DECEMBER 2017 :: Year-End Issue
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2 | DECEMBER 2017
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IBBA CONNECTION BOARD OF DIRECTORS
AREA 1 :: Chris Heptinstall BOARD MEMBER 205-363-0919 | chris@salacoavalleybrangus.com Term: 2016 - 2019
AREA 2 :: Bill Davis SECRETARY-TREASURER 336-210-1223 :: bdavis@billdavistrucking.com Term: 2017 - 2020
AREA 3 :: Vern Suhn BOARD MEMBER 620-583-3706 :: vern@genetrustbrangus.com Term: 2017 - 2020 AREA 4 :: Davy Sneed BOARD MEMBER 615-904-5850 :: dsfarms1980@gmail.com Term: 2015 - 2018
AREA 5 :: Mike Vorel PAST-PRESIDENT 405-826-6959 :: vorelfarms@gmail.com Term: 2016 - 2019
AREA 6 :: Carolyn Belden Carson BOARD MEMBER 530-713-5111 :: cbcbeef@gmail.com Term: 2015 - 2018
AREA 7 :: Danny Farris BOARD MEMBER 325-669-5727 :: farrisranching@yahoo.com Term: 2017 - 2020
AREA 7 :: Brandon Belt PRESIDENT 254-248-5260 :: brandonbelt@aol.com Term: 2015 - 2018
AREA 7 :: Lee Alford BOARD MEMBER 979-820-4205 :: alfordcattleco.lee3@yahoo.com Term: 2016 - 2019
AREA 8 :: Doyle Miller 2nd Vice President 615-351-2783 :: dmiller@doylemillercpa.com Term: 2015 - 2018 AREA 9 :: Steve Densmore BOARD MEMBER 979-450-0819 :: s.densmore@bre.com Term: 2016 - 2019
AREA 10 :: Troy Floyd BOARD MEMBER 575-734-7005 :: tfloyd@leaco.net Term: 2016 - 2019
AREA 11 :: Eddy Roberts 1st Vice President 386-935-1416 :: wetfarm1@windstream.net Term: 2017 - 2020
INTERNATIONAL BRANGUS BREEDERS ASSOCIATION 8870 US HIGHWAY 87 E, SAN ANTONIO, TX 78263 | P . O . BOX 809, ADKINS, TX 78101 O: 210-696-8231 | F: 210-696-8718 INFO@GOBRANGUS.COM
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STAFF
Executive Vice President Tommy Perkins, PhD., PAS tperkins@gobrangus.com 210-696-8231
Assistant to the EVP Bonnie Ramirez bramirez@gobrangus.com 210-696-8231
Product Manager Emilio Silvas esilvas@gobrangus.com 210-696-8231
Accountant Valerie Kopecki vkopecki@gobrangus.com 210-696-8231
Communications Coordinator Peyton Waldrip pwaldrip@gobrangus.com 830-708-3195
Field Services Representative Matt Murdoch mmurdoch@gobrangus.com 830-556-3942
Registry Services Coordinator Tullina Wilson twilson@gobrangus.com 210-696-8231
Member Relations Specialist Macee Prause mprause@gobrangus.com 210-696-8231
Advertising Sales Manager Melanie Fuller mfuller@gobrangus.com 979-255-3343
ABOUT THE BRANGUS® JOURNAL The Brangus Journal (ISSN 0006-9132) is published by Brangus® Publications, Inc. (BPI), 8870 US Highway 87 E, San Antonio, TX 78263, monthly except February, June, July and September. Periodicals Postage Paid at San Antonio, TX and additional mailing offices. POSTMASTER: Send address changes to: Brangus Publications, Inc., P.O. Box 809, Adkins, TX 78101. The Brangus Journal is the official publication of the International Brangus® Breeders Association (IBBA). This internationally-distributed publication provides Brangus® seedstock producers and the IBBA membership with information about news within the association and the industry. The Brangus Journal is published eight times annually, and is designed to highlight accomplishments, advancements and improvements made possible by IBBA members, staff, volunteers, and other industry leaders. The purpose of the Brangus Journal is to serve the best interest of IBBA members by showcasing breeding programs, efforts and achievements to other Brangus® seedstock producers. Lastly, the Brangus Journal serves as an outlet for the IBBA to provide updates by directly communicating with the membership.
BRANGUS PUBLICATIONS, INC. (BPI) 8870 US Highway 87 E, San Antonio, TX 78263 P. O. Box 809, Adkins, TX 78101 P: +1-210-696-8231 | F: +1-210-696-8718 www.GoBrangus.com/brangus-publications bpi@gobrangus.com BPI Officers & Board of Directors Chairman: Brandon Belt President: Tommy Perkins, PhD., PAS Secretary/Treasurer: Bill Davis Director: Doyle Miller Director: Eddy Roberts Subscriptions: Valerie Kopecki // vkopecki@gobrangus.com // +1-210-696-8231 Subscription Rates: Domestic Periodicals—1 year, $25; First Class—$55. Foreign Periodicals—1 year, $25; air mail to Mexico or Canada, $70; air mail to other countries, $115. The claims made by advertisers in this publication are not verified by BPI or the IBBA.
IBBA CONNECTION Up, Up, Up.......................................................................................................................6 IBBA CONNECTION Brangus in 2017.............................................................................................................. 8 IBBA CONNECTION An Update From the Field.............................................................................................10 A YEAR IN REVIEW 2017: A Year in Review.............................................................................................12-13 A YEAR IN REVIEW 2017 in Pictures........................................................................................................14-21 IBBA CONNECTION Important Upcoming Deadlines for IBBA Membership.............................................. 22 IBBA CONNECTION World Brangus Congress & IBBA Annual Meeting and Awards Banquet................... 24 MEMBER CONNECTION A Beef Ambassador Within the Brangus Family.............................................26-29 EXPERT CONNECTION Understanding Generational Marketing................................................................ 30 EXPERT CONNECTION Heat Detection in Artificial Insemination.........................................................34-38 INDUSTRY CONNECTION Thanks to Volunteers....................................................................................40-42 INTERNATIONAL CONNECTION Brangus in Mexico............................................................................44-46 IBBA TRADEMARK LICENSE IBBA Membership Includes Trademark License................................... 49-53 SALE SUMMARIES.................................................................................................................................... 57-59 SHOW RESULTS State Fair of Louisiana...................................................................................................60-65 AFFILIATE CONNECTION: IJBBA Two Hundred Thirteen................................................................... 66-67 AFFILIATE CONNECTION: IRBBAScholarship Presentations & Fall Membership Meeting at IRBBA Field Day Event.........68-69 AFFILIATE CONNECTION: SBBA SBBA Awards......................................................................................... 70 NEW MEMBERS...............................................................................................................................................73 SERVICE DIRECTORY.....................................................................................................................................74 STATE DIRECTORY.................................................................................................................................... 75-79 CALENDAR........................................................................................................................................................81 AD INDEX......................................................................................................................................................... 82 D e c e m b e r 2 0 1 7 : : Vo l u m e 6 5 : : Is s u e 8
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IBBA CONNECTION
Up, Up, Up by IBBA President Brandon Belt
Wow! Well, as I have said before, time flies when you are having fun! It’s already December. Where has 2017 gone? It’s been a good year for Brangus. Membership is up, total herd reporting is up, and interest in Brangus genetics is up! Let’s keep the momentum going into 2018. There have been a lot of challenging times for folks around our country this year, and no shortage of them occurred right here in Texas. But to the credit of the cattlemen and women out there doing what they do every day, life goes on. I am amazed at the resilience of folks who have lost a great deal, to regroup, refocus, rebuild, and move forward. I think a lot of it is the ability to remain positive, keep a positive attitude, make positive decisions, and speak positively. If you are going to stay in the cattle business very long, you have to develop some eternal optimism. This year has been good to the Brangus breed. It has been an amazing fall sale season. Bulls, donors, show heifers, bringing in $35,000, $40,000, $45,000, $50,000, and up to $100,000! I have enjoyed watching the continued investment in our breed. This doesn’t happen by accident. The hard work and dedication of our Brangus breeders is continuing to move the Brangus breed forward. Our breed is growing, the value of our breed is increasing, and so are the opportunities. Speaking of opportunities, the World Brangus Congress is fast approaching. The Houston Livestock Show and Rodeo, with our International Brangus Show, Annual Membership Meeting, Awards Banquet, sales, etc., will be here before you know it. Please contact the International Committee for ways that you may be able to help and participate in the World Brangus Congress. There will be opportunities to display cattle and to interact with our international guests at locations across Texas and the Southeast. Don’t miss
6 | DECEMBER 2017
out on this opportunity, it won’t be back in the United States for some time. We will have a great time in Houston, don’t miss out! Make plans today to join us in connecting with our counterparts from other countries. It is a benefit for us and them, and helps us move forward with an opportunity to market more Brangus genetics around the globe. I wish you all a Merry Christmas and a prosperous New Year! ABOUT THE AUTHOR: Brandon Belt has been very involved in the farming and ranching business all of his life. He maintains a set of registered Brangus® cattle, as well as commercial cattle, and raises replacement females and bulls, with his father, Randy. He was born and raised outside of Gatesville, Texas, in Coryell County. He attended Tarleton State University where he received a BBA in Accounting, and then went on to receive a J.D. from the Baylor School of Law. After a period in private practice in Gatesville, he became the County Attorney of Coryell County in 2005. He has been married to his wife, Kari, for 15 years, and has three boys, 13-year-old Samuel, 10-year-old Charles, and seven-year-old Thomas. Belt is the president of the Central Texas Cattleman’s Association, an organization that leases the land comprising the Fort Hood military reservation for cattle grazing. He has also served as president of the Blackland Income Growth, an organization that partners with AgriLife Extension to provide educational programs for those that farm and ranch in the Blacklands region of Texas. Belt has also served on the Tarleton Alumni Association Board of Directors, the Gatesville Boys and Girls Club Board, the Coryell County Go Texan Board, the Coryell County Ag Industry Committee, the Gatesville Chamber of Commerce and Agribusiness, and the State Bar of Texas Attorney Grievance Committee. He has been a guest speaker on outdoor burning regulations and prescribed fire around the State for extension training, county official training, and landowners. Belt is very involved in the Brangus® cattle business. He is a past-president and current board member for the Hill Country Brangus Breeders Association, and he’s a past board member for the Texas Brangus Breeders Association. He was involved with the International Brangus Breeders Foundation, and is still serves on that board. Belt has been on the International Brangus Breeders Association’s Board of Directors for five years; he has served as treasurer and first vice president in the past.
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IBBA CONNECTION
Brangus in 2017
by IBBA Executive Vice President Tommy Perkins, PhD., PAS
We are in the middle of the season to give thanks and appreciation for the many things we have in life. I am hopeful that everyone had a relaxing Thanksgiving and will be preparing for a festive Christmas and safe New Year. This is, also, a time of reflection of the previous year’s activities from a personal and association perspective. You will enjoy this month’s Brangus Journal as we share a review of 2017 in pictures as well as in data submission. I am certainly thankful for the outstanding leadership team, membership, and staff that keep this association and all of our other business entities moving forward in such an incredible manner. I have just completed my fourth year as the executive vice president for the International Brangus Breeders Association (IBBA). It is funny how time flies by as we get older, but I can honestly say the past four years have pleasantly flown by. The association has made great strides in those four years, which is a compliment to the men and women who have served as officers and directors of the association during this time. Our accomplishments are, also, a tribute to the members who continue to register and transfer cattle. Although we have faced many challenges, we have been blessed with many opportunities. The IBBA has just celebrated its anniversary of the new office space. The staff has enjoyed the chance to share a tour with all of the members and guests that have stopped by to see us. Please come by for a cup of coffee if you are ever in the area as we would love to show off the office. A visit would, also, give you a chance to learn more about the outstanding staff partners who are providing excellent service to the membership and the breed. In a review of the 2017 data submission, it is important to look at some of the important trends in performance data and DNA submission by states. As you will see in the chart below, more data submission is needed by everyone. Although Texas leads all states in the number of cows on Total Herd Reporting (THR), other states report more weaning
weights (WWR), yearling weights (YWR), and higher density DNA testing (GE-EPDR) as a percentage of potential calves on the cow inventory. Kansas, Georgia, New Mexico, and North Carolina are doing a better job of reporting WWR as a percentage of THR. Florida, Kansas, and New Mexico do a good job of reporting YWR in relation to animals with weaning weights reported. Lastly, Florida, Kansas, Georgia, and New Mexico do the best job of DNA submission as a percentage of animals with weaning weights. Compliments are extended to elite Brangus breeders from all parts of the country for steadfast reporting of data. Please review additional year end statistics in this issue for a more complete picture. All paid IBBA members in area four, six, seven and eight should have received a voting packet recently. The ballot includes names of dedicated members seeking one of the four new director openings. Please excercise your right to cast a vote for the next set of leaders of this association as member participation is necessary for a strong and vibrant association. Your vote counts, and we value your opinion. Don’t forget to send your marked and signed ballot to the accounting firm of Akin, Doherty, Klein and Feuge, PC. Do not send it to the IBBA office. Do not hesitate to call us if you have any specific questions about the yearend stats, voting procedures or any other Brangus questions. For information about IBBA programs or other inquiries, please call (210) 696-8231 or visit gobrangus.com. Stay connected to IBBA through Facebook, Instagram, LinkedIn, Twitter and YouTube or receive news updates by joining our email list.
ABOUT THE AUTHOR: Tommy Perkins, PhD., PAS is a graduate of West Texas A&M University, where he was recognized as a Graduate of Distinction by the Department of Agriculture in 2014. He also earned his doctoral degree in Animal Breeding from Texas Tech University. He served as a professor at Missouri State University and Texas State University for nearly twenty years, where his professional career is most noted for excellence in the field of beef cattle ultrasound. Perkins was elected to the Beef Improvement Federation’s Board of Directors and, also, serves as chairman for the End Product committee. Additionally, Perkins currently serves on the board of directors for the United States Livestock Genetics Export Association, Texas Beef Council, Beef Promotion and Research Council of Texas, and the National Pedigreed Livestock Council. He was recently elected Beef Breeds Council President. Currently, Perkins is the Executive Vice President of IBBA, Chief Executive Officer of Genetic Performance Solutions, and President of Brangus Publications, Inc. 8 | DECEMBER 2017
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IBBA CONNECTION
An Update From the Field by IBBA Field Service Representative Matt Murdoch
The days are now shorter, sale season is in full swing, and there have been some pretty exciting things happening in the Brangus world lately. The months of October and November have been full of lots of miles down the road with numerous relationships built as well as many familiar faces. Since the last field update in the October Brangus Journal, we have had the National Show of Merit take place in Shreveport, Louisiana, a Brangus bull sell for $100,000, and numerous sales. The National Show of Merit was certainly a success, for not only the cattle that won, but more so for the industry as a whole. Once again, our Brangus breeders bring out the best of the best and prove that we can stand with the top end of any breed. Being in charge of open shows for Brangus has been more rewarding than I anticipated. The main reason for that is due to all the families and breeders that haul across the country to show. The relationships I have developed with many of the people in the show and sale barns are wonderful. I would like to briefly thank everyone for the generosity and assistance in this process. Although the shows are fantastic, I cannot explain how much I enjoy going through the sale lots at so many of these ranches. I am constantly amazed at the
consistency of quality cattle that are offered. The genetic backing, as well as phenotypic eye appeal, is still present in so many of these cattle, and the breeders should be proud. However, the most unique thing is how all of these cattle are so good and balanced on paper, as well as in the pen. Furthermore, the cattle are diverse in the many different operations they serve. I hope that everyone had a wonderful Thanksgiving holiday celebrating with family and friends. Make sure you enjoy all the most important things: family, food, football, and definitely calving season. Additionally, Merry Christmas to everyone, stay safe, and stay warm. I hope to see everyone soon.
