Pleasant Hill Farms Feb 2023 Sale by Focus Marketing Group, Inc.

Early March Madness Bull & Heifer Sale FEBRUARY 25, 2023 • 1:30PM PLEASANTHILLFARMS.COM

Sale CONTACTS

CONTACTS:

Gil Cowles • (270) 843-9021

Corbin Cowles • (207) 991-2534

Harvey Mast • (270) 791-6873

AUCTIONEER:

Ron Kreis • (740) 683-3235

RINGMEN:

Alex Tolbert, American Angus Association • (706) 338-8733

Mitchell Armitage, Special Assignment • (405) 641-9438

Eric Lee, Livestock Plus • (608) 295-5312

SALES CONSULTANT:

Dalton Lundy • (502) 727-6898

SPECIAL GUESTS AND REPRESENTATIVES:

Ryan Quarrels, KY Commissioner of Agriculture

Dave Maples, Executive Vice President KY Cattlemen’s Assn

Chuck Grove, President, AAA Assn Board of Directors

Henry Smith, President KY Angus Assn & AAA Board of Directors

Randy Moody, ASA Board of Directors

Chris Ivey, ASA Board of Directors

Doug Park, ASA Board of Directors

Chris Allen, President KY Simmental Association

SALE VETERINARIAN:

Logan Bethel Veterinary Services • (270) 717-5000

LIVESTOCK MORTALITY INSURANCE INFORMATION:

Dakota Ag Insurance

Jared Mohnen • (605) 990-5355

LIVEAUCTIONS INFORMATION :

Brooklyn Graham • (812) 530-0748, brooklyn@liveauctions.tv

General INFORMATION

TERMS AND CONDITIONS:

All cattle sell according to the Terms and Conditions of the American Angus Association, and the American Simmental Association.

HEALTH:

All cattle sell with the proper health papers for interstate shipment.

TRUCKING:

The sales team will be able to help you with transportation for your cattle purchases. We will have a professional cattle transporter available sale day.

INSPECTION:

Bulls may be seen at Pleasant Hill Farms prior to Thurs. Feb. 23, 2023. Heifers may be seen at their respective breeders’ prior to Thurs. Feb. 23, 2023.

Bulls and heifers will be available for inspection on Friday, February 24, 2023 at the United Producers’ Regional Livestock Market thru the completion of the sale.

LUNCH:

THANK YOU to Performance Feeds for our complimentary lunch! Lunch will be avail-able on Saturday, February 25th at 12:00 noon prior to the sale starting at 1:30 pm. Central time.

Information from the block will take precedence over any errors made inadvertently in the sale book.

Buyers unable to attend the sale may send their bids to the Field Representatives or Ringmen, the Auctioneer, Pleasant Hill Farms or any of the breeders of the cattle in the sale. Bids will be handled with the strictest of confidentiality.

Scan the QR code for each bull with your digital device to be directed to the video of that lot. Early March Madness Bull & Heifer Sale FEBRUARY 25, 2023 • 1:30PM United Producers’ Regional Livestock Market • Bowling Green • KY

R CODE INFORMATION:

Welcome to our 28th annual bull sale!

Passion is the driving force behind what we do. Our passion for beef cattle, agriculture and customer service are the three reasons we continue to plan, breed and anticipate the future.

This sale has gained a great reputation of the place to come for high quality genetics. The greatest compliments that we consistently receive are from customers that tell us how they have been able to improve their calf crops with bulls they have purchased from us. Traits like fertility, desirable calving ease, soundness, foot quality, fleshing ability, longevity, carcass traits and pounds of production are areas of consistent focus. We have been consistent and stayed focused on our mission. Utilizing our forages more efficiently, emphasizing reproductive efficiencies and increasing pounds of production per cow as three of the areas of emphasis that we focus on in order to improve our profitability. It is becoming more and more important to do the little things to maximize production within our cow herds. Your selection of genetics to help you achieve these goals is what we are in business to do.

This is a tremendous set of bulls that we are very proud to offer. We continue to make breeding decisions and work with breeders that improve our genetic base that in turn benefit you, our customer. Our genetics continue to improve and we are passing that opportunity on to you. You will notice several sire groups of bulls selling as well as full brothers being offered. This is for your benefit. You may select half brothers or full brothers in order to help increase the consistency of your calf crop. The Angus, SimAngus and Simmental genetics offered here are second to none! We have grown these bulls on a high roughage forage based ration. All of the bulls have DNA data, ultrasound data, and are weighed, measured, and semen tested. After all of their yearling data is taken, the bulls are then placed on a high roughage maintenance ration. All of the bulls offered for sale will be guaranteed breeders. Every bull will qualify for the Phase One Tobacco money for both Kentucky and Tennessee and we will furnish the paperwork necessary to obtain those funds.

Harvey Mast does a fantastic job in the day to day management of our cattle operation. We are thankful for all that Harvey brings to Pleasant Hill Farms. A huge thank you to Heather and MaKinley for allowing Harvey to spend so much time with the cattle! He is a tremendous asset and is more than willing to help you with your selections. In addition, a big thank you to Rondall Gingrich for all that he does on a daily basis!

Thank you for your interest in our Angus, SimAngus and Simmental breeding programs. We are committed to providing the highest quality of beef cattle seedstock that will have the greatest value to our customers. Looking forward to seeing you on February 25th, 2023!

Gil, Mary, Corbin, Caroline, and Catherine Cowles

Welcome TO THE SALE

Harvey, Heather & Makinley Mast

Contacts SALE DAY

COWLES’ PLEASANT HILL FARMS L&S ANGUS

DOGWOOD HILLS ANGUS

DALTON FARMS

RAW CATTLE COMPANY

TINNIN FARMS

BARLOW FARMS

BB SIMMENTAL BARRON SIMMENTAL GREEN FAMILY FARM

LUNDY FARMS

Gil Cowles • (270) 843-9021

Corbin Cowles • (270) 991-2534

Harvey Mast • (270) 791-6873

Larry Mills (270) 563-4892

Will Barrick (270) 790-9190

Robin Dalton (270) 618-1120

Andy Woodall (270) 893-4928

Bubba Tinnin (931) 629-2696

John Barlow (540) 476-1590

Barrett Billingsly (270) 407-9002

Rachel Barron (502) 905-5851

Ronnie Green • (270) 202-1145

Dalton Lundy • (502) 727-6898

Semen INTEREST IN THE BULLS

We are retaining a 25% revenue sharing and semen interest in every bull. This means the bull is totally in your control in how you want to handle him, and you get 100% of the salvage value of the bull. Simply, we have the right to the retained share of semen sales revenue from the bull if at some time in the future semen sales become a possibility. If you sell the bull to another breeder, Pleasant Hill Farms retains the semen interest.

Realistically, it is unlikely that large amounts of semen will be sold from many bulls. However, the reason we are keeping interests in some bulls is that bulls are often “discovered” later in life, after they have proven themselves in the breeding pasture.

If you purchase a bull that we retain an interest in and you choose to collect some semen from that bull as an “insurance policy” for your own use, that semen is 100% yours. Pleasant Hill Farms may wish to collect semen from the bull, either for within herd use or to build a jointly owned semen bank for sale purposes. If you are not interested in collecting semen on the bull, Pleasant Hill Farms has the right to collect the bull for their own use and in that case will pay all collection expenses. Semen collection will be arranged at the convenience of the owner of the possession interest.

Sale day announcements and information updates on sale day will take precedent.

Pleasant Hill Farms GUARANTEE

We guarantee that all breeding cattle sold by Pleasant Hill Farms are fertile to the best of our knowledge. Each bull has passed a Breeding Soundness Evaluation. In the event of a problem, the buyer is responsible to return the bull to Pleasant Hill Farms. If the bull does not respond as a satisfactory breeder, the buyer will have the option of a satisfactory replacement (if available), or the issue of a credit equal to the bull’s purchase price minus the salvage value received for that bull. All credit is good for one year from the sale date. We simply ask that you contact us concerning any issues.

This is not a life insurance policy. We will not replace a dead animal if it is killed or dies for any reason. We expect normal care to be exercised toward these animals and that particularly the yearling bulls not be allowed to get too thin. This guarantee is in addition to the Suggested Sale Terms and Conditions of the American Angus Association and the American Simmental Association, which also apply.

Angus BULL DIVISION - 3 - ANGUS

sons of PROVOST 9032

PHF PROVOST 1312 LOT

LOT 1

1312 is the perfect way for us to initiate the 2023 Early March Madness lineup! This Provost son is the oldest offspring of the up and coming PHF donor, Hoffman 3210 Rito Lady 9962. 9962 is the Growth Fund sired full sister to the ST Genetics sire Hoffman High Road, the featured Genex stud Hoffman Bond, the $67,000 Lot 1 from the fall 2022 Hoffman Ranch bull sale selected by Hilltop Angus and Genex, and a maternal sister to $200,000 Hoffman Thedford who is owned by ST Genetics. 1312 is the right combination of power, muscle, and structure with EPD figures for any progressive cattlemen’s operation. Top 10% WW, top 10% YW, Top 25% HP, Top 10% $W, Top 10% REA and Top 10% $M. Recommended for use on heifers

PHF PROVOST 1224 LOT

1224 is a product of the program with a stacked pedigree of PHF greats, lining up Provost and Georgina 684! Genomics tell not only is he a calving ease herd sire, but his Top 10% Ribeye Area EPD backs up his impressive muscle shape you see in person. Recommended for use on heifers.

LOT 2

AAA# 20330326 Tattoo: 1224 DOB: 10/20/2021

CED BW WW YW MILK HP DOC MARB REA FAT 7 -0.4 61 106 32 15.5 11 0.21 1.00 -0.003 20% 15% 15% 10% $EN -5 20% $M 87 4% $W 72 15% $F 68 $G 39 $B 106 $C 224 S A V PRESIDENT 6847 PHF PROVOST 9032 WILLIAMS EXT X 6807 BABE 40 MUSGRAVE SKY HIGH 1535 DHA GEORGINA 910 PHF GEORGINA 684 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 N BAR EMULATION EXT CLOUDS BLACKCAP 24 MUSGRAVE BIG SKY FLAG QUEEN W 00649 EXAR BLUE CHIP 1877B CHAMPION HILL GEORGINA 7594

- 4 - ANGUS AAA# 20548525 Tattoo: 1312 DOB: 9/16/2021 1

CED BW WW YW MILK HP DOC MARB REA FAT 7 1.2 80 140 28 14.1 19 0.31 0.83 0.048 10% 10% 25% 20% S A V PRESIDENT 6847 PHF PROVOST 9032 WILLIAMS EXT X 6807 BABE 40 DEER VALLEY GROWTH FUND HOFFMAN 3210 RITO LADY 9962 HA RITO LADY 3839 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 N BAR EMULATION EXT CLOUDS BLACKCAP 24 BASIN PAYWEIGHT 1682 DEER VALLEY RITA 36113 KG SOLUTION 0018 HA RITO LADY 0622 $EN -20 $M 82 10% $W 76 10% $F 98 25% $G 39 $B 137 $C 260

PHF PROVOST 1214 LOT

Long spined, wide pinned, and lots of true muscle shape. This Provost son stems right from the heart of the Georgina cow family, back to the powerful 8754 donor.

PHF PROVOST 2027 LOT

Generations of female making sires lined up here in this pedigree - Provost x Renown x 004! Study the numbers and 2027 has both Claw and Angle EPD’s in the top 5% of the breed, plus top 20% for $M. Keep his daughters back to build your replacement pen!

PHF PROVOST 2030 LOT

This stout, durable spring born Provost son is impressive in person as well as on paper. The genomics process was incredibly friendly to 2030, with NINE different traits in the top 15% of the breed including top 5% for WW and top 10% for YW! Recommended for use on heifers.

AAA# 20550629 Tattoo: 1214 DOB: 9/16/2021 3

Recommended for

on heifers CED BW WW YW MILK HP DOC MARB REA FAT 7 0.6 58 98 23 14.5 12 0.06 0.62 0.021 20% $EN -2 15% $M 74 20% $W 59 $F 62 $G 24 $B 87 $C 187 S A V PRESIDENT 6847 PHF PROVOST 9032 WILLIAMS EXT X 6807 BABE 40 PHF HESSTON 732 PHF PF GEORGINA 9017 PHF CEC GEORGINA 7000 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 N BAR EMULATION EXT CLOUDS BLACKCAP 24 S A V HESSTON 2217 CHAMPION HILL SHADOE 8107 S A V PIONEER 7301 CHAMPION HILL GEORGINA 8754 AAA# 20479482 Tattoo: 2027 DOB: 2/10/2022 4

use

CED BW WW YW MILK HP DOC MARB REA FAT 5 3.2 73 117 17 10.2 18 0.08 1.00 -0.044 20% 10% 2% $EN -10 $M 76 20% $W 60 $F 70 $G 36 $B 106 $C 213 S A V PRESIDENT 6847 PHF PROVOST 9032 WILLIAMS EXT X 6807 BABE 40 S A V RENOWN 3439 PHF RITA 8032 004 BETHANY JH 307 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 N BAR EMULATION EXT CLOUDS BLACKCAP 24 RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 S A V 8180 TRAVELER 004 1407 MS RITA JH 292 AAA# 20479483 Tattoo: 2030 DOB: 2/13/2022

CED BW WW YW MILK HP DOC MARB REA FAT 8 0.8 84 142 21 10.0 27 -0.09 0.91 -0.021 5% 10% 15% 15% 15% $EN -21 $M 78 15% $W 78 10% $F 81 $G 25 $B 105 $C 214 S A V PRESIDENT 6847 PHF PROVOST 9032 WILLIAMS EXT X 6807 BABE 40 WF4 DOLLARS UP 5101 DHA RITA 024 PHF RITA 8032 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 N BAR EMULATION EXT CLOUDS BLACKCAP 24 PLATTEMERE WEIGH UP K360 DEER VALLEY LASS 3286 S A V RENOWN 3439 004 BETHANY JH 307 sons of PROVOST

- 5 - ANGUS LOT

LOT

THE QR CODE WITH

SMART

9032

3 SCAN

YOUR

PHONE OR TABLET TO VIEW THE VIDEO NOW!

sons of SITZ ACCOMPLISHMENT

PHF ACCOMPLISHMENT 1229 LOT

6

A true powerhouse! 1229 has been a standout since the beginning of his life and one any cattleman can appreciate. This Sitz Accomplishment son posted an adjusted weaning weight of 808 lbs and an adjusted yearling weight of 1,322 lbs. With all the power, 1229 still ranks as a +9 on CED, top 20% for BW, and nine total EPD traits in the top 20% of the Angus population. Combining phenotype and genomics is what we strive to do, and 1229 fits that mold perfectly. Recommended for use on heifers.

