BRJ Jan/Feb 2011

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January/February 2011

Brangus in the Coming Year

The Stars Come Out at Night in Houston Ms Southern

Hombre

795W9

R10169738 l 11/27/2009 Hombre x Ms Brinks Bear Bryant 795S35

Ms Southern

Hombre

795W6

R10169731 l 11/23/2009 Hombre x Ms Brinks Bear Bryant 795S35

EPD’s BW 2.9 WW 31 15% YW 54 20% Milk 10 35% TM 26 15% SC 1.1 15% REA .47 30% IMF -.02 Fat .005 Performance BW 79 Adj WW 571

Selling pick of the Grand Champion Pen of Two at the 2010 GeneTrust Challenge

EPD’s BW 2.9 WW 37 5% YW 54 20% Milk 4 TM 28 10% SC 1.1 15% REA .47 30% IMF -.02 Fat .005 Performance BW 76 Adj WW 630 108%

This pair of full sisters will not only be one of the hardest decisions you’ll ever make (trying to pick just one), but will be one of the best decisions you’ll ever make. Both are bold in their design, broody yet attractive. Both also throw out monster stats for EPD’s.

They are also sired by Hombre, one of the most consistent sires the breed has seen in years, and a superb Bear Bryant daughter that ads a different twist to the pedigree. Give us a call to find out more about the unlimited potential in this pair.

GeneTrust Challenge 2010 (L-R): Bill Davis of Chimney Rock; Shawn Johnston & Kyle Devoll of Southern Cattle Co.; Gayle Davis of Chimney Rock

Also offered in the Global Collection, a Patton daughter with all of the right pieces!

Ms Southern

Patton

468W34

R10169770 l 11/23/2009 EPD’s Patton x Ms Brinks New Era 468P22 BW .1

WW 22 YW 58 10% Milk 13 15% TM 24 20% SC 1.1 15% REA .76 2% IMF .12 20% Fat .008 Performance BW 76 Adj WW 531

For those wanting style and power with an extra shot of maternal, be sure you take a look at this donor prospect. She has done everything right so far and comes by it honestly with her pedigree. Her dam, 468P22 (New Era X 468G15), stacks some of the stoutest EPD’s ever: BW -2.2 (3%) WW 26 (20%) YW 52 (15%) Milk 15 (15%) TM 28 (10%) SC .7 (25%) REA .78 (1%) IMF .13 (10%). Combine this with the power and performance of her sire Patton, and this heifer easily goes to the top of your list.

Cattle Solutions

Call or better yet, come see us in Houston at the Global Collection.

Coming this Spring...

Hombre is offered to the highest Bidder R10112338 l 10/30/2007 Affirmed x Ms Brinks Bright Side 541K28 bw ePD’s 2.7 %Rank

ww yw 44 66 3% 10%

Milk 8

M&g sc rea iMf fat 30 1.5 .44 .02 .011 10% 2% 35% Performance BW 85 Adj WW 775 Adj YW 1266 SC 41 Adj REA 14.11 Adj IMF 4.016 122% 108% 102% 100%

Watch for future ads with more information.

Hombre is the bull of the future. He offers the phenotype that the industry is clamoring over and genetically he’s superior across the board. Hombre’s dam is an amazing bright side daughter that offers ePD tabulations through the roof: ww 46 (1%), yw 70 (1%), Milk 20 (4%), TM 44 (1%), sc 1.2 (3%), rea .59 (10%), iMf .02 (35%). it’s obvious that bright side daughters with this kind of maternal value are few and far between!

To date Hombre has proven himself to consistently sire calves with added value. His daughters on the previous page are a testament to his reliability and capability. Don’t miss out on one of the greatest opportunities of 2011!!!

Still searching for the right bulls to maximize your calf crop?

Come to Caldwell, Texas this Spring!

Saturday, March 12, 2011 Caldwell Livestock Commission l Caldwell, TX will offer a select set of Angus, Brangus, Ultrablack , Beefmaster Selling 100 Bulls • We & Charolais bulls.

• • •

Southern bulls will offer the very best in Brinks genetics.

Genuine Cow Creek genetics offered through the Southern/Cow Creek merger.

Many bulls are Texas bred and raised by our Alliance members and will be backed by feed efficiency data gathered at Texas A&M University, one of our new partners in our relentless quest for feed & forage efficient genetics.

View Auction Live at: www.dvauction.com

Ask about our Sight Unseen Guarantee Your top source for feed efficient bulls backed by REAL-WORLD data collection.

Visit us at: www.southerncattlecompany.com

Southern Cattle Company

John E. Downs, Owner Lamont Ennis, Gen. Manager 850/352-2020 Kyle Devoll, Marketing 979/820-8362 Doug Williams, Sales Agent 336/745-5252 Marianna, FL

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Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Official Publication of the International Brangus® Breeders Association The Brangus Journal is an international news magazine serving the Brangus breed of beef cattle including Brangus crossbreds and Brahman and Angus stock necessary to produce Brangus cattle. Published six times a year by Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249. This publication is designed to promote and develop the Brangus breed and serve the best interests of the producers. Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Tel.: 210.696.8231 Fax: 210.696.8718 Web site: www.brangusjournal.com Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

Address: 5750 Epsilon, San Antonio, Texas 78249 Tel.: 210.696.8231 Fax: 210.696.8718 Web site: www.GoBrangus.com Officers President: Don Cox (281.395.1277) 1st Vice President: Angelo Zottarelli (512.422.3123) 2nd Vice President: R.L. Robbs (520.384.3654) Secretary/Treasurer : Bill Davis (336.210.1222) Member At Large : Dale Kirkham (620.583.5247) Executive Vice President : Dr. Joseph Massey (210.696.8231) 2010-2013 IBBA BOARD OF DIRECTORS Term Expires 2011 Don Cox, Katy, Texas (281.395.1277) Bill Davis, Concord, Arkansas (336.210.1222) Joe Kassler, Newnan, Georgia (770.251.6522) Dale Kirkham, Eureka, Kansas (620.583.5247)

BPI Officers and Board of Directors Chairman : Angelo Zottarelli (512.422.3123) President : Dr. Joseph Massey (210.696.8321 x212) Secretary/Treasurer : Bill Davis (336.210.1222) Director : R.L. Robbs (520.384.3654) Director: Don Cox (281.395.1277) STAFF Elma Ryan: Administrative Assistant to the Executive VP (x211, elma_ryan@int-brangus.org) Frances Miller: Controller (x203, frances_miller@int-brangus.org) Grant Keenen: Director of Commercial Marketing Programs (x202; grant@int-brangus.org) Ben Spitzer: Marketing Programs Director (x215; ben@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Jim Bulger: Information Technologies Manager (x207, jim_bulger@gps-beef.com) Emilio Silvas: Application Developer (x204, emilio_silvas@gps-beef.com) ADVERTISING Melanie Fuller: (979.828.5300), mwfuller@hotmail.com LAYOUT/ART DIRECTOR Cattle Solutions Crystal Devoll: (979)820-8358, cddevoll@gmail.com

Term Expires 2012 Bill Felton, Holly Springs, MS (662.252.1314) R. L. Robbs, Wilcox, AZ (520.384.3654) Robert S. Vineyard, Wharton, TX (979.532.4243) Doug Williams, Mocksville, NC (336.998.8125) Term Expires 2013 Steve Densmore, Bryan, Texas (979.778.1055) Fred McCreary, Evergreen, Alabama (251.578.4750) Larry Parker, San Simon, Arizona (520.508.3505) Frank Perry, Pauls Valley, Oklahoma (405.833.5189) Angelo Zottarelli, Austin, Texas (512.422.3123)

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Don’t Miss the 2011 IBBA Annual Meeting in Houston, Texas

by Dr. Joseph M. Massey

10

Moving Ahead in 2011

by Don Cox

14

Increasing Your Profits

by Grant Keenen

22

Heifer Pregnancy - Influences on Profitability

by Dr. Mark Enns

contentsjanuary/february2011

This youngster is off to a great start in the Brangus breed!

18

The Top Three Free Promotional Tools Every Rancher Should Be Using

by Rachel Cutrer

4. New Members 26. Associations featuring TBBA 30. IJBBA: Journey to the Prize 32. How To - Report Heifer Exposure 34. IBA: Well, how’d we do?

36. Sale Reports 40. News & Noteworthy 41. Show Results

42. State Directory 46. Services 48. Advertiser’s Index 48. Calendar of Events

On the Cover:

Celebrate 2011 with another great year in the Brangus breed!

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membershipbenefits Total Herd Reporting (THR) is rapidly becoming the industry standard for reporting beef seedstock performance information, and the IBBA is emerging as a leader in THR. IBBA membership is full featured, not complex. IBBA membership provides flexibility. IBBA membership includes a subscription to the ­Brangus Journal, the official publication of the IBBA, and to the FRONTLINE Beef Producer, the IBBA's commerciallyfocused publication. IBBA members receive a complimentary copy of the IBBA Breeder Handbook.

Brangus®, Red Brangus, Ultrablack® or Ultrared, it’s your choice. You choose the genetics that best fit your customers’ needs.

The Brangus Automated Registry Network (BARN) is the most advanced and user friendly registry system in the industry. In fact, for most breeders the BARN can eliminate the need for other herd management software.

IBBA membership provides access.

The IBBA is an active participant in the development of Multi-Breed EPD, and participates in the Beef Cattle Decision Support web-based software developed by Colorado State University and the National Beef Cattle Evaluation Consortium. Sorting and selecting genetics based on real economics positions IBBA members and their customers for increased profitability.

IBBA membership is global.

IBBA is an active member of US Livestock Genetics Export, Inc., allowing members to leverage their ability to market IBBA genetics worldwide. IBBA currently provides services to breeders in Australia, Brazil, Colombia, Costa Rica, and Mexico.

IBBA membership creates opportunity.

The IBBA Business Plan adopted January 8, 2006 includes the following purpose statement: “Enable IBBA members to serve the commercial cattle industry.”

The beef seedstock business is becoming increasingly competitive, and today’s breeders need an association that is truly dedicated to the needs of its members’ customers.

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HOTEL DISCOUNT FOR IBBA MEMBERS IBBA members, their families and friends can now receive specials rates* (12% discount) at over 650 La Quinta Hotels** nationwide for business or leisure travel.

HOW TO MAKE RESERVATIONS: Go to: www.lq.com 1. Select City, and Specific Hotel; Type in Promotional Code: IBBA Or 2. *Call 1-800-753-3757 (1-800-SLEEPLQ). Toll Free Reservations; Request: “ International Brangus Breeders Association Rate” Or 3. *Call Hotel’s Direct Number; Request: “International Brangus Breeders Association Rate” *Not available at some locations during special events or holidays **Limited # of Hotels do not participate in “Texas State Rates”

welcome our new members

Please contact members in your area and welcome them to the IBBA. Thank you!

Circle L Farms Mike Lagasse Quitman, AR Fred or Bety Dillahunty Mangum, OK Phillip Guajardo Von Ormy, TX Brooks Cattle Travis Brooks Ponce De Leon, FL Rodney Ballard Montgomery, TX John Galyon Bonham, TX SD Cattle Company LLC Steve Davidson Dubach, LA Gosha Brangus Jason Gosha Imboden, AR Barbara Wilson Calvin, OK Bill Walther Milton, FL

rates and Optimize overall herd health, breed back ® Purina. from Rain and d Win with l ntia profit pote ncy siste con ke This formula encourages inta to wind without overeating—all while standing up er, deal loss and rain damage. See your Purinatrition.com. enu cattl call 1-800-227-8941, or visit

©2011 Land O’Lakes Purina Feed LLC.

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Don’t Miss the 2011 IBBA Annual Meeting in Houston, Texas – March 2nd to 6th

by DR. JOSEPH MASSEY

T

he Cattle industry has been going through many changes over the last several years and while the state of economics is forefront in our thoughts, there has been great technology development to think about as well.

This year, at our convention, we will have several speakers addressing how we should be thinking about DNA information and what we should expect over the coming years. I know that many of our members would rather have advancements slow down and stay the way they are. This has not been the case and will probably never be the case. We must embrace the fact that more and more information will come from different technologies that will be incorporated into our daily production thoughts.

The key to embracing technology is getting more and more of our members to become exposed to it and to begin the process of learning how to use it. The information lineup scheduled for our March 2011 meeting will provide some of the best sources of technological data that we need to help insure the growth of our breed. We need

you to be part of our annual meeting where we can all learn and together make use of these new technologies. Communications of these ideas are a first step in the right direction.

The IBBA Annual Convention will, in addition to our meeting have two cattle shows. The bulls will show on Friday afternoon March 4th and the females will show Saturday afternoon, March 5th.

We will have our annual banquet Friday evening.

We will also have our third annual Global Brangus RoundUp on Sunday, March 6th at the Fort Bend County Fairgrounds. Last year we had over 270 international guests and members attend the Brangus RoundUp. This year we anticipate a larger crowd giving our members the opportunity to not only meet and visit with our international guests but also for our members to exhibit their cattle and ranching operation. We look forward to seeing all our members and visitors at the 2011 International Brangus Breeders Association Annual Convention and shows. bj

ABOUT THE AUTHOR Dr. Massey has served as Executive Vice President of the IBBA since 2004. In 2007, he started Genetic Performance Solutions, LLC, a breed registry services and performance analysis company serving the cattle and breed association industry— an IBBA owned company. GPS manages online registry programs for breed associations and the data base management of performance data like multi-breed EPDs.

the 2011

IJBBA Foundation Female Selling in the

Global Collections Sale

in Houston, Texas on March 4, 2011 Diamond K Ranch is proud to offer this exceptional female to the IJBBA in support of the outstanding youth within the Brangus breed. This heifer was chosen from the top females of the 2010 Diamond K heifer crop. She is sired by Bright Powerstroke 726R, a son of Brinks Bright Side 607L11, the multiple IBBA Show Sire of the Year. Her dam is Ms Brinks Blackhawk 33S2, a Diamond K Ranch former show champion, originally purchased from Camp Cooley Ranch. KK Miss Diamond 33X is the kind of female that will make an awesome addition to any breeder’s herd.

Shawn, Wayne, & Katy Knox Hempstead, Texas (281) 471-5751 shawnknox1@yahoo.com

offered by: Diamond K Ranch, Hempstead, Texas

KK Miss Diamond 33X February 12, 2010 R10170972 Sire: WSK Bright Powerstroke 726R Dam: Ms Brinks Blackhawk 33S2

You are invited to participate in a group effort to purchase this female. For more information, please contact Tyler Dean (405)207-6921. All proceeds go to benefit the Brangus juniors! Don’t miss this unique buying opportunity that supports a great cause. We’ll see you in Houston!

International Junior Brangus Breeders Association PO Box 696020, San Antonio, Texas 78269-6020

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The

Global Collection March 4, 2011 Join us under the tent in Houston, TX for a history making event!

Social beginning at 7:30pm, sale to begin 8:30pm.

A collection of the finest Brangus and Red Brangus genetics from across the nation will be unveiled. Featuring picks of the herd, embryos, donors and flushes, pairs, bred females, and open heifers.

Be sure to look for other ads in the Journal featuring top genetics selling in the Global Collection!

Global Collection Family

CB Ms Patton 468X

Blackwater Cattle Co.

Rafter J Brangus

Cavender Ranches

Red Bird Meadows

Troup, TX

Montgomery, TX

Chimney Rock Cattle Co.

Schmidt Farms Brangus

Concord, AR

Texarkana, TX

Corlay Farm & Cattle Co.

Schoenig Land & Cattle

Huntsville, TX

Honey Grove, TX

Doguet’s Diamond D Ranch

Southern Cattle Co.

Beaumont & Poteet, TX

Marianna, FL

Draggin’ M Ranch

Star G Ranches

El Dorado, AR

Ben Wheeler, TX

Gariss Ranch

Suhn Cattle Co.

Lake Park, GA

MC Ms 338 Right Time 889R6

Lamar, MO

Ms Southern Hombre 795W9

Genesis Ranch Hengst Brothers Brangus

Thomas Show Cattle

Cattle Solutions

Shepherd, TX

Trio Cattle & Genetics, LLC

Cranfills Gap, TX

Madisonville, TX

Iron Farm Cattle Co.

Vanna Farms

Kilgore, TX

Royston, GA

La Copa Ranch

Wyman Creek Brangus

Rockdale, TX

Miller Brangus Waynesboro, TN

Thank you Diamond K Ranch for providing the IJBBA Donation Heifer this year!

Telpara Hills

Columbus, TX

Indian Hills Ranch

KK Ms Diamond 33X

Eureka, KS

Queensland, Australia

Giddings, TX

Proud to support the Juniors!

Marianna, FL

Palermo, CA

View Auction Live at: www.dvauction.com

Watch videos at: www.idealvideoproductions.com/globalcollection Sale Headquarters: Holiday Inn South Loop Reliant Park 713/576-5075 Ask for the Global Collection room block until February 3, 2011.

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For more information contact: Kyle Devoll 979/820-8358 kjdevoll@gmail.com

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PERSONTOPERSON by DON COX, IBBA President Moving Ahead in 2011

L

et me first say I hope everyone had a great New Year and are ready to take Brangus to the next level. You as members and breeders of this association are responsible for helping our Breed have a tremendous year. Your Board of Directors just had a conference meeting on January 18th and Dr. Massey and his staff prepared the financials for the Board to review. As we went through the financials, I am sure all members will be proud that in 2010, the IBBA had profits in all three entities, GPS (Genetic Performance Solutions), BPI (Brangus Publications Inc.), and the IBBA, (The Association). Your staff at the IBBA is dedicated to you and making our association the best in the cattle industry. Let me brag on them a moment. I have been associated with, and have had many years of reviewing my clients companies and I have never seen a company go through an independent audit without having make corrections and or changes. The IBBA just completed its independent audit and came through without the auditors having to make any changes or corrections. We all owe Dr. Massey and especially Frances a special thank you for a job well done.

On another subject, the cattle business, we are all prob-

ably wondering when are the high prices on feeder and fed cattle going to come down. Well, probably not anytime soon. We are currently experiencing feeder and fed cattle at or near all time highs. The current futures on both suggest higher prices to come. With the total herd consolidation in the U.S. over the last several years and the strong export demand and demand for beef domestically, we should continue to see higher beef prices. Supply and demand, no matter what industry, has always been the best judge on pricing, and with fewer cattle and more demand for beef around the world, enjoy the higher beef prices.

Our three main goals for 2010 remain the same and here is an update on them.

1. Brangus Branded Beef, why this is so important and what have we accomplished. We all know how good the Brangus cow and bull are, but our goal is to inform more cattleman and consumers, the importance of Brangus Beef. By establishing a Branded Program, people will become more aware Continued on page 46

Application Eligibility

Help Us Build the Program

• Graduating High School Seniors and Current Undergraduate College Level or Vocational/Trade School students • Must have direct involvement in the Brangus breed.

• Open for national applications

ABOUT THE AUTHOR Don Cox has a true and dedicated interest in the breed and association. He spent two years as a transition board member, and in 2008 was elected for Area 7. He has served on the Breed Improvement, Membership and Education, Show Advisory, and Finance committees. He is on the board of the TBBA and an NCBA member. Domestically he has been involved with the breed for 27 years and first marketed internationally in 1988.

