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Volume 60, Issue 4

The Official Publication of the International Brangus® Breeders Association.

Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonthly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55.

Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Telephone: 210.696.8231 Fax: 210.696.8718 Web site: www.brangusjournal.com Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI Officers and Board of Directors Chairman : Ron Flake (662.509.2233) President : Dr. Joseph Massey (210.696.8321 x212) Secretary/Treasurer : Steve Densmore (979.778.1055) Director : Fred McCreary (251.578.4750) Director: R.L. Robbs (520.384.3654) STAFF Dr. Joe Massey: Executive Vice President (x212, joemassey@int-branugs.org) Ben Spitzer: Marketing Programs Director (x215, ben@int-brangus.org) Garrett Thomas: Director of Membership & International Promotion (x217, garrett@int-brangus.org) Tyler Dean: Director of Youth Programs and Shows, Publications Representative (405.867.1421, tyler@int-brangus.org) Jim Bulger: Information Technologies Manager (x207, jim_bulger@gps-beef.com) Frances Miller: Controller (x203, frances_miller@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Lindsey Matli: Customer Service Representative (x204, lindsey@int-brangus.org) Brittni Drennan: Communications Coordinator (x202, brittni@int-brangus.org) ADVERTISING IBBA office: (210.696.8231), advertising@int-brangus.org Tyler Dean: (405.867.1421), tyler@int-brangus.org

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On the Cover. Chelsie Meyer, Dalton McKee and Aimee Adamek participating in Team Fitting Contest at the National Junior Brangus Show.

DEPARTMENTS

4.

IBBA Connection

12. IJBBA Connection 13. IBA Connection 14. Feature Articles 46. Marketing Update 49. Sale Reports

contents

The Future of the Beef Industry Lies within our Youth

Help Support our Future Two Former IJBBA Presidents Join IBBA Staff Flashback: The Digital Age Past President Feature: John McKnight What a Week!

50. Membership

The Impact of One Man

55. Brangus Plus

New Technologies and Old Techniques Key to Young Producer’s Success

56. State Directory 59. Services 60. Advertiser’s Index 60. Calendar of Events

The Few, The Proud, BRANGUS, Special Show Section The End of the Series on the Four P’s

6 8 9 10 11 12 13 14 17 46

IBBA Members Host State & National Cattlemen’s Groups Vineyard Cattle Company Hosts BIF Summer Ranch Tour 51 Arkansas Brangus Members Host State Cattlemen’s Meeting & Field Day 52 Western Livestock Journal Central Coast Ranch Tour Visits “The Spanish Ranch” 53 Brangus Journal july / august 2012 | 3

IBBA Connection - staff Executive Vice President

Dr. JOSEPH MASSEY 210.696.8231 x212 joemassey@int-brangus.org

Contact Dr. Massey for: • Association Questions • Feedback for Continued Association Improvement

Marketing Programs Director

BEN SPITZER

210.696.8231 x215 or 864.723.3779 ben@int-brangus.org Contact Ben for: • IBBA’s Marketing Programs Opportunities • OptimaX • Brangus Gold • Feeder Cattle Marketing

Director of Membership & International Promotion

GARRETT THOMAS

210.696.8231 x217 or 936.714.4591 garrett@int-brangus.org Contact Garrett for: • Upcoming Brangus Events • IBBA’s Online Video Questions or Suggestions

Controller

FRANCES MILLER

210.696.8231 x203 frances_miller@int-brangus.org Contact Frances for: • Brangus Journal & Frontline Beef Producer Subscriptions • Accounting Questions • THR Questions

Accounting Specialist

PATTI TEELER 210.696.8231 x205 patti@int-brangus.org

Contact Patti for: • Accounting Questions • THR Questions

Registry Specialist

ROSANNE SRALLA

210.696.8231 x206 rosanne_sralla@int-brangus.org Contact Rosanne for: • THR Questions • Registry Questions • DNA Questions • Ultrasound Questions

Director of Shows & Youth Programs Publications Representative

Customer Service Representative

TYLER DEAN

210.696.8231 x204 lindsey@int-brangus.org

405.867.1421 or 405.207.6921 tyler@int-brangus.org Contact Tyler for: • Brangus Journal & Frontline Beef Producer Advertising • Upcoming Regional & National Shows • Junior Activities

LINDSEY MATLI Contact Lindsey for: • Commercial Marketing Administration • Enrollment • Tag Orders • Big Blue Program Information • Membership & Educational Information • Event Planning & Convention

Communications Coordinator Information Technology Manager

JIM BULGER Jim is Responsible for: • Software Development • Database Management

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BRITTNI DRENNAN 210.696.8231 x202 brittni@int-brangus.org

Contact Brittni for: • GoBrangus Online Advertising • Social Media Inquiries • News Related to Brangus • Publication Content

Brangus Journal july / august 2012 | 5

IBBA Connection The Future of the Beef Industy Lies within our Youth

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was recently in a discussion with a few of our members who believe many of the young people entering our industry have little to no background in agriculture and that it is going to hurt the industry. On the contrary, I would argue that the young people I meet are very much eager to learn and innovate, and they will be the future leaders championing technologies and new ways of producing our products. My experience is that new ideas of producing any kind of product comes from those that are not bound by old ways of doing things and can see the world change and visualize opportunity.

I would encourage all young people interested in agriculture to go and challenge the educational system that is producing our future leaders. As I look around, our world is changing and we should not expect to think that those of us living in the U.S. will continue to have the kind of austerity we have enjoyed in the past. I believe it is time to encourage all our young people to go out and see the world, be prepared to learn new ways and embrace new cultures that are emerging. I have absolute faith the young people that I encounter are smarter, more innovative and more willing to challenge the same old way. More importantly I do not see that they are waiting for our approval, and in fact, they have already started the transformation. I can only hope I can keep up with their desire to create the future.

I have been in too many meetings where the discussions revolve around the way it used to be - and people, those days are

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by Dr. Joseph MASSEY IBBA Executive Vice-President

gone. Instead of focusing on the past, talk to your kids or other young people that you come in contact with. After all, we helped them develop into freethinking young people. Do not confuse their inexperience with their ability to learn, think and do.

One of the accomplishments I am most proud of while at IBBA is that we have transformed our office into a mix of young people thinking and pushing a few of us older people. IBBA is demonstrating that our young people can participate and lead.

If you are not aware, we now have three young people on staff that came up through our Junior program and obtained their education in some aspect of Animal Science. And maybe more impressive is that we now have a young board member that came up through our Junior program as well. So for those who do not believe in our youth and the direction of our future I would suggest you stop and look at what is happening around our world. Do we really want to go back to the way it used to be? Embrace and support our future leaders and let’s also start to embrace the changes that are taking place. BJ ABOUT THE AUTHOR Dr. Massey has served as Executive Vice President of the IBBA since 2004. In 2007, he started Genetic Performance Solutions, LLC, a breed registry services and performance analysis company serving the cattle and breed association industry— an IBBA owned company. GPS manages online registry programs for breed associations and the data base management of performance data like multi-breed EPDs.

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IBBA Connection Help Support Our Future

W

ith this issue of the Brangus Journal we are paying tribute to our International Junior Brangus Breeders Association (IJBBA). No other program do I hold as dear to my heart as our junior program. Our family has been involved with the juniors for more than thirty years. For our members that have attended the International Show in Houston, I think we all agree the junior members are the bright spot of our organization. They are definitely a classy group of young individuals and have bright futures ahead of them.

A huge thank you to all the breeders, ranches and individuals who participated in this year’s Foundation Female Buyer Group benefitting the IJBBA. The female, CX Ms Promise Keeper 59/ Y2 donated by Cox Excalibur Brangus of Katy, Texas, set a new record bringing in $30,350 for the Junior Association to help fund their 2012-2013 activities. Thank you for the overwhelming support and to all the participants of the 2012 Foundation Female Buyer Group. Fundraisers like this help to keep our IJBBA going strong.

I would also encourage any members that have children in high school or college to have them apply for the various scholarships that are available from the International Brangus Auxiliary (IBA). The ladies from the IBA will have a seminar

by RL ROBBS IBBA President

at the National Junior Show to help you learn how to gather information as you plan to fill out scholarship applications.

The National Junior Brangus show was held in West Monroe, La., July 15-20, 2012. The theme this year was “The Few, The Proud...Brangus” and featured many shows, contests, scholarships and the “Source of Champions” Sale. Thank you to those members who attended and supported our juniors.

The membership should have received the THR (Total Herd Reporting) survey both in the mail and electronically. Much of the association’s immediate communication is now done online.

If the IBBA does not have your e-mail address, please contact the office so you do not miss out on important annoucnements.

I would like to take this opportunity to publicly thank Joy Reznicek, chairperson of the committee, and all the members that serve on her committee. They put a lot of time and thought into this project and they deserve a very big thank you!

I hope you have a wonderful summer and remember to support our Juniors!

Sincerely, R.L. Robbs bj

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ABOUT THE AUTHOR: R. L., current president of the IBBA Board of Directors, has been actively involved in breeding, showing and promoting Brangus cattle for the last 45 years. R.L. served a previous term on the IBBA Board of Directors, and he has served on the Breed Improvement and Membership and Education committees. He has been a vital member of the Southwest Brangus Breeders Association for the past 40 years serving as President and Secretary/Treasurer.

R. L. has been actively involved in the Southwest Junior Association helping the junior breeders with a draw pot program. R.L. and his wife, Sally, have two grown daughters. Shari resides in Broadview Heights, Ohio, with her two children, Mollie and Trey. D’Lynn and her husband, Josh, reside in Wellsville, Kan.

IBBA Connection

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Two Former IJBBA Presidents Join IBBA Staff

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yler W. Dean has been named the Director of Shows and arrett R. Thomas has been named the Director of Youth Programs and the Publications Representative Membership and International Promotion. Thomas for Brangus Publications, Inc. Dean will handle a vast will work with Brangus seedstock producers to array of tasks for IBBA and BPI including, coordinating increase communication from the association to IBBA’s four National and four Regional Shows, coordinating and members while helping expand the visibility and market share of executing all IJBBA activities, layout and design of all Brangus print the breed domestically and abroad. media, and coordinating advertising sales for Brangus Publications.

Dr. Joseph Massey, IBBA Executive Vice President, stated that No stranger to the Brangus breed, Dean’s family purchased their Thomas would bring a new level of member communications and first registered Brangus cattle in 1983. Tyler started showing Brangus services, since his time with Doguet’s Diamond D Ranch gives him females at age nine and continued to be active in the IJBBA. Dean firsthand knowledge of what members need and want. was elected to the IJBBA Board of Directors in 2001 and served “Garrett Thomas should be a great asset to an already dynamic until 2006, serving as President of the Association in 2004-2005. staff,” Massey said. “Look for him to bring new and innovative ideas A 2005 graduate of Oklahoma State University, Dean joined DJM to IBBA. I am extremely pleased that we were able to hire someone Farms as Ranch Manager after graduation. During three years as with his experience, maturity and knowledge of the Brangus breed.” manager, Dean helped grow the operation Thomas is a 2006 graduate of Texas to be the largest registered Brangus breeder A&M University where he was a member in the state of Oklahoma and established an of a historical National Champion Livestock annual production sale where they marketed Judging team. Upon graduation he worked at about 75-100 bulls and 500 commercial Doguet’s Diamond D Ranch as their ranch females annually. In January 2010, Dean manager for over two years. While he was assumed the responsibilities of Junior there, the Doguet program expanded their Programs Coordinator for the IJBBA on a annual production sale to include the offering contract basis. In November 2010, Dean left of commercial bulls and also became one of DJM Farms as full time Manager and worked the only Brangus operations to exhibit both independently managing Oklahoma Brangus the International Grand and Reserve Grand Thomas and Dean both bring lenghty tenures with Association’s two annual sales as well as doing Brangus cattle to the IBBA staff. Pictured at the 2005 NJBS Champion Bull in the same year. Following as President-Elect (Thomas) and President (Dean). independent advertising and catalog design the 2009 production sale Thomas decided and production. Additionally, he assumed the responsibilities of to return to Texas A&M to earn his master’s degree in Animal IBBA’s Show Coordinator on a contract basis and began traveling to Science while starting his own business, Integrity Marketing. While IBBA’s National and Regional shows representing IBBA. pursuing his master’s, Thomas worked with various breeders as a sale Dean will continue to be based in Oklahoma. He and wife, Jessica, manager and consultant. In 2011 at the International Brangus Show a New Client Coordinator for Nextep Business Solutions, live in in Houston, Texas, he was named the Black Brangus Herdsman of Maysville, Oklahoma, where they will continue to run a small herd the Year. Most recently Thomas served on the faculty at Texas State of registered Brangus cattle.

University as a lecturer in the Agriculture department and as their “I am excited about the opportunity to work with an association livestock judging team coach. that has already given me so much. The time I spent on the IJBBA “There is no doubt in my mind that Brangus cattle are easily Board of Directors was probably one of the greatest things I ever most versatile in the world, and for me it is truly an honor to get had the opportunity to do. The Brangus breed has undoubtedly one the opportunity to work with the great cattle we have in our breed,” of the greatest junior programs and group of juniors in the industry, Thomas said. “It is also a pleasure to work with the great set of people and I couldn’t think of a better group to get to work with on a daily that raise Brangus cattle. I have never been around a more passionate basis. It is also a great pleasure to get to work with IBBA exhibitors group of people who, across the board, are always striving to make and breeders around the nation to help promote and advertise the improvements and remain among the leaders in the beef industry. great strengths of our great cattle. There is no doubt in my mind that Now is the time to turn our attention to taking the next step in the we have the CATTLE and the PEOPLE in this association to propel production and promotion of our great breed, Brangus.” the breed forward.”

Brangus Journal july / august 2012 | 9

IBBA Connection Flashback: The Digital Age

F

ound in the November issue of the Brangus Journal from 1987, the article below explains the ease of submitting herd records via floppy disks, the latest technology at that time. Now, 25 years later, members keep records and register calves independently online. Many have seen, over the years, how quickly technology advances even in the beef cattle industry. It is difficult for some, especially those who have been involved in the industry for many years, to adopt new practices.

As the younger generations gradually develop the industry other cattlemen are leaving behind, they are going to be implementing the latest, most efficient tools and techniques available. In this digital age, it is important to understand new technologies to maintain a competitive edge and continue to expand your product market.

In this issue of the Brangus Journal, several examples are provided exhibiting how youth are utilizing such technologies. Whether it is utilizing social media platforms to build a brand and develop trust (The End of the Series on the Four P’s, pg 46), or a young cattlemen utilizing EPDs to make breeding and purchasing decisions to develop the foundation of his herd (New Technologies and Old Techniques Key to Young Producer’s Success, pg 14), it is evident that new technologies are being used to the fullest extent.

The IBBA does not want producers to be left behind. Tutorial videos are now available online to educate members on several topics and services. Also find updates from Dr. Joe Massey and some of the staff on the latest industry news and what the association is doing for its members and the breed.

Brangus Journal NOVEMBER 1987 VOLUME 35, NUMBER 11

Find the following videos now at www.YouTube.com and coming soon to www.GoBrangus.com. Also look for more related videos on explaining EPDs, QR codes, customer letters and many more.