ABOUT THE AUTHOR: Matt Murdoch is from Marion, Texas. He attended Connors State College in Warner, Oklahoma, on a judging scholarship. After competing at the junior college level, he transferred to Angelo State University in San Angelo, Texas, where he participated on meats, livestock, and meat animal evaluation teams. He, also, competed on the National Champion Meat Science Quiz Bowl Team. He earned a Bachelor of Science in Agriculture Science and Leadership with a minor in animal science. Today, Murdoch serves the International Brangus Breeders Association as a field service representative. His responsibilities include representing the BrangusÂŽ breed by attending sales and trade shows across the country, as well as ranch visits.
INTERNATIONAL BRANGUS BREEDERS ASSOCIATION’S
The Carcass Merit Excellence Challenge program will provide an opportunity for producers to know the quality of carcasses produced in their individual programs. The data collected and evaluated in this program will provide information for improving Brangus genetics. This will further validate our ability to align with current and future carcass alliance programs. This program will increase our knowledge, and breeder participation is highly encouraged.
For more information, contact IBBA Field Service Representative Matt Murdoch at mmurdoch@gobrangus.com.
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A YEAR IN REVIEW
gobrangus.com/asset
A Year in Review TOP 10 STATES BY IBBA THR ASSESSMENTS
TOP 10 IBBA MEMBERS BY THR ASSESSMENTS
State # on THR Texas 17708 Florida 3582 Arkansas 2717 Alabama 2664 Mississippi 2336 Oklahoma 2165 Louisiana 2058 Georgia 1545 Missouri 1108 New Mexico 1084
1. SANTA ROSA RANCH 2. WYNNE RANCH 3. BRINKS BRANGUS @ WESTALL RANCHES 4. SALACOA VALLEY FARMS 5. JOHN D MILAM 6. TOMMIE ROGERS 7. CHIMNEY ROCK CATTLE COMPANY 8. CAVENDER BRANGUS 9. CIRCLE X LAND & CATTLE CO LTD 10. SCHMIDT FARMS
TOP 10 STATES FOR MEMBERSHIP SENIOR MEMBERS
JUNIOR MEMBERS
State # Texas 549 Alabama 92 Florida 86 Louisiana 74 Mississippi 72 Oklahoma 63 Georgia 39 Arkansas 36 Missouri 31 Tennessee 24
State # Texas 333 Louisiana 46 Florida 43 Mississippi 23 Arkansas 19 Oklahoma 18 Alabama 11 Missouri 10 New Mexico 5 Georgia 3
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TOP 10 STATES FOR TRANSFERS BULL TRANSFERS State # Texas 1639 Florida 426 Mississippi 266 Alabama 241 Louisiana 217 Arkansas 205 Oklahoma 179 Tennessee 141 Missouri 123 Georgia 78
FEMALE TRANSFERS State # Texas 1813 Alabama 355 Tennessee 255 Florida 251 Louisiana 222 Mississippi 193 Missouri 164 Arkansas 126 Oklahoma 111 Georgia 99
A YEAR IN REVIEW
: A Year in Review TOP 10 STATES FOR DATA REPORTING WEANING DATA State Texas Arkansas Georgia Alabama Florida Mississippi Oklahoma New Mexico Louisiana Kansas
# 5225 1238 1079 1042 967 964 896 736 688 439
YEARLING DATA
ULTRASOUND DATA
State # Texas 2926 Florida 653 Georgia 645 Arkansas 635 Mississippi 501 New Mexico 471 Alabama 433 Oklahoma 410 Kansas 282 Louisiana 267
State # Texas 1963 Georgia 657 Florida 647 Arkansas 594 New Mexico 422 Mississippi 378 Oklahoma 284 Kansas 278 Alabama 275 Tennessee 177
DATA REPORTING :: There is real value in thorough and accurate data reporting. The benefactors of the value reaped from complete data reporting are the breeder and the breed as a whole. The more we know, the more we know. When we have more information on registered animals, the genomic evaluations for animals are more credible because the analysis becomes more accurate, too. Thorough recordkeeping is key in successful herd management. For more information about data reporting, contact the International Brangus Breeders Association. We are happy to help you in person, through email (info@gobrangus.com), or over the phone (210-696-8231).
25 MOST USED BULLS (BASED ON CALVES RECORDED IN 2017) Rank Calves Reg No Name CED 1 314 R10244716 TJM THREE D 302A 3.3359 2 195 R10292783 TJM MAIN EVENT 59C10 4.87074 3 123 R10204856 NEW VISION OF SALACOA 209Y2 4.24598 4 113 R10239893 CB TRADITION 63A 5.01532 5 110 R10251840 HOLLYWOOD OF SALACOA 23A53 4.50446 6 104 R10210625 ATLANTA OF SALACOA 488Z 5.31873 7 86 R10284830 DMR ELDORADO 30B15 7.70451 8 82 R10293331 BWCC CROSS FIT 541B28 -0.0264328 9 81 R10150860 STONEWALL OF RRR 222W6 5.62311 10 78 UB10275960 MC GRANITE 834B 5.66912 11 64 R10025207 SKYHAWKS PRESIDENTE 4.46033 12 61 R10271327 TCF RAPIDREWARD 14B9 2.52333 13 59 R10009407 TCB CATAWBA WARRIOR R532 5.583 14 57 R10140342 BRINKS GRIESE 209U29 4.51288 15 57 R10243017 TCF SLEEP EASY 546Z3 5.65631 16 57 UB10292617 SUHN'S MAJESTIK BEACON 30C 3.38508 17 56 R10168212 CB FINAL CUT 924X 5.84023 18 54 R10223695 101 CONSENSUS 99Y12 6.14319 19 52 R10227112 SUHN'S FOUNDATION 331Z28 0.62131 20 52 R10266319 DMR CORONADO 415A27 7.17647 21 51 R10266676 BWCC BIG TOWN 192B16 5.43754 22 49 R10243006 TCF RAPIDREWARD 145Z3 2.78781 23 47 R10197654 BRINKS ARABELA 1038 5.35383 24 47 UB10305710 BWCC BOCEPHUS 111C2 3.963 25 46 UB10289691 WAT BRUNO 722B10 6.8555
BW WW YW Milk 0.693259 46.8718 85.044 5.83099 -1.14791 42.367 81.7005 8.49705 1.07435 25.4617 48.266 5.69064 0.794209 38.6728 68.2335 12.0174 0.430863 29.8341 55.3386 1.66309 -1.17329 35.1353 64.0558 4.65534 -1.2488 27.5725 48.3043 10.0736 6.20174 62.8636 105.483 1.52933 -0.644142 26.3228 46.2108 10.7642 -0.942544 43.901 73.4227 12.5447 0.0828201 36.1468 57.1474 4.11288 1.65357 31.7691 61.0207 6.39926 -1.52571 34.5255 76.6194 22.5213 -0.812684 18.2727 42.7846 14.101 -0.275899 13.9523 30.7183 11.5462 0.936613 46.0369 91.3897 10.4264 -1.04155 48.1803 99.7382 7.88837 -0.265666 21.3402 36.3938 8.81047 3.44433 47.0783 82.5314 6.54037 -1.39022 22.0082 34.8124 10.9389 0.214756 19.4449 60.9858 17.3626 1.21627 24.8497 45.0529 6.09934 -0.436213 18.3154 39.0334 9.37247 2.63004 52.6339 106.19 11.4261 -0.460008 31.9481 69.1818 6.46898
TM CEM SC REA IMF 29.2669 4.84307 0.809364 0.624967 -0.0864652 29.6805 4.17708 0.315065 0.735361 -0.020426 18.4215 3.47858 0.933976 0.687009 -0.0656 31.3538 3.8848 1.09427 0.451058 0.0480341 16.5801 4.23831 0.992064 0.684925 0.0499564 22.223 3.47352 0.686589 0.650221 0.187801 23.8599 2.30075 0.996262 0.415949 0.0624365 32.9611 5.69951 1.79729 0.60514 0.137958 23.9256 4.66671 1.08764 0.673505 0.0504555 34.4952 5.26684 0.331858 0.713019 0.228618 22.1863 4.44169 0.115878 0.418477 -0.0671431 22.2838 4.58125 0.733712 0.633417 0.0177492 39.784 1.72452 1.33778 0.794626 0.0312415 23.2374 3.9745 0.174746 0.241695 0.0686751 18.5223 5.38421 -0.0154538 0.43503 0.0130389 33.4449 3.99873 1.04285 0.674217 0.013547 31.9785 3.74239 0.768304 0.828744 0.063745 19.4806 3.57759 0.947207 0.548853 -0.0332845 30.0795 6.00006 0.628505 0.706856 -0.156153 21.943 2.76268 0.134717 0.243855 0.0360794 27.085 5.34035 0.199146 0.604173 0.126096 18.5242 3.73431 0.667072 0.589516 -0.0474048 18.5302 3.73164 0.89873 0.457294 -0.0632526 37.743 3.33283 1.2902 0.91713 0.19461 22.443 4.77457 1.12427 0.614786 0.118118
FAT -0.0537572 -0.041283 -0.0392976 -0.0289039 -0.0510766 -0.0470296 -0.0497757 -0.0443544 -0.0273958 -0.000116391 -0.0330459 -0.0384332 -0.0137626 -0.0570595 -0.0387652 -0.0374031 -0.0440122 -0.0552983 -0.0380013 -0.0395105 -0.0325693 -0.0342251 -0.0466959 -0.0130282 -0.0427181
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2017 s e r ci tu
A YEAR IN REVIEW
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14 | DECEMBER 2017
A YEAR IN REVIEW
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A YEAR IN REVIEW
NATIONAL JUNIOR BRANGUS SHOW & BRANGUS FUTURITY TEXARKANA, ARKANSAS
16 | DECEMBER 2017
A YEAR IN REVIEW
VISITORS FROM THE BEEF BREEDERS ASSOCIATION OF BULGARIA AT IBBA HEADQUARTERS IN SAN ANTONIO, TEXAS
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A YEAR IN REVIEW
SBBA FIELD DAY & IBBA FALL MEETINGS
18 | DECEMBER 2017
A YEAR IN REVIEW
BRIGHTON, FLORIDA 19
SHOW RESULTS
FIBRA MEETING & INTERNATIONAL SHOWS AT THE HOUSTON LIVESTOCK SHOW & RODEO HOUSTON, TEXAS
20 | DECEMBER 2017
SHOW RESULTS
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IBBA CONNECTION
Important Upcoming Deadlines for IBBA Membership SEMEN DIRECTORY SUBMISSIONS
The World Brangus Congress presents the greatest opportunity to our members to promote CSS-qualified bulls to the world market! We will be producing, publishing and distributing the semen directory for members to showcase their CSS-qualified bulls and market semen both domestically and internationally. The directory will be mailed to all IBBA members, and additional copies will be distributed at the NCBA Convention and Trade Show, World Brangus Congress, the international shows in Houston, as well as at sales, field days, and other events. Members may purchase pages in the directory and provide information highlighting the bull’s exceptional qualities and/ or achievements. Cost is $525 for the first listing and $275 for any additional listings. The listing form must be completed online at gobrangus.com no later than Dec. 15.
BOARD ELECTION
There are four open positions on International Brangus Breeders Association’s (IBBA) Board of Directors. Ballots for this election were mailed to IBBA members on Nov. 10. Members in areas four, six, seven and eight should complete the ballots and return them to Akin, Doherty, Klein & Feuge, P.C., 8610 N. New Braunfels, Suite 101, San Antonio, TX 78217. Your returned ballots must be postmarked by Dec. 31. Ballots returned to IBBA’s office will not be counted. Refer to last month’s Brangus Journal or gobrangus.com/news to review candidate biographies.
MEMBERSHIP RENEWALS
Membership renewal notices were sent to IBBA members last month. To avoid a late fee, each member should renew his or her membership prior to Dec. 31. Members may call IBBA’s office at 210-696-8231 to complete payment over the phone with a credit or debit card. Members may send a check to P.O. Box 809, Adkins, TX 78101, postmarked no later than Dec. 31.
ANNUAL AWARD NOMINATIONS The International Brangus Breeders Association (IBBA) Awards Committee requests nominations for 2017 annual awards. Three awards will be presented Friday, March 2, at IBBA’s 2018 Awards Banquet: Breeder of the Year, Commercial Producer of the Year, and Pioneer of the Year. The Breeder of the Year is awarded to an active IBBA member deserving of recognition for his or her successes and advancements made utilizing and promoting Brangus purebred cattle. The Commercial Producer of the Year Award highlights a commercial producer’s achievements incorporating Brangus genetics into his or her breeding program. The Pioneer of the Year is awarded to an IBBA member, past or present, for his or her service, loyalty and recognizable contributions to the Brangus breed. To nominate eligible candidates, IBBA members may contact IBBA Awards Committee Chairman Eddy Roberts by phone (386-623-4032) or email (wetfarm1@windstream.net). Nominations should be submitted no later than Jan. 5.
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IBBA CONNECTION
World Brangus Congress & IBBA Annual Meeting and Awards Banquet
The International Brangus Breeders Association (IBBA) is proud to host the World Brangus Congress (WBC) Feb. 27 – March 3 in Houston, Texas. Following the event’s kick-off on Tuesday, attendees will enjoy a day at Texas A&M University on Wednesday. A tour of the George Bush Library will be available as an alternative activity. Opening ceremonies are Thursday morning, and guests will benefit from a number of speakers, each considered an expert in his or her field. That evening, event attendees will enjoy a night at Rodeo Houston. The International Bull Show at the Houston Livestock Show and Rodeo will entertain attendees on Friday. IBBA members and guests are encouraged to attend the 2018 Annual Meeting and Awards Banquet activities Friday evening. The International Female Show at the Houston Livestock Show and Rodeo will transpire before the main event Saturday evening – the World Brangus Congress Gala. The Gala is sure to be a highlight will world-class entertainment and company. An early-bird registration rate of $500 is available through Jan. 1. The price will increase to $600 after Jan. 1. Registration for the event may be completed online at gobrangus.com/world-brangus-congress-2018/. Registrations for the Pre-WBC Tour and Post-WBC Tours
may be completed online, too. Registrations for the PreWBC Tour, World Brangus Congress, and Post-WBC Tour must each be completed separately. Visit gobrangus.com for more information. The official conference hotel is the Royal Sonesta Houston for both the World Brangus Congress and the IBBA Annual Meeting and Awards Banquet. The block room rate is $150 per night, plus tax. To make reservations, visit gobrang.us/sonesta. The group code is 22016IBBA. Cattle will be exhibited in the International Bull Show at 8 a.m. on Friday, March 2, and in the International Female Show at 8 a.m. on Friday, March 3, at the Houston Livestock Show and Rodeo. IBBA’s Annual Meeting will be 2 p.m. and IBBA’s Awards Banquet will be 7 p.m. on Friday, March 2. More information on registration for these events will be mailed to IBBA members individually. IBBA’s International Committee has compiled a list of sponsorship opportunities for IBBA members, prospective members, and other businesses or vendors that the committee deems relevant to the event and audience. These partnerships are meant to help IBBA supporters make a positive impact on the association and the Brangus breed. The official sponsorship guide may be downloaded at fibraworld.org.
