two thousand and nine through two thousand and ten
hello, My name is Gabriel Puerto, and this is my industrial design portfolio. Here is a compilation of several projects I have completed at The Cleveland Institute of Art.
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CVI Hydro-Basket
Cuyahoga Valley Initiative came to us with an interesting and challenging problem to solve- making the steel bulkhead structures that run along the Cuyahoga River more friendly for plants and micro-organisms. This is my process for tackling this issue.
01 CVI project
research Extensive research was done into ecosystems, biomimetic process, and the Cuyahoga Valley in order to fully understand the problem.
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research
CVI project 01
Using nature to solve an environmental problem Field trips, lectures, discussions. Through talking to experts and using new resources, I attempted to uncover how we as designers can use nature to solve problems.
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01 CVI project
concepts Initial concepts explored three different stages I identified. These stages served as a strategy for solving the problem.
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concepts
CVI project 01
short term
mid-term
long term
retrofit solutions for existing
Semipermanent structures
long range plan for
bulkheads
replacing certain sections
reconstructing and
of the steel bulkheads
revamping sections of bulkhead. permanent structures. 9
01 CVI project
Problem: Steel bulkheads along the Cuyahoga River not a welcoming habitat for plants and microorganisms
Solution: The Hydro-basket. A redesign of the existing chub baskets that would have buoyant characteristics, allowing for less maintenance, and well as more success in growing plants.
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final
CVI project 01
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01 CVI project
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CVI project 01
Function The plant sits in one basket, suspended above the water level by the outer buoyant ring. The outer shell forms a protective barrier and dark, safe habitat for micro organisms and fish larvae
Life-cycle The new eco-baskets are made of a ceramic material, using environmentally friendly fabrication. It also allows for the baskets to be produced in mass quantities, much like flower pots.
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02
Little Tikes water toy
Little Tike toy company challenged us to come up with a water toy for kids ages 2-6 years old. The toy was to take into consideration the development of a child in that age range. This is my process and solution for this issue.
02 Little Tikes project
Target market -parents of children ages 2-5 years old
Ask of the toy: Is it safe?
-fun, playful and energetic kids
Small parts that can be swallowed
-homeowners with ample yards
Sharp edges, pinch points
-caring, cooperative parents -global (ethnically universal) -suburban area inhabitants -seasonal climate
expectations: FUN! safe easy minimal small parts minimal moving parts durable (able to withstand abuse from weather and use) withstand multiple summers
Does it suit the child’s interests Does the toy challenge without frustrating? Does the toy have more than 1 use? Will the toy have long term interest? Does the toy perpetuate sexist or ethnic stereotypes? Does the toy encourage aggressive or violent behavior? Does the toy allow the child to participate?
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research
Little Tikes project 02
Gross Motor Skills - Part of child’s motor development, these movements come from large muscle groups and whole body movement
Self Help Skills
(walking, running, climb stairs)
(leading to independence in
Fine Motor Skills - small
“looking after ones self”)
muscle movements which occur in the fingers, use of hands (writing,building with blocks etc.)
Cognitive Adaptive or Personal Reasoning Skills
Expressive Language Skills (speech and hearing)
(leads to “thinking” and involving learning through our senses).
Receptive Communication Skills Receiving messages and understanding
Executive Function self-regulation element exert self-control & discipline
Social Skills (relationships with others emotional development)
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02 Little Tikes project
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concepts
Little Tikes project 02
initial ideas lots of brainstorming about various ideas for water toys. Some large, some small, some wacky, and some simple.
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02 Little Tikes project
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refinement
Little Tikes project 02
refinement The best of the ideas were then taken a closer look at and developed further to find the best solution. 21
02 Little Tikes project
Final A modular water toy that consists of a main piece that is connected to a hose, with various attatchments that can be added to create a mini water park. On top f being really fun, this encourages cooperative play and basic motor skills.
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Little Tikes project 02
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02 Little Tikes project
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Little Tikes project 02
Modular Using “funnoodle-like� pipes, the child assembles their own network of fun interactive stations, were they can play with water in different ways.
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03
Sustainable Lantern
Nowadays, products are made in a cheap and efficient manner, not always the most environmentally friendly. With the growing environmental issues, it is now even more important to rethink the way we produce, distribute, and recycle everyday products. This is a case study in which these issues are considered.
