full-service livestock marketing agency :: 575-633-2700 :: www.focusmarketinggroup.net
“We have had great success with
Focus Marketing Group. One look at their
social media and you can tell they take a
genuine interest in each and every customers’
success. In the picture pen they have a Focus and a
work ethic that allows them to put the same amount of time and creativity into each and every animal
all day long whatever the conditions! They also have the people resources to maintain a flexible schedule. We appreciate the prompt return of pictures and videos after everyshoot. Thanks Focus!” Pembrook Cattle Company,
Travis and Beth Pembrook, Fairview, Oklahoma
PROFESSIONAL PROMOTIONAL POWERHOUSE They ‘make it happen’ and make it fun Langford Herefords, Okmulgee, Oklahoma
Focus Marketing Group, Inc., is a full-service livestock marketing agency. We strive to give our customers high quality, unique, eye-catching images and designs. We’re turning heads in the livestock industry across the country, and using many different media outlets to connect buyers and sellers from coast to coast. In today’s market, a well-executed marketing plan is your ticket to success. Let the FMG team pool its’ skills and resources to get your livestock noticed by your peers!
Find us: Facebook - www.facebook.com/gotfocus Twitter - www.twitter.com/gotfocus_co Instagram - www.instagram.com/focusmarketinggroup Pinterest - www.pinterest.com/gotfocus Blog - http://gotfocusmarketing.blogspot.com/
Our headquarters is in beautiful Nara Visa, N.M., but we have FMG staff members located across the country. We think this makes us unique, and ensures timely delivery of the images, videos, advertisements, websites, etc. we produce for your livestock operation. Our team is dedicated to customer service and will do anything to ensure you are happy with your completed FMG promotional product. All of the sales we photograph, are listed on our events calendar on our website (http://www.focusmarketinggroup.net/events.html). Additionally, photos and videos from these sales, and our design work is promoted on our social media outlets. With these complimentary services, your sales (and your operation) are exposed to more than 3,000 people every day.
Providing the best for our customers is the only option. As we like to say here at Focus Marketing,
“Our only FOCUS is you.”
“On
Raising livestock is just like any other business, you always want to put your best foot forward. You wouldn’t trust an amateur to do your taxes, so why trust one to promote your stock?
More than anything, we want to see our customers’ businesses flourish.
Photography People say that a picture is worth a thousand words, but we know that in today’s livestock market a great picture can be worth thousands of dollars. Whether you need on farm photos or backdrop pictures at a show or event, make FMG your first phone call. We have field staff located across the nation, willing to travel and readily available for your sale or event.
Trust us with your:
• Photography • Videography • Advertising design • Web design • Social media management
“One of the best decisions I’ve ever made was to engage Focus as a marketing partner to redesign my website and take care of picturing and videoing sale cattle, not only were they professional and timely, the quality of the end product is second to none.” Jungels Shorthorns, Derek Jungels, Kathryn, N.D.
On Farm Photography “The FOCUS team has you covered from the picture pen to the banner at the backdrop. Taking images
that you can’t wait to have them design an ad for and get up on your website! Easy to schedule,
and get a hold of, and a work ethic that gets the job done on your tight timeline. It’s always a pleasure to work with the best.”
Coudron Charolais, Kim Coudron, Monticello, Minnesota
On Farm Photography Our photographers have been training for years. We know the “look” you want from your livestock. We will quickly evaluate your animals in the pen and work with you and your help to get that animal in the ideal location and stance. The photographer, the pen size, lighting and the people in the picture pen all determine the quality of your pictures. Let’s work together to ensure your animals are looking their best! We strive to capture genuine, quality images of your livestock to appeal to your audience. Contact us today to schedule a picture or video day for your online sale, production sale or private treaty bid-off, as well as your donor cow and promotional bull images.