!! DON’T DELAY REGISTRATION !! EARLY-BIRD REGISTRATION RATES EXPIRE JAN. 1
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A Beef Ambassador Within the Brangus Family FIND YOUR VOICE AND BE A VOICE by IBBA Assistant to the Executive Vice President Yvonne “Bonnie” Ramirez
All too often agriculture is taken for granted and is under a close microscope by critics. The beef industry has and continues to undergo scrutiny for several reasons. Thankfully, our industry has strong voices that are forces to be reckoned with. These ambassadors lobby for the beef industry. They go to bat against some of our toughest critics; they use their passion to voice their opinions and educate the non-beef minded society. Our very own Kelley Sullivan, co-owner of Santa Rosa Ranch, has 26 | DECEMBER 2017
taken the beef industry by storm by using her voice to be an advocate for agriculture. Santa Rosa Ranch proudly breeds Brangus and Ultrablack cattle and has two locations in Crockett and Navasota, Texas. Santa Rosa Ranch is the largest Brangus producer in the IBBA (see page 26). “Our family has been in the commercial cattle business for over 100 years,” Sullivan said. She is originally from Galveston, where she grew up running cattle along the coastal bend with her family.
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In 2003, they purchased their place in Navasota and started with their seedstock business, which was comprised of Brahman and Angus genetics. In 2005, they became heavily involved with the Brangus breed. “We had the opportunity to acquire some really good Brangus genetics and the development of our Brangus herd took off,” Sullivan mentioned. In 2007, the Sullivans expanded from their Navasota ranch into their Crocket location. “We call it River Ranch,” Sullivan commented. “Five years ago, in 2012, we took over the historic Rattlesnake Ranch/7J Stock Farm, which took our operation in a completely new direction, allowing us to rapidly expand our operation,” Sullivan remarked. “Our belief is that the Brangus breed offers an incredible opportunity not only for seedstock producers, but for the commercial side as well. Our breed has such value on both the male and female side,” Sullivan commented.
“There is consistently a high demand for Brangus bulls. We have focused on the carcass traits of the cattle we produce, and our customers return for our feeder steers and heifers due to their consistent performance in the feedlot.” Sullivan raves about Brangus females saying, “From a breed perspective, you cannot go wrong with a Brangus female! Demand for females is so high, regardless of what kind of operation you have - commercial or seedstock,” she said. “As a testament to the Brangus female, we have breeders from other breeds who use Brangus females as their recip herd. Maternal traits of Brangus females are hard to beat anywhere in the industry, and you just can’t beat a Brangus female. Period.” Ranchwork, without a doubt, is a full-time, year-round job, and it certainly keeps Kelley busy. But, she doesn’t turn away opportunities to promote agriculture and our beef
cattle industry. Kelley is affiliated with several prominent beef groups. Not only is she a member of several associations, she also holds several leadership positions. Sullivan, who is a 1992 graduate of Texas A&M University, majored in communications and minored in marketing, journalism, and animal science. As they say, “knowledge is power,” Kelley never stopped learning. She later pursued her further education at the Texas Christian University (TCU) Ranch Management Program and graduated in the spring of 2012. Kelley was part of the graduating class of the thirteeth Texas A&M Agrilife Extension Service’s Texas Agricultural Lifetime Leadership (TALL) program. Sullivan currently serves on the board of directors for the Texas Beef Council, Texas Southwestern Cattle Raisers Association (TSCRA), and the Federation of State Beef Councils, to name only a few of Sullivan’s leadership roles.
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In the spring of 2018, she will take the reins as the chairwoman of the TSCRA’s Association Promotion (Membership) Committee. Kelley is, also, a member of the National Cattleman’s Beef Association International Committee, Houston Livestock Show and Rodeo International Committee, where she is responsible for the International Livestock Congress, the International Stockmen’s Education Foundation, and International Brangus Breeders Association’s international and promotions committees. “It’s hard to say ‘no’ when it comes to the beef industry. I want to be helpful and effective where I can,” Kelley said about her involvement with several groups. Staying true to her alma mater, Kelley is, also, part of the Animal Science Advisory Council at Texas A&M University. Kelley has her hands full, not only with the operations of Santa Rosa Ranch, but with her civic involvement as well. She has made sure that wherever she goes and whatever she does, she is a voice for agriculture. “My advocacy for the beef industry initially resulted from my involvement in the TCU program,” she said. Sullivan mentioned that her experience attending the program opened her eyes to the opportunities that our industry has on a global perspective. The TALL program further encouraged Kelley to be a voice. “When I became a member of the TALL program, it demonstrated the impact that agriculture, in general, has in the global market place,” Kelley passionately stated. Sullivan recollects that those two programs really inspired her to be a voice for agriculture. “I advocate for what we do and what we produce. We produce the food that feeds the world!” Kelley reiterated that most people don’t always appreciate the impact of agriculture because we live in a more urban society. “I really try to provide as much insight as I can about what I do on a daily basis,” Kelley added.
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“There are so many people who don’t know anyone in agriculture. I open myself up to anyone who wants information [about agriculture and the beef industry].” “You wouldn’t believe some of the questions I get! But, people don’t know because they have not been exposed to our industry. So, it is our responsibility to engage and educate people that are not like us,” Kelley said. “When we do, then they develop an appreciation for what we do.” Kelley went on to advise beef producers not to be afraid to have a conversation with people who live an urban environment. She feels passionately that we have a responsibility to educate them. “If we don’t provide the facts about our industry, how else are they ever going to know appropriate and accurate information about what we do?” Kelley proclaimed, “We must constantly be advocates for what we do. I feel like it’s my mission and responsibility, as a producer, to make myself available to those people. I really do!”
This past May, Kelley was invited to participate in a unique trade mission to Japan and South Korea, the two largest U.S. beef trade partners in the world. “It offered me a glimpse to see where my product is going and meet our customers – the consumers of U.S. beef in Asia. Although Santa Rosa Ranch is a seedstock operation, at the end of the day, we are all beef producers,” Kelley said. “By being able to visit those two countries, I was able to witness, first-hand, how my product is being received. It was so gratifying.” Sullivan said that it was encouraging to see how much the Japanese and Koreans love U.S. beef. She, also, mentioned that they love being able to meet the cattle producer and know who is actually raising the beef that they eat. Kelley takes her responsibility to educate non-agriculture-minded individuals about our industry very seriously and to heart. She took her personal duty to another level when she testified in front of the U.S. Congress House Ways and Means Committee
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last month. The National Cattlemen’s Beef Association asked her, as a beef producer, to testify to Congress about the need to pursue free trade as a priority for our industry. “I was honored to participate, but so gratified to see the enthusiasm
have free-market access for U.S. beef.” With voices like Kelley Sullivan’s, the beef industry is well-represented. Keep being an agricultural ambassador and being a strong voice for the cattle industry, Kelley! Cattlemen: always remember that we feed the world, so make sure you are vigilant in doing your part to feed the world with your voice for agriculture! Knowledge is power; make your voice heard and educate the world!
ABOUT THE AUTHOR:
that the committee had for pursuing these trade agreements based on my first-hand account,” Kelley commented. Sullivan has issued a call-to-action for all producers: “I encourage any beef producer to contact their congressmen and their senators about the importance of pursuing free trade agreements so that we
Yvonne Ramirez, better known as Bonnie, is a South Texas native who graduated from Sam Houston State University (SHSU) with a Bachelor of Science in agriculture with an emphasis in animal science, coupled with a minor in communications. Her spirited passion runs deep within the agricultural world. Ramirez’s roots stem from growing up in a small, rural community, being active in both 4-H and the National FFA Organization, and showing market swine and breeding heifers. During her collegiate career, Ramirez was enthusiastically involved in both SHSU’s junior and senior livestock judging teams. Some of her prior professional experience includes serving as the Texas Animal Health Commission’s director of communications, San Antonio Stock Show and Rodeo’s assistant livestock director and marketing coordinator and Ultimate Genetics - Sire Services customer relations. Ramirez was recognized by the Texas Farm Bureau in 2005 with an Excellence in Journalism award. Being an avid supporter of 4-H and FFA programs, and wholeheartedly believing in the future of agriculture, she has enjoyed judging several public speaking contests at both the Houston and San Antonio stock shows. Currently, she is on the San Antonio Stock Show and Rodeo Ranch Rodeo Finals Committee and a BEEF TIP on the Texas BEEF Team. In loving memory of her grandmother, Ramirez founded the annual Forget Me Not Benefit Alzheimer’s Team Roping fundraiser. In her spare time, Ramirez enjoys announcing at team roping events. Ramirez currently serves as assistant to the executive vice president for the International Brangus Breeders Association.
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Understanding Generational Marketing
DO YOU HAVE THE RIGHT MIX? by Cheramie Viator
One day in a conversation with my grandfather, who was 87 at the time, he asked, “What is this www thing I keep hearing about?” He was referring to the internet. With an iPad in hand, I googled his name and quickly found an article that had been written about his and his brother’s sugarcane farming operation several years before. From there, I showed him what his home looked like on Google Earth. To say that he was amazed is an understatement. In another instance, I spent several hours with a well-known lady in the cattle industry teaching her how to move files on, to and from her new laptop. After a while, I finally encouraged her to think of her computer as a feedyard. In my analogy, the files on the laptop were pens in the feedyard. And the jump drive she was
moving the files to was a cattle trailer backed up to a gate. With this analogy in place she quickly gained a perspective and understood the basics of how she could move files to and from her computer. The next conversation that comes to mind was with a recent college graduate. She is 23, grew up on a ranch, and is now employed in the beef industry. I asked her which forms of social media does she look at each day and how often? “Well, I check my Facebook when I get up in the morning, when I get to work, at lunch, at least once during the day and several times during the evening. And the same goes for my Instagram account. I only look at Twitter two or three times a day. Oh and I love YouTube because I can find how to do anything on there.” Wow! And just think, she has a full time job! If you have a conversation with any elementaryschool-aged, pre-teen, or teenaged young person about how they learn at schools today, you will either be amazed or appalled. In most schools, they no longer CONTINUE READING ON PAGE 32
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UNDERSTANDING GENERATIONAL MARKETING CONT’D FROM PAGE 30
issue hard cover text books and the students often are taught on computers. With all of this in mind, it is very easy to recognize there are vast differences in understanding and use of technology and social media in today’s society. Each age generation has its own preference and desired way to be reached. For instance, ninety percent of millennials use social media. They have never known the world without the internet, so information has always been available at a touch Now, let’s apply these concepts to marketing cattle. As you are planning for your next sale – private treaty offering or consignment sale – how will you utilize technology and social media? You may choose to ignore both and just follow traditional methods of print ads and a printed sale catalog. In doing so, you may miss a large portion of your potential customers. On the opposite end of the spectrum, if you post pictures on Facebook, videos on YouTube, and do a video infomercial on Facebook, you potentially miss a segment of customers who are not tech savvy. So, what is the correct answer to find a balanced, effective approach to your cattle marketing? Successful marketing occurs when you utilize mediums that touch each of the generations mentioned earlier in this article. First, recognize that trying to utilize all forms of social media can be just as detrimental as using none. To be most successful, identify one or two social media platforms and concentrate on doing an effective job. Contrary to what many metropolitan surveys might tell you, print media is not dead. So be sure to include print advertising in your plan as well. Having a balance of print, social media, and even radio advertising will contribute to your most effective marketing plan. Many find Facebook an easy and effective platform to use. Sale information, pictures, a few videos, and 32 | DECEMBER 2017
updates can be posted, even scheduled, and it is all free. If you want to promote your posts, you can sponsor your sale information and pictures at a reasonable cost. To be successful on Facebook, you have to build a following. It takes consistency and a commitment to keep your page updated, but again, it’s free and very effective. Research, also, has shown that Facebook is the one social media platform that reaches across the most age generations. During the year, prior to your sale or private treaty offering, ask your cattle customers which publications they read and which social media platforms they use most. Keep a list of these, and when it comes time to create your sale advertising plan, you can use it as a planning guide. In closing, it is vital to recognize that across generations and age groups there are varied preferences for social media, print media, and technology. To be successful in your cattle operation’s marketing, you will need to have a mix of these. This will assure that you touch everyone from millennials to retired cattlemen. Cheramie Viator works as the national marketing manager for Westway Feed Products in Tomball, Texas. Prior, she owned a consulting company in the beef industry, worked as the marketing/ genetics manager for Silver Spur Ranches, and was a part of the marketing team at Camp Cooley Ranch. Cheramie grew up showing cattle. She served as IJBBA president 1989-1990. Today, she remains active judging cattle across the U.S. She has, also, judged in Mexico and Canada. As an avid photographer, Cheramie’s photography has been featured on covers of the Brangus Journal, Charolais Journal, Drovers, BEEF Magazine, Farm Journal, and Western Livestock Journal’s Commercial Edition and Bull Buyer’s Guide. She maintains a multi-breed registered cow/calf operation with the help of her mother, Annie Viator, and partners across the U.S.
ABOUT THE AUTHOR:
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Heat Detection in Artificial Insemination
by Whitney Whitworth, PhD.
Artificial insemination (AI) can be one of the most powerful tools used on a ranch. It allows for use of supreme sires, control of possible disease transmission, and reduces the need to buy and keep as many bulls. It does require a great deal of planning, special training, and special facilities. If there is any area that most operations can improve on, it is in heat detection. Early in the history of the use of AI, it became apparent that timing of the insemination was critical to the success rate of procedure. Research conducted at the University of Nebraska in the 1940s by George Trimberger gave rise to the “AM/PM rule,” which is what most producers have adhered to for quite some time. If a cow is observed in heat in the morning, she will be bred approximately 12 hours later. Or, if she is observed in heat in the evening, she will be bred the following morning.
There is no substitute for observation of cattle in the AI process. In order to find animals in heat, no less than one hour each morning and one hour each evening should be dedicated to watching the females for signs of standing estrus. Personnel should be trained to look for signs of females coming into or going out of heat. Fortunately, with synchronization techniques currently available, it is easier to group cows together to offset some of the time and labor necessary to inseminate a group of cows. When females are coming in to estrus, or going out for that matter, they will group together with females in heat in what are referred to as sexually active groups or SAGS. These females will often be in small groups away from the rest of the herd. They will be very active, walking and riding each other. The females who are actually in heat will stand to be ridden by other cows,
usually for several seconds at a time. Their stance will be somewhat rigid, and they will not try to walk away from the other cows riding them. If a cow moves away when another animal attempts to ride or doesn’t remain still for a measurable few seconds, she is not in heat at that time. Again, observation is important. Obviously, animals cannot be observed 24 hours per day and of course there is always the possibility they will be in heat when no one is watching them. There have been a variety of techniques which have been successfully used to aid in observation of estrus. The simplest and cheapest way is to use livestock marking chalk. Cattle are marked with a heavy amount of chalk on the top of their spine from approximately their hooks to their pins. When observation time comes around, it is easy to see which animals have been active, as the paint CONTINUE READING ON PAGE 36
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HEAT DETECTION CONT’D FROM PAGE 34
will be disturbed. Watch for other signs too, like dirt on the flanks from cows riding them and ruffled tail hair. Sometimes the paint can be disturbed by tree limbs or trips to the hay ring, so there can be false positives. There can, also, be ways to use the animals in the herd or buy a special animal to do the job. One special employee on an operation which uses extensive AI may be a gomer or teaser bull. These animals are surgically altered so that their penis actually comes out of the side of their body. They, also, may or may not be vasectomized. Bulls may be fitted with chin ball markers as an added feature so that females which are mounted will also be marked. They still have the libido of a bull, but not necessarily the ability to service a cow. They do have drawbacks. There is the expense of having the animal surgically altered, and some altered bulls find ways to get cows in positions where they can in fact breed them. Also, as they are intact, they still act like bulls.
