calving? Pregnancy check time on these first calf females in May 2016 Eighth point of measurement (3 ½ years after purchase) The big question is, are these daughters from the new bull doing one of the hardest things for them to accomplish in their lifetime? Did they breed back on time after their first calf? (continued on page 18)

Bull selection is important regardless of how you market your calves, but for those producers who retain their own females, bull selection is critical. Getting daughters in production takes three years; therefore, the ability to make adjustments from a bad selection is very costly and time consuming.

FRONTLINE Beef Producer 17

FEATURE (continued from page 17) I think this is a good place to stop to check out some facts about the new bull. Assume we use this bull only one breeding season per year and each year he breeds 30 cows. I realize he probably did not breed that many his first season, but he likely bred more than that in his third breeding season. By May of 2016 we can really make a good decision on where we should go with this bull before we get in too deep with this new bull we bought. Too late by May 2016 – you are in pretty deep with your new bull!!! By May 2016 here are the numbers: You will have 90 calves on the ground out of the new bull. At least 30 more calves on the way. 15 daughters in production. 15 more daughters already exposed to the bull. 15 more daughters in the weaned pen. These are enough females to change the face of any cowherd, so how do we ensure we make not only a good decision, but an educated choice that can launch your program to the next level? I will be the first one to say bull selection is tough. After seeing implications of your choices, it puts a little pressure on the bull buyer. As a bull buyer you need to go in to the process of selecting a new herd bull with a few thoughts in mind, along with some information before you ever get in the truck to start your search. First, buying a new bull is going to be work; finding the right bull for your cowherd is a challenge but it is very important to make a good choice. Second, know where you are in your cowherd. How did your bull perform in the past, and in what direction would you like to head with your new bull? It 18 FRONTLINE Beef Producer

is really hard to measure your success without a good measuring stick. Your old bull makes for a great measuring stick. Third, set some standards. Draw your line in the sand on things you are not willing to compromise on. I have seen this too many times where people panic when they do not find the bull they want at their first stop and end up settling for one that does not really meet their needs. After looking at the timeline above I think we can all agree that when choosing a new bull, now is not the time to just settle for something that is not exactly what you need. It is not my place to tell anyone how to select bulls for their operation. We all have our preferences and needs. I think there are three major categories most people use to make selection decisions, and some are more accurate and reliable than others. Those three are EPD’s, phenotype and DNA profile. My only advice about this is if you place a lot of emphasis on one of these three categories, do not lose sight of the other two. I think to make the best choice, in most cases, it is important to use a balance of all three. When evaluating phenotype, here are some things to keep in mind. It is important to remember the environment can greatly affect their phenotype, and how cattle are developed can change the way you see them. Never compromise on structure; it plays a large role in the longevity of a bull, and a sound foundation starts with their feet and legs. They have got to be able to travel comfortably to service cows over a long period of time. Just as importantly, we need to make sure these bulls are appropriate in their testicular development. This will impact fertility in your herd for generations to come. Also, different frame sizes work better in some areas than others. That is not a groundbreaking statement, but it is

Within three years of retaining females, today’s bull selection will make up 84.5% of your herd’s genetic makeup.

important to be aware of the size that works best in your area of the country and, more importantly, works within your established program. Finally, look at the bull’s mother. Has she calved on time every year? How did her calves perform in the past? Are there any sisters that were retained in the herd? These are all things that are clear indicators of quality genetics and all this information can easily be found on the IBBA website, www.gobrangus.com. There are several other things to evaluate from the standpoint of phenotype, but those should be a must for everyone selecting a new herd sire. Next, we briefly talk about the use of EPD’s in the selection process. I will start by stating the obvious. First, DO NOT EVER use single trait select. While you will make progress very rapidly, there is a price to pay and it does not end well. Second, when using EPD’s to make a decision, you should have some foundation of knowledge about EPD’s. It is essential that you have an understanding of what they mean exactly, and how they are supposed to be used. Depending on your needs you will likely place more importance on some traits more than others, but maintaining a balance of good EPD’s is always better than chasing one trait. If you need help understanding EPD’s feel free to check out www.gobrangus.com to see a few videos about the subject. As time has passed and the research on

FEATURE DNA markers has progressed, they have begun to play a larger role in the selection process. Their ability to measure things like feed efficiency, carcass traits and overall stayability is something that will ultimately help your bottom line. Cost of this data is constantly coming down, and with that we are seeing more and more use by seedstock and bull producers. This is another tool we can use to make an educated decision next time we need to make a purchase. Take the time to educate yourself about new technology so you can make the most of the DNA information you are being offered. In conclusion, as you make your way down the road this fall in search of the next herd sire for your operation, there are several factors to keep in mind. Do not underestimate the importance of

your selection decision. Keep in mind these few things, and you will be sure to make a great choice: • Buying a herd bull is going to be some work if you want to make the right choice. • Think long term. Buying a bull should be a long-term solution, not a quick fix. • Understand and utilize ALL the information you can get your hands on about the bulls you are considering. • Set your standards and stick with them. Do not settle for less than what you need. • Demand quality from the seller. I wish you all the best of luck this fall. If there is any way I can assist you, please do not hesitate to contact me.

We are all in the beef business, the most rewarding profession in the world. It is an opportunistic market right now, so take advantage while the time is right.

ABOUT THE AUTHOR:

Garrett Thomas has extensive experience in the seedstock industry having grown up on the family operation that included both registered and commercial cattle. At an early age Thomas was very involved in showing and active in the International Junior Brangus Breeders Association. Highlights of that experience include serving as President of the IJBBA and claiming Reserve Champion Female honors at the National Junior Brangus Show. His professional experience includes working as the ranch manager of a large Brangus operation in Texas where he was named Herdsman of the Year, and prior to coming to the IBBA, he served on the faculty at Texas State University in San Marcos, Texas. As the Director of Member Relations and International Promotion, Thomas works to increase communication with the membership while increasing exposure of the breed to higher levels across the globe.

FRONTLINE Beef Producer 19

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INDUSTRY

Source: National cattlemen’s beef association (ncba)

IBBA is Represented at Elite Beef Industry Event

cattle. “This was a tremendous opportunity to meet other producers and learn valuable tools to take back home to our operations,” he said. “It’s great to learn how we as producers can have an impact on policy issues as well.” His intensive management practices have helped his operation excel in many “YCC is a prestigious and competitive their potential to be a strong voice in our areas to include health and reproduction, program designed to foster the future future development. I look forward to as Conley practices cutting edge leadership of our industry,” said Forrest seeing Ben take an increased leadership husbandry techniques. Blackwater has Roberts, NCBA chief executive officer. role within NCBA and the beef industry.” also held the distinction of hosting four “The participants selected to attend YCC Conley grew up on a cow-calf operation high averaging bull sales within the were chosen because of their exceptional in Blairsville, Ga., and was active in Brangus breed. Conley said YCC was contributions to the beef industry and showing and judging livestock through an opportunity to learn more about the 4-H. He attended issues facing the beef industry in order to Abraham Baldwin be a better advocate back home. Conley’s A g r i c u l t u r e hobbies include fishing and livestock College and auctioneering. Georgia Southern Spitzer grew up in the cattle business University. in a family where beef involvement Conley served the goes back several generations and has For a short time only, Georgia Cattlemen’s included both commercial cattle and get Brinks semen Association in 2011 registered cattle of several breeds. Spitzer for just $5 per straw! as an Executive attended Oklahoma State University C o m m i t t e e (OSU) and majored in Animal Science These straws of semen Member and is with an animal production emphasis. purchased from Camp Cooley are the currently the Upon graduation from OSU, he made final sources for complete Brinks genetics. president of his the decision to continue his formal local cattlemen’s education at Colorado State University a s s o c i a t i o n . (CSU) and enrolled in the Integrated - Last chance to get Brinks semen Andrew also Resource Management Master’s Degree from the original blood lines currently serves as program in 2004. General Manager Upon graduating from CSU, he accepted at Blackwater Cattle the position of Communications/ For inquieries, contact Company in Lake Member Services Director with the Daniel Wendland Park, Ga., where he Red Angus Association of America 361-850-0776 oversees 1,200 head (RAAA) in Denton, Texas. Spitzer then dwendland@gtek.biz of commercial and took the position of General Manager registered Brangus of Salacoa Valley Farms, Fairmount,

ndrew Conley, general manager of Blackwater Cattle Company, and Ben Spitzer of the International Brangus Breeders Association, were two of more than 50 young cattlemen and women selected to participate in the National Cattlemen’s Beef Association (NCBA) 33rd Young Cattlemen’s Conference (YCC). The YCC program is a comprehensive, nationwide tour of beef industry sectors, created to enhance leadership skills in your beef industry professionals.

