BRJ Nov/Dec 2010

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November/December 2010

Merry Christmas & Happy New Year!

Thank You! Thank you so much to Robert Yates and Pete Peterson (Robert Yates Ranch) of North Carolina for purchasing the pick of these three breed changing brothers!

We know these MC Real Deal sons will exceed all expectations with their power and completeness. Congratulations!

We wish Joe Cavender (Cavender Ranches) of Jacksonville, TX much success with the heifer he picked from our entire 2010 heifer crop. She is a full sister in blood to these great herd sire prospects and holds the potential to make one of the best donors the breed has seen.

2011 Spring Sale Schedule: March 4th - Global Collection, Houston, TX March 12th - Southern Bull & Commercial Female Sale, Caldwell, TX March 25th-26th - Southern’s Dams of Distinction Sale, Marianna, FL

Cattle Solutions

Merry Christmas &Happy New

Year!!!

ABC’s the cattle business.

ABC’s ofANGUS ~ BRANGUS ~ CHAROLAIS

Southern Cattle Company

John E. Downs, Owner Lamont Ennis, Gen. Manager 850/352-2020 Kyle Devoll, Marketing 979/820-8362 Doug Williams, Sales Agent 336/745-5252 Marianna, FL

Visit us at: www.southerncattlecompany.com Brangus Journal november/december 2010 | 1

Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Official Publication of the International Brangus® Breeders Association The Brangus Journal is an international news magazine serving the Brangus breed of beef cattle including Brangus crossbreds and Brahman and Angus stock necessary to produce Brangus cattle. Published six times a year by Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249. This publication is designed to promote and develop the Brangus breed and serve the best interests of the producers. Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Tel.: 210.696.8231 Fax: 210.696.8718 Web site: www.brangusjournal.com Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

Address: 5750 Epsilon, San Antonio, Texas 78249 Tel.: 210.696.8231 Fax: 210.696.8718 Web site: www.GoBrangus.com Officers President: Don Cox (281.395.1277) 1st Vice President: Angelo Zottarelli (512.422.3123) 2nd Vice President: R.L. Robbs (520.384.3654) Secretary/Treasurer : Bill Davis (336.210.1222) Member At Large : Dale Kirkham (620.583.5247) Executive Vice President : Dr. Joseph Massey (210.696.8231) 2010-2013 IBBA BOARD OF DIRECTORS Term Expires 2011 Don Cox, Katy, Texas (281.395.1277) Bill Davis, Concord, Arkansas (336.210.1222) Joe Kassler, Newnan, Georgia (770.251.6522) Dale Kirkham, Eureka, Kansas (620.583.5247)

BPI Officers and Board of Directors Chairman : Angelo Zottarelli (512.422.3123) President : Dr. Joseph Massey (210.696.8321 x212) Secretary/Treasurer : Bill Davis (336.210.1222) Director : R.L. Robbs (520.384.3654) Director: Don Cox (281.395.1277) STAFF Elma Ryan: Administrative Assistant to the Executive VP (x211, elma_ryan@int-brangus.org) Frances Miller: Controller (x203, frances_miller@int-brangus.org) Grant Keenen: Director of Commercial Marketing Programs (x202; grant@int-brangus.org) Ben Spitzer: Marketing Programs Director (x215; ben@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Jim Bulger: Information Technologies Manager (x207, jim_bulger@gps-beef.com) Emilio Silvas: Application Developer (x204, emilio_silvas@gps-beef.com) ADVERTISING Melanie Fuller: (979.828.5300), mwfuller@hotmail.com

Term Expires 2012 Bill Felton, Holly Springs, MS (662.252.1314) R. L. Robbs, Wilcox, AZ (520.384.3654) Robert S. Vineyard, Wharton, TX (979.532.4243) Doug Williams, Mocksville, NC (336.998.8125) Term Expires 2013 Steve Densmore, Bryan, Texas (979.778.1055) Fred McCreary, Evergreen, Alabama (251.578.4750) Larry Parker, San Simon, Arizona (520.508.3505) Frank Perry, Pauls Valley, Oklahoma (405.833.5189) Angelo Zottarelli, Austin, Texas (512.422.3123)

2 | november/december 2010

Brangus Journal

6

In a Declining National Beef Herd What is the Best Strategy for a Breed?

8

Get Involved in Your Association

10

Fall To Do

by Grant Keenen

by Don Cox

It’s Gut Check Time! Are You “All In” for Brangus?

by Ben Spitzer

by Dr. Joseph M. Massey

4. New Members 11. News & Noteworthy 14. IJBBA: Christmas Around the Corner 16. IBA: A Year in Review 24. Sale Reports 29. Meet the Candidates 32. Show Results 38. How To - Total Herd Reporting

12

41. State Directory 45. Services 47. Advertiser’s Index 47. Calendar of Events

contentsnovember/december2010

The future of the breed! Luke Kinard (R) in deep discussion with father Bern Kinard (M) and Barry Lewis (L).

On the Cover:

Brangus calves in rare Central Texas snowfall.

Merry Christmas & Happy New Year to all!

Brangus Journal november/december 2010 | 3

membershipbenefits Total Herd Reporting (THR) is rapidly becoming the industry standard for reporting beef seedstock performance information, and the IBBA is emerging as a leader in THR. IBBA membership is full featured, not complex. IBBA membership provides flexibility. IBBA membership includes a subscription to the ­Brangus Journal, the official publication of the IBBA, and to the FRONTLINE Beef Producer, the IBBA's commerciallyfocused publication. IBBA members receive a complimentary copy of the IBBA Breeder Handbook.

Brangus®, Red Brangus, Ultrablack® or Ultrared, it’s your choice. You choose the genetics that best fit your customers’ needs.

The Brangus Automated Registry Network (BARN) is the most advanced and user friendly registry system in the industry. In fact, for most breeders the BARN can eliminate the need for other herd management software.

IBBA membership provides access.

The IBBA is an active participant in the development of Multi-Breed EPD, and participates in the Beef Cattle Decision Support web-based software developed by Colorado State University and the National Beef Cattle Evaluation Consortium. Sorting and selecting genetics based on real economics positions IBBA members and their customers for increased profitability.

IBBA membership is global.

IBBA is an active member of US Livestock Genetics Export, Inc., allowing members to leverage their ability to market IBBA genetics worldwide. IBBA currently provides services to breeders in Australia, Brazil, Colombia, Costa Rica, and Mexico.

IBBA membership creates opportunity.

The IBBA Business Plan adopted January 8, 2006 includes the following purpose statement: “Enable IBBA members to serve the commercial cattle industry.”

The beef seedstock business is becoming increasingly competitive, and today’s breeders need an association that is truly dedicated to the needs of its members’ customers.

4 | november/december 2010

Brangus Journal

HOTEL DISCOUNT FOR IBBA MEMBERS IBBA members, their families and friends can now receive specials rates* (12% discount) at over 650 La Quinta Hotels** nationwide for business or leisure travel.

HOW TO MAKE RESERVATIONS: Go to: www.lq.com 1. Select City, and Specific Hotel; Type in Promotional Code: IBBA Or 2. *Call 1-800-753-3757 (1-800-SLEEPLQ). Toll Free Reservations; Request: “ International Brangus Breeders Association Rate” Or 3. *Call Hotel’s Direct Number; Request: “International Brangus Breeders Association Rate” *Not available at some locations during special events or holidays **Limited # of Hotels do not participate in “Texas State Rates”

welcome our new members

Please contact members in your area and welcome them to the IBBA. Thank you!

Doug Glasscock Eunice, LA Rockin D & K Dan & Kay Jupe Mertzon, TX Saul Cattle Co Jim Saul Quitaque, TX David & Deborah Ward The Woodlands, TX Robert K Dunn Apopka, FL Harold Tappe Jr Brenham, TX Susan Fagan Tivoli, TX Allegro Farms Mike Coffield Maryville, TN Roger A & Sharon R CunhaClyne Sierra Vista, AZ Cathy Stewart Katy, TX

Cattle for Christ Int, Inc Glenn Crumpler Enterprise, AL

C & P Valley Brangus Paul Daniel Galyean Jacksonville, TX

Diamond C Ranch Dan & Sheri Cline Polk City, FL

3 Lazy KS Cattle Company Kearsten Henderson Fort Cobb, OK

Tyra & George Selig Shingle Springs, CA

Marilyn & Tony Magaro Elmendorf, TX

E H Darby Farms Lulu D Todd Florence, AL

Lawman Ranch Shiloh & Amy Hall Broken Arrow, OK

Phil Smith Nevada, TX

Evans Farms Feed Jim & John Evans Alvin, TX

Atkinson Cattle Company Don Atkinson Mullins, SC Roop Cattle Company Brian & Sami Roop Grapevine, TX J Hudson Hines Beatrice, AL C & P Valley Brangus Chad Daniel Galyean Jacksonville, TX

L L & K Ranch Larry Wilson Washington, TX 4 H Ranch Allen Housley Bryan, TX James & Loretta Shaw Crosby, TX N2L Brangus Ranches Roland Garcia Houston, TX

Better genetics make a difference where it counts.

Advanced genetic information and management mean better profits by giving you the power to make more precise breeding and selection decisions. Pfizer Animal Genetics has all the products you need to make a difference in your operation. Using our industry-leading DNA tests, you can evaluate economically important traits such as feed efficiency and marbling, determine parentage from multisire breeding pastures, identify genotypes for genetic conditions and homozygous black breeding animals, and a lot more. Learn how Pfizer Animal Genetics products can help you accelerate genetic progress today.

HD 50K All brands are the property of Pfizer Inc., its affiliates and/or its licensors. ©2010 Pfizer Inc. All rights reserved. PAG10047

www.pfizeranimalgenetics.com l

877-BEEF DNA

Brangus Journal november/december 2010 | 5

In a Declining National Beef Herd What Is The Best Strategy For A Breed?

by DR. JOSEPH MASSEY

W

hen one compiles all the data being reported on the National Beef Herd and the impact of the economy on the ability to produce beef cost effectively, one has to wonder when we will see a viable cattle industry. By the end of 2010 the United States will have the smallest beef herd since 1959, somewhere around 30 million head. The more interesting fact is that since 1959 we have been able to almost double the pounds of beef produced. The economy has eliminated the average producer’s ability to produce beef at any kind of a profit. As suggested in the last Cattle Fax report, as long as operational costs continue to rise, the National Beef Herd will continue to decline in a liquidation stage at least into 2012 and maybe longer. This trend will not reverse until the price of beef exceeds operational expenses in sustainable amounts that incentivize the producer. There is no clarity as to when commodity prices may decline or stabilize; therefore, beef production may be very challenging for years to come.

Where do we as a breed focus to stay viable under these new fundamentals in the beef industry? I would suggest that the focus of any breed in this environment may be easier to understand than in the past.

1. The producer must have cattle that perform with less costly inputs in order to keep cost under control for future profit potential.

2. The producer must consistently supply predictable quality carcass grade in order to demand a premium and not be at the mercy of the market.

3. The producer needs access to a large number of these kinds of animals producing a sustainable supply of these genetics to stay profitable.

Visit us at:

www.GoBrangus.com

Brangus Gold. . .

We are identifying the best commercial females in the business!

6 | november/december 2010

Brangus Journal

4. Our Breeders need to better understand the desired endpoints of a desirable carcass and which genetics will produce these endpoints.

5. We need to better understand the mating schemes that will work for the commercial producer.

6. These type goals will take time to develop, understand and implement.

7. We must have an association willing to champion these types of fundamental changes to breed improvement.

As we develop a new road map for our breed and Association during these tough economic times we must come together with common purpose, not individual agents that cause distraction from the objectives at hand. We must develop the genetics that keep us relevant and a major part of the National Beef Herd.

The success of this or any other strategy lies in the hands of the Association Board and its willingness to forge a strategic plan without getting distracted from meeting to meeting and year to year.

Brangus has much to offer the National Beef Herd, let’s make sure we are always a needed component. bj

ABOUT THE AUTHOR Dr. Massey has served as Executive Vice President of the IBBA since 2004. In 2007, he started Genetic Performance Solutions, LLC, a breed registry services and performance analysis company serving the cattle and breed association industry— an IBBA owned company. GPS manages online registry programs for breed associations and the data base management of performance data like multi-breed EPDs.