03 Sustainable lantern
disassembly LED lantern was purchased and taken apart. From the beginning, it was aparent that innovations for everything including the packaging were possible
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research
Pieces for LED lantern included:
Sustainable lantern 03
rubber base plate plasic screw base lead-acid battery plastic main body- base Metal circular plate plastic battery holster
-plastic, velcro, metal,
copper wire 3 rubber rings plastic handle switch circuit board top plastic molded piece clear plastic LED housing plastic switch ring
Over 50 pieces
plastic shade piece main LED piece metal rods car charger adapter
inj. molded plastic
3 metal pieces
fuse
spring
wire
AC adapter 9 screws 6 bolds 6 washers plastic insert 29
03 Sustainable lantern
brainstorm After analysis of an existing lantern, I began to brainstorm over possible simple solutions. I broke a portable light into its basic elements: a switch, battery, lamp (LED), and substrate. From there i did a couple of studies to come up with ways these basic elements could be configured.
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Sustainable lantern 03
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03 Sustainable lantern
concepts Many concepts were explored in the areas of fold lights, solar-powered, and adaptable lights.
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concepts
Sustainable lantern 03
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03 Sustainable lantern
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Sustainable lantern 03
Fold lights
Solar-Powered
Adaptable
-alternate source of energy (bioluminecence)
-alternate source of energy(sun)
-multiple uses
-portable
-decorative
-multiple environments
-easy function
-simple function
-wider user focus
-low part count
-no hassle charging
-interactive
-complex components
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03 Sustainable lantern
Refinement taking what concepts worked and didnt work and exploring the options, in both 2-D and 3-D
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03 Sustainable lantern
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Sustainable lantern 03
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03 Sustainable lantern
Final Design
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Sustainable lantern 03
Poly-propelene plastic body, can easily be recycled 41
03 Sustainable lantern
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Sustainable lantern 03
Sustainable The final lantern design is comprised of only 15 parts, compared to over 50 parts in the original lantern. The lantern can be constructed and deconstructed much like a three dimensional puzzle to allow for saved space when not in use. The lantern is also constructed entirely of recyclable polypropylene plastic, so the materials can be reused indefinitely.
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03 Sustainable lantern
packaging A way of packing the product was also explored. The outer shell of the package serving as the main advertising for the product, while the interior box that holds the product serves also as a mailing box to encourage the consumer to mail the product back th the factory after it has expired.
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Sustainable lantern 03
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04
Giresk
In exploring new solutions for furniture in the new building at The Cleveland Institute of Art, several areas were explored including public spaces, IME studios, staff offices, and smart classrooms. Using reclaimed lumber from APOC (A Piece of Cleveland), I set out to construct one of the solutions I had for staff offices. Giraffe + desk = Giresk.
04 Giresk: loft desk for staff offices
research Initial research was done on the various areas of the new building that will be in need of new furniture. The needs of these areas were identified and taken into consideration.
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Furniture project 04
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04 Giresk: loft desk for staff offices
Public spaces Concepts for furniture to be placed in public spaces, including student lounge, student gallery, atrium, outdoor garden, library, and lobby.
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Furniture project 04
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04 Giresk: loft desk for staff offices
IME studios Concepts for the studio spaces of TIME, Illustration, Biomedical art, Film Video and Photographic arts majors.
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Furniture project 04
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04 Giresk: loft desk for staff offices
Staff Offices Desks, tables, drawers, and other furniture explored for the staff areas within the new building.
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Furniture project 04
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04 Giresk: loft desk for staff offices
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Furniture project 04
Process Going to APOC to collect wood, Cleaning up the wood, laminating surfaces, frame building and finishing.
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04 Giresk: loft desk for staff offices
The Giresk Ending result was a loft desk for staff offices that is built entirely of reclaimed wood from APOC. Waterbased finish was also used to maintain the sustainable aspect of the project.
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04 Giresk: loft desk for staff offices
Function 60
Furniture project 04
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05
Brahmanware
Viktor Shreckengost, an accomplished artist, craftsman, designer and educator, was one of the founders of modern industrial design. Armed with the philosophy “design for the masses not for the classes” Vik’s prolific career is believed to have contributed $250 billion to the US economy, while bringing a unique flavor of modernism to Americans. As part of an effort to create a living legacy for Viktor, the Shreckengost family has committed to a strategy of making his past work accessible, while creating a new line of products, which will embody his values. Here is the process and end result of coming up with this design language.