Established in memory of legacy to their lives and contributions.

The IRBBA invites you to support the fund.

A Browning X Bolt Rifle will be raffled at the IRBBA Annual Meeting.

Tickets are $10 each or 3 for $20.

• Entry Deadline is April 15, 2011 • Scholarship to be awarded at the IRBBA Annual Meeting, May 14, 2011 at Texas A&M University • For applications contact: Tracee Buffaloe Price 2405 Terrace Victoria, Texas 77901

Tracee Buffaloe Price,

281-748-2399

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Additional Scholarship Information and Tickets are available from the Allen Goode,

Brangus Journal

, 281-748-2399 , 214-679-6426 Stacey Costello Kay Gibson Rhumina Stofa

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the bottom line

by GRANT KEENEN

H

appy New Year Everybody! 2011 is officially here and the cattle business looks really good. We are seeing record prices for fat and feeder cattle as beef demand stays strong and supply continues to shrink. I expect this trend to continue which should translate into profits for the commercial producer as well as the seedstock supplier.

•

Do they retain ownership beyond weaning through the back-grounding or feeding stage?

• What are their marketing goals?

• Do they retain female replacements?

• Where does the customer’s herd exist on the genetic In the last issue of the Brangus Journal I horizon and where mentioned several things I hoped that we as a breed and you as the seedstock prodoes he want to exIf you help your ist? ducer would work on. One of the most customer reach his • What are important was that I encouraged you to ABOUT THE AUTHOR their nutritional build relationships with your customers. goals and objectives, he and management Grant Keenen is the DirecHow is this coming? Have you been in tor of Commercial Martking will in turn take care of resources? contact with them? Spring production Programs for the IBBA. For • How can the any questions or inquiries sales will be here soon and I know that if you by purchasing his IBBA’s commercial regarding IBBA Commercial you are making a conscious effort to do marketing pro- Programs, such as OptimaxX this you will be rewarded. seedstock needs from grams benefit your and Brangus Gold, Grant your operation. can be reached by phone at customer?

Here are a few things you might think • And, most 210.696.8231 or by email at about as you are visiting with your comimportantly, are grant@int-brangus.org. mercial cow-calf customers… they comfortable • What are their long-term goals? enough with you? Have they seen you and heard from you • How do they currently market their calves? enough that they will continue using you as their seedstock provider and contact you if they have problems?

I honestly believe that every seedstock producer should be able to answer the above questions about each of their customers.

If you can do so, then you have successfully built a friendship/partnership that will increase the profitability for each of your operations. The old saying “you scratch my back, I’ll scratch yours” is one way of thinking about this. If you help your customer reach his goals and objectives, he will in turn take care of you by purchasing his seedstock needs from your operation.

If you have not made contact with your customers, I encourage you to do so at your earliest convenience. Customer service is the key to success of any business and your ranching operation is no different. Build lasting relationships that will benefit each of you. I am here to help in any way I can. If your customers are interested in the IBBA’s commercial marketing programs and would like to visit with me, I am at both their and your disposal.

Best of luck in 2011 and here’s to a profitable year in the cattle business! bj

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Free

The Top Three Promotional Tools Every Rancher Should Be Using

By Rachel Cutrer Part of the Modern Livestock Merchandising Series

R

egardless of the size or top of your livestock operation, there are certain basic tools that every livestock producer should be using in order to help create their own unique brand identity: a name, a color, and a tagline or slogan.

Fortunately, these “must use” marketing tools are completely free.

These tools are the framework for establishing a marketing and promotion plan. Ultimately, they are used to help potential clients learn about your product, begin to recognize your business, and be able to distinguish it from others.

Name: Creating a name for your operation is the first and perhaps most important step in beginning any business promotional plan. Your business name is the primary unique way that consumers will identify you in the marketplace, and distinguish you from others.

For those of us involved in the agricultural industry, choosing a name can be the easiest or most difficult decision we will make in our marketing quest. For those preferring a more traditional business name, the task is easy. Many choose to incorporate their own name combined with the words farm, ranch, cattle, or a specific breed. Examples of these traditional names are Smith Ranch, Jones Brangus, Williams Cattle Company, and similar choices. Using a ranch brand in your name is also common, such as Rocking B Ranch, or Bar L Quarter Horses. Simplicity and clarity is a benefit of choosing a more traditional name, however, some name choices may be limited, especially for those with more common last names, such as Smith.

If you prefer a more non-traditional title, consider thinking outside of the box and creating a unique name that tells a story while creating your brand identify. For example, Tennessee River Music is a registered Hereford operation in Alabama, owned by the Randy Owen family, of the famed country music band Alabama.

The ranch name can be found in the lyrics of one of their popular songs, “Tennessee river and a mountain man, we get together anytime we can…”.

When you have chosen a few potential business names, it’s a good idea to search the Internet to determine if your name is already in use by someone else, and if it may be available in the form of a .com domain name.

While creating a business name is at no cost to the producer, it is a wise decision to trademark or copyright the business name, which may result in additional fees.

Color. Another marketing tool that is completely free. Every business should have a set of signature colors. If one were to walk through a drug store and spot a bright pink liquid in a bottle, chances are they would instantly think of the Pepto Bismol product. Similarly, if two soda cans were placed side by side, with one being red and white, and the other green and white, you could most likely identify which one was the Coca-Cola brand and which was the Sprite.

The same principles apply to agricultural marketers. If a farmer sees two tractors, one green and the other red, chances are they will quickly recognize their favorite tractor manufacturer. Every business should choose a specific color and use it everywhere: on equipment, business apparel, caps, tack signs, and in all of their advertising. When choosing your operation’s signature color, choose one that is substantially different from any close business competitors you may have. This will help consumers begin to distinguish the difference between your business and others.

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Color psychology can also play a role in choosing your operation’s signature colors.

For example, the color red often conveys excitement, where blue TAGLINE signifies a calm or SLOGAN and stable feeling.

COLOR Green is associated with money or NAME the environment, and black is associated with luxury.

For those involved in competitive show operations, purple can give a feeling of royalty and championships.

Tagline or Slogan. A tagline or slogan is a set of words that describes your business and identifies the service you offer. Typically, slogans are used for temporary advertising campaigns, and taglines tend to be the permanent set of words describing the business. When presented with the words “eat fresh”, many will immediately think of this trademarked tagline of the Subway restaurants. Most everyone can identify the product that “melts in your mouth, not in your hands.” Usually, slogans and taglines range from one to seven words. When choosing a tagline, longevity is the goal. Choose a set of words that are timeless and can be used in your business for years to come.

When trying to create a tagline, jot down a few key phrases that describe your business, your product, your values, and ways that your business is different from others. These phrases may help ignite an idea to become your slogan.

For traditional operations, a tagline can be as simple as describing the service or product you offer. Examples of this would be Smith Ranch: Registered Brangus Cattle, or Johnson Farms: Family Owned and Operated Since 1850. These phrases tell the consumer about your operation and your business values.

Non-traditional taglines can also be used to convey the overall goals or values of your operation. For example, V8 Ranch, a successful Brahman cattle operation, uses the slogan of “Producing Champions Year After Year.” This five-word phrase instantly creates an image that the ranch has enjoyed a history of show ring success.

Like a name, the cost of creating a slogan and tagline is free, however it is recommended that businesses using a non-traditional slogan make the investment to trademark their creation.

Getting Started With Your Marketing Tools Whether you’re an operation that has been in business for 50 years, or just starting from scratch, it’s a basic marketing necessity to create and utilize a name, a color, and a tagline in your business. Once created, these three tools will offer the foundation for a successful marketing campaign that can be used for years.

--------------------------------------------------------------------------------------Rachel Cutrer, M.S., is president of Ranch House Designs, Inc., a leading national graphic design and communications firm. Copyright 2010.

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Brangus Journal

2011 A.I. and Palpation Clinic Dates: April 5-8 • May 10-13 Bovine Elite has a stable 20 year history of indentifying and providing breed leading genetics,exemplary service and the highest quality AI and ET products.

BLACK BRANGUS Backside of Brinks 14k5 ET R778499 Blackhawk of Brinks 607M12 R824972 Brinks Brightside 589l1 R804488 Brinks Brightside 607l1 R700597 Brinks CEO 468N17-ET R9670040 BT Mercedes 196x2 428229 BT’s Summit 201N5 R9682108 Burtins Transformer 803G3 R711683 CB Hombre 541T3 CCR Update 314C R557102 Chief of Indain Hills 23P68 R9693019 Cody of Brinks 795P12 R9686106 DC Target 27H12 R721774 DDD Black Gold 804S25 R10063991 DDD UC Gentleman 804S21 R10048617 Doguet's Hercules R10048645 Grant of Brinks 607n17 R9662984 Henderson of Brinks 30S7 R10046013 IFCC Waylon 1233R2 R10044188 Jack of Brinks 209P10 R9685874 JC Power Stroke 582F R664607 JG Mr. 747 Black Jet R10095245 Lambert of Brinks R10004287 Lead Gun of Brinks 222k14 R778561 LTD Of Brinks 415T14 R10082892 Luke of Brinks 784P14 R9694111 MC Abrams 468T22 R10085458 MC Hank 129T98 R10096340 MC John Wayne 16P3 R9684484 MC Net Gain 000T58 R10080394 MC New Direction 624R R10037892 MC Newsman 2K4 R777965 MC Newsman 81H13 R712154 MC Onstar 924W4 R10154395 MC Real Deal 541R3 R10038652 MC Revelation 129T R10080394 MC Rock Star 924U6 R10123855 MC Something Special 129W14 MC Stryker 2S R10043758 MC Tank 165N3 R9679417 MC Too Cool 1420W30 MC True Grit 889T20 R10080564 Morgan of Brinks 795P60 R9694176

