May GO TEXAN Newsletter

Page 1

CHAMPION SPONSORS

Last Chance To Be A GO TEXAN EXPO Sponsor!

Show your support of the Texas Department of Agriculture and the GO TEXAN Expo by partnering with us as an expo sponsor! In appreciation of your financial support, we offer a number of exclusive sponsorship packages with benefits including complimentary exhibit space, logo exposure, and acknowledgment throughout the expo. Contact gotexanexpo@iemshows.com to secure your first choice today!

JUNE 21-24, 2023

DALLAS, TEXAS

May 2023 GO TEXAN NEWSLETTER
GO TEXAN NEWS | May 2023

GO TEXAN Pavilion Sign Ups Going Fast!

FOR TEXAS BEST!

It's time to sign-up for opportunities in the GO TEXAN Pavilion at the 2023 State Fair of Texas Sept 29th – Oct 22nd, in Dallas.

Applications:

General Store: here

Pop-up Porch: here

Wine, Beer, and Spirits Pop-up Porch: here

GO TEXAN Communities and Community Orgs: here

Sponsorship and Brand Exposure Opportunities: here

GO TEXAN Partners are encouraged to apply for the 2023 Marketing Enhancement Grant Assistance (MEGA) Programs

DEADLINE: WEDNESDAY, MAY 3, 2023 BY 11:59 PM CDT.

The GO TEXAN-Marketing Enhancement Grant Assistance (MEGA) programs are designed to provide grant funds to GO TEXAN Partners to assist with the marketing and promotion of certified Texas agricultural products, including those that have been produced, processed, or otherwise had value added to the product in Texas; certified Texas non-agricultural products; Associate GO TEXAN Registrants; and the GO TEXAN Program.

The Programs

There are two programs under MEGA: The Product Promotion (GTP) grant program and The Event Grant program (GTE).

The Product Promotion (GTP) grant program is designed to provide grant funds for Tier 2 or higher GO TEXAN Product Partners to market and promote their qualifying GO TEXAN products.

The Event Grant program (GTE) is designed to provide grant funds to Associate GO TEXAN Partners who coordinate public festivals, farmers markets, and events across the state that will promote GO TEXAN businesses, their Texas made products, and the overall GO TEXAN Program.

APPLY FOR THE
10T ANNUAL H-E-B QUEST
Click HERE to check out all opportunities in the 2023 GO TEXAN Pavilion!
GO TEXAN NEWS | May 2023

Deadline

Applicants must submit one complete, electronically signed grant application package. The complete application packet must be RECEIVED by end of day (11:59 p.m. CDT) on Wednesday, May 3, 2023. Applications may not be supplemented after the submission deadline.

All eligible applications submitted by the published deadline will be considered for funding. TDA encourages you to thoroughly review the application and guidelines and submit a complete application prior to the deadline. Incomplete applications will not be considered.

How to Apply

Details, instructions and the 2023 application materials can be found on the GO TEXAN Partners web page: GO TEXAN Partners.

GO TEXAN Partner Surveys are Now Active!

We would like your feedback on the 2023 GO TEXAN Partner Survey! This survey aims to collect data and feedback from the previous year to help us improve and grow the GO TEXAN program. As a thank you for completing this survey we are offering partners a $50 coupon code that can be applied to a future GO TEXAN event opportunity. More details will be provided upon completion of the survey.

GO TEXAN NEWS | May 2023 MEGA Continued

GO TEXAN Quarterly Partner Call Recording

Did you miss our 2nd Quarterly Partner Call of 2023? Don't worry, click the video to listen to the recorded meeting, with guest speaker Katy Mabee of PREP ATX.

PPT Presentation

An Instagram takeover is the process of sharing content on someone else’s Instagram account temporarily. Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content.

Instagram takeovers offer a novel way for us to engage with our partners while increasing your brand awareness and promoting your products. It gives our readers a unique look into our partner's companies and what it’s like to run their business.

If this is something you are interested in learning more about, please read the instructions guide and contact us at GOTEXAN@TexasAgriculture.gov.

GO TEXAN NEWS | May 2023

GO TEXAN Product Photography

The GO TEXAN Program will create photographic and digital images for promotional use and marketing activities! We are offering this service to all partner levels FREE of charge. You can submit up to five products to be photographed.