05 Brahmanware
Historical background The history of Viktor’s life accomplishments and work was researched in order to fully understand him and what a Viktor brand should stand for.
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research
Viktor Schreckengost: Design language project 05 The Legacy of Viktor Schreckengost Every adult in America has ridden in, ridden on, drunk out of, stored their things in, eaten off of, been costumed in, mowed their lawn with, played on, lit the night with, viewed in a museum, cooled their room with, read about, printed with, sat on, placed a call with, enjoyed in a theater, hid their hooch in, collected, been awarded with, seen at a zoo, put their flowers in, hung on their wall, served punch from, delivered milk in, read something printed on, seen at the World’s Fair, detected enemy combatants with, written about, had an arm or leg replaced with, graduated from, protected by, or seen at the White House something created by Viktor Schreckengost Called an "American da Vinci" by so many that discover him, the breadth and depth of his work is staggering by any measure. A pioneer of modern American industrial design, prolific sculptor, painter, and ceramist, his works are sought by and held in major private and public collections across the United States and around the world. His accomplishments have been recognized through dozens of awards including the National Medal of Arts awarded by the President of the United States, the country's highest award in the arts. Schreckengost's crowning achievement was his creation of the first industrial design education program in America in the 1930s. For nearly 70 years, he trained generations of leading industrial designers. The impact on the country's economy far exceeds $200 billion. His impact on the quality of our lives is immeasurable.
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05 Brahmanware
Upscale, quality, utilitarian, craftsy
Witty, expressive, fantastical, irreverent
Classic, pricey, upper-class, caiters to multiple aesthetic tastes, eclectic
Simple, functional, design for the masses, D.I.Y, universal
Mechanical aesthetic, innovative, precision, cuttingedge
Domestic, feminine, D.I.Y, percieved luxury, class, traditional
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research
original, pioneers Versitile, organic, sculptural, simple, elegant
Unobtrusive, honest, minimal, consequential
Minimalist, clean, soft squares Elite, in your face, sculpture, radical Streamline, simplicity, eliminates cluttering detail and answers a subconscious yearning for the polished, orderly essential Fluid forms, futuristic, sculptural Linear, organic architecture
Viktor Schreckengost: Design language project 05
Value-based competitive landscape chart
cost
Competitive landscape We also listed all brands that we considered competitors in a similar market and broke them down
Ive
into key terms to determine their brand essence. We then made key positioning maps to determine were the Viktor brand would be positioned in comparison to the rest of the market.
utility
VIKTOR
Value = Utility - Cost
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05 Brahmanware
Concepts Using Viktor’s sculpture as reference, concepts and ideations were generated in a wide variety of product fields. Everything from kitchen caddies to big wheels, clocks to vessels.
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concepts
Viktor Schreckengost: Design language project 05
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05 Brahmanware
Developing a brand essence and design language As a class we condensed and
i n div e l b i sa
REACH
ve prag ssi
expr l a e du
acc e s atic m
research 70
analyzed our concepts. We developed and brainstormed a brand essence, as well as visual vocabulary and palettes for the Viktor brand
Viktor Schreckengost: Design language project 05
kitchen
home decor
ride-on
pragmatic stable structural simple clean neutral color expressive in pattern
expressive individual pragmatic accessible organic emotional sculptural warm colors
individual multicolored personality character accessible saturated playful unique fresh
20 % color 80 % white
40 % color 60 % white
80 % color 20 % white
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05 Brahmanware
Refinement After establishing subbrands, brand languages and visual palettes, I further refined my idea,exploring forms for a vessel inspired by Viktors Brahman sculpture.
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refinement
Viktor Schreckengost: Design language project 05
05 Brahmanware
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Viktor Schreckengost: Design language project 05
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05 Brahmanware
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Viktor Schreckengost: Design language project 05
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05 Brahmanware
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patterns courtesy of Ivy Garrigan & Julia Chepke
Viktor Schreckengost: Design language project 05
Detachable lid allows for easy storage of food, as well as keeps things fresh
Saucers are shaped to match bowls, feet elevate plate off the surface to increase stability and prevent spillage.
Lid can double as a base for storing on smaller, uneven surfaces as well as in the fridge.
Serving dish is double walled, to help insulate warm and cold foods. The inner lining also has large rounded corners, to allow for easier serving and easier clean-up.
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Gabriel Puerto gpuerto@bellsouth.net 305 613 8808