Gomaygroup Mediakit 2016_English

Page 1


Innovation Makes Difference


02

Catalog

How Huge Is Our Market

03

Who Are We

05

Our Team

07

Our Clients

08

Marketing Research

09

Integrated Marketing

11

Creative Marketing Scheme

11

Event Hosting

12

Exhibition Planning

16

Public Relationship

17

Digital Marketing

20

Growth Hacking

20

Email Marketing

21

Social Media Marketing

23

Branding promotion

25

Creative Design

27

Photographing

31

Video Production

33

Website Development

35

VI Design

38

Writing Editor

39

Digital Printing

41

APP Development

43

Media Management

44

Ads & Media Planning

45

Media Ads Buying

45

Ads Performance Analysis

47

Contact

48


2016

03

How big is the share of Chinese market in United States?

In 2016, approximately 5 million mandarin-speaking Chinese settle down in the United States.

In 2014, the number of Chinese students who study aboard in the United States was as high as 41 million. In 2015, the number went up even higher to 45 million. The annual consumption per capital was about 97,000 dollars.

S

$15.4 Billion Cash

ince 2014, Chinese buyers have purchased a huge amount of real estate up to 22 billion dollars.

$22 Billion

I

$20.02 Billion Cash

n 2015, the amount soared to 28.6 billion dollars, with 70% of the buyers have paid cash.

$28.6 Billion

Amount Paid by Csah (* Date Resource:Chinese Ministry of Education Statistics, National Association of Realtors (NAR) statistics)


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With the extension of China and the United States Visa to 10 years, the United States

500

4 million+

has received 2.18 million tourist arrivals in 2014. In

400

2015, the amount has reached to 3 million with an

3 million 300

average consumption of 7200 dollars. The estimated number of Chinese tourists to the United States will be expected to be greater than 4 million in 2018.

97%

of Chinese tourists have friends and family

who have long-term

residence in U.S.

2.18 million 200

100

2014

2015

89%

of Chinese tourists will purchase goods

in U.S.

2018

75%

of Chinese tourists

will buy three or more

luxury goods

(* Date Resource: National Tourism Bureau Statistics)

In the face of such tremendous and increasing Chinese market, won’t you be started?

year


2016

05

Who is Gomay?

Gomay Group is a high-tech and interactive media company headquartered in Los Angeles. Driven by the technology and combined with the needs of enterprise targets, the company provides all aspects of advertising services and integrated marketing strategies. Gomay has set up branch oďŹƒces in London, Beijing, Shanghai, Chongqing and Chengdu all around the world. Utilizing digital technology to conduct best customer experience, Gomay Group provides premium one-step media marketing service and achieves credible marketing solutions by resource distribution and multi-digital analysis. Company helps business deďŹ ne their own customer community and increase whole branding value from strategy plan to content branding, from event hosting to platform promotion, from media purchase to advertisement analysis.


Our Team

P-08

Marketing Research

Event Planning P-12

Public Relationship P-17

Digital Marketing P-20

Brand Promotion P-25

Video Photography P-31

Media Management P-44

P-09


2016

雜 07 ć&#x;’

Our Team

a diligent and open-mindedteam teamthat thatisisindependent independentand and passionate passionate WeWe areare a diligent and open-minded about solving problems, building about solving problems, buildingbrands brandsand andmaking makingbusinesses businesses grow grow through through creativity and technology. Providing the premium full service from creative creativity and technology. Providing the premium full service from creative design to technical assistance and marketing campaign, Gomay can help clients design to technical assistance and marketing campaign, Gomay can help clients get the maximum return on investment as well as rapid and steady growth. get the maximum return on investment as well as rapid and steady growth.


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Our Clicents Gomay has been providing highly eective marketing services and tools for many companies including small business and multi-national corporations. In the past, our team has served clients such as global PC and laptop giant Lenovo, Spirits Company Coca-Cola, China’s largest residential developer Vanke Real Estate, movie and media company Huayi Brothers Media Group, China Mobile and China Telecom, Taobao, Red Bull, Porsche, Audi, Canon, Sony, HP, etc. Every client, regardless of size, is guaranteed the best service at Gomay.


2016

Marketing Research

If there is no market survey analysis and prediction, even the best planning and the most creative advertising will become nonsense without the expected advertising revenue. In the Age of Big Data nowadays, business is war without bullets which changes every second. The accurate market research is your best intelligence system. If not, you will be faced with an unknown outcome of the war. Gomay is expertized in digging the most comprehensive market information with the use of the latest technology and the most eective research methods which include the product positioning; market demanding capacity estimation; customer and consumer behavior research and competitor behavior analysis. Gomay will make you know yourself and know your enemy, then you will win every business war.


