Article design ideas I like this simple design. The majority of the text is kept on one page. I like the use of the bold headline and the dropped capital at the begining of the paragrah. I like how the image on the oppisite page is enlarged to fill the entire page.
I like the use of the quote over the image in this desgin. I additionally like the style of font used for the headline.
I like the way the text wraps round the image in this article. However, i prefer the white background used on the previous two artciles i looked at because i think it makes the article look clean and pofessional.
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SOCIAL SHOPPING Are knew innovations in social media changing the way we shop for good? ‘Scoial shopping’ has had the fastest growing boom in the past year and is continuing to popularise.
wonder, how efficient is the way you shop? New innovations in social media are changing the way we spend our cash. Twitter, Instagram and Facebook are all sites contributing to the world of fashion with a recent boom in business accounts on social networking sites such as these. But I question how has, what people are calling ‘social shopping’ come to reign over the way we know and love to shop? Social networks give not only existing retail brands but also entrepreneurs the opportunity to start businesses. By acquiring customers through ‘likes’ or ‘retweets’ businesses quickly begin to flourish with accumulating sales figures. Pictures get posted, leading to an increase of followers with the desire for that dress. With the current rise in popularity of purchasing on social media, there are now millions upon millions of fashion accounts. One million of them being on Facebook alone! It has been recorded that online retail sales have increased by 14% in the past year to become more than a £50 billion industry and this number will increase! So how do these businesses start? After contact with an existing fashion account that is at its peak of trading, it become clear that social media plays a bigger role than expected in the success of her business. Alice Wood, owner of a fashion account on Instagram says that ‘Social media has had a massive influence on the growth of my business. Instagram is a great way to share images and it spreads like wild fire! I promote my business purely using social media, I started with Facebook but now I use Facebook, Twitter, Instagram and Pinterest’. Wood carry’s on in saying that she intends to grow her business but keeping the concept of her business the same where everything is made to order and measure by hand. She wants to employee a big team of seamstresses in the future as her business grows as she only works with one
seamstress and one PA currently. Its clear the social media is a good way to start up businesses. But is it really a good form of buying for people or should we stick to the shops? Regular buyer from social networking accounts ‘Georgia Gamon’ speaks exclusively to ‘CHIC’. We asked how she come about the site she bought her first item from and how convenient this way of shopping was for her, Gamon says ‘After the instagram account received ‘likes’ on pictures from some of my friends, I instantly fell in love with the dresses I saw and just had to buy one!’ She continues, ‘placing the order was made simple and easy with a few simple emails and links to PayPal for payment and I received my order within the next week. It fitted perfectly and looked exactly how it was pictured on the instagram account. I would recommend buying from social media accounts from my positive experience to anyone. I didn’t have to travel to a busy shopping centre to frantically search around for a dress I liked to be told my size isn’t available like usual. I purchased it from the comfort of my own home and since then I have ordered from lots of other accounts and different sites such as Facebook!’ But its not only small fashion accounts that are using social media to sell their products, a variety of large sustained businesses have also moved to using it! Apple, HMV and even Tesco all have accounts on sites such as twitter to promote their businesses, sell products and to communicate with their customers. These companies have been recorded to have acquired 57% of its customers via blogging on social media sites. So maybe this is a revolution in shopping? No more time-consuming car journeys or frantic shopping trips. It seems to be more than convenient for both seller and buyer and issues are yet to be existent for many people! Maybe society is in fact witnessing a drastic modification to shopping as we know it.