Introduction
We conducted a survey to engage with residents, business owners, and officials, seeking their perspectives on the future development of Holywell as a visitor destination. The responses provided valuable insights into the community’s views, challenges, and opportunities.
History and Heritage
• Many respondents emphasise the historical and cultural significance of Holywell, particularly attractions like St Winfried’s Well, Greenfield Valley, and its market town roots.
• Several respondents suggest religious pilgrimages and heritagebased activities (e.g., re- enactments, heritage walks) as core tourism draws.
Town Centre Revitalisation
• The decline of the high street is a common concern. Respondents mention empty shops, the need for renovation, and diversification of retail offerings (beyond just nail bars and estate agents).
• Suggestions include making the high street more attractive with independent retailers, renovated shopfronts, and a regular market to mirror successful nearby towns like Mold.
Target Audiences and Demographics
• Several respondents recommend targeting international tourists, particularly from Ireland due to proximity, as well as local visitors from places like Chester and the Northwest, who may not be aware of Holywell’s attractions.
• Some respondents emphasise that families and religious or historical groups could be the ideal audience for Holywell’s offerings.
Events and Festivals
• Recurring suggestions for events include food festivals, music events, and cultural re- enactments. Specific ideas include expanding busking in the town centre and supporting an annual “party in the park” or a “heritage festival.”
Transportation and Accessibility
• Public transport improvements are often cited as necessary, including opening Greenfield Station, better bus services, and connecting key tourism spots via transport links. There are also suggestions for better signposting, including from major roads and at the town’s entrances.
• Parking issues were raised, with requests for better signage and potentially creating electric bike hire or coach shifts from other major towns to encourage day trips.
Visitor Amenities and Services
• Improving public amenities, such as cafes, toilets, and active travel routes, is highlighted as important for the visitor experience.
• There’s a desire to introduce more cafes, bars, and other food/drink establishments to boost the town’s attractiveness as a tourist destination.
Community and Safety
• Concerns around anti-social behaviour, drug issues, and violence in the town centre are prevalent. Addressing these is seen as critical to creating a welcoming environment for both residents and visitors.
Key Opportunities for Holywell
• History and heritage - Holywell boasts a wealth of historical and cultural significance, with iconic sites being central to its identity.
• Natural beauty and outdoors - in an area of stunning natural beauty, offering access to outdoor activities that appeal to walkers, cyclists, and nature lovers.
• Town centre revitalisation - Revitalising Holywell’s town centre is crucial for ensuring its long-term economic vitality and appeal as a visitor destination.
• Community and stakeholder engagement - it is essential that local businesses, residents, and other key stakeholders are actively involved in the process.
SWOT Analysis
Strengths
• Rich History and Heritage
• Natural Beauty and Outdoor Activities
• Local Charm and Community Spirit
Weaknesses
• Decline of High Street
• Transportation Challenges
• Safety Concerns
Opportunities
• Town Centre Revitalisation
• Target Audience Diversification
• Event and Festival Expansion
Threats
• Competitive Surrounding Areas
Infrastructure Limitations
• Negative Perceptions