Time is running out!

22 FRONTLINE Beef Producer

INDUSTRY Georgia in July of 2007. Finally in June of 2010, Spitzer accepted the position of Marketing Programs Director at the IBBA. In this position he oversees IBBA’s Commercial Marketing Programs as well as advertising and promotion of the Brangus breed. Spitzer was a founding member of the National Cattlemen’s Beef Association (NCBA) Young Producers Council (YPC) and served as the YPC delegate to the NCBA Membership Committee. He served as Chair of YPC in 2010 and in 2011 served in an advisory role to YPC as Immediate Past Chair. “It is really important for participants to see each sector of the beef industry – from farm to fork,” said Spitzer. “Traveling from a cow/calf ranch to a feedlot and (continued on page 24)

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INDUSTRY (continued from page 23) processing plant really drives home the point that our industry is composed of many sectors, sectors that are all striving to produce a healthy end product.” The eight-day tour began at NCBA headquarters in Denver, Colo., where participants were given an organizational overview of NCBA and the Beef Checkoff Program. While in Denver, the group also heard from representatives of Cattle Fax and the U.S. Meat Export Federation. They toured a Safeway retail store and learned about Rancher’s Reserve brand beef marketing efforts. The group spent a day in Greeley, Colo., visiting JBS Five Rivers feed yards and processing facilities. In Chicago, the group met with the senior management of the Chicago

Mercantile Exchange at the Chicago Board of Trade. They had the chance to watch the activity on the trading floor and witness futures trading firsthand. Participants also visited Otto & Sons Industries, a family owned company providing quality products and custom solutions for the food industry since 1909. This tour offered a view of how boxed beef is turned into custom order portions for both major restaurant chains and some of the nation’s top steakhouses. The group then traveled to Washington, D.C., where participants were greeted at a reception hosted by John Deere. The following morning, the group received an issues briefing from NCBA’s government affairs staff about policy issues currently facing the cattle industry. Later in the day, these future leaders

were given the opportunity to visit oneon-one with members of their state’s congressional delegation, expressing their viewpoints regarding the beef industry and their cattle operations. During their congressional visits, participants focused on issues including the 2012 Farm Bill, federal lands ranching and overreaching regulations proposed by the Environmental Protection Agency. The group then traveled to Aldie, Va., for a tour and barbeque at Whitestone Farms, one of the nation’s elite purebred Angus operations. For more information on the YCC program or to nominate someone for next year’s tour, contact your state cattlemen’s association or Marvin Kokes at 303-850-3339 or mkokes@beef.org.

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Pillars of Beef Chain Success Moving the Industry Forward

he National Beef Quality

Quality Challenges

Audit (NBQA) was initiated

Ranked according to priority, 1991 to 2011

in 1991, and every

1991

1995

2000

2005

2011

External Fat

Overall Uniformity

Traceability

Food Safety

Seam Fat

Overall Palatability

Carcass Weights

Overall Uniformity

Eating Satisfaction

guideposts for improving the U.S.

Overall Palatability

Marbling

Tenderness

Instrument Grading

Tenderness

Marbling

Market Signals

How and Where Cattle Were Raised

beef supply. Early audits focused

Tenderness Overall Cutability

External and Seam Fat

Lean, Fat, and Bone

Cut Weights

Reduced Quality Due to Use of Implants

Segmentation

Marbling

Carcass Weights

Weight and Size

five years since has provided

on physical attributes of beef and beef by-products, such as

External Fat

Cattle Genetics

Source: NBQA

marbling, external fat, carcass weight and carcass blemishes. Results from the early audits were impressive. Excess fat, revealed as an issue in the 1991 NBQA, has been removed. Injection site lesions were drastically reduced, and progress in the reduction of other defects has also been achieved. It’s obvious that when cattlemen and other beef producers know about challenges that reduce profitability and limit progress, they step up. Over the past 20 years, however, the landscape of the industry – and of society – has changed dramatically. The changes in cattle and beef markets, in eating patterns, in consumer attitudes, and more were considered as phases of the 2011 NBQA were being developed, as the research was conducted, and as researchers and study participants reviewed the resulting data.