In more recent years, there have been several patches which have become available. The product that has been on the market the longest is called a Kamar® Heat Mount® detector. These devices are a patch designed to be glued to the female’s tailhead. When not activated, they are white in color. But, when an animal fixed with one is mounted, the weight of the animal riding her will cause a capsule full of ink inside the patch to break and it will turn red. These patches are highly visible, which is valuable during heat observation. Kamars® are now available in a peel and stick version, also, so that back tag glue is not necessary. A similar product available is called a Bovine Beacon. Like the Kamar®, they are a patch glued to the animal, which, also, has a capsule that changes color when popped. In this case, the device actually glows and will glow for 24 hours after the pressure is applied. Another feature of the Bovine Beacon is that it is covered with a
bitter coating which discourages cows from trying to lick the device off of their rump. The capsule in these devices is much easier to break than in the Kamar®, so there have been reports of false positives using this technology. Taking this type of technology a step further, one of the newer products on the market is called the Estrotect™ Heat Detector. It is a flat peel-and-stick design, which is easy to apply and causes less irritation to the cows. They are grey in color when applied and employ a scratch-off-type technology to reveal a bright color underneath. They are available in pink, green and red. Personnel need to use care when using the Estrotect™ as well. Tree branches, hay rings, and fences can cause some of the grey on the sticker to get removed. Also, make sure the cow’s hair is dry when you apply this patch so that it will stay on as long as you need it to. Included with the patches is a cloth, which will help remove dirt and stray hairs. When a CONTINUE READING ON PAGE 38
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female is truly in heat, the patch will have no trace of grey. There are, also, electronic means of heat detection, which are now available to producers. The Heat Watch system consists of monitors mounted on the rumps of females in mesh pouches. These units have a button-triggered transmitter, which records standing-heat activity. The system default for standing estrus is at least three mounts of two seconds or more each, occurring within a four-hour period. The time of the first mount in the four-hour period is logged as the start of standing heat. It has the ability to record every mount that an animal stands for, often generating extensive amounts of data for each female. This system has its own software so that all information may be accessed on a computer when it is needed. These devices are quite pricey, but depending on the operation and the amount of artificial insemination performed, the price may be justified. It is a valuable tool in large embryo transfer programs.
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There are, also, several devices which are all-inclusive and mounted on the cow. The Tattle Tale is an allinclusive device which has a 12-hour timer on it. Once a female stands for a three-second mount, the timer begins. It has a series of 12 lights which correspond to each hour of time. Therefore, it is easy to determine how long a female has been in heat. They can be reused several times, and the batteries can be replaced, so they can be somewhat more economical. Its data cannot be downloaded onto a computer; it is somewhat like a freestanding computer. The Mount Count is very similar to the Tattle Tale, being all inclusive in a plastic case which is mounted to the cow. In this case, this device has a light signaling suspect heat after the female has been mounted for three seconds, a light indicating standing heat when she has been mounted at least three times in four hours, and a light indicating optimal breeding time which will be on from four to 14 hours after the onset of heat. The Bulls Eye system
has inclusive monitors mounted on each animal, but it has the added feature of a handheld read out, which can be used from up to 100 feet away to obtain animal information. There are a variety of ways that heat can be detected, and no one knows their animals better than an observant producer. AI is a powerful tool which can be a tremendous asset to an operation. Making the time and effort to employ proper heat detection will make huge difference in the success of a breeding program.
Whitney Whitworth, PhD. earned her bachelor’s and master’s degrees in animal science from Angelo State University. She earned her doctorate in reproductive physiology from Texas A&M University. She is a fifth generation Hill Country rancher.
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To the Behind-the-Scenes Crews...Thank You! VOLUNTEERS... YOU ARE THE HEART AND SOUL
by IBBA Assistant to the Executive Vice President Yvonne “Bonnie” Ramirez
SOMEWHERE IN TEXAS – When you go to a major livestock show, a county show, prospect show, benefit event, etc., have you ever wondered who makes it run? How does it happen? Who organizes the event? Who executes it? And how? How much time goes into it? Whose blood, sweat and tears – figuratively speaking – goes into making this event go off without a hitch? Many times, there is a paid team that manages the event, but behind every successful event is the heart and backbone – the amazing behind-thescene crew – and they are called volunteers. A volunteer, as defined by the Cambridge dictionary, is a person who does something, especially for other people or for an organization, willingly and without being forced or paid to do it. I used to work for the San Antonio Stock Show and Rodeo, and let me tell you about our volunteers. They were simply like no other! No one could quite compare. While I was working there, we had over 5,000 volunteers intermixed within over 30 committees that helped us put on one of the best stock shows and rodeos in the nation! I was simply amazed at the tireless work, dedication, commitment, money and time our volunteers put in. It was extremely
humbling to work side by side with these selfless, remarkable individuals who gave so much of themselves. They were driven by passion, loyalty, and, ultimately, by wanting to make a difference. No matter the hours that I put in, it didn’t compare to the unpaid work they invested. It amazed me that many of these volunteers took their personal vacation time off from their professional career to devote endless hours and put in, most likely, harder labor at the stock show and rodeo, than at their personal profession. Our volunteers ranged from doctors and lawyers to teachers and retirees to ex-military to law enforcement to bankers and entrepreneurs to college students and administrative assistants to everything in between. There were mornings we – the staff – were up and running by 6 a.m. and did not leave the grounds until 3 a.m. Guess what. Almost always, our volunteers were right there with us. How crazy awesome is that phenomenon? They didn’t do it for the recognition, they did it because they believed in the mission behind the San Antonio Stock Show & Rodeo, they genuinely wanted to make a difference! And you know what; they did! Through the heat, cold, rain, wind, late nights, early mornings, mud, dirt, cow and CONTINUE READING ON PAGE 42
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VOLUNTEERS CONT’D FROM PAGE 40
Photos provided by Ra
mirez.
pig and horse poop, our volunteers didn’t blink an eye in putting in the work. It’s truly incredible what being driven by passion will cause a person do. Unfortunately, many times our volunteers received the shorter end of the deal as they were the first in line to hear complaints, get yelled at, be disrespected, etc. Please be courteous and respectful to volunteers. Remember, they are not getting paid. They are volunteering their time to better the lives of those around them, to help you, to help put on the event you are participating in. Volunteers, without a doubt, are the backbone and heart and soul of an organization. I, along with the help of my family, also put on an annual benefit Alzheimer’s Team Roping fundraiser in memory of my grandma. We have people who volunteer their time to help us in one way or another and it is so touching and humbling. Words cannot begin to describe how thankful we are to the volunteers who help us behind the scenes. Currently I work for a cattle breed association, the International Brangus Breeders Association (IBBA), and we, too, have several committees comprised of individuals for a passion for the breed. They dedicate their time to serving on committees, planning events, securing sponsorships, participating in meetings and conference calls, and more. They play an integral part of our association. We couldn’t do what we do without their time and help. During my time with the IBBA, I have witnessed several chairmen call the office and email staff about setting up meetings and helping with different committee endeavors. The 2018 World Brangus Congress, for example, is a huge undertaking, but under the leadership of the International Committee Chairman Buck Thomason – a success it shall be! Buck, along with many IBBA members, are working hard to plan this mammoth of
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a Brangus event. They have diligently been working on it for months. And as the months fly by, more hours will be devoted to ensuring that this is an event that everyone will remember. IBBA’s annual Fall Meeting that was held over the summer in Florida is another example of the work that committee members put in to make IBBA events a success. The show committee, too, puts in countless hours in making sure rules, awards, points, open shows, etc. go off without a hitch. These are only a handful of testaments of the hard work that IBBA volunteers dedicate to the association and/ or foundation – and all because they have the passion for the breed, they believe in Brangus! So, whenever you are at your next IBBA event, stock show, rodeo, benefit event, or prospect show, win or lose, make sure to thank a volunteer! Whether you are sick, grumpy, tired, frustrated, or just having a bad day, don’t take it out on the volunteers. Remember they are there willingly, unpaid and to help you. The event you are participating in happens because of their loyalty and dedication. Volunteers are priceless and few and far between. Thank a volunteer today!
“Volunteers do not necessarily have the time; they just have the heart.”
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Brangus in Mexico by Marcos Borges, Jr.
Marcos Borges, Jr. travelled to Guadalajara, Jalisco, Mexico, Oct. 24 – Nov. 2 to visit the Mexican Brangus association’s (Asociación Mexicana de Criadores de Ganado Brangus) National Brangus Show. Mexico’s population is 115,296,767. The cattle population is 20,100,000. Its capital is Mexico City, and the official language is Spanish. Today, in Mexico, there are 25,000 registered Brangus cattle. The purpose of this trip to Guadalajara was to continue to expand livestock trade in Mexico,
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meet with local breeders from the area to provide information on Brangus and describe the process of developing Brangus from Bos Indicus and Angus genetics, explain the opportunities available through IBBA’s performance database, and extend a personal invitation to world breeders to attend to the 2018 World Brangus Congress event. On Oct. 27, Borges spent the morning meeting breeders and viewing show cattle. Then, he had lunch with international breeders from different regions of Mexico
and gave guests information on IBBA’s 2018 World Brangus Congress event. Spent the day at the Brangus National Show visiting with breeders, learning about beef production in the region, giving show prizes, and preparing for the World Brangus Congress presentation. IBBA provided trophies for champions. Borges made a presentation at the sale and showed the 2018 World Brangus Congress video. He distributed print media of the Congress to all tables. President Enrique allowed for time during
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meetings to deliver more detailed information of the event. Over 200 breeders were present at the sale. The sale was very strong. Twenty animals were sold. Borges says it was nice to see sales in Mexico averaging high prices. The history of private treaty sales in Mexico is higher than cattle auctions. Having a strong auction sale, it’s a very good thermometer for private treaty sales. Borges visited Fernando Franco’s Triple F Brangus operation and Alfonso Sarai Aceves Jimenez’s San Angel Ranch. More than 60 Brangus breeders were on the ranch tours. Borges says it was nice to see the enthusiasm of breeders. Very good facilities and cattle. “Most of the breeders whom we visited were extremely appreciative of and impressed by the attention from IBBA,” Borges explains. “The Brangus breed
in Mexico is booming, and their genetics have been improving considerately. They still need U.S. genetics to continue their genetic improvement programs. Some breeders commented that they would like to be more involved with IBBA events.” Borges says the market in Mexico offers long-term opportunities for U.S. Brangus cattle, semen and embryos. “Mexico is probably the largest client of the U.S. Brangus genetics.” “It is important for IBBA to continue working to improve the recognition of Brangus’s strengths in this region. As the producers of this region begin to include carcass quality attributes into their breeding programs, Brangus will see increased marketing opportunities. Providing continuity of performance measures and EPD calculations across borders will, also, strengthen the demand for
IBBA genetics in this region. We must, also, continue to improve upon the IBBA annual events during the Houston Livestock Show. Creating incentives that encourage breeders to come to the U.S. will help expose more of our members to this market, as well as to better showcase the extensive selection of Brangus genetics available in the U.S.,” Marcos states. “We are starting to grow in all these countries. We just need to listen to their feedback and try to adapt some of our cattle to their needs. I believe that the international market will be 80 percent U.S. genetic sales. World Brangus Congress will be a great event to receive our international clients. There is no better marketing strategy then to go to their ranches and shows and get to know them and their cattle needs.”
Photos from his trip provided by Borges.
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INTERNATIONAL CONNECTION
The results of the National Brangus Show Borges attended are as follows. MISS MILLAN 3D, exhibited by Ganaderia Millan, was Grand Champion Brangus Female. MISS MILLAN TEXAS STAR 222E2, exhibited by Ganaderia Millan, was Reserve Grand Champion Brangus Female. ROGUSA MR ALYDAR 37 C, exhibited by Ganadera Rogusa, was Grand Champion Brangus Bull. MR MILLAN 302D2, exhibited by Ganaderia Millan, was Reserve Grand Champion Brangus Bull. MRS BALCO CARLOTA 81 C, exhibited by Rancho Los Nogales, was Grand Champion Red Brangus Female. PANCHA, exhibited by Rancho La Providencia, was Reserve Grand Champion Red Brangus Female. Mr. Balco Tobias 24 C 2, exhibited by Rancho Los Nogales, was Grand Champion Red Brangus Bull. RPC SBB HOME RUN 1114D, exhibited by Ganaderia Santa Barbara Brangus, was Reserve Grand Champion Red Brangus Bull.
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There are two Brangus Associations in Mexico. The Asociación Mexicana de Criadores de Ganados Brangus was founded Jan. 8 1982. The headquarters is in Chihuahua City, Chihuahua, where Enrique Quevedo Fernández serves as president. The Asociación Brangus Rojo de México A. C. is headquarted in Guadalupe, Nuevo León, Mexico, where Luis Lauro Martínez Montemayor serves as president. Asociación Mexicana de Criadores de Ganado Km. 8.3 Carr. Chihuahua-Cuauhtemoc C.P. 31020 Chihuahua City, Chihuahua, México Email: info@asociacionbrangusmexicana.org www.asociacionbrangusmexicana.org Asociación Brangus Rojo de México A. C. Av. Benito Juárez 940 Ote. Cd. Guadalupe, N.L. C.P. 67100 Tel 01(81) 8044-0152 01(81) 8044-0153 http://www.brangusrojomexico.com.mx
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ADD VALUE TO YOUR HERD.
Brangus Built is the tag that works for you. Brangus Built is the ultimate commercial female tagging program. These tags can raise your profit, set your commercial females apart from others on sale day, and add value to your commercial brand within the Brangus breed. Brangus Built tags come in the form of a Temple Tag or a Z-tag and must be ordered from the International Brangus Breeders Association (IBBA). There is a unique identification number for ease of traceability, and space is allotted on the tag to allow for customization (i.e. private herd numbers). The cost of the tag is competitive, and adopting this tagging system adds value on sale day. Orders may be placed over the phone or online, at gobrangus.com. For more information, contact IBBA Field Service Representative Matt Murdoch at mmurdoch@gobrangus.com.
