Good creative is elemental.
Gordon Galloway
Gordon Galloway. Capabilities. This is how we do it.
Welcome to Gordon Galloway
Our Purpose You know the story‌ You know that great advertising can produce amazing results and change lives. You know this. We know this: The secret to great marketing results is great clients whose belief in advertising and their brand is unshakeable. And, the best advertising is always the result of intense and provocative collaboration. It is never created in a vacuum‌at least not in our world.
Agency History Gordon Galloway was founded in the spring of 2010 by two veterans of the advertising wars, both seeking a new way to deliver their ideas and thinking about brands.
With the global shift in human consciousness and interaction spawned by the Internet, the advertising business found itself in a confused and disorienting place. Traditional agencies lacked the knowledge and sense of commitment necessary to succeed in a brave (and lightning fast) new world; and new media agencies went out and hired inexperienced (for the most part) people lacking in marketing nuance and a seasoned feel for human chemistry.
And, while the digital age has forever changed marketing, the wiser sages in our industry remind us not to get too carried away with all the new toys at our disposal. The core challenge remains: connect with the consumer in relevant, compelling, and memorable ways,
This is why you are reading this…because we know how to build brand loyalty in hearts and minds. We know how to create a lasting, emotional connection between the target and your brand. There’s very little mystery to it…although there is some strange alchemy. Our work is based on a thorough understanding of our clients businesses, their competition, and on consumer insights that are honest and intelligent.
Let’s get to work…we love this stuff…
Our Clients The people who trust us…you’ll be in good company… •
Alice Cooper
•
Blue Cross Blue Shield of Arizona
•
Casino Del Sol Resort
•
City of Scottsdale
•
Duffy Group
•
Environmental Quality Control
•
PGA TOUR Club
•
PGA TOUR Academy
•
Visit Newport Beach
Working with us How do we know how to treat our clients? By constantly reminding ourselves of what its like to be in the client’s shoes. Of what it’s like to be an actual client. Because…everyday, we all are customers of some kind. Dependent on the customer service winds that are carefully balanced between the luck of the draw and an effective training program. So…what’s it like to work with us.
Well, of course we think it’s fun to do what we do. And life changing, too. And, we’ll be happy to supply plenty of references that will back that up...but, beyond good chemistry what can you count on when you retain us?
Good question...glad you asked. Here are the answers: Our clients are the people we share our lives with. There’s no getting around it, and we wouldn’t want to even if there were – we are involved, deeply, in the challenges and triumphs of their journeys. It is the way it’s supposed to be…every thing, every day, every moment can’t be only about commerce. There is so much more than that….
Honesty. Count on it. No qualifying that one.
Focus. Our agenda is to help you succeed….however you define that to be.
Transparency. What we’re doing will always be clear to you. You will be part of it.
Professionalism. That’s what we are – professionals. You’ll find we act like it.
Work Ethic. We keep at it until we break through. Then we keep at it some more.
Good creative Our creative process is the product of years of experience, working with diverse clientele
and project challenges. We’re often asked, “how did you guys do that?” Or, “why do you
ask these questions?” We understand and have thought a lot about our methods and just the right amount of “madness” needed to produce the precious fruit we seek…
Il Immerse & Learn Meet. Discuss. Observe. You and your team are going to talk and we’re going to listen. Then we’re going to study the competition; study you and the history of what you and they are doing. We’re going to talk to the customers and the clients, the advocates and the naysayers. Together, we’ll get down to the true essence of what your customers want. Then, and only then, will we begin the process of speaking to them on their terms.
e is elemental. Pi
Ip
Em
Ideate & Position
Produce & Implement
Evaluate, Measure
Now we will develop the ideas
Here is where the classic disci-
& Adjust
that will breathe life into your
plines and experience of how we
Of course, the work is never
brand. We’ll work with you to
do what we do make the differ-
done. Of course, the constant
ideate and produce a compre-
ence. At Gordon Galloway, our
evaluation, measurement and
hensive communications plan
processes are tuned to a high
tweaking is an integral part of the
across all platforms and audienc-
frequency of coordination and
whole. What we learn and how
es. And, we’ll discuss and define
effectiveness. They keep us on
we act upon it is what leads to
those audiences and targets
strategy and on budget while
the ultimate goal –making a real
while designing and implement-
affording clients a level of trans-
and measurable difference in
ing the ideas and strategies
parency they have never known
your business. That’s why we’re
into advertising and marketing
before.
here. That’s what we live for.
campaigns.
Capabilities
Marketing Strategy Research Brand & identity development
Creative
Media
Public Relations
Interactive
Identity
Strategy & research
Press & media relations
Web site design
Collateral
Planning & buying
Crisis communications
E-mail campaigns
Web development
Tracking, reporting and
Media training
Search engine optimization
Print/Radio/TV/Outdoor
measurement
Strategy
E-commerce
Media materials creation
Online advertising
Direct mail Package design
Viral marketing Ongoing support
Leadership
Ben Gordon
President & Managing Partner
For the past twenty-five years, Ben has forged an innovative and diverse career in the advertising, communications and entertainment industries. Well-grounded in the tactical as well as the creative aspects of the process, Ben has the ability to strategize and quickly visualize an entire campaign–from the ground up. Ben’s creative and strategic philosophy is to “fly above and below the radar” when it comes to developing and producing unique branding, marketing and advertising campaigns. His ability to identify and articulate key concepts to clients is also integral to his approach. Ben has served as senior management leader in the development of multi-level marketing campaigns and produced national radio, television, and print advertising for such clients as McDonald’s, ABC Television, Nike, Cox Communications, PBS, and Miller Beer among many others. He also has written and produced several short films for the MTV Networks, Home Box Office, and Showtime. Previously, Ben served as Managing Director for R&R Advertising, Creative Director for Mullen Advertising and as Associate Creative Director for E.B. Lane Advertising in Phoenix. During his tenure at Mullen, Ben was the creative director and senior strategic advisor for such hospitality accounts as Wyndham Hotels, LXR Luxury Resorts, Hotel Valley Ho, Sanctuary Resorts, and Mark-Taylor. At E.B. Lane, Ben also supervised campaigns for Marriot Resorts, The Arizona Lottery, Dairy Queen, the Arizona Diamondbacks, and Midas.
Ben Galloway
Creative Director & Managing Partner
Ben Galloway has been working in Arizona’s advertising, design and marketing industry since 1996. Ben’s passion for advertising strategy and his talent for producing great art across a myriad of mediums has served his many clients, particularly those in the market segments of development, casinos and resorts, automobiles and entertainment. Past clients Hard Rock Seminole Sycuan, Paradise Resort & Casino, Dakota Nation Gaming, and Red Lake Gaming. Hospitality clients include An Del Sol, The Peaks Steakhouse, and Maestro’s. Destination and civic / hospitality clients include City of Scottsdale, City of Payson, City of Pinetop, and Desert Troon Companies. Born and raised in Wisconsin, Ben moved to Seattle then Chicago before settling in Arizona in 1989. Here he attended Arizona State University and, after an award-winning stint as an editorial cartoonist, Ben found his niche in the commercial arts and has been there ever since. Ben and his wife Kim live in Gilbert where they are doing their best to raise eight kids.
Our Team Mark Motta
Associate Creative Director
From his start as a graphic designer out of Arizona State University, Motta applied his talents to copywriting. In 1973, his copy won a first-place National Addy Award from the American Advertising Federation, a first for Arizona. Over the years, Motta’s copy, creative direction and production have generated scores of national and international creative awards from such diverse institutions as the American Advertising Federation, the National Restaurant Association, the American Marketing Association and the International Festivals Association. Over his career of 30+ years, Motta has earned a reputation for creative excellence, running several of the Southwest’s most creative shops including Evans-Phoenix, Moses-Anshell, Mullen Advertising and The Motta Company. Noteworthy clients include the Arizona Office of Tourism, Arizona Lottery, APS, Blue Cross-Blue Shield, First Interstate Bank, Harrah’s, Alltel, Del Webb Corporation, Howard Hughes, and Wyndham. His work includes scriptwriting for major European agencies, IMAX films, comedy writing, restaurant and wine reviews, and writing a national beer-marketing column. To date, Motta has written and produced well over 500 television spots, 1,000 radio commercials and thousands of print ads and collateral pieces. Smarter than he looks, Mark is the only Mensa member who seems to have qualified with the left half of his brain tied behind his back.