Funded by The Beef Checkoff

FRONTLINE Beef Producer 27

he 2011 NBQA was the most comprehensive and detailed audit yet. The components yielded a wealth of information that will create an industry roadmap for driving sectors of the industry forward and creating more opportunities for all beef producers. They include:

Phase I: Face-to-face Interviews over an 11-month period of each production sector helped define seven different quality categories. Understanding what quality means to the various industry sectors, as well as determining the value of each quality attribute to the sectors, will help the industry make modifications needed to increase the value of its products. Some conclusions from Phase I interviews: 1) Terminology about quality among segments is not standardized; 2) According to interview participants, consumers want to know more about the beef they consume, how itâ&#x20AC;&#x2122;s raised and where it comes from; 3) Food safety is the single most important quality attribute to packers, foodservice and retailers; 4) While the industry produces a safe, high-quality product, continuous improvement in these areas should be an industry-wide focus; 5) The entire industry prides itself on humane animal treatment, but segments closer to the consumer have additional customer/societal pressures to ensure humane treatment; and 6) Interviews confirm that the industry must do a better job of telling its story. Phase II: A comprehensive evaluation was conducted on about 18,000 carcasses on the harvest floor in eight processing plants. Quality and yield grade characteristics were gathered from about 9,000 chilled carcasses in 28 processing plants, and instrument grading information from approximately 2.4 million carcasses from 17 plants owned by four processing companies was compiled. The information helps the industry measure progress compared to previous surveys, and provides a benchmark for future industry efforts. Some results from Phase II research: 1) Individual animal ID has been increasing. The number of cattle individually identified with visual tags jumped from 38.7 percent in 2005 to 50.6 percent in 2011; 2) An increasing number of carcasses are grading USDA Choice and Prime.

USDA Prime and Choice Trend

This suggests continued

Comparison of percent USDA Prime and Choice from NBQAs of 1991, 1995, 2000, 2005, and 2011

improvement in product

80%

eating quality;

70%

3) Instrument grading was not found to be notably

50%

30%

cooler grading. These

20%

results may accelerate

10%

instrument grading;

55%

40%

different than human

the trend toward more

28 FRONTLINE Beef Producer

60%

49%

51%

55%

61%

0% 1991

Source: NBQA

1995

2000

2005

2011

USDA Quality Grade and Yield Grade

4) Carcass sizes have increased significantly, but

Percentage distribution1 of carcasses stratified by USDA quality2 and yield grades

average quality grades have improved. This

USDA Quality Grade, % USDA Yield Grade

suggests the industry has made strides in selection and management, especially at the feedyard; and 5) The trend toward more “branded” beef at the supermarket was supported by both Phase I and Phase II research. This suggests a need for more

1 2

program cattle.

Prime

Choice

Select

Other

0.0

3.6

7.3

1.4

0.4

22.8

15.3

2.4

1.8

25.9

8.0

1.5

0.5

6.3

1.4

0.4

0.1

1.3

0.1

Carcasses with missing values for USDA quality or yield grades are not included. USDA quality grade was affected by maturity and dark-cutting beef, and there were no Canner carcasses observed in the audit.

Source: NBQA 2011

Phase III: A survey of 3,755 cattlemen helped identify the adoption of Beef Quality Assurance (BQA) management

principles. This marks the first time cattle producers have been surveyed on a national basis for input to measure and strengthen practices that support confidence in beef products and production systems. Some Phase III Survey findings: 1) Nearly 90 percent of producers have a working relationship with their veterinarians. However, about a quarter said they would use medications other than as directed on a drug product’s label without being directed by a vet; 2) Use of electric prods is becoming rare in the industry. Overall, 98.4 percent said they do not use an electric prod as their primary driving tool; 3) Progress continues to be made in quality areas identified in the 1991 NBQA. The preferred route for administering injections is subcutaneous (84.2 percent), and 87 percent said their preferred location for injections was in front of the shoulder; and 4) About 78 percent had attended a meeting at which best management practices or BQA principles had been discussed, and of those cow-calf producers who had attended a BQA session, 99 percent said they followed best management practices consistent with BQA. A Strategy Workshop: Forty-one individuals representing each segment of the industry met to review results of the research phases and discuss implications for the U.S. beef industry. Strategies developed at the meeting provides the industry a blueprint for the next five years.