How-To Tutorials: How to Record Calves on GoBrangus.com How to Utilize Contemporary Groups IBBA Updates: Dr. Massey- 2012 World Brangus Congress Brangus Beat- Florida Cattle Market News: The Event Red Brangus Sale Townsend Named Outstanding CattleWoman Reaching out to Consumers Online 2012 NJBS Show Results

Floppy Diskettes Make Registrations Easy

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ou can register your Brangus cattle with a minimum of paperwork if you keep your herd records on an IBM compatible computer. John Poeppelman, International Brangus Breeders Association director of data processing, has developed a program which will retrieve registration and performance information for the Brangus Herd Improvement Records (BHIR) program from a 5 ¼ inch floppy diskette.

By sending in your registration information in diskette form, you will save time on filling out forms by hand. The IBBA registration department will save time by not having to re-enter your handwritten information into our computer system. By sending in a floppy diskette, human error is reduced because the information comes directly from the ranch and is fed directly into the system without having to be entered by another hand. And, there is time saved for the accounting department because the program 10 | july / august 2012 Brangus Journal

automatically sets up the billing for the work.

This program will handle registration and weaning performance information for the BHIR program. Several Brangus breeders are taking advantage of the program and are pleased with the results.

One thing to remember when sending in your diskette is to include the “R” at the beginning of the sire’s or dam’s registration numbers or include a “C” if the sire or dam are certified animals.

Same Rules Still Apply The same processing rules still apply to information submitted by paper or floppy diskette. Once the information has been processed, you will receive back your diskette, the yellow copy of the registration application the registration certificates and any error reports which may be needed. If you are interested in this opportunity and have questions, call Poeppelman at 512/696-8231.

IBBA Connection

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Past President Feature: John McKnight

ohn McKnight has extensive experience in a few before long, Brangus bulls were all I was using on my commercial different sectors of the beef cattle industry. He first cattle.”

McKnight said Bos indicus cattle have many advantageous began his ranching career more than 60 years ago in the commercial and registered Hereford business and kept qualities to provide to the beef cattle industry. He particularly emphasizes the Brangus female’s mothering thorough performance records on his herd. ability and said when cattlemen begin to His knowledge of and experience reporting rebuild their herds, the Brangus cow will be performance data would eventually prove desirable and in high demand. beneficial in advancing the Brangus breed.

“The Brangus commercial female will out McKnight had his first hands-on perform any other breed with the beneficial experience with Brangus cattle when Spring mothering ability, longevity and parasiteCreek Ranch, a registered Brangus operation, resistance,” McKnight said. “The Brangus moved their herd to Searcy, Ark., on some female fits our country and will out perform land neighboring McKnight’s. He said he was any other. I don’t think any breed does as well impressed with the breed’s adaptability and in the south and southeast as the Brangus performance, and he started paying closer breed.” attention.

After McKnight joined the IBBA “I had always run commercial cattle with membership in 1983, he served on a few some Brahman influence and was familiar committees and was instrumental in with Bos indicus cattle,” McKnight said. compiling and producing the first Sire “I don’t think any breed does as well in the Summary in which his experience with south and southeast as the Brangus breed.”

John McKnight McKnight credits Joe Reznicek for getting performance records proved beneficial. He IBBA Board of Directors President 1993-1994 was elected to the Board of Directors and him involved in the Brangus breed because served a term as the IBBA President in 1993of their similar opinions and perspectives on breeding cattle. McKnight bought his first registered Brangus 1994 while Neal Orth was IBBA’s Executive Vice President.

McKnight is well known for his support of the International bull from Reznicek after Reznicek began working at Cow Creek Junior Brangus Breeders Association (IJBBA). He has dedicated Ranch.

“We had similar views on cattle,” McKnight said, “and Joe was his time and efforts to ensuring the youth’s success.

“It has always been a really good program and been a focused on producing cattle that could work good on forage, and strongpoint for the Brangus breed,” McKnight said. “We’ve been very fortunate to have good leaders in the Junior association, and it has always been one of the best Junior programs of any breed association.”

McKnight said involvement in a youth program like the Junior association, allows students to develop a multitude of beneficial and necessary life skills. Participation in such organizations builds leadership, character and many other traits they will use throughout their careers, even if they choose to seek ventures outside the beef cattle industry.

Over the last 15 years, McKnight has focused primarily on raising Brangus commercial replacement heifers to supply to commercial cattlemen. He was recognized by the IBBA in 1996 as Breeder of the Year for his success in the seedstock industry, and in 2009, he was awarded the Commercial Producer of the Year award for his accomplished breeding program.

Brangus Journal july / august 2012 | 11

IJBBA CONNECTION What a WEEK!

I

hope everyone had fun at the 2012 National Junior Brangus Show (NJBS) in West Monroe, La! I really hope everyone is already preparing for next year’s NJBS? I know the IJBBA Board of Directors is already working through comments and critiques to make next year even better, and I do hope every IJBBA member starts planning to attend NJBS because we have some exciting events in the works as well as just having a good time. Some of the highlights of this year’s NJBS for me include: • Taste of States. What a phenomenal event! Each group did an amazing job preparing a great dish that was representative of their state. Especially the Louisiana juniors with Bob Savoie’s crawfish etoufee. Bob has already promised that next year’s will be even better. I do not know how he can top his own dish, but I cannot wait to see – or better yet taste it.

• Always a favorite – Barnyard Olympics. Alex Brull delivered excitement by starting off the evening with dunking Mackenzie Gillham in a trough of soapy water. Mud, whipped cream, soapy water, cow tongues – what more could a kid want? It sure was a memorable night to behold and had the audience roaring with delight!

• The Brangus juniors did an outstanding job during the speech contest. The juniors and intermediates were absolute attention-catchers while they sang their speech introductions and knew their facts about Brangus and agriculture. The senior’s ability to come up with a speech in 30 minutes still has me amazed!

• Team Fitting and Showing was superb as seniors guided the juniors and intermediates to get their team heifer properly fitted. Then juniors took it home and did an outstanding job presenting the final product to the judges.

• In this year’s Showmanship competition, everyone did a great job presenting themselves and their heifers to the showmanship judges. I really would not have wanted to be a judge and have to narrow it down to the top six for each division.

• The Champions Challenge, Bred and Owned, and Owned Show proved to be loaded with competition. Congratulations to the Grand and Reserve Grand Champions in each of the shows. Your commitment to present the ultimate Brangus never ceases to amaze me.

• The Source of Champions sale was another success! I want to express a huge “THANK YOU” to all of the buyers for their purchases and to the breeders for donating semen and selling their heifers in the SOC sale. The sale would not be possible without you.

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by Kelsey MUNOZ IJBBA PRESIDENT

Without a doubt, NJBS 2012 was a great event. Congratulations to Emily Jackson on being our 2012-2013 International Brangus Queen and Ali Congdon, Adrian Whipple, Tanner Bosarge, Racheal Sharp, and Kacie Wallace on becoming IJBBA Board Members. I look forward to working with the IJBBA Board of Directors, IJBBA Advisory Committee and Tyler Dean. I have no doubt that our new group will make an interactive and functional team that everyone can be proud of. I am extremely proud and honored to be elected as the 2012-2013 IJBBA President and am going to put 100% of effort into everything I do. Finally, I would like thank Tyler and Jessica Dean for helping create the most wonderful, unforgettable week of NJBS ever; it will be something that will live in my memory forever.

Looking ahead, please start making plans to attend the Inaugural Brangus “Legacy” Leadership Conference to be held in San Antonio, Texas, on January 4-6, 2013. There will be educational speakers, fun games, ranch tours and many more exciting activities. I hope all Brangus Juniors will make it to San Antonio for a great time!

Lastly, I would like to give my condolences to Wes Stover’s family. He will be deeply missed. He was a great man and has done a tremendous job with the youth of the Brangus Association the last two years in the 2011 Bred and Owned Show and the 2012 Novice and Senior Showmanship competitions. His expertise and friendship will not be forgotten.

Best Regards, Kelsey P. Muñoz bj

2012-2013 IJBBA Board of Directors

President Kelsey Munoz, Pearland, TX kmunoz@munozcattlecompany.com

Ex-Officio Emily Smith, College Station, TX emily.smith2015@gmail.com

Director Luke Johnston, Waxahachie, TX jcccattle@yahoo.com

Director Racheal Sharp, Konawa, OK sharpk@konawa.k12.ok.us

Director Hunter Bosarge, Evergreen, AL hunterbosarge@hotmail.com

Director Ali Congdon, Repton, AL ali_cdancingauburncowgirl@yahoo.com

Director Jacob Brosh, Arakadelphia, AR jbrosh23@gmail.com

Director Tanner Bosarge, Evergreen, AL tannerbosarge@yahoo.com

Director Director Adrain Whipple, Burton, TX Kacie Wallace, Bryan, TX showinonfaith@gmail.com goinshowin02@yahoo.com IBBA Queen Emily Jackson, Waco, TX emily_jackson18@yahoo.com

IBA Connection

by Emily SMITH IJBBA Ex-officio

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The Impact of One Man

very time I have sat down to write this article I IJBBA Board, and give back to the Brangus Association just like have become absolutely speechless of what an Joe Reznicek always did. My all time favorite quote is, “To the honor it has been to serve the International Junior world you may be one person, but to one person you may be the Brangus Breeders Association (IJBBA) as President world.” Brangus family, I challenge you to accept my challenge this past year and to have received the Joe Reznicek Memorial for us all and live life to the fullest, and give twice as much back Scholarship. Being raised in the Brangus Association, I have much like Joe Reznicek always did. Each of you have touched been tremendously blessed to have known individuals much my life, and I can never thank you enough. Please except my like Joe Reznicek. Joe’s passion for Brangus cattle, but more the challenge, and be the world to someone like Joe Reznicek. bj future of the Brangus breed, our juniors, has always inspired me over the years. This passion that Joe has ultimately impacted me ABOUT THE AUTHOR: to do all that I can to give back to the Association that has made Now in her fourth year on the IJBBA Board of Directors, Emily Smith is the youngest of three “Smith Girls.” Known throughout the Brangus breed because me the person I am today.

Joe Reznicek is an individual who was very involved with our of their unique red hair, the Smith girls have been a staple of the Junior Brangus Association for numerous years. Emily attended her first cattle show when she was Junior Association. His love for our juniors impacted numerous only nine months old and spent the next eight years desperately waiting for the lives, such as mine. Serving as an advisor for the International day she would be “old enough” to show! Emily is currently a sophomore at Texas Junior Brangus Breeders Association, he was very involved in A&M University majoring in Business. She plans to graduate from Texas A&M every aspect of our Junior Nationals. One of the things that always and use the skills she’s obtained from her leadership on the IJBBA Board to have an impact on the beef industry through Ag Marketing. brought him the greatest joy was seeing our juniors blossom from shy, quiet individuals to hard working, confident cattlemen and women. Joe loved to see the impact that competing in contests at our Junior Nationals had on the IJBBA. He was one of the greatest people I have ever known, and that is why receiving his memorial scholarship as the President of the IJBBA Board of Directors is one of the greatest awards I have ever received.

Being the President of the IJBBA has been extremely humbling. I could not have asked M a n a g e Y o u r D ata . M a r k e t Y o u r H e r D . to have served a better group of individuals.

Our Brangus family simply cannot be compared to any other breed. Our juniors  Web-based access anywhere, anytime continue to go above and beyond the status “We have used CattlePro, CattleMax and others. Nothing had all of the quo. This year our Foundation Heifer  Free, automatic

features we needed. HerdPerfect ® sold for $30,350! The Brangus family only software upgrades makes data management easy, continues to shine. Without the help of  Backups, so your and our HerdPerfect® data individuals who believe in our juniors, this now drives all of our cattle data is never at risk marketing efforts, would not have been possible. Joe would  One fee, unlimited users including have been so proud of each and every one printed catalogs,  Innovative online marketing of our juniors with accomplishing so much. online auctions  Cowman approved I think he would be the most excited about and Private our IJBBA Leadership Conference that we Treaty Sales.” will be having January 4-6, 2013.

- HerdPerfect User Scan to In honor of Joe this Junior Nationals, I learn more. challenge each of you to try something new 877-531-2795 | www.herdperfect.com and expand your horizons. I challenge you ernie gill: 228-216-3428 | gary Bruns: 830-391-0766 | Melanie Sojourner: 601-334-6729 to compete in new contests, apply for our

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Brangus Journal july / august 2012 | 13

Feature New Technologies and Old Techniques Key to Young Producer’s Success

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by Brittni DRENNAN IBBA Communication Coordinator

ost involved in the cattle industry are aware Science option from pre-vet to business and began taking classes of a potential threat that began creeping up in in economics and range management to gain knowledge that the minds of producers across the nation and would prepare him for a future in the cattle industry. His formal is gaining speed as it quickly approaches. The education helped Wallis form the basis for a small herd of cows question lingering among farmers and producers is, “Who is on his family ranch. going to lead the future of agriculture”?

“As a long-term goal, I want to be a producer who can make While many producers are ready to hand down the reins of a positive impact in the industry,” Wallis said. “With an aging their operations, there are fewer young people willing to take industry and aging producers, there are going to be more over. However, that does not mean there are not still some out opportunities for young producers to introduce new ideas there willing to jump in and give it a try. and perspectives to advance and grow the industry all while Brody Wallis grew up in Atoka found in southeastern Oklahoma maintaining the values and beliefs that leaders ahead of us and was always drawn to the agriculture industry. He was raised instilled.” on his family’s small ranch in which a commercial cow-calf Wallis grew up around commercial cow-calf operations, but operation was in place to manage the property as well as keep when he went to college one of his goal was to diversify himself family ties to the cattle industry. He then began taking more of an within the beef industry. He worked for the OSU purebred interest in the cattle operation as he was exposed to agriculture cattle operation while obtaining his bachelor’s degree as well as through 4-H and showing cattle throughout high school in FFA. He especially enjoyed visiting relatives on larger cattle operations in north Texas where he was able to watch and learn how largescale commercial cattle ranches operated.

Wallis started college at Oklahoma State University with the intent of practicing large animal veterinary medicine. He later decided that he wanted to be in the beef industry in another capacity. He Brangus females are the cow of choice for Wallis. changed his Animal 14 | july / august 2012 Brangus Journal

Feature worked for a year in the OSU meat laboratory on the campus in Stillwater. To gain valuable experience in the cattle feeding industry he worked as an intern for JBS Five Rivers Cattle Feeding LLC in Hartley, Texas. Wallis is now about to complete his master’s degree at OSU in animal science specializing in ruminant nutrition while doing his research in grazing stocker cattle and subsequent feedyard performance.

“As young people in the industry, we can bring advanced technologies and higher education back to introduce to the operation,” Wallis said. “And with my background and the mentors I’ve had, I want to provide quality genetics to commercial producers whether it’s Brangus bulls and females or crossbred females.”

Wallis bought his first registered Brangus cows a few years ago and now has a small herd on which to build a good, solid foundation of quality genetics. He said his fascination with the breed began at an early age, and as he began to learn more about the industry, he realized the true value of Brangus cattle. Combining the most desirable traits from both Bos Indicus and Continental breeds, Brangus cattle are most well known for their ability to adapt to a variety of climates and the harshest environments. From personal experience, Wallis said he credits them for their mothering ability, longevity and parasite resistance. Brangus cattle also maintain good efficiency in the feedyard and high cutability with the ability to meet Certified Angus Beef (CAB) qualification standards.

Wallis attributes Tinker Ray, also from Atoka, for guidance and assistance in getting started. Upon graduating from OSU, Ray and his brothers built their Brangus program, Ray Brothers Brangus, and introduced new blood lines into the breed. Wallis said Ray was a big proponent of gain tests and helped establish OSU’s bull test station.

Operating since 1973, Oklahoma Beef, Inc. is now the second largest test station in the U.S. Influenced by Ray, his professors and the research he conducted in graduate

school, Wallis focuses on performance data and believes EPDs are beneficial in making breeding selections and assist in making purchasing decisions, but he stresses that selecting animals based upon EPDs requires in-depth research on how each EPD will influence a particular herd rather than simply selecting high numbered bulls. He supports breed associations in advancing (continued on page 16)

Brangus Journal july / august 2012 | 15

Feature (continued from page 15) work to develop genomically enhanced EPDs that will allow producers to select economically important traits based on proven data. Wallis said he believes, as a seedstock producer, his role is to record accurate numbers that improve the breed and maintain the integrity of the breed association.

“You can’t deny their value based on hard data that have proven these numbers as well as developed other genetic selection measurements and indexes beyond simple measures of birth weight and weaning weight, for example,” Wallis said.

“The industry outside of your own backyard is progressing so quickly and more customers are realizing the value of these technologies.”

At his own operation, Wallis applies artificial insemination (AI) techniques to be more efficient and better utilize his resources. Using AI with high quality genetics and a clean up bull with good progeny makes more sense to Wallis on his small herd operation, especially when trying to build a foundation for quality registered Brangus cattle.

“AI is my best option because it gives me more flexibility,” Wallis said, “and as commercial producers are becoming more educated, seedstock producers need to be on the forefront of implementing technologies in order to meet their customers’ growing needs if they ever want to grow their market.”

Together, these technologies work to make Wallis’ operation more efficient and help reduce input costs, which has been a growing concern, especially during the relentless drought that has swept the nation the last two years.

“I would like to think that we’re talking about moderation of cow size, maybe moderation of milk production to reduce input costs,” Wallis said. “I feel like the Brangus cow will always be valuable to the industry, but at some point it will come down to reducing input costs.”

Wallis said at his operation he places emphasis on his customers’ needs and strives to provide them with the most data and information possible when making purchasing decisions.

As commercial producers begin to cautiously rebuild, Wallis believes they will be more selective and will pay closer attention to genetics, and Brangus producers will have a great opportunity to supply their needs if they have the data their customers will be seeking.

“It will be important for seedstock producers to convey the genetic value and pedigree to commercial producers,” Wallis said, “and because commercial producers will be conservatively growing cow herd size, they will be more interested in the background and quality of the product they’ll be receiving.”

A recent technology, perhaps more useful as a marketing tool, has the industry buzzing. Every day more and more people are realizing the value of online communication and are experimenting with social media as a means to market a product to a larger, more diverse audience. Wallis says he realizes the 16 | july / august 2012 Brangus Journal

benefits of using social media and has seen studies that prove more people, especially in the older generations, are using it more than what he initially perceived. One of the greatest advantages of social media, he said, is the ability to reach a mass audience very quickly while building a brand and developing trust when establishing relationships.

“To be successful, it takes balancing old techniques while implementing new technologies,” Wallis said. “By the time printed publications reach your mailbox, they are already last week’s news to the people receiving the same publications electronically, which can be detrimental to producers making business decisions based upon these materials.”

Print media is becoming less common and the public is relying on online sources for information and news. As the public becomes more disconnected with agriculture, it is becoming increasingly more important for agriculturalists to utilize the resources available to educate consumers about the industry.

The (delete) cattle exposure Wallis had when he was young was enough to spark his interest in learning more about the industry that eventually led him to his career choice. Now Wallis has some suggestions on how to combat a growing obstacle threatening the future of the agriculture industry.

“I believe that we, as agriculturalists, must take an interest in young people and get them onto our farms and ranches to observe what we do on a daily basis,” Wallis said. “As a science and natural resources based field, we can easily tie our operations into valuable lesson plans.”

Speaking from experience, Wallis thinks even the most minimal exposure will be enough to pique the interest of a student and encourage them to seek a career in agriculture.

“A solution to get younger producers into agriculture is not going to present itself in a way that masses of young people will enter agricultural industries,” Wallis said. “Rather, it is going to be the one or two youngsters that were impacted by agriculture or someone in agriculture in such a way that they develop a passion for an industry, much like I have with the beef industry.” BJ ABOUT THE AUTHOR: Brittni Drennan received her bachelor’s and master’s degrees in Agricultural Communications from Texas Tech University. A native of Welch, a small town in West Texas, she has a passion for agriculture and has been involved in various aspects of the industry. She has extensive experience editing and writing news releases and feature stories for publications as well as several organizations. As Communications Coordinator, she administers IBBA’s online presence through social networking sites, oversees the production of IBBA’s publications and writes material promoting Brangus.

THE FEW THE PROUD

BRANGUS NATIONAL JUNIOR BRANGUS SHOW & FUTURITY JULY 16-21, 2012 West Monroe, Louisiana To order photos from NJBS or the Futurity, please contact:

Parker Photography 7414 Summit View Sachse, TX 75048 (972)442-1070

Brangus Journal july / august 2012 | 17

2012 Bred & Owned Champions Champions Named at 2012 NJBS Champion’s Challenge and Bred & Owned Shows

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ednesday, July 18, 2012, at the IKE Hamilton Expo Center in West Monroe, La., Judge Aaron Cooper evaluated a stout lineup of cattle. From his early days of raising and showing Hereford cattle to a stellar collegiate judging career, Cooper brought years of judging experience with him. Throughout the day he appraised three Champion’s Challenge entries, 42 Bred and Owned Female entries, and 14 Bred and Owned Bull entries.

The day began with the Champion’s Challenge; a show designed as a show-back opportunity for the previous year’s “Source of Champions” (SOC) Sale heifers with an additional $1,000 in added premiums. Rising to the top of the Champion’s Challenge was GT DDD Miss Xandi 55X, a December 2010 daughter of Pickett of Brinks 782P5. Xandi was consigned to the 2011 SOC Sale by Thomas Show Cattle, Shepherd, Texas, and Doguet’s Diamond D Ranch, McCoy, Texas, and is owned and exhibited by McCreary Farms, Evergreen, Ala. Derek Johnston, of Waxahachie, Texas, sold the Reserve Champion, RAD Ms Zoey, who is now owned and exhibited by Elizabeth Wishert, Magnolia, Texas. The November 2010 female is a daughter of SG Tonto 820H7.

The competition in the Bred and Owned Female Show was extremely stout. Katy Knox of Hempstead, Texas, took home the Grand Champion Bred and Owned Female title with KK Miss Chardonnay 157Y4, who first won the Heifer Calf Division. Chardonnay is a September 2011 daughter of Brinks Tracker 392R26. Coming out of the Yearling Heifer Division to claim Reserve Champion honors was Miss ELB Rylee 101Y, a daughter of DDD Black Gold 804S25. Rylee, an April 2011 born female, was bred, owned and exhibited by Kacie Wallace of Bryan, Texas. In the Red Brangus Bred and Owned Female Show, Katy Knox of Hempstead, Texas, took home all the hardware.

KK Miss Sidda Lee 317X4 was named the Red Senior Heifer Champion moments before being honored as Grand Champion Bred and Owned Red Female. Sidda Lee is a November 2010 daughter of Sureway’s Rocky Street 227N. KK Miss Malibu 65Z2 a February 2012 daughter of Sureway’s Rocky Street 227N, claimed the title of Reserve Grand Champion Bred and Owned Red Female after first winning the Red Heifer Calf Division.

Rising to the top in the Bred and Owned Bull Show was SCC Sampson 313Y, bred, owned and exhibited by Savannah Scott, Angleton, Texas. The bull first won the Yearling Bull Division and is an April 2011 son of Doguet’s Hercules 88S3. Taking Reserve Yearling Champion and Reserve Champion Bred & Owned Bull honors was 6S Felipe 2Y, a February 2011 son of Tex of Brinks 59N10. Felipe is bred, owned and exhibited by Adrian Whipple of Burton, Texas. In the Red Brangus Bull Show, GGCC-Rojo Radical Grande claimed the titles of Bull Calf Champion and Grand Champion Bred and Owned Red Brangus Bull. Mackenzie Gillham, Maysville, Okla., exhibited the September 2011 son of TJR Rojo Grande. Following closely all day and also coming from the Bull Calf Division, ADG Mr. Optimus 3/11 took home the Reserve Grand Champion Bred and Owned Red Bull honors for Tony Garcia of San Benito, Texas. Optimus is a December 2011 son of Dos XX’s Stout’s Destiny.

CHAMPION’S CHALLENGE GRAND CHAMPION

CHAMPION’S CHALLENGE RESERVE GRAND CHAMPION

GRAND CHAMPION FEMALE & CHAMPION HEIFER CALF

RESERVE GRAND FEMALE & CHAMPION YEARLING HEIFER

GT DDD XANDI 55X MCCREARY FARMS, EVERGREEN, AL

KK MISS CHARDONNAY 157Y4 KATY KNOX, HEMPSTEAD, TX

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RAD MISS ZOEY ELIZABETH WISHERT, MAGNOLIA, TX

MISS ELB RYLEE 101Y KACIE WALLACE, BRYAN, TX

2012 Bred & Owned Champions

GRAND CHAMPION RED FEMALE & CHAMPION RED SENIOR HEIFER

RESERVE GRAND RED FEMALE & CHAMPION RED HEIFER CALF

GRAND CHAMPION BULL & CHAMPION YEARLING BULL

RESERVE GRAND BULL & RESERVE YEARLING BULL

GRAND CHAMPION RED BULL & CHAMPION RED BULL CALF

RESERVE GRAND RED BULL & RESERVE RED BULL CALF

KK MISS SIDDA LEE 317X4 KATY KNOX, HEMPSTEAD, TX

SCC SAMPSON 313Y SAVANNAH SCOTT, ANGLETON, TX

GGCC-ROJO RADICAL GRANDE MACKENZIE L GILLHAM, MAYSVILLE, OK

RESERVE HEIFER CALF

JG MISS 314 ON TIME THAD GORCZYCA, HARRAH, OK

KK MISS MALIBU 65Z2 KATY KNOX, HEMPSTEAD, TX

6S FELIPE 2Y ADRIAN WHIPPLE, BURTON, TX

RESERVE RED HEIFER CALF

KK MISS SUNRISE 65Z KATY KNOX, HEMPSTEAD, TX

ADG MR. OPTIMUS 3/11 TONY GARCIA, SAN BENITO, TX

RESERVE YEARLING HEIFER

KK MISS GYPSY FIRE 801Y KATY KNOX, HEMPSTEAD, TX

Brangus Journal july / august 2012 | 19

2012 Bred & Owned Champions

CHAMPION SENIOR HEIFER

RESERVE SENIOR HEIFER

SD FANCY’S NOEL 27X2 SHANE DANOS, IOWA, LA

KK MISS ROSIE 5207X3 KATY KNOX, HEMPSTEAD, TX

THE FEW THE PROUD

BRANGUS nJBS 2012

CHAMPION BULL CALF

RESERVE BULL CALF

CMR ACE 610Z TANNER MILLER, GILMER, TX

JG MR. 747 HAWK THAD GORCZYCA, HARRAH, OK

Thank You to ALL the sponsors of NJBS! We couldn’t do it without your support!

2 Lazy H Brangus 4 Mile Cattle Company 4H Brangus A Bar 4 Brangus AmRich Farms BHB Farms Bosarge Family Brangus Brull Brangus BS Ranch Cavender Ranches Challis Farms Char-No Farms Church Brangus CI Ranch Circle P+ Ranch Circle X Land and Cattle Company Clay White Ranches Cox Excalibur Red Brangus Cross F Cattle Dannheim Ranch Darren Bosarge Deep Down Ranch Diamond K Ranch Dillard Land & Cattle Co DJM Farms Doguet Diamond D Ranch Don Hall Brangus Double E Farms Enzor Brangus

Farris Ranching Co Flying C Brangus Galyon Insurance and Travel Genesis Ranch Genetrust Genex Baton Rouge Gorczyca & Son Greuel Family Brangus Harris Brangus Haynes Farm International Brangus Auxilary International Brangus Breeders Association International Junior Brangus Breeders Association Jackson Family Brangus J-J Brangus JLS International Johnston Cattle Company JOJ Brangus KABSU KAT Designs Kirkham Brangus Lakin Oakley Lambert Auction Company Lanie 5 Ranch Last Chance Ranch Lucherk Cattle McCreary Farms Mill Creek Land & Cattle M-M Brangus

20 | july / august 2012 Brangus Journal

MO Brangus Mossy Ridge Farm Munoz Cattle Company Murry Farms Oak Hill Farm Polk Creek Farms Prairie Lake Farm Quail Creek Brangus Rafter MG Farms Robbs Brangus Roop Cattle Company Sankeys 6N Ranch Seldom Seem Ranch SG3 Brangus Shrader Family Skyhawk Brangus Stalwart Ranch Stinson Brangus T. Dean Cattle Company Terrapin Creek Brangus Thin Gravy Ranch Thomas Show Cattle TMAC Farms Townsend Brangus Two Hearts Brangus Vorel Farms Wheat Belt Farms Zottarelli Ranches

NJBS

2012

Brangus Journal july / august 2012 | 21

2012 Owned Champions

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Champions Crowned at 30th Annual NJBS

his year’s 30th Annual National Junior Brangus Show brought 94 Junior Brangus exhibitors from nine states to West Monroe, La., where they exhibited 168 entries in the National Owned Heifer, Cow-Calf, and Bull Shows. Mark Johnson, Associate Professor of Animal Science at Oklahoma State University, traveled from Orlando, Okla., to evaluate the 119 Brangus Females, 14 Red Brangus Females, 11 Brangus Cow-Calf Pairs, 21 Brangus Bulls, and three Red Brangus Bulls.

Rising to the top to claim Grand Champion Female honors was CK News Lady Elizabeth, owned and exhibited by Rachel McConnell, Gilmer, Texas. The June 2011 female came out of the Summer Yearling Division and is sired by MC Onstar 924W4. Matt Wellmann of Brenham, Texas, took Reserve Grand Champion honors home with his September 2010 female DDD Ms Laycee 200X7. The female was also named the Junior Division Champion and is sired by Doguet’s Hercules 88S3. In the Red Brangus Show coming from the Senior Division, Miss PB Princess of Powerman 596/10 took home the title of Grand Champion Red Brangus Female. The May 2009 female is a daughter of CX Mr Powerman 226/T1 and is owned and exhibited by Matt Wellmann, Brenham, Texas. Katy Knox of Hempstead, Texas, led KK Miss Sidda Lee 317X4 to claim titles of Red Junior Heifer Champion and Reserve Champion Red Brangus Female. Sidda Lee is a November 2010 daughter of Sureway’s Rocky Street 227N.

Savannah Scott, Angleton, Texas, claimed the Champion Cow-Calf Pair honor with SCC Dream Girl 222X. The February 2010 cow is a daughter of Doguet’s Hercules 88S3and had a May 2012 heifer calf at side, TCR Sweet Dreams 222Z2. Ms Iron Farm Dylan 610W6 and her January 2012 bull calf, CMR Ace 610Z, claimed the title of Reserve Champion Cow-Calf Pair. 610W6 is a November 2009 daughter of IFCC Dylan 135S and is owned and exhibited by Tanner Miller, Gilmer, Texas.