Brangus Journal november/december 2010 | 7

PERSONTOPERSON by DON COX, IBBA President Get Involved in Your Association

F

irst let me wish everyone in Brangus a Merry Christmas and a safe Holiday Season. This time of the year we get so busy with all the Sales and events in our Breed, and for those like me who still have two very active seniors in school, it is hard to make all the sales we want to. My son plays football at Katy High School and most years we play until mid December right up to the State Championship game. We are on our way again with our record of 11-0 and # 1 in the State. Well I am a proud father, but I must also say Conner’s twin sister, Courtney is Captain of the Varsity Basketball team and yes we are always on the run to a game, either Football or Basketball. Now for my other passion, cattle, and I mean Brangus cattle the best in the industry.

We are currently working on a project that will have a Brangus Section in a well known cattle periodical that will feature Brangus information along with Brangus Ads. Pooling of upcoming sales and events with information about Brangus will continually keep Brangus in the fore front of the cattle industry. Growing Brangus is a goal we all should concentrate on. If we grow the breed with more members and cattle, we will be able to lower the costs to members for the services we use.

Have a Great Holiday Season and Plan for a Prosperous New Year in the Brangus Cattle Business.

While being on the board for 3 years and having the honor to serve as your President this year, I must say I have met so many fine people in our Brangus family. One common thread is we are all passionate about the breed and that’s what I want to concentrate on in the letter. One of my biggest goals for this year is to grow the Breed with emphasis on making the Brangus Cow and Bull known to more cattleman. I believe we have the best maternal cow in the cattle business; we just need to get that fact known to the cattle industry. This is where you can help. I have always believed that any Association is only as strong as the involvement from the Members. We need more members to serve on Committee’s and get involved. You will appreciate how much work goes into making this breed operate on a daily basis and how hard the staff works for you. Getting involved will also let you express your ideas in the meetings and when more minds get to working on something, the results will be better. One way you can do this is contact your area’s board member and tell them you would like to serve on a committee. They can turn your name in and get you on a committee.

ABOUT THE AUTHOR Don Cox has a true and dedicated interest in the breed and association. He spent two years as a transition board member, and in 2008 was elected for Area 7.

He has served on the Breed Improvement, Membership and Education, Show Advisory, and Finance committees. He is on the board of the TBBA and an NCBA member. Domestically he has been involved with the breed for 27 years and first marketed internationally in 1988.

The Board and Staff continue to work on our 3 Goals announced at the Annual Meeting in Houston in March. Our Branded program is moving forward with a meeting in December with Cargill. The DNA-Genome work is also continuing with Dr. Massey and the committee working to get our new company that will handle DNA to lower costs to members. The last but not least is our goal to be able to offer an Association Health Insurance program which is in the works, and should really lower costs to members for Health Insurance. bj

OptimaxX is. . .

The Optimum Age & Source Verification Program for Maximum Profit.

Tilt the scales in your favor for just the cost of a tag!

No enrollment fees!

No data management fees!

8 | november/december 2010

Brangus Journal

Visit us at:

www.GoBrangus.com

210/696-8231

Brangus Journal november/december 2010 | 9

the bottom line

by GRANT KEENEN

W spring!

ell, another year is just about in the books. Fall has arrived. Winter is on the way. Christmas and New Year are just around the next turn and I’m already anxious for

As this issue hits mailboxes, the majority of bull sales will be wrapped up. So this winter I know everybody will be looking for something to do inside where it’s warmer.

I have a few suggestions…hot chocolate with marshmallows, movies and popcorn (I prefer old westerns), noon soap operas (personally a Days of Our Lives fan), warm blankets and a cozy fire, beef chili, potato soup and of course beans and cornbread.

so that we can send them promotional and marketing information as well as the Frontline publication. These customers also need proof of ownership to enroll in OptimaxX and Brangus Gold. Complete your transfers and help the IBBA help both the IBBA member and our commercial customers.

Build a relationship with your customers.

Do more than sell them bulls, sell them a service. A complete care package if you will.

Okay, those are all really good suggestions I think, but I do have some very important things we need to discuss. Let’s just say it is your Fall To-Do List. First of all, since I just mentioned bull sales I want to remind everyone to be certain you transfer registration papers to the new owner’s name. This is of utmost importance as it is our direct communication link with the commercial cattlemen using Brangus genetics. IBBA needs their names and addresses

ABOUT THE AUTHOR Grant Keenen is the Director of Commercial Martking Programs for the IBBA. For any questions or inquiries regarding IBBA Commercial Programs, such as OptimaxX and Brangus Gold, Grant can be reached by phone at 210.696.8231 or by email at grant@int-brangus.org.

The next thing we must discuss is the IBBA’s commercial programs I just mentioned – OptimaxX and Brangus Gold. These two programs were put into place for a very important reason and that is to help your commercial customers.

However, if you, the IBBA member, do not begin to buy into these programs they will not succeed. We must have commitment from the membership to use and promote these marketing programs that were put into place as a tool in helping to service commercial cattlemen. By using these important tools, you assist your customers.

IBBA members, here’s your fall challenge. Build a relationship with your customers. Do more than sell them bulls, sell them a service.

A complete care package if you will. Like it or not, if you are in the seedstock business you are very much in the customer care or customer service business as well. As a seedstock producer you should know more about your customer than their mailing address to send the sale catalog. Know certain things like what type of cattle they run. Identify areas their cow herd excels in. Note areas their operation needs improvement and determine what assistance you and the IBBA can give them to do just that. You should know when, where and how they market their feeder cattle and/or replacement females. Determine if the IBBA’s commercial marketing programs can work for them. Make a conscious effort to know as much about them as they are willing to discuss and reciprocate by sharing your operation’s plan and goals with them.

Tell them what you and IBBA can do to help improve their bottom line I honestly believe that if you, no…if WE work together as a team to help and assist Brangus customers, the potential of our success and impact on the industry is unstoppable. I will certainly promise that the better you take care of your customer, the better your customer will take care of you. Remember that no matter what type of business, the keys to success are strong relationships and partnerships. bj

10 | november/december 2010

Brangus Journal

NEWS&NOTEWORTHY Integrated Breeders Service Hosts Field Day and Open House Over 60 cattlemen and cattlewomen from five states attended the recent grand opening of Integrated Breeders Service (IBS). IBS is a bovine reproductive service provider offering a wide array of AI, estrus synchronization supplies and services. Services include custom semen collection, CSS semen collection, semen evaluation, semen storage, export services, estrus synchronization and AI, and reproductive consulting.

An impressive tour of the state-of-the-art bull stud and bovine semen collection and storage facility was provided.

Many of the breed leading sires were on hand for viewing from the Brangus, Brahman and Santa Gertrudis breeds.

Dr. Brad Lindsey discussed in-vitro fertilization and the state of the technology. Jeremy Price, owner of IBS, walked

the attentive audience through the economics of a successful AI program. The day’s program was wrapped up by a panel on purebred cattle marketing. Several breed leaders from the Brangus and Brahman breeds lent their perspective. Included on the panel were Ken Stone, K Bar C, Cameron, TX; Vern Suhn, Suhn Cattle Co, Eureka, KS; Buck Thomason, Indian Hills Brangus and TBBA President, Cranfills Gap, TX; Jonathon Weiss, Corlay Cattle Co, Huntsville TX; and Kent Smith, Santa Rosa Ranch, Navasota, TX. American Marketing Service, a full service bovine and semen marketing company, sharing an office at the IBS facility in Wheelock, TX, co-sponsored the field day and open house.

Lunch was sponsored by Novartis Animal Health.

Local High School Agricultural Science Teacher Receives Texas Turn The Key Award Industrial High School agricultural science teacher and Brangus Breeder, Ardy Tiner, was presented with the Texas Turn the Key Award at the VATAT Awards Ceremony held Wednesday, July 28, at the San Luis Hotel. The Texas Turn the Key Award is designed to honor individuals in their second and third year of teaching for their dedication to agricultural education and other professional activities.

Continued on page 18

SOUTHWEST BRANGUS BREEDERS INITIATE YOUth HEIFER PROGRAM Members of the Southwest Brangus Breeders Association (SWBBA) are offering youngsters in their region of New Mexico, Arizona, Utah and Colorado a unique opportunity to show a heifer in the months to come.

Under a memorandum of understaning (MOU) approved at the SWBBA annual meeting in Ruidoso in late June, 4-H or FFA members may receive a registered Brangus heifer along with feed and expense funding to prepare a heifer to compete in the Arizona National or other appropriate show. The heifer will be transferred into

the youth’s name for the duration of the project and the youngster must become a member of the International Junior Brangus Breeders Association. Additionally, the youth will be expected to provide daily care and management of the heifer as directed by their 4-H leader or FFA advisor as well as maintaining a record book and financial records relating to the animal. The heifer will be returned to its breeder at the conclusion of the show season. To ensure a strong network for the youngsters participating in the program, the MOU must be news&noteworthy Continued on page 35

Brangus Journal november/december 2010 | 11

the Forefront

by BEN SPITZER

I

n the Brangus Strategic plan IBBA’s Purpose is stated as such: “Enable IBBA members to serve the commercial cattle industry”.

Where do we as an association and as members stack up? Are we being diligently loyal to our purpose? Are we as Brangus breeders doing the things necessary to make Brangus the breed of choice for commercial cattlemen? Where have we been? What does our future look like?

As we finish up 2010 it is appropriate to take a look back and analyze what has occurred in our industry and specifically the Brangus breed. As stated elsewhere in this issue, the Beef Industry is experiencing a continued contraction. The following facts and figures are meant to help benchmark our trends and give some explanation as to what they mean. While the traditional way breed associations benchmarked was to look at memberships and registrations, with our adoption of Total Herd Reporting (THR), we can begin to track some different hard facts that enable us to more efficiently and accurately serve our customer, the commercial cattleman.

Top 10 Commercial Cow-Calf States

Top 10 States by IBBA THR Inventory

(1000 hd)

State

#

Texas

5,140

Texas

16,293

Oklahoma

2,073

Alabama

2,701

Missouri

1,968

Florida

2,617

Nebraska

1,781

Arkansas

2,521

South Dakota

1,618

Oklahoma

1,884

Montana

1,465

Louisiana

1,752

Kansas

1,434

Georgia

1,699

Kentucky

1,070

Mississippi

1,641

Tennessee

997

Tennessee

929

Florida

958

Missouri

498

From Beef Magazine

IBBA THR as of 11-1-10

Top 10 IBBA Members by THR Inventory Member

Location

# Cows

Aliceville, AL

688

JLS International Inc

Robertsdale, AL

561

Wynne Ranch

Fort Pierce, FL

541

Salacoa Valley Farms

Fairmount, GA

503

Tommie Rogers

Mansfield, LA

437

101 Ranch

Palo Pinto, TX

401

Southern Cattle Co

Marianna, FL

368

Chimney Rock Cattle Co

Concord, AR

364

Bar 3 Ranch

Beckrille, TX

357

Miller Brangus LLC

Franklin, TN

356

Cow Creek Ranch

Who is buying our genetics?

Top 10 States for Brangus Bull Transfers State Texas

Where are we located?

State

The South and Southeast are well represented in the top 10 states for commercial cow-calf numbers. A large majority of the top 25 states are in the southeast. This area, basically I-40 and south and I-25 and east, is where many of the commercial cows are located. A majority of IBBA’s collective cowherd also resides in this area. This gives us an extreme advantage over other breeds for our future prospects to supply the commercial beef industry with Brangus genetics.

IBBA THR as of 11-1-10

12 | november/december 2010

Brangus Journal

#

ABOUT THE AUTHOR Ben Spitzer is Marketing Programs Director for the IBBA. Ben can be reached by phone at 210.696.8231 or by e-mail at ben@intbrangus.org.

2,228

While this number is not yet the most accurate data Mississippi 403 point, it is included to Arkansas 308 help you understand part of why you should make Georgia 307 bull transfers a top priority Florida 297 in your operation. These numbers should be much Oklahoma 286 higher based on the number Louisiana 168 of cows we have on THR Arizona 116 inventory. Transferring your bulls helps the Association Tennessee 93 determine where we need to focus our efforts on marketing and promotion. Additionally, all commercial bull buyers receive a free subscription to Frontline Beef Producer which gets your customers the latest information on Brangus Marketing Programs as well as guaranteed exposure to your advertisements in Frontline. We will continue to develop new added value opportunities for your bull customers, which in turn, add more value to your bulls. Without knowledge of where your customers are located, we can’t be as effective in our efforts.