Recordkeeping Methods Percentages of Phase III survey respondents keeping track of withdrawal times by method

Individual ID Animal in a

Overall

Seedstock

Commercial cow/calf

Backgrounder / preconditioner

Stocker / yearling

Feedlot

Dairy

78.3

88.8

76.9

73.4

61.9

77.9

83.2

11.0

4.3

10.8

12.8

22.5

15.5

11.7

9.1 1.6

6.6 0.4

10.6 1.7

9.6 4.3

13.8 1.9

5.5 1.0

3.7 1.5

group 2

groups 3

Tracking More than one 1

By recording the individual ID

By identifying only animals in a group that are treated

By tracking groups of cattle where individuals within the group were treated

Source: NBQA 2011 FRONTLINE Beef Producer 29

The Pillars of Success

a significant portion of the beef marketed, so communicating the

Some key priorities were identified at the Strategy Workshop

importance of BQA to the dairy segment is crucial. Carcass inconsistency. The industry must eliminate costly non-

after participants had a chance to review the data:

conformers and provide better market signals that lead to better

Assuring eating satisfaction and product integrity is paramount. The industry must focus on protecting, defending

selection, production practices and post-harvest fabrication.

and continuously improving eating satisfaction and product

No common language. The communication barrier that allows

integrity. In order to do this, it must find a way to connect

segments to define value differently must be resolved.

consumers to the beef story by assuring product authenticity

Potential food safety issues. While the industry has a stellar

and demonstrating transparency. Meeting these objectives will

food safety record, the industry must closely monitor emerging

require more effective information-sharing to improve beef’s

pathogens and address potential challenges.

value while maximizing consumer trust. We must do a better job of telling our industry’s terrific story. The industry has a great story to tell, but often the message is marginalized by those who don’t want the industry to succeed.

Barriers to Success

Lost Opportunities

Lost opportunities* per head identified by NBQA 2011

Quality Grade

($ 25.25)

Yield Grade

5.77)

Carcass Weight

6.75)

Participants in the 2011 NBQA Strategy Workshop identified

Hide/Branding

0.74)

a number of potential barriers to success in the industry. They

Offal

5.15)

Total

($ 43.66)

included: A low level of written protocols. Proper record-keeping must become more consistent through the entire supply chain. Balancing the needs of all industry segments. There must be

*Amount lost due to nonconformance with ideal targets for quality.

Source: NBQA 2011

a system that transmits information and facilitates data flow to communicate the proper signals throughout the supply chain. A lack of trust between industry segments. Transparent and accurate information-sharing between segments would help increase trust and build a more authentic and sustainable beef

Conclusion Only that which is measured can be effectively managed. The NBQA provides an industry-wide scorecard for individual decision-makers across the beef supply chain to improve the quality and value of U.S. beef. More than that, though, it helps identify and correct quality shortfalls and non-conformance, which will lead to greater profitability through improved beef demand. More information about the 2011 NBQA (and how it compares to

industry. A disconnect with dairy. Dairy animals supply

preceding audits), as well as the NBQA Executive Summary, can be found on the Beef Quality Assurance website at www.bqa.org.

For more information contact:

30 FRONTLINE Beef Producer

National Cattlemen’s Beef Association 9110 East Nichols Avenue | Centennial, Colorado 80112 303.694.0305

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CALENDAROFEVENTS September - 2012

November - 2012

Don Thomas and Sons “Cadillac of Brangus” Sale

Madison, MO

Western National Brangus Show

Oklahoma City, OK

27-28 Southeast Regional Junior Brangus Show

Lake CIty, FL

SBBA Female Sale

Lake City, FL

Star G Ranch Dispersal Sale

Canton, TX

October - 2012

Brangus National Show of Merit

Shreveport, LA

Indian Nations Fall Sale

McAlester, OK

Three Trees Millarden Sale

Woodbury, GA

8-10

San Antonio Farm & Ranch Expo

San Antonio, TX

The Cattlemen’s Kind Bull Sale at Blackwater Cattle Company

Lake Park, GA

Hill Country Brangus Breeders Association Bull Sale

San Angelo, TX

The Branch Ranch Bull Bonanza Internet Sale

Mansfield, LA

“Brangus” Premiers on The American Rancher

MO Brangus Bull Sale

Arcadia, FL

101 Ranch & Indian Hills Female Sale

Palo Pinto, TX

5-7

Ozark Fall Farm Fest at the Ozark Empire Fairgrounds

Springfield, MO

101 Ranch & Indian Hills Bull Sale

Palo Pinto, TX

ABBA Heart of Alabama Brangus Bull Sale

Uniontown, AL

10-21 VI National Red Brangus Exposition

Tlaquepaque, Mex

12-13 Cow Creek Ranch Sale

Aliceville, AL

December - 2012

CX Advantage Sale at Cox Excalibur Ranch

Weimar, TX

Jacksonville, TX

Gorczyca & Friends’ Northern Star Sale

Harrah, OK

GENETRUST at Cavender Ranch Registered Bull & Commercial Female Sale

TBBA Bull Sale

San Saba, TX

Cain Cattle Company Sale

Pickens, MS

February - 2013

16-18 Sun Belt Ag Expo

Moultrie, GA

6-9

NCBA Convention

Tampa, FL

Poteet, TX

Spitzer Ranch Professional Cattlemen’s Brangus Bull Sale

Fair Play, SC

24-25 South Texas Farm & Ranch Expo

Victoria, TX

Salacoa Valley Farms “Buy the Numbers” Sale

Fairmount, GA

Spitzer Ranch Brangus Gold Customer Commercial Female Sale

Fair Play, SC

26 26

Little Creek Farms Sale

Alachua, FL

Oak Creek Farms Forage Tested Bull Sale

Chappell Hill, TX

July - 2013

Doguet’s Diamond D Ranch Annual Female & Bull Sale

November - 2012 2

GENETRUST@Chimney Rock Registered Brangus Female Sale

Concord, AR

Louisiana State Junior Brangus Show

Shreveport, LA

GENETRUST@Chimney Rock Registered Bull & Commercial Female Sale

Concord, AR

32 FRONTLINE Beef Producer

March - 2013 GENETRUST at Suhn Cattle Company Eureka, KS

14-19 National Junior Brangus Show

West Monroe, LA

Brangus Futurity

Selling 200+ BULLS

150+ Coming 2 Year Old Angus, Brangus, Ultrablacks & Black Advancer Bulls 50+ Fall Yearlings &* //(" +), *3 *!++- (" &(&/3 4 & '"*. +*! 3 /+ "- 4 ,)

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www.advancedvideoauctions.com

222 &* //(" +) 4 &*#+ &* //(" +) The Trusted Brand

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gbruns@advancedsolutionsnetwork.com

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FRONTLINE Beef Producer 33

Oak Creek Farms Forage Tested Bull Sale

Saturday, October 27, 2012 - 12:30 p.m. Oak Creek Farms Sale Facility, Chappell Hill, Texas

Selling 100 Forage Tested OCF Bulls

Brangus  Red Brangus  Angus  Red Angus Source Verified Commercial Heifer Sale to follow Bull Sale Friday, October 26, 2012, 6:00 p.m. - Seminar - DNA Technology Update, Kevin Milliner RIBEYE STEAK DINNER to follow - sponsored by Pfizer

Selling Our Top 100 Coming Two Year Old Forage Tested OCF Bulls

OCF Brangus  OCF Red Brangus  OCF Red Angus  OCF Angus Bulls Forage Tested at OCF beginning on March 1st and ending September 1st under guidelines of Texas Forage & Grassland Council. Weights and Measures recorded by Texas A&M Extension Service.

The Bottom Line - Breeding Low Input, Highly Efficient, Easy Fleshing Cattle That Thrive in The Pasture OCF Bulls gathered for Forage Test Weigh Out in Brazos River Bottom

Oak Creek has been Forage Testing OCF Bulls for over THIRTY years. Visit our website to read about our customer’s success and how you can achieve 80-90% choice or better with your OCF sired calves!

Sale Bulls DNA Tested using Pfizer MVP Technology

Going on nine years using DNA to identify desirable heritable traits.

www.oakcreekfarms.com Oak Creek Farms  info@oakcreekfarms.com

John & Carolyn Kopycinski  Chappell Hill, Texas 979/836-6832

Directions from Houston: Hwy 290 (60 mi west) then 4 mi south on FM 1371 34 FRONTLINE Beef Producer

Oak Creek Farms - Celebrating our 45th Anniversary - Breeding Brangus Since 1967