William Tybur
Lead Writer
Almost an Arizona native, Bill Tybur has been writing and producing award-winning creative for advertising marketing, PR and corporate communications for more than three decades. Bill has worked for numerous resort, hospitality clientele, including Pointe Resorts, DMB Associates, Fox/SPEED.com, PGA Tour, the City of Phoenix, Barrett Jackson, Resort Suites, Casino Del Sol, and the Westin Kierland Resort. Bill enjoys travel, golf, entertaining, motorcycling and spending time with his wife, grandson and two rescue dogs.
Mark LaLone
Lead Designer and Art Director
Mark LaLone has been in the graphic design field for the past 30 years. He has produced multiple awardwinning brand design campaigns for such clients as Wyndham Luxury Resorts, Enchanment Resort. Golden Door Spa, Mii Amo Spa, Hotel Valley Ho, Sanctuary Camelback Mountain Resort & Spa, Carmel Valley Ranch, Quail Lodge, Mark-Taylor, D.R. Horton Homes and numerous planned communities. Mark holds a BFA in Advertising Design from Arizona State University. Mark lives with his wife as a happy “empty-nester” in Phoenix.
Jane K. Gordon
Director of Production
Jane Gordon has more than 20 years of experience in the entertainment, hospitality, tourism, and destination marketing sectors. Her clients include BMW of North America, Harley-Davidson Motor Company, Hyatt Regency Worldwide, Magellan Residential Cruise line, Alice Cooper’s Solid Rock Foundation, Cox Communications, Unicorn Media, the Phoenix Suns, and Blue Cross Blue Shield of Arizona. Ms. Gordon earned a Bachelor of Arts in Journalism from Arizona State University with an emphasis in broadcasting, advertising and public relations.
Kathy Munson
Media Director, Media Buying Services
The founder, guiding light and current CEO of Media Buying Services, Kathy Munson brings a unique perspective and approach to media services. MBS’s clients include both agencies like Gordon Galloway and direct-relationship clients. With over 20 years experience in he industry, MBS provides strategy, research, placement and validation to clients such as Arizona Public Service, Blue Cross Blue Shield of Arizona, The Apollo Group (nationwide, and many others.
Case Study #1 The PGA TOUR Club and PGA TOUR Academy One of the most-recognized brand identities in the world entrusted to Gordon Galloway for the re-brand and re-launch of the PGA TOUR CLUB and the PGA TOUR Academy. The TOUR CLUB, in conjunction with the Tournament Player’s Clubs of America, offers its members a variety of high-level golf and leisure products – including the ability to play on some of the top courses in the world. Gordon Galloway developed an entire new brand presence for the TOUR CLUB – including formulation of all new web and collateral materials. For the TOUR Academy, Gordon Galloway helped to realize the entire brand re-creation, from the supervision of photography and art elements to conceptual and positioning strategy.
“Gordon Galloway took the time to dig in and really learn and understand our complex business
models. That homework has paid off, time and again, as we continue to see fresh and exciting ideas
that are constantly pushing our brand outward and upward – in all kinds of innovative ways.”
Rhonda Moret
Vice-President of Marketing PGSA TOUR Club Holdings, Inc. 100 PGA TOUR Boulevard Ponte Vedra Beach, Florida 32082 904.285.3700
Case Study #1 The PGA TOUR Academy Challenge The PGA TOUR Academy is a nationwide operation that encompasses twelve, separate locations at different golf resorts and five-star vacation locations. The Academy’s main teaching facility is at TPC Sawgrass in Jacksonville Florida. The challenge was to convince the advanced amateur segment and the vacationing leisure golfing segment of the worthiness of the satellite locations. Most golfers felt that locations outside the realm of the PGA Kingdom in Jacksonville would provide inferior learning experiences. Solution Working with the different facility General Managers and their marketing teams, Gordon Galloway helped tailor each TOUR Academy’s efforts to the specific attributes of the resort or leisure location. Emphasis was placed on the uniqueness of each location, the teaching staff’s abilities and their stellar record of achievement. Special packages and offers were created utilizing existing carrier and destination relationships that also complemented the destination’s specific attributes. Results Although the new direction of the marketing program is only in its second full year, already the Academy locations outside Jacksonville have seen a dramatic increase in inquiries and enrollments.