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2016

11

Integrated Marketing Is advertising merely as simple as publishing information? Absolutely No! Gomay believe that without interaction, there will be no transmission.

Advertising campaigns need to utilize a combination of dierent methods such as: market analysis; advertising implantation; media management; creative design and comprehensive analysis. Gomay is expertized in all types of advertising services. Regardless of size of your business, non-proďŹ t or government agencies, we go all out to serve your market needs. One of our unique strength is to promote your business to the North American market, especially to let the locals be more familiar with your business.


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12

Creative Marketing Planning Gomay creative planning group is composed of a bunch of life-loving companions who are good at discovering the beauty of the life. Youth, vitality, keep our boots on the ground and energy are four of the most indispensable elements in creative planning. Planning is an essential part in any industry. Good creative planning, not only can enhance your company’s awareness in a short period of time, but also can bring in huge proďŹ ts for your business very fast. Gomay can make any impossible planning possible. If creativity is lightened by inspiration, the marketing planning is a rational behavior which utilize the wisdom and strategy. Learn the characteristics of competing products such as their advantages and disadvantages may us to hit the weakness point of our competitors. According to the marketing goals from our clients, Gomay will design and tailor the right solution for our clients in order to bring new opportunities for their business with our scientiďŹ c methods and innovative thinking.


2016

13

Event Planning

The 21st century is the era of internet. While we make efforts to introduce the new online planning, the offline scheme can’t be underestimated. Activities made o ffline are the most intuitive ways to interact with your targeting customers. Gomay can not only help you seize the hearts of old and new customers firmly through a series of planned activities, but also can switch your most interactive customer to your golden seller online by O2O share real-time system. Gomay has rich experiences in event planning. Making more Chinese familiar with your business is the key of our advantage.


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2016


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16

Exhibition Planning

Exhibition is an integrated system of planning activities with a clear theme and a determined purpose. Gomay helps our clients effectively find their specific consumer groups and target audiences, as well as rapidly expanding their brand awareness by exhibition planning.


2016

17

Public Relationship

Gomay has established our own public relationship platform through our own social media, cooperated websites, e-mail, offline activities and etc. With our good public image and publicity, Gomay can deliver your message to the target group. Gomay can expand your business by a series of media propaganda. With such a powerful media network as your backup, you can spread the information your want to a whole new level. Gomay knows the importance of public relationships. By the use of PR News, word-of-mouth marketing, public opinion analysis and other different methods of making public relationships, Gomay can help our clients to establish a trustful relationship with their customers and gain mutual benefit.


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2016


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20

Digital Marketing

Gomay provides simple intelligent network marketing solutions to bond your business closely with your customers. The ever-changing communications technology has been always influencing the way people communicate. Many companies have been haunted by this rapid update. Since the traditional customer communication has been gradually phased out, it takes time and effort to learn and understand the new communication platform. Gomay focus on the development of digital advertising solutions to help companies use the most popular and up-to-date way to draw the awareness of the public effectively, which includes websites, forums, e-mails, social media, mobile Apps and etc. Gomay will get all your digital marketing problems readily solved.

Growth Hacking Gomay is not only an advertising company, but also an IT company. We believe that the most advanced technology can bring in the best user experience. The strong self-developed products/ platforms can greatly increase customers’ adherence and habits. Gomay is mastered at using the suitable technology to increase the network flow, the visitors to your website and the activities of the users rapidly. The latest trend of many popular large technology companies is to conduct a lot of iterative operations by hacker marketing to attract more users. Gomay is an expert in this area who can help your business to thrive by means of the latest technologies.


2016

21

Email Marketing

Email marketing is to send e-mail regarding the information of the business to the target populations. With the advantages of spreading the information very fast, inexpensive, and settling consumer groups rapidly, it has become one of the most popular marketing tool in North America. The content of the e-mail can include the description of the company, the discount information, new items promotion, and registration activities. Gomay can help you send e-mail newsletter related to your business to your existing and potential customers with the e-mail addresses simply provided by your company. From feedback of the e-mail to the analysis report, Gomay can save your time and energy, as well as keeping ahead of the latest customers’ trends and their feedback.