When booking your sale and promotional photos with FMG, we aim to provide the best possible service, quality images and a stress-free day in the picture pen. You will also receive: • A pre-shoot client consultation to discuss the details of picture day • Professional and friendly service from your photographer • Photos/videos sent to the correct parties, including web designers and sale hosts • Storage of photos/videos for future use • Personalized and prompt service from the Focus Marketing Group team
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Videography Videography When sound moving, structurally correct animals are important to your customers, a great video has the potential to stuff your pockets. Our field staff makes the video process easy, effectively capturing all angles and editing it into a quick, succinct and accurate representation of the animal. Please visit our YouTube channel to see examples of our work! Visit our website at www.focusmarketinggroup.net to link to our YouTube channel or simply scan this QR code to access from your smart phone. In this day and age, a lot of production sales are playing videos on large screens during the sale rather than bringing live cattle into the sale ring. Let FMG take the stress out of the set up and playing the videos during the sale. Contact us for a pricing. We also offer promotional video work — let us capture what your operations are all about! A field staff member can spend a couple days with you videoing the day to day operations at your farm or ranch and turn it into a informative video to play on your websites or at stock shows… all to promote your operation. Contact us for pricing.
“The purebred seedstock business is tough. As producers, we have invested years of hard work and dedicated
ourselves and our breeding programs to better the overall cattle industry. What a shame it is to have invested all that time and energy in making good cattle and not have them marketed appropriately. And let’s face it, time
management and time constraints are often the biggest obstacles to overcome. That’s where Focus Marketing Group
comes in. Whether you are checking Spring Borns in the North pasture, standing behind a donor in the breeding
barn, or clipping that anticipated last one beforethe trip to the NWSS, the staff at FMG is always working for you. FMG is an all-in-one marketing solution for us at Walter Cattle Company. The talented staff handles not only our photo and video needs, but our website design/updates and all of our social media aspects as well.
At Walter Cattle Company, the work force is very small. It has been such a relief to know that while I am busy
with feeding, breeding, planning, clipping, rinsing, and all the other aspects of this business, FMG has got my back. I have tried other individuals and companies that claim to have great service, but none of them come
close to the quality and professionalis that you find at FMG. Another bonus is that most, if not all, of the staff is greatly invested in the industry themselves, so they know what it takes to make it work, and they work hard
to make sure that your program is seen and represented in thebest light possible. All the staff is so easy to work with, and their knowledge and skill sets are invaluable.
We have had the good fortune to have been in this business for a number of years, and I can say without
reservation that FMG has made such a difference in our program. I am so thankful and blessed to have them as a part of my team!”
Walter Cattle Company, Kyle Walter & Family, Elk City, Oklahoma
Show Photography
“The Focus Marketing Team is willing to work with you no matter what your set-up may be. They were even
willing to go right to the pasture and picture calves in the pasture on their momma’s. They are also great to
work with at the picture backdrop when you are fortunate enough to make the banner backdrop. An all-around fun and get the job done group of folks to work with.”
Thomas Ranch, Troy, VeaBea & Cally Thomas, Harrold, South Dakota
Show Photography At Focus Marketing Group, we work hard to capture pictures of your livestock looking their best on show day, whether in the ring or at the backdrop. All show photos are available online – under the Order tab on our website www.focusmarketinggroup.net. Simply select your images, pay with the online store and your photos will be delivered via instant download or the prints mailed to your home. We know just how special the memories made in the show ring are to your family. In addition to our backdrop services, we also offer personalized images and gifts from any show we photograph. If you contact us before the show, we can be sure to capture photos or videos of your child participating in contests, in the ring, at the backdrop, etc. Besides traditional prints, we offer a wide variety of photo gifts including videos, composite designs, coffee mugs, luggage tags, personalized merchandise and much more.
Creative Imagery
Creative Imagery Gone are the days of the traditional sale and backdrop photos. Our customers asked for more unique images from our photographers, and we are happy to deliver! Now you can hire a FMG photographer to capture special moments from your sale, landscape pictures of your farm or ranch, or even family and senior photos. Visit our website at www.focusmarketinggroup.net and click the “Order� tab to view and order our creative imagery photos. We have everything from traditional prints, to matted and framed photos, metal signs, coffee cups, luggage tags and much more! Be sure to check it out. If there are any specialty items you do not find available on our website when ordering photos, please let us know and we can visit about any specialty item orders.
Advertising Design Professional and talented describes this team and
everyone needs a little FOCUS when promoting your
operation. It’s been a pleasure working with such a skilled
and passionate team. Here at GKB we recommend FOCUS! GKB Cattle, Gary & Kathy Buchholz Waxahachie, Texas
Advertising Design Our talented and wildly creative design team can give your farm or ranch a fresh look with logos, advertisements, business cards, signs and more. Each item designed by FMG is destined to make a splash in the livestock industry! At Focus Marketing Group, we know how to make your operation stand out and attract new buyers with our eye-catching designs and meaningful marketing. A good advertisement requires a combination of appealing and strategic design, layouts that make sense and promotional wording to generate sales. The FMG design team is passionate about creating memorable, exciting marketing materials for your livestock operation. Contact us today to book your design project.
