VendorRecruitmentPacket VendorRecruitmentPacket fforthe orthe
CELEBRATION!
SEPTEMBER 26TH - OCTOBER 19TH
2025 STATE FAIR OF TEXAS
SEPTEMBER 26TH - OCTOBER 19TH in the
GO TEXAN PAVILION GO TEXAN PAVILION
What’s Missing?
GO TEXAN General Store
WHAT IS THE GO TEXAN GENERAL STORE?
The GO TEXAN General Store is a Pop-Up Retail Market inside the GO TEXAN Pavilion and is open to fairgoers throughout the 24 days of the fair. GO TEXAN contracts with a vendor who manages all inventory, stocks shelves and tracks sales. All products are sold through a consignment model. This opportunity is available to all GO TEXAN Product Partners.
ALLOWABLE PRODUCTS
Only certified GO TEXAN food products and gift items may be sold in the General Store. Refrigerated and frozen products are generally allowed but keep in mind that your customers will be spending, on average, about 5 hours at the State Fair of Texas and will not have a way to keep their products chilled. Thus, if you wish to sell refrigerated or frozen products, we recommend selling easily consumable items.
Per State Fair of Texas rules and regulations,NO products containing CBD or Alcohol are allowed to be sold in the General Store.
PRODUCT STOCKING
You may ship or hand deliver your product(s).
You will be able to track inventory and sales throughout the fair through your individual sales and inventory portals provided by the General Store contractor.
CONTRACTOR COMMISSION
The store contractor will retain 30% of your gross sales as commission.
GO TEXAN GENERAL STORE CHECKLIST
GO TEXAN Account Status — You must be an active GO TEXAN Partner. Any tier level may purchase space in the General Store but Tier 2 + will have application priority for the first 2 weeks.
Permitting — Food vendors are also required to have a valid Food Manufacturer License or equivalent.
Insurance — A copy of your company’s Product Liability Insurance with a minimum coverage of $1,000,000 is required. Additionally, you must list the Texas Department of Agriculture as “Additional Insured.” All partners are required to submit product liability insurance.
GO TEXAN GENERAL STORE DISPLAY PRICES GO TEXAN GENERAL STORE DISPLAY PRICES
The prices below are for purchasing space inside the General Store. Store layout and product placement are at TDA's sole discretion. Your
The prices below are for purchasing space inside the General Store. Store layout and product placement are at TDA's sole discretion. Your products may be placed by TDA anywhere in the General Store. All placement decisions are final, and no changes are made on site. products may be placed by TDA anywhere in the General Store. All placement decisions are final, and no changes are made on site.
SHELF UNIT (INCLUDES FIVE SHELVES)
sign)............. Light Tower Sign ........................................................
(May be used in order to purchase Pop-Up Porch ) End Cap Unit and Unit Topper Signage place directly under company branded Pop-Up sign placed
COOLER UNITS
Bring Your Cooler Unit (Drink or Food Coolers. You agree to provide your cooler unit, including delivery)
Single Door Cooler ............................................................................... $750 Double Door Cooler.......................................................................... $1,500
TDA Cooler Unit Shelf
Single Cooler Unit Shelf....................................................................... $200
You agree to purchasing space in Cooler Unit provided by TDA. Shelves are heavy duty PVC coated wire shelves that measure 20 7/8"L x 14
3/4"D x 10"H. Products cannot exceed 9". TDA will provide limited storage to those who rent a shelf in a TDA cooler unit. Partners can purchase up to 2 shelves inside the TDA cooler
TEXAS DEPARTMENT OF AGRICULTURE
Hanging Peg Wall Unit.............................................................................. $750 (Unit includes 1 adjustable shelf and adjustable hang pegs.)
x 28"w x 15"deep
high x19” wide x 19" diameter
House #1
MERCHANDISING IDEAS MERCHANDISING IDEAS
We highly recommend branding your shelves to fit YOUR business! We encourage the personalization of the shelf space and displays that you purchase. All signage and displays must fit inside the 11" high x 47" wide x 17" deep shelf space and cannot obstruct the view of other shelves that you did not purchase.
SIGNAGE ON SHELVES
We welcome partners to include signage and promotional materials on shelf space! Use this opportunity to build brand recognition, tell your story and give contact information. *Signage on all sides only guaranteed for End Caps.
CUSTOMIZE YOUR PRODUCT DISPLAY CONTAINERS
Custom display containers can draw consumers in to view your products. Display containers can help keep your product from falling over or off the shelf. Find display containers that work best for YOUR size.
SMALL DISPLAYS ON SHELF
If you have a variety of products to show in a small space, we recommend using elevated displays so your products are visible.
RETAIL PORCH
WHAT IS A RETAIL PORCH?
The Retail Porch allows Partners to sample and sell from their own booth every day of fair. We require this booth to be staffed everyday, all 24 days. All sales and inventory are managed independently from GO TEXAN.
FEE
The cost does not include the required health permit fee. You will be responsible for obtaining your own health permit.