PHF ACCOMPLISHMENT 1212 LOT

7

Descending from the heart of the Blossom cow family, 1212 is another combination of desirable phenotype with genomically enhanced balanced trait EPD profile.

PHF ACCOMPLISHMENT 1211 LOT

8

Another installment of an Accomplishment son that has maternal strength for several generations. Couple that with his impressive carcass figures that earned him a CAB stamp, and he certainly fits the mold for dual purpose. Seven traits in the top 25% of the breed. Recommended for use on heifers.

- 6 - ANGUS

1229 DOB: 09/16/2021

AAA# 20331448 Tattoo:

CED BW WW YW MILK HP DOC MARB REA FAT 9 -0.3 76 136 29 15.1 10 0.50 0.43 0.041 20% 15% 15% 15% $EN -43 $M 55 $W 73 15% $F 100 20% $G 41 $B 141 $C 238 POSS ACHIEVEMENT SITZ ACCOMPLISHMENT 720F SITZ BARBARAMERE NELL 166D H VANCE 3824 PHF DIXIE ERICA 627 SCL DIXIE ERICA 714 POSS LASTING IMPACT 3118 POSS ERICA 327 S A V RESOURCE 1441 SITZ BARBARAMERE NELL 14Y TC VANCE 011 SITZ HENRIETTA PRIDE 630T RITO 1I2 OF 2536 RITO 6I6 O C C DIXIE ERICA 713L AAA# 20354043 Tattoo: 1212 DOB: 9/27/2021

Top

for

Claw, and Angle scores! CED BW WW YW MILK HP DOC MARB REA FAT 8 1.8 65 121 31 8.9 9 0.58 0.54 0.043 20% $EN -24 $M 56 $W 64 $F 96 $G 46 $B 142 $C 240 POSS ACHIEVEMENT SITZ ACCOMPLISHMENT 720F SITZ BARBARAMERE NELL 166D WF4 DOLLARS UP 5101 PHF BLOSSOM 9019 PHF BLOSSOM 711 POSS LASTING IMPACT 3118 POSS ERICA 327 S A V RESOURCE 1441 SITZ BARBARAMERE NELL 14Y PLATTEMERE WEIGH UP K360 DEER VALLEY LASS 3286 S A V INTERNATIONAL 2020 CHAMPION HILL BLOSSOM 8259

20209075 Tattoo: 1211 DOB: 9/25/2021

20%

CEM, Milk,

AAA#

CED BW WW YW MILK HP DOC MARB REA FAT 11 0.3 56 106 30 11.0 12 0.79 0.58 0.059 15% 25% $EN -5 20% $M 73 25% $W 62 $F 65 $G 55 $B 120 $C 229 POSS ACHIEVEMENT SITZ ACCOMPLISHMENT 720F SITZ BARBARAMERE NELL 166D LD CAPITALIST 316 PHF MISS MORRISON 9062 BBC 3092 MISS MORRISON 7102 POSS LASTING IMPACT 3118 POSS ERICA 327 S A V RESOURCE 1441 SITZ BARBARAMERE NELL 14Y CONNEALY CAPITALIST 028 LD DIXIE ERICA 2053 S A V BISMARCK 5682 WORK MISS MORRISON 9058 3092

LOT

LOT 8

PHF ACCOMPLISHMENT 1232

PHF BLOODLINE 1210

1232 is out of a former donor in the Mead Farms program in Missouri, Blackbird L741. Growth bull with some stoutness and shape, evidenced by top 35%

The lone bull from our first crop of SAV Bloodline progeny, and one we think quite a bit of. 1210 is a son of the $46,000-valued 44 Ruby 511X, who we own in partnership with ZWT Ranch of Tennessee. Seven EPD traits in the top 25% of the breed, including top 15% Docility!

sons of SITZ ACCOMPLISHMENT - 7 - ANGUS AAA# 20331450 Tattoo: 1232 DOB: 10/1/2021 9

LOT

WW and top 30% YW. CED BW WW YW MILK HP DOC MARB REA FAT 2 4.0 67 121 15 8.7 20 0.60 0.57 0.030 $EN -22 $M 46 $W 42 $F 66 $G 48 $B 114 $C 194 POSS ACHIEVEMENT SITZ ACCOMPLISHMENT 720F SITZ BARBARAMERE NELL 166D S A V 004 DENSITY 4336 MEAD MARNEST BLACKBIRD L741 MEAD MARNEST BLACKBIRD I514 POSS LASTING IMPACT 3118 POSS ERICA 327 S A V RESOURCE 1441 SITZ BARBARAMERE NELL 14Y S A V 8180 TRAVELER 004 S A V MAY 7238 G A R PREDESTINED M A F MARNEST BLACKBIRD D559 AAA# 20213759 Tattoo: 1210 DOB: 9/20/2021 10

LOT

CED BW WW YW MILK HP DOC MARB REA FAT 1 2.7 68 119 20 14.4 26 0.74 0.57 -0.02 20% 15% 15% $EN -32 $M 50 $W 52 $F 87 $G 59 $B 146 $C 239 S A V RAINFALL 6846 S A V BLOODLINE 9578 S A V EMBLYNETTE 2369 S A V BISMARCK 5682 44 RUBY 511X B/R RUBY 1224 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 S A V 707 RITO 9969 S A V EMBLYNETTE 7566 G A R GRID MAKER S A V ABIGALE 0451 B/R NEW DESIGN 323 H F RUBY 036-951

LOT 10

sons of SQUARE B RAIN GUAGE

PHF DF RAIN GAUGE 1220 LOT

LOT 11 LOT 12

If you’re wanting to stamp a set of replacement heifers to retain in herd, 1220 is a great option to do just that. This Rain Gauge son combines three of the most powerful cow families in the Angus business in one package - Blackcap May, Emblynette, and Georgina. His Sky High sired mother is one of the leading young females coming up through our program. Moderate, big bodied, plenty of muscle, and sound.

PHF RAIN GAUGE 1221 LOT

Lots of positives all around with this Rain Gauge son. Double digit CED, negative BW, and a CAB stamp with a Marbling figure in the top 10% of the Angus breed! His Final Answer sired dam is one of the easiest fleshing, low maintenance cows on the farm. Extra soft rib shape and dimension, here’s a really good herd bull option. Recommended for use on heifers.

PHF RAIN GAUGE 1222 LOT

13

The laboratory was very kind to this bull again, as genomics reveal he covers all the bases! 15 different traits in the top 25% of the breed, including $M, $C, Claw, Angle, and growth figures! His Black Magic sired dam has done a good job for our program since she entered production.

- 8 - ANGUS AAA# 20238701 Tattoo: 1220 DOB: 11/16/2021

CED BW WW YW MILK HP DOC MARB REA FAT 4 2.3 59 108 32 15.2 21 0.26 0.68 0.046 15% 15% $EN -16 $M 75 20% $W 60 $F 85 $G 33 $B 118 $C 228 S A V RAINFALL 6846 SQUARE B RAIN GAUGE 8462 S A V EMBLYNETTE 7230 MUSGRAVE SKY HIGH 1535 PHF GEORGINA 9051 PHF GEORGINA 684 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 S A V NET WORTH 4200 S A V EMBLYNETTE 1058 MUSGRAVE BIG SKY FLAG QUEEN W 00649 EXAR BLUE CHIP 1877B CHAMPION HILL GEORGINA 7594

20239810 Tattoo: 1221 DOB: 11/24/2021

AAA#

CED BW WW YW MILK HP DOC MARB REA FAT 12 -0.5 51 97 23 8.6 4 1.20 0.61 0.028 10% 15% 10% $EN -3 20% $M 63 $W 57 $F 69 $G 77 10% $B 146 $C 252 S A V RAINFALL 6846 SQUARE B RAIN GAUGE 8462 S A V EMBLYNETTE 7230 S A V FINAL ANSWER 0035 GRETSCH ZARA 3017 GRETSCH ZARA 1042 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 S A V NET WORTH 4200 S A V EMBLYNETTE 1058 SITZ TRAVELER 8180 S A V EMULOUS 8145 G A R PREDESTINED CIRCLE S ZARA 6409 AAA# 20238702 Tattoo: 1222 DOB: 11/12/2021

CED BW WW YW MILK HP DOC MARB REA FAT 1 3.2 75 134 77 14.9 6 0.67 0.81 0.042 15% 15% 15% 25% $EN -27 $M 76 20% $W 67 25% $F 101 20% $G 54 $B 155 $C 277 20% S A V RAINFALL 6846 SQUARE B RAIN GAUGE 8462 S A V EMBLYNETTE 7230 BYERGO BLACK MAGIC 3348 PHF ABIGALE 9254 WHITESTONE ABIGALE 5139 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 S A V NET WORTH 4200 S A V EMBLYNETTE 1058 SILVEIRAS CONVERSION 8064 BYERGO ELIA CUPCAKE 5900 JINDRA DOUBLE VISION WHITESTONE ABIGALE C214

PHF ATLANTIS 1216 LOT

With a pedigree that includes Atlantis, Bismarck, and Connealy Right Answer within three generations, you’d expect nothing less than high maternal figures all throughout his genomics. Top 15% HP, top 15% Milk, and top 10% $M!

PHF ATLANTIS 1217 LOT

LOT 14

Here is a stout, dense, moderate Square B Atlantis son produced from a Connealy Consensus dam. Another age-advantaged bull with a proven pedigree ready to service mature cows. Top 15% for WW, Top 20% for HP, and top

LOT 15

Delivery available in Bowling Green, Nashville and surrounding areas.

For more information or to place an order please call Mary Taylor Cowles at (270) 791-0000 or Corbin Cowles at (270) 991-2534

SQUARE

- 9 - ANGUS AAA# 20209433 Tattoo: 1217 DOB: 9/27/2021 15

sons of

B ATLANTIS

CED BW WW YW MILK HP DOC MARB REA FAT -1 3.6 75 123 23 14.9 17 0.28 0.96 -0.022 15% 15% 10% 15% $EN -21 $M 68 $W 64 $F 96 $G 43 $B 139 $C 248 S A V RAINFALL 6846 SQUARE B ATLANTIS 8060 ELBANNA OF CONANGA 1209 CONNEALY CONSENSUS 7229 V N A R LASS 3343 EXAR LASS 2694 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 CONNEALY CONSENSUS ELBASTA OF CONANGA 9703 CONNEALY CONSENSUS BLUE LILLY OF CONANGA 16 SITZ ALLIANCE 8119 LEACHMAN LASS 9042 AAA# 20277082 Tattoo: 1216 DOB: 9/27/2021 14

25% for YW!

Recommended for use on heifers. CED BW WW YW MILK HP DOC MARB REA FAT 8 0.3 65 109 33 15.3 10 0.58 0.72 0.056 15% 15% $EN -15 $M 80 10% $W 74 10% $F 78 $G 47 $B 125 $C 242 S A V RAINFALL 6846 SQUARE B ATLANTIS 8060 ELBANNA OF CONANGA 1209 S A V BISMARCK 5682 LS 850 OF 651 BISMARCK LS 651 OF 463 RIGHT ANSWER COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 CONNEALY CONSENSUS ELBASTA OF CONANGA 9703 G A R GRID MAKER S A V ABIGALE 0451 CONNEALY RIGHT ANSWER 746 LS 463 OF 775 PRIORITY

sons of TRUE NORTH & RAINFALL

PHF LS TRUE NORTH 150 864 LOT

SCAN THE QR CODE WITH YOUR SMART PHONE OR TABLET TO VIEW THE VIDEO NOW!

Like the Atlantis progeny, the True North’s continue to be standouts nationwide! This pair of paternal brothers represent what has made these cattle well-received, with their efficiency, structure, and being calving ease in their number profiles. Take your pick, or better yet, double up and make your calf crop even more consistent next year! Both recommended for use on heifers.

PHF LS TRUE NORTH 160 750 LOT

PHF LS RAINFALL 170 950 LOT

Another excellent son of SAV Rainfall, the now decased stud who has ranked near the top of the breed for registrations for consecutive years. Muscle, body volume, all the traits needed to produce a highly desirable calf crop. Top 25% YW, top 15% $M, and top 20% $W.

- 10 - ANGUS AAA# 20318126 Tattoo: 160 DOB: 8/26/2021

CED BW WW YW MILK HP DOC MARB REA FAT 10 -0.2 53 99 28 11.2 18 0.71 0.56 0.024 20% 20% $EN -3 20% $M 70 $W 53 $F 71 $G 54 $B 124 $C 231 S A V RAINFALL 6846 SQUARE B TRUE NORTH 8052 ELBANNA OF CONANGA 1209 S A V BISMARCK 5682 LS 750 OF 565 BISMARCH LS 565 OF 774 INNOVATION COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 CONNEALY CONSENSUS ELBASTA OF CONANGA 9703 G A R GRID MAKER S A V ABIGALE 0451 MAR INNOVATION 251 LS 774 OF 152 461 LEAD ON AAA# 20314548 Tattoo: 170 DOB: 9/12/2021

CED BW WW YW MILK HP DOC MARB REA FAT 5 1.3 68 126 28 12.6 22 0.26 0.64 0.017 25% $EN -20 $M 76 20% $W 67 25% $F 80 $G 34 $B 114 $C 224 COLEMAN CHARLO 0256 S A V RAINFALL 6846 S A V BLACKCAP MAY 4136 BUFORD PATHFINDER C304 LS 950 OF 763 PATHFINDER LS 763 OF 265 INNOVATION O C C PAXTON 730P BOHI ABIGALE 6014 S A V 8180 TRAVELER 004 S A V MAY 2397 S A V RESOURCE 1441 BUFORD ELBA 811Y MAR INNOVATION 251 LS 265 OF 560 IN FOCUS

LOT 18 LOT 17

AAA# 20318034 Tattoo: 150 DOB: 8/17/2021

CED BW WW YW MILK HP DOC MARB REA FAT 11 -0.3 50 105 23 13.2 23 1.23 0.44 0.028 15% 20% 5% $EN -6 25% $M 63 $W 46 $F 72 $G 76 10% $B 149 $C 256 S A V RAINFALL 6846 SQUARE B TRUE NORTH 8052 ELBANNA OF CONANGA 1209 K C F BENNETT SOUTHSIDE LS 864 OF 357 SOUTHSIDE L S 357 OF 041 2076 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 CONNEALY CONSENSUS ELBASTA OF CONANGA 9703 NICHOLS EXTRA K205 K C F MISS 208 S11 GRC BLK BOB 2076 OF 100 ERIN EUROTIA 3074 OF IDEAL 041

PHF ASSET 1299 LOT

19

Asset sons have been popular with our bull customers, and this 1299 fits the same mold as the brothers who have gone through the ring in previous sales. He’s backed by the influence of the 8754 donor on the bottom side. Multiple generations of powerful genetics!