NATIONWIDE JUNIOR GOLF CAMPS CATALOG 2011
The future begins
HERE.
Constantin Advanced Student | TPC Scottsdale
Case Study #2 Alice Cooper One of the most recognized and loved personalities on the planet; Alice Copper is doing a lot of good for the world. Alice Cooper’s Solid Rock, an organization founded in part by Alice and his wife Cheryl, is a driving force in helping teens and challenged families’ rise above their hardships and forge a better life. Solid Rock is building Teen Center’s where kids can learn music, dance, and art and find the peace and harmony missing elsewhere. Gordon Galloway plays a prominent role in the marketing and positioning of the Rock’s efforts, both in Arizona and beyond. We’re proud of our relationship with Alice and Sheryl Cooper. They rock.
“Gordon Galloway brings a high-energy and comprehensive approach to everything they do.
Working with a variety of our partners and sponsors, they consistently deliver a high-quality
product with impact. Beyond their amazing talents, they are also great guys to work with…
our relationship with Gordon Galloway means a lot to Solid Rock and we are pleased to
recommend them.”
Jeff Moore
Executive Director Alice Cooper’s Solid Rock 4250 East Camelback Road #200 Phoenix, AZ 85032 602.947.0279
Case Study #2 Alice Cooper Opportunity The chance to work with, and we mean “shoulder-to-shoulder, show the man the stuff right now” kind of work that gets everyone in our business jazzed. Alice Cooper’s Solid Rock sponsors a variety of charitable events during the year, in addition to an ongoing public and media relations blitz surrounding Alice himself – his music, performances, and public life. Activities From designing original illustrations and conceptual visual expressions for Alice’s explorations across the performance spectrum to strategizing multi-media events for national and international audiences, our account and creative teams know to be ready for anything…and we mean, well…anything. Results Alice’s popularity and ongoing top-of-mind presence in the world of music, social media, and philanthropy continue to grow. He has transcended the expected and continues to surprise and delight his generations of fans…we’re just happy to be along for the ride.
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Case Study #3 The Scottsdale Latin Jazz Festival For the inaugural Scottsdale Latin Jazz Festival, Gordon Galloway designed a campaign that revolved around a visual icon of the headliner. A web landing page and web banner ads accompanied the broadcast elements of the advertising. All work was created in both English and Spanish.
“I am delighted to recommend Gordon Galloway as an outstanding agency that brings total
commitment to their clients. GG has the depth and breadth of experience in big league advertising,
graphic design and media production that enable them to achieve excellent results that meet
client requirements even in limited budgets. The creative professionals on the GG team are equally
committed to client success and the results are consistently first rate. Any organization lucky enough
to engage Gordon Galloway will benefit in multiple ways from their experience in engaging and
collaborating with this superb advertising agency.�
Jeff Babcock
Artistic Director Scottsdale Center for the Performing Arts 4300 N. Civic Center Drive Scottsdale, Arizona 85251 480.784.4000
Case Study #3 The Scottsdale Latin Jazz Festival Challenge The Scottsdale Latin Jazz Festival, in its launch year faced the economic reality of a great idea and expectations meeting a City budget under siege. Gordon Galloway was asked to conceive, design, and help implement a multi-cultural campaign in both the Anglo and Mexican & Latino markets. This campaign also needed to motivate other arts and civic organizations to �spread the word� to help drive attendance. Solution Working with the City of Scottsdale and the signature sponsors of the event, Blue Cross Blue Shield of
Arizona and Cox Communications, Gordon Galloway created a series of free events, seminars, workshops and demonstrations, weaving a cultural mesh of Latino and Anglo influences in the Phoenix community. Results Attendance for the Festival topped 100,000 participants, including many children and their parents and relatives who were drawn by the community-based events. Additionally, the City of Scottsdale and the local resorts, restaurants, and shops saw a rise in their traditionally weaker weekend revenues.