48 | DECEMBER 2017
IBBA TRADEMARK LICENSE
IBBA Membership Includes Trademark License As published in previous Brangus Journals, IBBA’s Ownership of the BRANGUS® trademark provides the authority to issue licenses for a right to use the BRANGUS® mark. As a result of this control, IBBA offers those with a valid current IBBA membership a royalty-free, nonexclusive right to use the BRANGUS® mark by accepting and adhering to a licensing agreement. The license agreement is shown below. Members as licensees ensure the BRANGUS® mark signifies a uniform quality and nature of the product. Obtaining a license is predicated upon one signing up for a new membership or renewing a current membership with IBBA. The license becomes effective upon membership or renewal. The license to use the trademark carries a one-year term so long as the membership does not become invalid during that year. Members extend the BRANGUS® mark license for another year, so long as yearly renewal of an IBBA membership is completed. If the membership is ever ineffective the right to use the mark under the licensing agreement will be terminated. The license to use this mark is a privilege of being an IBBA member. This one-year license allows an IBBA member the right to use the BRANGUS® mark. The trademark is to be used on or in connection with the cattle for the purposes of identifying cattle as IBBA registered BRANGUS® in any publication, advertisement or other written material distributed to the public. For a member to properly use the trademark, they must comply with the specifications required by the trademark registration. For those licensees who will use the BRANGUS® mark, they must indicate the cattle source in conjunction with the mark. A ranch identifying source is sufficient to identify the source of the cattle if it is at least one word, such as LLL Ranch, and is placed in before or following the BRANGUS mark, LLL Ranch BRANGUS®. A mark solely labeled as BRANGUS® is not an allowed use by the licensee. IBBA has worked hard for its members to obtain the registered trademark and is glad to share a right to use the trademark with its loyal members. This license and the enforcement of the license and the prohibition of the unauthorized use of our mark, are all required in order for us to protect, keep and maintain the benefit and asset that we have recovered by obtaining the registration of our trademark BRANGUS®.
SEE PAGES 50-53 FOR MORE.
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IBBA TRADEMARK LICENSE
EXHIBIT A
TRADEMARK LICENSE This Trademark License (the “Agreement”) is made and entered into between International Brangus Breeders Association, Inc., an Oklahoma non-profit corporation, located at 8870 Highway 87 East, San Antonio, Texas 78263 (“IBBA”), and each member of IBBA (“Licensee”) effective as of the date the Licensee becomes (or became) an IBBA member (the “Effective Date”). IBBA and Licensee are referenced herein individually as a “Party” or collectively as the “Parties.” RECITALS A. WHEREAS, IBBA acquired ownership of a federal registration, U.S. Registration No. 4,839,141, for the mark BRANGUS (the “Mark”) for “cattle” (the “Goods”), B. WHEREAS, the present Agreement reduces to writing and reaffirms the terms of Licensee’s past use of the Mark and constitutes a license governing its future use, which is governed by the terms set forth herein. AGREEMENT NOW, THEREFORE, in consideration of the foregoing recitals, the mutual promises and obligations contained in this Agreement, and other good and valuable consideration as identified herein, the sufficiency of which is hereby acknowledged, the Parties hereby agree as follows: 1. IBBA hereby grants to Licensee a world-wide, royalty-free, nonexclusive, license to use the Mark on or in connection with the Goods, subject to the terms and conditions of this Agreement. This Agreement is transferable or assignable only upon the sale, assignment, or bequest to a direct descendant of Licensee or its principal owner, of a controlling interest in Licensee or substantially all its assets, so long as such transferee or assignee (i) is, or is controlled by, a person of good business reputation, (ii) is an IBBA member or has a pending application for IBBA membership, and (iii) agrees to adhere to all terms and conditions of this Agreement. 2. Licensee shall use the Mark on or in connection with only Goods that have been registered with IBBA in accordance with the standards, specifications, and/or instructions in the Handbook. IBBA and Licensee acknowledge and agree that, within the channels of trade relating to the Goods, the current version of the Handbook, which has been furnished to Licensee via IBBA’s website, provides sufficient and commercially reasonable standards for the IBBA to exercise quality control over the nature of the Goods. 3.
Licensee further agrees that use of the Mark is subject to the following limitations:
3.1 Licensee may use the Mark on or in connection with Goods, and natural products thereof, only when at least one additional word accompanies the Mark as a source-identifier. Examples of permissible uses include: (i) “ABC Ranches’ BRANGUS cattle” or (ii) “BRANGUS cattle of ABC Ranches.” Use of only “BRANGUS cattle” is not permitted.
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IBBA TRADEMARK LICENSE
EXHIBIT A 3.2 Unless Licensee can trace the bloodlines of its cattle to cattle herds that historically used BRINKS as an identifier, including cattle bred by the Brinkman family of Camp Cooley Ranch, Licensee may not use the word BRINKS as a source-identifier. It is solely Licensee’s duty and responsibility to determine whether it may use BRINKS; IBBA has no obligation to and will not verify or confirm Licensee’s ability to use BRINKS. If Licensee is entitled to use the word BRINKS as an accompanying source-identifier as described in the preceding section, Licensee shall: (a) Until December 31, 2019, include at least one additional prefix word as a secondary source-identifier. An example of permissible use is “ABC Ranches’ BRINKS BRANGUS cattle.” (b) After December 31, 2019, include at least one additional word (either as a prefix or suffix) as an additional source-identifier. Examples of permissible uses include: (i) “ABC Ranches’ BRINKS BRANGUS cattle” or (ii) “BRINKS BRANGUS cattle of ABC Ranches.” Use of only “BRINKS BRANGUS” or “BRINKS BRANGUS cattle” is not permitted. 3.3 Use of the Mark should be followed by the ® symbol in any country where the Mark is registered. For example: ABC Ranches’ BRANGUS® cattle. 3.4 Licensee shall not use the Mark on or in connection with goods or services other than the Goods. 3.5
Licensee shall not apply to register any mark containing or comprising the Mark.
3.6 Licensee may use the Mark on or in connection with Goods only during such time(s) that Licensee maintains IBBA membership. 4. Unless terminated for breach or non-compliance as provided herein, this Agreement shall continue in effect while Licensee maintains IBBA membership. This Agreement shall automatically terminate if Licensee fails to maintain IBBA membership. Upon termination of this Agreement in any manner provided herein, Licensee will cease and desist from all use of the Mark in any way; provided, that this Agreement does not act as a waiver of defenses, if any, that may be asserted by Licensee against IBBA under 15 U.S.C. § 1115(b)(4) or judiciallyrecognized fair use doctrines. Licensee shall at no time adopt or use, without IBBA’s prior written consent, any word or mark which is likely to be similar to or confusing with the Mark. 5. Licensee consents to and acknowledges IBBA’s ownership of and right to use, register, and maintain registrations of the Mark for the Goods, as well as all other trademark applications and registrations that incorporate the Mark. Licensee shall not object to, contest, challenge the use of, oppose, or petition to cancel the Mark, or otherwise contest the rights of IBBA to use, register and maintain registrations of the Mark or renewals thereof, on any basis. Licensee acknowledges that use of the Mark shall not create in Licensee’s favor any right, title, or interest in or to the Mark.
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IBBA TRADEMARK LICENSE
EXHIBIT A 6. Licensee agrees to notify IBBA of any unauthorized use of the Mark by others promptly as it comes to Licensee’s attention. In addition, Licensee may send IBBA a written request to initiate an action or otherwise take measures to abate infringement or unfair competition. IBBA shall have the first right, but not an obligation, to bring infringement or unfair competition proceedings asserting the Mark (or take other appropriate legal action, including settlement). If IBBA brings such proceedings, Licensee shall provide reasonable assistance upon request. If within sixty (60) days after receiving a written request to take action, IBBA has not initiated proceedings (or otherwise taken measures to abate such infringement or unfair competition), Licensee may send to IBBA a written request for permission to, at its own expense, bring suit or take other appropriate legal action. If Licensee can establish that it is being injured by such infringement or unfair competition, IBBA will not unreasonably deny permission to Licensee to take the requested enforcement action. Licensee shall notify IBBA in writing at least fifteen (15) days prior to filing such action and IBBA shall have the right to be represented separately in such action by counsel of its own choice, at its own expense. Any recovery realized as a result of a Licensee-filed suit, claim or action will be shared equally between IBBA and Licensee. 7. If either Party believes that the other Party is in breach or non-compliance of any term of this Agreement, that Party shall notify the other of its alleged breach or non-compliance and make written demand for compliance with the terms of this Agreement. For notices of breach or noncompliance to Licensee, Licensee shall notify IBBA of actions taken to comply with the written demand under this paragraph within five (5) business days after receipt of such notice and shall provide IBBA written documentation evidencing of compliance within ten (10) business days of the written demand. For notices of breach or noncompliance to IBBA, IBBA shall take commercially reasonable efforts to cure such breach or noncompliance within sixty (60) business days of the written demand. Should either Party fail to cure a breach or noncompliance in the time period following notice, the other Party may thereafter immediately terminate this Agreement. 8. The Parties further acknowledge that irreparable harm may result in the event of a breach of or failure to comply with any provision hereof. Should either Party fail to cure a breach or non-compliance in the time period following notice, in addition to any other legal or equitable relief, damages, and remedies that may be available, the other Party shall be entitled to seek and obtain an injunction to restrain any violation causing such irreparable harm. 9. Any notice or other communications required under this Agreement shall be sent to the Parties as follows:
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If to IBBA:
International Brangus Breeders Association 8870 Highway 87 East San Antonio, Texas 78263
With a copy to:
John M. Henderson 9100 IH 10 West, Suite 200 San Antonio, Texas 78230
If to Licensee:
Licensee’s last-known address
IBBA TRADEMARK LICENSE
EXHIBIT A 10. This Agreement comprises the entire understanding of the Parties with respect to the subject matter hereof, all prior oral and written communications or understandings being merged herein; and shall be binding upon and inure to the benefit of the Parties, as well as any parent company, subsidiaries, related companies, and their respective successors and assigns. 11. This Agreement may be amended or modified from time to time by IBBA. Any of the following shall constitute acceptance by Licensee of this Agreement, as may be amended or modified: (i) becoming an IBBA member, (ii) continuing membership with IBBA, including after receiving notice of a copy of this Agreement, (iii) using any IBBA member services, (iv) registering any Goods with IBBA, (v) paying IBBA membership fees, or (vi) participating in IBBA member events. 12. This Agreement shall be interpreted and enforced under the laws of the State of Texas without regard to its choice of law provisions. Any legal actions arising out of or relating to this Agreement shall be brought exclusively in the state or federal courts of Bexar County, Texas, to the exclusion of all other venues and jurisdictions. The Parties hereby waive any objection they may have to venue or jurisdiction in Bexar County, Texas. 13. IBBA assumes no liability to Licensee or to third parties with respect to the Goods provided by Licensee under the Mark. Licensee hereby indemnifies and holds IBBA harmless against all claims, causes of action, losses, damages and expenses, including attorney’s fees, arising out of or in connection with Licensee’s use of the Mark; provided, that no indemnification obligation exists as to third party claims or causes of action against Licensee challenging the authenticity or validity of IBBA’s rights in and to the Mark or alleging that Licensee’s use of the Mark infringes the rights of another. 14. In the event that any provision of this Agreement or the application thereof, becomes or is declared by a court of competent jurisdiction to be illegal, void or unenforceable, the remainder of this Agreement will continue in full force and effect and the application of such provision to other persons or circumstances will be interpreted so as reasonably to effect the intent of the Parties. The Parties further agree to replace such void or unenforceable provision of this Agreement with a valid and enforceable provision that will achieve, to the extent possible, the economic, business and other purposes of such illegal, void or unenforceable provision. Notwithstanding this, should it be impossible to replace a void or unenforceable provision herein with another that will allow the Parties to achieve the central purposes of this Agreement, then in that event only, this Agreement will be void and cease to be of effect. 15. The language of this Agreement shall be construed as a whole according to its fair meaning and not strictly for or against any of the Parties. Any construction of this Agreement, any ambiguity or inconsistency contained herein shall not be construed against any Party. Signed, acknowledged, and agreed to this the _____ day of ____________________, 2017, through electronic acceptance.
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IBBA CONNECTION
Christmas is Coming!
NEED A LAST-MINUTE STOCKING STUFFER? Official caps from the International Brangus Breeders Association (IBBA) are available for purchase. Caps are $20, plus shipping. Contact the IBBA office to place your order today. These caps are a perfect stocking stuffer with the holiday season just around the corner! Or a great treat for yourself. Wearing these caps is a great way to promote Brangus cattle and the Brangus association. International Brangus Breeders Association 8870 US Highway 87 E, San Antonio, TX 78263 (210) 696-8231 | info@gobrangus.com
54 | DECEMBER 2017
IBBA CONNECTION
Stay Connected with IBBA! IBBA is active on social media. Be sure to like and follow us to be the first to receive IBBA news and updates! You can easily find us with the hashtag, #GoBrangus, or by searching for @GoBrangus. Another great way to stay in touch with the latest IBBA and Brangus-related happenings is a subscription to IBBA eNewsletters. Sign up to receive electronic communication from IBBA on our website. Do you have newsworthy updates to share? Share your news with IBBA Communications Coordinator Peyton Waldrip at pwaldrip@gobrangus.com.
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56 | DECEMBER 2017
SALE SUMMARIES
DOGUET’S DIAMOND D RANCH ANNUAL PRODUCTION SALE OCT. 21 - POTEET, TEXAS submitted by Mark Cowan, American Marketing Services Doguet Diamond D Sale Attracts Standing Room Only Crowd • • • • • • •
5 Brangus and Ultrablack show heifer prospects grossed $$80,000 to average $16,000 2 Brangus donors grossed $45,000 to average $22,500 5 Brangus 3N1’s grossed $61,500 to average $12,300 25 Brangus fall-bred heifers/pairs grossed $124.100 to average $4.964 16 Brangus spring-bred heifers grossed $67,250 to average $4,203 1 Brangus embryo lot grossed $13,800 to average $13.800 64 Brangus female lots grossed $439,400 to average $6,866
• • • •
1 Brangus semen lot grossed $13.300 to average $13,300 39 coming-two-year-old Brangus bulls grossed $281,100 to average $7,208 33 yearling Brangus and Ultrablack bulls grossed $137,300 to average $4,161 73 Brangus bull lots grossed $432,200 to average $5,921
Standing room only greeted the crowd of Brangus enthusiasts at the recent Doguet Diamond D Ranch Brangus sale. The offering was met with ready acceptance and torrid bidding. GKB Cattle, Waxahachie, Texas, paid $45,000 to own the day’s high-selling female, Lot 1B, DDD SILVER SKIES 804E33. This embryo-transfer (ET) daughter of DDD DYNAMITE 804A2 is a paternal sister to both the Grand Champion bull and female at the 2017 National Junior Brangus Show. GKB Cattle, also, paid $35,000 for the second high-selling female offered when they purchased the dam and full sib to Silver Skies, Lot 1 DDD SILVER LINING 804A63 and Lot 1A DDD SILVER SUCCESS 804E47 for $35,000. Robert and Brent Cromwell, Giddings, Texas, paid $18,000 to own Lot 68, DDD MS TNT 1019C7. This spring-bred heifer is a maternal sister to Masterplan.
$15,000 each was the price bid for Lot 2, DDD SWEET SOURCE 38D22, the reigning 2017 Futurity Reserve Champion female, and Lot 10, DDD SERENDIPITY 804B33, a fall-bred cow and a maternal sister to Silver Lining. MP Brangus, Waco, Texas, was the fortunate buyer. The feature lot, DDD DOZER 804D8, the reigning Western National Grand Champion Brangus and Reserve Supreme Champion, was the high-selling bull as GKB Cattle paid $45,000 to own this son of Ranger and the two-time Show Heifer of the Year, Barbara. Priest Cattle Co., Lorena, Texas, paid $42,000 to own Lot 103, DDD MASTERPLAN 74D19. This wide-bodied, big-boned son of Masterplan drew rave reviews and active bidding. The day’s third high-selling bull was Lot 102, DDD STOCK OPTION 150D4. He sold to Morrison Livestock, Midland, Texas, for $18,500. His dam is a full sister to Ambrosia.