PHF LS ASSET 163 303 LOT

PHF ASSET 2031 LOT

We unfortunately lost the Asset bull entirely too early in his life, and sons like 2031 represent why we liked utilizing him in our program. Balanced trait EPD’s, functional phenotype, and great pedigree.

use on heifers.

163 is bred to make incredible daughters when you consider he boasts Resource, 1961, and 7709 all in the pedigree. Another balanced trait, functional older aged bull. Recommended for use on heifers.

PHF ASSET 1234 LOT

22

LOT 21

PHF ASSET 1237 LOT

Deep bodied, sound structured, and simply functional in design. This Asset son also traces back to the influence of Sitz Upward on the maternal side of his pedigree. Recommended for use on heifers.

Another dense made, stout Asset son who is low maintenance and efficient in his kind. Aged-advantaged bull who is ready to service cows!

- 11 - ANGUS AAA# 20554459 Tattoo: 1299 DOB: 12/16/2021

sons of PHF ASSET

CED BW WW YW MILK HP DOC MARB REA FAT 6 1.6 67 119 29 14.3 17 0.14 0.67 0.046 20% $EN -22 $M 72 25% $W 67 25% $F 82 $G 27 $B 109 $C 213 S A V RESOURCE 1441 PHF ASSET 9039 DA MS BASS BLACKBIRD 77 938 S A V PIONEER 7301 PHF CEC GEORGINA 7000 CHAMPION HILL GEORGINA 8754 RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 DA 095 FOCUS 511 716 D A MS BASS BLACKBIRD 420 77 S A V FINAL ANSWER 0035 S A V BLACKBIRD 5297 S A V HESSTON 2217 CHAMPION HILL GEORGINA 72561 AAA# 20484873 Tattoo: 2031 DOB: 3/1/2022

Recommended for

CED BW WW YW MILK HP DOC MARB REA FAT 12 0.3 62 109 24 6.5 9 0.36 0.46 0.052 10% $EN -21 $M 50 $W 59 $F 66 $G 34 $B 99 $C 178 S A V RESOURCE 1441 PHF ASSET 9039 DA MS BASS BLACKBIRD 77 938 MUSGRAVE 316 STUNNER WHITESTONE PRIMROSE 9122 WHITESTONE PRIMROSE 6052 RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 DA 095 FOCUS 511 716 D A MS BASS BLACKBIRD 420 77 LD CAPITALIST 316 MCATL BLACKBIRD 831-1378 R B TOUR OF DUTY 177 DECADES PRIMROSE 1436 AAA# 20314546 Tattoo: 163 DOB: 8/28/2021

CED BW WW YW MILK HP DOC MARB REA FAT 9 -0.1 60 104 27 11.0 19 0.53 0.35 0.034 25% $EN -19 $M 67 $W 61 $F 68 $G 42 $B 110 $C 210 S A V RESOURCE 1441 PHF ASSET 9039 DA MS BASS BLACKBIRD 77 938 LS 904 OF 470 BANDO 1961 LS 303 OF 601 904 LS 601 OF 405 7709 RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 DA 095 FOCUS 511 716 D A MS BASS BLACKBIRD 420 77 H S A F BANDO 1961 LS 470 OF 187 2382 OAK HOLLOW 7709 OF 1318 1118 LS 405 OF 917 LEAD ON AAA# 20549428 Tattoo: 1234 DOB: 10/16/2021

CED BW WW YW MILK HP DOC MARB REA FAT 10 0.1 53 98 28 11.2 19 0.42 0.62 0.026 20% 25% $EN -14 $M 61 $W 55 $F 84 $G 41 $B 125 $C 223 S A V RESOURCE 1441 PHF ASSET 9039 DA MS BASS BLACKBIRD 77 938 ACF UPWARD 0008 0008-17-214 SHOOPMAN EXPECT 406-17 RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 DA 095 FOCUS 511 716 D A MS BASS BLACKBIRD 420 77 SITZ UPWARD 307R NARDELLI RITA 610 SHOOPMAN EXPECTATION 406 SHOOPMAN PRIDE 11 AAA# 20549429 Tattoo: 1237 DOB: 10/16/2021 23

CED BW WW YW MILK HP DOC MARB REA FAT 8 1.8 65 113 26 $EN -26 $M 57 $W 57 $F 79 $G $B $C S A V RESOURCE 1441 PHF ASSET 9039 DA MS BASS BLACKBIRD 77 938 ISAACS MR IMPRESSION 61A PF MISS BLACKCAP CHISUM 004 BHS’S NELDA 411-14 RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 DA 095 FOCUS 511 716 D A MS BASS BLACKBIRD 420 77 CONNEALY IMPRESSION ISAACS MISS IMAGE 0937 ADR CHISUM 30Y BHS’S 11 BLACKCAP OF WOOLY08

sons of

RESOURCE & RENOVATION

PHF RESOURCE 1242 LOT

PHF RESOURCE 1235 LOT

LOT 24

A pair of flush brothers descending from the legend who led the breed for progeny registrations for many years, SAV Resource.

LOT 26

LOT 27

(LOT 26-27) Coast to coast, cattlemen everywhere are raving about the progeny of the now-deceased SAV Renovation because of their superior phenotype, real performance, and pedigree designed to make great cattle. This pair of flush brothers derive from a Consensus x Final Answer donor who posts impressive spread on her genomic figures. Both recommended for use on heifers.

- 12 - ANGUS AAA# 20476229 Tattoo: 1242 DOB: 9/10/2021

of flush brothers

for progeny

for

years, SAV Resource. Moderate, muscle shape, and low maintenance kind of beef bulls. CED BW WW YW MILK HP DOC MARB REA FAT 1 2.9 49 94 24 12.3 8 -0.50 0.69 0.004 $EN -8 25% $M 53 $W 41 $F 65 $G 1 $B 66 $C 139 RITO 707 OF IDEAL 3407 7075 S A V RESOURCE 1441 S A V BLACKCAP MAY 4136 S A V ANGUS VALLEY 1867 CHAMPION HILL GEORGINA 8628 CHAMPION HILL GEORGINA 6765 R R RITO 707 IDEAL 3407 OF 1418 076 S A V 8180 TRAVELER 004 S A V MAY 2397 S A V IRON MOUNTAIN 8066 S A V MAY 2397 LEACHMAN SAUGAHATCHEE 3000C L L A GEORGINA 419 AAA# 20465238 Tattoo: 1235 DOB: 10/11/2021 25

pair

descending from the legend who led the breed

registrations

many

muscle shape, and low maintenance kind of beef bulls. CED BW WW YW MILK HP DOC MARB REA FAT 3 2.1 53 100 19 11.1 12 -0.11 0.67 0.018 $EN -7 25% $M 54 $W 42 $F 67 $G 17 $B 85 $C 164 RITO 707 OF IDEAL 3407 7075 S A V RESOURCE 1441 S A V BLACKCAP MAY 4136 S A V ANGUS VALLEY 1867 CHAMPION HILL GEORGINA 8628 CHAMPION HILL GEORGINA 6765 R R RITO 707 IDEAL 3407 OF 1418 076 S A V 8180 TRAVELER 004 S A V MAY 2397 S A V IRON MOUNTAIN 8066 S A V MAY 2397 LEACHMAN SAUGAHATCHEE 3000C L L A GEORGINA 419 AAA# 20498108 Tattoo: 2025 DOB: 1/12/2022 26

LOT CED BW WW YW MILK HP DOC MARB REA FAT 9 -0.1 71 121 25 9.2 14 0.77 0.12 0.107 25% 25% $EN -3 20% $M 77 15% $W 75 10% $F 69 $G 44 $B 113 $C 224 S A V RENOWN 3439 S A V RENOVATION 6822 S A V MADAME PRIDE 0151 CONNEALY CONSENSUS 7229 WOODALL 218 OF 887 C 7229 WOODALL 887 OF 635 FA RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 S A V 004 DENSITY 4336 S A V MADAME PRIDE 0075 CONNEALY CONSENSUS BLUE LILLY OF CONANGA 16 S A V FINAL ANSWER 0035 WOODALL LUCY 635 OF 404 188 AAA# 20498106 Tattoo: 2026 DOB: 1/15/2022 27

RENOVATION

LOT CED BW WW YW MILK HP DOC MARB REA FAT 12 0.1 77 138 20 9.6 22 0.71 0.37 0.069 10% 25% 15% 10% $EN -12 $M 72 25% $W 71 15% $F 74 $G 48 $B 122 $C 230 S A V RENOWN 3439 S A V RENOVATION 6822 S A V MADAME PRIDE 0151 CONNEALY CONSENSUS 7229 WOODALL 218 OF 887 C 7229 WOODALL 887 OF 635 FA RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 S A V 004 DENSITY 4336 S A V MADAME PRIDE 0075 CONNEALY CONSENSUS BLUE LILLY OF CONANGA 16 S A V FINAL ANSWER 0035 WOODALL LUCY 635 OF 404 188

Moderate,

PHF RENOVATION 2025

PHF

2026

PHF PANCHO VILLA 2028 LOT

28

PHF VOLTAGE 2029 LOT

sons of PANCHO VILLA, VOLTAGE & STUNNER

The lone Voltage son in the offering that brings plenty of good to the table. His granddam, Emblynette 8502, is now residing in Crossville, TN working for the ZWT Ranch program after leaving a beautiful set of daughters in our program. 2029 posts top 15% for WW and YW and top 20% for $M. Recommended for use on heifers.

One of the first direct sons of the $140,000 SAV Pancho Villa, the Renovation son now working in the Voss Angus program in Iowa! 2028 is royally bred for making daughters, as some of the most desirable cows in the Angus breed can be found in his pedigree. Study the numbers, and he is top 15% for Claw and Angle, top 20% for HP, and top 25% $M!

PHF STUNNER 2000 LOT

A standout prospect sired by the widely used Musgrave 316 Stunner. Phenotypically, this bull puts tremendous attributes in one package with muscle, body volume, and structure. Balanced EPD’s and will leave a phenomenal set of daughters!

- 13 - ANGUS AAA# 20505538 Tattoo: 2028 DOB: 2/16/2022

CED BW WW YW MILK HP DOC MARB REA FAT 2 4.0 63 106 21 14.7 4 0.18 0.10 0.064 20% $EN -9 $M 72 25% $W 50 $F 77 $G 20 $B 96 $C 197 S A V RENOVATION 6822 S A V PANCHO VILLA 0147 S A V EMBLYNETTE 8616 S A V PROTOTYPE 1283 PHF BRENDA 3613 PHF BRENDA 2620 OF 2236 1066 S A V RENOWN 3439 S A V MADAME PRIDE 0151 S A V RAINFALL 6846 S A V EMBLYNETTE 3542 S A V PROVIDENCE 6922 S A V EMBLYNETTE 8411 GRC RIGHT TIME 1066 OF 1070 GRC BRENDA 2236 OF 2451 2194 AAA# 20485917 Tattoo: 2029 DOB: 2/16/2022

CED BW WW YW MILK HP DOC MARB REA FAT 7 1.1 77 137 19 13.4 28 0.13 0.82 0.007 15% 15% 10% 25% $EN -26 $M 76 20% $W 65 $F 92 $G 32 $B 124 $C 237 S A V SUPERCHARGER 6813 PHF VOLTAGE 0045 WOODALL 240 OF9451LUCILLE CM S A V RENOWN 3439 PHF EMBLYNETTE 0052 CHAMPION HILL EMBLYNETTE8502 S A V RECHARGE 3436 S A V MADAME PRIDE 0075 CONNEALY MENTOR 7374 JMC BLACK LUCILLE 9451 529B RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 S A V ANGUS VALLEY 1867 CHAMPION HILL EMBLYNETTE6539 AAA# 20337333 Tattoo: 2000 DOB: 2/2/2022

CED BW WW YW MILK HP DOC MARB REA FAT 5 1.8 69 114 40 8.3 15 0.46 0.63 0.089 1% $EN -19 $M 62 $W 81 4% $F 97 25% $G 38 $B 135 $C 237 LD CAPITALIST 316 MUSGRAVE 316 STUNNER MCATL BLACKBIRD 831-1378 S A V SENSATION 5615 PHF GEORGINA 0043 CHAMPION HILL GEORGINA 3694 CONNEALY CAPITALIST 028 LD DIXIE ERICA 2053 MCATL PURE PRODUCT 903-55 MCATL BLACKBIRD 1378-573 S A V REGISTRY 2831 S A V BLACKCAP MAY 4136 LEACHMAN SAUGAHATCHEE 3000C CHAMPION HILL GEORGINA 2121 LOT

OUT

sons of BENCHMARK

PHF BENCHMARK 2018 LOT

31

If you need to put growth in a calf crop in a hurry, 2018 is one for you. Top 1% for WW and YW, and 10 total EPD figures in the top 10% of the breed. Explosive genetic profile and backed by the Georgina cow family! Please note, only use this bull on mature sets of cows.

