November GO TEXAN Newsletter

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PARTNER NEWSLETTER November 2023

CHAMPION SPONSORS

Mark Your Calendars: Rodeo Applications Coming Soon!

Save the Date

Save-the-Date for upcoming applications for GO TEXAN partners to sample and sell in the GO TEXAN area at the following Rodeos in 2024: Fort Worth Stock Show & Rodeo TODAY AT NOON

San Antonio Stock Show & Rodeo - 11/15/2023 Houston Livestock Show & Rodeo - 12/6/2023 Rio Grande Valley Stock Show & Rodeo - 1/17/2024 Rodeo Austin - 1/31/2024 San Angelo Stock Show & Rodeo - 2/14/2024 All applications will open at noon on the dates listed above. TIER 2 and higher GO TEXAN partners will have priority for the first 48 hours. Application links will be sent via email as well as posted in the GO TEXAN partners Facebook Group. Please make sure the email you have listed on your account is one you check regularly. GO TEXAN NEWS | November 2023


GO TEXAN is turning 25 in 2024!

GO TEXAN will be celebrating our 25th Birthday all year long in 2024! Celebrate with us by submitting a happy birthday video for our social media accounts. Example Script: "Happy 25th birthday, GO TEXAN!" Video Guidelines: Film vertically (camera at the top!) Film in a well-lit environment without noise Video should be less than 10 seconds long Hold phone steady or prop it up to avoid shaky video Email your video submissions to gotexancreative@gmail.com with your business name and "birthday video" in the subject. Due date: December 1, 2023.

GO TEXAN NEWS | November 2023


2024 Texas Restaurant Show - San Antonio

GO TEXAN and the Texas Restaurant Association are collaborating to present a GO TEXAN Pavilion during the 2024 Texas Restaurant Show! The Show brings together the vibrant Texas restaurant community. With 500 booths showcasing leading innovators in products and services, alongside 3-days of educational sessions led by industry professionals and business leaders, the Show offers its 5,000+ attendees valuable information, data, and insights to enhance operations and profitability for single-unit restaurants and multi-chain franchises. GO TEXAN booths are being offered for only $2,000 (normally $3,400). For more information or to book a GO TEXAN booth visit this link. GO TEXAN NEWS | November 2023


GO TEXAN Product Photography Have you ever wanted professional grade photos of your product? Submit up to five products and TDA will provide you with high resolution, high quality pictures you can use to market your products...FREE of charge. Please click here to read more about this opportunity.

An Instagram takeover is the process of sharing content on someone else’s Instagram account temporarily. Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Instagram takeovers offer a novel way for us to engage with our partners while increasing your brand awareness and promoting your products. It gives our readers a unique look into our partner's companies and what it’s like to run their business. If this is something you are interested in learning more about, contact us at GOTEXAN@TexasAgriculture.gov.

GO TEXAN TIER Change Form Looking to change your GO TEXAN Account TIER? Upgrading to Tier II and higher gives you access to Marketing Enhancement Grant Assistance (MEGA), priority event registration and much more! This can be done at any time throughout the year. At renewal time, if your business needs have changed and you need to lower your partnership level we can help with that too! GO TEXAN TIER Change Form

GO TEXAN NEWS | November 2023


Southern U.S. Trade Association (SUSTA) SUSTA coordinates US Pavilions at major trade shows around the world. Even Better…businesses can get reimbursed up to 50% of eligible expenses such as international travel to shows, advertising, freight, in-store demonstrations and so much more through the 50% Cost Share Program. SUSTA is FREE to join, so let us help you get your products out there! Contact Nikki Jackson (512) 486-9317 or email GoGlobal@texasagriculture.gov for more information.

WHO

Upcoming SUSTA Events Fruit Logistica 2024 Trade Show - Berlin, Germany The Texas Department of Agriculture invites you to participate in the Fruit Logisitica Trade Show from February 7-9, 2024. Fruit Logistica is the largest fresh produce event in the world and offers a wonderful networking opportunity to meet keydecision makers in the European market. WHO: Fresh Fruits and Vegetables, Nuts, Dried Fruit, Sprouts, Spices, Plants, Organic Produce REGISTRATION DEADLINE: November 7, 2023

ProWein 2024 Trade Show - Dusseldorf, Germany The Texas Department of Agriculture invites you to participate in ProWein 2024 from March 10-12, 2024. For 25 years, ProWein has been the No. 1 leading trade show for wine, spirits, and craft beverages. Come to Dusseldorf this March to meet with professionals in viticulture, production, and trade. WHO: Distilled spirits, craft beer, ready-to-drink cocktails REGISTRATION DEADLINE: November 10, 2023

Interested?? Contact Nikki Jackson (512) 486-9317 or email GoGlobal@texasagriculture.gov for more information. GO TEXAN NEWS | November 2023


Your GO TEXAN Field Representatives

1. J.D. Lawrence (915) 249-9844

6. Kristin Lambrecht (713) 677-9321

2. Briann Schenk (806) 386-9139

7. Jami McCool (210) 708-1713

3. Neely Kirkland (214) 809-5534

8. Kara Smith (956) 502-6817

4. Darrell Dean (214) 938-0067

9. Carol Faulkenberry (254) 592-1507

5. Manuel Martinez (713) 677-9814

10. Lauren Moore (254) 340-7046


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