Celebrate Your Lone Star Pride in the
GO TEXAN PAVILION
at the State Fair of Texas® 2024 SPONSORSHIP OPPORTUNITIES
TEXAS DEPARTMENT OF AGRICULTURE
THE GO TEXAN PAVILION AT THE STATE FAIR OF TEXAS
FormerlyknownastheFoodandFiberPavilion,the TexasDepartmentofAgriculturehostsTexasmakers, associations,andbusinessesinthe30,000square footGOTEXANPavilionall24daysoftheState FairofTexas.Whetheryourbusinessisbigorsmall, joinusforourlargestoutreacheventoftheyear. Wehaveopportunitiestosellproduct,advertiseor becomeasponsor!Thiscomprehensivepacket containsallyouneedtoknowabouttheGOTEXAN PavilionattheStateFairofTexas. Toparticipateyouwillneedbeanactiveparticipant intheGOTEXANprogram.Ifyouarenotsureifyour accountisactiveorneedhelpaccessingit,e-mail GOTEXAN@TexasAgriculture.govforassistance.
This year GO TEXAN is celebrating 25 years of promoting Texas products! Since 1999, GO TEXAN has proudly connected Texas-based businesses with consumers all around the world. We invite you to celebrate this milestone with us this year inside the GO TEXAN Pavilion at the State Fair of Texas.
Join us
2024 STATE FAIR OF TEXAS in the GO TEXAN PAVILION
Put the marketing power of Texas and the State Fair behind you.
® S E P T E M B E R 2 7 - O C T O B E R 20
2,341,449* VISITORS to the State Fair of Texas $1,070,362 from GO TEXAN Pavilion SALES REVENUE
~234,000 VISITORS to GO TEXAN Pavilion AVERAGESTORE TRANSACTION $8.00 Number of items sold 66,859
» GOTEXANGENERALSTORE *2023
published data
»
numbers based on State Fair of Texas
GO TEXAN PAVILION BY THE NUMBERS
During the Fair’s 24-day run, the State Fair of Texas welcomes more than 2 million people through the gates. 2023 ATTENDANCE
2024SPONSORSHIPLEVELS
The State Fair of Texas® is a spectacular showcase of exhibits, shopping, live entertainment, food, and competition presented each fall, all located just two miles east of downtown Dallas inside historic Fair Park.
The GO TEXAN Pavilion continues to be a cornerstone of the State Fair of Texas. Sponsoring the GO TEXAN Pavilion provides a company with on-site branding, exposure and the opportunity to reach more than 200,000 fairgoers who enter the pavilion through face-to-face interaction and activation over the course of 24 days.
Sponsorship provides custom opportunities to engage with fair goers throughout the Pavilion.
2024 SPONSORSHIP LEVELS
BENEFITS
Naming Rights to a Sponsored Item
*All passes are subject to availability and you may be required to pick up passes daily at will call.
DIAMOND $50,000+ PLATINUM $25,000-$49,999 GOLD $20,000-$24,999 SILVER $15,000-$19,999 BRONZE $12,000-$14,999 ALUMINUM $5k-$11,999
Access to Unloading Pass 1 1 1 1 1 1 1-Day Admission Passes 50 50 25 15 10 5
GO TEXAN PAVILION
DIAMOND SPONSOR
$50,000 1 AVAILABLE
Presenting recognition for the GO TEXAN pavilion
ights to the pavilion and the opportunity to reach fairgoers who enter the pavilion through face-toface interaction and activation
lacements in the recipe books
anner on the pavilion north entrance
Logo recognition on the 16' south entrance banner
Co-branded ceiling banners on the interior
tore contractor door
avilion maps
Back cover ad on each recipe book
Distribution of industry coloring pages all 24 days of fair
Discounted exhibit space
Boosted social media posts and digital map & guide listing
Logo inclusion on banners, recipe book, store bags and billboard
Logo placement on GO TEXAN website SFT e
vent page 4
GO TEXAN STORE PLATINUM SPONSOR
$25,000 1 AVAILABLE
Presenting recognition for the GO TEXAN store
Exclusive naming rights to the 8,000 square foot retail space in the pavilion where GO TEXAN partners promote and sell their Texas made products
Logo placement on 21' exterior wall g entrance
Logo inclusion on banners, GO TEXAN store signs, recipe book, store bags and GO TEXAN website's event page
Recipe
placements in the recipe book Advertisement on one pavilion map Coupon distribution with every purchase Premium GO TEXAN store shelf space Social media posts and digital map and guide listing 2 2 1 1 1 4
demos for the GO TEXAN store video loop Recipe
Branded door decal on TDA office door, designed by sponsored and approved by TDA
Sponsor designed GO TEXAN reusable tote bag for general TDA approval of design required) - TDA prints staff shirts