With a pedigree that reads extremely similar to Lot 31, 2004 is another direct son of Benchmark out of a Bismarck sired Georgina dam. Top

- 14 - ANGUS AAA# 20489843 Tattoo: 2018 DOB: 2/12/2022

CED BW WW YW MILK HP DOC MARB REA FAT -5 6.7 97 167 31 13.3 13 0.02 1.01 0.002 1% 1% 20% 10% $EN -44 $M 62 $W 76 10% $F 111 10% $G 29 $B 141 $C 245 CONNEALY CONFIDENCE PLUS MILL BRAE BENCHMARK 9016 MILL BRAE FP JOANIE 3063 S A V RAINDANCE 6848 PHF GEORGINA 0042 CHAMPION HILL GEORGINA 8754 CONNEALY CONFIDENCE 0100 ELBANNA OF CONANGA 1209 CONNEALY FINAL PRODUCT MILL BRAE FA JOANIE 9263 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4136 S A V HESSTON 2217 CHAMPION HILL GEORGINA 72561 AAA# 20328727 Tattoo: 2004 DOB: 4/8/2022 32

PHF BENCHMARK 2004 LOT

WW,

20% YW, and top 10% $W. CED BW WW YW MILK HP DOC MARB REA FAT 6 1.4 71 128 37 11.4 14 0.59 0.70 0.055 25% 20% 3% $EN -28 $M 59 $W 77 10% $F 80 $G 48 $B 127 $C 224 CONNEALY CONFIDENCE PLUS MILL BRAE BENCHMARK 9016 MILL BRAE FP JOANIE 3063 S A V BISMARCK 5682 PHF GEORGINA 0051 CHAMPION HILL GEORGINA 8314 CONNEALY CONFIDENCE 0100 ELBANNA OF CONANGA 1209 CONNEALY FINAL PRODUCT MILL BRAE FA JOANIE 9263 G A R GRID MAKER S A V ABIGALE 0451 S A V BRAVE 8320 CHAMPION HILL GEORGINA 6208 AAA# 20343664 Tattoo: 2003 DOB: 2/10/2022 33 PHF BENCHMARK 2003 LOT Big time growth alert! This Benchmark son stands Top 10% for WW and YW, Top 15% $W, and Top 25% $F! Not to mention, 2003 is the first calf of a beautiful Deer Valley Unique daughter. CED BW WW YW MILK HP DOC MARB REA FAT -2 2.5 80 140 26 11.9 20 0.65 0.65 0.040 10% 10% $EN -34 $M 60 $W 71 15% $F 97 25% $G 51 $B 148 $C 252 CONNEALY CONFIDENCE PLUS MILL BRAE BENCHMARK 9016 MILL BRAE FP JOANIE 3063 DEER VALLEY UNIQUE 5635 PHF BLACKBIRD 0009 CARTER’S BLACKBIRD F133 CONNEALY CONFIDENCE 0100 ELBANNA OF CONANGA 1209 CONNEALY FINAL PRODUCT MILL BRAE FA JOANIE 9263 PLATTEMERE WEIGH UP K360 SITZ HENRIETTA PRIDE 643T HA COWBOY UP 5405 CARTER’S BLACKBIRD A194 Performance Feeds LLC would like to thank Pleasant Hill Farms for using our animal nutrition alongside their genetics to create a superior product! For all your animal nutrition needs, please contact Heath Hagan 615-655-7633 or our Home Office 615-699-5080 LOT 33

25%

top

PHF LS GROWTH FUND 152 874 LOT

34

A burly and productive Growth Fund son that has the aggressive genomic spread that has made Growth Fund progeny so highly sought after! If you like cattle that meet the standards both phenotypically as well as on paper, put 152 at the top of your list!

PHF GROWTH FUND 1252 LOT

35

Lots 35 and 37 are flush brothers sired by Growth Fund and backed by the Georgina 8754 donor dam. Genetics suggest plenty of growth and performance these bulls can sire in their calf crops while still leaving a set of productive daughters that resemble the 8754 cow herself.

PHF GROWTH FUND 1253

PHF LS GROWTH FUND 161 970 LOT

Much like his paternal brothers, 161 bends the curve on his genomic figures, with many EPD figures tallying in the top 10% of the breed’s population.

sons

- 15 - ANGUS AAA# 20314542 Tattoo: 152 DOB: 8/18/2021

of GROWTH FUND

Recommended

use

CED BW WW YW MILK HP DOC MARB REA FAT 7 0.9 94 151 27 10.9 19 0.58 0.61 0.029 1% 4% $EN -34 $M 77 15% $W 92 1% $F 119 4% $G 48 $B 167 15% $C 294 10% BASIN PAYWEIGHT 1682 DEER VALLEY GROWTH FUND DEER VALLEY RITA 36113 A A R TEN X 7008 S A LS 874 OF 105 TEN X LS 105 OF 470 BANDO 1961 BASIN PAYWEIGHT 006S 21AR O LASS 7017 PLATTEMERE WEIGH UP K360 DEER VALLEY RITA 9457 MYTTY IN FOCUS A A R LADY KELTON 5551 H S A F BANDO 1961 LS 470 OF 187 2382 AAA# 20314544 Tattoo: 161 DOB: 8/27/2021

for

on heifers.

for

on heifers. CED BW WW YW MILK HP DOC MARB REA FAT 9 0.8 80 147 28 11.6 23 0.31 0.44 0.031 10% 5% $EN -35 $M 71 $W 76 10% $F 116 5% $G 33 $B 149 $C 264 BASIN PAYWEIGHT 1682 DEER VALLEY GROWTH FUND DEER VALLEY RITA 36113 BUFORD PATHFINDER C304 LS 970 OF 565 PATHFINDER LS 565 OF 774 INNOVATION BASIN PAYWEIGHT 006S 21AR O LASS 7017 PLATTEMERE WEIGH UP K360 DEER VALLEY RITA 9457 S A V RESOURCE 1441 BUFORD ELBA 811Y MAR INNOVATION 251 LS 774 OF 152 461 LEAD ON AAA# 20528182 Tattoo: 1252 DOB: 12/24/2021

Recommended

use

CED BW WW YW MILK HP DOC MARB REA FAT 5 1.5 76 134 31 13.4 14 0.23 0.67 0.69 15% 15% 20% $EN -26 $M 73 $W 77 10% $F 90 $G 29 $B 119 $C 227 BASIN PAYWEIGHT 1682 DEER VALLEY GROWTH FUND DEER VALLEY RITA 36113 S A V HESSTON 2217 CHAMPION HILL GEORGINA 8754 CHAMPION HILL GEORGINA 72561 BASIN PAYWEIGHT 006S 21AR O LASS 7017 PLATTEMERE WEIGH UP K360 DEER VALLEY RITA 9457 S A V HARVESTOR 0338 S A V EMBLYNETTE 3301 S A V BISMARCK 5682 CHAMPION HILL GEORGINA 4402 LOT 34

AAA# 20528183 Tattoo: 1253 DOB: 12/16/2021

BIDDING ONLINE AVAILABLE!

LOT

CED BW WW YW MILK HP DOC MARB REA FAT 7 2.1 80 149 38 15.6 20 0.48 0.82 0.047 10% 4% 2% 10% 25% $EN -27 $M 86 4% $W 84 2% $F 114 10% $G 45 $B 158 25% $C 291 10% BASIN PAYWEIGHT 1682 DEER VALLEY GROWTH FUND DEER VALLEY RITA 36113 S A V HESSTON 2217 CHAMPION HILL GEORGINA 8754 CHAMPION HILL GEORGINA 72561 BASIN PAYWEIGHT 006S 21AR O LASS 7017 PLATTEMERE WEIGH UP K360 DEER VALLEY RITA 9457 S A V HARVESTOR 0338 S A V EMBLYNETTE 3301 S A V BISMARCK 5682 CHAMPION HILL GEORGINA 4402

sons of POWERPOINT &

SUPERCHARGER

PHF POWER POINT 1225 LOT

This pair of flush brothers are direct sons of the long time PHF donor 240 who left a monumental impact in Rockfield. Genomics tell us these are both big time calving ease sires well suited to make a great set of low-input replacement females. Both recommended for use on heifers.

PHF POWERPOINT 1240 LOT

PHF SUPERCHARGER 1239 LOT

A full brother to the $10,000 PHF Voltage 0045! Calving ease, great pedigree, top 25% for HP, and top 10% for RE! Recommended for use on heifers.

- 16 - ANGUS AAA# 20326077 Tattoo: 1225 DOB: 10/16/2021

CED BW WW YW MILK HP DOC MARB REA FAT 13 -1.9 53 95 26 15.6 2 0.64 0.53 0.073 10% 4% 10% $EN -2 15% $M 78 15% $W 59 $F 68 $G 46 $B 114 $C 226 TEHAMA REVERE S POWERPOINT WS 5503 S QUEEN ESSA 248 CONNEALY MENTOR 7374 WOODALL 240 OF9451LUCILLE CM JMC BLACK LUCILLE 9451 529B D R SIERRA CUT 7404 TEHAMA ELITE BLACKBIRD T003 S SUMMIT 956 S QUEEN ESSA 0131 G A R RETAIL PRODUCT EXECUTA OF CONANGA 939 S A V FINAL ANSWER 0035 BLACK LUCY OF CONANGA 1864 AAA# 20328914 Tattoo: 1240 DOB: 10/16/2021

CED BW WW YW MILK HP DOC MARB REA FAT 14 -0.6 66 119 27 18.1 -1 0.80 0.85 0.062 4% 15% 2% 20% $EN -17 $M 72 25% $W 68 25% $F 94 $G 59 $B 153 $C 270 25% TEHAMA REVERE S POWERPOINT WS 5503 S QUEEN ESSA 248 CONNEALY MENTOR 7374 WOODALL 240 OF9451LUCILLE CM JMC BLACK LUCILLE 9451 529B D R SIERRA CUT 7404 TEHAMA ELITE BLACKBIRD T003 S SUMMIT 956 S QUEEN ESSA 0131 G A R RETAIL PRODUCT EXECUTA OF CONANGA 939 S A V FINAL ANSWER 0035 BLACK LUCY OF CONANGA 1864 AAA# 20369520

Tattoo: 1239 DOB: 10/25/2021

CED BW WW YW MILK HP DOC MARB REA FAT 8 -0.3 54 97 23 12.9 21 0.15 1.01 -0.010 20% 10% 25% $EN -10 $M 57 $W 52 $F 98 25% $G 37 $B 134 $C 231 S A V RECHARGE 3436 S A V SUPERCHARGER 6813 S A V MADAME PRIDE 0075 CONNEALY MENTOR 7374 WOODALL 240 OF9451LUCILLE CM JMC BLACK LUCILLE 9451 529B RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 S A F 598 BANDO 5175 S A V MADAME PRIDE 8264 G A R RETAIL PRODUCT EXECUTA OF CONANGA 939 S A V FINAL ANSWER 0035 BLACK LUCY OF CONANGA 1864

LOT 40

LOT 38

This pair of Excellence sons are 3/4 brothers and share lots of similarities. High growth, lots of frame, and both rank in the top 20% of the breed for Heifer Pregnancy. Additionally, each of these bulls are backed by beautiful young Vance-sired dams.

sons of EXCELLENCE - 17 - ANGUS AAA# 20340051 Tattoo: 1230 DOB: 9/27/2021 41 PHF EXCELLENCE 1230 LOT

CED BW WW YW MILK HP DOC MARB REA FAT 0 3.0 72 123 28 15.4 12 0.49 0.49 0.002 20% 15% $EN -27 $M 61 $W 66 25% $F 79 $G 44 $B 123 $C 221 S A V ELATION 7899 S A V EXCELLENCE 9182 S A V DUKE GIRL 4441 H VANCE 3824 PHF CEC GEORGINA 8021 CHAMPION HILL GEORGINA 8754 SINCLAIR EMULATION XXP S A V BLACKCAP MAY 1782 S A V RESOURCE 1441 A C DUKE GIRL 57 TC VANCE 011 SITZ HENRIETTA PRIDE 630T S A V HESSTON 2217 CHAMPION HILL GEORGINA 72561 AAA# 20320480 Tattoo: 1231 DOB: 10/30/2021 42 PHF EXCELLENCE 1231 LOT CED BW WW YW MILK HP DOC MARB REA FAT -2 3.6 70 120 33 14.5 22 0.12 0.44 -0.24 25% 15% 20% 10% $EN -37 $M 51 $W 64 $F 90 $G 29 $B 119 $C 205 S A V ELATION 7899 S A V EXCELLENCE 9182 S A V DUKE GIRL 4441 H VANCE 3824 PHF BLACKBIRD 8015 DAMERON BLACKBIRD 518 SINCLAIR EMULATION XXP S A V BLACKCAP MAY 1782 S A V RESOURCE 1441 A C DUKE GIRL 57 TC VANCE 011 SITZ HENRIETTA PRIDE 630T DAMERON FIRST CLASS BT BLACKBIRD 194R Performance Animal Health LLC would like to thank Pleasant Hill Farms for allowing us to be their animal health supplier For all your animal health needs, please contact Heath Hagan 615-655-7633 or our Animal Health Office 615-699-5088 LOT 42 OUT

sons of NIAGARA

PHF LS NIAGARA 175 759 LOT

43

Initiating the trio of Niagara sons, 175 brings together desirable phenotype and genomic progress in one package. Tons of growth and length built into a sound structured frame, along with 16 traits in the top 25% of the breed! Recommended

PHF LS NIAGARA 164 858 LOT

44

Huge carcass figures accompany this Niagara son out of a Vance daughter. He comes with a CAB stamp for carcass improving genetics, boosted by top 10% for Marbling and top 1 for RE! Recommended for use on heifers.

PHF LS NIAGARA 158 868 LOT

Consistency in these Niagara sons comes with their ability to improve carcass figures. Another CAB stamp comes with this high growth herd sire prospect. Top 10% for $B and top 10% $C!