GENETIX CATTLE PLUS FEMALE AND BULL SALE @ THE OAKS FARMS OCT. 27 - GRANTVILLE, GEORGIA submitted by Mark Cowan, American Marketing Services Demand Torrid for the Plus in Genetix Cattle Plus Inaugural Sale • • • • • •
10 Brangus 3N1’s grossed $70,350 to average $7,035 22 Brangus/Ultrablack fall pairs/bred cows and heifers grossed $177,700 to average $7,941 1 Brangus flush grossed $19,000 to average $19,000 40 Brangus/Ultrablack spring-bred cows and heifers grossed $159,350 to average $3,984 12 open Brangus/Ultrablack heifers grossed $41,700 to average $3,479 86 Brangus/Ultrablack female lots grossed $468,150 to average $5,444
• • •
131 coming-two-year-old Brangus/Ultrablack bulls grossed $551,050 to average $4,206 23 yearling Brangus/Ultrablack bulls grossed $ 88,500 to average $3,850 154 total Brangus/Ultrablack bulls grossed $639,600 to average $4,135
The day’s high-selling female at $45,000 was Lot 48, GMW MS PASSPORT 1912C1 and her North Star heifer calf. She was purchased by a partnership of Phillips Ranch, Daytona Beach, Florida, Miller Brangus, Waynesboro, Tennessee, and The Oaks Farm, Grantville, Georgia. She was consigned by Great Mark Western, Troy, Michigan. Quail Valley Farm, Oneonta, Alabama, paid $40,000 to own Lot 13, MB MS YELLOWSTONE 129A2. This donor was consigned by Miller Brangus. Phillips Ranch purchased the third high-selling female lot when they paid $19,000 to flush Lot 17, MS DMR NUFF SAID 541Y18. She was consigned by The Oaks Farm. Lot 1, MB MS RUGER 000Z3, and her Yosemite heifer calf split commanded $16,500 when Allen Warrington, Kosciusko, Mississippi, paid $10,000 to own the proven donor and Draggin M Ranch, Eldorado, Arkansas, paid $6,500 to own her powerful Yosemite heifer calf. Lot 77A, MB MS ATLANTA 129D92, sold for $15,000. This balanced-trait daughter of the
129A2 donor sold to The Oaks Farm. Also, selling for $15,000, was Lot 78B, OAKS MS CSONKA 541D36. She is a daughter of the 541Y18 donor and sold to Quail Valley Farm. In the bull sale, Lot 101, J. EDGAR HOOVER 209D2, commanded the bid price of $50,000 when half interest and full possession sold to Fenco Farms, Floral City, Florida, Phillips Ranch, Great Mark Western, and Miller Brangus. This Ultrablack son of Hoover Dam was consigned by The Oaks Farm. $25,000 was the bid price for OAKS XEROX 302C50, the breed’s full brother to TJM THREE D 302A. Lake Majestik Farms, Flat Rock, Alabama, purchased him. He was consigned by The Oaks. Williams Ranch Co., Floresville, Texas, paid $10,000 to own full interest and full possession of Lot 118, OAKS WAR EAGLE 99D51. He was consigned by The Oaks Farm.
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SALE SUMMARIES
OKLAHOMA BRANGUS ASSOCIATION FALL GATHERING OCT. 28 - MCALESTER, OKLAHOMA submitted by Oklahoma Brangus Association President Jack Gorczyca • • • •
45 Black Brangus Bulls gross $135,850 to average $3,020 9 Black Brangus Cows gross $21,750 to average $2,416 6 Open Black Brangus Heifers gross $13,250 to average $$2,208 3 Bred Black Brangus Heifers gross $5,500 to average $1,833
Seventy-eight registered buyers from eight states participated in a selected offering of registered cattle at the recent Oklahoma Brangus Association Sale. This sale remains one of the oldest continuous sales in the Brangus breed as this marked their 32nd consecutive sale. A cool fall morning greeted the crowd as they arrived to look over the sale animals. The day’s high-selling Lot 39 was JG MR. 410 D JET, which was a son of JG MR. 747 BLACK JET. This young herdsire was consigned by Gorczyca & Son Brangus of Harrah, Oklahoma, and was purchased by Johnny Drew of Clarksville, Texas, for $4,600. The second high-selling Lot 22 was RB BODIE 16 D 3, which was a son of MC BODACIOUS 889 A5, he was consigned by Mel Dainty of Oologah, Okahoma, and was sold to Don Malone of Gentry, Arkansas, for $4,400. Lot 40 was, also, a crowd favorite. JG Mr. 55 D MVP, another JG MR. 747 BLACK JET son, was consigned by Gorczyca & Son
Brangus and purchased by Darreld Knapp of Talhina, Oklahoma, for $4,100. Lot 36, BMR JUST RIGHT 4-15, a BLANDA OF BRINKS son, consigned by BMR Brangus of Burbank, Oklahoma, also, commanded a $4,100 price tag as he sold to Dean Smith of New Wave, Texas. The high-selling female was Lot 65, a CSONKA OF BRINKS daughter. She was consigned by Pear Lane Brangus of Stark City, Missouri, and sold to Jim Stroope of Greenville, Texas, for $3,200. Next in line was Lot 59, a SUHN’S DISTINCTION daughter, consigned by Vorel Brangus of Luther, Oklahoma, and sold to Dewayne Dickey of Garfield, Arkansas, for $3,100.
DO YOU HAVE SALE RESULTS TO REPORT? Sale managers may submit a half-page (7.5 x 4.5 inches) of content to be published in the Brangus Journal for each sale. Content should be no more than 400 words, photos, or some combination of text and photos. Submit sale summary content to IBBA Field Service Representative Matt Murdoch. He can be contacted by phone (830-556-3942) or email (mmurdoch@gobrangus.com).
don’t miss a minute! For a complete, up-to-date list of sale summaries, visit us online. Find the latest information at gobrangus.com/sale-summaries.
58 | DECEMBER 2017
SALE SUMMARIES
GENETRUST @ CHIMNEY ROCK CATTLE CO. NOV. 3 - CONCORD, ARKANSAS submitted by Cody Gariss Registered Brangus & Ultrablack Female Averages • 13 3N1 $5438 • 1 bred cow $4000 • 21 bred heifers $7976 • 7 donors $18,000 • 60 open heifers $5001 • 102 registered females gross $668250 to average $6551.47 In what has become a premier exhibition of the best in Brangus genetics, hundreds of registered and commercial breeders once again descended on Chimney Rock Cattle Company for the 11th annual installment hosted by Bill and Gail Davis. An active market in all three phases added up to a competitive weekend of price discovery, setting a number of record highs within the GENETRUST program. Leading off the Friday-night female offering, was lot 61, MS DMR PATTON 468X6, a prolific embryo producer from Draggin’ M Ranch. Following a hotly contested battle, she wound up as the $50,000 high-selling female, headed to Juan Romo of Tajo Ranch Brangus, Waller, Texas. Lot 57, MS DMR CAPITALIST 415D, followed closely behind as the featured Ultrablack female hailing from the bred heifer division. Raised by Draggin’ M Ranch,
this flawlessly designed female got everyone’s attention and at $48,000 landed in the hands of Jimmy and Marsha Trice and Tom Crawford of Triple T Brangus Farm, Fayette, Alabama. In an offering full of elite females, Lot 2, SUHN’S MISS PATTON 30X5, from Suhn Cattle Company, was not to be outdone. A high-revenue-generating and herd-bull-producing donor, she was gathered up by the watchful eye of Randy Pettijohn and Gene Clecker of Far Niente Farms, Valley Head, Alabama, at $37,000. Three D progeny were popular throughout the evening, but none more so than Lot 93, MS DMR THREE D 795D. A moderateframed, bred heifer with tremendous dimension from Draggin’ M Ranch, she commanded a final bid of $25,000 from Triple T Brangus Farm, Fayette, Alabama. For more information on breed-leading Brangus seedstock, the nation’s foremost line-up of Brangus A.I. sires, or private treaty offerings visit www.genetrustbrangus.com.
GENETRUST @ CHIMNEY ROCK CATTLE CO. NOV. 4 - CONCORD, ARKANSAS submitted by Cody Gariss Registered Brangus and Ultrablack Bull Averages • 52 coming-two-year-olds $7120 • 82 yearlings $4235 • 134 registered Brangus and Ultrablack bulls gross $717500 to average $5355 Commercial Brangus Females • 16 pairs $2725 • 205 bred heifers $1838 • 82 open heifers $1539 • 303 commercial females gross $546,650 to average $1804 The noontime kickoff of the bull sale on Saturday, Nov. 4, at Chimney Rock, provided an equal number of fireworks as the female sale the evening prior, starting with Lot 199, DMR THE LOUISIANA PURCHASE 924D10, from Draggin’ M Ranch. Royally-bred and ultra-complete, this son of Three D gathered attention from coast to coast with a number of good cattlemen pursuing him. When the hammer dropped, it was the partnership of Peanut & Christy Carr, Columbia, Louisiana, and Tony and Lolita Westbrooks of Bushley Creek Cattle Company, Olla, Louisiana, owning the herd sire at a record-setting $100,000 for half interest and full possession. With a number of herd sires returning to registered programs, the second high-seller came in the form of the leadoff yearling bull, Lot 295, DMR DENALI 1302D12, also from Draggin’ M. A calving ease sire, backed by a power cow, he was acquired by Johnston Brangus, Letohatchee, Alabama, at $27,000 for half interest and full possession. The third high-selling bull, and high-selling
Ultrablack, was, also, raised by Draggin’ M and purchased by Johnston Brangus. A son of the $70,000 415R23, Lot 169, DMR CAPITALIST 415D54, was a power-packed Ultrablack backed by a proven pedigree and commanded a final bid price of $24,000 for two-thirds interest and full possession from his new owners in Alabama. A UB2 with excellent data came in next as Lot 152, CRC UPGRADE 55D3, from Chimney Rock Cattle Company. A bull ranking in the top 30 percent for nine traits, his outcross and versatility was sought out by a partnership of Brandon and Amy Raley and Greg and Tracy Tallent of Flatrock Brangus, Pierce City, Missouri, and Anthony Giffin, Giffin Brangus, Rogers, Arkansas, at $20,000 for two-thirds interest and full possession. For more information on breed leading Brangus seedstock, the nation’s foremost line-up of Brangus A.I. sires, or private treaty offerings visit www.genetrustbrangus.com.
59
SHOW RESULTS
NATIONAL SHOW OF MERIT
60 | DECEMBER 2017
GRAND CHAMPION HEIFER MISS L AMY JO 157C3 MADDOX HARTMANN
RESERVE GRAND CHAMPION HEIFER DDD SWEET SOURCE 38D22 MEGAN PERRY
GRAND CHAMPION COW/CALF PP ELEANOR’S JADE 915C1 MADELAINE PACK
RESERVE GRAND COW/CALF MISS JLS SV SUNSHINE 59C SHELBIE M VAN BEVEREN
GRAND CHAMPION BULL MR JLS PRIME TIME 915C73 G - BAR BRANGUS
RESERVE GRAND CHAMPION BULL MC THUNDER 101D TRACI MIDDLETON
SHOW RESULTS
at THE
State Fair of Louisiana Oct. 28 in Shreveport, Louisiana
GRAND CHAMPION RED HEIFER MS MARIA CLARA MBJ-FAGAN004U GKB CATTLE
RESERVE GRAND CHAMPION RED HEIFER TRIO’S CLEOPATRA 175C RED BUD & MLS LA VI DALLAS
GRAND CHAMPION RED COW/CALF OB MS CRISTAL 204C2 OB RANCH CO.
GRAND CHAMPION RED BULL 5M DOUBLE BARREL 214D JESSE MASON
RESERVE GRAND CHAMPION RED BULL TRIO’S MLS CORTEZ 175C6 TRIO’S CATTLE & GENETICS LLC.
61
SHOW RESULTS
NATIONAL SHOW OF MERIT at THE
State Fair of Louisiana
Oct. 28 in Shreveport, Louisiana
GRAND CHAMPION ULTRA HEIFER DOS XX’S MISS FIREFLY SHELBY BOSWELL
GRAND CHAMPION ULTRA BULL MC LOW RIDER 101D3 TRACI MIDDLETON
RESERVE GRAND CHAMPION ULTRA HEIFER DOS XX’S MISS SASSY AUSTIN BOSWELL
(not pictured) RESERVE GRAND CHAMPION ULTRA BULL BROKEN A 116E AUDREY ACORD
Promote your show, sale or operation in the Brangus Journal! Contact Melanie Fuller or Matt Murdoch to learn more about the advertising and promotional oppotunities IBBA offers. 62 | DECEMBER 2017
SHOW RESULTS
JUNIOR BRANGUS SHOW at THE
State Fair of Louisiana
Oct. 28 in Shreveport, Louisiana
GRAND CHAMPION HEIFER BR MS PRESIDENTE 101D Carter Aucoin Lafayette, Louisiana
RESERVE GRAND CHAMPION HEIFER MCC MISS BEU15D Madeline Mathews Bossier Parish, Louisiana
GRAND CHAMPION BULL MR TF RYAN 72D Addyson Gautreaux Acadia, Florida
RESERVE CHAMPION BULL SANKEYS REGULATOR 392 Taylor Faul Acadia, Florida
Melanie | mfuller@gobrangus.com | 979-255-3343 Matt | mmurdoch@gobrangus.com | 830-556-3942 63
SHOW RESULTS
SHOWCASE
BRANGUS GENETICS
to the WORLD.
The World Brangus Congress presents the greatest opportunity to our members to promote CSS-qualified bulls to the world market! We will be producing, publishing and distributing the semen directory for members to showcase their CSS-qualified bulls and market semen both domestically and internationally. The directory will be mailed to all IBBA members, and additional copies will be distributed at the NCBA Convention and Trade Show, World Brangus Congress, the international shows in Houston, as well as at sales, field days, and other events. Members may purchase pages in the directory and provide information highlighting the bull's exceptional qualities and/or achievements. Bull listings are full-page and four-color. Photo(s), pedigrees, footnotes, and EPDs are included for each animal. Cost is $525 for the first listing and $275 for any additional listings. The listing form must be completed by the member submitting each bull and returned to the IBBA before Dec. 15. Watch IBBA’s Facebook page for updates and submission instructions. 64 | DECEMBER 2017
SHOW RESULTS
DIVISION CHAMPIONS at THE
State Fair of Louisiana
JUNIOR HEIFER CALF CHAMPION SMART MS BOUJEE 197E CARYN SMART
RESERVE YEARLING BULL CHAMPION DDD DOZER 804D8 DOGUET DIAMOND D RANCH
RESERVE RED SUMMER BULL CHAMPION CX DREAM FOREVER 844/D COX EXCALIBUR BRANGUS
RESERVE JUNIOR HEIFER CALF CHAMPION MS TF ANNA 72E TAYLOR FAUL
INTERMEDIATE SENIOR BULL CHAMPION MR JLS PRIME TIME 915C73 G - BAR BRANGUS
RED INTERMEDIATE SENIOR BULL CHAMPION TRIO’S MLS CORTEZ 175C6 TRIO’S CATTLE & GENETICS LLC.