Rounding out the day was the crowning of the Inaugural Owned Bull Show Champions. Mr EJ Huck 570Y, owned and exhibited by Emily Jackson, Waco, Texas, rose to the top to claim Grand Champion Bull Honors. The bull first won the Yearling Bull Division and is a March 2011 son of Patton of Brinks 30T22. Taking Reserve Yearling Champion and Reserve Champion Bull honors was 6S Felipe 2Y, a February 2011 son of Tex of Brinks 59N10. Felipe is owned and exhibited by Adrian Whipple of Burton, Texas. In the Red Brangus Bull Show, GGCC-Rojo Radical Grande claimed the titles of Bull Calf Champion and Grand Champion Bred and Owned Red Brangus Bull.

Mackenzie Gillham, Maysville, Okla., exhibited the September 2011 son of TJR Rojo Grande. Matt Wellmann, Brenham, Texas, took home Reserve Champion Red Bull honors with Dos XX’s Stout’s Rambo 515/1. The May 2011 bull first won the Yearling Bull Division and is a son of Dos XX Transformer Mr Stout.

GRAND CHAMPION FEMALE & CHAMPION SUMMER YEARLING HEIFER

RESERVE GRAND FEMALE & CHAMPION JUNIOR HEIFER

GRAND CHAMPION RED FEMALE & CHAMPION RED SENIOR HEIFER

RESERVE GRAND RED FEMALE & CHAMPION RED JUNIOR HEIFER

CK NEWS LADY ELIZABETH RACHEL MCCONNELL, GILMER, TX

MISS PB PRINCESS OF POWERMAN 596/10 MATT WELLMANN, BRENHAM, TX

22 | july / august 2012 Brangus Journal

DDD MS LAYCEE 200X7 MATT WELLMANN, BRENHAM, TX

KK MISS SIDDA LEE 317X4 KATY KNOX, HEMPSTEAD, TX

2012 Owned Champions

GRAND CHAMPION COW/CALF PAIR

RESERVE GRAND COW/CALF PAIR

GRAND CHAMPION BULL & CHAMPION YEARLING BULL

RESERVE GRAND BULL & RESERVE YEARLING BULL

GRAND CHAMPION RED BULL & CHAMPION RED BULL CALF

RESERVE GRAND RED BULL & CHAMPION RED YEARLING BULL

SCC DREAM GIRL 222X CALLIE SCOTT, ANGLETON, TX

MR EJ HUCK 570Y EMILY JACKSON, WACO, TX

GGCC-ROJO RADICAL GRANDE MACKENZIE L GILLHAM, MAYSVILLE, OK

MS IRON FARM DYLAN 610W6 TANNER MILLER, GILMER, TX

6S FELIPE 2Y ADRIAN WHIPPLE, BURTON, TX

DOS XX’S STOUT’S RAMBO 515/1 MATT WELLMANN, BRENHAM, TX

Brangus Journal july / august 2012 | 23

2012 Owned Champions THE FEW THE PROUD

BRANGUS nJBS 2012

CHAMPION JUNIOR HEIFER CALF

RESERVE JUNIOR HEIFER CALF

CHAMPION RED JUNIOR HEIFER CALF

RESERVE RED JUNIOR HEIFER CALF

CHAMPION SENIOR HEIFER CALF

RESERVE SENIOR HEIFER CALF

CHAMPION RED SENIOR HEIFER CALF

RESERVE RED SENIOR HEIFER CALF MISS -C- REBA MANSO 4Y BAILYE FOLTYN, BAY CITY, TX

RESERVE SUMMER YEARLING HEIFER

MCC MS LTD 468Y DARRELL MCLEMORE, JR., RINGGOLD, LA

CHAMPION RED SUMMER YEARLING HEIFER

RESERVE RED SUMMER YEARLING HEIFER

CHAMPION YEARLING HEIFER

6S MW MS JEWEL 820Z MATTHEW WHIPPLE, BURTON, TX

MISS JLS GRACE 915Z8 KATY KNOX, HEMPSTEAD, TX

KK MISS SUNRISE 65Z KATY KNOX, HEMPSTEAD, TX

KK MISS CHARDONNAY 157Y4 KATY KNOX, HEMPSTEAD, TX

MISS -C- MARLEY 74Y2 BAILYE FOLTYN, BAY CITY, TX

DOS XX’S MISS MERCEDES MATT WELLMANN, BRENHAM, TX

24 | july / august 2012 Brangus Journal

MISS MCDONALD 97/1 KAITLIN MCDONALD, BRYAN, TX

KK MISS MALIBU 65Z2 KATY KNOX, HEMPSTEAD, TX

DDD MS CALLIE 1019Y9 CALLIE SCOTT, ANGLETON, TX

CRR MS EVELYN ELIZABETH WISHERT, MAGNOLIA, TX

2012 Owned Champions THE FEW THE PROUD

BRANGUS nJBS 2012

RESERVE YEARLING HEIFER

CHAMPION RED YEARLING HEIFER

RESERVE RED YEARLING HEIFER

RESERVE JUNIOR HEIFER

CHAMPION SENIOR HEIFER

RESERVE SENIOR HEIFER

MISS ELB RYLEE 101Y KACIE WALLACE, BRYAN, TX

MISS MCDONALD 70/1 KAITLIN MCDONALD, BRYAN, TX

MCC MS BENELLI 58Y KELSEY MUNOZ, PEARLAND, TX

GT MISS IRON FARM ROCKSTAR 331X4 BRAELYN BERLOWITZ, CUSHING, OK

DDD MS VICTORIA 488X TANNER MILLER, GILMER, TX

SK MS. BARNEY 192X2 QUINN CARTER, HAINES CITY, FL

CHAMPION BULL CALF

RESERVE BULL CALF

RESERVE RED BULL CALF

MR. HONDO 157Y3 LAURA ZIBILSKI, BURTON, TX

MF GAME ON 23Z1 RUSTIN ANDERSON, OVETT, MS

ADG MR. OPTIMUS 3/11 TONY GARCIA, SAN BENITO, TX

THE FEW THE PROUD

BRANGUS nJBS 2012

CHAMPION SENIOR BULL

2H NEWSMAKER 415X20 DARRELL MCLEMORE, JR., RINGGOLD, LA

RESERVE SENIOR BULL

LAZY 3 302X1 CLINT D FAUL, RAYNE, LA

Brangus Journal july / august 2012 | 25

2012 NJBS Banquet Awards

Owned Champion Exhibitors

Bred & Owned Champion Exhibitors

(L to R) Katy Knox, Kacie Wallace, Tony Garcia, Savannah Scott, Adrian Whipple, Mackenzie Gillham

(L to R) Matt Wellmann, Katy Knox, Rachel McConnell, Callie Scott, Tanner Miller, Emily Jackson, Adrian Whipple, Mackenzie Gillham

IBA Scholarship Recipients

Joseph Reznicek Memorial Scholarship Recipient

(L to R) Connor Jackson, Elizabeth Wishert, Scholarship Chairwoman Ginger Pritchard, Darrell McLemore, Jr., Mackenzie Gillham

Champion Team Fitting and Showing

(L to R) Racheal Sharp, Laura Zibilski, Mackenzie Gillham

Junior Public Speaking

(L to R) 3rd Place Laura Zibilski, 2nd Place Christin Sharp, 1st Place Tanner Miller, IBBA Queen Mackenzie Gillham

EMILY SMITH (L to R) Emily Smith, Traci Middleton, IBBA Queen Mackenzie Gillham

Second Place Team Fitting and Showing

(L to R) Jacob Brosh, Tanner Miller, Tristan Chapa, IBBA Queen Mackenzie Gillham

Intermediate Public Speaking

(L to R) 3rd Place Kourtney Gardner, 2nd Place Adrian Whipple, 1st Place Jacob Brosh, IBBA Queen Mackenzie Gillham

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Costume Contest

(L to R) 3rd Place-tie Jacob Jones, 3rd Place-tie Holli Baker, 1st Place Elizabeth Wishert, 2nd Place Savannah Scott, IBBA Queen Mackenzie Gillham

Pat Pinch Memorial Scholarship Recipient

ASHTON WATT (L to R) Myron Saathoff, Lauren Savoie, Ashton Watt, Bob Savoie, Jeff Smith, IBBA Queen Mackenzie Gillham

Third Place Team Fitting and Showing

(L to R) Connor Jackson, Christin Sharp, Shane Danos, IBBA Queen Mackenzie Gillham

Senior Public Speaking

(L to R) 2nd Place Elizabeth Wishert, 1st Place Emily Jackson, IBBA Queen Mackenzie Gillham

2012 NJBS Banquet Awards

Champion Junior Salesmanship

(L to R) Wyatt Drews, Briana Hicks, Cade Amber, IBBA Queen Mackenzie Gillham

Champion Senior Salesmanship

(L to R) Jacob Brosh, Elizabeth Wishert, Connor Jackson, IBBA Queen Mackenzie Gillham

Junior Computer Generated Ad

(L to R) 3rd Place Jacob Jones, 2nd Place Colton Leech, 1st Place Tanner Miller, IBBA Queen Mackenzie Gillham

Junior Photography

(L to R) 3rd Place Ryan Danos, 2nd Place Caryn Smart, 1st Place Tanner Miller, IBBA Queen Mackenzie Gillham

Second Place Junior Salesmanship

(L to R) Tanner Miller, Dalton McKee, Kalyn Watt, IBBA Queen Mackenzie Gillham

Second Place Senior Salesmanship

Third Place Senior Salesmanship

(L to R) Derek Johnston, Emily Jackson, Colton Coufal, IBBA Queen Mackenzie Gillham

(L to R) Rachel McConnell, Tanner Banks, Adrian Whipple, IBBA Queen Mackenzie Gillham

Intermediate Computer Generated Ad

Senior Computer Generated Ad

(L to R) 3rd Place Claire Smart, 2nd Place Colby Davis, 1st Place Adrian Whipple, IBBA Queen Mackenzie Gillham

Intermediate Photography

Third Place Junior Salesmanship

(L to R) Laura Zibilski, Lane Baker, Holli Baker, IBBA Queen Mackenzie Gillham

(L to R) 3rd Place Caitlyn Smart, 2nd Place Elizabeth Wishert, 1st Place Emily Jackson, IBBA Queen Mackenzie Gillham

(L to R) 3rd Place Shane Danos, 2nd Place Adrian Whipple, 1st Place Rachel McConnell, IBBA Queen Mackenzie Gillham

Senior Photography

(L to R) 3rd Place Kacie Wallace, 2nd Place Elizabeth Wishert, 1st Place Katy Knox, IBBA Queen Mackenzie Gillham

Brangus Journal july / august 2012 | 27

2012 NJBS Banquet Awards

Junior Skill-A-Thon

(L to R) 3rd Place Laura Zibilski, 2nd Briana Hicks, 1st Place Tanner Miller, IBBA Queen Mackenzie Gillham

Adult Skill-A-Thon

(L to R) 3rd Place Josh Drews, 2nd Place Monte Jones, 1st Place Paul Wunderlich (accepted by Katy Knox), IBBA Queen Mackenzie Gillham

Intermediate Skill-A-Thon

(L to R) 3rd Place Racheal Sharp, 2nd Place Kourtney Gardner, 1st Place Tanner Bosarge, IBBA Queen Mackenzie Gillham

Champion Brangus Jeopardy Team

(L to R) Emily Jackson, Kourtney Gardner, Wyatt Drews, Josh Drews, IBBA Queen Mackenzie Gillham

Novice Showmanship

Senior Skill-A-Thon

(L to R) 3rd Place Elizabeth Wishert, 2nd Place Katy Knox, 1st Place Emily Jackson, IBBA Queen Mackenzie Gillham

Reserve Champion Brangus Joepardy Team

(L to R) Katy Knox, Bailye Foltyn, Laura Zibilski, (not pictured - Paul Wunderlich), IBBA Queen Mackenzie Gillham

Junior Showmanship

(L to R; 1st to 6th) Braelyn Berlowitz, JUDGE Wes Stover, Briana Hicks, Kendyll Williams, Kilee Pickett, Wyatt Drews, Lane Baker

(L to R; 1st to 6th) Tanner Miller JUDGE Levi Douglas, Laura Zibilski, Kalyn Watt, Ellie Jorgenson, Callie Badgett, Christin Sharp

Showmanship Champions

(L to R) Novice Braelyn Berlowitz, Junior Tanner Miller, Intermediate DJ Duty, Senior Tanner Banks

Intermediate Showmanship

(L to R; 1st to 6th) DJ Duty, JUDGE Levi Douglas, Matthew Whipple, Kourtney Gardner, Bailye Foltyn, Jake Johnston, Shane Danos

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Senior Showmanship

THE FEW THE PROUD

BRANGUS nJBS 2012

(L to R; 1st to 6th) JUDGE Wes Stover, Tanner Banks, Allison Deshotel, Tobi Parrott, Katy Knox, Emily Jackson, Connor Jackson, JUDGE Levi Douglas

2012 NJBS Banquet Awards

Illustration

Scrapbook

Herdsmanship

Frog and Churn Award

Georganne Myers Award

ADRIAN WHIPPLE (L to R) IBA Presenter Brenda Brull, Adrian Whipple, IBBA Queen Mackenzie Gillham

TEXAS

Longest Distance Traveled

QUINN CARTER (L to R) Quinn Carter, IBBA Queen Mackenzie Gillham

LOUISIANA

MCKENZIE POSEY (L to R) Brandon Hicks, Kendra Brull, Allison Deshotel, Mckenzie Posey, Dalton McKee, Tatum Pritchard, Briana Hicks, Katlyn Gardner, IBBA Queen Mackenzie Gillham

STEVE DENSMORE (L to R) Dana Smith, Steve Densmore, John Smith, IBBA Queen Mackenzie Gillham

New Exhibitor

CHRISTIN SHARP

High Point

Junior - TANNER MILLER Intermediate - ADRIAN WHIPPLE Senior - EMILY JACKSON

Brangus Journal july / august 2012 | 29

2012-2013 IBBA Queen Crowned

O

Miss Emily Jackson Waco, Texas

n Friday evening, after a demanding interview and a long week of hard work, Emily Jackson was crowned the 2012-2013 IBBA Queen. Jackson is the 20-yearold daughter of David and Jodi Jackson of Waco, Texas. She is currently a junior at Texas Tech University where she is double majoring in animal and political science, along with being a member of the Texas Tech Livestock Judging Team. No stranger to the Brangus breed, Jackson’s aunt, Gaye Burgin Pfeiffer, was elected the first ever IBBA Queen in 1979. Her mom, Jodi, served as the second.

Jackson’s passion for the Brangus breed is evident in her 10 years as an IJBBA member showing Brangus cattle. In the show ring, Emily has won numerous Division and Grand Championships including the Grand Champion Bull at this year’s Inaugural National Junior Brangus Show (NJBS) Owned Bull Show. Jackson’s fire and enthusiasm for the breed does not stop when she leaves the ring, as she has consistently won the High Point Individual at the NJBS. Based on a junior member’s participation in NJBS contests outside the show ring, the High Point Individual is awarded in three age divisions - junior, intermediate and senior.

Jackson has won in all three of the age divisions, most recently back-to-back wins in 2011 and 2012 in the Senior Division.

Jackson brings a long list of experience with her in her new role as IBBA Queen. Not only does she have the experience and guidance from two of the first IBBA Queens, Emily also has the experiences from her tenure as Texas Brangus Queen in 2007 and Texas Brangus Sweetheart in 2005.

In addition to serving as the IBBA Queen, Jackson will also serve a one-year term on the IJBBA Board of Directors. Emily brings a wealth of leadership experience to the board from not only her previous term on the Board but also from outside the Brangus world. Jackson has been active in 4-H, FFA, Livestock Judging and church involvement. She has had leadership roles in most of these organizations and will be a positive asset to the junior association.

In the future, Jackson plans to graduate from Texas Tech, pursue a law degree and work to become a spokesperson for the agricultural industry, disproving claims made by anti-meat activist groups.

IJBBA Board Members Retire

F

riday evening marked the last night of service for several members of the IJBBA Board of Directors. Each and every one of these young people played a tremendous role in the success of this year’s National Junior Brangus Show (NJBS). From fundraising to successfully planning and executing their respective NJBS contest, the IJBBA Board of Directors makes NJBS happen. Some of these young leaders served for multiple years and their impact on the breed and the junior association will forever be felt. The following board members officially retired Friday evening:

Mackenzie Gillham Maysville, Oklahoma 1 Year on the Board

Connor Jackson

Waco, Texas 1 Year on the Board

Thad Gorczyca

2011-2012 IJBBA Board of Directors

(L to R) Hunter Bosarge, Thad Gorczyca, Jacob Brosh, Kelsey Munoz, Chelsie Meyer, Emily Smith, Connor Jackson, Mackenzie Gillham, Alex Brull, Luke Johnston.

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Harrah, Oklahoma 2 Years on the Board

Alex Brull

Atchison, Kansas 4 Years on the Board

Chelsie Meyer

Wayne, Oklahoma 5 Years on the Board

T

2012-2013 IJBBA Board of Directors Named

he International Junior Brangus Board of Directors for 2012-2013 was announced at the conclusion of the National Junior Brangus Show Banquet on Friday, July 20, 2012. Director candidates must submit a lengthy written application, essay and letter of references before arriving at the National Junior Brangus Show (NJBS). Once they arrive to NJBS, each candidate is interviewed by a Selection Committee consisting of the IJBBA Executive Committee as well as the IJBBA Advisory Committee. But the week does not get easier after their interview as candidates’ leadership qualities and work ethics are evaluated by the Selection Committee during the entire week of NJBS. All the hard work and time devoted to applying for the IJBBA Board of Directors culminates at the banquet where new Directors are announced. The IJBBA Board of Directors is responsible for overseeing and managing the entire IJBBA as well as coordinating and hosting the annual National Junior Brangus Show. The 2012-2013 IJBBA Board of Directors consists of: President, Kelsey Munoz, Pearland, Texas

Starting her third year of service on the IJBBA Board of Directors, Kelsey Munoz is currently a sophomore at San Jacinto College. Munoz first served as the 2010-2011 IBBA Queen and was instrumental in this year’s inaugural costume contest at NJBS. Munoz makes history as she is the first Red Brangus junior to ever serve as IJBBA President.

Ex-Officio, Emily Smith, College Station, Texas

In her final year on the IJBBA Board of Directors, Emily Smith will play a key role in guidance and direction of IJBBA and NJBS. Smith has already served three years on the Board. A sophomore at Texas A&M University, Smith plans to use her experiences as a Board Member to become an advocate for agriculture.

IBBA Queen, Emily Jackson, Waco, Texas

Being crowned as IBBA Queen is not all glam and glitz. The IBBA Queen is an integral part of the IJBBA Board of Directors and provides a unique link between the show community of the IBBA and the members of the IJBBA. Jackson shall fit that role well as she served on the IJBBA Board of Directors from 2008-2010. Going into her junior year at Texas Tech University, Jackson will represent IBBA and IJBBA at this year’s four national shows.

Director, Luke Johnston, Waxahachie, Texas

Returning for his second year of service, Luke Johnston is currently a sophomore at Blinn College. Johnston brings a wealth of show experience to the IJBBA Board of Directors showing everything from pigs to heifers to steers since the third grade. Johnston plans to transfer to Texas Tech to major in Crop Production.

Director, Hunter Bosarge, Evergreen, Alabama Representing the Southeast United States on the IJBBA Board of Directors is Hunter Bosarge. Bosarge will be a freshman at Lurleen B. Wallace Community College this fall and has been a great asset to the Board the past year. Promotion of Brangus cattle and Brangus juniors is Hunter’s primary motivation!

Director, Jacob Brosh, Arkadelphia, Arkansas Also returning to the board for his second year is Jacob Brosh. Brosh is currently a senior at Arkadelphia High School.

A longtime IJBBA member and NJBS participant, Brosh first started in the Brangus breed because of his family’s involvement with the breed. Brosh plans to attend Arkansas State University to major in Geological Engineering.

Director, Adrian Whipple, Burton, Texas

New to the IJBBA Board of Directors, Adrian Whipple will provide a spark of enthusiasm to the group. Her high energy and excitement about the breed shows in her win of High Point Intermediate at this year’s NJBS. Whipple will be a sophomore at Brenham High School and has been involved with the Texas Junior Brangus Board of Directors.

Director, Racheal Sharp, Konawa, Oklahoma Racheal Sharp continues Oklahoma’s longtime representation on the IJBBA Board of Directors. Sharp, a sophomore at Konawa High School has been active in the Oklahoma Junior Brangus Association for several years serving as royalty and officer. Always a goal of hers, Sharp is extremely excited to be a part of the IJBBA Board.

Director, Ali Congdon, Repton, Alabama A junior at Sparta Academy, Ali Congdon has been involved with the Brangus breed for five years. She has years of experience in leadership positions through her county cattlemen’s association and will be a huge asset to this year’s Board. Congdon has plans to remain a strong member of the IJBBA through medical school and continue to raise Brangus cattle.

Director, Tanner Bosarge, Evergreen, Alabama The third Alabama representative on this year’s Board, Tanner Bosarge, was propelled to apply by his brother’s encouragement and raves about how fun it is. A junior at Day Spring Academy, Tanner maintains an impeccable GPA and work ethic. He plans to complete high school and attend Mississippi State or Auburn University and major in Animal Science and Forage Production.

Director, Kacie Wallace, Bryan, Texas

Kacie Wallace will be starting her senior year at James Earl Rudder High School as she begins her tenure on the IJBBA Board of Directors.

Wallace will have a busy year ahead of her as she will also serve the Texas Juniors as President of their Board. Wallace’s determination and drive will be a huge asset to both Boards. In the future, Wallace plans to attend college to major in Animal Science and minor in Allied Health.

2012-2013 IJBBA Board of Directors

(L to R) Racheal Sharp, Emily Jackson, Hunter Bosarge, Luke Johnston, Adrian Whipple, Kelsey Munoz, Jacob Brosh, Emily Jackson, Kacie Wallace, Ali Congdon, Tanner Bosarge.

Brangus Journal july / august 2012 | 31

2011-2012 IBBA Show Animals of the Year Brangus Show Heifer of the Year

Miss JLS Shiraz 157W3 Owned by: Katy Knox, Hempstead, TX

Bred by: Lauren Parrott, Mamou, LA Skyhawks Presidente x Miss JLS Hadley 157S13 2011 Brangus Futurity Grand Champion Female 2011 Western National Senior Champion Heifer 2012 International Brangus Show Reserve Senior Champion Heifer

Brangus Show Bull of the Year

Mr JLS Duke 291X

Owned by: JLS International, Robertsdale, AL Bred by: JLS International, Robertsdale, AL Suhn’s Affirmed 331T2 x Miss Gorgeous of D.C.B. 2011 Brangus Futurity Reserve Grand Champion Bull 2011 Western National Reserve Grand Champion Bull 2011 Show of Merit Grand Champion Bull 2012 International Brangus Show Reserve Grand Champion Bull

Brangus Show Sire of the Year

Skyhawks Presidente

Owned by: Skyhawk Brangus, Tyler, TX Joseph Lingg, Grand Saline, TX JLS International, Robertsdale, AL Bred by: Justin Ishee, Ellisville, MS Mr CR Fred 99/N26 x SVF-D Bar D Alice

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2011-2012 IBBA Show Animals of the Year Red Brangus Show Heifer of the Year

Miss -C- Extra Stylish 826X2 Owned by: JLS International, Robertsdale, AL Bar C Bar Red Brangus, Wharton, TX Bred by: Bar C Bar Red Brangus, Wharton, TX R2 Extra Style 880P x M&M Chantilly Lil 826/9 2011 Brangus Futurity Reserve Grand Champion Female 2011 Western National Grand Champion Female 2011 Show of Merit Grand Champion Female

Red Brangus Show Bull of the Year

CX Mr Home Run 358/W Owned by: Cox Excalibur Brangus, Katy, TX

Bred by: Cox Excalibur Brangus, Katy, TX CX Home Run 135/P x CX Ms Excalibur 1358/M 2011 Brangus Futurity Champion Senior Bull 2011 Western National Grand Champion Bull 2011 Show of Merit Reserve Grand Champion Bull 2012 International Brangus Show Reserve Champion Senior Bull

Red Brangus Show Sire of the Year

CX Home Run 135/P

Owned by: Cox Excalibur Brangus, Katy, TX Buffaloe Cattle Co, Friendswood, TX Bred by: Cox Excalibur Brangus, Katy, TX CX Chief Advantage 143/L x Ms HS 135F/K

Brangus Journal july / august 2012 | 33

Two Shows, Two Championships GT DDD MISS

XANDI

55X

Brangus Futurity Grand Champion Female

Champion’s Challenge Grand Champion Female CONGRATULATIONS to all the Junior Brangus Exhibitors and SPECIAL THANKS to Anne Stanford for being such an important part of our team!

Fred & Sharron McCreary 13465 Brooklyn Road Evergreen, AL 36401 Phone: 251.578.4750 Cell: 251.230.0276 Fax: 251.578.5831 mccrearyfarms@hotmail.com www.mccrearyfarms.com

34 | july / august 2012 Brangus Journal

Proof that YEARS of HARD WORK pay off!

MISS PB

PRINCESS OF POWERMAN 596/10

Grand Champion Red Brangus Female 2012 National Junior Brangus Show AND 2012 Brangus Futurity

Congratulations Matt!

DDD MS LAYCEE 200X7

NJBS Reserve Grand Champion Female Congratulations to Jonathan Carruth and his WCC -bred heifer!

MERCEDES Futurity Reserve Grand Champion Red Female DOS XX'S MISS

WCC

WELLMANN CATTLE COMPANY

DDD-WCC MS KAREN 820Y

TJBBA State Show Heifer Calf Champion

More Show Heifer Prospects Like Karen Now Available

2406 East Rosedale Drive Brenham, TX 77833 (979)836-3613 Office (979)421-0620 David (979)421-3940 Matt dwellmann@wellmanninsurance.com

Brangus Journal july / august 2012 | 35

2012 Futurity Champions

O

Champions Chosen at 2012 Brangus Futurity

f 167 animals entered in the 2012 Brangus Futurity, six were named Grand Champions at the IKE Hamilton Expo Center in West Monroe, La., by Judge Drew Hubert of Hebbronville, Texas. Hubert is the manager of a hunting camp in Hebbronville and maintains a small herd of registered Brahman and commercial crossbred cattle. His first Champion, GT DDD Xandi 55X, was named Junior Division Champion before being named Grand Champion Female. Xandi, a December 2010 daughter of Pickett of Brinks 782P5, is owned and exhibited by McCreary Farms in Evergreen, Ala. Rachel McConnell of Gilmer, Texas, exhibited the Reserve Grand Champion Female, CK News Lady Elizabeth. A June 2011 daughter of MC Onstar 924W4, Lady Elizabeth first won the Summer Yearling Heifer Division. In the Red Brangus Show, Matt Wellmann from Brenham, Texas, swept the two top honors. Coming from the Senior Heifer Division, Miss PB Princess of Powerman 596/10 took the Grand Champion Red Female title. The female is a May 2010 daughter of CX Mr Powerman 226/T1. Dos XX’s Miss Mercedes came out of the Junior Heifer Division to claim Reserve Champion honors. Mercedes is a May 2011 daughter of Dos XX’s Chief ’s Mr Stretch.

GRAND CHAMPION FEMALE & CHAMPION JUNIOR HEIFER

RESERVE GRAND FEMALE & CHAMPION SUMMER YEARLING HEIFER

GRAND CHAMPION RED FEMALE & CHAMPION RED SENIOR HEIFER

RESERVE GRAND RED FEMALE & CHAMPION RED SUMMER YEARLING HEIFER

GRAND CHAMPION COW/CALF PAIR

RESERVE GRAND COW/CALF PAIR

GT DDD MISS XANDI 55X MC CREARY FARMS, EVERGREEN, AL

MISS PB PRINCESS OF POWERMAN 596/10 MATT WELLMANN, BRENHAM, TX

SCC DREAM GIRL 222X CALLIE SCOTT, ANGLETON, TX

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CK NEWS LADY ELIZABETH RACHEL MCCONNELL, GILMER, TX

DOS XX’S MISS MERCEDES MATT WELLMANN, BRENHAM, TX

MS IRON FARM DYLAN 610W6 TANNER MILLER, GILMER, TX

2012 Futurity Champions

In the Cow-Calf Show, Savannah Scott of Angleton, Texas, claimed the Champion Cow-Calf Pair honor with SCC Dream Girl 222X. The February 2010 cow is a daughter of Doguet’s Hercules 88S3 and had a May 2012 heifer calf at side, TCR Sweet Dreams 222Z2. Ms Iron Farm Dylan 610W6 and her January 2012 bull calf, CMR Ace 610Z, claimed the title of Reserve Champion Cow-Calf Pair. 610W6 is a November 2009 daughter of IFCC Dylan 135S and is owned and exhibited by Tanner Miller, Gilmer, Texas. In the Red Brangus CowCalf Show, Cox Excalibur Brangus of Katy, Texas, showed CX MS Payload 59/X and her May 2012 heifer calf, CX Ms Home Run 59/Z, to claim Grand Champion Red Brangus Cow-Calf Pair. The December 2009 born cow is a daughter of CX Payload 307/L1.

In the bull show, RCC Patriot 1252Y took top honors as Grand Champion Bull. Coming out of the Summer Yearling Division, Patriot, a July 2011 son of Doguet’s Hercules 88S3, is owned and exhibited by Stephen Roop of Grapevine, Texas. Skyhawks FDR came from the Bull Calf Division and took the Reserve Grand Champion title. The October 2011 bull is a son of Skyhawks Presidente and is owned and exhibited by Skyhawk Brangus, Tyler, Texas. Grand Champion Red Brangus Bull honors went to CX Mr Red Chief 67/Y owned and exhibited by Cox Excalibur Brangus, Katy, Texas. Winning the Junior Yearling Bull Division, the April 2011 bull is a son of Mr CR Red Chief 485/M1. Following from the same class and Division, CX Mr Promise Keeper 609/Y1 took the title of Reserve Grand Champion Red Brangus Bull. Sired by CX Promise Keeper 84/R, the April 2011 bull is also owned and exhibited by Cox Excalibur Brangus, Katy, Texas.

Concluding the day was a sweep of the group classes by Skyhawk Brangus of Tyler, Texas. Produce of Dam went to Skyhawks Ms Iron Farm 197T while both Junior Get-of-Sire and Senior Get-ofSire went to Skyhawks Presidente.

GRAND CHAMPION RED COW/CALF PAIR CX MS PAYLOAD 59/X COX EXCALIBUR BRANGUS, KATY, TX

GRAND CHAMPION BULL & CHAMPION SUMMER YEARLING BULL

RESERVE GRAND BULL & CHAMPION BULL CALF

GRAND CHAMPION RED BULL & CHAMPION RED JUNIOR YEARLING BULL

RESERVE GRAND RED BULL & RESERVE RED JUNIOR YEARLING BULL

RCC PATRIOT 1252Y STEPHEN ROOP, GRAPEVINE, TX

CX MR RED CHIEF 67/Y COX EXCALIBUR BRANGUS, KATY, TX

SKYHAWKS FDR SKYHAWK BRANGUS, TYLER, TX

CX MR PROMISE KEEPER 609/Y1 COX EXCALIBUR BRANGUS, KATY, TX

Brangus Journal july / august 2012 | 37

2012 Futurity Champions

CHAMPION HEIFER CALF

RESERVE HEIFER CALF

CHAMPION RED HEIFER CALF

KK MISS CHARDONNAY 157Y4 KATY KNOX, HEMPSTEAD, TX

RCC MS RAVEN 1252Y - ET STEPHEN ROOP, GRAPEVINE, TX

MISS -C- MEOQUANNE 59Z LAUREN SAVOIE, JENNINGS, LA

RESERVE RED HEIFER CALF

MISS -C- REBA MANSO 4Y BAILYE FOLTYN, BAY CITY, TX

RESERVE SUMMER YEARLING HEIFER

DDD AMBROSIA 150Y10 DOGUET DIAMOND D RANCH, MCCOY, TX

RESERVE RED SUMMER YEARLING HEIFER

CHAMPION YEARLING HEIFER

RESERVE YEARLING HEIFER

CHAMPION RED YEARLING HEIFER

MISS MCDONALD 97/1 KAITLIN MCDONALD, BRYAN, TX

JOJ’S MS ONSTAR 801Y ELLIE JORGENSON, TYLER, TX

MISS JLS ATALIE 915Y5 LAUREN SAVOIE, JENNINGS, LA

MISS -C- DUTCHESS 30 Y BAR C BAR RED BRANGUS, WHARTON, TX

RESERVE RED YEARLING HEIFER

RESERVE JUNIOR HEIFER

CHAMPION RED JUNIOR HEIFER

CX MS RED CHIEF 71/Y COX EXCALIBUR BRANGUS, KATY, TX

38 | july / august 2012 Brangus Journal

DDD MS LAYCEE 200X7 MATT WELLMANN, BRENHAM, TX

KK MISS SIDDA LEE 317X4 KATY KNOX, HEMPSTEAD, TX

2012 Futurity Champions

CHAMPION SENIOR HEIFER

RESERVE SENIOR HEIFER

RESERVE BULL CALF

DDD MS VICTORIA 488X TANNER MILLER, GILMER, TX

FFF MS BRIGHT NEXT STEP 209X MYLES HACKSTEDT, NEEDVILLE, TX

MR. HONDO 157Y3 LAURA ZIBILSKI, BURTON, TX

CHAMPION RED BULL CALF

RESERVE RED BULL CALF

RESERVE SUMMER YEARLING BULL

GGCC-ROJO RADICAL GRANDE MACKENZIE L GILLHAM, MAYSVILLE, OK

ADG MR. OPTIMUS 3/11 TONY GARCIA, SAN BENITO, TX

MR JLS RUDY 915Y47 NICHOLAS TATE LAHAYE, VILLE PLATTE, LA

CHAMPION RED SUMMER YEARLING BULL

RESERVE RED SUMMER YEARLING BULL

CHAMPION JUNIOR YEARLING BULL

DOS XX’S STOUT’S RAMBO 515/1 MATT WELLMANN, BRENHAM, TX

GS MR HOMERUN 849/Y ABRAHAM THOMAS, LUBBOCK, TX

SMART CADENCE 157Y1 CLAIRE SMART, RUNGE, TX

PHOTO UNAVAILABLE

RESERVE JUNIOR YEARLING BULL SKYHAWKS BACHELOR SKYHAWK BRANGUS, TYLER, TX

CHAMPION SENIOR YEARLING BULL

DCC MR PAYDAY 630X DILLARD LAND AND CATTLE LTD, KATY, TX

RESERVE SENIOR YEARLING BULL

2H NEWSMAKER 415X20 DARRELL MCLEMORE, JR., RINGGOLD, LA

Brangus Journal july / august 2012 | 39

2012 Futurity Champions PHOTO UNAVAILABLE

CHAMPION JUNIOR BULL

DOGUETS DILLINGER 38X6 DOGUET DIAMOND D RANCH, MCCOY, TX

CHAMPION RED JUNIOR BULL

CHAMPION RED SENIOR BULL

GS HOMERUN’S ALLSTAR ABRAHAM THOMAS, LUBBOCK, TX

M4 ALADDIN CODY ATKINSON, WHARTON, TX

Continually Producing Champions

CX MR RED

CHIEF 67/Y

2012 Brangus Futurity Grand Champion Red Brangus Bull

CX MR

PROMISE KEEPER 609/Y1 2012 Brangus Futurity Reserve Grand Champion Red Bull

CX MS

PAYLOAD 59/X

2012 Brangus Futurity Grand Champion Red Cow-Calf Pair

Cox Excalibur Brangus Katy, Texas • (281) 395-1277 cxcattle@brangusworld.com www.brangusworld.com

40 | july / august 2012 Brangus Journal

Brangus Journal july / august 2012 | 41

2012 TJBBA State Show

GRAND CHAMPION BRED & OWNED FEMALE

RESERVE GRAND CHAMPION BRED & OWNED FEMALE

GRAND CHAMPION BRED & OWNED BULL

RESERVE GRAND CHAMPION BRED & OWNED BULL

CMR ANGEL’S SUNDAY 1211X TANNER MILLER, GILMER, TX

6S FELIPE 2Y ADRIAN WHIPPLE, BURTON, TX

Junior Showmanship Champions

(L to R; 1st to 6th) Kalyn Watt, Briana Hicks, Laura Zibilski, Dalton McKeen, Lane Baker, Wyatt Drews

SMART CADENCE 157Y1 CLAIRE SMART, RUNGE, TX

Intermediate Showmanship Champions

(L to R; 1st to 6th) Savannah Scott, Adrian Whipple, Tanner Miller, Jake Johnston, Holli Baker, Callie Badgett

Division Champion Exhibitors

(L to R) Jonathan Carruth, Rachel McConnell, Callie Scott, Holli Baker, Tanner Miller, Matt Wellmann, Myles Hackstedt

JCC MS 390Y JAKE JOHNSTON, WAXAHACHIE, TX

Showmanship Champions

(L to R) Matthew Whipple, Kalyn Watt, Savannah Scott

42 | july / august 2012 Brangus Journal

Senior Showmanship Champions

(L to R; 1st to 6th) Matthew Whipple, Elizabeth Wishert, Ashton Watt, Rachel McConnell, Luke Johnston, Emily Jackson

Champion Exhibitors

(L to R) Matt Wellmann, Callie Scott, Tanner Miller, Holli Baker, Jake Johnston, Claire Smart, Adrian Whipple

2012 TJBBA State Show

GRAND CHAMPION FEMALE

RESERVE GRAND CHAMPION FEMALE

GRAND CHAMPION COW-CALF PAIR

RESERVE GRAND CHAMPION COW-CALF PAIR

GT MISS YANCEY 103Y CALLIE SCOTT, ANGLETON, TX

DDD MS LAYCEE 200X7 MATT WELLMANN, BRENHAM, TX

MS BCC TAYLOR 10X HOLLI BAKER, BURTON, TX

Junior Public Speaking

(L to R) 3rd Kalyn Watt, 2nd Briana Hicks, 1st Laura Zibilski

Junior Photography

(L to R) 3rd Laura Zibilski, 2nd Briana Hicks, 1st (not pictured) Teddy Bernsen

MS IRON FARM DYLAN 610W6 TANNER MILLER, GILMER, TX

Intermediate Public Speaking

(L to R) 3rd Holli Baker, 1st Tanner Miller, 2nd Victoria Parkey

Intermediate Photography

(L to R) 1st Caryn Smart, 2nd Claire Smart, 3rd Victoria Parkey

Senior Public Speaking

(L to R) 2nd Rachel McConnell, 1st Elizabeth Wishert

Senior Photography

(L to R) 1st Elizabeth Wishert, 2nd Rachel McConnell, 3rd Kacie Wallace

Brangus Journal july / august 2012 | 43

2012 TJBBA State Show Brangus Photo Art

(L to R) JR: 3rd Lane Baker, 2nd Laura Zibilski, 1st (not pictured) Teddy Bernsen; INT: 3rd (not pictured) Gretchen Bernsen, 2nd Victoria Parkey, 1st Callie Badgett; SR: 2nd Elizabeth Wishert, 1st Ben Wishert

Herdsmanship

WHIPPLE FAMILY (L to R) Adrian Whipple, Matthew Whipple

Team Fitting and Showing

(L to R) 1st Emily Jackson & Adrian Whipple, 2nd Rachel McConnell & Laura Zibilski, 3rd Kacie Wallace & Savannah Scott

Scholarship Recipients

CONNOR JACKSON & ELIZABETH WISHERT (L to R) Connor Jackson, Steve Densmore, Elizabeth Wishert

Retiring 2011-2012 TJBBA Board of Directors (L to R) Claire Smart, Alex Wilson, Connor Jackson, Kacie Wallace, Kourtney Gardner, Colton Coufal, Elizabeth Wishert, Kalyn Watt, Rachel McConnell, Ashton Watt, Adrian Whipple, Caitlynn Smart

Retiring 2011-2012 TJBBA Officers

(L to R) Connor Jackson, Kacie Wallace, Colton Coufal, Elizabeth Wishert, Rachel McConnell, Ashton Watt

2012-2013 TJBBA Board of Directors

(L to R) Colton Coufal, Ashton Watt, Brandon Hicks, Rachel McConnell, Kacie Wallace, Demi Hunt, Kourtney Gardner, Victoria Parkey, Adrain Whipple, Elizabeth Wishert, Claire Smart

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2012-2013 TJBBA Officers

(L to R) Colton Coufal, Ashton Watt, Rachel McConnell, Kacie Wallace, Kourtney Gardner, Adrain Whipple, Elizabeth Wishert

Brangus Jeopardy Champions

(L to R) Emily Jackson, Kacie Wallace, Josh Drews, Wyatt Drews

All-Around

(L to R) SR Elizabeth Wishert, INT Tanner Miller, JR Briana Hicks

Retiring 2011-2012 TJBBA Royalty (L to R) Kalyn Watt, Kourtney Gardner

2012-2013 TJBBA Royalty

(L to R) Rachel McConnell, Holli Baker

Accuration, Sup-R-Lix, Sup-R-Block, and Impact are trademarks or registered trademarks of Purina Mills, LLC. ©2010.

Nothing says more about your operation than uniform, well-conditioned cattle. Get the look™ as well as increased breed-back rates with Purina® Accuration® feed featuring Intake Modifying Technology.® It supplements your cattle’s diet, maximizes forage utilization and controls what they eat based on forage quality and cattle needs. So your cattle and your total net return can reach their highest potential.

To learn more about increasing breed-back rates and getting more from your herd, see your Purina dealer, call 1-800-227-8941, or visit cattlenutrition.com.

Building better cattle.

Brangus Journal july / august 2012 | 45

Marketing Update The End of the Series on The Four “P’s”

S

everal months ago we began a series of discussions about the FOUR Ps of MARKETING. As a reminder, those were having a PRODUCT, setting and achieving a profitable PRICE, PLACEMENT of your operation within the beef industry and PROMOTION. The first three have been discussed previously, and we finish the series with PROMOTION. My definition of PROMOTION is “keeping your operation in front of customers”. Some in sales call this “top of mind awareness”. Once you have achieved product, price and placement, your PROMOTIONAL efforts should include a multi-faceted approach.

Print advertising once was the only option, and it is still a very important and strong component, but we are in dynamic times with several other options to consider as well. Advertisements in the Brangus Journal primarily put you in front of other registered Brangus breeders. Brangus Journal advertising does not always have to be flashy, full page, four-color to be effective. What those advertisements do have to be is consistently eye catching and

P

by Ben SPITZER IBBA MARKETING PROGRAMS DIRECTOR

promote your operation in a positive and professional manner. If you need help, get in touch with Tyler Dean or Brittni Drennan at the IBBA office. They are there to help! To hit the commercial bull-buying customer you really need to be advertising in the Frontline Beef Producer. Brangus breeders on the whole have yet to fully explore all the opportunities of advertising in IBBA’s own commercial publication. Frontline goes out to every Brangus bull customer we have in the database as well as more than 20,000 commercial cow-calf producers in the southern United States.

Frontline is additionally mailed to “industry influencers” (veterinarians, sale barns, drug sales representatives and etc.) and everyone else requesting to be added to the mailing list.

New to some, utilizing the internet and social media will increasingly be important as more and more producers adapt to the new technology. If the Brangus breed wants to be a player in the next 25 years, think about who will be making genetic decisions on ranches in the future. Social media sites such as Facebook, Twitter and others are used by those beef producers under the age of 40 at an ever increasing rate; and most are accessing those sites several times each day. You should consider capturing the attention of young people now to build customers for the future.

If you have not already, consider using electronic media for getting the word out on your program.

Many of you brand your cattle, but have you concentrated on building a brand? Branding is not just simply coming up with a catchy logo. I am convinced that successful Agri-businesses of the future will be just as much about branding as they are the actual product they have for sale. What sets you apart? What is different - better - more profitable about your Brangus? Why should someone buy from you? Are you doing the things that will make you “top of mind” for someone looking for Brangus Genetics?

While all these above are important, nothing does more for PROMOTING your product than face time and personal (continued on page 48)

RODUCT RICE LACEMENT ROMOTION

No matter your PROMOTION needs, IBBA is ready and able to help.

46 | july / august 2012 Brangus Journal

brangus publications 72-hour

brangus j

o

u

r

n

a

l

july / august 2012

$600 Half Page $350 4-Color Ad Full Page 4-Color Ad

Valid August 14-16, 2012

From Tuesday, August 14, 2012, through Thursday, August 16, 2012, purchase as many full or half page ads as you want for these low prices. There are NO LIMITS on the number of ads you can purchase, but all ads purchased at this special price must be placed before the end of 2012. Ads can be placed in either the Brangus Journal or Frontline Beef Producer. All ads must be submitted camera ready by the respective publication’s stated deadline. Billing for ads will occur at placement or on December 31, 2012 (any ads agreed to purchase but not used). No refunds will be given for ads that fail to be printed due to missed deadlines. Full page ads CANNOT be split into 2 half page ads.

For questions or to take advantage of these IBBA Advertising Promotions, please contact: Tyler Dean Garrett Thomas BPI Representative Director of Membership & International Promotion tyler@int-brangus.org garrett@int-brangus.org (405)867-1421/(405)207-6921 (210)696-8231/(936)714-4591 Brangus Journal july / august 2012 | 47

marketing update (continued from page 46) interaction. If you make an effort to visit your customers and have an intimate working knowledge of their operations, you gain their respect. You also acquire a better understanding of what they need from you as your customer. While it is sometimes a headache to break away from your own operation, I cannot stress enough the importance of personal interaction when it comes to PROMOTION of your product. If you just cannot visit, call them. Sometimes a personal telephone call can make a huge difference, especially in keeping customers.

One thing many overlook when developing a PROMOTIONAL plan, (You do have a plan, don’t you?) is developing and sticking to a budget. If you cannot justify an expense, it would be insane to do it just because you always have or thought you needed to do something. Your budget, or lack thereof, can make or break your operation. Think of all aspects of your PROMOTIONAL matrix, and budget accordingly.