- 18 - ANGUS AAA# 20314549 Tattoo: 175 DOB: 9/22/2021

for use on heifers. CED BW WW YW MILK HP DOC MARB REA FAT 8 0.9 73 132 25 11.7 24 0.88 0.90 0.038 20% 15% 25% 25% 15% $EN -25 $M 68 $W 69 20% $F 100 20% $G 65 20% $B 166 20% $C 283 15% HOOVER DAM S S NIAGARA Z29 JET S S X144 MAR INNOVATION 251 LS 759 OF 466 INNOVATION LS 466 OF 560 FREIGHTLINER SYDGEN C C & 7 ERICA OF ELLSTON C124 B/R NEW DAY 454 JET S S T151 CONNEALY IMPRESSION MAR FINAL KAHUNA 856 CONNEALY FREIGHTLINER LS 560 OF 103 NEW FRONTIER95 AAA# 20314547 Tattoo: 164 DOB: 9/2/2021

CED BW WW YW MILK HP DOC MARB REA FAT 8 0.0 56 105 32 14.1 20 1.13 1.33 0.051 25% 15% 25% 10% 1% $EN 2 10% $M 83 10% $W 67 25% $F 88 $G 82 5% $B 170 15% $C 303 10% HOOVER DAM S S NIAGARA Z29 JET S S X144 H VANCE 3824 LS 858 OF 601 VANCE LS 601 OF 601 REPLICATION SYDGEN C C & 7 ERICA OF ELLSTON C124 B/R NEW DAY 454 JET S S T151 TC VANCE 011 SITZ HENRIETTA PRIDE 630T PHF REPLICATION 0807 LS 303 OF 601 904

20314543 Tattoo: 158 DOB: 8/24/2021

AAA#

CED BW WW YW MILK HP DOC MARB REA FAT 0 3.4 74 130 30 9.6 17 1.11 0.95 -0.018 20% 20% 25% 10% 10% 15% $EN -25 $M 66 $W 68 25% $F 95 $G 81 5% $B 176 10% $C 294 10% HOOVER DAM S S NIAGARA Z29 JET S S X144 MAR INNOVATION 251 LS 868 OF 358 INNOVATION LS 358 OF 076 TEN X SYDGEN C C & 7 ERICA OF ELLSTON C124 B/R NEW DAY 454 JET S S T151 CONNEALY IMPRESSION MAR FINAL KAHUNA 856 A A R TEN X 7008 S A LS 076 OF 355 OBJECTIVE

LOT 43 LOT 44 LOT 45

PHF LS MAGNITUDE 165 769 LOT

The single Magnitude son of the offering that exhibits the same attributes many highly sought after sons have had previously. Long spined, high performing, and plenty of growth. Aggressive EPD profile as well with 12 categories in the top 25% of the breed!

PHF VETERAN 2008 LOT

47

2008 is one of the few progeny we were able to attain from the former Lot 1 of the 2021 bull sale, PHF Veteran 9061, who we lost early in life. Take note that this bull is out of a full sister to PHF Voltage, and is a beautiful young Angus brood cow. Balanced trait EPD’s and functional in his build.

PHF CLASS ACTION 1236 LOT

LOT 46

PHF INSIGHT 2024 LOT

Smooth made, big middled, thick ended, and backed by some of the best female-making cow families in the breed. His sire, Class Action, was produced from a PHF donor, the great Georgina 6174.

During her prime, 8092 was as ideal of an Angus cow as you could ask for, and she has left a lasting legacy with her progeny in our program. This Insight son has a top 10% RE, top 25% WW, and top 25% HP. Quality pieces all the way around in Lot 48.

featured ANGUS BULLS - 19 - ANGUS AAA# 20327947 Tattoo: 2008 DOB: 2/27/2022

CED BW WW YW MILK HP DOC MARB REA FAT 4 2.9 67 114 25 12.7 5 0.65 0.48 0.021 $EN -24 $M 51 $W 59 $F 87 $G 50 $B 137 $C 229 MUSGRAVE SKY HIGH 1535 PHF VETERAN 9061 PHF GEORGINA 684 S A V SUPERCHARGER 6813 PHF BLACKBIRD 0059 WOODALL 240 OF9451LUCILLE CM MUSGRAVE BIG SKY FLAG QUEEN W 00649 EXAR BLUE CHIP 1877B CHAMPION HILL GEORGINA 7594 S A V RECHARGE 3436 S A V MADAME PRIDE 0075 CONNEALY MENTOR 7374 JMC BLACK LUCILLE 9451 529B AAA# 20318111 Tattoo: 165 DOB: 09/02/202

CED BW WW YW MILK HP DOC MARB REA FAT 7 1.5 76 131 31 9.8 24 0.80 0.79 -0.023 15% 20% 20% 25% 25% 10% $EN -30 $M 64 $W 76 10% $F 81 $G 65 20% $B 146 $C 253 K C F BENNETT SOUTHSIDE MEAD MAGNITUDE MEAD PRIMROSE N198 MAR INNOVATION 251 LS 769 OF 403 INNOVATION LS 403 OF 406 904 BANDO 1961 NICHOLS EXTRA K205 K C F MISS 208 S11 PLATTEMERE WEIGH UP K360 MEAD PRIMROSE K247 CONNEALY IMPRESSION MAR FINAL KAHUNA 856 LS 904 OF 470 BANDO 1961 LS 406 OF 2482 7709 AAA# 20489028 Tattoo: 2024 DOB: 2/16/2022 48

CED BW WW YW MILK HP DOC MARB REA FAT 6 2.1 71 116 24 13.9 14 -0.30 0.98 -0.001 25% 25% 10% $EN -19 $M 66 $W 67 25% $F 101 20% $G 14 $B 116 $C 216 S A V BRILLIANCE 8077 PVF INSIGHT 0129 PVF MISSIE 790 S A V PROSPERITY 9131 CHAMPION HILL GEORGINA 8092 CHAMPION HILL GEORGINA 6530 S A V BISMARCK 5682 S A V BLACKCAP MAY 5270 P V F NEW HORIZON 001 P V F MISS RAPTOR 024 S A V PROVIDENCE 6922 S A V EMBLYNETTE 3123 S A V BISMARCK 5682 CHAMPION HILL GEORGINA 2121

LOT

AAA# 20523664 Tattoo: 1236 DOB: 9/16/2021 49

CED BW WW YW MILK HP DOC MARB REA FAT 5 1.4 41 75 34 10 12 0.45 0.43 0.021 10% $EN -7 25% $M 53 $W 48 $F 63 $G 40 $B 103 $C 187 S A V CLASSIFIED 3427 SQUARE B CLASS ACTION 8230 CHAMPION HILL GEORGINA 6174 TC ABERDEEN ACE 966 DBF RUBY JHL 7125 TC RUBY 9062 S A V FIRST CLASS 0207 S A V BLACKCAP MAY 4136 S A V MANDAN 5664 CHAMPION HILL GEORGINA 3694 TC ABERDEEN 759 TC PEGGY 5064 CONNEALY THUNDER TC RUBY 4044

PHF BISMARCK 1257

1258

PHF/RAW HIGH CLASS 1238 LOT

Double bred Georgina, top and bottom side of the pedigree! 1238 is stacked with maternal greats in his lineage, and he has the design, capacity, and structure to last a long time.

LOT 52

BUY BULLS ON TARGET

The best beef starts with quality Angus genetics. Look for the Targeting the Brand™ logo to identify cattle that meet our baseline genetic recommendations.

The logo highlights registered Angus bulls with greater genetic potential to produce calves that meet the most challenging specifications of CAB. Only 1 in 4 non-parent Angus bulls meet the Targeting the Brand™ requirements.

ALL PLEASANT HILL FARMS BULLS, BOTH ANGUS AND SIMMENTAL, HAVE BEEN GENOMICALLY ENHANCED, INCREASING THE PREDICTABILITY AND ACCURACY OF THEIR EPDS. ALL EPDS ARE CURRENT AS OF JANUARY 17, 2023. ALL ANGUS EPDS WILL BE UPDATED ONLINE WEEKLY.

BISMARCK & HIGH CLASS - 20 - ANGUS AAA# 20525650 Tattoo: 1238 DOB: 10/27/2021

sons of

CED BW WW YW MILK HP DOC MARB REA FAT 6 3.0 61 101 24 14.9 6 -0.06 0.49 0.031 15% $EN -23 $M 60 $W 52 $F 65 $G 16 $B 81 $C 165 DAMERON FIRST CLASS PHF HIGH CLASS 8047 CHAMPION HILL GEORGINA 8754 CHAMPION HILL BISMARCK 4617 DALTON FARMS B GEORGINA 007 CHAMPION HILL GEORGINA 8736 EXG RS FIRST RATE S903 R3 DAMERON NORTHERN MISS 3114 S A V HESSTON 2217 CHAMPION HILL GEORGINA 72561 S A V BISMARCK 5682 CHAMPION HILL BLKCP MAY 8264 S A V PERFECTION 1891 CHAMPION HILL GEORGINA 8020 AAA# 20382056 Tattoo: 1257 DOB: 11/12/2021 50

LOT

CED BW WW YW MILK HP DOC MARB REA FAT 0 3.1 68 110 21 13.7 17 -0.23 0.95 -0.038 10% 4% $EN -15 $M 63 $W 58 $F 78 $G 20 $B 98 $C 190 S A V BISMARCK 5682 CHAMPION HILL BISMARCK 6924 CHAMPION HILL GEORGINA 4402 S A V RENOWN 3439 PHF PRIDE 8030 BFCC LADY 0534 G A R GRID MAKER S A V ABIGALE 0451 G A R INTEGRITY CHAMPION HILL GEORGINA 2121 RITO 707 OF IDEAL 3407 7075 S A V BLACKCAP MAY 4136 H A F IDEAL 3452 209K K K R 8015 PRIDE 0023

This bull is sired by the Champion Hill Bismarck 6924, one of the resident herd sires at the Dogwood Hills program that has done a great job siring functional progeny.

AAA# 20382057 Tattoo: 1258 DOB: 11/8/2021 51

PHF BISMARCK

LOT

CED BW WW YW MILK HP DOC MARB REA FAT 8 1.9 61 118 21 7.2 18 0.55 0.58 -0.046 2% $EN -18 $M 43 $W 50 $F 83 $G 52 $B 55 $C 219 S A V BISMARCK 5682 CHAMPION HILL BISMARCK 6924 CHAMPION HILL GEORGINA 4402 EXAR STUD 4658B OSU EMPRESS 8153 OSU EMPRESS 6155 G A R GRID MAKER S A V ABIGALE 0451 G A R INTEGRITY CHAMPION HILL GEORGINA 2121 A A R TEN X 7008 S A BOBO RITA 1559 VIN-MAR O’REILLY FACTOR OSU EMPRESS 4134

This bull is sired by the Champion Hill Bismarck 6924, one of the resident herd sires at the Dogwood Hills program that has done a great job siring functional progeny.

explanation OF EPDS

EXPECTED PROGENY DIFFERENCE (EPD), is the prediction of how future progeny of each animal are expected to perform relative to the progeny of other animals listed in the database. EPDs are expressed in units of measure for the trait, plus or minus. Interim EPDs may appear on young animals when their performance has yet to be incorporated into the American Angus Association National Cattle Evaluation (NCE) procedures. This EPD will be preceded by an “I”, and may or may not include the animal’s own performance record for a particular trait, depending on its availability, appropriate contemporary grouping, or data edits needed for NCE.

PRODUCTION

CALVING EASE DIRECT (CED), is expressed as a difference in percentage of unassisted births, with a higher value indicating greater calving ease in first-calf heifers. It predicts the average difference in ease with which a sire’s calves will be born when he is bred to first-calf heifers.

BIRTH WEIGHT (BW), expressed in pounds, is a predictor of a sire’s ability to transmit birth weight to his progeny compared to that of other sires.

WEANING WEIGHT (WW), expressed in pounds, is a predictor of a sire’s ability to transmit weaning growth to his progeny compared to that of other sires.

YEARLING WEIGHT (YW), expressed in pounds, is a predictor of a sire’s ability to transmit yearling growth to his progeny compared to that of other sires.

CARCASS

MARBLING (MARB), is expressed as a fraction of the difference in USDA marbling score of a sire’s progeny compared to progeny of other sires.

RIBEYE AREA (RE), expressed in square inches, is a predictor of the difference in ribeye area of a sire’s progeny compared to progeny of other sires.

FAT THICKNESS (FAT), expressed in inches, is a predictor of the differences in external fat thickness at the 12th rib (as measured between the 12th and 13th ribs) of a sire’s progeny compared to progeny of other sires.

MATERNAL

MATERNAL MILK (MILK), is a predictor of a sire’s genetic merit for milk and mothering ability in his daughters compared to daughters of other sires. In other words, it is that part of a calf’s weaning weight attributed to milk and mothering ability.

COW ENERGY VALUE ($EN), expressed in dollars savings per cow er year, assesses differences in cow energy requirements as an expected dollar savings difference in daughters of sires. A larger value is more favorable when comparing two animals. Components for computing $EN savings difference include lactation energy requirements and energy costs associated with differences in mature cow size.

$VALUE INDEXES

$Value Indexes, reported in dollars per head, are multi-trait selection indexes where a higher value suggests more profit. The $Value is an estimate of how future progeny of each sire are expected to perform, on average, compared to progeny of other sires if sires were randomly mated to cows and if calves were exposed to the same environment.

MATERNAL WEANED CALF VALUE ($M), an index expressed in dollars per head, predicts profitability differences in progeny due to genetics from conception to weaning. $M is built off of a self-replacing herd model where commercial cattlemen replace 25% of their breeding females in the first generation and 20% in subsequent generations. Remaining cull females and all male progeny are sold as feeder calves. Increased selection pressure on $M aims to decrease overall mature cow size and improve foot structure and fertility while maintaining weaning weights consistent with today’s production.

WEANED CALF VALUE ($W), an index expressed in dollars per head, provides the expected difference in future progeny preweaning performance from birth to weaning. $W assumes that producers retain 20% of their female progeny for replacements and sell the rest of their cull female and male progeny as feeder calves. Over time, increased selection pressure on $W will increase weaning and maternal milk traits while also continuing to increase mature cow size.

FEEDLOT VALUE ($F), an index expressed in dollars per head, is the expected average difference in future progeny performance for post-weaning merit compared to progeny of other sires. The underlying objective assumes commercial producers will retain ownership of cattle through the feedlot phase and sell fed cattle on a carcass weight basis with no considerations of premiums or discounts for quality and yield grade.

GRID VALUE ($G), an index expressed in dollars per carcass, is the expected average difference in future progeny performance for carcass grid merit, including quality and yield grade attributes, compared to progeny of other sires.