Mr. ACCO C10053187 (3/4 Angus) Mr. CR Fred 99/n26 R9665002 Mr. Townsend Lucky 13/7 R695474 Patton of Brinks 30T22 R10082758 Polk Creek Patton 937S2 R10031521 Prestige 44L3 R787374 Sankey’s Revolution 860K R768893 Suhn’s Affirmed 416N4 R9678800 Suhn’s Alydar 416N3 R9678799 Suhn's BT 416S5 R10052962 Suhn's Distinction 331T48 R10114681 Suhn’s Next Step 331R7 R10015200 Suhn’s Northern Dancer 416R4 R10015207 Sundance of Brinks 392G9 R679961 SVF Bright Future 23M6 R805525 TJM Insurrection 544T R10091094 Tyson of Brinks R460092 Unitas of Brinks 361R6 R10004418 Warfield of Brinks 409R7 R10034749 WAT Lead Gun 33P6 R9692850 WB Target 804D32 R613376 WBR Macho of Brinks 675Z9 R486837

RED BRANGUS CX Excaliber 19/M RR602809 CX Home Run RR603694* CX Legend 46/P2 RR603482* CX Paymaster 54/J RR603694* CX Tanque23/T RR10105443 Lazy 3 Statesman RR10049684 Marvel's Red Gator C10061226 Mr. CR Red Chief 485/M1 RR602752* Mr. NOB Forte RR602644 Sensation RR525354 SR Celebration 75R RR603640 Sureway's Legacy Mr. 060S RR10050321 Sureway’s Rocky Street 227N RR603167 Sureway's Talent RR603460 Thorpe of Brinks 406R RR10037417 TJR Mr. Rojo Grande 540N RR603068* Trio's Triump 175T RR10049684 Windac Mr. Predominate 706/0 RR525406

MC Revelation 129T BW WW

YW

MM

M&G

3.1

109

18

47

58

SC

REA

Doguet’s Hercules 88S3

%IMF

1.70 0.99

FT

0.04 0.014

BW WW

YW

MM

M&G

2.5

52

0

20

40

SC

REA

%IMF

FT

0.70 0.64 -0.05 -0.009

Sex Sorted

Patton Of Brinks 30T22

Suhn’s Distinction 331T48

BW WW

YW

MM

M&G

SC

REA

%IMF

1.4

65

8

22

1.5

0.74

0.12 0.011

29

FT

BW WW

YW

MM

M&G

-0.5 21

42

19

30

BW WW

YW

MM

M&G

0.1

8

2

5

TJR Rojo Grande 540N BW WW

YW

MM

M&G

-0.9

11

4

9

9

SC

REA %IMF

N/A N/A

N/A

SC

REA

%IMF

FT

0.30 0.30 -0.01 -0.007

CX Home Run 135P FT N/A

7

SC

REA

%IMF

N/A N/A N/A

FT N/A

Sex Sorted

CB Hombre 541T3 BW WW

YW

MM

M&G

2.7

66

8

30

44

SC

MC Something Special 129W14

REA %IMF

FT

1.50 0.44 0.02 0.011

BW WW

YW

MM

M&G

4.3

72

8

30

44

SC

REA

1.10 0.80

%IMF

FT

0.26 0.017

*denotes semen sales foreign only

MC Rock Star 924U6 BW WW

YW

MM

M&G

2.5

40

9

21

24

SC

REA

0.60 0.53

%IMF

LTD Of Brinks 415T28 FT

0.09 0.012

BW WW

YW

MM

M&G

-0.7 18

44

6

15

SC

REA

1.30 0.45

%IMF

FT

0.03 0.004

Brangus Journal november/december 2010 | 21

genetic strategies

Heifer Pregnancy - Influences on Profitability

B

eef cow numbers in the U.S. are at their lowest in over 40 years and all indications are that the national cow herd will continue to contract with cattle prices increasing accordingly. Given the current market, many cow-calf producers are taking advantage of record high calf prices and retaining few replacement heifers with this approach likely to continue until prices reach a level that stimulates growth of the cow herd. With commercial producers taking advantage of high prices, and wanting to retain as few replacement heifers as possible, the pregnancy rate of those heifers that are kept is more important than ever.

In total, heifers that are genetically superior when it comes to first service conception result in the need to retain fewer in order to maintain herd numbers, increased numbers of excess heifers available for sale, reduced heifer development feed costs, and ultimately increase profitability.

But by how much?

At Colorado State ABOUT THE AUTHOR University we sim- Dr. Enns’ research focuses on methods to genetically ulated a cow-calf evaluate and select producer retaining animals that fit their female replace- production environment ments and selling both biologically and calves at wean- economically. These efforts ing.

Depending include development of upon the current new methods for evaluating yearling pregnancy rates, the value and improving cow and heifer fertility, cow of improving heifer pregnancy varied maintenance requirements, from $12 to $212 per percentage point time to finish in the feedlot; increase in heifer pregnancy EPD of and development of sires—improving profitability in all sce- methods to better use narios. This fact is reinforced with evi- economic information in dence from scientists involved with de- selection decisions for veloping economic selection indexes. increased profitability of These indexes typically show that herd beef production. fertility (both heifer pregnancy and stayability) is from 3 to 10 times more important than growth or carcass performance further reinforcing the value of heifer pregnancy.

Expected progeny differences for heifer pregnancy are becoming more widely adopted by breeding organizations. Our research shows that the heritability of heifer pregnancy ranges from about .14 to .24—putting it in a similar range as milk production in beef cows. As a reminder “heritability” represents the proportion of differences we observe in a trait that are due to underlying genetic control. If we use milk to illustrate the possibility for genetic improvement at this level of heritability, in Brangus over the last 25 years the milk EPD has increased nearly 71%! While heifer pregnancy may not be as heritable as milk production in Brangus there is likely considerable room for genetic improvement of heifer pregnancy.

Given the economic importance of heifer pregnancy and fertility as a whole, breeders should consider this in their selection program. As a breed, given the progressive approach of the THR program, there may be opportunities to investigate the development of a heifer pregnancy EPD to aid breeders in selecting the most fertile females and in improving profitability. BJ

Heifer pregnancy is one of the two traits typically categorized as representing cow herd “fertility” . . .

Heifer pregnancy is one of the two traits typically categorized as representing cow herd “fertility” with the other being cow longevity or stayability (with the cow producing a calf every year). Both are traits that can be improved with selection. In the short and long term, there are economic benefits to getting more heifers pregnant at a year of age.

Short-term getting the highest heifer conception rate possible results in excess heifers to sell as well as the ability to capitalize on current market highs. Long-term higher heifer pregnancy allows breeders to be more selective in the heifers they retain.

Producers with breeding programs that have emphasized genetic improvement of heifer pregnancy need to keep fewer heifers to meet their replacement needs. With increased heifer pregnancy rates there is also a reduction in feed costs associated with developing replacement heifers before breeding season.

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Associations

Bringing People Together & Working for Them In the coming months, the Brangus Journal will highlight various State and Regional Associations. In this Issue, the Texas Brangus Breeders Association is featured. To have your Association highlighted, contact Ben Spitzer at the IBBA office.

T

he Texas Brangus Breeders Association’s purpose as defined in the bylaws, “to serve and promote the interest of its members in the breeding, raising and marketing of Brangus Cattle”. With this purpose clearly in mind, the Board of Directors has taken several steps during 2010 and 2011 to move the Association forward. We have labeled this effort - Blazing a New Trail!

We have tried to focus a great deal of effort on reaching breeders of Brangus cattle in different areas of the State as well as giving our members new areas in which to market their cattle. This effort has been and will continue to be an effort to reach both registered and commercial Brangus breeders. We are committed to increasing the number of commercial Brangus breeders who are members of the TBBA. This will force us to look at new and different programs to satisfy the needs of the commercial breeder.

In an effort to meet these goals, we have developed two new sales this year. In December, we held a bull Sale at San Saba in conjunction with Jordan Cattle Company. On January 8, 2011 we held a bull and commercial female sale in Beeville. These are both new and exciting opportunities for our members to reach customers in different areas of the State and it gives us the opportunity to spread the word about Brangus cattle.

Another change is the location and time of our Annual Meeting and Select Female Sale. We have moved this event to Tenroc Ranch in beautiful Salado on February 18 & 19.

In response to our membership survey, we have changed the location, added educational seminars, entertainment, a great meal and improved the quality of the cattle being offered for sale. We encourage everyone to come and see

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Brangus Journal

the difference! You don’t have to be a m e m b e r, just come and we will convince you to become a part of the TBBA. In looking at the data on the TBBA and IBBA membership, it became obvious that we need to develop programs for breeders with under 50 head of cattle. One of the first steps is a bull test being conducted at the Texas A&M McGregor Research Center. This provides the small breeder the opportunity to develop data on their own cattle, which previously has not been available. We are very encouraged about the response to this program and will keep you updated.

As we continue to Blaze a New Trail, we will have successes and failures but please know we are trying to help you, the Brangus Breeder. It is also very important that you realize this requires a commitment on the part of each breeder to get involved. If we sit back and do nothing, then we have no room to criticize the Association for not working to help us develop our own operations. The success of the TBBA is dependent upon your commitment to being involved by participating in sales, research and development of new programs to promote Brangus cattle.

We have to encourage our friends and colleagues to try the best cattle in the industry.

We ask you to help us promote the Brangus Breed and Blaze a New Trail!

Brangus Journal january/february 2011 | 27

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IJBBAONTHEHORIZON

Journey to the Prize “Happiness is not found at the end of the road, it is experienced along the way. So take not for granted each moment of your life, and you will find a reason to be happy each day.” -Unknown.