Featured space in corner next to register near entrance
Entrance
Access to unloading pass
Inclusion
GO
GOLD SPONSOR B $20,000 1 AVAILABLE
TEXAN PAVILION
24-d
on Social media posts and listing in digital map & guide Minutes of video advertisement space on pavilion and/or general store TV 1 1 AVAILABLE Exclusive naming rights to the GO TEXAN demo area Logo on Exhibit Light 24Access to unloading pass Inclusion in Logo inclusion on ap Social media posts and listing in digital map & guide Minutes of video advertisement space on pavilion and/or general store TV 3 1 3 2 2 1 1 GO TEXAN PAVILION GOLD SPONSOR A $20,000 1
in Logo
GO TEXAN PAVILION
SILVER SPONSOR
$15,000 1 AVAILABLE
Exclusive naming rights and opportunity to emcee GO TEXAN's exclusive VIP event, P
Exterior wall graphic sized 16’h x 51”w located outside wine garden entrance
Branded cafe tables - designed by sponsor and approved by TDA
Logo on shopping bags and pavilion
24-day parking pass
Access to unloading pass
Inclusion in thank you banner Social media posts and listing in di
Dedicated sampling space at preview night
Minute video
space
general store TV 2 1 1
advertisement
on pavilion and/or
AVAILABLE
Naming rights to sampling pub
8'w x 4'h banner in sampling pub
Branded charging station in pub area
Social media posts, boosted
Logo on shopping bag
4'w x3'h light tower sign in general store
24-day parking pass
Access to unloading pass Inclusion
Exterior wall graphic
Floor graphic (3'x4')
Featured space in GO TEXAN general store
Logo on shopping bags
Coupon included with every purchase in the General
Store
24-day parking pass
Access to unloading pass
Inclusion in thank you banner
Digital map and guide listing Social
8 GO
BRONZE
TEXAN STORE
SPONSOR B $12,000 1
media
Seconds of video advertisement space on pavilion TV 1 3 1 1 GO TEXAN PAVILION PUB BRONZE SPONSOR A $12,000
AVAILABLE
post, boosted
1
in thank you banner
map and guide listing Sampling shifts for your business/organization Seconds of video advertisement on pavilion TV 1 30 1 24 1 1 1 30 1
Digital
$4,000-$5,000
WASTE RECEPTACLES
Waste receptacles are located throughout the GO TEXAN Pavilion and can include a sponsor logo.
$5,000
1 SPONSORSHIP AVAILABLE
$4,000
Co-branded with GO TEXAN, our 8 café tables will feature full table decals that are perfect for 1 SPONSORSHIP = 8 CAFÉ TABLES
PAVILION GOLF CARTS
$4,000
A unique transportation sponsorship includes the GO TEXAN golf carts. Sponsorship includes branding of the vehicles and the opportunity to provide branded materials.
1 SPONSORSHIP AVAILABLE
9
HOT ITEM
$2,000-$4,000
GO TEXAN SOCIAL MEDIA PACKAGE
$4,000
Package includes: four Facebook posts, four Tweets and one, 2-minute Facebook Live interview from the show floor. Posts will be scheduled as follows: 2 pre State Fair, 1 during State Fair and 1 after State Fair to GO TEXAN social media followers. (65,000+ Facebook followers; 14,000+ Instagram)
QUANTITY 1
GENERAL STORE COUPONS (DISTRIBUTED WITH EVERY PURCHASE)
$3,000
A great way to drive purchases after fairgoers leave the GO TEXAN Pavilion is through coupon distribution with every purchase in the GO TEXAN Store.
QUANTITY 2
$ $
DOOR DECALS
Your message can be seen on one of the available doors throughout the pavilion.
$2,000 LOCATIONS 2
10
STAFF PICKS
COUPON LOGO
INTERIOR SIGNAGE
120" x 72" Sign Hung in The Pavilion.
$2,000
SPONSORSHIP 1
FLOOR STICKERS/FOOT PATH STICKERS
Floor stickers are 4' x 3' or can be custom shapes. Package includes 2 stickers.
$1,500
LOCATIONS 2
kiosk locations staffed every day with samplers.
$1,500
SPONSORSHIPS 1
11 $1,500-$2,000
RECIPE BOOKLET
Recipe books are distributed with every purchase in the GO TEXAN Store.
INSIDE BACK COVER
Approximately, 20,000 are handed out each year.
ENTRANCE DOOR SIGNAGE, WINE GARDEN, INTERIOR
Approximately 2.5' x 3.5' sign on entrance doors.
$1,000
QUANTITY 1
$1,000
QUANTITY 2
12
$1,000
NORTH ENTRANCE DOOR SIGNAGE, INTERIOR
3' x 4' sign on entrance doors.
LIGHT TOWER SIGNS
A great way to promote your company or product is through the sign on light tower.
$500
LOCATIONS 6
$250 - $1,000 13
CUSTOM & IN-KIND SPONSORSHIPS If you have ideas, let’s talk. ADDITIONAL OPPORTUNITIES IN THE GO TEXAN PAVILION AVAILABLE HERE (512) 983-1645 GOTEXANEVENTS@TEXASAGRICULTURE.GOV CLICK HERE CLICK HERE