SENIOR HEIFER CALF CHAMPION DDD SWEET SOURCE 38D22 MEGAN PERRY
RESERVE RED INTERMEDIATE SENIOR BULL CHAMPION SJCC TRIO’S CEO 175C5 EL SENDERO RED BRANGUS
RESERVE SENIOR HEIFER CALF CHAMPION PP MISS DANIELLE 915D BRYSON GRESHAM
RESERVE INTERMEDIATE SENIOR BULL CHAMPION MR DEUX CROCHET 361/5 LOGAN TORBERT RED JUNIOR HEIFER CALF CHAMPION MCC ELLIE MAY 72E JESSICA MAXWELL
SUMMER HEIFER CHAMPION IH MS. SIDNEY 81D3 BUCK THOMASON
RESERVE RED JUNIOR HEIFER CALF CHAMPION TR MS ICON’S GATOR 934E AUSTIN BOSWELL
RESERVE RED SENIOR BULL CHAMPION DOS XX’S PRIME TIME T-N-T DOS XX’S CATTLE CO.
RESERVE SUMMER HEIFER CHAMPION MISS JLS SOPHIA 767D7 JLS INTERNATIONAL INC.
RED SENIOR HEIFER CALF CHAMPION IH MS. RED GIRL 222D2 BUCK THOMASON
ULTRA JUNIOR HEIFER CALF CHAMPION MISS BROKEN A 841E3 AUDREY ACORD
YEARLING HEIFER CHAMPION DDD MISS MIA HALLEE RAYNE WEBB
RESERVE RED SENIOR HEIFER CALF CHAMPION MISS JLS RENEE 826D3 LANE BAKER
ULTRA SENIOR HEIFER CALF CHAMPION DOS XX’S MISS FIREFLY SHELBY BOSWELL
RESERVE YEARLING HEIFER CHAMPION GBB MS. ABBY G 915D5 CLAIRE GILL
RED SUMMER HEIFER CHAMPION BROKEN A MISS 14D AUDREY ACORD
ULTRA SUMMER HEIFER CHAMPION ANA BAT GIRL AUSTIN BOSWELL
SENIOR HEIFER CHAMPION MISS L AMY JO 157C3 MADDOX HARTMANN JUNIOR BULL CALF CHAMPION MP FIRECRACKER 915E MARK PERRY
RESERVE RED SUMMER HEIFER CHAMPION CX MS DREAM FOREVER 71/D2 COX EXCALIBUR BRANGUS
ULTRA YEARLING HEIFER CHAMPION DOS XX’S MISS SASSY AUSTIN BOSWELL
RED YEARLING HEIFER CHAMPION MS MARIA CLARA MBJ-FAGAN004U GKB CATTLE
ULTRA JUNIOR BULL CALF CHAMPION BROKEN A 116E AUDREY ACORD
RESERVE JUNIOR BULL CALF CHAMPION MR JLS PRIME 915E26 MASON PERRY
RESERVE RED YEARLING HEIFER CHAMPION CX MS PROMISE KEEPER 177/D COX EXCALIBUR BRANGUS
ULTRA SUMMER BULL CHAMPION MC LOW RIDER 101D2 TRACI MIDDLETON
SENIOR BULL CALF CHAMPION MC STOCKMAN 628D3 TRACI MIDDLETON
RED SENIOR HEIFER CHAMPION TRIO’S CLEOPATRA 175C RED BUD & MLS LA VI DALLAS
RESERVE SENIOR BULL CALF CHAMPION CS MAD DOG MATTIS 2056D2 AUSTIN WALDROP SUMMER BULL CHAMPION MC THUNDER 101D TRACI MIDDLETON
RESERVE RED SENIOR HEIFER CHAMPION RB AMBER 85/C1 SHELBIE M VAN BEVEREN RED JUNIOR BULL CALF CHAMPION SAB FAME AND FORTUNE SHELBY BOSWELL
RESERVE SUMMER BULL CHAMPION MR JLS VATOR 915D30 JLS INTERNATIONAL INC.
RESERVE RED JUNIOR BULL CALF CHAMPION M&M MR EBENEEZER 489/E LOGAN TORBERT
YEARLING BULL CHAMPION MR TF RYAN 72D ADDYSON GAUTREAUX
RED SUMMER BULL CHAMPION 5M DOUBLE BARREL 214D JESSE MASON
RED SENIOR BULL CHAMPION CX CHIEFS APACHE 0101/C COX EXCALIBUR BRANGUS
Promote your show, sale or operation in the Brangus Journal! Contact Melanie Fuller or Matt Murdoch to learn more about the advertising and promotional oppotunities IBBA offers. Melanie | mfuller@gobrangus.com | 979-255-3343 Matt | mmurdoch@gobrangus.com | 830-556-3942
65
AFFILIATE CONNECTION: IJBBA
213
Two Hundred Thirteen
by IJBBA Co-Reporters Cassidy Polston and Kendra Brull
Two hundred thirteen. That sounds like a large number, but with it being the number of days from Dec. 1 until the 2018 National Junior Brangus Show (NJBS) in Hutchinson, Kansas, that number is already starting to seem small! It especially seems small to the International Junior Brangus Breeders Association (IJBBA) Board of Directors and Advisors. Directors and advisors have just returned home from a long weekend trip to Hutchinson for the annual IJBBA Board of Directors Fall Meeting and tour of the 2018 NJBS facility – the Kansas State Fairgrounds. We wanted to take just a moment and share some of the exciting things already in the works for the 2018 NJBS. First and foremost, the IJBBA Board of Directors discussed and reviewed the 2017 NJBS. We hope every 2017 participant took the time to submit an online survey to let their opinion and voice be heard. We assure you that every opinion and suggestion was thoroughly considered as the entire board took several hours to go through each and every submission received in order to improve NJBS. A lot of discussion among board members, advisors, and guests present resulted in several updates to rules, policies, and intended ways contests and activities will work
66 | DECEMBER 2017
this next year. Everyone involved in the initial planning of NJBS 2018 is excited for the next 213 days to roll by and for NJBS to begin! A big reason the IJBBA Fall Meeting was held in Hutchinson was to allow us to all tour the Kansas State Fairgrounds Prairie Pavilion – the facility that will host the 2018 NJBS, July 1-7. We hope you have had the opportunity to check out the IJBBA Facebook page and see the Facebook Live video we posted while we were on the tour ourselves. This video should give both junior and futurity exhibitors an in-depth idea of what they can look forward to this summer. From ample wash racks to bountiful electric plugs, the Kansas State Fair’s Prairie Pavilion facility is ideal for the NJBS. Several large wash racks can be found on the outside of the barn near tie-outs where exhibitors can stop each morning on their way inside. Tie-outs are spacious and permanent with barn ties having one electrical box per 10-foot panel. Additionally, the show ring will be air-conditioned for comfort, and excess cool air will flow out of the arena building directly into the attached tie barn. That’s correct – attached tie barn! Forget having to navigate your way several hundred yards from stalling to the ring; the maximum you will have to
walk is from one end of the tie barn to the other before going straight into the make-up area. Additional barns will be utilized for contests, and there is a lot of vehicle parking and numerous RV hook-ups located around the fairgrounds. This facility was designed by a committee of beef cattle exhibitors who really took the time to investigate what does and does not work in facilities across the nation. They brought that knowledge back to Kansas and incorporated it into the Prairie Pavilion, and it shows. As a board, we are incredibly excited about the next 213 days and even more excited about the following seven! NJBS 2018 will be full of exciting events, activities, and Brangus family fellowship. While NJBS is the primary topic of our Fall Meeting, the board took the opportunity to discuss other important IJBBA activities. The committee assigned with planning the 2019 Legacy Leadership Conference met, and they are working to build an agenda to guarantee that we will educate our junior members and other youth about Brangus cattle and the beef industry. The board talked about the 2018 Youth Beef Industry Congress and what it means to represent the Brangus breed at such an amazing event. The 2018 IJBBA Legacy Female, the IJBBA Legacy
AFFILIATE CONNECTION: IJBBA
ABOUT THE AUTHOR: Following in her older brother’s footsteps, Kendra Brull joined the elite group of IJBBA directors three years ago. Brull is in her junior year at Friends University where she pursues a degree in health and physical education and a minor in business administration. Brull has been a staple of the NJBS barns since she was old enough to get around and has been actively involved in IJBBA for over 10 years. Brull, also, has experience showing numerous other species. She has vast amounts of leadership experience serving in multiple capacities through her 4-H tenure. Brull brings level-thinking, motivation and dedication to the IJBBA board. As a co-reporter, Brull is assisting with a renewed effort to increase communication from the board to IJBBA members. Heading into her second year on the IJBBA Board of Directors, and the third director from Florida, is Cassidy Polston. Polston began showing Brangus cattle 13 years ago and attended her first NJBS in 2014. A 2017 graduate of Families of Faith Christian Academy, Polston is currently a freshman at Hillsborough Community College with plans to eventually transfer to the University of Florida. In just her first year on the board, Polston has already provided a wealth of new ideas along with an incredible work ethic, a huge amount of behind-the-scenes support and a detail-oriented mindset that rivals the best. As a co-reporter, her skills with photography will be a huge asset as IJBBA works to increase communication.
ABOUT THE AUTHOR:
LIKE US ON FACEBO OK! @juniorbrangus
Artwork commemorating the 40th Anniversary of the IJBBA, the IJBBA Brand Table, and upcoming IJBBA travels were all discussed as well. We are excited about these events and items and the impact they have on us as junior directors as well as the membership as a whole in what we can do and offer them. We sincerely hope you already like our IJBBA Facebook page, but if not, please check it out and make sure you click “like.” We will be posting a lot of exciting news about everything IJBBA. From upcoming artwork sales to explaining new contest rules, we are going to work hard to get things posted to Facebook so everyone knows what is happening.
67
AFFILIATE CONNECTION: IRBBA
Scholarship Presentations & Fall Membership Meeting at IRBBA Field Day Event
by Peyton Waldrip
Marcos and Adriane Borges hosted approximately 70 guests of the International Red Brangus Breeders Association’s (IRBBA) fall field day event Nov. 4 at MBJ Ranch in Wharton, Texas. IRBBA members and guests had the opportunity to gather at the beginning of the event for a Meet and Greet. A fajita lunch was served before scholarship presentations, a live auction, an open board meeting and membership meeting, the scholarship donation heifer raffle drawing, and a tour of MBJ Ranch’s new location.
68 | DECEMBER 2017
IRBBA awarded 13 scholarships to Audrey Acord, Jazir Guarjardo, Kevin Marks, Molly Parker, Reagan Krengle, Cassandra Burkhammer, Dana Patterson, Gregory Matocha, Kacie Wallace, Liza Garcia, Matthew Tak, Samantha Muniz, and Taylor Goerlitz in 2017. Eight recipients were present at the field day for acceptance of his or her award. IRBBA President Marcos Borges donated two paintings for special auction items at the field day. Representatives from Cox Excalibur Brangus and Buffaloe Cattle Company both bought a painting for
AFFILIATE CONNECTION: IRBBA
Molly Parker
Reagan Krengle
Audrey Acord
Jazir Guajardo
Matthew Tak
Gregory Matocha
Taylor Goerlitz
Liza Garcia
Left to Right: IRBBA President Marcos Borges, Jr., IRBBA Scholarship Raffle Heifer Winner Jennifer Walker of Red Bud Farms and her daughters Natalie and Molly Parker, IRBBA Scholarship Raffle Heifer Donor Pat Fagan, IRBBA Scholarship Committee Chair Tracee Buffaloe-Price, and Jim Gibson of Triple JR Cattle Company.
$600. Rigo Barba will paint cattle from each herd to make an irreplaceable work of art. Advertisement spaces for the 2018 Red Brangus Journal were, also, sold in live auction. Topics covered during the membership meeting included the upcoming 2018 World Brangus Congress event and the development of a special events committee for IRBBA. The proposed special events committee will be responsible for the promotion and fundraising of future IRBBA events. The purpose of the committee is to grow the Red Brangus breed.
IRBBA’s 2017 Scholarship Raffle Heifer was donated by Fagan Ranch in Tivoli, Texas. The heifer was prepared by Triple JR Cattle Company. Josh Walker of Red Bud Farms in Ben Lomond, Arkansas, won the drawing. The money raised through ticket sales is deposited in IRBBA’s scholarship funds. At the end of the day, guests toured the new MBJ Ranch location. Breeders engaged in fellowship and educational activities throughout the day that proved to be productive for the association and the breed as a whole.
69
AFFILIATE CONNECTION: SBBA
SBBA Awards
by Janet Greuel
​ ohnny and Donna Vines of Quail Creek Brangus, Steele, Alabama, are J the recipients of the Southeast Brangus Breeders Association (SBBA) 2017 Hall of Fame. The Vines have been strong supporters of the SBBA and the Juniors for many years. Absent from the annual banquet, the Vines’ clock was presented to them at their home.
Craig Green, Grady Green, and John Milam, owner of Draggin M Ranch in El Dorado, Arkansas, are pictured, left to right. Grady won the 2017 SBBA Achievement Award. He was nominated by John Milam for his service to Draggin M Ranch and his promotion of the ranch and the Brangus breed. Presented at the SBBA Annual Banquet in September in Lake City, Florida.
Affiliate Connection Arkansas Brangus Breeders Association :: Don Hall, hallbran72019@yahoo.com Heart of America Brangus Breeders Association :: Jim Mussulman, jmussulm@yahoo.com Hill Country Brangus Breeders Association :: Brandon Belt, brandonbelt@aol.com International Red Brangus Breeders Association :: Marcos Borges, marcos@mbjranch.com Louisiana Brangus Breeders Association :: Bob Savoie, bobsavoie@charter.net Mississippi Brangus Breeders Association :: Bill Wells, wwells@bellsouth.net Oklahoma Brangus Association :: Jack Gorczyca, gorczycabrangus@juno.com Southeast Brangus Breeders Association :: Michael Candler, michael@candlerappraisal.com Southwest Brangus Breeders Association :: Larry Parker, jddiane@vtc.net Texas Brangus Breeders Association :: Garry Clem, ggclem69@aol.com West Coast Brangus Breeders Association :: Pam Doiron, doiron@spanishranch.net West Texas Brangus Breeders Association :: Alan Wedeking, wedekingfarms@hotmail.com
70 | DECEMBER 2017
71
DO YOU KNOW THE BENEFITS OF AN
IBBA Membership? Junior Programs (Junior Membership) Association Business Voting Rights Select Hotel Discounts Chute Side App for Handheld Mobile Devices Performance Data Collection Using THR National Cattle Evaluation – EPDs for 11 Traits Genomic-Enhanced EPDs Performance Trait Leaders Breed Averages DNA Data Processing Analysis and Storage Animal (EPD) and Member Search Tools Breed Improvement Research through IBBF Educational Webinars Brangus-Specific Commercial Heifer Selection DNA Chip (GeneSeek)
Registration Privileges Hybrid Registration Ownership Transfers Online Herd Management Software Documented Pedigrees Monthly Genetic Evaluation Summit Animal Lists Eligibility Performance Leader Award Eligibility DNA Parentage Verification Marketing & Advertising Opportunities Membership Networking Brangus Publications Subscription eNewsletter Subscription
...and more !!