Alabama

586

What are we providing our Customers?

These data show that we as a breed must become much more data focused. Commercial producers look to seedstock suppliers to provide genetic improvement solutions to help them become more profitable. We are doing them a disservice by not providing them with the best possible data and the best possible genetic predictions (EPD) built on those data. The good news is that since the introduction of THR, Brangus data reporting has nearly doubled. However, we must strive harder to make further improvements in this area. It is vital to our long-term success.

Top 10 States for Weaning Data State

Top 10 States for Yearling Data

#

State

Top 10 States for Ultrasound Data

#

State

#

Texas

5,737

Texas

2,593

Texas

1,708

Georgia

1,109

Georgia

1,012

Georgia

865

Arkansas

1,063

Arkansas

636

Florida

654

Florida

1,061

Florida

601

Arkansas

623

Alabama

751

Oklahoma

471

Oklahoma

357

Oklahoma

742

Mississippi

308

Mississippi

230

Mississippi

572

Alabama

273

Tennessee

220

Tennessee

501

Tennessee

258

Alabama

206

Louisiana

492

Louisiana

166

Kansas

146

California

271

Kansas

150

Louisiana

134

Top 10 Most Used Brangus AI Sires of 2010 Reg

Name

TM

YW

ACC

SC

ACC

FAT

ACC

IMF

ACC

R10082892

LTD OF BRINKS 415T28

-0.7 0.67

BW

ACC WW ACC MILK ACC 18

0.58

6

0.20

15

44

0.36

1.3

0.32 0.45 0.39

0.004

0.35

0.03

0.33

R10081221

MC REVELATION 129T

3.1

0.66

58

0.64

18

0.22

47

109 0.50

1.7

0.42 0.99 0.52

0.014

0.51

0.04

0.47

R10009407

TCB CATAWBA WARRIOR R532

-1.7 0.78

46

0.63

17

0.17

40

90

0.51

1.5

0.32 0.85 0.53

0.007

0.48

-0.02

0.46

R10004209

CSONKA OF BRINKS 30R4

4.0

0.87

44

0.86

6

0.45

28

83

0.79

1.9

0.72 0.69 0.81

-0.001

0.80

0.21

0.77

R10015200

SUHN'S NEXT STEP 331R7

-1.5 0.84

13

0.82

16

0.37

23

45

0.72

0.7

0.60 0.39 0.74

-0.005

0.73

-0.13

0.69

R10123855

MC ROCK STAR 924U6

2.4

0.32

23

0.29

10

0.15

22

40

0.20

0.7

0.16

R10085458

MC ABRAMS 468T22

-1.2 0.55

45

0.49

14

0.24

36

74

0.27

0.5

0.24

R9678800

SUHN'S AFFIRMED 416N4

1.1

0.86

28

0.85

-1

0.55

13

51

0.77

1.3

0.67 0.22 0.79

-0.004

0.78

0.02

0.75

R10004011

SINGLETARY OF BRINKS 675R

1.6

0.86

29

0.85

4

0.39

18

63

0.77

1.4

0.68 0.58 0.78

0.002

0.77

0.24

0.74

R10043914

MC JETHRO 00S3

5.5

0.70

36

0.69

13

0.20

30

62

0.59

0.9

0.51 0.95 0.61

0.029

0.61

0.27

0.56

These bulls are the top 10 Most Used sires with calves reported to IBBA for registration in 2010. We must continually strive to produce volumes of like genetics for the commercial beef industry. The most efficient and economical way to accomplish this is through increased use of AI. The benefits of AI are many.

Seedstock producers can use the most progressive and highest accuracy genetics that they may not otherwise be able to afford. It also allows for a large number of half sibling calves to be produced at one time. Our commercial bull customers are looking for more consistency, and then to increase economically relevant traits in their calf crop. The use of AI in the Brangus breed must increase in order to make faster and more consistent genetic progress.

REA

Top 10 States for Members State

#

ACC

Top 10 States for Junior Members State

#

Texas

509

Texas

248

Oklahoma

71

Louisiana

63

Alabama

56

Florida

34

Louisiana

54

Oklahoma

26

Florida

52

Mississippi

20

Mississippi

51

Alabama

17

Arkansas

44

Arkansas

10

Georgia

29

Missouri

10

Missouri

24

Tennessee

8

Tennessee

24

California

7

Achieve more accuracy in your herd so you can better assist your buyers!

Continued on page 28 Brangus Journal november/december 2010 | 13

IJBBAONTHEHORIZON

Christmas Around the Corner

With Christmas being right around the corner, and it being the giving season, I can’t help but think about giving back to the things we all should love the most besides family and our Lord above: Brangus cattle and our future Brangus Breeders. Why you ask? Sit back, and let me tell you.

When starting to show back in 2006, my family and myself had no idea what we were doing. When people helped us, we appreciated it, and now that I am older, and more able, I help the younger breeders as much as possible. My love for helping other kids and families led me to want to become a member of the IJBBA Board of Directors. When people come to me with questions, concerns, or problems, I try my hardest to help them as those in the past did for me.

What does this have to do with you as a breeder? A lot, I would think. When you see a younger breeder in need of help, jump in and help! Share the knowledge you have about calving seasons, about vaccinations and when to vaccinate, and even something as simple as hay and feed selections. These young producers are the future of the Brangus breed! Show them we love our breed, and keep the traditions and the bloodlines going of Registered Brangus Cattle. Show them our breed is the breed to have in the beef industry! Even if help wasn’t given to you in the past, give to them what you didn’t have the privilege of getting. Be willing to pass on what you know. Everyone is willing to learn something new at one point in time.

Remember: 1.) The Holiday Season is the giving season!

2.) Pass it on for the future of our breed. And ….

3.) Do unto others as you would have them do unto you! (The Golden Rule) Until the next show,

Jessica Brumley 2010 - 2011 IJBBA Board of Director OFFICERS President: Justin Shrader, Texas Ex-Officio: Chelsie Meyer, Oklahoma BOARD OF DIRECTORS: Alex Brull, Kansas Katy Knox, Texas Jessica Brumley, Louisiana Emily Jackson, Texas Emily Smith, Texas Allison Deshotel, Louisiana Thad Gorczyca, Oklahoma IBBA Youth Department info@int-brangus.org

ADVISORS Tyler Dean tylerwdean@gmail.com Mary Douglass mary_douglass@int-brangus.org Damon Acord dacord@normangeeisd.org Rhumina Stofa rstofa@hotmail.com Steve Densmore s.densmore@bre.com Janet Greuel janet.greuel@gmail.com Chip Gibson gibson_chip@yahoo.com

14 | november/december 2010

Brangus Journal

924W4 R10154395

R10154395 l 2/9/09 MC Jethro 00S3 x Miss NMSU 924 bw ww yw Milk M&g sc rea ePD’s 3.1 26 46 10 23 0.8 0.55 %Rank 30% 25% 20% BW 86 Adj WW 741 Adj YW 1310 Adj REA 16.61 102%

iMf 0.12 20% Adj IMF

5.339 115%

In Corlay Cattle Company’s commitment in Taking Superior Brangus Genetics to New Heights, we are excited to announce the acquisition of OnStar 924W4. We feel his arrival to the ranch will compliment the foundation Magnum based progeny and other power genetics that Corlay Ranch has gathered throughout the past couple of years. We look forward to and appreciate our new partnership with JOJ Brangus, Red Bird Meadows, and Mound Creek.

Contact Tracy Holbert for semen 979/255-4357

CRC-IFCC Magnum 331T

Thank You!

R10097827

We would like to thank Juan Debernardi in purchasing semen rights on Magnum 331T to be sold exclusively in Argentina and Paraguay. We appreciate their confidence in our program and look forward to our partnership.

Welcome On-board Jonathan

To take Corlay Cattle Company to new heights we are excited to have Jonathan Weiss and his family, Brenda, Haley, and Paige to manage our program. Jonathan’s excitement, compassion and commitment for the Brangus industry shines through and we look forward to him taking our program to the next level.

Taking Superior Brangus Cattle to New Heights Dr. Jody Crawford

901 Normal Park, Suite 200 l Huntsville, TX 77320 cell: 936/714-3499 l office: 936/295-3700 l ranch: 936/295-5300

Jonathan Weiss - manager

936/662-8058 l jweiss@corlayranch.com

Wes Mason - consultant

970/540-7878 l wm3339@yahoo.com

Coming soon:

New Website & Facebook Page www.corlaycattlecompany.com

Cattle Solutions

Visitors always welcome.

Watch for more exciting things happening at Corlay Cattle!

Brangus Journal november/december 2010 | 15

IBAreflections&revelations

Year In Review

by MARY BETH FARRIS

I’m told the focus of this Brangus Journal is; A Year in Review. I could write several articles about my year but I’ll just mention the highlights: January-May: We completely rebuilt our home of 25 years in 5 months. (Okay, we just moved out and stayed out of my brother’s way while he performed construction miracles.) June: We celebrated our 25th year in the Brangus business. July: We hosted our daughter Katelyn’s wedding at the ranch. August: Our first grandchild, Payton’s son, Tack Daniel was born. I think that’s about it for my family’s year in review, except to mention we are thankful for each and every one of these blessings!

When I think of the I.B.A.’s year in review one figure comes to mind; $350,000.

Since 1979 we have awarded a total of $350,000 to deserving Junior Brangus Breeders. When I attended my first I.B.A. meeting in 2003 I was impressed with the dedication of the organization to our Junior Breeders. I was hooked and left the meeting as the 2nd Vice President and Chairman of the Scholarship Committee. I have seen first hand what involvement in the International Junior Brangus Association can do for our Juniors. In return, I have also seen the impact those Juniors can have on the International Brangus Breeders Association. They are our future!

INTERNATIONAL BRANGUS AUXILIARY OFFICERS President: Pamela Doiron P.O. Box 1029, Santa Ynez, California 93460 (805.688.8310) First Vice-President: Karen Lucherk 2278 CR 213, McCoy, Texas 78113 (830.484.0209) Second Vice-President : Marlene Schwerin 11897 Schwerin Lane, Gentry, Arkansas (409.790.2355) Secretary: Tracee Buffaloe 2405 Terrace, Victoria, Texas 77901 (281.748.2399) Treasurer: Sharon McCreary HC 34, Box 125, Evergreen, Alabama (251.578.4750) Historian: Jodi Jackson 3099 Horseshoe Bend Road, Waco, Texas 76708 (254.836.4320) DIRECTORS Mary Beth Farris, Texas Kay Gibson, Texas Karen Lucherk, Texas Joy Reznicek, Alabama Barbara Watson, Louisiana Susan Vaughan, Georgia

I want to encourage current Junior Brangus Breeders that are seniors in high school, in college or in technical school to apply for a scholarship. It’s well worth the time and effort it takes to fill out the application. The applications are available on the Juniors link of the I.B.B.A. website. Applications must be postmarked by December 31, 2010, so don’t procrastinate. Marlene Schwerin is the Scholarship Chair and will gladly answer any questions at: marlene. schwerin@yahoo.com, 479.736.2084 or 479.957.4227.

Can’t wait to see what next year has to offer…

16 | november/december 2010

Brangus Journal

Brangus Journal november/december 2010 | 17

NEWS&NOTEWORTHY Continued from page 11.

THERE’S AN APP FOR THAT Now, there’s an app for beef producers available through iTunes for your iphone, ipad, or itouch. Released October 7, 2010, the iRanch app allows the user to individually purchase from an array of interactive calculators to boost confidence in everyday ranching decisions. These calculators allow ranchers to simulate management decisions across scenarios to determine the best plan of action in terms of cutting costs, forecasting management decisions, and isolate cost drivers.

The app includes a replacement heifer average daily gain calculator and the ability to purchase any of the remaining seven calculators.

Below is a description of each: • Replacement heifer average daily gain (included with the initial app) - useful in planning supplementation strategies to increase

the probability of heifers reaching sexual maturity at time of breeding, as well as reducing the occurrence of dystocia at calving.

• Annual Cow Cost - helps determine carrying cost by cow or by herd and allows the user to manipulate data fields to determine

strategies to save money and reduce annual cow cost figures.

• Calf Crop Breakeven - a great way to simulate changes in cost structure; determine how much you need to collect upon sale, and

isolate cost drivers.

• Embryo Calf Crop Breakeven - a great support tool for purebred producers who develop calves through embryo transfer.

• Stocking Rate - tool to determine how to use the quantity of grass that you have.