I personally cannot think of one person who genuinely ENJOYS getting up every morning and heading out in the snow and ice to feed cattle, or braving the negative-degree weather and cold winds to give shots and wean calves. Now, of course we all care about our cattle and want them to be well taken care of, and the end result, whether it be taking them to the Houston Show or simply selling your bulls, is always a nice reward at the end of the journey. But have you ever stopped to think, that maybe, it’s the journey to get to the prize that is the most rewarding?

Individually putting work, time, sweat (and with Brangus – sometimes blood!!) into the finished product, gives a feeling of accomplishment and pride like no other. On one of my favorite TV shows ‘Grey’s Anatomy’, main character Meredith Grey says: “Standing over that table saving a life is such a high. I don’t know why anyone does drugs!” Walking into the ring and setting the heifer just perfectly gives a heart-racing, hand-shaking, eyes-on-the-judge kinda high.

Next month is the one and only Houston Livestock Show and Rodeo. I know many of you are working hard with your show animals so they will look their best at Houston. The National Junior Brangus Board is in full speed as well. If anyone is anxious to get a head start and purchase a Herd Raffle Ticket or advertisement in the National Show Program, or if you just need some information, feel free to call any of the junior directors or advisors!

On behalf of the National Junior Board, we can’t wait to see y’all in Houston! And good luck to everyone!!!

Bringing

t time s r i f r u o r o f the best

out

Emily Jackson

2010 - 2011 IJBBA Board of Director

BOARD OF DIRECTORS: Alex Brull, Kansas Katy Knox, Texas Jessica Brumley, Louisiana Emily Jackson, Texas Emily Smith, Texas Allison Deshotel, Louisiana Thad Gorczyca, Oklahoma IBBA Youth Department info@int-brangus.org

ADVISORS Tyler Dean tylerwdean@gmail.com Mary Douglass twoheartsbrangus@yahoo.com Damon Acord dacord@normangeeisd.org Rhumina Stofa rstofa@hotmail.com Steve Densmore s.densmore@bre.com Janet Greuel janet.greuel@gmail.com Chip Gibson gibson_chip@yahoo.com

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Ms Iron Farm Jethro 248W We are offering the pick on two full sisters to one of the popular lots last year at the Global Collection, Ms Iron Farm Jethro 248W. These females exemplify the power and broodiness that has come to be expected from this mating.

Swift & Goodnight will be on display at the Global Roundup!

Roy & Debbie Schoenig, Owners PO Box 88 l Honey Grove, TX 75446 903/249-4352 (Roy) l 214/679-5474 (Debbie) Joe Parson, Ranch Manager 903/495-3618

Cattle Solutions

OFFICERS President: Justin Shrader, Texas Ex-Officio: Chelsie Meyer, Oklahoma

Global Opportunity

Here’s your chance to own some of the most exciting genetics the breed has to offer.

MC Ms 338 Right Time 889R6 DOB 1/20/2005 R10020356 Gen: 1st Polled Sire: Hyline Right Time 338 (Angus) Dam: MC Ms Madison 889J6 (3/4 blood) bw -1.1 15%

ww yw Milk M&g sc rea iMf fat 25 39 14 27 0.4 0.47 -.01 .004 25% 20% 15% 20% bw adj ww adj yw adj rea adj iMf 68 645 880 11.67 3.280 104% 108%

MC Ms 338 Right Time 889R6 is a 5/8’s sister to MC Ms Extravagant 889P4, the famous donor cow owned by Blackwater Cattle Company and Mound Creek Ranch, and dam of MC Nuff Said 889T50 and BWCC Ms Real Deal 889W8. Hyline Right Time 338, a popular Angus bull is the sire of 889R6; he is known for siring powerful growth, high quality replacement females while keeping birth weights low. 889R6 fits this to a tee, Top 15% BW & TM, Top 20% REA & Milk, and Top 25% WW. She is a deep bodied, wide based, powerful made brood cow who exhibits a great deal femininity in a package with exceptional mass. The quality of progeny she can produce can be displayed by the heifer calf currently at side.

Selling: One embryo collection to the herd sire of buyer’s choice or two half flushes to the sires(s) selected by Hengst Brothers Brangus and the purchaser of this lot. The buyer will be responsible for embryo collection costs for one complete flush or half of embryo collection costs for each of two flushes. The buyer will be guaranteed a minimum of six embryos.

Hengst Brothers Brangus Giddings, TX Dennis & Helen Hengst 979/366-2431 Karl Hengst 210/667-5869 Greg & Heather Hengst

Brangus Journal january/february 2011 | 31

How To:Report

heifer exposure With the adoption of Total Herd Reporting (THR), the Brangus breed turned many heads in the industry. To this point, we as a breed have not capitalized on all the tools that THR can offer. There are many more economically relevant EPDs that we should adopt to assist Bull Buyers in their selection process.

To implement Stayability EPD, Maintenance Energy (Efficiency) EPD, Calving Ease Direct EPD, Calving Ease Maternal EPD and Heifer Pregnancy EPD we need a minimum amount of data to calculate the EPDs. Once that is accomplished, we will see an increase in uptake of the tool and use of Brangus genetics by the industry.

Much of the data needed are already collected by Brangus Breeders, they just fail to report it to IBBA. For example, Heifer Pregnancy EPDs are calculated using Heifer Exposure data. You already keep track of breeding dates and exposure dates on all of your herd. Those are the data needed to calculated. (To see the value of having a Heifer Pregnancy EPD, read Dr. Mark Enns’ article on page 22.)

The process of reporting those data is fairly simple as shown below. Help us help you in adding more tools for your customers. You already record the data needed. Just report them!

Q To report heifer exposure information or AI information, simply pull up the animal from your list of animals and click on the registration number to view the animal details. Once you have the animal screen displayed, scroll down the page to the areas titled “Artificial Inseminations on File” and “Pasture Exposures on File”, located just past the ownership history.

Q To add AI information, list the registration number of the bull and the date AI’d and click add. The bull registration number and date should immediately appear on the screen.

Q To report on pasture exposures, type the registration number of the bull and the date the bull was put in with the animal and when he was pulled. It is possible to list a future end date if the bull has not yet been pulled.

Q The exposure information will immediately appear.

Q The back of the registration certificates also allow for this information to be recorded when transferring a female. Entering this information will aid your buyer when recording a calf from this mating.

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IBAreflections&revelations

“Well, how’d we do?”

by PAM DOIRON

My godmother, Mary Lou, grew up on the Northern California ranch homesteaded by INTERNATIONAL BRANGUS AUXILIARY her family in the early 1800s. Her no-nonsense mother was my 4-H leader who taught OFFICERS me how to sew and cook -- and be on time for 4-H meetings. If you were late, you had to President: Pamela Doiron cook on the wood stove instead of the electric stove! We had heavy cream on the top of P.O. Box 1029, Santa Ynez, California 93460 (805.688.8310) the fresh milk; we ate beef tongue sandwiches after the meetings. I still use the sewing First Vice-President: Karen Lucherk 2278 CR 213, McCoy, Texas 78113 (830.484.0209) basket I won as a state Dress Revue winner under Grandma Ruff’s tutelage.

Second Vice-President : Marlene Schwerin Now Mary Lou’s grandkids drive out to the ranch, past the palm trees where “Little 11897 Schwerin Lane, Gentry, Arkansas (409.790.2355) Red” the horse is buried, down the gravel road, through the gate, and out to the house Secretary: Tracee Buffaloe Mary Lou and my godfather built when we were kids playing hide-and-go-seek in the 2405 Terrace, Victoria, Texas 77901 (281.748.2399) dark behind the sheds, in the dry ditches and under the farm equipment. Mary Lou Treasurer: Sharon McCreary plunks her oxygen tank into the jitney along with hay for the cows, feed for the goats, a HC 34, Box 125, Evergreen, Alabama (251.578.4750) Historian: Jodi Jackson wrench or two to change the water and a faithful dog, too old to trot alongside riding 3099 Horseshoe Bend Road, Waco, Texas 76708 shotgun. She usually has one of those grandkids in tow as well to help with chores.

(254.836.4320) Mary Lou became my son Brendan’s mentor, and the year he had the CalExpo Brangus Champion, she bought him his own “Brendan’s Brangus” carved wooden sign as a special DIRECTORS gift complete with his own brand. We always talk after a show and she asks, “Well, how’d Mary Beth Farris, Texas Kay Gibson, Texas we do?” She has a soft spot for the boy who would go out to her ranch and talk cows.

Karen Lucherk, Texas Mary Lou was the first person I called after the Arizona National Livestock Show held Joy Reznicek, Alabama between Christmas and New Year’s in Phoenix, AZ. A few months earlier, unbeknownst Barbara Watson, Louisiana to both of us, Mary Lou and I found ourselves bidding on the same yearling bull at a Cali- Susan Vaughan, Georgia fornia sale. She bought the bull then sold me a half-interest. We thought he was awfully nice, so I named him “Robert” after my godfather, got him halter-broken and took him to the Arizona National show.

“Well, how’d we do?” she asked. I told her “Well, my half got first in his class, but your half got Reserve Champion in his division,” I replied. After a second she laughed at our shared joke. Years ago, her grandson introduced me to his buddy, Cruz Valdez, now my ranch manager, herdsman, geneticist, sales director, et. al., (who halter broke and showed the bull). We do indeed share so much!

The cattle world that my godparents knew is so different from the one we and our children know. And while the older generation has so much knowledge and experience, today’s information moves so fast that at times it is like we are in two different worlds. We routinely DNA and ultrasound test our bulls and registered females, technologies unavailable to earlier generations.

We harvest embryos and reserve semen to protect genetic heritage and investment.

This was beyond their wildest dreams. But what does the future hold for our next generation of ranchers? An advanced education is now mandatory for successful cattle ranching. To be successful today’s ranchers need to know agribusiness, biology and genetics, ecology and conservation, politics and economics. You don’t learn that only from driving tractor which has its own charm, or cowboying which is an experience all its own.