Single Porch: $4,000
Double Porch: $8,000
General Store Entrance Porch: $8,000
RETAIL PORCH SAMPLING/SELLING HOURS
Daily, 10 am to 7 pm
SPACE
Single Booth: 10’ wide x 10’ deep
Double Booth: 20’ wide x 10’ deep
General Store Entrance Porch: 6' deep x 10' wide
Onsite inventory storage space
One metro shelf unit
One 6’ table and one folding chair GO TEXAN branded sign with your company name
RETAIL PORCH CHECKLIST
GO TEXAN Account Status — You must be an active Tier II or higher GO TEXAN Partner. Permitting — Food vendors are required to have a valid Food Manufacturer License as well as obtain a Temporary Food Permit through the City of Dallas – Consumer Health Division.
Insurance — A copy of your company’s Product Liability Insurance with a minimum coverage of $1,000,000 per occurrence is required. Additionally, you must list the Texas. Department of Agriculture as “Additional Insured.”
Tax — You will be required to provide a copy of your State of Texas Sales and Use Tax Permit.
POP-UP PORCH
WHAT IS A POP-UP PORCH?
The Pop-Up Porch is very similar to the Retail Porch opportunity. What makes the Pop-Up Porch unique is that you can choose the days that you would like to sample and sell. This is a great opportunity if you would like the face-to-face contact with customers all day, but do not want to commit to attending the show all 24 days. Please note, you will have to purchase at least one standard shelving unit or signage in the General Store to be eligible for a Pop-Up Porch.
FEE
Pop-Up Porch sampling will occur daily from 10 am to 7 pm.
Monday - Thursday: $150/shift
Friday - Sunday: $300/shift
Columbus Day, October 13th: $300/shift
ALLOWABLE SHIFTS
Companies may sign up for a maximum of 6 days and are limited to 1 Friday, 1 Saturday, and 1 Sunday.
SPACE
Single Booth: 5’ wide x 10’ deep
The choice of one metro shelf unit OR one refrigerated unit
One 6’ table and one folding chair GO TEXAN branded sign with your company name
POP-UP PORCH CHECKLIST
GO TEXAN Status — You must be an active GO TEXAN Partner.
General Store — You must purchase at least one shelf or one Light Tower sign in the General Store ($250/per sign). —3’ high x 4’ wide foam core sign hung on General Store Light Tower Sign.
Permitting — Food vendors are required to have a valid Food Manufacturer License and TDA will obtain required Health Department Permits for Pop-Up Porches.
Insurance — A copy of your company’s Product Liability Insurance with a minimum coverage of $1,000,000 per occurrence is required. Additionally, you must list the Texas Department of Agriculture as “Additional Insured.”
Tax — You will be required to provide a copy of your State of Texas Sales and Use Tax Permit.
WINE, BEER, AND SPIRITS PORCH
WHAT IS THE WINE, BEER, AND SPIRITS PORCH?
While you cannot sell your wine, beer, or spirits directly from the booth, this opportunity will give you the chance to sample your product directly to the fairgoers. This is a great marketing opportunity.
FEE
Monday - Thursday: $25/shift
Friday - Sunday: $50/shift
Columbus Day, October 13th: $50/shift
ALLOWABLE ACTIVITIES
Only samples may be served. No alcohol may be sold on-site. To ensure the health and safety of fairgoers, maximum allowable sample sizes are as follows:
Spirits = 0.5 ounces
Wine = 1.5 ounces
Beer = 2 ounces
SAMPLING HOURS:
Daily: 10 am - 7 pm
Companies may continue sampling until the Pavilion closes.
SPACE
Featured space in the Tasting Pub.
Inventory storage on-site
One metro shelf unit
One 6’ table and one folding chair
GO TEXAN branded sign with your company name
WINE, BEER, AND SPIRITS CHECKLIST
GO TEXAN Status — You must be an active GO TEXAN Partner.
General Store — Mixer companies must have their product available for purchase in the General Store or purchase a Light Tower Sign.
Required Certification — All staff must have their Texas Alcohol Beverage Commission (TABC) Certification.
SAMPLING
WHAT IS SAMPLING?
Five spaces are available for companies to distribute free product samples to the public from a kiosk inside the GO TEXAN General Store.
FEE
Mon-Thurs: $30/day
Friday - Sunday: $60/day
Columbus Day, October 13th: $60/day
START/END TIMES:
Sampling shifts inside the Pavilion start at 10 am and end at 4 pm. Sampling start and end times are strictly enforced. Samplers are responsible for cleaning up their kiosks after their shift. Failure to comply will result in the cancellation of all remaining sampling slots.
*Samplers have an optional break from 12pm - 2pm
SPACE
4’ wide x 2' deep metal kiosk
Customized company signage
One featured metro unit on sampling day for storage
SAMPLING CHECKLIST
General Store Shelving — Only products for sale in the General Store may be sampled.
Health Permit — TDA will obtain health department permits for sampling.
The State Fair of Texas® is a spectacular showcase of exhibits, shopping, live entertainment, food, and competitions presented each fall just two miles east of downtown Dallas inside historic Fair Park. The GO TEXAN Pavilion remains a cornerstone of the State Fair of Texas. Sponsoring the GO TEXAN Pavilion provides a company with onsite branding, exposure, and the opportunity to engage with more than 200,000 fairgoers through face-to-face interactions and activations over the course of 24 days.
To view the 2025 GO TEXAN Pavilion Sponsorship opportunities,
Register to sell products: https://form.jotform.com/202893780359164