• Fed Hay Predictor - helps the producer prepare in advance so that he/she is sure to have enough hay on stock when they need it

most!

• Cow Supplementation - how physiological production stages affect your brood cow, when your forage exceeds and falls short of

her requirements, and the most economical time to increase body condition score.

• Horse Supplementation - a supplementation economic comparison tool that accounts for requirements of the horse and back

ground forage contribution.

The iRanch app was developed by Annie Clement. She was raised on a commercial Angus cow calf and retained ownership ranching operation in Texas. Low inputs, cost conscious decisions, consistent culling strategies, and natural resource harmony became an engrained mindset. Annie recently received a PhD in Animal Science with an emphasis in beef cattle production systems from Texas A&M University.

Her experience with research, data assimilation, and compilation sparked a passion for combining research and ranch sense in the form of decision support tools that provide practical application for ranchers. Visit http://ranchconcepts.com to learn more or go to iTunes to purchase the app.

in memory of jesse j bryce 1932-2010

After graduation from Oklahoma State University, with a degree in animal science, Jesse was best remembered in the cattle business as general manager of Gormans Triple J Ranch at Poteet, one of the leading Angus breeders at the time of the late 60’s thru the middle 70’s. They were one of the leading suppliers of Angus bulls in central and south Texas at the time.

When the Brangus breed caught fire in the late 70’s and early 80’s, Jesse was very active as a consultant and advisor for many of the top Brangus breeders of the day including: Brinks Brangus, Kerrville, TX; Whitehall Plantation, Jena, LA; T K Bar, Phoenix, AZ; Hondo Creek Ranch, Kerrville, TX; Vineyard Brangus, Wharton, TX, as well as numerous others.

The funeral service was held on October 19 at Hurley Funeral Home (Pleasanton). Serving as pallbearers for the service were Dale Harrell, Dustin Favor, Brandon Bryce, Chris Nickle, Tracy Smith, Eric Lawhon and Bill Hubble.

Continued on page 20 18 | november/december 2010

Brangus Journal

Brangus Journal november/december 2010 | 19

NEWS&NOTEWORTHY Continued from page 18.

in memory of carolyn ruth pierce A Life Remembered Carolyn Ruth Pierce was born in Welch, Oklahoma to Abram & Marvelle Farrington on December 14, 1937. She attended Welch schools and graduated from Welch High School in 1955. That same year on August 20th, at the age of 17, she married her high school sweetheart, Sammy Pierce. The couple immediately moved to Stillwater, Oklahoma where Sammy attended college. While there, Carolyn worked for Oklahoma State University and helped put Sammy through school. Upon graduation, they moved to Owassa, Oklahoma where Sammy was employed and daughter, Tamara was born in 1959. A year later, the couple moved, with daughter Tammy, from Welch to Kenny, Texas where Sammy was employed on a local ranch. While there, in 1961, their son, Wade, was born.

A short time later, in 1964, the family moved to Bellville where they established P & F Cattle Company. With the cattle auction management company, they traveled together throughout the United States and made many life-long friends in the cattle business. Carolyn was a vital part of the auction staff and with her outgoing personality their best unofficial public relations officer. She never met a stranger and would strike up a conversation with anyone, whether it was at the auction, church, airport or grocery store.

Carolyn enjoyed many activities, including gardening, reading, spending time with family and friends and traveling with Sammy. Carolyn was an active member of Sts. Peter & Paul Catholic Church, and her strong faith was very evident in her daily actions and words. Carolyn’s greatest joy however, was her family, particularly her four beautiful grandchildren.

Carolyn is survived by her husband of 55 years, Sammy P. Pierce, her daughter Tamara Moore and husband John, her son, Sammy Wade Pierce and wife Janet, her grandchildren Ross & Cole Moore and Mallory & Morgan Pierce, her mother Marvelle Farrington Tucker, brothers Ronald L. Farrington and Abram Farrington and wife Patsy and sister Elizabeth Farrington and many nieces and nephews.

She was preceded in death by her father, Abram Farrington.

Carolyn was a loving wife, mother, daughter and friend who touched many lives and will be greatly missed.

BRANGUS IS GOING GLOBAL! The IBBA has seen tremendous growth in the global market. The demand for Brangus genetics in Central and South America as well as other countries like Australia has been steadily increasing the last four or five years. As you can see in the graph, from 2008 to end of year 2009 there was an increase in semen exports by 21,000 units. That is an outstanding increase in IBBA Member’s genetics being distributed across the world.

The growth potential for the Brangus breed in other countries is terrific. The demand for Brangus genetics is significant to the expansion of our breed and to the success of cattlemen across the globe. Brangus cattle are well suited for all parts of the world. Their adaptability, efficiency and productivity are propelling them to the top in terms of seedstock demand.

The 3rd Annual Global Brangus Roundup is planned again for March 6, 2011. This is an excellent opportunity to showcase your Brangus operation to the Global community. Last year’s event was attended by more than 150 International guests representing eight prominent beef producing countries. Feedback and the talk around foreign shows leads us to believe that this coming Roundup will be even bigger and better than in previous years.

Any and all IBBA members are welcome and encouraged to participate. However, space is limited and is available on a first come, first serve basis. Contact Grant Keenen at the IBBA office immediately to reserve your pen.

40,000

35,000

34,525

30,000

25,000

20,000 Brangus

15,000 13,065 10,000

9,806 8,729

7,975 6,620

5,280

5,000

4,644

3,910 900 0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Continued on page 22 20 | november/december 2010

Brangus Journal

Brangus Journal november/december 2010 | 21

NEWS&NOTEWORTHY Continued from page 20.

ibba and pfizer announce their new working dna agreement The International Brangus Breeders Association is pleased to announce that it has entered into an agreement with Pfizer Animal Genetics for DNA testing services effective January 1, 2011. IBBA has contracted with Pfizer for parent verification of AI sires, donor dams, show cattle and any animal needing parentage information. We are not only looking forward to a long working relationship with Pfizer, but also to introducing a host of animal DNA screening tests. The relationship with Pfizer Animal Genetics will lead IBBA into the next generation of Breed improvement as we learn more about our cattle and incorporate this genetic information into our EPD analysis. As these DNA services become available, IBBA and Pfizer will periodically announce and continually provide resource information for our members. Additional information will be posted on our website www.GoBrangus.com over the next month. IBBA is extremely excited about the future of the relationship with Pfizer Animal Genetics and is convinced that the alliance will provide great benefits for the Associations’ members.

genetrust challenge winners Lead Gun BJ Ad 12-2010

11/12/10

3:58 PM

Page 1

The Fourth Annual GeneTrust Challenge Pen Show was held November 5, 2010 at Chimney Rock Cattle Co. in Concord, Arkansas. Registered Brangus females competed in the show in pens of one and pens of two for $2,200 in premiums. The event gave breeders an opportunity to showcase their individual breeding programs. The show drew entries from five states. Entries were evaluated by Cary Crow, Marquez, TX. Grand Champion Pen of One honors went to Schmidt Farms, Texarkana, TX, with entry SF Miss Lambert 75W, a September 2009 daughter of Lambert of Brinks 317R3.

Winning Reserve Grand Champion Pen of One honors was RBM Ms Jethro 924X4, shown

by Red Bird Meadows Ranch, Montgomery, TX. This female is a February 2010 daughter of MC Jethro 00S3.

Grand Champion Pen of Two was awarded to Southern Cattle Company, Marianna, FL, exhibiting Ms Southern Hombre 795W9 and Ms Southern Hombre 795W6. Both females are November 2009 daughters of CB Hombre 541T3.

Red Bird Meadows was in the winners circle again with the Reserve Grand Champion Pen of Two with two spring-born 2010 born females, RBM Ms Revelation 195X3 and RBM Ms Jethro 52X, sired by MC Revelation 129T and MC Jethro 00S3 respectively.

DOB: 9-26-00 SIRE: Cadence Of Brinks • DAM: Miss BB New Big Easy 222E55 EPD: ACC: $ Rank:

BW: -1.3 0.92 15%

WW: 32 0.91 20%

YW: 62 0.87 10%

Milk: 8 0.81 50%

M&G: 24 25%

S.C.: 0.7 0.82 35%

REA: 0.81 0.88 3%

Other division winners were Corlay Cattle Co., Huntsville, TX, with an October 2008 daughter of Griese of Brinks 803R27.

% IMF: F.T.: 0.18 -0.008 0.86 0.88 10% 15%

Whether you are testing your young sires or simply want some of the best cattle around, consider adding Lead Gun to your breeding contemporary groups. His quality, consistency and accuracies make him the obvious standard bearer for the breed. As a 10 year old bull, he continues to rank high in almost all traits.

$40.00/unit. Volume discounts will apply.

Call: Bovine Elite, LLC 3300 Longmire Drive • College Station, Texas 77845 (800) 768-4066 • (979) 693-0388 • (979) 693-7994 Fax Email: carl@bovine-elite.com • www.bovine-elite.com 22 | november/december 2010

Brangus Journal

Show the world what you have to offer. Advertise in the Brangus Journal.

979.828.5300

Thank You FOR M AKIN G U S T H E B R E E D ’S T RU S T E D C H O ICE.

A Legendary Sale at Chimney RoCk

Friday’s female sale saw 112 lots gross $530,250 to average $4,750. The sale was led off with the $36,000 sale of Suhn’s next Step 331R7 to 101 Ranch. Schmdit Farms’ donor, SF ms newsman 535R3, brought $30,000 and sold to tJm Ranch, Suhn Cattle Company and Platte Valley Brangus.

Roy Schoenig of Schoenig Land & Cattle Company purchased the high selling bull, DmR Goodnight 607W3, for $35,000 in a sale that saw 130 lots average $3,418. Joe Cavender of Cavender Ranches purchased the second high selling bull, CRC north Star 9U8W3, for $25,000.

Post Office Box 365 • Concord, AR 72523 Vernon Suhn • President • vern@genetrustbrangus.com • (620) 583-3706 Craig Green • Marketing director • craig@genetrustbrangus.com • (870) 834-1976

www.genetrustbrangus.com • 1-877-GENETRS (436-3877)

Brangus Journal november/december 2010 | 23

Salereports salacoa valley farms/miller brangus (L-R) Barry Lewis of Florida; Bern Kinard and son Luke at the Salacoa Valley Famrs Sale

Inaugural Joint Bull Sale a Success The inaugural Salacoa Valley Farms, Miller Brangus bull sale was a resounding success. 90 coming two year old Brangus bulls sold to eight states from North Carolina to Florida and Mississippi. The sale grossed $200,000 to average $2,200.

The top selling bull was lot 3, MB Real Deal 329W6, from Miller Brangus. This power packed Real Deal son out of the Summit Cow, 129M3, sold to GLB Farms,

Give yourself the best Christmas gift of all...

Henderson of Brinks 30S7

R10046013 l 1/24/06 Lead Gun x Ms Brinks Sonar 30P13 bw 0.4

ww yw Milk M&g 49 82 -2 23 1% 1% 30% SC REA IMF Fat 1.5 .64 .17 -.001 2% 15% 10%

Monticello, Ms. for $8,500. He boasted a 1299 yearling weight to ratio 108 and one of the highest YW EPDs in the sale at +81.

The second high selling bull was lot 7, SVF Catawba 44W026, from Salacoa valley Farms. He is a deep bodied son of the #3 YW EPD sire in the breed, R532. He boasted a +81 YW EPD with 122 YW and 121 IMF ratios. He sold for $5,000 to Circle S Farm, Monticello,Ga. Cotesworth Farm, North Carrolton, Ms. paid $3,500 to own lot 11, SVF Warrior King 734W202, from Salacoa Valley Farm. He is a son of S825 with below breed average BW and worlds of growth ranking in the breed’s top 1% for YW. Barry Lewis, Okeechobee, Fla. paid $3,400 to own MB Luke 129W2, from Miller Brangus. He is a long bodied and powerful son of Luke of Brinks 784P14 and recorded a 16.5 inch ribeye.

Volume buyers included Jim Harvey, Barry Lewis and Dixie Ranch from Okeechobee Fla., and J.D. Vernon, Calhoun, Ga.

COW CREEK RANCH Commands Continued Market Strength

...peace of mind.

Henderson is the #10 bull in the breed for WW and has the extra carcass value to go with it while maintaining a moderate average BW of 79 pounds. Rest easy that your calf crop will have the performance, carcass characteristics and phenotype when you use Henderson in your breeding season. We would be happy to visit with you about how best to utilize Henderson in your program!

