The 2012 tourism marketing plan enhances provincial government and industry efforts to position Prince Edward Island as a premier destination by evolving the province’s brand and building on past successes.
Highlights of the marketing plan include:
• A new P.E.I. Bound contest;
• Enhanced creative for magazine and print marketing campaigns;
• Broadcast opportunities, including Come Dine with Me Canada and Tout le Monde en Parle; and
• A more strategic presence at festivals and events in key markets.