Think about giving to the future and the youngsters who will manage our future when we are in our 80s. Even a modest donation to the International Brangus Association Scholarship Fund will help send a cattle kid to college, and ensure that we will have our ranches in good hands -- so we can all load the jitney, call up the old dog, then phone to ask, “Well, how’d we do?”

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Offering get & service of Jesse progeny at the Quail Creek 2011 ‘Cut Above’ Sale March 11th n Cullman, AL

Jesse

of Brinks 392P105

Economic Traits Where They Matter EPDs BW -2.2 10% Milk 7 IMF .23 4%

The King of Calving Ease... with these bonus traits built in • Superior milking daughters • Incredible IMF • Gentle disposition

Owned by McCreary Farms & John and Debbie Maurer Group

MF Miss Jesse 337X DOB 2/6/2010 R10170052 Sire: Jesse of Brinks 392P105 Dam: MF Miss CEO 129 337S7 bw 1.2

ww yw Milk M&g 31 48 8 24 15% 30% 20%

sc rea 0.3 0.32

iMf fat .16 .005 10%

40

Semen $ Cattle Solutions

Semen Marketed By:

Richard Hood - cell 979/224-6150 office 979/828-2722 www.AMSCattle.com

Brangus Journal january/february 2011 | 35

Salereports The Cowman’s Kind Sale at Blackwater Cattle Co. Date: November 13, 2010 Location: Lake Park, GA Auctioneer: Andrew Conley Sale Manager: Cattle Brokers Inc, Tracy Holbert 118 Registered Brangus Bulls Grossed $580,796 to Average $4,922 15 Registered Brangus Females Grossed $150,000 to Average $10,000 150 Commercial Females Grossed $141,750 to Average $945

Proven Herd Sire Lot 1: MC Real Deal 541R3 was purchased by Southern Cattle Co. (Marianna, FL) for $40,000; 3/4 interest & full possession High Selling Bulls Lot 101: MC Big Deal 889W6 was purchased by Enzor Brangus (Frisco City, AL) for $24,000; 2/3 interest & full possession Lot 129: MC Redemption 192W22 was purchased by Iron Farms (Kilgore, TX) for $18,000; 2/3 interest & full possession Lot 145: MC Double Take 889W38 was purchased by Red Bird Meadows (Montgomery, TX) for $17,000; 2/3 interest & full possession Embryo Flush MC Ms Extravagant 889P4 mated to herd sire of buyer’s choice was purchased by Iron Farms (Kilgore, TX) for $19,000

Quality beef starts with quality forage.

Cattlemen have numerous roles to play and soil fertility manager is just one of them.

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• AVAIL Phosphorus Fertilizer Enhancer helps protect phosphorus, keeping it available to plants throughout the growing season. ®

• NutriSphere-N Nitrogen Fertilizer Manager reduces nitrogen leaching and volatilization for a better return on your nitrogen fertilizer investment.

• AVAIL and NutriSphere-N are proven to boost forage yields, crude protein and TDN.* To learn how to get the most out of your fertilizer investment talk to your fertilizer supplier, visit sfp.com or call 888-446-GROW. *Data on file.

AVAIL and NutriSphere-N are registered trademarks of SFP. NutriSphere-N is not approved for use in California. ©2010 SFP. All rights reserved. 1012 41565

High Selling Registered Females Lot 5/5A: BWC Ms Lead Gun 129T8 and bull calf 129X11 were purchased as a pair by Vanna Farm (Royston, GA), for $25,000; 2/3 interest and full possession Lot 3: BWCC Ms Real Deal 889W8 was purchased by Red Bird Meadows (Montgomery, TX) for $17,000 Registered Breeders and Commercial CowCalf Producers Represented Ten States

Genetrust @ Chimney Rock Cattle co.

Date: November 5&6, 2010 Location: Concord, AR Auctioneer: Doak Lambert 130 Registered Brangus and Ultrablack Bulls Grossed $443,690 to Average $3,413 112 Registered Brangus Females Grossed $532,000 to Average $4,750 326 Commercial Females Grossed $390,548 to Average $1,198 Proven Herd Sire Lot 1: Suhn’s Next Step 331R7 was consigned by Chimney Rock & Suhn Cattle Co. and purchased by 101 Ranch, managed by Scott Broadus (Palo Pinto, TX) for $36,000; 2/3 interest & full possession High Selling Bulls Lot 150: DMR Goodnight 607W3 was consigned by Draggin’ M Ranch (El Dorado, AR) and purchased by Roy Schoenig (Honey Grove, TX) for $35,000; ½ interest & full possession Lot 151: CRC North Star 9U8W3 was consigned by Chimney Rock (Concord, AR) and purchased by Cavender Ranches (Troup, TX) for $25,000; ½ interest & full possession SALEREPORTS Continued on page 38

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writing

Buy into something home about worth Selling Pick of the Entire 2010 Heifer Crop SF Ms Newsman 535R3

Schmidt Farms genetics have written a great and reliable history in recent years. They have consistently topped sales and proven the quality runs deep. We will be offering maternal and full siblings to these outstanding progeny: • 40U2: The $12,500 Next Step daughter purchased

by Cavender Ranch • 909U4: The $6000 Angelo daughter sold as a yearling to Corlay Cattle Company • Three full sisters to SF Committment 468U15, the $13,500 Singletary sons that sold to Cain Cattle Company.

• Over 60 heifers will be from our 2010 ET calves with sires to include Abrams, Lambert, Patton, Affirmed, LTD, Next Step, Singletary, Austin and 535R15 “Tin Man”

We invite you to come by to view the offering before the SF Miss Next Step 15W2 sale. Please give us a call and we will be happy to meet with you and give you a tour!

SF Miss Singletary 166U5

SF Miss Austin 541W2

EPD’s BW 2.6 WW 35 5% YW 59 5% Milk 5 TM 22 30% SC 1.0 10% REA .24 IMF -.11 Fat -.004

Featuring 10 daughters by LTD, Next Step & Suhn’s BT 535R15 “Tin Man” x SF Miss Newsman 535R3, the $30,000 donor that sold at Chimney Rock in the Fall 2010.

SF Miss Blanda 535W8 R 535R3 Progeny

SF Miss Next Step 535U29 brought $9800 in the Spring of 2010 to Roy Schoenig and SF Miss Blanda 535W8 sold to Mike Burke in the Fall of 2010 for $7500.

SF Miss Next Step 15W4

SF Miss Next Step 40W3

SF Miss Abrams 541W9

SF Miss Angelo 909U4

Your Brangus Source in Northeast Texas Schmidt Farms Brangus

91 CR 2308 l Texarkana, TX 75503-6413 Randy Schmidt, Owner: (903)278-7777 E-mail: doctorrand@msn.com Richard Norris, Manager: (903)276-1804 Brangus Journal january/february 2011 | 37

Cattle Solutions

2

W tep 40

Next S SF Miss

SALEREPORTS Continued from page 36.

Lot 251: Suhn’s Chisholm 331W45 was consigned by Suhn Cattle Co (Eureka, KS) and purchased by Cavender Ranches (Troup, TX) for $18,000; ½ interest & full possession Lot 250: CRC Matamores 55W7 was consigned by Chimney Rock (Concord, AR) and purchased by Schmidt Farms (Simms, TX) for $10,000; 2/3 interest & full possession High Selling Registered Females Lot 59: SF Miss Newsman 535R3 was consigned by Schmidt Farms (Simms, TX) and purchased by the partnership of Platte Valley Brangus (Columbus, NE), TJM Ranch (Kerrville, TX) and Suhn Cattle Co. (Eureka, KS) for $30,000

Lot 10/10A: Miss CRC Cadence 55R18 & Ms CRC Specialist 55X5 were consigned by Chimney Rock (Concord, AR) and purchased by Draggin’ M Ranch (El Dorado, AR) for $28,000 Lot 6: Ms Csonka 9U8U3 was consigned by Chimney Rock (Concord, AR) and purchased by Gary Clem & Michael Bennett for $15,000 Lot 72: WR Ms Duke 594S7 was consigned by Wynne Ranch (Port Saint Lucie, FL) and purchased by Draggin’ M Ranch (El Dorado, AR) for $15,000 Lot 90: Ms CRC John Wayne 881R9 was consigned by Chimney Rock (Concord, AR) and purchased by Santa Rosa Ranch (Navasota, TX) for $15,000 High Selling Commercial Females Four year old Commercial Brangus Females with GeneTrust sired calves at side consigned by Chimney Rock (Concord, AR) were purchased by Corlay Cattle Co. (Huntsville, TX) for $1,500/pair Heavy Bred Commercial Brangus Females bred to GeneTrust bulls were purchased by Mike Vorel (Luther, OK) for $1,400/head

INDIAN NATION Annual Spring Brangus Sale

Saturday, March 12, 2011 12:00 Noon Southern Oklahoma Livestock Auction, Ada, OK Selling

50 Registered Brangus Bulls 50 Registered Brangus Females 200 Commercial Brangus Replacement Females

Still Taking Commercial Sale Consignments

Volume Bull Buyers Danny Wright (Hinton, OK), Wat Johnson (Montgomery, AL), Trent McKnight (Throckmorton, TX)

abba heart of alabama bull sale Date: November 20, 2010 Location: Uniontown, AL Auctioneer: Lakin Oakley Sale Manager: Doug Williams & Patrick Simmons 60 Registered Brangus Bulls $165,850 to Average $2,764

Grossed

High Selling Bulls Lot 46: L & W 535P23/956W2 consigned by L & W Cattle (Mocksville, NC) and purchased

by Mount Farms (Rutledge, AL) for $5,000 Lot 47: L & W 535P23/956W1 consigned by L & W Cattle (Mocksville, NC) and purchased

by Charles & Donna Downey (Meridian, MS) for $4,500 Volume Buyers Roy Etheridge (Thomaston, AL) Austin Clyde Boyd (Livingston, AL)

Sponsored by Oklahoma Brangus Association

Thirty-seven buyers from 4 states purchased cattle SALEREPORTS Continued on page 39

WWW.OKBRANGUS.ORG

For more information or to request a catalog please contact Wes Dotson, Sale Manager/Auctioneer - 580/541-3799 Tyler Dean, Sale Manager - 405/207-6921 Jack Gorczyca, OBA Sales VP - 405/760-9057

38 | january/february 2011

Brangus Journal

Show the world what you have to offer. Advertise in the Brangus Journal.

