January 2025 GO TEXAN Newsletter by GO TEXAN

CHAMPION SPONSORS

The GO TEXAN Marketing Enhancement Grant Assistance (MEGA) Program is designed to provide grant funds to GO TEXAN partners to assist with the marketing and promotion of certified Texas agricultural products, including those that have been produced, processed, or otherwise had value added to the product in Texas; certified Texas non-agricultural products; Associate GO TEXAN Registrants; and the GO TEXAN Program.

The Product Promotion (GTP) grant program is designed to provide grant funds for Tier II or higher GO TEXAN product partners to market and promote their qualifying GO TEXAN products.

The Product Promotion (GTP) grant is live now. Click here for more information. Please see the timeline below for additional information.

GO TEXAN Product Partnership upgrade deadline

TDA Deadline to receive final application and all supporting materials through TDA-GO

Award Timeline

Anticipated Award

January 15, 2025

January 31, 2025, before 11:59 p.m. Central Time

May 2025 (or as soon thereafter as practical)

Anticipated Start Date of Project/Grant June 1, 2025

End Date of Project December 31, 2026

TDA works closely with trade organizations including the Southern United States Trade Association (SUSTA) and U.S. Livestock Genetics Export (USLGE). Through these partnerships, TDA supports Texas companies to expand (or establish) their international presence by participating in international trade missions and trade shows.

Participating businesses can get reimbursed up to 50% of eligible expenses such as international travel to shows, advertising, freight, in-store demonstrations and so much more through SUSTA's 50% CostShare Program and USLGE's Branded Program. Interested? Contact Lindsay Baerwald (512) 463-7591 or email GoGlobal@texasagriculture.gov for more information.

If you know companies interested in exporting or expanding their market reach, we encourage them to contact the International Marketing Team to discuss the available resources.

Upcoming SUSTA Events - 2025

(Canada - April 8 - 10)

Seafood Expo Global (Spain - May 6 - 8)

HOFEX (Hong Kong - May 14 -16)

SIAL China (China - May 19 - 21) Seoul Food and Hotel (South Korea - June 10 -13) Summer Fancy Food Show (New York - June 29 - July 1)

ANUGA (Germany - October 4 - 8)

Seoul, South Korea

June 10-13

REGISTRATION DEADLINE: MARCH 10, 2025

Seoul Food & Hotel is the most inclusive and important food trade in South Korea. As Korea's largest international food and hospitality trade show, Seoul Food & Hotel is seen as an effective trading platform for the industry. Seoul Food & Hotel delivers a vital business hub for high quality Korean buyers and industry experts to source premium goods and view worldwide industry trends across various sectors.

PARTICIPATION FEE:

CORNER BOOTH: $2,015; EARLY BIRD SPECIAL: $1,815 (REGISTER AND PAY BEFORE JANUARY 13, 2024)

IN-LINE BOOTH: $1,852; EARLY BIRD SPECIAL: $1,652 (REGISTER AND PAY BEFORE JANUARY 13, 2024)

REGISTER NOW - ANUGA 2025

Cologne, Germany

REGISTRATION DEADLINE: JULY 4, 2025

Oct 4 - 8

ANUGA is divided into smaller sections each representing a different segment of the broad food industry; these are some of the categories that comprise ANUGA: Fine Food, Frozen Food, Meat, Chilled & Fresh Food, Dairy, Bread & Bakery, Drinks, Organic, Hot Beverages, and Culinary Concepts. All of these offer unparalleled business opportunities for both visitors and exhibitors; furthermore, these are some of the products in high demand at the tradeshow: vegan & vegetarian options, organic, fairtrade products, gluten-free products, and lactose-free products.

PARTICIPATION FEE:

$6,200 (IF YOU REGISTER AND PAY BEFORE MAY 4, 2025)

$6,000 (IF YOU REGISTER AFTER MAY 4, 2025)

The Bar & Restaurant Expo in Las Vegas, Nevada, is a premier event for professionals in the hospitality industry. Held annually, it brings together bar owners, restaurant operators, and suppliers from across the globe to explore the latest trends, products, and innovations in food, drinks, and hospitality services. The event is an essential gathering for anyone looking to stay ahead in the fastpaced and ever-evolving restaurant and bar scene. GO TEXAN is pleased to announce the opportunity to showcase your spirits at the upcoming Bar & Restaurant Expo that will be held . There are 6 spaces available at a discounted rate of $700 per booth. Please note that this is only the fee for the booth and any additional items must be purchased separately through the show provider. There is also the opportunity for wine, beer and spirits businesses to invest $2,200 for booth space including a feature in the Cocktail Club. The Cocktail Club is centrally located at the Bar & Restaurant Expo and is open to all attendees. This is a high-traffic opportunity to highlight your spirits to a diverse audience.