IBBA Board of Directors Elections - Area 7

My history in the Brangus breed starts in 1966 when as a member of the Thorndale FFA Chapter, under the guidance of a long-time Brangus breeder Mr. Bobby Scroggins, I purchased my first heifer. Here started my involvement ,as well that of my family’s, in one of the most functional and adaptive beef breeds in the country. As a family we have enjoyed much success in the show ring, but more importantly success in breeding production oriented cattle for the registered and commercial producer alike.

Upon receiving a Bachelor of Science degree in Agricultural Education from Texas A&M University, I became employed with the Texas Agriculture Extension Service as an Extension Agent. After my years as an Extension Agent, I maintained my involvement in molding the next generation of ag producers by helping my children as well as those in the community by being an adult leader in our local 4-H program. I have also served as Ambassador for the Go Texan Committee and as elder and usher at Immanuel Lutheran Church, Giddings, TX. I am currently a director for the Texas Brangus Breeders Association and hope that you will consider me as a director for the IBBA board.

Hengst Brothers Brangus Giddings, TX Dennis & Helen Hengst 979/366-2431 Karl Hengst 210/667-5869 Greg & Heather Hengst

The 16th Annual Cow Creek Ranch Commercial Bred Heifer Sale attracted a mix of both first time buyers as well as repeat Cow Creek Ranch customers. Buyers traveled to Uniontown, Alabama, on October 9, 2010, to appraise the reputation heifer offering. Astute buyers honed in on the longevity, value, reputation, and quality of the Cow Creek Ranch product.

The Cow Creek Ranch Customer-Owned Commercial Bred Heifer Sale is the longest running sale of its kind in the beef cattle industry with 2010 marking its 16th consecutive year of occurrence. Heifers were endorsed by cattlemen from the Southern U.S. as buyers capitalized on the strong genetically- and source-verified offering. All heifers sold were sired by Cow Creek Ranch bulls and were bred back to Cow Creek Ranch bulls.

The sale averaged $1257 on 385 heifers. Volume heifer buyers were from Louisiana and Florida.

Cow Creek Ranch customers marketing heifers were 13-year consignor, Williamson Cattle Co., ranching in Faunsdale, AL, and Okeechobee, FL; River Oaks Farm, Searcy, AR, 12-year consignor; 11-year consignor, CP Bar Ranch, Holcomb, MS; 6-year consignor, Megehee Cattle Company, Macon, MS, three-year

Cattle Solutions

Continued on page 26 24 | november/december 2010

Brangus Journal

Brangus Journal november/december 2010 | 25

salereports Continued from page 24. participants, Big Prairie Farm, Greensboro, AL, Lazy MM Bar Farms, Tylertown, MS, and Wooldridge Land and Cattle Co., Oil City, LA; second year consignor, Montgomery Farms, Moulton, AL, and Addison Brangus Farm, Winfield, AL; along with first year consignors, Burke Brangus Farm, Waynesboro, GA, and Long Acre Cattle Co., DeRidder, LA. Long-time Cow Creek Ranch customer, Reeves Farm, Franklin, GA, took home the top selling bull, CCR Ultrablack 271W. The stout, massive bull is a complete package of muscle mass, volume and moderate frame. 271W posted a 1.21 yearling ribeye area per hundredweight and is out of a two-year old dam.

Doak Lambert, Coppell, TX, served as auctioneer.

Cow Creek Ranch is a division of Southern Cattle Company, Marianna, FL. For more information on Cow Creek Ranch or its programs, please contact Cow Creek Ranch at 1170 Cow Creek Road, Aliceville, AL 35442, 205/373-2269, e-mail to cowcreek@cowcreekbulls.com or on the web at www.cowcreekbulls.com.

southern cattle company

The Global

Commands Firm Demand for Feed Efficient Bulls

Collection

March 4, 2011

Start making your Christmas Wish List! The Second Annual Global Collection is coming to town, Houston, TX to be exact!

Be prepared to once again see the best Brangus genetics gathered from across the country!

Siblings, daughters and sons from the most sought after bloodlines in the industry, including winners of the prestigious Chimney Rock Challenge Pen Show!

For more information contact: Kyle Devoll 979/820-8358 kjdevoll@gmail.com

A full house of enthusiastic cattlemen from 15 states gathered at Southern Cattle Company, Marianna, FL, on October 30, 2010, to evaluate a powerful set of Angus, Brangus, Ultrablack and Charolais bulls. Billed as the “Less Feed, More Gain” Bull Sale, buyers and cattlemen gave a resounding nod of approval as 178 bulls commanded an average of $3088 and Second High Selling Lot: Jim Wannamaker, J Bar M Brangus, Swansea, SC, took home the second high selling Brangus bull, Southern Griese 468W2. grossed $549,600.

Buyers engaged in active bidding from start to finish with the final drilldown computing to 78 Brangus and Ultrablack bulls averaging $3076; 79 Angus bulls averaging $3065; and 21 Charolais bulls averaging $3,119. Following the bull sale 150 commercial Southern Cattle Company bred heifers were marketed averaging $1168 per head. The day’s total gross sales tallied $724,750.

Robert Yates Ranch, Hamptonville, NC, waved the final bid on the top selling bull lot of the sale at $40,000. The bid earned Yates the right to a choice of one of three star-studded Brangus full siblings from the famed 607L11-468S77 cow family and sired by Brangus breed legend MC Real Deal 541R3. Born within three days of one another, these mid-December 2009 calved flush mates are packed with powerful performance and tremendous muscle expression. Yates will await the results of yearling ultrasound data prior to his final selection.

The winning bid afforded Robert Yates and

Cattle Solutions

Continued on page 28 26 | november/december 2010

Brangus Journal

Jesse

of Brinks 392P105

Economic Traits Where They Matter EPDs BW -2.2 10% Milk 7 IMF .23 4%

The King of Calving Ease... with these bonus traits built in • Superior milking daughters • Incredible IMF • Gentle disposition

Owned by McCreary Farms & John and Debbie Maurer Group

40

Semen $ Cattle Solutions

Semen Marketed By:

Richard Hood - cell 979/224-6150 office 979/828-2722 www.AMSCattle.com

Brangus Journal november/december 2010 | 27

Continued from page 13.

How Strong is our Membership?

Membership in all beef breed associations has declined over the last few years. One should remember though that we have continued to lose producers across the board on a national beef industry level as well. Why would we as a seedstock supplier be any different? It is pretty simple: When there are less cows, fewer seedstock bulls are needed.

When you look at the trends, our decline in membership is not as steep as most other breeds. Our biggest losses have occurred in members with less than 50 head. Statistics would tell you that fixed costs on an operation with less than 50 head are about the same as a larger operation. When those costs are spread over a small number of cows, the

overhead cost per cow is probably a large reason some of those producers have exited the business. The good news is that the remaining membership is getting stronger and is expanding their cowherd. This is the true sign of strength of the association.

At year’s end, I would encourage all our members to take the time to assess their direction and how the Brangus breed can better serve the commercial beef producer. We must continue to progress in a way that would be in tune with the beef industry. We must all recognize that the success and profitability of Commercial Cow-Calf producers are directly responsible for the long term success of IBBA and profitability for all Brangus breeders. BJ

salereports Continued from page 26.

Pete Peterson of Robert Yates Ranch rights to one-half interest and shared possession of the future herd sire.

Volume Buyer: (L-R) Volume bull buyer, Kervin Stephens, of Texas, with Leigh Ann Ennis of Southern Cattle Company.

A team of buyers piloted by ABS Global, Inc., DeForest, WI, gestured a nod representing $30,000 on Lot 1, Southern Protégé 91183, the second high selling bull of the sale from the Angus offering. Joining ABS Global in the one-half interest and shared possession purchase were Lazy TV Gelbvieh, Mobridge, SD; Leachman Cattle of Colorado, Wellington, CO; and Summitcrest Farms, Summitville, OH. 91183 distinctly represents Southern Cattle Company’s dedication to improved feed effeciency and attention superior genetic production. The January 21, 2009, lot is sired

by GAR-EGL Protégé, the number one ABS Global profitability sire, and out of a G A R Retail Product bred dam. Sporting balanced, power-packed EPD’s and a feed efficiency marker of (-.45), cattlemen have not seen the last of this mighty force.

Lots 101 and 184 both commanded sticker prices of $5900 making them the third and fourth high selling bulls. Long-time Brangus breeder, Jim Wannamaker, J Bar M Brangus, Swansea, SC, took home lot 101, Brangus bull Southern Griese 468W2. This massive, powerfully made Griese of Brinks 803R27 son had a tremendous number of admirers who were attracted to his thickness, depth of body and his overall completeness. He recorded an adjusted ultrasound IMF reading of 4.563 percent.

Steve Bonham, New Castle, OK, found Lot 184, Charolais bull Southern Firemaker 84018, for $5900. This dominant lot was under the watchful eye of many bidding contenders. Buyers respected this bull’s tremendously deep rib and flank, muscle, moderate frame and powerful performance numbers. The two-year old herd sire was sired by WDZ Firemaker 6062 and out of Southern Elvira 6851.

Volume bull buyers were South Port Ranch, FL; Kervin Stephens, TX; and Terry Gerrald, GA. Colonel Doak Lambert, Coppell, TX, auctioneered the sale and Parker Friedrich Angus Marketing of Texas managed the sale.

To be added to Southern Cattle Company’s mailing list or for more information, please call 850/352-2020 or visit them on the web at www.SouthernCattleCompany.com.

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meet the Candidates

Candidates for Area 2

Arkansas, Louisiana, & Mississippi

ronald coy flake ECRU, MS

I am 54 years old and have been married to Janet Mills Flake for 23 years. We are the proud parents of three beautiful children: Anna Claire 19, who is in her second year of pharmacy school; Ehan 18, who is a freshman on a baseball scholarship at our local junior college; and Whit 15, who is a sophomore in high school and my righthand on the farm.

I am a retired chemical engineer who devotes all my time to my family and registered Brangus cattle. I have been affiliated with beef cattle my entire life and a registered Brangus breeder for 22 years.

I have a special interest in the genetics of Brangus and believe the

ability of the Brangus breed to pull the top genetics from two breeds is what makes it superior to others.

Candidates for Area 3

North Dakota, South Dakota, Minnesota, Wisconsin, Iowa, Illinois, Missouri, Kansas, & Nebraska

cody gariss lamar, mo

As a third generation cattleman, Cody Gariss co-owns and operates his family’s diversified cattle operation in Lamar, MO. The Gariss Ranch consists of approximately 50 registered Brangus cows, over 400 commercial Brangus females, and, in addition, markets nearly 1000 yearlings annually. Very active throughout his youth in 4-H and FFA, Cody exhibited cattle throughout his eligibility at the local, state, and national levels. After high school he attended Missouri State University, graduating with honors in 2005, with a major in Animal Science and a minor in economics. While at Missouri State, Cody was president of Collegiate Farm Bureau, Block and Bridle, and managed the 2005 Missouri State University Elite Event, an annual purebred sale consisting of Angus and Charolais females. Following college he returned home to join his father and grandfather in the family operation. Cody is still active in helping junior 4-H and FFA members with their individual livestock projects, and, in addition, has had the opportunity to judge numerous local and regional cattle shows throughout Missouri. Cody currently serves on the Barton County Farm Bureau Board of Directors, and is treasurer of the Barton County F.A.R.M. committee. Cody and his wife, Emily, are members of the Milford Christian Church.

There has never been more optimism and excitement about the Brangus business! With that being said, in order to put the breed

in the driver’s seat of the commercial industry, leadership at the association level is of utmost importance.

Cody has the background within the purebred industry to understand the importance of maintaining the breed’s integrity, and at the same time continuing to improve upon the resources available that will allow fellow purebred breeders more tools and opportunities to promote and market their cattle. On the commercial level, Cody knows, first-hand, the value of commercial Brangus females, and the ability their progeny have to grow, gain, and grade, and will continue to convey that message to fellow cattlemen and women. Cody also understands and appreciates the importance of making sure youth have opportunities to succeed within the breed, and vows to make their achievement a priority.

As a potential director, Cody is anxious to hear from fellow members in Area 3 with their thoughts and ideas regarding the future of the breed. Cody Gariss is enthusiastic about the road ahead of the Brangus breed and would be honored to add his balanced perspective as a director on the IBBA Board.

Sharee Sankey council grove, ks

Education: Kansas State University-Manhattan, Kansas * Bachelor of Science-Agriculture Communications -While at KSU was a member of the Livestock Judging Team

Married to Chris Sankey with two children. Our son, Cody Sankey is the Purebred Beef Cattle Manager at Michigan State University-Lansing, Michigan. Our daughter, Jeana and

Continued on page 30 Brangus Journal november/december 2010 | 29

meetthecandidates Continued from page 28. her husband Dustin Hurlbut own and operate Hurlbut Cattle Company- Clark, South Dakota.

Experience: * 4th Generation Cattlewoman. * Own and operate Sankeys 6N Ranch with my husband Chris in the Kansas flinthills, a Registered Angus & Brangus cow-calf operation. * We show cattle on a state and national level.

- We have owned & shown 3 IBBA Show Heifers of the Year.

- We have owned & shown 3 IBBA Show Bulls of the Year.

- We owned & showed the 2008 American Angus Association Show Bull of the Year. * We host a Fall Female Production Sale every year. * Performance test bulls at the Midland Bull Test- Billings, Mon tana. * We have 3 Brangus bulls leased to two major A.I. Bull Studs (Genex & Select Sires). * We have sold cattle Internationally.

Activities: * American Royal Livestock Committee Member * IBBA Show Committee Member * Kansas Angus Association Board of Directors * 2008 & 2009 American Angus Association Kansas Delegate to the National Meeting. * 2005-2006 President American Angus Auxiliary * 2001-2002 President International Brangus Auxiliary * 1991-1999 IBBA Board of Directors Member * 1985-1999 Kansas Beef Expo Board Member * 1981-1982 President Kansas Angus Auxiliary * Past Chairman IBBA Promotions Committee * Chair or Co-Chaired 2 National Junior Brangus Shows * Committee Member hosting 2 National Junior Angus Shows Honors: * IBBA Herdsman of the Year * IBBA Wickerbill Award * Kansas Junior Angus Association Honorary Member

Candidates for Area 7

Texas, New Mexico

don cox katy, tx

Don Cox has been in the Brangus business for 28 years. He has served on the IBBA Board for 3 years and this last year as President.

His dedication to the Brangus Breed and Association is evident with his time he spends at IBBA events and Association business. Don has served on the following committees, Breed Improvement, Show Advisory, International, Chairman of Membership and Education, Chairman of Finance Committee. Don is on the TBBA Board of Directors, member of the NCBA, and has been involved with IBBA Global Round Up following the annual meeting in Houston. One of Don’s proudest moments was being awarded the 2006 IBBA Breeder of the Year Award.

Don was born September 24, 1952, attended Sam Houston State University and graduated in 1975 with a Bachelor of Business Administration in Marketing. Don is currently Chairman of Cox Global Associates, Inc., a Registered Investment Advisory Business, and has also

served as Business Manager and on the Board of Trustees for his church for 15 years. Don has served on many boards and currently is President of Harris-Fort Bend County Municipal District 4. He has also served as Chairman of City of Katy Charter Review Committee, and as City of Katy Election Judge. Don’s passion is the cattle business and is very proud of the Brangus Breed and the strong financial position the IBBA is in compared to other associations in the cattle business. His desire is to grow the Brangus Breed, expand on Members services, and lower the costs to members in the Brangus business.

dennis hengst giddings, tx

My name is Dennis Hengst. I trust you will find my history in the breed and my passion for Brangus cattle will make me the right candidate for Director of Area 7. I was born into agriculture in 1949, the oldest of 5 children of a cotton, grain and commercial livestock farming family. The 4-H program was not active in Thorndale during my grade school years. Upon entering high school, I became very active in the Thorndale Vocational Agriculture program and the Thorndale FFA Chapter. I first exhibited Shorthorn cattle and registered Hampshire swine. Before my sophomore year, Mr. Bobby Scroggins, also a long-time Brangus breeder, came back to Thorndale as the vocational agriculture teacher. With his encouragement, I began studying different breeds of cattle. I narrowed it down to Brangus and Charolais, and eventually decided upon Brangus. My involvement in the Brangus breed started in 1966 when Mr. Scroggins accompanied me to purchase my first heifer from Willow Springs Ranch in Burton, Texas. The next year, we purchased additional heifers for both of my brothers as well as for me. At that time, I also purchased my first Brangus bull. Mr. Matt Syler, the manager, was also great assistance 30 | november/december 2010

Brangus Journal

in selecting our first bull and heifers.

I first joined as a junior member and then transferred it over to a senior membership number 1355 upon entering college. Showing Brangus cattle became a family tradition as my two brothers and two sisters all showed many champions from the late 60’s and throughout the 70’s.

This includes numerous champions in the junior show at San Antonio, Houston, and the National Junior Brangus Show. MSTR BARON JULIET 4 was our first champion female at Houston in 1968 and PW MS YUVALLE 133/7 was our last Houston champion, winning back to back titles in 1978 and 1979. These two females can still be found in many of our pedigrees today. Rocking H Jeanne 38, the 1978 National Junior Brangus Show reserve champion sold to Brinks Brangus and Choya Ranches as a donor cow prospect. While in college, I contacted some of the newer breeders, including Brinks Brangus

to sponsor trophies for the Junior Brangus Show at the San Antonio Livestock Show and Rodeo, prior to this no trophies had been given in the junior show.

I graduated from Texas A&M University with a Bachelor of Science degree in Agricultural Education in 1972, with emphasis on animal science. Upon graduation, I was employed with the Texas Agriculture Extension Service as Assistant County Agricultural Extension Agent in Lee County, Giddings for three years and then County Extension Agent - Agriculture in Maverick County, Eagle Pass for four years. In 1979 we moved back to Giddings, Texas where I am a state certified general real estate appraiser and real estate broker.

I have been married to Helen (Prinz) Hengst for 37 years. Our marriage has been blessed with three children, Crystal, Gregory, and Karl.

They were active in 4-H and FFA and exhibited Brangus cattle as one of their projects. Our children and their spouses are graduates of Texas A&M University. Crystal and her husband Kyle Devoll are both Animal Science majors, both are involved in cattle marketing, photography, and ad design. Gregory and his wife Heather majored in Agronomy and Poultry Science respectively. Gregory farms in Thorndale, Texas and Heather is a school teacher in Rogers. Karl is also an Animal Science major and is employed as Operations Director for the San Antonio Stock Show & Rodeo. Hengst Brothers Brangus, which started out as my brothers and I, is now my two sons, my wife, and I. As the children were in school, I was an adult leader for our local 4-H program and as well as being active with the FFA program. I coached

the Lee County 4-H livestock judging team for many years; they were competitive in many contests including the Houston Livestock Show & Rodeo. Some of the past members went on to judge collegiately. I served as a past director and president of the Lee County Junior Livestock Show for many years. I am a volunteer with the Houston Livestock Show & Rodeo as a member of the Area Go Texan Committee.

I served as the Ambassador of the county committee for five years with emphasis on promoting the Houston Livestock Show & Rodeo as well as on raising scholarship funds for the youth of Lee County.

My wife and I are also members of Immanuel Lutheran Church in Giddings, Texas where I serve as an elder and usher. I am also a current Texas Brangus Breeders Association director.

Over the past 44 years we have developed a program that emphasizes producing top quality bulls for the commercial cattleman.

Our current herd sires are Henderson of Brinks 30S7 and Suhn’s Formation 331W17, in addition to these bulls, we use A/I sires that we feel will compliment the genetics in our program.

If elected to Director I would strive to increase the promotion of the Brangus breed to cattleman. The Brangus breed is exceptional, we should all be proud to be a part of this great breed. I believe if we educate the commercial industry on the benefits of Brangus cattle ranging from being maternally oriented, adaptable to numerous environments, and the carcass quality we posses, our marketability will be limitless. I also desire to leave a strong, viable breed association for the next generation.

Candidates for Area 11

States within Eastern Time Zone

charles m (mike) burke waynesboro, ga

My involvement with the beef industry began in the mid-1960’s when my Dad purchased 20 Angus heifers. I was a young teenager at the time, but from an early age I was the chief fence-mender and cow-chaser. What I would have given for a good cow dog!

My Dad died in 2000. After decades of helping my Dad with his herd, I started my own herd in 2002 when I purchased 40 Angus x Brangus cows. I named our farm, Burke Brangus Farm because from previous experience, I knew the direction that I wanted to take with my herd. As of January 1, 2010, we had grown to 125 commercial Brangus brood cows with calves, 20 Brangus bred heifers, 50 Brangus yearling heifers, and 5 Brangus bulls. We have used Cow Creek Ranch bulls on our commercial herd for the last 7 years, and we have become a reputable source of commercial Brangus replacement females.

In April 2009, we entered the purebred business at the Southeast Brangus Breeders Association’s sale. In November 2009, we purchased 11 top registered Brangus heifers at the GeneTrust sale at Chimney Rock in Arkansas. In 2010, we continued to add to our registered Brangus herd by acquiring top genetics from the 2010 Global Collection sale, the Quail Creek Brangus sale, the Southeast Brangus Breeders Association’s sale, the Stars & Stripes sale, and by private treaty. Currently, we own 26 registered Brangus including a great potential herd sire and Garrett son, Chattooga 289U2. We live in a very hot, dry, and humid part of Georgia, and we know what Brangus can do from the purebred and the commercial viewpoints. We are committed to Brangus!

In the early to mid-1980’s, I was the President of the Burke County Cattlemen’s association for three consecutive years. Currently, in addition to being the Region 9 Vice President for the Georgia Cattlemen’s Association, I am on the Board of Directors for the Burke County Cattlemen’s Association, the Georgia Brangus Breeders Association,

and the Southeast Brangus Breeders Association.

My wife, Susan, is an Advance Practice Nurse in Augusta, GA. I have two sons - Paul lives in Atlanta, GA, and David lives in Washington DC. Susan has two daughters - Erin and Caitlyn. They both live in Evans, GA. Susan’s mom, Patricia, is our only living parent. She is very special to all of us.

I obtained a Bachelors Degree in Civil Engineering Technology from Southern Technical Institute in Marietta, GA. At the time, Southern Technical Institute was a division of Georgia Tech. I worked for Georgia Power Company and Southern Nuclear Company (both are subsidiaries of the Southern Company) for 31 years before retiring at the age of 55. I held various positions in construction engineering, quality assurance, environmental, performance analysis, and the corrective action programs.

In my previous career, I longed for quitting time so that I could go to our farm and check on the cows. What great mental therapy!

I retired in early 2008, and I have thoroughly enjoyed being able to concentrate on our cattle operation. Also, it has been great to have time available to devote to the various positions that I have accepted in the cattle industry. When I accepted those positions, I accepted many additional responsibilities. I want to step up to the plate and to do the best for the advancement of the Brangus breed and the cattle industry that I represent.