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22

COMPOSE

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古美是谁 作为新媒体营销公司,古美互动凭借一群经验丰富的数字化营销人、技术人、创意人以及新 媒体渠道专家的团队配置,满足客户对数字化营销的广泛需求。包括数字策略、整合活动、 移动营销、社会化媒体营销、社会化客户关系管理、电子商务、数字化媒介策略购买、线上 线下技术整合运用等。公司总部设在美国洛杉矶,目前已在英国伦敦、中国北京、上海、重 庆、成都设有分公司。 了解更多


2016

23

Social Media Marketing Dose our company socialize? According to the survey, two-thirds of Internet users visit Weibo, WeChat, Facebook, Twitter, YouTube and other different types of social networking which make them very important advertising channels. Why choosing social media? Social networking has become a significant part of advertising for many companies. Gomay can help you communicate with your customers better through the social media platform.

Understand their needs more in the following aspects: - Shaping the company's brand and professional image, enhance credibility - Pass information to the customer groups that traditional media cannot reach - Keep ahead of customer feedback, and keep communicating with customers - Influence customer behavior and purchasing decisions - Establish and maintain good corporate image of the network - Link to your company website, improve search engine optimization (SEO)

Social Media Strategy - Design social networking pages and applications - Design Video special topics channels - Design logo, posters and background pictures - Analysis of the competitors’ social media strategy - The company released the latest information and updates via social media - Post detailed experience article to achieve the purpose of the word-of-mouth marketing - Continued advertising on social media monitoring, analysis and management - Integrate the social media and our website data to develop analysis uniformly


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24

Qq

Twitter

Linkedin

Podcasts

Weibo

Skype

Behance

Meipai

Facebook

Wechat

Line

Whatsapp

Youtube

Instagram

Pinerest

Google +


2016

25

Comprehensive Brand Promotion

Brand is the logo and feature of a company or an organization. The goal of band promotion is to distinguish you from your competitors so that the consumers will tend to accept and be familiar with your feature products and services. It takes time to build your own brand. Gomay can provide your company with well-designed program in order to achieve rapid growth of earnings.

How does Gomay promote your brand?

Logo is one of the most important element of the brand. Gomay can provide a variety of designs to make the image of your company distinctive and attractive. Besides that, Gomay also oers a full range of visual designs such as: business cards, brochures, yers, posters and other print medias; or company website, newsletter, social media and other network media, thus ensuring design consistency. After the completion of the visual design, Gomay will promote your brand to each consumer groups to the greatest extend by our unique promotion strategies.


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2016

Creative 27

Design Creativity is mysterious. Gomay transforms valuable ideas to the products of our clients through graphic design, video production, website development, copy writing and etc. We are determined to help each of our client to explore their own characteristics and build their unique style.


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2016

29

Creative Design


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2016

31

Video Photography

As the saying goes: seeing is believing. The image is the most vivid language. The transmission of images shares a mutual language both visually and spiritually. Visual shock is a key cause where the consumers’ spiritual resonance lies. The specialized photographer of Gomay who feel the world through their camera, can seize the consumers’ attention firmly through the works from their lens. While promote your products, they can stimulate the emotion of the consumers which hidden deeply in their heart to resonate with our products.



2016

33

Video Production

Video is one of the most influential marketing tool nowadays in the new media era. The current videos have many flexible forms which can be used in many different areas include advertising, presentations, training, exhibitions and website pages. Gomay video production team can shoot professional-level commercial promotion clip for you with video editing, animation, special effects and other post-production work to make it more appealing and memorable.


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34

Legacy


2016

35

Website Development

Without your own website for your business, you will leave all of the potential opportunities on the internet to your competitors.

The professional website is as important as the portal to your company. It can not only reflect the value of the company, but also keep better interaction with the consumers.

Gomay provides the following services :

Domain selection, server retal Dynamic Website Development Creative Graphic Design Search Engine Optimization (SEO)

Static Website Design Responsive Website Development Traffic Statistics Report Multilingual Website Design

E-commerce Website Development

Gomay can develop websites that can meet all kinds of different needs for multi-language and multi-function. It will become convenient for you to keep displaying and promoting your business.


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2016

37

Website Development


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VI Design

Gomay is specialized in combining the new design element with the image of your business perfectly

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through a simple and int古美互动

uitive way. From the trad古美互动

emark (Logo), websites, social networks, video to

Gomay Group Your business email Business phone number www.gomaygroup.com

Gomay Group Your business email Business phone number www.gomaygroup.com

Gomay Group Your business email Business phone number www.gomaygroup.com

leaflets, posters and etc., all designs will follow the

古美互动 Gomay Gropu 626 838-8888

gomaygroup

info@gomaygroup.com www.gomaygroup.com

same language to achieve

古美互动 NAME AND LASTNAME What is she doing

a uniform style and visual

What is he or she doing

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effects. Creativity, innovation, creation are the core

我们一起 讓商业 与众不同

concepts of Gomay. Thr-

we will impress your customers by presenting all the information you want to express thoroughly.