979.828.5300

SALEREPORTS Continued from page 38.

genetrust @ cavender’s neches river ranch Date: December 4, 2010 Location: Jacksonville, TX Auctioneer: Doak Lambert 130 Registered Brangus Bulls Grossed $442,986 to Average $3,408 229 Commercial Bred & Open Females Grossed $261,130 to Average $1,140 200 Commercial Pairs Grossed $272,200 to Average $1,361 Purchaser of High Selling Bull: Roy Shoenig, Schoenig Land & Cattle L>P> Honey Grove, TX, purchased Swift for $20,000

Volume Buyers: Pee Wee and Rinda Brookshire of Hinton, OK

High Selling Bulls Lot 2: GR Swift 209W3 consigned by Genesis Ranch (Columbus, TX) and purchased by Roy Schoenig (Honey Grove, TX) for $20,000 Lot 3: WW Cherokee 535W36 consigned by Double W Ranch (Houston, TX) and purchased by Salacoa Valley Farms (Fairmount, GA) for $8,000 Lot 26: CB Next Step 222W consigned by Cavender Ranches (Troup, TX) and purchased by Ray Johnson (Montgomery, AL) for $6,500 Lot 133: CB Affirmed 767W10 consigned by Cavender Ranches (Troup, TX) and purchased by Ray Johnson (Montgomery, AL) for $6,250 High Selling Commercial Females Ten Braford females with GeneTrust Brangus sired calves at side were purchased by Robin Liles (Tatum, TX) for $1,685/pair Ten Brangus females with GeneTrust Brangus sired calves at side were purchased by Danny Wright (Hinton, OK) for $1,600/pair Volume Buyers Stan Thompson (Talco, TX), Trent McKnight (Throckmorton, TX), Jason Jones (Brandon, MS), Wat Johnson (Montgomery, AL) Danny Wright (Hinton, OK) Jimmy Acker (Greensboro, AL), Robin Liles (Tatum, TX)

indian nations fall brangus sale Date: November 6, 2010 Location: McAlester, OK Auctioneer: Wes Dotson Sale Manager: Dotson & Dean 30 Registered Brangus Bulls Grossed $58,550 to Average $1,952 19 Registered Brangus Females Grossed $24,500 to Average $ 1,289 40 Commercial Females Grossed $40,110 to Average $1,002 High Selling Bulls Lot 16: JG Mr Bright Tender 55 consigned by Gorczyca & Son (Harrah, OK) and purchased by Christine Sharp (Konawa, OK) for $3,100 Lot 29: W&WB Blizzard 405/W5 consigned by Wilson & Wilson Brangus (Troup, TX) and purchased by Gordon Bird (Stigler, OK) for $3,000 High Selling Registered Females Lot 52: RWB Mrs 802U consigned by Walters Brangus (Noble, OK) and purchased by J-J Brangus Ranch (Stratford, OK) for $2,100 Lot 33: 5K Lady Grindstone 675W consigned by 5K Brangus (Purcell, OK) and purchased by Perry Ranch (Pauls Valley, OK) for $1,900 Volume Buyers Gordon Bird (Stigler, OK), Rafter B Livestock (Byars, OK), Barbara Wilson (Calvin, OK), DJM Farms (Byars, OK), Robert Dutton (Pottsborro, TX) Twenty-six buyers from 3 states purchased cattle

Gorczyca & friends northern stars brangus sale A great crowd of energetic young cattleman made their way from 4 states to be present at the first Annual Gorczyca and Friends Northern Stars Brangus Sale which was help October 16, 2010 in Harrah, Oklahoma. This sale was the first oppurtunity to purchase Mr. JG 747 Black Jet females. The sale was fast and furious with the 1st female in Lot #4 SALEREPORTS Continued on page 40 Brangus Journal january/february 2011 | 39

SALEREPORTS Continued from page 42. going for $4950 to Hailey Nelson of Coalgate, Oklahoma followed by Lot #1 for $4950 to Dillard Cattle Company of Katy, Texas and Lot #2 also demanding $4950 to Austin Harkrader of Tonganoxie, Kansas.

Other buyers included Rachel and Christine Sharp of Konawa, Oklahoma, Alexandra Accord of Madisonville, Texas, Annie Jo Gilbert of Tecumseh, Oklahoma, Jake Jones of Stillwater, Oklahoma, Ashley Bourne of Durant, Oklahoma, Andreya Mitchell of Strother’s, Oklahoma, Payton Acord of Bedias, Texas, and Robert Roulston of Konawa, Oklahoma.

The Gorczyca’s and guest consignors would like to thank everyone who attended the sale and wish these young juniors a successful future in the show ring.

news&noteworthy abba lifetime membership On November 20, 2010, the Alabama Brangus Breeders Association awarded a Lifetime Membership award to R. A. (Pete) Griffin of Lincoln, Alabama. The ABBA thanked Pete for years of loyal service to the Brangus Breed and to the Association. He is a longtime breeder and charter member of the Alabama Brangus Breeders Association, as well as a longtime member of the Southeast Brangus Breeders Association. He and his wife, Katherine, own and operate Mohawk Farms. Shown pictured is Daren Bosarge, Alabama Brangus Breeders Association President, presenting the award.

news&noteworthy Continued on page 41 40 | january/february 2011

Brangus Journal

2011 Arizona National Brangus Show Grand Champion Female & Champion Summer Heifer Sankeys Cheza Pepper 698W Exhibited by: Chris Sankey - Council Grove, KS

Res. Grand Champion Female & Champion Junior Heifer

Grand Champion Bull & Champion Intermediate Senior Bull Daltons Eli Exhibited by: Chris Sankey - Council Grove, KS

WC Miss Catherine 240W Exhibited by: Wyman Creek Catttle Co. - Palermo, CA Champion Junior Heifer Calf WC Miss Jolie 556X Exhibited by: Wyman Creek Catttle Co. - Palermo, CA Reserve Champion Junior Heifer Calf JGB Ms Rose 059 Exhibited by: Wayne Glasgow - Santa Ysabel, CA Champion Senior Heifer Calf WC Miss Indie 302W5 Exhibited by: Wyman Creek Catttle Co. - Palermo, CA Reserve Champion Senior Heifer Calf Cuyama Sundance 9331W Exhibited by: El Rancho Espanol de Cuyama - Santa Ynez, CA Reserve Champion Junior Heifer GB Ms Chloe 968 Exhibited by: Wayne Glasgow - Santa Ysabel, CA Champion Cow/Calf Pair Cuyama Van 7207T Exhibited by: El Rancho Espanol de Cuyama - Santa Ynez, CA

Res. Grand Champion Bull & Champion Junior Bull Calf

Produce-of-Dam GB Jessie 557 Exhibited by: Wayne Glasgow - Santa Ysabel, CA Junior Get-of-Sire WC Mr Merlin 79P2 Exhibited by: Wayne Glasgow - Santa Ysabel, CA

Senior Get-of-Sire Brinks Ditka 240S21 Exhibited by: Wyman Creek Cattle Co. - Palermo, CA Best Four Head Exhibited by: Wyman Creek Cattle Co. - Palermo, CA

GB The Wizard 057 Exhibited by: Wayne Glasgow - Santa Ysabel, CA Reserve Champion Bull Calf WC Rooster 240X Exhibited by: Wyman Creek Catttle Co. - Palermo, CA Champion Senior Bull Calf Cuyama Sr Focus 9327W Exhibited by: El Rancho Espanol de Cuyama - Santa Ynez, CA Champion Junior Bull GB Mr Echo 966 Exhibited by: Wayne Glasgow - Santa Ysabel, CA Champion Senior Bull BD Cuyama Bright Side 7201T Exhibited by: El Rancho Espanol de Cuyama - Santa Ynez, CA

news&noteworthy Continued from page 40.

brangus gold

Everyone knows that Brangus influenced females are highly desirable. They are some of the most productive and maternal females in the business. Couple those traits with their longevity and adaptability and a person has the ideal commercial female.

The Arkansas Cattlemen’s Association held their Bred Heifer Sale this past December where the bred heifers averaged $1179. The Brangus influenced bred heifers averaged $1450! Talk about added value for proven Brangus genetics as these types of females are some of the most sought after replacements in the cattle industry.

So, why not identify them? Put a Brangus Gold tag in their ear so the

rest of the industry knows exactly what they are. These females are one of the best products you as a Brangus breeder and your commercial customers have to offer. Be proud and represent your product as you are raising the kind of females the commercial cow-calf producers yearn for.

Be proud and identify them! After all, a person will not see a Dodge truck without the trademark Ram, a Ford without the Blue Oval, or a Chevrolet without the Bow-tie!

Tag ‘em and mark ‘em Brangus Gold!!!

Brangus Gold. . .

We are identifying the best commercial females in the business!

Visit us at:

www.GoBrangus.com news&noteworthy Continued on page 47 Brangus Journal january/february 2011 | 41

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Brangus Journal january/february 2011 | 43

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Brangus Journal january/february 2011 | 45

Continued from page 10. of what Brangus cattle can do, and the demand for our cattle will go up. Our meetings with Cargill have proceeded very well and we hope to have some information to you by March at the annual meeting in Houston. Our meeting and work with Heartbrand Beef has produced an agreement that the Board approved at our last meeting. Both these programs give our customers more options to sell their calves through, and will help create awareness and demand for Brangus cows and bulls.

2. DNA-Genome project is moving along with the signing of Pfizer to do our parent verification. More programs with Pfizer to follow with our association working out an agreement so our members can take advantage of Pfizer’s DNA marker identification area. Our goal is to sign an agreement for our members to take advantage of Pfizer’s products at a reduced price. The more data we can gather as breeders on our cattle, the better decisions we will be able to make in future breeding decisions.

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Brangus Journal

3. Our members services goal is to try and provide a Group Health Insurance Plan that would eliminate pre existing conditions and lower cost to members for health insurance. Many members have to buy their health insurance on an individual basis and at very high premiums. With a large group we should be able to reduce those costs substantially. Our intentions are to have this program to present in Houston at our Annual meeting One last thought, any group, organization, or association is only as strong as its members. I have always believed that we should spend most of our time concentrating on the positives and let the negatives fix themselves. If we as members of the IBBA do all we can to help promote and grow this great breed, it will help everyone sell more Brangus. Life is very short and we all need to make a difference.

Be proud of what you accomplish each day and be thankful for your family and friends around you. Go Brangus bj

news&noteworthy Continued from page 41.

optimaxx

Age and Source Verified (ASV) beef is in high demand creating premiums for cattle that fit the USDA’s ASV guidelines. We are seeing progress on almost a daily basis in gaining access again to markets closed to US Beef. Most countries immediately ceased imports border after the first case of BSE in the US just before Christmas in 2003.

While we have made great progress in export markets, we have yet to reach pre-2003 levels. It is expected that South Korea and China will resume full US imports in early 2011. The Pacific Rim (expecially China) is an emerging market for Beef. We should see China as a large market for years to come. Currently, most countries’ import guidelines mandate beef from the US must be age and source verified and come from cattle less than 30 months of age. As this market re-establishes itself we should expect to see ever-increasing demand for ASV cattle.

IBBA’s OptimaxX can help cow-calf producers reach those premiums.

OptimaxX is a USDA approved Age, Source and Genetic process verification program. Cattle approved for OptimaxX are eligible for feeder and packer premiums. 2010 yielded $25-$60/head premium for age verification alone. This year should see the same kind of money added, and perhaps more to those ASV cattle due to increased demand from the shortage of fed cattle supplies and increased foreign demand.

You and your commercial customers can benefit from OptimaxX and the IBBA is here to assist. For further information about OptimaxX and the commercial marketing programs or to enroll in OptimaxX, contact Grant Keenen at the IBBA office.

OptimaxX is. . .

The Optimum Age & Source Verification Program for Maximum Profit.

Tilt the scales in your favor for just the cost of a tag!

No enrollment fees!

No data management fees!

Visit us at:

www.GoBrangus.com

Brangus Journal january/february 2011 | 47

ADVERTISERSINDEX ADVERTISER

PAGE

ADVERTISER

PAGE

ADVERTISER

PAGE

5K Cowbelle

23

Elgin Breeding Service

46

Purina

5

American Marketing Services

7, 46

GeneTrust

33

Quail Creek Brangus

12

Barnes, Tommy

46

Global Collection

8

Red Bird Meadows

9

BKC Ranch

11

Global Roundup

IBC

River Bend Ranch

13

Blackwater Cattle Co

16

Hengst Brothers Brangus

31

RRR Ranch

13, 20

Bovine Elite

21

Ideal Productions

BC

Salacoa Valley Brangus

20

Cattle Connections

46

IJBBA

6

Schmidt Farms

37

Cattle Solutions

46

Indian Hills Ranch

40

Schoenig Cattle Co

30

CattleMax

46

Indian Nation Brangus Sale

38

Southern Cattle Co

IFC, 1

Cavender Ranches

17

IRBBA

10

Specialty Fertilizer Products

36

Chimney Rock Cattle Co

29

JLS International

14, 19

Star G Ranch

25

Chisum Trail

25

JM Cattle Co

39

Suhn Cattle Co

33

Corlay Cattle Co

BC

Lambert, Doak

46

TBBA

24

CUP Lab

46

Livestock Photos by Nancy

46

Triple JR Cattle Co

14

Diamond K Investments

15

McCreary Farms

35

Dotson, Wes

46

Mound Creek Ranch

28

Double W Ranch

27

Oakley, Lakin

46

Draggin’M Ranch

29

Ottmann/Valley View

34

CALENDAROFEVENTS FEBRUARY• 2011

19

TBBA West Sale - West, TX

6

San Antonio Open Brangus Show - San Antonio, TX

19

Mound Creek’s ‘Cowman’s Kind Bull Sale’ - Leona, TX

12

San Antonio Jr Brangus Show - San Antonio, TX

22

GeneTrust @ Suhn Cattle Co - Eureka, KS

12

Third Annual Best in the West Sale - Marana, AZ

26

Austin Jr Brangus Show - Austin, TX

18-19

TBBA Annual Covention & Spring Time Sale - Salado, TX

26

16th Annual West Texas Springtime Sale - Abilene, TX

20

San Angelo Jr Brangus Show - San Angelo, TX

APRIL • 2011

25

Salaco/Triple RRR/Fluharty Farms Bull Sale - Gause, TX

23

26

Spitzer Ranch Pro. Cattlemen’s Bull & Com. Female Sale - Fair Play,SC

MAY • 2011

GeneTrust @ Cavender Ranches Bull Sale - Jacksonville, TX

MARCH • 2011

7

Winning Tradition IX Sale JLS Int. - Devine. TX

4

Houston International Brangus Bull Show - Houston, TX

14

The Stars & Stipes Sale VII - Raymond, MS

4

Global Collection Sale - Houston, TX

14

Triple RRR Ranch Female Sale @ Camp Cooley - Franlin, TX

5

Houston International Brangus Female Show - Houston, TX

27-28

Southern’s Dams of Distinction Female Sale - Marianna, FL

5

Genetic Edge Sale - Houston, TX

JUNE • 2011

6

Global Roundup - Rosenberg, TX

11

12

Quail Creek Brangus - Cullman, AL

JULY • 2011

12

Southern Bull & Commercial Female Sale - Caldwell, TX

10-16

National Jr Brangus Show - West Monroe, LA

19

Houston Jr Brangus Show - Houston, TX

16

The Brangus Futurity - West Monroe, LA

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Brangus Journal

Salacoa Valley Top Quality Brangus Female Sale - Fairmount, GA

2011

GLOBAL BRANGUS

RoundUp

Plan to join the IBBA and the rest of the Brangus Global Community at the Houston Livestock Show and Rodeo. The International Brangus Breeders Association Bull Show is Friday afternoon, March 5, 2010 and the IBBA Female show is on Saturday, March 6, 2010. Then stay over for the‌.

GLOBAL BRANGUS ROUNDUP Presented by: International Brangus Breeders Association

Sunday, March 7th 10:00 am

Buses depart Holiday Inn Astrodome Hotel for the George Ranch Historical Park in nearby Richmond, TX

11:00 am

IBBA Welcome Presentation Advances in Breed Improvement Technologies Opportunities for the Global Brangus Community

11:30 am

Texas Style Lunch

2:30 pm

IBBA Breeder Roundup We bring the ranches to you! Leading IBBA breeders of Brangus and Red Brangus from across the US will display example females and herdsires from their breeding programs.

5:00 pm

Board Buses for Return to Holiday Inn Astrodome Hotel

For more information contact Grant Keenen 210.696.8231 www.GoBrangus.com

Ms Brinks Typesetter 392J11 R754170 Volume Who Dat Productivity in

R10004399

Exceptional sire by Tracker x 392J11. Sire of the 2010 Brangus Show Bull of the Year (Amos) & Int. Grand Champion Brangus Bull (Amos) and sire of the 2009 Show Heifer of the Year.

Selling at the Global Collection in Houston, TX ~ March 4, 2011 Sire: Typesetter of Brinks 535G7 Dam: Miss Brinks Custer 392F40

Corlay Cattle Company is offering the opportunity to own the great Ms Brinks Typesetter 392J11, who has earned her spot as the leading foundation donor at the ranch and still has more to prove. She will be safe in calf to the $49,000 MC OnStar 924W4 for the fall and ready to continue her track record of averaging 19 good embryos per flush. You can search the Globe and never find another donor that matches 392J11’s prolific embryo production, eye appeal, and powerful show lineage.

Come by Corlay’s booth at the Houston Show to see the current videos of our powerful line-up of cattle.

If a great picture is worth $1,000 imagine the value of a great video.

Doc

R10156097

Doc 392W51 (full brother to Conviction, a son of 392J11) is an exciting new herd sire that Corlay Ranch has raised and will be on display at the Global Round Up in March.

Anita Kay R10090164

We are excited to add Anita Kay as one of our newest foundation donors from JOJ Brangus. This granddaughter of 392J11 was sired by Who Dat and has been one of the most dominant females in the show ring in the past few years. We look forward to her helping us continue this winning tradition.

Coming soon:

Dr. Jody Crawford

Wade Fisher 254.319.5349

www.idealvideoproductions.com

901 Normal Park, Suite 200 l Huntsville, TX 77320 cell: 936/714-3499 l office: 936/295-3700 l ranch: 936/295-5300

Jonathan Weiss - manager

936/662-8058 l jweiss@corlayranch.com

Wes Mason - consultant

979/540-7878 l wm3339@yahoo.com

Cattle Solutions

New Website & Facebook Page www.corlaycattlecompany.com