BEEF VALUE ($B), an index expressed in dollars per carcass, facilitates simultaneous multi-trait genetic selection for feedlot and carcass merit. $B represents the expected average differences in the progeny postweaning performance and carcass value compared to progeny of other sires. This index assumes commercial producers wean all male and female progeny, retain ownership of these animals through the feedlot phase and market these animals on a quality-based carcass grid.

COMBINED VALUE ($C), an index expressed in dollars per head, includes all traits that make up both $M and $B with the objective that commercial producers will replace 20% of their breeding females per year with replacement heifers retained within their own herd. The remaining cull heifer and steer progeny are then assumed to be sent to the feedlot where the producers retain ownership of those cattle and eventually sell them on a qualitybased carcass merit grid.

- 21 - INFORMATION

- 22 - SIMMENTAL

simmental BULL DIVISION

LOT 53

PHFC BOURBON TRAIL 1121J LOT

Simply put, one of the best individuals we’ve had the privilege of raising! Bourbon Trail is a Fort Knox son out of Jewel 933E, who has quickly cemented her spot at the top of our donor pen. We feel this bull represents so much of what we want our Simmental herd to look like. Offering 1/2 interest in this up and coming breed changing sire.

PHFC FORT KNOX 1122J LOT

PHFC/BBRN FORT KNOX K87B LOT

55

1122J is a flush brother to Bourbon Trail! We can’t overstate the influence 933E has had on our program in her relavitely short stint in our donor battery. Here’s a bull with so much genetic value.

Talk about strength in pedigree, this K87B has it! Direct son of the breed leader Fort Knox and out of the great STF Miss ZW87! This bull had maternal sisters who were highly sought after in past PHF female sales, and he’s sure to catch your eye come sale day. Recommended for use on heifers.

sons of FORT KNOX - 23 - SIMMENTAL PB SM HETERO BLACK HOMO POLLED ASA# 4094294 Tattoo: 1121J DOB: 10/10/2021 53

CED BW WW YW MILK MCE MWW MARB REA FAT 5.6 4 85.3 125.6 20.7 2 63.3 0.24 1.25 -0.101 25% 3% 15% API 118 TI 81.5 W/C BANKROLL 811D W/C FORT KNOX 609F K-LER DOLLY`S QUEEN 609D MR CCF 20-20 BWL JEWEL 933E EKHCC RED JEWEL 760 W/C LOADED UP 1119Y MISS WERNING KP 8543U W/C EXECUTIVE ORDER 8543B GW MISS GPRD 028X MR CCF VISION HTP SVF DEW THE STROKE SVF/NJC BUILT RIGHT N48 EKHCC CROWN JEWEL 523 PB SM BLACK HOMO POLLED ASA# 4112045 Tattoo: 1122J DOB: 11/10/2021

CED BW WW YW MILK MCE MWW MARB REA FAT 9.1 2.5 79.9 116.7 20.7 4.1 60.6 0.25 1.05 -0.074 20% API 125.8 TI 80.6 W/C BANKROLL

W/C FORT KNOX

K-LER DOLLY`S QUEEN 609D MR CCF 20-20 BWL JEWEL 933E EKHCC RED JEWEL 760 W/C LOADED

1119Y MISS WERNING KP

W/C EXECUTIVE

GW MISS GPRD 028X MR CCF VISION HTP SVF DEW THE STROKE SVF/NJC BUILT RIGHT N48 EKHCC CROWN JEWEL 523 PB SM HETERO

ASA# 4076084 Tattoo: K87B DOB: 2/23/2022

811D

609F

8543U

ORDER 8543B

BLACK HOMO POLLED

CED BW WW YW MILK MCE MWW MARB REA FAT 11.3 0.4 65.3 92.3 23.1 4.3 55.8 0.15 0.75 -0.061 API 121.2 TI 71.7

STF

K300 STF

STF DECEPTION W153

MISS WERNING

W/C EXECUTIVE

8543B GW MISS GPRD 028X STF TOO RED G64 H&J PROMISE STF DOMINANCE T171 GCF MISS CALIENTE

W/C BANKROLL 811D W/C FORT KNOX 609F K-LER DOLLY`S QUEEN 609D

MUCH MORE

MISS ZW87

W/C LOADED UP 1119Y

KP 8543U

ORDER

sons

of BANK ON IT & BANKROLL

MLST BITCOIN 244K LOT

56

LOT 56

A powerhouse Bank On It son from the maternal sister to T87 owned by Harvey, the proven and productive Z1 cow. Talk about stoutness, growth, length, and performance all wrapped up in one package! His mother has been a no-miss producer for years in the herd. Recommended for use on

PHFC BANK ON IT 246K LOT

LOT 58

PHFC BANK ON IT 683K LOT

58

A super Bank On It son back to the donor who is now working for Larry Warden’s program in Florida, 683D. This Purebred yearling herd sire prospect is incredibly sound structured, smooth made, and has muscle shape.

This grandson of the Betty Ray 222Z donor also reads calving ease and balanced across the board on paper. Recommended

PHFC/BF1 BANKROLL 254K LOT

59

Bankroll x Broker has been the combination of many dominant and high selling Simmental cattle over the last several years, and 254K holds the same genetics in his pedigree. Low maintenance and efficient in kind!

- 24 - SIMMENTAL PB SM BLACK POLLED ASA# 4125348 Tattoo: 244K DOB: 2/12/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 14.6 -0.5 76.6 105.4 28.2 8.9 66.5 -0.06 0.85 -0.055 15% 20% 20% 10% API 119.1 TI 74.8 W/C BANKROLL 811D W/C BANK ON IT 273H KS MISS SEQUOIA Y770 FBFS WARSAW 068W SVF ABOVE & BEYOND Z1 NLC ABOVE & BEYOND P84 W/C LOADED UP 1119Y MISS WERNING KP 8543U HOOKS/KS SEQUOIA 35S ASR MS SUPER BALDY U851 JS SURE BET 4T FBFS SLOW MELT 089S LCC PAPA FORTE H154L NLC H114 HIONA PB SM BLACK HOMO POLLED ASA# 4123371 Tattoo: 246K DOB: 1/12/2022 57

heifers.

CED BW WW YW MILK MCE MWW MARB REA FAT 9.8 0.9 72.8 101.9 23.9 6.1 60.2 -0.16 1.08 -0.106 15% 15% API 101.3 TI 68.4 W/C BANKROLL 811D W/C BANK ON IT 273H KS MISS SEQUOIA Y770 SVF SLEDGEHAMMER Z40 PHFC BETTY RAY 775E PHFC BETTY RAY 222Z W/C LOADED UP 1119Y MISS WERNING KP 8543U HOOKS/KS SEQUOIA 35S ASR MS SUPER BALDY U851 FLYING B CUT ABOVE SVF/HS EXPECTING A DREAM LF DREAM DOCTOR ELF BETTY RAY W914 PB SM BLACK POLLED ASA# 4026214 Tattoo: 683K DOB: 2/12/2022

for use on heifers.

CED BW WW YW MILK MCE MWW MARB REA FAT 10.5 2.1 77.1 109 25 6.1 63.5 -0.01 0.94 -0.076 API 116.5 TI 72.9 W/C BANKROLL 811D W/C BANK ON IT 273H KS MISS SEQUOIA Y770 SVF SLEDGEHAMMER Z40 M2C/PHF DARLA 683D M2CPHFC ABOVE&BEYOND187Y W/C LOADED UP 1119Y MISS WERNING KP 8543U HOOKS/KS SEQUOIA 35S ASR MS SUPER BALDY U851 FLYING B CUT ABOVE SVF/HS EXPECTING A DREAM SVF STONEHENGE R95 SVF ABOVE & BEYOND T87 PB SM BLACK POLLED ASA# 4152556 Tattoo: 254K DOB: 2/5/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 9.4 2.2 79 112.4 20 5.3 59.4 -0.04 1.05 -0.096 20% API 105.9 TI 73 W/C LOADED UP 1119Y W/C BANKROLL 811D MISS WERNING KP 8543U MR HOC BROKER BV MOUNTAIN MAMMA D9 LAZY H BURNICE Y124 REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III WAGR DREAM CATCHER 03R MISS WERNING 534R SVF STEEL FORCE S701 JM BF H25 MR NLC UPGRADE U8676 LAZY H BURN BABY BURNR34

PHFC ORACLE 1115J

LOT 60

PHFC ORACLE 1114J

PHFC ORACLE 1116J LOT

OUT

LOT 61

A stellar trio of flush brothers out of Betty Ray 222Z, more commonly known as the mother of PHFC/BF1 Mercedes 115J, who sold for $120,000 in our 2021

The Beginning Is Now sale. These Oracle sons all are moderate, dense, well made herd bulls that read calving ease on their genomic EPD reports. Excel on paper, awesome for phenotype, they check all the boxes. Triple down and buy them all to make that next consistent next calf crop!

sons of ORACLE - 25 - SIMMENTAL PB SM HETERO BLACK HOMO POLLED ASA# 4054986 Tattoo: 1115J DOB: 11/1/2021 60

CED BW WW YW MILK MCE MWW MARB REA FAT 9.5 0.5 70.2 100.8 20.7 4.2 55.7 -0.03 0.95 -0.127 2% API 120.3 TI 70.6 LLSF UPRISING Z925 HILB ORACLE C033R SS BABYS BREATH P035 LF DREAM DOCTOR PHFC BETTY RAY 222Z ELF BETTY RAY W914 HEADS UP 20X ET LLSF UNTOUCHABLE U925 SS GOLDMINE L42 SVF BREATH TAKER J130 CNS DREAM ON L186 LF KANDY KISSES SVF/NJC BUILT RIGHT N48 NJC TRUDY PB SM HETERO BLACK HOMO POLLED ASA# 4035435 Tattoo: 1114J DOB: 11/2/2021 61

LOT

CED BW WW YW MILK MCE MWW MARB REA FAT 9.8 1.2 76.2 112.5 20.7 4.3 58.8 -0.06 1.05 -0.127 20% 2% API 124.7 TI 72.8 LLSF UPRISING Z925 HILB ORACLE C033R SS BABYS BREATH P035 LF DREAM DOCTOR PHFC BETTY RAY 222Z ELF BETTY RAY W914 HEADS UP 20X ET LLSF UNTOUCHABLE U925 SS GOLDMINE L42 SVF BREATH TAKER J130 CNS DREAM ON L186 LF KANDY KISSES SVF/NJC BUILT RIGHT N48 NJC TRUDY PB SM HETERO BLACK HOMO POLLED ASA# 4054987 Tattoo: 1116J DOB: 11/12/2021 62

LOT

CED BW WW YW MILK MCE MWW MARB REA FAT 10.5 1.5 80.3 124.1 20.7 5.1 60.8 -0.05 1.14 -0.138 10% 1% API 117.1 TI 75.8 LLSF UPRISING Z925 HILB ORACLE C033R SS BABYS BREATH P035 LF DREAM DOCTOR PHFC BETTY RAY 222Z ELF BETTY RAY W914 HEADS UP 20X ET LLSF UNTOUCHABLE U925 SS GOLDMINE L42 SVF BREATH TAKER J130 CNS DREAM ON L186 LF KANDY KISSES SVF/NJC BUILT RIGHT N48 NJC TRUDY

sons of RIGHT NOW

BIDDING ONLINE AVAILABLE!

PHFC RIGHT NOW 1100J LOT

63

We had the opportunity to lease the services of the AI stud Right Now, and these sons in the sale have us really excited. 1100J is moderate, extra stout, and loaded with rib shape and muscle. Study his genomic EPD’s and they’re flat impressive! Nine different traits in the top 20% of the breed! Recommended for use on heifers.

PHFC RIGHT NOW 1111J LOT

Big

PHFC RIGHT NOW 207K LOT

207K is a full brother in blood to the Lot 63 bull, and they share many of the same attributes. Backed by the lineage of the great 240 Angus donor on his dam’s side, this 3/4 blood has huge spread to his genomic figures. Lots of genetic value found in Lot 65. Recommended for use on heifers.

- 26 - SIMMENTAL 3/4 SM 1/4 AN BLACK HOMO POLLED ASA# 3993575 Tattoo: 1100J DOB: 11/6/2021

CED BW WW YW MILK MCE MWW MARB REA FAT 12.9 -1.5 85.9 133.9 22.5 5.5 65.4 0.3 1.15 -0.074 25% 20% 25% 2% 15% API 135.7 TI 87.1 25% HOOK`S BOZEMAN 8B MR SR 71 RIGHT NOW E1538 MISS SR C1538 MR CCF 20-20 PHFC LUCILLE 965G WOODALL 240 OF9451LUCILLE CM GW-WBF SUBSTANCE 820Y HOOK`S WILL POWER 24W HOOK`S YELLOWSTONE 97Y MISS FR A309 MR CCF VISION HTP SVF DEW THE STROKE CONNEALY MENTOR 7374 JMC BLACK LUCILLE 9451 529B 3/4 SM 1/4 AN HOMO BLACK HOMO POLLED ASA# 4035433 Tattoo: 1111J DOB: 10/6/2021 64

EPD’s

Recommended for use on heifers. CED BW WW YW MILK MCE MWW MARB REA FAT 15.9 -2.4 77.3 126.4 28.3 10.8 66.9 0.31 0.64 -0.078 15% 15% 15% 4% 25% 15% API 159.7 10% TI 84.2 HOOK`S BOZEMAN 8B MR SR 71 RIGHT NOW E1538 MISS SR C1538 LF DREAM DOCTOR PHFC RITA 3612 1035 DD GRC RITA 1035 OF 114 095 GW-WBF SUBSTANCE 820Y HOOK`S WILL POWER 24W HOOK`S YELLOWSTONE 97Y MISS FR A309 CNS DREAM ON L186 LF KANDY KISSES B/R NEW FRONTIER 095 RITA 2107 OF 869 3/4 SM 1/4 AN HOMO BLACK HOMO POLLED ASA# 4036800 Tattoo: 207K DOB: 1/20/2022

time genomic spread and a great pedigree! Another Right Now son who carries on his sire’s reputation of superb

and desirable phenotype.

CED BW WW YW MILK MCE MWW MARB REA FAT 13.3 0.2 88.7 144.7 22.5 5.8 66.8 0.24 0.94 -0.08 15% 10% 25% 15% 15% API 134.1 TI 85.3 HOOK`S BOZEMAN 8B MR SR 71 RIGHT NOW E1538 MISS SR C1538 MR CCF 20-20 PHFC LUCILLE 964G WOODALL 240 OF9451LUCILLE CM GW-WBF SUBSTANCE 820Y HOOK`S WILL POWER 24W HOOK`S YELLOWSTONE 97Y MISS FR A309 MR CCF VISION HTP SVF DEW THE STROKE CONNEALY MENTOR 7374 JMC BLACK LUCILLE 9451 529B

LOT

LOT 63

PHFC REVENUE 1109J

LOT 66

PLEASANT HILL FARMS Genetic Influenced Feeder Calf Sales

The goal for our customers is to use our genetics to improve their respective herds of cattle and increase their production. With that goal in mind, increasing profitability is a must. We are excited and pleased to announce the opportunity to market your feeder calves through two Pleasant Hill Farms Genetic Influenced Feeder Calf Sales each year.

We have partnered with United Producers, Inc to work with us to host and maximize marketability of feeder cattle with known genetics. The Pleasant Hill Farms Genetic Influenced Feeder Calf sale is for your cattle that are sired by Pleasant Hill Farms bulls. The calves will need to meet the health and weaning requirements of the PHF Feeder Calf Sale.

The annual spring PHF Genetic Influenced Feeder Calf Sale will be held on June 6, 2023 at the United Producers Sale facility in Bowling Green, Kentucky.

The annual fall PHF Genetic Influenced Feeder Calf Sale will be held on December 5, 2023 at the United Producers Sale Facility in Bowling Green, Kentucky.

Please join us on Saturday morning in the Cafe at UPI on February 25, 2023 at 8:30 am for breakfast and more detailed information if you have any interest in this opportunity to improve marketing your Pleasant Hill Farms Genetic Influenced feeder cattle.

We are looking forward to this partnership with UPI in order to improve the marketing opportunity and profitability of PHF genetics for our customer beef cattle producers.

sons of REVENUE - 27 - SIMMENTAL PB SM BLACK POLLED ASA# 3993570 Tattoo: 1109J DOB: 10/6/2021 66

LOT

CED BW WW YW MILK MCE MWW MARB REA FAT 10.9 2.4 81.9 124.2 21.1 6.3 62 -0.06 0.96 -0.083 API 113.5 TI 74.7 PROFIT PHFC REVENUE 856F SVF ABOVE & BEYOND T87 CLRWTR KENCO SUPERVISION PHFC SHIMMER 1678D KENCO SHARPER SHIMMER WS PILGRIM H182U WAGR PANARAMA 204Z LF DREAM DOCTOR NLC ABOVE & BEYOND P84 W/C UNITED 956Y SVF NJC PRECIOUS JEWEL TJ SHARPER IMAGE 809U LLSF SHIMMER U566

Purebred Revenue son out of an exquisite dam that descends from the Shimmer cow family. Here’s a long spined, great designed older aged bull that packs rib shape and muscle into a sound and fault free package.

sons of ON THE MARK

PHFC/RAW ON THE MARK 239K LOT

67

Starting the big run of On The Mark sons, 239K traces back to the legendary T87 cow on the maternal side of his pedigree. Utilizing the On The Mark bull was proven to be a big success, and this purebred bull exhibits tremendous phenotypic quality to back up our decision.

SCAN

PHFC/RAW ON THE MARK 240K LOT

ON THE MARK 241K LOT

Genetic gem here! This half-blood spring bull is a grandson of the immortal Georgina 8577, one of the cows that changed the trajectory of our program!

We’ve had good fortune with the Kashmere cow family, and this 241K reflects that success. Built right and tremendous future upside here. Balanced set of

- 28 - SIMMENTAL PB SM BLACK POLLED ASA# 4143230 Tattoo: 239K DOB: 3/7/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 10.3 3 80.8 118.9 22.6 3.3 63 -0.14 0.97 -0.101 15% API 105.5 TI 71.2 W/C LOADED UP 1119Y JASS ON THE MARK 69D JASS SABLE`S TIME 53X SVF SLEDGEHAMMER Z40 PHFC JASMINE 791E M2C/PHF JASMINE 905Z REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III HTP SVF IN DEW TIME RSF SABLE 1223R FLYING B CUT ABOVE SVF/HS EXPECTING A DREAM MR NLC UPGRADE U8676 SVF ABOVE & BEYOND T87 1/2 SM 1/2 AN BLACK POLLED ASA# 4151722 Tattoo: 238K DOB: 3/4/2022

Recommended for use on heifers. CED BW WW YW MILK MCE MWW MARB REA FAT 12.1 1.6 77.2 119.8 21.2 4.9 59.7 0.1 0.53 -0.035 API 103.6 TI 69.2 W/C LOADED UP 1119Y JASS ON THE MARK 69D JASS SABLE`S TIME 53X WF4 DOLLARS UP 5101 LS 883 OF 557 DOLLAR LS 557 OF 177 RIGHT ANSWER REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III HTP SVF IN DEW TIME RSF SABLE 1223R PLATTEMERE WEIGH UP K360 CONNEALY RIGHT ANSWER 746 LS 177 OF 357 FREIGHTLINER 1/2 SM 1/2 AN BLACK HOMO POLLED ASA# 4151723 Tattoo: 240K DOB: 3/3/2022

PHFC/RAW ON THE MARK 238K LOT A half-blood installment of an On The Mark son tracing back to the influence of Connealy Right Answer back in his dam’s pedigree.

Recommended for use on heifers. CED BW WW YW MILK MCE MWW MARB REA FAT 12.3 1.2 75.1 113.2 21.1 5.5 58.6 0.05 0.67 -0.033 API 106.3 TI 67.1 W/C LOADED UP 1119Y JASS ON THE MARK 69D JASS SABLE`S TIME 53X H VANCE 3824 PHF WDRF GEORGINA 8043 CHAMPION HILL GEORGINA 8577 REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III HTP SVF IN DEW TIME RSF SABLE 1223R TC VANCE 011 SITZ HENRIETTA PRIDE 630T S A V BISMARCK 5682 CHAMPION HILL GEORGINA 8154 PB SM BLACK POLLED ASA# 4143227 Tattoo: 241K DOB: 3/4/2022 70

PHFC/RAW

EPD’s to boot! CED BW WW YW MILK MCE MWW MARB REA FAT 10.6 2.8 78.6 115.4 21.7 3.3 61 -0.11 0.81 -0.088 API 108.5 TI 70.6 W/C LOADED UP 1119Y JASS ON THE MARK 69D JASS SABLE`S TIME 53X PHFC LEGENDARY 657D PHFC KASHMERE 975G PHFC KASHMERE 690D REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III HTP SVF IN DEW TIME RSF SABLE 1223R FBFS WHEEL MAN 649W SVF ABOVE & BEYOND T87 WLE BIG DEAL A617 MF MISS KASHMERE S330

LOT 67 OUT THE QR CODE WITH YOUR SMART PHONE OR TABLET TO VIEW THE VIDEO NOW!

PHFC/RAW ON THE MARK 242K LOT

71

This purebred On The Mark stems from the tried and true Eurotia cow family that has been a staple of the PHF program for generations. Here’s a shot more aggressive Weaning and Yearling growth numbers for an On The Mark son as well.

PHFC/RAW ON THE MARK 219K LOT

73

Stout built, powerhouse baldy! 219K has as much shape and muscle as any in the offering while still posting a double digit CE figure! Not to mention, his donor dam is 222Z, making his maternal sisters the famous trio of Bankroll females who averaged over $50,000 each. Recommended for use on heifers.

PHFC COPACETIC 203K LOT

PHFC/RAW ON THE MARK 243K LOT

72

Dig deep into this bull’s pedigree and you will see the influence of several sires known for producing high quality daughters, such as Dream Doctor and Welsh’s Dew It Right. Power in the blood in 243K.

BRRN/PHFC

74

A red powerhouse! This County O son that traces back to the dam of Bank On It on the bottom side is impressive for his muscle, growth, and soundess. Older age bull that is ready to go to work servicing cows!

PHFC/BGB 20-20 1123J LOT

is the first calf out of the solid black full sister to the $202,000-valued W/C Bank On It. A well designed son of the widely-used WLE Copacetic that reads big on paper for growth and muscle - top 25% WW and top 3% for REA.

Product of the mating of breed legend genetics - sired by 20-20 and traces back to the maternal influence of Ebony Antoinette. Shapely, long spined, and built with extra chrome! Recommended for use on heifers.

featured SIMMENTAL BULLS - 29 - SIMMENTAL PB SM BLACK POLLED ASA# 4143228 Tattoo: 242K DOB: 3/7/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 8.9 2.3 78.5 118.1 21.7 2.4 60.9 0.04 0.91 -0.074 API 112 TI 74.4 W/C LOADED UP 1119Y JASS ON THE MARK 69D JASS SABLE`S TIME 53X WAGR CATALYST 225C PHFC EUROTIA 865F PHFC EUROTIA 4682 1128DD REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III HTP SVF IN DEW TIME RSF SABLE 1223R MR CCF VISION 3C MELODY M668 BZ LF DREAM DOCTOR GRC EUROTIA 1128 OF 2220 BW PB SM BLACK POLLED ASA# 4143229 Tattoo: 243K DOB: 3/1/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 11 2.4 76.6 110.4 22.1 4.2 60.3 -0.05 0.94 -0.089 API 112 TI 71.2 W/C LOADED UP 1119Y JASS ON THE MARK 69D JASS SABLE`S TIME 53X M2C/PHF SNIPER 492B PHFC MISS 720E PHFC MISS 504C REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III HTP SVF IN DEW TIME RSF SABLE 1223R JF AMERICAN PRIDE 0987X SVF ABOVE & BEYOND T87 SVF A65 PHFC MISS 3543A PB SM BLACK HOMO POLLED ASA# 4077528 Tattoo: 219K DOB: 3/19/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 10.8 1.2 69.9 101.2 23 3.4 57.9 -0.21 1 -0.099 25% API 112.8 TI 65.1 W/C LOADED UP 1119Y JASS ON THE MARK 69D JASS SABLE`S TIME 53X LF DREAM DOCTOR PHFC BETTY RAY 222Z ELF BETTY RAY W914 REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III HTP SVF IN DEW TIME RSF SABLE 1223R CNS DREAM ON L186 LF KANDY KISSES SVF/NJC BUILT RIGHT N48 NJC TRUDY PB SM RED POLLED ASA# 3970742 Tattoo: J802 DOB: 9/4/2021

SEQUOIA COUNTY J802 LOT

CED BW WW YW MILK MCE MWW MARB REA FAT 8.4 0.6 76.5 102.3 19.7 2.5 57.9 0.02 1.36 -0.081 1% API 126 TI 74.3 W/C LOADED

GEFF COUNTY O RUBY NFF RHYTHM 475B W/C BULLSEYE 3046A W/C MISS WERNING 8002F KS MISS SEQUOIA Y770 REMINGTON LOCK N LOAD54U AUBREYS BLACK BLAZE III AJE/PB MONTECITO 63W RHYTHM 418P REMINGTON LOCK N LOAD54U MISS WERNING KP 8543U HOOKS/KS SEQUOIA 35S ASR MS SUPER BALDY U851 PB SM HETERO BLACK HOMO POLLED ASA# 4035441 Tattoo: 203K DOB: 2/12/2022 75

UP 1119Y

203K

CED BW WW YW MILK MCE MWW MARB REA FAT 9.3 4.1 85.7 125.4 24.2 4.9 67 0.18 1.29 -0.103 25% 2% 15% API 118.8 TI 81.4 HPF QUANTUM LEAP Z952 WLE COPACETIC E02 CMFM JOY 02ZB W/C BANKROLL 811D BSKF BLACK BEAUTY KS MISS SEQUOIA Y770 HTP/SVF DURACELL T52 RP/MP RIGHT TO LOVE 015U CIRCLE M TEJAS CMFM BRUSHS JOY 802Z W/C LOADED UP 1119Y MISS WERNING KP 8543U HOOKS/KS SEQUOIA 35S ASR MS SUPER BALDY U851 PB SM BLACK POLLED ASA# 4112651 Tattoo: 1123J DOB: 10/22/2021

CED BW WW YW MILK MCE MWW MARB REA FAT 12.4 0.9 65.3 86.1 17.9 4 50.5 -0.2 1.03 -0.126 25% 2% API 108.3 TI 62.6 MR CCF VISION MR CCF 20-20 HTP SVF DEW THE STROKE SS GOLDMINE L42 SS ATHENA SVF NJC MAGNETIC LDY M25 MR NLC UPGRADE U8676 GCF MISS ELSA WLE POWER STROKE HTP SVF HONEYDEW WLE POWER STROKE GW MISS LUCKY BUCK 858G GFI MAGNUM K52 NJC EBONY ANTOINETTE OUT OUT

sons of

DREAM ON & STEEL FORCE

PHFC BUILT RIGHT 251K LOT

77

We mated our F028 donor to Built Right with the goal of making functional, maternally oriented cattle, and 251K fits that mold. There’s a reason Built Right’s influence has stood the test of time!

PHFC/LLCC STEEL FORCE J105 LOT

78 PHFC DREAM ON 255K LOT

A pair of direct sons of the breed legend Steel Force! Stout made, square built, and superb look all built in to a moderate and burly package - both bulls represent all the things that made Steel Force so popular to begin with. Lot 78 comes in a 3/4 blood package, while Lot 79 is purebred!

recommended for use on heifers.

PHFC/LLCC STEEL FORCE J112 LOT

79

Why reinvent the wheel? Sired by one of the breed’s all-time icons, this Dream On son is a maternal brother to PHFC Commander, the Copacetic son now working for the Badger Creek program. This purebred herd sire prospect is a maternal maker through and through!

PHFC/LLCC DREAM ON J113 LOT

81

Another Dream On son in a purebred package that descends from the influence of the dam of Broker, the great H25. Power built in on both top and bottom of this pedigree.