IBBA MEMBERSHIP APPLICATION DATE: ____________________________
SENIOR MEMBERSHIP
JUNIOR MEMBERSHIP (UNDER 21 YEARS OF AGE)
ASSOCIATE MEMBERSHIP
MEMBER NAME: _______________________________________________________________________________________ RANCH NAME: _________________________________________________________________________________________ PRIMARY MAILING ADDRESS: ___________________________________________________________________________ CITY, STATE, ZIP CODE: _________________________________________________________________________________ PHYSICAL RANCH ADDRESS: ____________________________________________________________________________ CITY, STATE, ZIP CODE: _________________________________________________________________________________ HOME PHONE: ____________________________________ WORK PHONE: ______________________________________ EMAIL ADDRESS: ___________________________________________ DATE OF BIRTH (JUNIORS): _____/_____/_______ PARENTS’ MEMBERSHIP NO. (JUNIORS): _______________________ Application is hereby made for membership to be issued in the name given above. I agree to be bound by and abide by the rules, regulations, constitution and by-laws of the association as amended from time to time and to keep a written memorandum of breeding and exact birth dates of my (our) Brangus cattle. Further, that I (we) will furnish promptly any information concerning same at any time requested to do so by the association. Eligible cattle owned at present are ______ (bulls over 36 months of age) and ______ (females over 24 months of age). FEES ---- Senior Membership: Jan-Dec $125, Apr-Dec $100, Jul-Dec $75, Oct-Dec $50 (Senior Renewal Dues received after Dec. 31 will be $145.)
Junior Membership: $25 annually Associate Membership: $35 annually PAYMENT INFORMATION (Indicate Method of Payment) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - CREDIT CARD (BELOW)
ENCLOSED CHECK
ENCLOSED CASH
CARD TYPE (VISA, MASTERCARD, DISCOVER, AMERICAN EXPRESS): _________________________________ CARD NUMBER: _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ EXP DATE: _____ _____ / _____ _____
SECURITY CODE: _____ _____ _____ _____
CARDHOLDER’S NAME: ____________________________________________________________________________________________________________ BILLING ADDRESS: ________________________________________________________________________________________________________________ AUTHORIZE TRANSACTION (SIGNATURE): ________________________________________________________ DATE: ____________________________
72 | DECEMBER 2017 INTERNATIONAL BRANGUS BREEDERS ASSOCIATION, P.O. BOX 809, ADKINS, TX 78101 | INFO@GOBRANGUS.COM | FAX: 210-696-8718
NEW MEMBERS
WELCOME
New Members!
ADRIAN CARLIN – Kaplan, Louisiana ALKOOMIE BRANGUS – South Yaamba, Queensland, Australia ANDY DALLMEYER – Brenham, Texas BAXLEY FAMILY FARMS – Pinetta, Florida CHANDLER LOVELACE – Beaumont, Texas DARCEE HANNA – De Kalb, Texas DEAN SMITH – New Waverly, Texas DRAKE CARLIN – Kaplan, Louisiana DYLAN HANNA – De Kalb, Texas FRIDAY SAN SABA RANCH LTD – Uvalde, Texas H3 ELITE BRANGUS – Carrizo Springs, Texas JAMIE SHAIDAEE – Greensburg, Louisiana JASON SEAMAN – Buna, Texas JOHN HARPER WEBB – Carrizo Springs, Texas M & M FARMS – Pearson, Georgia MASON FRANKLIN – Clovis, New Mexico MIXON CATTLE COMPANY – Waverly, Florida RANDA TILLMAN – Brenham, Texas RDH FARMS – Batesville, Arkansas ROGER BURTON III – Bentonia, Mississippi SCOTT MITCHELL TERRELL – Carrizo Springs, Texas STACY B SMITHERMAN, DVM – Centerville, Texas TRIPLE L FARMS – Lakeland, Florida TRISTAN GULOTTA – Independence, Louisiana WILL BUTTON – De Kalb, Texas WOODEN CROSS RANCH – Marion, Texas
73
SERVICE DIRECTORY
Col. Luke Mobley Auctioneer Livestock Marketing 205.270.0999 | www.LukeMobley.com
PROMOTE YOUR BUSINESS OR OPERATION To learn more about the advertising opportunties offered by Brangus Publications, contact the IBBA today.
MELANIE FULLER: (979) 255-3343 MATT MURDOCH: (830) 556-3942
DID YOU KNOW The International Brangus Breeders Association (IBBA) runs national cattle genetic evaluation on a monthly basis. To be eligible for genetic merit recognition, members should ensure complete records with the most current information. Breeders should consider the fact that it takes about 30 days to get results from DNA samples once they are received in the genomics company lab. For more information, contact the IBBA.
International Brangus Breeders Association office: 210-696-8231 fax: 210-696-8718 info@gobrangus.com
74 | DECEMBER 2017
STATE DIRECTORY
FIND A BREEDER NEAR YOU ALABAMA
ALABAMA
ALABAMA
GALLOWAY BRANGUS BRANGUS SINCE 1978
LARRY
cell 256-603-1945 gallowaybrangus@comcast.net
LANCE
cell 256-924-5571 gallowaybrangus@gmail.com
Farm located at Gallant, AL 35972
ALABAMA
ALABAMA
ARIZONA
ARKANSAS
ARKANSAS
Michael Candler, President 386-208-3881
ARIZONA
Big D Ranch Phillip & Beth DeSalvo 173 Miller Lane Center Ridge, AR 72027 (501) 208-6119 www.BigDRanch.net
ARKANSAS
ARKANSAS
ARKANSAS
california
FLORIDA
FLORIDA
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com) or Matt Murdoch (mmurdoch@gobrangus.com).
75
STATE DIRECTORY
FIND A BREEDER NEAR YOU FLORIDA
FLORIDA
FLORIDA
FLORIDA
GEORGIA
GEORGIA
Matthew Lyle Wynne (772) 201-7500
HOME OF OAKS MANNING 30T 541Z71
Frank Lewis (772) 201-7503
Fort Pierce, Florida | www.wynneranch.com
GEORGIA
GEORGIA
GEORGIA
GEORGIA
KANSAS
LOUISIANA
LOUISIANA
LOUISIANA
MISSISSIPPI
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com) or Matt Murdoch (mmurdoch@gobrangus.com).
76 | DECEMBER 2017
STATE DIRECTORY
GOBRANGUS.COM/BREEDER-SEARCH MISSISSIPPI
MISSISSIPPI
MISSOURI
MISSOURI
NEW MEXICO
NEW MEXICO
NEW MEXICO
NORTH CAROLINA
OKLAHOMA
OKLAHOMA
OKLAHOMA
OKLAHOMA
OKLAHOMA
TENNESSEE
TEXAS
TRAIT LEADERS AND
MONEY MAKERS
Doyle Miller
615-351-2783 doyle@millerbrangus.com
Bill Felton
Sales & Marketing
901- 494-0554 bill@millerbrangus.com
Bart Pope
Ranch Manager www.millerbrangus.com
931-722-0244 bart@millerbrangus.com
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com) or Matt Murdoch (mmurdoch@gobrangus.com).
77
STATE DIRECTORY
FIND A BREEDER NEAR YOU TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS Drake Land & Cattle 398 Drake Road Quanah, Texas 79252
Cell: (832) 331-2527 Ranch: (940) 663-6143 drakeranch398@gmail.com www.drakeranch.com
est. 1924 Quanah, Texas
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
Registered Red Brangus & Ultrareds show heifers, herd sires, and replacements available Megan (713) 492-6158 John (281) 740-0572 greenwoodcattleco@yahoo.com
TEXAS
TEXAS
TEXAS
JLS International, Inc. Where winning tradition and performance collide Brangus bulls and heifers available year-round at private treaty.
www.jlsbrangus.com Jeff Smith, Owner Myron Saathoff myronsaathoff@yahoo.com
251-947-5688 210-218-4804
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com) or Matt Murdoch (mmurdoch@gobrangus.com).
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STATE DIRECTORY
GOBRANGUS.COM/BREEDER-SEARCH TEXAS
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PROMOTE
MIKE SHELTON C: 713.560.8333 Colita Loop, Colita, TX 77351 www.brangusprofit.com Registered Brangus and Ultrablack Cattle
TEXAS MikeShelton-DirectoryCard.indd 1
10/19/17 7:32 AM
YOUR BUSINESS OR OPERATION To learn more about the advertising opportunties offered by Brangus Publications, contact the IBBA today.
MELANIE FULLER: (979) 255-3343 MATT MURDOCH: (830) 556-3942 To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com) or Matt Murdoch (mmurdoch@gobrangus.com).
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CALENDAR
CALENDAR
DECEMBER 2017 1 San Antonio Livestock Exposition Entry Deadline: Junior Brangus Show 2 Union Town Bull Sale, Uniontown, AL 15 W.E.T. Farms and Friends, Little Creek Farms and Sabal Ridge Sale, Madison, FL 15 San Antonio Livestock Exposition Entry Deadline: Open Brangus Show 25-26 IBBA Office Closed 29 The Alex Dees Brangus Show at Arizona National Livestock Show, Phoenix, AZ JANUARY 2018 1 IBBA Office Closed 5 Houston Livestock Show & Rodeo Entry Deadline 17 Open Brangus Show at Fort Worth Stock Show & Rodeo, Fort Worth, TX 19 Little Creek & Friends, W.E.T. Farms and Sabal Ridge, Okeechobee, FL 20 Junior Brangus Show at Fort Worth Stock Show & Rodeo, Fort Worth, TX FEBRUARY 2018 10 Marana “Best of the West” Brangus Sale, Marana, AZ 11 Open Brangus Show at San Antonio Livestock Exposition, San Antonio, TX 14 San Antonio Livestock Exposition All Breeds Sale, San Antonio, TX 15 Junior Brangus Show at San Antonio Livestock Exposition, San Antonio, TX 17 Yon Family Farms Spring Sale, Ridge Spring, SC 24 27th Annual Roswell Brangus Sale, Roswell, NM 24 Hunt H+ Brangus Professional Cattlemen’s Bull Sale, Calhoun, GA 24 Genetix Cattle Plus Range Ready Plus Brangus and Ultra Black Bulls, Navasota, TX 27 - 3/3 World Brangus Congress, Houston, TX 28 Houston Livestock Show & Rodeo All Breeds Sale, Houston, TX MARCH 2018 2 International Bull Show at Houston Livestock Show & Rodeo, Houston, TX 2 IBBA Annual Meeting & Awards Banquet, Houston, TX 3 International Female Show at Houston Livestock Show & Rodeo, Houston, TX 9 Junior Red Brangus Show at Houston Livestock Show & Rodeo, Houston, TX 10 Cut Above Sale, Cullman, AL 11 Junior Brangus Show at Houston Livestock Show & Rodeo, Houston, TX 17 Tested by Time Sale at Mound Creek Ranch, Leona, TX 24 24th Annual West Texas Brangus Breeders Asssociation Springtime Sale, Abilene, TX 24 Oklahoma Brangus Association Spring Brangus Sale, Ada, OK 27 GENETRUST at Suhn Cattle Company, Eureka, KS APRIL 2018 6-7 TBBA Miss America Sale, Salado, TX 7 Stockmen’s Choice Elite Brangus Female Sale, Navasota, TX 14 Doguet’s Texas Best Brangus Bull & Female Sale, Poteet, TX 28 GENETRUST at Cavender’s Neches River Ranch, Jacksonville, TX MAY 2018 5 JLS International Winning Tradition XVI Sale, Devine, TX SEND YOUR IMPORTANT CALENDAR DATES TO PEYTON WALDRIP AT PWALDRIP@GOBRANGUS.COM.
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AD INDEX
ADVERTISERS INDEX 5K Cowbelle Ranch............................................................. 76 American Marketing Services......................................39, 80 Amrich Ranch......................................................................77 Asana Ranch......................................................................... 9 Big D Ranch.........................................................................75 Blackwater Cattle Company............................................... 76 Bobby and Bobbie Brangus.................................................77 Bovine Elite......................................................................... 74 Brinks Brangus @ Westall Ranches....................................31 Burke Brangus Farm.......................................................... 76 Bushley Creek Cattle Company.......................................... 76 Carter Brangus.....................................................................75 Cavender Ranches...............................................................77 Circle X Land & Cattle Company............................... IFC, 78 Char-No Farm................................................................. 9, 76 Chimney Rock Cattle Co. ................................................... 35 Clark Cattle Services........................................................... 74 Clover Ranch....................................................................... 11 Cold Creek Ranch................................................................. 9 Cox Excalibur Brangus....................................................... 78 Cross N Farms.................................................................... 76 Diamond K Ranch.............................................................. 78 Doak Lambert..................................................................... 74 Doguet’s Diamond D Ranch.........................................78, BC Don Hall Brangus................................................................75 Don Thomas & Sons............................................................77 Double Creek Brangus Ranch............................................ 78 Double W Ranch............................................................33, 77 Draggin M’ Ranch....................................................33, 43, 75 Drake Land & Cattle........................................................... 78 E3 Ranch............................................................................. 78 Elgin Breeding Service....................................................... 74 Far Niente Farms.............................................................. IBC Farris Ranching Company.................................................. 78 Flatrock Brangus................................................................ 35 Galloway Brangus................................................................75 Garry Clem Brangus........................................................... 47 Genesis Ranch.................................................................... 78 Genetix Cattle Plus............................................................... 9 GENETRUST............................................... 11, 33, 35, 37, 43 Giffin Brangus..................................................................... 35 GKB Cattle.....................................................................41, 78 Great Mark Western............................................................. 9 Greenwood Cattle Company............................................... 78 Greuel Family Brangus....................................................... 76 Hardee Farms......................................................................75 Hi Point Sales + Marketing.............................................. IBC Indian Hills Ranch............................................................. 78 JLS International................................................................ 78
Johnston Brangus..........................................................33, 75 K & L Brangus..................................................................... 78 K & R Broken Bar Ranch.....................................................77 L. G. Herndon Jr. Farms, Inc............................................... 9 Lack-Morrison Brangus......................................................77 Lake Majestik Farms...................................................... 7, 39 Lakeside Brangus................................................................75 Lakin Oakley....................................................................... 74 Lawman Ranch....................................................................77 Little Creek Farms.............................................................. 76 Luke Mobley....................................................................... 74 Miller Brangus.................................................................9, 77 Mid South Cattle Company........................................ IBC, 76 MO Brangus........................................................................ 76 Mound Creek Ranch........................................................... 79 Oak Creek Farms................................................................ 79 The Oaks Farms.............................................................. 9, 76 OK Farms............................................................................ 79 Old Colita Ranch................................................................. 79 Parker Brangus....................................................................75 Pennridge Ranch................................................................ 79 Perry Ranch.........................................................................77 Peterson Brangus.................................................................77 Red Bud Farms....................................................................75 Roop Cattle Company......................................................... 79 Salacoa Valley Farms.................................................... 76, 80 San Angel............................................................................. 11 Santa Rosa Ranch........................................................... 3, 79 Schmidt Farms................................................................... 79 Southeast Brangus Breeders Association............................75 Spanish Ranch.....................................................................75 Suhn Cattle Company.................................................... 11, 76 Sunshine Acres....................................................................75 T3 Brangus...........................................................................77 Tajo Ranch........................................................................... 11 Terry Reagan...................................................................... 74 Town Creek Farm............................................................... 25 TRIO Cattle & Genetics...................................................... 79 Triple Crown Ranch........................................................... 79 Triple JR Cattle Company.................................................. 79 Valley View Ranch...............................................................77 Vineyard Cattle Company.................................................. 79 Vorel Farms.........................................................................77 Ward Brangus..................................................................... 79 Wes Dotson......................................................................... 74 WET Farms......................................................................... 76 Wynne Ranch..................................................................... 76 Zotarelli Ranches................................................................ 79
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com) or Matt Murdoch (mmurdoch@gobrangus.com).
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