December 2024 GO TEXAN Newsletter by GO TEXAN

CHAMPION SPONSORS

GO TEXAN HAPPY BIRTHDAY

TOKYO, JAPAN

MARCH 11-14, 2025

REGISTRATION DEADLINE: DECEMBER 11, 2024

FOODEX Japan is the only trade show in the Asia-Pacific region that welcomes 10,000 buyers from over 30 countries & regions, including buyers from South Korea, Taiwan, and China. It is an excellent and effective opportunity for exhibitors to promote products and to expand into Asian markets.

PARTICIPATION FEE:

CORNER BOOTH: $2,187

IN-LINE BOOTH: $2,042

REGISTER NOW - Prowein

DÜSSELDORF, GERMANY

MARCH 16-18, 2025

REGISTRATION DEADLINE: DECEMBER 16, 2024

ProWein is the world’s leading trade fair for wines, spirits and craft beverages, and is the largest industry meeting for professionals from viticulture, production, trade, and gastronomy. Pioneers, trendsetters and market leaders in the fields of craft spirits, craft beer, cider and wine are encouraged to present products at this leading industry event.

PARTICIPATION FEE: $950

Southern U.S. Trade Association (SUSTA)

TDA works closely with trade organizations including the Southern United States Trade Association (SUSTA) and U.S. Livestock Genetics Export (USLGE). Through these partnerships, TDA supports Texas companies to expand (or establish) their international presence by participating in international trade missions and trade shows.

Participating businesses can get reimbursed up to 50% of eligible expenses such as international travel to shows, advertising, freight, in-store demonstrations and so much more through SUSTA's 50% CostShare Program and USLGE's Branded Program.

If you know companies interested in exporting or expanding their market reach, we encourage them to contact the International Marketing Team to discuss the available resources.

Upcoming SUSTA Events - 2025

IPM Essen (Germany - January 28 - 31)

Fruit Logistica (Germany - February 5 - 7)

Gulfood (UAE - February 17 - 21)

FOODEX Japan (Japan - March 11 - 14)

Prowein (Germany - March 16 - 18)

International Food & Drink Event London (United Kingdom - March 17 - 19)

Expo Antad & Alimentaria (Mexico - March 25 -27)

Canadian Produce Marketing Association (CPMA) Show

(Canada - April 8 - 10)

ProWine Tokyo (Japan - April 15 -17)

Seafood Expo Global (Spain - May 6 - 8)

HOFEX (Hong Kong - May 14 -16)

SIAL China (China - May 19 - 21)

Seoul Food and Hotel (South Korea - June 10 -13)

Summer Fancy Food Show (New York - June 29 - July 1)

ANUGA (Germany - October 4 - 8)

Interested? Contact Lindsay Baerwald (512) 463-7591 or email GoGlobal@texasagriculture.gov for more information.

The GO TEXAN Marketing Enhancement Grant Assistance (MEGA) Program is designed to provide grant funds to GO TEXAN partners to assist with the marketing and promotion of certified Texas agricultural products, including those that have been produced, processed, or otherwise had value added to the product Texas; certified Texas non-agricultural products; Associate GO TEXAN Registrants; and the GO TEXAN Program.

The Product Promotion (GTP) grant program is designed to provide grant funds for Tier 2 or higher GO TEXAN product partners to market and promote their qualifying GO TEXAN products.

The Product Promotion (GTP) grant will go live December 3, 2024. Please see the timeline below for additional information.

GO TEXAN Product Partnership upgrade deadline

TDA Deadline to receive final application and all supporting materials through TDA-GO

Award Timeline

Anticipated Award

Anticipated Start Date of Project/Grant

End Date of Project

January 15, 2025

January 31, 2025, before 11:59 p.m. Central Time

May 2025 (or as soon thereafter as practical)

June 1, 2025

December 31, 2026

2025STOCK SHOWS& RODEOS

Rodeo Austin – March 14 – 29, 2025 San Angelo Rodeo – April 4 – 20, 2025

GO TEXAN is proud to showcase Partners across our social media accounts! With an audience of over 85,000 people, you could be featured through a Partner Spotlight.

Please complete this form to participate.

Questions? Contact Chloe Bertrand at chloe.bertrand@texasagriculture.gov.

2025 Stock Show & Rodeo Season

NEW OPPORTUNITY AT FORT WORTH

STOCK SHOW & RODEO | JANUARY 17 – FEBRUARY 8, 2025

10:00 AM – 7:00 PM DAILY

GO TEXAN will be featuring a retail store for partners to sell their products without staffing a booth in the GO TEXAN Market at the Fort Worth Stock Show & Rodeo. This will be similar to other opportunities at the Houston Livestock Show and Rodeo and the GO TEXAN Pavilion at State Fair. Spaces that will be available include whole metro units (5 shelves); partial metro units; cash register baskets and barrels. Space is limited and available on a first-come, first-served basis. Additionally, TDA may limit registration to ensure product variety.

PRICING AND OPTIONS

ENTIRE METRO UNIT - $500

PARTIAL METRO UNIT - $300

BARREL - $200

CASH REGISTER BASKET (SET OF 2) - $75

GO TEXAN AT (214) 809-5534 IF YOU HAVE ANY QUESTIONS

2025 Texas Restaurant Show - Houston, Texas

George R. Brown Convention Center

The Texas Restaurant Show offers two days of face-to-face engagement through exhibits, education, and networking events. The Show welcomes thousands of attendees including regional chefs, restaurant owners, distributors, managers, executives, educators, and consultants under one roof — which means a powerful and dynamic marketing platform for your company.

The Exhibit Hall showcases global foodservice companies offering products and services including food & beverage, technology, equipment manufacturers and suppliers, delivery systems and more to a targeted audience representing $106 billion in sales in Texas alone. The 2024 Texas Restaurant Show was a resounding success, with over 5,500 attendees (10% increase over 2023) and 500 restaurant industry exhibitors.

GO TEXAN Pavilion discounted booth space costs $2,000 per 10 x 10 space , a $1,200 discount! Each booth contains complimentary carpet, one 6’ draped table, and one chair. Check out the 2025 FLOORPLAN.

GO TEXAN LICENSE PLATE

ALERT - Online Scams Targeting Texans

Statement from Commissioner Sid Miller

“I urge every Texan to stay vigilant against scams and fraudulent activities. Unfortunately, criminals continue to prey upon hardworking Texans, often posing as government agencies or officials to steal your money or personal information. These deceitful schemes can come through phone calls, emails, or fake websites and social media accounts. If something doesn’t feel right, trust your instincts and proceed with caution.

I want to make one thing clear: the Texas Department of Agriculture (TDA) will never ask you for money or personal information via phone, email, or any unsolicited communication. If you receive such a request, it’s a scam—plain and simple. Don’t send money, don’t share your personal details, and report any suspicious activity to your local authorities immediately. Your safety and security are our top priority."

Examples: