FRONTLINE Beef Producer. This is the publication Brangus seedstock producers utilize to create a "brand" and a reputation in the minds of commercial cow/calf producers interested in breeding to Brangus. This publication is a true source of news and discussion of relevant and timely topics for U.S. commercial beef producer audiences. The Frontline is published four times a year with a circulation of 20,000; additional copies are distributed at trade shows and producer events. The IBBA introduced this publication as a way for seedstock producers to advertise their program to the commercial sector and get the breeder in front of the customer.
