FOREWORD The 77th Goodwood Members’ Meeting was, I am delighted to report, another great success. Moving the event into April, after last year’s blizzards, gave us two days of spring sunshine and, despite threatening on Sunday, the rain stayed away. I hope you all had as fantastic a time as I did. It has been most gratifying to watch the Members’ Meeting mature over the last six years. Together with our partners, we have created a very special and exclusive event to start our motorsport season. Our GRRC Members and Fellows filled the grandstands and lined the trackside fences, a capacity crowd contributing to what was a tremendous atmosphere over the two days.
77 TH GOODWOOD MEMBERS’ MEETING 2 019
The 77th Meeting continued to uphold the traditions of racing at Goodwood established 70 years ago by my Grandfather. It’s amazing to see all the drivers, riders, team owners, mechanics, and our Members, sharing this experience. The off-track House activities remain an important part of the weekend and, thanks to our Governors, “fair play and sportsmanship” were once again seen to be upheld. We saw some absolutely thrilling new races: the Betty Richmond Trophy for Minis, named after my Grandmother, and the John Duff Trophy, for vintage sports racing cars, were especially memorable. We enjoyed dramatic high-speed demos by wonderful Le Mans Prototypes, BMW Procars and NASCAR as well as a very special collection of McLarens including the sensational new Senna GTR. The Porsche Museum brought a truly fabulous collection of 917s to celebrate the model’s 50th anniversary, featuring the very first car, chassis 001, from 1969. Drivers included Porsche’s first Le Mans winner, Richard Attwood, and 2015 World Endurance Champion Mark Webber. Away from the track action Nicolas Minassian led Aubigny to a hugely popular victory in the House Shield competition, their first ever win. I am so grateful for the role you play as our official classic car partner. Your collection of cars in the paddock shelters at the back of the Jackie Stewart Pavilion looked fantastic, and it was great to see them out on track as well. I do hope the event was a success for you and your guests. I look forward to seeing you all next year for our 78th Goodwood Members’ Meeting.
The Duke of Richmond & Gordon
“There’s a bond between the drivers and the spectators, everyone is involved and made to feel welcome. I hope it goes on forever.” E MANU E L E P I R RO, F I V E - T I ME L E MANS WI NNE R
“There’s no question, this is an absolute jewel in the UK. There’s something for everyone here.” DAV I D CO ULT H A R D
“It’s a great way to start the season everybody has a little bit more time for each other and while the racing is serious, it’s very laid back.” ANDY P R I AU L X , T H R E E - T I ME WO R L D TO U R I NG C AR C H AMP I O N
30,000 ATTENDEES
GLOBAL SOCIAL REACH DURING 77MM
34 M 101
6% female 94% male
TICKET BUYERS BY COUNTRY
UK
ROW
95% 5%
2.5
Average number of tickets bought
ATTENDEES OVER 35
24% / 76%
FUN FACTS
ABC1 ITV4 DEMOGRAPHIC
64%
LIVE BROADCAST – ITV4 VIEWING FIGURES
31K viewers
2018 2019
An increase of
77MM ITV HIGHLIGHTS VIEWING FIGURES
312K
“It’s such a beautiful setting and you don’t have to be nuts about cars to have a really great time here.”
JULIA BRADBURY, ITV PRESENTER
OVER
TOTAL 2019 AUDIENCE SIZE OF MOTORSPORT CHANNELS
GLOBAL SOCIAL REACH ON SALE DATE
93%
NEW VS. RETURNING CUSTOMERS
1,000
complimentary blankets given out at the grandstands
FASTEST BIKES EVER TO HAVE RACED AT GOODWOOD
6.5% Digital content Engagement Rate
INCREASE IN FOLLOWER GROWTH OF OUR MOTORSPORT CHANNELS
2018 50M 2019 101M GLOBAL SOCIAL REACH OVER 77MM 2019
2018 14.6M
54.2M
VIDEO VIEWS
DIGITAL 2018 CONTENT 3.6% ENGAGEMENT RATE
2019
6.5%
15
%
36%
APP STORE RATING
4.8
STARS
(over 1,000 reviews)
INSTAGRAM STORIES IMPRESSIONS
VIDEO VIEWS VIA 3RD PARTIES & DIGITAL OUTPUT OVER WEEKEND REACHED
2.1M
NEW MOTORSPORT APP AND GOODWOOD CREATIVE PRODUCTION APP USAGE ON EVENT
2.6M
206K
487K
TOTAL APP DOWNLOADS
90K
377 75K
thousand web traffic views
Unique visitors to goodwood.com
EMAIL CAMPAIGNS SENT
EMAIL OPEN RATE
48
45%
TOTAL 2.3M INDIVIDUAL EMAILS SENT
16% EMAIL CLICK
THROUGH
WEBSITE TRAFFIC BY COUNTRY UNITED KINGDOM: 55,554 UNITED STATES: 4,211 GERMANY: 1,602 FRANCE: 1,535 AUSTRALIA: 1,383
PR AND GLOBAL BROADCAST ACCREDITED MEMBERS OF THE PRESS FROM ALL OVER THE WORLD
88
Including Hearst, The Telegraph, The Sunday Times, Octane, Motor Sport Magazine, Mr JWW & Alex Penfold
TV CREWS Including ITV & Sponsor crews
11
35-52 TV AGE DEMOGRAPHIC
years old
GLOBAL SOCIAL REACH SINCE ON SALE DATE
MILLION
6 – 7 APRIL 2019
GLOBAL SOCIAL MEDIA & DIGITAL DISTRIBUTION
144K
77 MEMBERS’ MEETING TH
TOTAL AUDIENCE SIZE OF GR&R CHANNELS
May 2019 – statistics year to date
“It’s a great opportunity to come and meet old friends and make new ones. It really feels like a community.” T H E O PAP H I T I S , E NT R E P R E NE U R AND D R AG O N’ S D E N I NV E S TO R