Logos
Print Ads, Sale Catalogs, Stall Signs, Banners, Post Cards
Web Design Web Design Every marketing plan should include an online presence. One of the best ways to reach out to your customers is with a custom-designed website for your livestock operation. Our web design team strives to create websites that are both functional and visually pleasing. As always with FMG, we will work with you to assemble a website that will best suit your needs. Our friendly, personalized service is second-to-none. Pricing for a website includes a one-time design fee, determined by the number of pages you need. Also included in this price is a text-based logo, for use on the website only. If you are interested in a graphic logo, our design staff will be happy to create one for use in print advertising, apparel embroidery and other promotional items. After your website is designed, we then create a quarterly service contract that includes domain name registration, web hosting, as well as unlimited updates to text and photos on your site. Additionally, your website may include any number of email addresses, search engine optimization, web traffic reports and links to the livestock directories of your choice (such as www.showsteers.com or www.heifershop.com). Contact us for a free quote or to book your web design project. Visit our www.focusmarketinggroup.net to view all our websites.
Social Media Management Social Media Management Let’s work together to complete your marketing plan. Social media gives your customers and potential customers an inside look at what goes on at your farm or ranch. In today’s world, livestock operations must have a presence on social media – whether it is with a Facebook fan page, Twitter profile, Instagram account or a blog. We like to think of social media as the cherry on top of your marketing plan sundae. An active Facebook page or Twitter profile can ensure you distribute the correct information about upcoming sales, and can give you more exposure than print advertising or a website. It also makes your farm or ranch easily accessible to all generations. But, we know all managing these accounts takes time. Let us manage your social media efforts for a low quarterly fee. Facebook management includes – Page set-up, or revamp/organization or current page 4 posts per week Comment moderation New cover photo every quarter (designed by FMG) Instagram management includes – Page set-up, or revamp/organization or current account 4 posts per week Comment moderation Twitter management includes – Profile set-up, or revamp/organization of current profile 3 tweets/day, 7 days/week New cover photo every quarter (designed by FMG) Blog management includes – Page set-up, or revamp/organization of current blog 1 post per week Comment moderation
Whether it be taking pictures in the cold or
designing ads on tight timelines, the staff at Focus bends over backwards to get the job done
right. Focus is always worth the investment. Wienk Charolais, the Eschenbaum Family Lake Preston, South Dakota
Please contact Robin Kleine at 219-306-0323 or robin@focusmarketinggroup.net for prices. FMG customers will get a special rate.
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Focus Marketing Group Team Contact any of the FMG team members with any questions or to book a project with Focus Marketing Group, Inc.
n give s.
Kyla Copeland owner, business manager field staff/print division 785-213-5435
scan this QR code with your smart phone to read up on the entire FMG team members
Kent Jaecke owner, field staff 405-408-2440
jake@focusmarketinggroup.net
kyla@focusmarketinggroup.net
Katie Smith field staff 229-220-3017
katie@focusmarketinggroup.net
Erick Schmidt web manager field staff/print division 830-263-0166
Amanda Holt print & web division 402-380-8401
amanda@focusmarketinggroup.net
erick@focusmarketinggroup.net
Shella Langford creative photo division 918-695-2227
shella@focusmarketinggroup.net
Kendall Harsh field staff 405-503-3971
kendall@focusmarketinggroup.net
Robin Kleine social media manager field staff/print & web 219-306-0323
robin@focusmarketinggroup.net
Andrew “Gordy� Clark field staff 419-834-0429
andrew@focusmarketinggroup.net
full-service livestock marketing agency :: 575-633-2700 :: www.focusmarketinggroup.net
When you are in the picture pen, you need someone that really knows the cattle business. The Focus team knows
cattle. And knows how to get the perfect shot or video. That is so important, because cattle do not always cooperate. Focus team members always work hard to satisfy their customers with their best work. It is always a pleasure to work with Kyla, Kent and their team.
Brian Martin Show Cattle, Brian, Sherri, Stock and Saige Martin, Hereford, Texas