More information can be found here: Why Exhibit | Bar & Restaurant Expo (Ncb Show)

Contact GO TEXAN at gotexan@texasagriculture.gov if you are interested or would like to register.

Has the GO TEXAN program helped your business shine? Have you made key contacts, gotten a product into more stores or found help sourcing locally through the program? Anything else to brag about as a program benefit? We’d like to hear your stories! They may be used in brochures, on social media or in other publications.

Complete this form to share your experience!

GO TEXAN Social Media Features

GO TEXAN is proud to showcase Partners across our social media accounts! With an audience of over 85,000 people, you could be featured through a Partner Spotlight. Please complete this form to participate.

Questions? Contact Chloe Bertrand at chloe.bertrand@texasagriculture.gov.

2025 Texas Restaurant Show - Houston, Texas

George R. Brown Convention Center

The Texas Restaurant Show offers two days of face-to-face engagement through exhibits, education, and networking events. The Show welcomes thousands of attendees including regional chefs, restaurant owners, distributors, managers, executives, educators, and consultants under one roof — which means a powerful and dynamic marketing platform for your company.

The Exhibit Hall showcases global foodservice companies offering products and services including food & beverage, technology, equipment manufacturers and suppliers, delivery systems and more to a targeted audience representing $106 billion in sales in Texas alone. The 2024 Texas Restaurant Show was a resounding success, with over 5,500 attendees (10% increase over 2023) and 500 restaurant industry exhibitors.

GO TEXAN Pavilion discounted booth space costs $2,000 per 10 x 10 space , a $1,200 discount! Each booth contains complimentary carpet, one 6’ draped table, and one chair. Check out the 2025 FLOORPLAN.

Grow at Clark Gardens - Weatherford, Texas

"Grow at Clark Gardens" is back! Throughout March, Grow at Clark Gardens will host events designed to enrich the lives of local citizens and tourists through art, wellness, and nature-based activities.

Vendor Markets:

March 8, 2025 10:30am - 4:30pm: Let's Grow GirlsVendors on this date must be offering products directed towards a female clientele.

March 29, 2025 10:00am - 4:00pm: Let the Good Times Grow - A vendor market that has a little bit of something for everyone.

GO TEXAN Partners receive a discounted booth rate of $56.25 per day.

To participate, please submit a Vendor Form.

The Nacogdoches County Chamber is inviting all GO TEXAN Partners to consider attending the 35th annual Texas Blueberry Festival! If you are interested in getting first crack at applying for vendor space, please contact the Nacogdoches County Chamber of Commerce, 936-560-5533, or email president@nactx.com.

The annual event is always the second Saturday in June, making it June 14, 2025 in historic downtown Nacogdoches (The Oldest Town in Texas). It attracts over 20 thousand attendees to the festival grounds and offers guests tons of delicious activities including a car show, pie eating contest, photo ops, a 42 tourney, washer board tourney, pet parade, live stage entertainment, cooking demos, pickleball play, a sweet shop and more!

GO TEXAN LICENSE PLATE

ALERT - Online Scams Targeting Texans

Statement from Commissioner Sid Miller

“I urge every Texan to stay vigilant against scams and fraudulent activities. Unfortunately, criminals continue to prey upon hardworking Texans, often posing as government agencies or officials to steal your money or personal information. These deceitful schemes can come through phone calls, emails, or fake websites and social media accounts. If something doesn’t feel right, trust your instincts and proceed with caution.

I want to make one thing clear: the Texas Department of Agriculture (TDA) will never ask you for money or personal information via phone, email, or any unsolicited communication. If you receive such a request, it’s a scam—plain and simple. Don’t send money, don’t share your personal details, and report any suspicious activity to your local authorities immediately. Your safety and security are our top priority."

Examples: