Fashion & Social media I intend to explore and discuss through wri4ng an ar4cle, the world of fashion on social networking sites and how businesses flourish.
My article My ar4cle will be looking at how social networking accounts are used to start a business and the people involved in them. This includes the business owner and buyers of the items. I addi4onally will be looking at the pro’s and con’s of an online business from both owner and buyers perspec4ve. I will be looking at sites such as instagram, twiAer and facebook to locate fashion accounts such as the ones shown below.
Audience • • •
It will solely focus on fashion businesses via social media, therefore it will be aimed at those who have an interest in fashion. I will be targe4ng the users of social networking sites such as Instagram, TwiAer and Facebook (most commonly teenagers to young adults). It will mostly be aimed at women as this gender is the most likely to order from social networking sites (discovered from research).
Research content Forms of research: • I intend to contact business owners on social networking sites asking several ques4ons. For example, ‘How did you start up your business?’ and ‘Have you worked in fashion as a previous job?’. • I plan to speak to individuals that purchase items from social networking sites to also ask them ques4ons. For example, ‘Do you feel that it is a convenient way of purchasing fashion items?’ and ‘Do you feel that it is a safe form of buying?’. • I will addi4onally research similar cases on the internet, of sellers and buyers of items from accounts to get their views (eg on online chat forums) as a secondary source of research. I will use images and screenshots as proof of my research.
Facts to be included • • •
What is the percentage increase on online sales since last year? How much is the whole industry worth? How much do the owners earn on average in a year?
Questions for interviews To business owners: • How did you start up your business? • Do you intend to grow? • How did/do you promote your business? • Do you have employees or do you work alone? To buyers: • Is it a convenient way of purchasing? • Is it a trustworthy form of buying? • Is this the only was you purchase items or is there others?