Brangus Journal november/december 2010 | 31

2010 Western National Show in Oklahoma

Grand Champion Female & Heifer Calf Champion Miss JLS Chanel 157W10 Exhibited by: Katy Knox, Hempstead, TX

Reserve Grand Champion Female & Sr Champion Heifer Miss JLS Dawn 789U8 Exhibited by: Katy Knox, Hempstead, TX

Champion Jr Heifer Calf SCC Dream Girl 222X Exhibited by: Callie Scott, Angleton, TX

Reserve Champion Jr Heifer Calf LF Lizzy Exhibited by: Colten Leech, Stark City, MO

Reserve Champion Heifer Calf DDD Ms Fancie 804W43 Exhibited by: Doguet Diamond D Ranch, McCoy, TX

Champion Summer Heifer SCC Raven 302W3 Exhibited by: Callie Scott, Angleton, TX

Champion Junior Heifer TR Ms Champ 1080W Exhibited by: Randy & Debbie Rhodes, Shepherd, TX

Reserve Champion Sr Heifer DDD Ms Prescilla 820U14 Exhibited by: Doguet Diamond D Ranch, McCoy, TX

Champion Cow/Calf Pair JG Miss Lights Out Baby Exhibited by: Jack T Gorczyca IV, Harrah, OK

Grand Champion Red Female & Champion Red Summer Heifer TRIO’s Wildfire 175W Exhibited by: Austin Acord, Madisonville, TX

Reserve Grand Champion Female & Champion Red Jr Heifer Miss TRG Amaretta Exhibited by: Justin Hillin, Woodway, TX

Reserve Champion Summer Heifer Jakes Ms Unheard of Newt 58W Exhibited by: Jacob Allen Jones, Stillwater, OK

Reserve Champion Jr Heifer SCC Miss Taylor 313W Exhibited by: Savannah Scott, Angelton, TX

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Brangus Journal

2010 Western National Show in Oklahoma

Champion Red Jr Heifer Calf VF Superwoman 74X Exhibited by: BKC Ranch, LLC, Hockley, TX

Reserve Champion Red Jr Heifer Calf BKC Wonder Woman 101X2 Exhibited by: Allison Claire Deshotel, Ville Platte, LA

Champion Red Heifer Calf BKC Miss Grand 81W Exhibited by: BKC Ranch, LLC, Hockley, TX

Reserve Champion Red Heifer Calf BCC Ms Rocky Street 01W Exhibited by: Audrey Acord, Madisonville, TX

Reserve Champion Red Jr Heifer Broken A Angelina 114W Exhibited by: Austin Acord, Madisonville, TX

Champion Red Cow/Calf Pair CX Ms Red Chief 59/U Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Reserve Champion Red Sr Heifer DCC Ms Promise Girl 133U Exhibited by: Dillard Land & Cattle, LTD, Katy, TX

Grand Champion Bull & Champion Jr Bull DDD Walks Alone 193W6 Exhibited by: Doguet Diamond D Ranch, McCoy, TX

Reserve Grand Champion Bull & Champion Intermediate Sr Bull Daltons Eli Exhibited by: Dalton Brangus, Ava, MO

Champion Jr Bull Calf JG Mr 747 Back In Black Exhibited by: Jack T Gorczyca IV, Harrah, OK

Champion Bull Calf RCC Pilgrim 88W Exhibited by: Stephen Roop, Grapevine, TX

Reserve Champion Jr Bull KK Mr Powerstoke 915W Exhibited by: Katy Knox, Hempstead, TX

Reserve Champion Red Summer Heifer CX Ms Red Chief 314/W1 Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Champion Red Sr Heifer MCC Maricel 30U Exhibited by: Kelsey Munoz, Pearland, TX

Brangus Journal november/december 2010 | 33

2010 Western National Show in Oklahoma Reserve Champion Jr Bull Calf SBR Mr Gabriel 607UX Exhibited by: Ciara Pullens, Jackson, MS

Reserve Champion Summer Bull CPPT Gundy 40 Exhibited by: Tatum Natasha-Jo Pritchard, McLoud, OK

Reserve Champion Bull Calf Mr JLS Bret 915W63 Exhibited by: JLS International, Robertsdale, AL

Reserve Champion Intermediate Sr Bull DCC Mr Paladin 915U5 Exhibited by: Dillard Land & Cattle, LTD, Katy, TX

Champion Summer Bull Mr JLS Savage 915W42 Exhibited by: JLS International, Robertsdale, AL

Champion Sr Bull Mr JLS Mighty Mouse 748U5 Exhibited by: JLS International, Robertsdale, AL

Grand Champion Red Bull & Champion Red Sr Bull CX Payloads Meathouse 930/U Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Reserve Champion Red Jr Bull CX Mr Home Run 358/W Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Champion Red Jr Get of Sire CX Home Run 135/P Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Champion Breeders Herd Exhibited by: Dillard Land & Cattle, LTD, Katy, TX

Reserve Grand Champion Red Bull & Champion Red Jr Bull MBJ Wiseguy 269W Exhibited by: TRIO Cattle & Genetics, LLC, Dallas, TX

Champion Produce of Dam Ms JLS Newsmaker 915R11 Exhibited by: Dillard Land & Cattle, LTD, Katy, TX

2010 National Show of Merit in Louisiana

Grand Champion Female & Champion Sr Heifer DDD Ms Sylvia 804U27 Exhibited by: Thomas Show Cattle, Shepherd, TX

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Reserve Grand Champion Female & Champion Heifer Calf Miss JLS Chanel 157W10 Exhibited by: Katy Knox, Hempstead, TX

Brangus Journal

Champion Jr Heifer Calf DDD Ms D’Anna 119X2 Exhibited by: Blake Wellman, Brenham, TX

2010 National Show of Merit in Louisiana

Reserve Champion Jr Heifer Calf GT Miss Rose 240X Exhibited by: Thomas Show Cattle, Shepherd, TX

Reserve Champion Heifer Calf RCY Miss LTD 302W8 Exhibited by: Royal Genetics, Bremond, TX

Champion Summer Heifer SCC Raven 302W3 Exhibited by: Callie Scott, Angleton, TX

Champion Jr Heifer JH Rockstars Golden Girl 11W Exhibited by: Justin Hillin, Waco, TX

Reserve Champion Sr Heifer Miss JLS Dawn 789U8 Exhibited by: JLS International, Devine, TX & Katy Knox, Hempstead, TX

Reserve Champion Summer Heifer D Bar D Ms Fancy 37W Exhibited by: SK Ranch, Lake Wales, FL

Reserve Champion Jr Heifer DDD Ms Hannah 38W2 Exhibited by: Blake Wellman, Brenham, TX

Grand Champion Red Female & Champion Red Summer Heifer TRIO’s Wildfire 175W Exhibited by: TRIO Cattle & Genetics, Madisonville, TX

Reserve Grand Champion Red Female & Champion Red Jr Heifer Calf Broken A Emerald 14X Exhibited by: TRIO Cattle & Genetics, Madisonville, TX

Reserve Champion Red Jr Heifer Calf VF Superwoman 74X Exhibited by: BKC Ranch, Hockley, TX & Vonderosa Farms, Hempstead, TX

Champion Red Heifer Calf BCC Ms Rocky Street 01W Exhibited by: TRIO Cattle & Genetics, Madisonville, TX

Champion Red Jr Heifer Broken A Angelins 114W Exhibited by: TRIO Cattle & Genetics, Madisonville, TX

Champion Red Cow/Calf Pair CX Ms Red Chief 59/U Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Brangus Journal november/december 2010 | 35

2010 National Show of Merit in Louisiana Reserve Champion Red Heifer Calf BKC Miss Grand 81W Exhibited by: BKC Ranch, Hockley, TX

Champion Red Sr Heifer DCC Ms Promise Girl 133U Exhibited by: Dillard Land & Cattle, Katy, TX

Reserve Champion Red Summer Heifer CX Ms Red Chief 314/W1 Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Reserve Champion Red Sr Heifer MCC Maricel 30U Exhibited by: Kelsey Munoz, Pearland, TX

Reserve Champion Red Jr Heifer Miss TRG Amaretta Exhibited by: Justin Hillin, Waco, TX

Grand Champion Bull & Champion Sr Bull Mr JLS Mighty Mouse 948U5 Exhibited by: JLS International, Devine, TX

Reserve Grand Champion Bull & Champion Jr Bull DDD Walk Alone 193W6

Exhibited by: Doguet Diamond D Ranch, McCoy, TX & Blazer Land & Cattle, Hempstead, TX

Champion Jr Bull Calf D Bar D Last Play 37X1 Exhibited by: D Bar D Brangus, Ellisville, MS

Champion Sr Bull Calf RCC Pilgrim 88W Exhibited by: Stephen Roop, Grapevine, TX

Reserve Champion Jr Bull Calf SBR Gabriel 607UX Exhibited by: Sunnybrook Ranch, Jackson, MS

Reserve Champion Sr Bull Calf Mr JLS Bret 915W63 Exhibited by: JLS International, Devine, TX

Champion Summer Bull Mr JLS Savage 915W42 Exhibited by: JLS International, Devine, TX

Champion Intermediate Sr Bull Daltons Eli Exhibited by: Dalton Brangus, Ava, MO

Reserve Champion Jr Bull DDD Toughman 804W10 Exhibited by: Bret Lee, Abbeville, LA

Grand Champion Red Bull & Champion Red Jr Bull MBJ Wiseguy 269W

Reserve Grand Champion Red Bull & Champion Red Sr Bull CX Payloads Meathouse 930/U Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Reserve Champion Intermediate Sr Bull DCC Mr Paladin 915U5 Exhibited by: Dillard Land & Cattle, Katy, TX

Exhibited by: TRIO Cattle & Genetics, Madisonville, TX; MBJ Ranch, Wharton, TX & Rancho La Victoria, Tamaulipas, MX

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Brangus Journal

2010 National Show of Merit in Louisiana

Champion Red Jr Bull Calf CX Dream Boy 59/X Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Reserve Champion Red Jr Bull Calf MCC Red Bone 81X Exhibited by: Gregory Munoz, Pearland, TX

Champion Breeders Herd Exhibited by: Dillard Land & Cattle, Katy, TX

Reserve Champion Red Jr Bull CX Mr Home Run 358/W Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Champion Produce of Dam Ms JLS Newsmaker 915R11 Exhibited by: Dillard Land & Cattle, Katy, TX

Reserve Champion Red Sr Bull CX Legends Dream 610/U1 Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Champion Red Jr Get of Sire CX Mr Home Run 135/P Exhibited by: Cox Excalibur Red Brangus, Katy, TX

Brangus Journal november/december 2010 | 37

HOW TO: Total Herd Reporting The IBBA Total Herd Reporting system is designed to improve the collection of performance information on all active animals in the breed and to equally spread the costs of promoting the breed across all active animals in the breed. Under THR members will pay a single, annual assessment on each animal of “assessment age”. Payment of the annual assessment on a

cow entitles the cow’s owner, at no extra charge, to register 1 calf born to that cow during that 12 month period and a single transfer of that calf to a new owner if the transfer occurs before the animal reaches 24 months of age if a female or 30 months of age if a male. Payment of the annual assessment on a bull allows for the subsequent registration of calves sired by the bull during that year of service, provided all other registration requirements have been met.

Females are assigned a season which is determined by either the last calf reported or by their date of birth. Once a female is assigned a season, she stays in that season until a calf is reported that makes her change seasons.

• • •

During each 12 month period one of the following must be received for each active female on inventory: A calf record including a weaning date and weaning weight (regardless of whether or not the calf will be A calf record and a pre-weaning disposal code for the calf.

A reason code if the cow did not produce a calf. (Example: Code 31 – Open, missed calving opportunity)

registered.

Assessment age females will be deactivated and removed from the breeder’s inventory unless one of the above items is reported each year. A reactivation fee will be required for reinstatement.

SPRING THR DEADLINE FEBRUARY 28, 2011 The spring 2011 Preliminary reports will be mailed on January 14th. This list represents ALL active animals assigned to your spring herd. The animals listed in the assessment age section will be invoiced to you on March 1st, 2011 unless you dispose or transfer them out of your inventory by the deadline. If mailing in disposals or transfers they must be received by February 14th to ensure IBBA staff has adequate time to process changes.

There are two ways to report disposals.

Option 1 (paper reporting): If mailing back the report for the staff to update disposals, choose the appropriate disposal code from the list provided on the report and write the code in the column titled ‘Disposal Code’. Allow adequate mailing time for receipt

by February 14th.

Option 2 (on-line): Please Note: Unless assessment age animals are disposed or transferred out of your inventory by February 28th you will receive an invoice for their 2011 assessment on March 1st.

If reporting online, simply click on THR located under Herd Management and then click on Spring Inventory to reveal the page. Once there, you can dispose of any animal in your spring herd by simply clicking on the words Disposal Code. This opens a drop down box with the disposal codes listed.

Choose the appropriate disposal code for each animal you wish to dispose. Once all animals have been assigned disposal codes click on the continue button at the bottom of the page. If reporting online please do not mail the reports back to IBBA

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SPRING THR NO PROGENY REPORT DEADLINE FEBRUARY 28, 2011 The Spring No Progeny Report lists all mature females for which no calf or reason code has been reported for the prior year (2010). The deadline for reporting a calf record or reason code for these animals is February 14th if reporting by mail and February 28th if reporting online. All nonreporting females will be deactivated and removed from your Spring Inventory on March 1st.

There are two ways to report calves or reason codes: Option 1 (paper reporting): If mailing back the report for the staff to enter calves, weaning data, and/or reason codes, fill in all the calf information (including weaning data or pre-weaning disposal code) or the reason code for the cow. Allow adequate mailing time for receipt by February 14th.

Option 2 (online): If reporting online, simply click on THR located under Herd Management and then click on No Progeny to reveal the page.