- 30 - SIMMENTAL PB SM BLACK POLLED ASA# 4161718 Tattoo: 251K DOB: 1/16/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 11.1 2.15 74.55 107.5 17.3 6.05 54.55 0.02 0.66 -0.08 15% API 119.6 TI 71.4 CNS DREAM ON L186 SVF/NJC BUILT RIGHT N48 NJC EBONY ANTOINETTE PROFIT BFJV DAKOTAS PROFIT F028 MECC DAKOTA 4924D NICHOLS LEGACY G151 CNS SHEEZA DREAM K107W BLACK IRISH KANSAS NJC BETSY ROSS WS PILGRIM H182U WAGR PANARAMA 204Z MR TR HAMMER 308A ET MISS DRIVER 3/4 SM 1/4 AN BLACK POLLED ASA# 4076302 Tattoo: J105 DOB: 9/13/2021

Both

CED BW WW YW MILK MCE MWW MARB REA FAT 12.2 0.7 69.2 98.1 18.8 5.2 53.4 0.13 0.28 -0.049 API 112 TI 67.7 CNS DREAM ON L186 SVF STEEL FORCE S701 SVF SHEZA BEAUTY L901 M2C KING JEWELL 151Y LADY 405B B A R MISS NINA 619 NICHOLS LEGACY G151 CNS SHEEZA DREAM K107W PVF-BF BF26 BLACK JOKER SVF SHEZA LADY J900 RC CLUB KING 040R SVF/NJC CROWN JEWEL R155 MYTTY IN FOCUS B A R MISS NINA 321 PB SM BLACK POLLED ASA# 4076298 Tattoo: J112 DOB: 9/20/2021

CED BW WW YW MILK MCE MWW MARB REA FAT 9.3 4.4 84.1 126.3 17.2 2.3 59.3 -0.06 0.72 -0.075 API 103.3 TI 72.4 CNS DREAM ON L186 SVF STEEL FORCE S701 SVF SHEZA BEAUTY L901 MR CCF C101 LLCC BEAUTY E703 LLCC BLAZE C529 NICHOLS LEGACY G151 CNS SHEEZA DREAM K107W PVF-BF BF26 BLACK JOKER SVF SHEZA LADY J900 MR HOC BROKER JAS JESTRESS 9015 M2C KING JEWELL 151Y LLCC BLK BEAUTY U805 PB SM BLACK POLLED ASA# 4141421 Tattoo: 255K DOB: 1/10/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 11.7 3 84.1 120.3 16.4 5.2 58.4 0.01 1.05 -0.132 20% 1% API 120.7 TI 77 NICHOLS LEGACY G151 CNS DREAM ON L186 CNS SHEEZA DREAM K107W MR NLC UPGRADE U8676 PHFC SHEZA LOOKER 301A MISS CCF SHEZA LOOKER NICHOLS BLK DESTINY D12 NICHOLS DEBRA D81 SRS FRANCHISE F601 NICHOLS JOLIETTE 107W ELLINGSON LEGACY M229 MS NLC MOJO S6119 B SVF/NJC BUILT RIGHT N48 SVF SHEZA FANTASY N906 PB SM BLACK POLLED ASA# 4076304 Tattoo: J113 DOB: 9/20/2021

CED BW WW YW MILK MCE MWW MARB REA FAT 9.4 2 74.3 98.5 18.7 5.7 55.8 -0.07 0.76 -0.097 API 107.7 TI 68.7 NICHOLS LEGACY G151 CNS DREAM ON L186 CNS SHEEZA DREAM K107W JM DT-H25-U53 LLCC MISS RUBY Y120 SF MISS TINA NICHOLS BLK DESTINY D12 NICHOLS DEBRA D81 SRS FRANCHISE F601 NICHOLS JOLIETTE 107W HTP SVF IN DEW TIME JM BF H25 BF L119 9 - 11 FB MISS CREDIE

LOT 79

PHFC GAME CHANGER 205K LOT

82

Direct son of the Kenco Cattle resident herd sire, KCC1 Game Changer, and out of the Caroline cow family on the bottom side. Genomics show he is calving ease with over 130 API figure at the time of this catalog. Recommended for use on heifers.

PHFC INNOVATOR 256K LOT

84

Lots 84-85 are two more flush brothers from the successful flush of Innovator to the long time proven matriarch at PHF, Zel Y491. Moderate in stature, burly ribbed, and lots of power are the consistent attributes this mating has continued to show. They should leave a set of feeder calves with muscle and a set of daughters that are low maintenance and efficient in their kind. Lot 84 recommended for heifers.

PHFC/BGB QUANTUM LEAP 1124J LOT

sons of GAME CHANGER & INNOVATOR

PHFC GAME CHANGER 1110G LOT

83

Another stacked pedigree of breed greats! You’d be hard pressed to find a genetic combination of Quantum Leap on top and a maternal granddam like Alley 247Y on the bottom. Calving ease to boot and bred to make great females! Recommended for use on heifers.

The second Game Changer progeny that was boosted from his genomic results. A purebred, aged-advantaged herd sire prospect with good spread on paper and progressive indexes. Over 140 on API! Recommended for use on heifers.

PHFC INNOVATOR 253K LOT

- 31 - SIMMENTAL PB SM HOMO BLACK POLLED ASA# 4036798 Tattoo: 205K DOB: 1/20/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 12.3 -0.6 66.1 93.1 16.4 5.6 49.4 0.11 1.04 -0.085 15% 20% API 135.6 TI 72.3 MR TR HAMMER 308A ET KCC1 GAME CHANGER 76G TKCC VICTORIA 57A PHFC LEGENDARY 657D PHFC CAROLINE 037H FBFS CAROLINE 015C MR NLC UPGRADE U8676 SVF/HS EXPECTING A DREAM CLO LTS ENTOURAGE 72T FORD RJ DOLLY Y83 FBFS WHEEL MAN 649W SVF ABOVE & BEYOND T87 GCF MR MACGWIRE Y78 RDDS MS DREAM ON 844U PB SM BLACK POLLED ASA# 3993569 Tattoo: 1110J DOB: 11/6/2021

CED BW WW YW MILK MCE MWW MARB REA FAT 15.4 -0.2 72.3 110.2 18.4 8.2 54.5 0.19 0.9 -0.096 10% 20% 15% API 140 TI 79 MR TR HAMMER 308A ET KCC1 GAME CHANGER 76G TKCC VICTORIA 57A SSC SHELL SHOCKED 44B KENCO MISS 3X73G KENCO SHARPIE 3X73B MR NLC UPGRADE U8676 SVF/HS EXPECTING A DREAM CLO LTS ENTOURAGE 72T FORD RJ DOLLY Y83 REMINGTONSECRETWEAPON185 LAZY H SHEZ TOO COOL W58 TJ SHARPER IMAGE 809U LLSF SHIMMER U566 5/8 SM 3/8 AN HOMO BLACK POLLED ASA# 4141420 Tattoo: 256K DOB: 1/25/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 9.7 1.4 81.9 124.9 20.3 3.5 61.1 0.29 0.67 -0.045 API 116 TI 78.5 TJ MAIN EVENT 503B CDI INNOVATOR 325D CDI MS SHEAR FORCE 49U DUFF NEW EDITION 6108 ZEIS MISS ZEL Y491 ZEIS MISS DRIVE N443 MR NLC UPGRADE U8676 TJ MISS NEW DAY U14 HOOKS SHEAR FORCE 38K CDI MS SAVANNA 3R O C C GENESIS 872G O C C DIXIE ERICA 814G HC POWER DRIVE 88H ZEIS MISS FORTUNE J79 5/8 SM 3/8 AN HOMO BLACK POLLED ASA# 4141422 Tattoo: 253K DOB: 1/12/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 8.9 2 80.2 117.3 20.3 2.9 60.3 0.08 0.93 -0.073 15% 15% API 96.4 TI 71.9 TJ MAIN EVENT 503B CDI INNOVATOR 325D CDI MS SHEAR FORCE 49U DUFF NEW EDITION 6108 ZEIS MISS ZEL Y491 ZEIS MISS DRIVE N443 MR NLC UPGRADE U8676 TJ MISS NEW DAY U14 HOOKS SHEAR FORCE 38K CDI MS SAVANNA 3R O C C GENESIS 872G O C C DIXIE ERICA 814G HC POWER DRIVE 88H ZEIS MISS FORTUNE J79 PB SM BLACK POLLED ASA# 4112652 Tattoo: 1124J DOB: 9/19/2021

CED BW WW YW MILK MCE MWW MARB REA FAT 10.1 0.8 77.5 111.2 18.7 4.6 57.4 0.09 0.94 -0.095 API 119.5 TI 76.7 HTP/SVF DURACELL T52 HPF QUANTUM LEAP Z952 RP/MP RIGHT TO LOVE 015U YARDLEY HIGH REGARD W242 HPF/AF/B&K MS ALLEY 294C WHF/PRS/HPF ALLEY 247Y CNS DREAM ON L186 HTP SVF HONEYDEW SVF/NJC BUILT RIGHT N48 PCC QUEENS VALENTINE R9 YARDLEY IMPRESSIVE T371 MISS YARDLEY T68 JF MILESTONE 999W WHF SIERRA 245S BIDDING ONLINE AVAILABLE!

If you’re searching for a half-blood, be sure to have Lot 87 to the list. This Broker grandson is desirable in his phenotypic makeup and should leave a great set of daughters behind.

PHFC/BF1 DOUBLE UP 250K LOT

We conclude the offering with a son of the popular AI sire Double Up out of the legendary Wesner cow lineage, the great Missy’s! A purebred calving ease sire offering tremendous genetic potential and is ready to go to work for you. Recommended for use on heifers.

SCAN THE QR CODE WITH YOUR SMART PHONE OR TABLET TO VIEW THE VIDEO NOW!

- 32 - SIMMENTAL 1/2 SM 1/2 AN BLACK POLLED ASA# 4140522 Tattoo: 257K DOB: 1/17/2022

featured SIMMENTAL BULLS

87 PHFC/TSSC MR.BROKER 257K LOT

CED BW WW YW MILK MCE MWW MARB REA FAT 4.9 5.1 87.6 128.5 18.5 -0.3 62.2 -0.11 0.83 -0.047 20% 25% API 74.1 TI 66.5 MR HOC BROKER TSSC MR. HOC BROKER 68F SCHELSKES MS MAGGIE 743 TLLC ONE EYED JACK MISS JACKIE SRC E102 MISS CALLIE SRC C1025 SVF STEEL FORCE S701 JM BF H25 EXAR LUTTON 1831 MISS SA MARGE 207 LONG`S SHEAR PLEASURE LONG`S MISS SWEET TREAT PVF INSIGHT 0129 G A R BEXTOR G158 PB SM BLACK POLLED ASA# 4152895 Tattoo: 250K DOB: 1/16/2022

CED BW WW YW MILK MCE MWW MARB REA FAT 12.2 0.8 76.6 102.3 21.6 5.8 59.9 0.08 0.8 -0.078 API 121.6 TI 76.1 W/C DOUBLE DOWN 5014E WHF/JS/CCS DOUBLE UP G365 WHF SUMMER 365C WLE BIG IRON E205 TYLERTOWN MISS IRON TYLERTOWN MISSY W/C EXECUTIVE ORDER 8543B W/C MISS WERNING 5014C CCR WIDE RANGE 9005A WHF ANDIE 365A WLE UNO MAS X549 C BAR/WLE WANDA A991 SVF/NJC BUILT RIGHT N48 WLE/LWSC MISSY A407 LOT 87

LOTS 90-140 COMMERCIAL FEMALES

Lots 90-120 will consist of high quality yearling black and black baldy replacement commercial heifers. Each lot will consist of groups of like heifers. These heifers have been vaccinated, de-wormed and reproductive tract scored. These heifers were born between 1/1/2022 and 3/31/2022. They are from Green Family Farms, which is a Pleasant Hill Farms customer. We greatly appreciate them sharing their replacement heifers.

The commercial bred heifer Lots 121-140 are from Lundy Farms. This is an excellent set of bred twoyear-olds calving March and April. The Lundys are PHF customers as well and we really appreciate them sharing their commercial bred heifers through this sale. Here is your chance to add excellent replacement females to your beef cattle herds!

female LOTS - 33 - COMMERCIAL

notes PAGE - 34 - NOTES

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4/29/2023 : Building For The Future Spring Production Sale 10/14/2023 : The Future is Now Fall Production Sale 2/24/2024 : Pleasant Hill Farms 29th Annual Fall Production Sale Selling 200+ Lots of Bulls, Registered Females & Commercial Heifers! 10/12/2024 : Pleasant Hill Farms 12th Annual Fall Production Sale Donors, Pairs, Heifers & Genetic Opportunities save THE DATE

bull sale PLEASANT HILL FARMS

- 36 - PHF

Overview

Welcome to the Pleasant Hill Early March Madness Bull and Heifer Sale. I think you will agree that the Pleasant Hill crew has put together a powerful set of cattle for your consideration. As the consulting nutritionist for Pleasant Hill and Performance Feeds, I strive to develop optimal nutrition and management programs to match and express the genetic potential of the cattle while giving special attention to safeguarding soundness and reproductive longevity.

Nutritional Philosophy

The nutritional treatment of breeding stock from conception to breeding can have a profound effect on their lifetime potential. Nutritional influences on future health and productivity have been traced as far back as early embryonic development; a concept termed “fetal programming”. That is why we focus not only on the nutrient requirements of the cow throughout her life cycle but also the nutritional factors that affect gene expression of economically important traits in the developing calf. From conception to turnout, we focus on expressing the genetic potential of the cattle without compromising structural soundness and breeding performance.

Bull and Heifer Development

Pleasant Hill bulls and heifers have been developed in a large-paddock environment to provide abundant exercise to promote structural soundness and athleticism. Nutritionally, they were developed on high-roughage rations with particular attention given to optimal protein, energy, vitamin and trace mineral supplementation to ensure proper reproductive development and structural longevity. We think that you will agree that our nutritional and management philosophies have produced an exceptional set of bulls and heifers that are ready to go to work for you. Buy with confidence!

Allen Stateler, Ph.D. Consulting Nutritionist

Nutrition Service Associates (NSA)

Performance Feeds

402.992.6205

words FROM THE NUTRITIONIST - 37 - NUTRITION

Early March Madness Bull & Heifer Sale FEBRUARY 25, 2023 • 1:30PM