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2016

39

Copy Editor

Acute observation, good communication, clear logic and precise analysis are the basic

Hello!

characteristics of our Gomay copy writers. Flexible mind and endless creativities are the further talents and specialties of Gomay copy writers. We are capable of presenting the various requirements of your advertising and planning goals clearly to your customers and deeply carved in their mind. We will ďŹ nd the most impressive point to connect your business and your customers, moreover, build a solid foundation for the future investment and development.


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2016

41

Digital Printing

Do you want to print high-quality design work with the best price?

We have years of experience in printing and high-end printing equipment in the North American. From graphic design to print production, we can assure the eďŹƒciency and high-quality of the print to meet your requirements.

Digital Printing

Processing Binding

Special custom

Business cards

Plastic binding

Ring-pull cans

Postcards

Mucilage binding

Envelopes

Coupon

Plastic rings

Calendars

Leaets

Iron rings

Folders

Posters

Dashed dots

Indoor /outdoor banners

Menus

Cutting

Headers

Folding

Manuals

Binding

Magazines

Identation


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2016

43

Phone App Development Nowadays, almost everybody has a smart phone. A good App can provide convenience for the users while creating unlimited possibilities for the company. Developing an App with low cost and high efficiency is an urgent need for many businesses and companies. Gomay technical team is directed by the Technical Director with a 15-year experience in developing different products according to different needs of our clients. We can design and develop the App that tailored to your business to achieve cost-effectiveness. In the coming mobile phones’ era, we can help you interact more effectively with your consumers to increase their loyalty to your business.


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Media Management Gomay is your one-stop media management services provider which can supply you with media mix, advertising and performance analysis.

Advertising is an art of which market analysis and advertising design is vital. Through in-depth study of dierent Medias, Gomay will choose the most suitable carrier, manner and time period for you depending on the target groups of your products to create the best combination of the media and advertising plans.


2016

45

Ads & Media planning No matter how vivid the ideas of advertising are, they will be eclipsed if not choosing the correct and eective channels. Choosing the right advertising audience groups, as well as targeting the right channels in order to achieve the best results of advertising, are the priorities of all the companies. Gomay tailors dierent industries with the best combination of launching channels through precise analysis of the big data and rich marketing expe-riences. We will save your investment cost as well as greatly increasing your visibility and conversion rates.

Media Ads buying There are many advertising platforms which dazzle you, however, purchase of the advertisement without analyzing the data would be meaningless. Gomay integrates the most eective types of advertising platforms nowadays, and establishes a good relationship of long-term cooperation with them. We will pick out the most suitable launching channels with you together based on a variety of factors which include market conditions, product characteristics, media characteristics, branding strategies and many other factors. Meanwhile, we will ensure the optimal advertisement placement, price and promotion time for your business. Our goal is to get you all kinds of value-added services to help you save a cost of time and to ensure maximum conversion rate for your advertisement.


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Launc hing Chann els

Promotion Time

ent Advertisem Placement

Price


2016

47

Ads Performance analysis The performance of the advertisement is not merely dependent on your sales. The selection of the advertisement audience, the branding effects, the customer preferences and many other factors indirectly contributed to the advertising effect evaluation analysis. With the good long-term cooperation with the advertising media, Gomay can provide the most impartial advice when choosing the distribution channels for your business. Moreover, we will provide effective data report and give objective evaluation of the performance analysis at the end of the advertising period. Gomay does not represent any media advertising platform. We use the most intuitive data descriptions and our rich producing experience to make the advertising an easy task for you. After each advertising period, we will provide a detailed data report, and make an objective analysis and evaluation afterwards. With these analysis, we will ensure the more targeted advertising planning and performing for you in the future, so that all the marketing promotions will becomes traceable. Gomay will help you win in the fierce market competition with the advantage of analyzing the big data. 100 90 80 70 60 50 40 30 20 10 0 TV

Broadcase

Website

Social Median

Video Website


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Tel: 626-838-8888 Fax: 626-999-5092 Email: sales@gomaygroup.com Web: www.gomaygroup.com Add: 901 Corporate Center Drive, Suite 406 Monterey Park, CA, 91754

Š GomayGroup 2016



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