Once there, you can assign a reason code by simply clicking on the words Reason Code. This opens a drop down box with the reason codes listed. Choose the appropriate reason code for each animal. Once all animals have been assigned reason codes click on the continue button at the bottom of the page. If reporting online please do not mail the reports back to IBBA.

To report calves along with their weaning information online click on the words Record Calves located under Herd Management. Fill in all required information on the calves. If you do not want a calf to be registered, simply leave the name field blank. If assistance is needed to enter registrations or weaning data please contact the IBBA office. If reporting online please do not mail the reports back to IBBA.

Brangus Journal november/december 2010 | 39

Reporting Weaning Data Part of the Total Herd Reporting process is reporting the weaning information on all calves whether or not you wish to receive a registration certificate on them. If you have calves that were sold or died prior to weaning, there are disposal codes you can enter for them.

There are two ways to report weaning information or pre-weaning disposal codes.

Option 1 (paper reporting): At the end of the No Progeny report you will see a list of animals that are missing weaning data. Fill in the date weighed, weight, disposal code, or pre-weaning disposal code and other information available and mail back to the IBBA office by the deadline.

Option 2 (online): To report weaning information online click on the words Enter Weaning located under Herd Management. Fill in the weaning data and/or disposal codes. Please contact the IBBA office is assistance is needed. If reporting online please do not mail the reports back to IBBA

Keeping in Contact with You The Brangus Journal

is a product of:

Brangus Publications, Inc. San Antonio, Texas Please contact us at: Phone: 210.696.8231 E-mail: brangusjournal@int-brangus.com

40 | november/december 2010

Brangus Journal

Please update us with your current e-mail address so that we can keep you updated with the latest information on Brangus Marketing Programs and Genetics.

Brangus Journal november/december 2010 | 41

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Brangus Journal

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BRANGUS J

O

U

R

N

A

2011 Media Guide

L

Advertising Rates (black & white)

MISSION STATEMENT

T

he Brangus Journal is an international news magazine serving the Brangus breed of beef cattle including Brangus crossbreds and Brahman

and Angus stock necessary to produce Brangus cattle.

The International Brangus Breeders Association (IBBA) empowers members to advance the quality, reliability and value of Brangus and Brangusinfluenced cattle; provides innovative programs and services which enhance the economic well-being of members and commercial customers.

Focus

January/February

March/April

Mails April 1

May/June

Mails June 1

6x

Commercial

Full Page

$580.00

$485.00

$725.00

2/3 Page

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$575.00

1/2 Page Island

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1/2 Page

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1/3 Page

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1/4 Page

$210.00

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*State Directory

-

$350.00

-

1-inch Service Ad

$22.50

-

-

Display Column Inch

$26.00

-

-

Color Rates Single color-$170.00; Four-color-$340.00 Inserts, Business Reply Cards & Other Specialty Advertisements Available. Contact advertising sales coordinator for quote.

2011 Editorial Calendar: Brangus Journal

Issue

Mails Feb 1

1x

Circulation

Ad Materials Due Date

The Model Has Changed: What seedstock producers must do to survive the next decade

2000 IBBA Members

January 10, 2011

Its All About the Bulls: The real way a breed gains market share

2000 IBBA Members

March 10, 2011

2000 IBBA Members + 3000 International Brangus Breeders

May 10, 2011

International & Convention Highlights

Bilingual edition covering Brangus events and issues across the globe.

July/August

Seedstock Marketing: Making yourself work for today’s Commercial Producer

2000 IBBA Members

July 10, 2011

September/October Mails Oct 1

Adding Value: Programs that build value in your genetic package

2000 IBBA Members

September 10, 2011

November/December

Year in Review

2000 IBBA Members

November 10, 2011

Mails Aug 1

Mails Dec 1

Highlights and year end review.

46 | november/december 2010

Brangus Journal

ADVERTISERSINDEX ADVERTISER

PAGE

ADVERTISER

PAGE

ADVERTISER

PAGE

American Marketing Services

7, 45

Global Collection Sale

26

Rock Hill Brangus

17

Barnes, Tommy

45

Hengst Brothers Brangus

24

Salacoa Valley Farms

21

C I Brangus

21

Houston Livestock Show

11

Southern Cattle Co

1

Cattle Solutions

45

Integrity Marketing

16

Star G Ranches

9

CattleMax

45

JM Cattle Co

10

TBBA

14

Chisom Trail Brangus

9

Lambert, Doak

45

The Oaks Farm

OBC

Corlay Farms

15

Livestock Photos by Nancy

45

Triple JR Cattle Co

18

CUP Lab

45

McCreary Farms

27

Triple RRR Ranch

9, 17, 21

Doguet Diamond D Ranch

25

Oakley, Lakin

45

Truitt Brangus

17

Dotson, Wes

45

OvaGenix

45

Wild River Ranch

22

Elgin Breeding Service

45

Pfizer

5

GeneTrust

23

Quail Creek Brangus

19

CALENDAROFEVENTS DECEMBER • 2010

22

GeneTrust @ Suhn Cattle Co - Eureka, KS

4

GeneTrust @ Cavender Ranches - Jacksonville, TX

25-26

Southern’s Dams of Distinction Sale - Marianna, FL

16

TBBA Sale - San Saba, TX

26

Austin Jr Brangus Show - Austin, TX

JANUARY • 2011

26

16th Annual West Texas Springtime Sale - Abilene, TX

8

TBBA South Texas Sale - Beeville, TX

APRIL • 2011

22

Fort Worth Jr Brangus Show - Forth Worth, TX

23

GeneTrust @ Cavender Ranches Bull Sale - Jacksonville, TX

FEBRUARY• 2011

MAY • 2011

6

San Antonio Open Brangus Show - San Antonio, TX

14

12

San Antonio Jr Brangus Show - San Antonio, TX

JUNE • 2011

12

Third Annual Best in the West Sale - Marana, AZ

12

18-19

TBBA Annual Covention & Spring Time Sale - Salado, TX

JULY • 2011

20

San Angelo Jr Brangus Show - San Angelo, TX

10-16

National Jr Brangus Show - West Monroe, LA

25

Salaco/Triple RRR/Fluharty Farms Bull Sale - Gause, TX

16

The Brangus Futurity - West Monroe, LA

26

Spitzer Ranch Pro. Cattlemen’s Bull & Com. Female Sale - Fair Play,,SC

OCTOBER • 2011

The Stars & Stipes Sale VII - Raymond, MS

Salacoa Valley Top Quality Brangus Female Sale - Fairmount, GA

MARCH • 2011

8

CX Advantage Sale - Wiemar, TX

4

Houston International Brangus Bull Show - Houston, TX

8

Cow Creek/Southern’s Annual Bull & Comm. Female Sale - Aliceville, AL

4

Global Collection Sale - Houston, TX

15

Doguet’s Diamond D Ranch Annual Bull & Female Sale - Poteet, TX

5

Houston International Brangus Female Show - Houston, TX

21

Triple RRR Ranch Bull & Female Sale - Gause, TX

5

Genetic Edge Sale - Houston, TX

22

Southern’s‘Less Feed, More Gain’Bull & Comm. Female Sale - Marianna, FL

6

Global Roundup - Rosenberg, TX

29

Oak Creek Annual Forage Tested Bull Sale - Chappell Hill, TX

12

Quail Creek Brangus - Cullman, AL

NOVEMBER • 2011

12

Southern Bull & Commercial Female Sale - Caldwell, TX

4-5

GeneTrust Pen Show & Sale @ Chimney Rock - Concord, AR

19

Houston Jr Brangus Show - Houston, TX

18-19

Santa Rosa Ranch Bull & Female Sale - Navasota, TX

19

TBBA West Sale - West, TX

DECEMBER • 2011

20

Mound Creek’s ‘Cowman’s Kind Bull Sale’ - Leona, TX

3

GeneTrust @ Cavender Ranches - Jacksonville, TX

Brangus Journal november/december 2010 | 47

Long-sleeved Shirt. Button-down collar with adjustable cuffs and a patch pocket. Available colors are Red, Natural and Denim ($35).

Ladies also available in Natural (shown at right). Call for size and color availability.

Baseball Cap. Six panel construction, mid profile, stitched eyelets and a Velcro closure. One size fits most ($12).

Colorado Timberline Jacket.

Black with khaki lining. Front and back vents, elastic cuffs with Velcro adjustable strap, elastic sides on bottom hem, inside chest pocket. IBBA logo embroidered on left lapel. Name or ranch monogrammed at additional cost of $10 per line ($65). Call for size availability.

WearGuardŽ BreezeMaster™ Windshirt. Black with smooth nylom taffeta lining. Two side-seam pockets hold essentials. 100% polyester microfiber shell. Machine wash, dry. ($65). Call for size availability.

White Ceramic Mug. IBBA Logo with two-sided imprinted area ($3).

IBBASTORE 48 | NOVEMBER/DECEMBER 2010

Brangus Journal

All prices include tax.

ORDER ONLINE AT WWW.gobrangus.COM OR CALL 210.696.8231

2011

GLOBAL BRANGUS

RoundUp

Bring your Breeding Program to the WORLD! Because the global demand for IBBA genetics is significant and growing, IBBA has put together a unique marketing opportunity for any IBBA member interested in ‘Going Global’. The 2011 Global Brangus Roundup will take place on Sunday, March 6 and will cap off the IBBA Annual Convention and International Brangus Show activities for the year. This one-day event will include a Texas-style meal with entertainment, industry vendors, the IBBA Breeder Showcase Presentation and an excellent oppurtunity to visit with fellow cattlemen from around the world. We are expecting over 200 Brangus breeders and cattlemen from across the globe. These breeders have interests in semen, embryos, and live cattle from both red and black programs.

The IBBA Breeder Showcase is a one-of-a-kind opportunity to expose your breeding program and genetics to the global Brangus community. Participation is open to any IBBA member. There are multiple involvement options, but pen space is limited and will be issued on a first come, first served basis.

A current health certificate will be required on all cattle being exhibited.

Contact Grant Keenen at the IBBA office for further details, (210) 696-8231 or grant@int-brangus.org

Breeder Showcase Displays

$350 for the first Breeder Showcase Display $200 per additional Breeder Showcase Display

Bull Showcase Options Herd Sire Diplay

One bull over 30 months of age

Herd Sire Prospect Display

One bull 18-30 months of age

Bull Calf Display

One or Two bulls less than 18 months

Female Showcase Options Brood Cow Display

One cow over 30 months of age

Cow-Calf Pair Display

One pair, calf less than 7 months of age

Heifer Display

One or Two heifers less than 24 months

Breeder Showcase Display Includes:

• Full Page Ad & Pedigree Info for all Cattle in Program Book *design assistance not included • 2 Promotional Items inserted in Attendee Bags • 2 Event & Meal Tickets • One Designated Animal through Presentation Ring • 2-3 Minute Presentation * emceed in English and Spanish *The above is maximum per breeder, regardless the number of pens*

Vendor Sponsor Package $750 per Vendor Booth Space

***Package may be shared by multiple vendors, but benefits will not increase!***

Vendor Sponsor Package Includes: • Full Page Ad in Program Book *design assistance not included • Display Booth Space *approx. 10’x10’ w/ table • 2-3 Minute Presentation *emceed in English and Spanish • 2 Promotional Items inserted in Attendee Bags • 2 Event & Meal Tickets

Csonka: Sire of Sires

limited number of domestic syndication shares available

LTD of Brinks 415T28

BW

WW

YW

Milk

TM

SC

IMF

4.0

44

88

6.0

28.0

1.9

0.21

Top3%

Top 1%

Patton of Brinks 30T22

Top 1%

REA

FT

0.69 -0.001

Top 5% Top 10%

Braxton of Brinks 392T36

CRC Guardian 9u8U5

Jose Luis Medina & Oskar Juarez Clover Ranch

CSONKA S Y N D I C AT E Joe and Catherine Kassler 4810 Smokey Road Newnan, GA 30263 770-251-6522 H 770-502-1510 Fax www.theoaksfarm.com Cobus Coetzee, Farm Manager 678-378-0598 Cell Dex King-Williams, Asst. Farm Manager 678-378-4697 Cell

Garry Clem Brangus PA R T N E R S Vernon & Vicki Suhn

David Wheeler Sandy P A RSprings T N E R SRanch

1647 200th St - Eureka, KS 67045 (620) 583-5923 - (620) 583-3706 M suhn@wildblue.net www.suhncattlecompany.com