Please click here to read more about this opportunity.

Sell Your Products on SHOP.GOTEXAN.ORG

The GO TEXAN Market is our online marketplace allowing customers to shop for their favorite GO TEXAN products from the comfort of their own home. Browse https://shop.gotexan.org today!

Would you like your company to be in our GO TEXAN Market? We are currently accepting applications from all GO TEXAN Partners for this FREE opportunity.

2023 Ecommerce Policy

The National Association of State Departments of Agriculture

The National Association of State Departments of Agriculture (NASDA) are seeking Texas companies to participate in their trade shows These shows are a great opportunity to gain exposure to international buyers without ever having to leave the country. In addition to international exposure, you have access to one-on-one meetings with buyers, export coaching, enhanced booth packages, and chef demonstrations to showcase your products to the world! For more info on trade shows reach out to TDA International Marketing at GoGlobal@TexasAgriculture.gov.

GO
NEWS | May 2023
TEXAN

p Register for Cocina Sabrosa

Grocery Innovations 2023

Grocery Innovations Canada is the premier national grocery exhibition and conference allowing those in attendance to connect with thousands of retailers from across Canada meeting place connecting companies to all facets of the grocery world. SUSTA’s in-

under one roof and will serve as an industry

This trade show is perfect for suppliers seeking to sell value-added food and beverage products to both small and large independent grocery retailers. Please note: Alcoholic beverage exhibitions are not permitted at this show.

REGISTER HERE

Reach Canadian retailers at Grocery Innovations Canada in Toronto!

October 25 - 26, 2023

Early-Bird Special: $600 (If you register and pay before May 25, 2023)

Participation Fee: $750 (If you register and pay after May 25, 2023)

Registration Deadline: July 25, 2023 (No refunds for cancellation after this date)

market consultants will also organize a retail store tour and will reach out to buyers, brokers, importers, and distributors to secure one-on-one meetings at the show. GO TEXAN NEWS | May 2023
Dallas, TX as a national trade show and conference. Be part of the premier event for entrepreneurs and professionals who want to move the industry forward. Offering an environment for the highest quality and most authentic products and services exclusively to and from the Latin foodservice and retail marketplace, Cocina Sabrosa is more than a trade show it's a cultural experience! Register for the event here!

Southern U.S. Trade Association

DID YOU KNOW?

Texas Department of Agriculture is part of the Southern United States Trade Association (SUSTA) The association is a State Regional Trade Group that provides funding for TDA to support small companies in the south to meet qualified foreign buyers and promote their products internationally This is accomplished through participation in tradeshows, trade missions, virtual seminars, and 1:1 meeting introductions

REGISTER HEE

THE BEST PART?

Texas Department of Agriculture covers a large portion of the expense to participate in SUSTA International activities. Even Better…businesses can get reimbursed up to 50% of eligible expenses such as international travel to shows, advertising, freight, in-store demonstrations and so much more through the 50% Cost Share Program. SUSTA is FREE to join, so let us help you get your products out there! Contact Nikki Jackson (512) 486-9317 or email GoGlobal@texasagriculture.gov for more information.

TDA International Events for 2023

Peru/Colombia Inbound Trade Mission (Grain Sorghum)

Mexico City, Mexico Outbound (Texas Wine Tasting/Pairing)

Monterrey, Mexico Outbound Trade Mission (Craft Beer)

Mexico Inbound Trade Mission (Beef and Pork Genetics)

Vietnam Outbound Trade Mission (Beef, Lamb, Cheese, Wine, Spirits)

Spain Outbound Trade Mission (Tree Nuts, Cooking Oils, and Juice)

Latin America Inbound Chef Summit

Visit TDA's International Marketing website at www texasagriculture gov/international to learn more about how TDA can help you Go Global!

GO TEXAN NEWS | May 2023

J.D. Lawrence (915) 249-9844

Linay Williams (806) 500-4339

Vacant

Darrell Dean (214) 938-0067

Manuel Martinez (713) 677-9814

Kristin Lambrecht (713) 677-9321

7. Jami McCool (210) 708-1713

8. Kara Smith (956) 502-6817

9. Carol Faulkenberry (254) 592-1507

10. Lauren Moore (254) 340-7046

Your GO TEXAN Field Representatives
1. 2. 3. 4. 5. 6.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.