I hope these short thoughts on the FOUR Ps of marketing over the last several months have sparked some reflection on your own operations and how you need to proceed in the future. The registered seedstock business can be very rewarding but does not suffer fools very well, and they soon disperse. My point of

48 | july / august 2012 Brangus Journal

this series is that these are dynamic times in the beef business.

Without a focused approach to all aspects of a seedstock business, difficult times are likely. Without diligent efforts to build a quality PRODUCT, sell it for a fair PRICE, proper PLACEMENT and efficient PROMOTION, our breed will not prosper. However, I am totally confident that Brangus has laid a great foundation, and we are currently making positive contributions to the production of quality beef. Let’s become ever more diligent in our efforts as a breed and in your own operations to capture the opportunities before us! bj ABOUT THE AUTHOR: Ben Spitzer grew up in the cattle business with his family involvement going back several generations and has included both commercial cattle and registered cattle of several breeds. His family has been in the Brangus seedstock business since 1982.

Spitzer served as Communications/Member Services Director for the Red Angus Association of America (RAAA) in Denton, TX. Prior to joining the staff at IBBA, he managed a registered Brangus operation in Georgia.

Ben was a founding member of the National Cattlemen’s Beef Association (NCBA) Young Producers Council (YPC) and served as the YPC delegate to the NCBA Membership Committee. He served as Chair of YPC in 2010 and now serves in an advisory role to YPC as Immediate Past Chair.

As Marketing Programs Director, he oversees IBBA’s Commercial Marketing Programs as well as advertising and promotion of the Brangus breed.

sale report GENETRUST Mature Cowherd Dispersal Rocks 8 Donors Grossed $55,750.00 to Average $6,968.75 37 3N1’s Grossed $181,450.00 to Average $4,904.05 14 Bred Cows Grossed $47,750.00 to Average $3,410.71 41 Spring Pairs Grossed $124,700.00 to Average $3,041.46 2 Bred heifers Grossed $4,500.00 to Average $2,250.00 26 Open Heifers Grossed $66,700.00 to Average $2,565.38 1 Proven Herd Sire Grossed $7,500.00 to Average $7,500.00 129 total Lots Grossed $488,350.00 to Average $3,785.66

A

tremendous crowd from 10 states gathered at Cavender’s Neches River Ranch in Jacksonville, TX to purchase the foundation cows from the GENETRUST marketing group, as they dispersed their mature cows and sold additional sale headliners. These matrons formed the basis of the various programs within the GENETRUST group and the buying crowd recognized their worth and made their discriminate purchases at a rapid fire pace.

The day’s high seller was lot 63 proven donor, Ms Brinks Brightside 541K28, the dam of ABS sire, CB Hombre 541T3. She is a power cow ranking in the breed’s top 1% for WW and SC with top 3% of the breed YW EPDs. Johnston Farms, Montgomery, AL paid $13,000 to own this Brightside daughter from Cavender Ranch.

The second high selling proven donor, at $9,000, was Lot 56, Ms Brinks Sonar 468P58 consigned by The Oaks Farm. She is the dam of Lometa, Pampa and Defiance of Brinks. She has proven her worth mated to the high growth bulls of the breed, such as Csonka and Unitas. She was purchased by Ray Westall, Arabela, NM. The high selling 3N1 was Lot 131 and 131A. Lot 131, TJM MS BT 544R2 produced the $20,000 Insurrection bull for Jack Moore as a first calf heifer. She sold to Shooting Star Land and Cattle, Lamesa, TX for $5,000. Her super fancy heifer calf at side, lot 131A, was sired by Suhn’s Affirmed 30T and sold to Bruce Buffaloe, Friendswood, TX for $5,100.

Clover Ranch, Marietta, GA paid $5,000 each for the second high selling 3N1, lot 68 and 68A, consigned by Draggin M. Lot 68, MS Brinks Uppercut 541P33 ranks in the top 2% of the breed for REA and maternal sibs have sold for over $250,000 in past sales. Her powerful heifer calf, sired by the multi trait powerhouse, Csonka, also commanded the bid price of $5,000 to Clover Ranch.

Lot 92 and 92 A, from Schmidt Farms, were the third high selling 3N1 offering. Robert Leathers, Kosciusko, MS paid $4,750 to own CCC Ms 430 Cadence 909P5. This negative BW

EPD donor ranks in the breed’s top 3% for Milk and records an AWWR of 107 on 7 calves. Mike Vorel, Luther, OK paid $4,000 to own her crowd pleasing, Matamores heifer calf at side, as the pair was split in the ring.

The Spring pairs were topped at $5,750 as Shooting Star paid the bid price for Lot 55, Ms Brinks Cadence 468P45. She combined top 3% REA and top 2% BW EPDS and had an eye catching Hombre heifer calf at side. This pair was consigned by Cavender Brangus.

John Kieschnick, Giddings, TX paid $4,500 to own the second high selling pair. It was consigned by The Oaks Farm and was lot 97. This John Wayne daughter posted 6 traits in the top 40% or better of the breed and sold with a bull calf at side by GR Swift 209W3.

Topping the open heifers were lots 119 and 120, a pair of full sisters sired by Patton and consigned by Vorel Farms. They sold to Ray Westall for $5,000 and $4,250 respectively.

The commercial offering showed strong demand with the uniformity of the cattle being evident as several groups topped at $1,800 per head. Two groups of Brangus pairs consigned by Trefney Ranch, Weimar, TX sold each to Winchester Brangus Ranch, Leesburg, TX and Richy Wall, Judson, TX. Franklin Eddins, Pachuta, MS purchased the high selling Brangus bred heifers from Cavender’s Neches River while an outstanding group of Brangus open heifers consigned by Wolf Point Ranch, Port Lavaca, TX sold to S. E. Glass, Gonzales, TX. Volume buyers for the day were Ray Westall, Arabela, NM, Garrett Brangus, Midlothian, TX and Roger Hensley, Eudora, AR. bj

Shooting Star Land & Cattle, Lamesa, TX (Michelle Wilson pictured at left) purchased the high selling 3N1 and the high selling pair.

Ray Westall, Carlsbad, NM (on right)- Volume buyer.

Brangus Journal july / august 2012 | 49

membership Welcome New Members ARNOLD J & SARAH WEDEKING STAMFORD, TX

WILLIAM & DIANE TILLEY ALVIN, TX

TRIPLE E BRANGUS, CORY ELLIS OPP, AL

DANNY MCDONALD, MCDONALD BROTHERS FARM CAMDEN, AL

TOU CHAO VANG, VANG RANCH SUMMERS, AR

JEFFREY KLASSEN, SOUTHERN MAPLE FARM HATTIESBURG, MS

SHOOTING STAR LAND & CATTLE, MICHELLE WILSON LAMESA, TX

RODNEY DAVIS, 45 SHELBY RHYNE DAVIS RD WAYNESBORO, MS

RICHARD GRIFFIN, GRIFFIN RANCH TYLER, TX

G & D, GREG DEVILLIER BEAUMONT, TX

JULIUS L DAWSON, RED HAWK RANCH DIME BOX, TX

THOMAS FARMS BATH SPRINGS, TN

50 | july / august 2012 Brangus Journal

MEMBERSHIP IBBA Members Host State and National Cattlemen’s Groups Vineyard Cattle Company Hosts BIF Summer Ranch Tour

T

GENEX

he 2012 Beef Improvement Federation (BIF) hosted its 44th Annual Research Symposium and Meeting in Houston, Texas on April 18-21, 2012.

Bos indicus cattle were highlighted throughout the symposium and on Saturday, April 21, attendees were given the option to participate in tours highlighted Bos indicus cattle thriving in the south Texas environment.

Longtime IBBA member, Dr. Robert Vineyard, Vineyard Cattle Company, was one of the ranches participating in the tour. Vineyard Cattle Company is a multifaceted operation consisting of not only registered Brangus, Red Brangus, Angus,

Brahman, and Ultrablack cattle, but also certified percentage and commercial Brangus cattle. Dr. Vineyard welcomed guests with plenty of refreshments and discussed the ranch’s history and the Brangus breed. Dr. Vineyard explained that the herd began 39 years ago with just a handful of Angus heifers.

Attendees were shown several sets of different cow families as they toured the ranch. Dr. Vineyard had one particular trap to demonstrate the phenotyipc differences in percentage Bos indicus. The trap included three cows: a 1/4 Brahman-3/4 Angus, an F1 Brangus, and a 3/4 Brahman-1/4 Angus. Several northern attendees were quite amazed by the noticable differences in the cattle.

The BIF Meeting will be held again June 12-15, 2013, in Oklahoma City, Oklahoma. More information can be attained at www.bifconference.com.

CUSTOM COLLECTION SERVICES Trust the group collecting high quality semen from more bulls than any other organization.

Genex Baton Rouge and Genex Alabama are your full service custom collection facilities

v Domestic and export facilities to meet your collection needs v Semen marketing programs available on all custom bulls v High quality housing facilities where bull care, health and safety are a top priority v Custom storage and shipping of semen and embryos v On-ranch collection services available v Thousands of visitors tour our facilities every year, put your bull on display for the world to see

Genex Alabama

200 Valhalla Road Southeast Fort Payne, AL 35967 Ph: 256-845-2530

Genex Baton Rouge 2288 Gourrier Avenue Baton Rouge, LA 70820 Ph: 225-578-3292

www.crinet.com

©2012 CRI

A3156-042

Brangus Journal july / august 2012 | 51

membership IBBA Members Host State and National Cattlemen’s Groups (continued) Arkansas Brangus Members Host State Cattlemen’s Meeting and Field Day

C

himney Rock Cattle Company welcomed Arkansas cattlemen to their ranch in Concord, Ark., May 12, 2012. Cattlemen came from across the state that day to attend the Arkansas Cattlemen’s Association (ACA) meetings and field day.

Approximately 50 cattlemen, primarily commercial producers plus a few purebred breeders, attended the association’s Executive Committee Meeting followed by the State Board Meeting to discuss ACA’s upcoming annual convention August 9-12, 2012.

That afternoon, participants enjoyed a field day where they were introduced to the genetic program offered by Chimney Rock.

Bill Davis, owner of the operation, and Craig Green gave attendees a tour of the grounds and facilities and were available to speak directly with producers and answer questions about Chimney Rock’s registered and commercial program. Producers were able to look at bulls, females and weaned calves Chimney Rock had to offer and see the type of quality genetics Davis and his team are producing. They were also able to demonstrate and compare the difference between Brangus and Ultrablack cattle, a 3/16 Brahman and 13/16 Angus percentage cross.

“We were able to provide information about our sale November 2nd and 3rd here at Chimney Rock,” said Kelsey Jackson, office manager at Chimney Rock and GENETRUST, “and we’ll have bulls that just weighed off gain test that will be featured in that sale.”

Field days provide a venue for cattlemen to see the type of Brangus genetics being produced and allow breeders to showcase their program and operation. It also enables for conversations about industry trends and helps build relationships with potential customers.

When hosting an event, contact the IBBA office for promotional material and informative Brangus brochures to have on hand to provide to participants. Visit www.

GoBrangus.com for more information.

52 | july / august 2012 Brangus Journal

(left) Arkansas cattlemen gathered at Chimney Rock Cattle Company on May 12, 2012.

Attendees were able to get a complete tour of Chimney Rock’s facilities.

(right) Craig Green, manager of Chimney Rock, shows attendees a set of bulls while explaining the ranch’s program.

(left) Following the ranch tour, the Arkansas State Executive Committee used Chimney Rock’s facilities to discuss the upcoming convention.

MEMBERSHIP IBBA Members Host State and National Cattlemen’s Groups (continued) Western Livestock Journal Central Coast Ranch Tour Visits “The Spanish Ranch”

E

very year the Western Livestock Journal hosts a Ranch Tour that highlights a particular cattle growing area of the U.S. This year the Journal chose the Central Coast of California, and 106 ranchers from as far away as Ohio, Connecticut, Minnesota and Hawaii joined the “Tour de California”. This year’s tour began in Salinas with Bengard Ranches that date back to 1855, a 2,500 head cow/ calf operation and one of the largest produce suppliers in the country. After a brief stop in Monterey, it traveled down the exquisite Highway 1 through Big Sur to the famous Hearst Castle and Hearst Ranches with their Angus grass-fed operation.

Day three brought the group to IBBA member and Brangus breeders, El Rancho Español de Cuyama, or “The Spanish Ranch”. Owner Pam Doiron led the ladies on a tour back in time through the old adobe which dates to the 1870s and then a walk through the rose garden, in full bloom for the occasion. Ranch Manager, Cruz Valdez, took the ranchers to nearby cattle pens to see the result of their Brangus, Angus and Ultrablack breeding program, all grass-fed and range-raised. Attendees could look around and see the high-desert-type grazing and the need for hardy, adaptable cattle. Unfortunately, the ranch roads are not conducive to large tour buses, so each couple was given a new Spanish Ranch DVD reviewing the ranch, its history, rangelands and the cattle.

The rich heritage of the Vaquero days laid a foundation for traditions that are continued today. In true Californio style, lunch was Santa Maria style barbecue including a tasting of local microbrewery beers and boutique wines, finished off with strawberry shortcake made from fruit picked fresh in the coastal fields that morning. Chuck King, a descendent of the de la Guerra family that originally owned The Spanish Ranch, gave a lunchtime talk about the old days of the rancho, followed by a spirited discussion covering everything from the price of land in California to stocking rates, grazing practices, water and all of the typical subjects we ranchers find endlessly fascinating.

From The Spanish Ranch, the Tour continued for the rest of the week to John Creiger’s Rolling A Quarter Horse Ranch, Monte Robert’s Flag is Up Farms and the San Lucas Ranch with Nancy Crawford-Hall’s world champion “Holy Cow” line of cutting and reining horses. They also visited the Jack Ranch (also owned by the Hearst Corporation), which is the home to the oldest active brand in California. A trip to the Grimmus Cattle Company with its 150,000 Holstein calves followed, then a stop at Harris Ranch, one of the largest feedlots on the West Coast, and finally, the San Benito Cattle Company.

Interestingly, many of the ranchers who were on the tour have been attending the visits for over 10 years, seeing everything from the Kentucky Blue Grass Country to California. And while they had an opportunity to learn from the ranches they visited, in turn, the host ranches gained insight and experience from their comments and observations.

Ranch Manager, Cruz Valdez, reviewing The Spanish Ranch’s cattle program with the Western Livestock Journal visitors.

Several groups of cattle were available for visitors to evaluate against the picturesque background of The Spanish Ranch.

Brangus Journal july / august 2012 | 53

membership Friends We Will Miss Sherrill Wayne Dannheim 1939-2012

S

herrill Wayne Dannheim passed away Thursday, May 31, 2012, at age 73 at his home in Crockett, Texas.

Services were June 4, 2012, at Kerbow Funeral Home Chapel, and burial followed at Sonora Cemetery.

Dannheim was born in Schleicher County on April 12, 1939, to Emil H. Dannheim and Etta Ruth (McDonald) Dannheim. He was the third of three children born to that union. He married Nancy Jane Reed on May 25, 1963, in Sonora, Texas. Dannheim graduated from Eldorado High School and attended San Angelo Junior College before he served in the United States Army. After he and Nancy married, they lived in Austin, then they moved back to West Texas, and he worked for Southwest Electric Co-Op in Eldorado for several years. When Nancy’s father, Frank Reed, died

Time is running out!