Case Study #4 Casino Del Sol Resort Providing full-service marketing consulting and advertising services, we are the agency of record for Casino Del Sol Resort in Tucson, Arizona. Having recently completed a $150 million expansion on the resort, Gordon Galloway was responsible for the Grand Opening of a new hotel tower, convention center, and two new restaurants. The results of the campaign were impressive and our client continues to dominate the casino resort market in Southern Arizona.
“Gordon Galloway has the right mix of experience and enthusiasm that make their work fresh and exciting. In our category it is easy to see how so many competitors end up looking the same. Our agency is always presenting new and innovative ways to separate ourselves and engage our audience. Gordon Galloway is a true marketing partner and we greatly value our relationship.�
Wendell Long
CEO Casino Del Sol Resort 5655 W. Valencia Road Tucson, Arizona 85257 (520) 838-6600
Case Study #4 Casino Del Sol Resort Challenge Promote the Grand Opening of a new expansion of Casino Del Sol Resort in Tucson. This campaign required a “teaser” element that would engage the audience and inform them of the new amenities on the property. The catch? The expansion and accompanying physical presence of the new hotel and its surroundings would not be complete until the day before the opening. Solution Working with the architectural and design personal at the Casino Resort, Gordon Galloway’s art and special effects teams designed a series of deliverables for the campaign that relied on computer graphics and renderings to successfully create a view of the Tower and it’s surroundings before it was completed. New shooting for the subsequent image campaign commenced shortly after the opening. Results Attendance for the Grand Opening events, which ran for a full week, exceeded all expectations, culminating with a live gate of over 45,000 guests on Opening Night. VIP’s, invited guests, and the general public were treated to a Grand Opening that will live on in the minds of many.
TUCSON...
raise your expectations.
there’s nothing quite like casino del sol. Casino Del Sol Resort Hotel welcomes you to a new era of fun and excitement as we unveil a new place to play unlike any other in Tucson. Now, guests can enjoy 215 elegantly appointed guest rooms and suites, a new Conference Center including a ballroom for up to 2,000 guests, five great restaurants including fine dining at the new PY Steakhouse, premium cocktails in the Prema Lobby Lounge, and our unique Spa, Fitness Center and Pool. It’s all new and it’s all spectacular… raise your expectations at the new Casino Del Sol Resort Hotel!
Join Club Sol and earn Free Play, concert tickets and meals, plus participate in exclusive promotions.
Book Now!
Call 1-855-SOL-STAY (765-7829) or visit us at
casinodelsolresort.com
resort | spa | conference center | amphitheater
i-19, exit valencia west, 6 miles | 855.sol.stay | casinodelsolresort.com an enterprise of the pascua yaqui tribe
Please play responsibly. If you have a gambling problem, please call 1-800-639-8783.
CDS126-Tucson Visitor's Guide / Consumer.indd 1
11/18/11 3:20 PM
you have to start meeting like this.
there’s nothing quite like casino del sol resort for meetings & events… anywhere. Casino Del Sol Resort Hotel welcomes you to a new era of fun and excitement as we unveil a new place to gather unlike any other in Tucson. Now, attendees can enjoy 215 elegantly appointed guest rooms and suites, five great restaurants, a unique pool, and a spa & fitness center. Our new Conference Center features a beautiful and flexible 18,000 sq. foot Grand Ballroom which divides into five individually accessible meeting rooms, accommodating corporate events from 30 to 1800 and banquets and receptions of up to 2000 guests. Casino Del Sol Resort Hotel also hosts outdoor events with distinction and grace. A 13,500 square foot deck winds through the palms surrounding the terrace and pool, resplendent with roomy poolside Cabanas, and a 29,000 sq. foot lawn adorned with a wedding gazebo. It’s all new and it’s all spectacular…raise your expectations for your next meeting at the new Casino Del Sol Resort Hotel!
Book Now!
Call 1-855-SOL-STAY (765-7829) or visit us at
casinodelsolresort.com
resort | spa | conference center | amphitheater
i-19, exit valencia west, 6 miles | 855.sol.stay | casinodelsolresort.com an enterprise of the pascua yaqui tribe
Please play responsibly. If you have a gambling problem, please call 1-800-639-8783.
CDS127-Tucson Visitor's Guide / Meeting Planner.indd 1
11/18/11 3:22 PM
Case Study #5 Duffy Group One of the leading recruitment firms in the Southwest, for over 20 years, Duffy Group has worked with blue chip companies in executive and strategic positions. Seeking to combine the best of its past with a fresh, new outlook and image, the company retained Gordon Galloway to create an evolved iteration of it’s brand –both physically and intellectually.
“Gordon Galloway showed us that we could be true to our heritage and still present a contemporary statement about our brand personality…they were a “Gordon Galloway showed us that we could be true to our heritage and still present a contemporary statement about our brand personality…they were a pleasure to work with and the results have been nothing less than life-changing.”
Kathleen Duffy Ybarra
President Duffy Group
4727 E. Union Hills Drive, Suite 200 Phoenix, Arizona 85050 602.942.7112
K at uf hle fy e n Y id b en a r ra t
Case Study #5 Duffy Group Challenge An established and well-respected executive recruitment firm in Phoenix, Arizona; Duffy Group was seeking to update its image and public persona, while remaining true to its core value and messages.
Solution Strategic and creative brainstorming sessions were conducted with current and past Duffy personnel, along with deep and intensive discussions with the executive team. This process was further enhanced with active input from select clientele who were uniquely qualified to help forge a new brand image that was true to reality and a comfortable “fit� from both sides of the equation.
Results The new image brand has been well received by the public, clients, and associates. The introduction of the new brand and its accompanying elements was launched to coincide with the 20-year anniversary of the firm.
RECRUITMENT REDEFINED.
602.942.7112 602.862.5876 toll free 866.452.9093 kduffy@duffygroup.com office fax
Kathleen Duffy Ybarra President
Alternative & Renewable Energy positions include: Regional Business Development Manager Director of Engineering
4727 East Union Hills Drive Suite 200 Phoenix, Arizona 85050
WWW.DUFFYGROUP.COM
PV System Design Engineer Project Superintendent CEO/President
Expertise – Alternative & Renewable Energy
Our Practice Leaders are the recruitment experts in their fields. They know the people, the companies, and their industries inside and out. That’s why you’ll choose Duffy Group over the competition. It’s not a big surprise that our Alternative and Renewable Energy Practice is one of our busiest. We have partnered with a wide range of diverse clientele, from start-ups and mid-sized solar integrators to major manufacturers of renewable energy products, including solar, wind and other emerging technologies. Duffy Group has built its reputation on building long-term strategic partnerships with our clients. We offer a proven track record of selecting the right candidates for even the most challenging of positions, and would like the opportunity to demonstrate how we can partner with your organization and provide you with exceptional results.
office 602.861.5840 | fax 602.861.5876 | toll free 877.800.9614 4727 East Union Hills Drive, Suite 200, Phoenix, Arizona 85050
WWW.DUFFYGROUP.COM
Rebate Process Manager Marketing Manager Site Superintendent Director of Programs High Voltage Electrical Engineer
RECRUITMENT REDEFINED.
Why do your clients and customers come to you? For the same reason you should come to us. Primarily because we are the experts in sourcing, recruiting, and delivering the best candidates - people whom you might never even know were available - the people who you will be counting on to make the difference in your business.
CAD Engineer
Plant Manager
Vice President/ Director of Sales
VP of Project Finance Sales Support Director Engineering Project Manager Head of Systems Technical Sales Manager
Thanks for spending some of your time in the lab with us. We know that time is precious. We invite you to contact our clients and allies and ask what it’s like to work with us. If we’re having this conversation, you can be sure that we’re interested in working with you. This is the day, there is no other. Change happens – we hope your change happens with us.
Thank you.
Gordon Galloway
Gordon Galloway
480.366.5950 60 East Rio Salado Parkway, Suite 900 Tempe, AZ 85281 www.gordongalloway.com