For a short time only, get Brinks semen for just $5 per straw!

These straws of semen purchased from Camp Cooley are the final sources for complete Brinks genetics.

- Last chance to get Brinks semen from the original blood lines For inquieries, contact Daniel Wendland 361-850-0776 dwendland@gtek.biz 54 | july / august 2012 Brangus Journal

Sherrill, Nancy, and their only son, Chayse, moved to the Reed Ranch 12 miles south of Sonora where they raised black Brangus cattle and angora goats. Chayse now oversees the operation, and they also have ranches in Schleicher county and Crockett.

Fellow Brangus breeder and friend, Bill Cawley, said when Dannheim first began breeding Brangus cattle more than 35 years ago, he bought his first Brangus cattle from Bill’s father, Jim Cawley. Bill has managed Dannheim’s cattle in Crockett for the last 18 years. Bill said Dannheim raised some show cattle and received recognition at the Houston show and won Reserve Senior Yearling as well as Reserve Grand Champion Bull at the 2008 Brangus Futurity.

Dannheim gave back to the industry by serving his fellow members on the International Brangus Breeders Association (IBBA) Board of Directors and numerous committees while actively participating in the association. He also served as president on both the Texas Brangus Breeders Association (TBBA) and Hill Country Brangus Breeders Association.

Source: www.gosanangelo.com

Wesley Allen Stover 1961-2012 Wesley Allen Stover was born on June 12, 1961 in Anadarko, OK to Jerry and Carolyn Stover. For 51 years he led a life which made his family proud and one that others looked up to. Wes entered into rest on July 24, 2012 at his home in Binger, OK. Wes was born 100 years too late, and passed from this life 50 years too early.

Wes graduated from Plano Sr. High School in Plano, TX in 1979 and taught vocational agriculture for 30 years in Texas and Oklahoma. He had a deep appreciation and love of youth involved in agriculture. No stranger to the Brangus breed, Wes judged the Novice and Senior Showmanship Divisions at the 2012 National Junior Brangus Show (NJBS) as well as the Bred & Owned Show at the 2011 NJBS..

Wes is survived by wife Cheryl Hite Stover, and children, Alicia and Ry, all of Binger, OK. Services were held at Anadarko High School Auditorium, Friday July 27, 2012, in Anadarko, OK. In lieu of flowers the family requests that donations be made to the Wesley Stover Memorial Fund, Chickasha Bank and Trust, PO Box 306, 1112 South Coblake, Apache, OK 73006. The fund will be used to benefit youth involved in agriculture.

Source: www.scntx.com

brangus plus

B

RANGUS PLUS is returning to the Brangus Journal.

Each month we will have some fun facts, recipes, photo contests, trivia, and/or games. We would love to hear any ideas from our readers about future content for this page. If you have ideas or suggestions, send them to Tyler at tyler@int-brangus.org.

CATTLE TRIVIA 1. How many tons of manure does a 1,000-pound cow produce in a year?

2. What state has the most beef cows?

3. What country has the most cattle?

4. Approximately how many days is the average gestation period for a beef cow?

5. What does ADG stand for?

6. What is the cause of acidosis?

7. In America, on which single day is the most beef consumed?

September/October PHOTO CONTEST

The theme for the September/October Photo Contest is:

“FALLing for Brangus”

Send us your best FALL Brangus photo! All submissions must include Brangus cattle as the primary subject, be a 4x6, 300 dpi jpeg, and must be submitted via electronic format to Tyler at tyler@int-brangus.org. Winning photo will be featured in the September/October issue of the Brangus Journal. All submissions become the property of IBBA and may be used in IBBA publications, online media, or marketing materials.

BRANGUS BEEF RECIPE

If you would like share your favorite Brangus beef recipe, please email it to tyler@int-brangus.org.

Brangus Porcupine Meatballs Submitted by: Janet Greuel, Brooks GA Originally from Doris Greuel (Roger’s mother)

Ingredients: 1/2 cup 1 TBSP 2 TBSP 1 tsp

1 lb 1 can 1/2 cup

Uncooked Rice Grated Onion Chopped Green Pepper Salt Pepper to Taste Brangus Ground Beef Tomato Soup (10.5 oz) Water

Instructions: Combine meat, rice, salt, pepper, oninon and green pepper. Mix well. Form into balls about 1.5 inches in diameter. Heat the soup and water in a heavy skillet. Add the meat balls. Cover tightly and simmer for about 50 minutes. Serve by themselves or with spaghetti.

Brangus Word Search

Find the following words in the word search above.

All the words pertain to this issue’s focus of IJBBA.

Brangus Enthusiasm Fun IJBBA

Intelligent Junior

Leadership Nationals Network Shows Social Media Technology

ANSWERS - 1. 4; 2. Texas; 3. India; 4. 283; 5. Average Daily Gain; 6. Rapid or Over-Consumption of Feed; 7. Memorial Day

Brangus Journal july / august 2012 | 55

State directory ALABAMA

FLORIDA ARKANSAS

Fred & Sharron McCreary 13465 Brooklyn Road Evergreen, AL 36401

•

•

Phone: 251.578.4750 Cell: 251.230.0276 Fax: 251.578.5831 Email us at: mccrearyfarms@hotmail.com Visit our website: www.mccrearyfarms.com

hOme OF Wr duKe 228F

13465 Brooklyn Rd. Evergreen, AL 36401

The largesT regisTered brangus breeder in america

Sean Parker, President

Matthew Lyle Wynne Ft. Pierce, Florida

ARIZONA

GEORGIA To place your ad in the State Directory, contact: Tyler at 405.867.1421 or the IBBA office at 210.696.8231

56 | july / august 2012 Brangus Journal

Cell: (772) 201-7500 matthew@wynneranch.net www.wynneranch.com

State directory GEORGIA

MISSISSIPPI

NORTH CAROLINA

5K Cowbelle Ranch Wyliss & Brenda Kemp 550 Hall Road Pontotoc, MS 38863 Home: (662)489-5335 Cell: (662) 488-1360 Fax: (662) 494-0491 www.5kcowbelleranch.com wylisskemp@aol.com

Registered Brangus Cattle

MISSOURI

ROBERT YATES RANCH, LLC 1644 Swan Creek Rd. Hamptonville, NC 27020

Registered & Commercial Brangus Cattle Vigortone Ag Products

Owners Robert Yates Pete Peterson

Barn: 336/526-6087 Cell: 336/466-0115 dep1111@yahoo.com

OKLAHOMA

TEXAS

www.theoaksfarm.com

Cobus Coetzee, Farm Manager - 678-378-0598 Cell Dex King-Williams, Asst. Farm Manager - 678-378-4697 Cell

NEW MEXICO

To place your ad in the State Directory, contact: Tyler at 405.867.1421 or the IBBA office at 210.696.8231

Brangus Journal july / august 2012 | 57

State directory TEXAS

www.ironfarmcattle.com

(210) 218-4804

To place your ad in the State Directory, contact: Tyler at 405.867.1421 or the IBBA office at 210.696.8231

58 | july / august 2012 Brangus Journal

Services Lakin Oakley Auctioneer 7081 Highway 82 West DeKalb, Texas 75559 903/667-3251 Home 903/277-9610 Mobile

!""#$%"&'(

!"#$%&'()**+%',%-./0%&'!'1%2'!"#$%&

!"#"$%&&"'(#)( !"#$%&'()*&+"$,-(,",%(&.,#-)/%-$0, '()*&'("1-2&3%2(*/1$,4 +"-$,4&5&36,%2)0,$7"-$0, 8"#-/)(&5&9"%$1$-6&:(#$4,

To place your ad in the Services Directory, contact: Tyler at 405.867.1421 or the IBBA office at 210.696.8231

Brangus Journal july / august 2012 | 59

ADVERTISERSINDEX 5K Cowbelle

57

Advanced Solutions Network

8

Doak Lambert

Lack-Morrison Brangus

57

The Branch Ranch

Doguet’s Diamond D Ranch

58 & BC

59

Lakin Oakley

59

The Oaks Farms

57

1

57 & IBC

Arizonal National Livestock Show

50

Don Thomas & Sons

Lingg Brangus

58

Third Day Ranch

58

Blackwater Cattle Co.

56

Double Creek Brangus Ranch

58

Livestock Photos by Nancy

59

Triangle K Farms

58

Brangus Publications, Inc

47

Draggin’ M Ranch

56

McCreary Farms

Triple Crown Ranch

41

Burke Brangus Farm

57

E Darby Farms

56

MO Brangus

56

Triple JR Cattle Co

52

Caldwell Farms

56

Elgin Breeding Service

59

Multimin 90

48

Westhall Ranches, LLC

Carter Brangus

56

Farris Ranching Company

58

Perry Ranch

57

Valley View Ranch

57

CattleMax

59

Genesis Ranch

58

Purina Accuration

45

Vineyard Cattle Co., Inc.

58

Cavender Ranches

57

Genex Custom Collection Services

51

Quail Creek Brangus

56

Wellmann Cattle Company

35

Centralized Ultrasound Processing

59

Greuel Family Brangus

57

Red Bird Meadows Ranch

58

Wendland Farms

54

Char-No Farm

57

Hardee Farms

56

Robbs Brangus

56

Wes Dotson

59

Chimney Rock Cattle Co.

56

Hayman’s 711 Ranch

56

Robert Yates Ranch LLC

57

Wynne Ranch

56

Circle X Land & Cattle Co.

IFC & 57

Herd Perfect

13

Rocking Bell Ranch

56

Zottarelli Ranches

58

Hughes Cattle Service

59

Salacoa Valley Farms

57

Iron Farm Cattle Co.

58

Southeast Brangus Breeders

56

JLS International

58

Southern Cattle Company

Cow Creek Ranch Cox Excalibur

5 40 & 58

Dillard Land & Cattle Ltd.

58

34 & 56

7

5

CALENDAROFEVENTS August - 2012 6-8

Texas A&M’s 58th Annual Beef Cattle Short Course

November - 2012 College Station, TX

September - 2012 8

Don Thomas and Sons “Cadillac of Brangus” Sale

Madison, MO

22

Western National Brangus Show

Oklahoma City, OK

2

GENETRUST@Chimney Rock Registered Brangus Female Sale

Concord, AR

2

Louisiana State Junior Brangus Show

Shreveport, LA

3

GENETRUST@Chimney Rock Registered Bull & Commercial Female Sale

Concord, AR

27-28 Southeast Regional Junior Brangus Show

Lake CIty, FL

3

Brangus National Show of Merit

Shreveport, LA

3

Indian Nations Fall Sale

McAlester, OK

29

SBBA Female Sale

Lake City, FL

5

Three Trees Millarden Sale

Woodbury, GA

29

Star G Ranch Dispersal Sale

Canton, TX

8-10

San Antonio Farm & Ranch Expo

San Antonio, TX

10

The Stockman’s Kind Bull Sale at Blackwater Cattle Company

Lake Park, GA

October - 2012 5

MO Brangus Bull Sale

Arcadia, FL

5-7

Ozark Fall Farm Fest at the Ozark Empire Fairgrounds

Springfield, MO

10

West Texas Brangus Breeders Bull Sale

San Angelo, TX

10-21 VI National Red Brangus Exposition

Tlaquepaque, Mex

13

Mansfield, LA

12-13 Cow Creek Ranch Sale

Aliceville, AL

The Branch Ranch Bull Bonanza Internet Sale

13

CX Advantage Sale at Cox Excalibur Ranch

Weimar, TX

16

RRR Ranch Annual Production Female Sale

TBA

13

Gorczyca & Friends’ Northern Star Sale

Harrah, OK

17

RRR Ranch Annual Production Bull Sale

TBA

15

Cain Cattle Company Sale

Pickens, MS

16-18 Sun Belt Ag Expo

Moultrie, GA

20

Poteet, TX

Doguet’s Diamond D Ranch Annual Female & Bull Sale

December - 2012 1

GENETRUST@Cavender Ranch Registered Bull & Commercial Female Sale

Jacksonville, TX

6

TBBA Bull Sale

San Sabba, TX

24-25 South Texas Farm & Ranch Expo

Victoria, TX

February - 2013

26

Salacoa Valley Farms “Buy the Numbers” Sale

Fairmount, GA

6-9

26

Little Creek Farms Sale

Alachua, FL

27

Oak Creek Farms Forage Tested Bull Sale

Chappell Hill, TX

60 | july / august 2012 Brangus Journal

NCBA Convention

Tampa, FL

July - 2013 14-19 National Junior Brangus Show

West Monroe, LA

20

West Monroe, LA

Brangus Futurity

Don Thomas & Sons

22nd Annual “Cadillac of Brangus” Sale September 8, 2012 - 12 Noon at the farm near Madison, Missouri

55 Registered Brangus Females 25 coming 2 year old Brangus Bulls 200 Commercial Females - Pairs, Breds, Opens

Join us for dinner Friday the 7th

ENTIRE OFFERING BORN & BRED ON THOMAS FARM

DTS Power Ball 106Y R10216717 Lombardi of Brinks 468N10 x Skyhawks Ms Abbie 106P4 EPDs

BW WW YW Milk TM SC REA IMF Fat 0.7 33 38 6 22 0.20 0.17 -0.05 -0.003

Austin’s Sweetie Pie-­155Y R101934447 Mr Thomas Odyssey 610S2 x M Thomas 81H5-155S BW WW YW Milk TM SC EPDs 0.9 22 36 6 17 Safe to Mighty Mouse. AI’d 3/15/12.

REA

IMF

Fat

18146 Hwy 151 Madison, MO 65263 Don Thomas 660/263-4560 660/651-1805 Keith Thomas 573/473-6719 LOCATED 12 MILES EAST OF MOBERLY ON HWY 24 Quality Brangus Since 1973. www.thomasbrangusranch.com

Cattle Solutions

Sale broadcast by:

Ms Thomas Sugar Baby 200Y R10216697 Whitfield of Brinks 209U23 x Ms Thomas 81H5-200S1 BW WW YW Milk TM SC REA IMF Fat EPDs 1.8 29 50 2 16 0.40 0.46 0.08 0.007 Open heifer

Sale Management:

Mark Cowan, markc@amscattle.com, 903/495-4522 Trey Kirkpatrick, treyk@amscattle,com, 979/324-5518 Richard Hood, richardh@amscattle.com, 979/224-6150 Brad Wright, bradw@amscattle.com, 979/219-4599 www.amscattle.com Sale Consultant: John McKnight, 501/281-1040 Brangus Journal july / august 2012 | 61

PrOven.

PerfOrming.

Winning.

80 Bulls 40 femAles

Sale Managed By:

Mark Cowan | 903-495-4522 | markc@amscattle.com Richard Hood | 979-224-6150 | richardh@amscattle.com Trey Kirkpatrick | 979-324-5518 | treyk@amscattle.com Brad Wright | 979-219-4599 | bradw@amscattle.com www.amscattle.com 62 | july / august 2012 Brangus Journal

October 20, 2012 At the ranch, Poteet, TX

Request Your Sale Catalog Today!

Mike and Lisa Doguet, Owners Mike Cell: 409-790-0345 Mike Office: 409-866-2297 Poteet/McCoy Locations - Eric Otto: (210) 834-0034 Beaumont Location - Leslie Douget: (409) 790-5465 Genetics Consultant - Timmy Lucherk: (210) 834-1247 Secretary - Charleen Lowak: (830) 569-5836 www.doguetranch.com