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//////////////////////////////////////////////////////////////// search booklet research booklet esearch booklet research booklet research booklet /////////////////////////////// //////////////////////////////// search booklet booklet esearch booklet research research booklet research booklet //////////////////////////////////////////////////////////////// search booklet research booklet research booklet /////////////// esearch booklet research booklet//////////////////////////////////////////////// /////////////////////////////////////////////////////////////// search booklet research booklet esearch booklet research booklet research booklet //////////////////////////////////////////////////////////////// search booklet research booklet /////////////////////////////////////////////// //////////////// esearch booklet research booklet research booklet //////////////////////////////////////////////////////////////// search booklet research booklet research booklet esearch booklet 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arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle arch booklet research booklet research booklet research booklet research booklet research booklet rese et research booklet research booklet research booklet research booklet research booklet research bookle
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NAME IS
////////////////// ////////////////// ////////////////// ////////////////// /////////////// // ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ///////////// //// ////////////////// ////////////////// Benchmarking is a research method ////////////////// used by graphic designers to ////////////////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// understand what existing examples ////////////////// /////////// ////// of their project might look like. ////////////////// This helps us understand what ////////////////// ////////////////// is working, what isn’t and why. ////////////////// Review the provided logos and use ////////////////// ///////// //////// the questions below to prompt your ////////////////// research. Record your conclusions. ////////////////// ////////////////// ////////////////// ////////////////// /////// ////////// ////////////////// ////////////////// What repeating design elements (line, shape, color, pattern, texture, ////////////////// space, form, balance, etc.) do you notice in the logos? ////////////////// ////////////////// ///// //////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// /// ////////////// ////////////////// Which logos are the most successful? And why? ////////////////// ////////////////// ////////////////// ////////////////// / //////////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// What logo stands out? Why is it different? ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// /////////////// // ////////////////// ////////////////// ////////////////// ////////////////// Which logo do you like best? What are the parts that you like? ////////////////// ///////////// //// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// /////////// ////// ////////////////// ////////////////// What feeling do you get from these logos? (Do they feel happy? sad? ////////////////// ////////////////// corporate? homemade?) And Why? ////////////////// ///////// //////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ///////////////////////////////////////////////////////////// /////// ////////// ///////////////// /////////////////////////////////////////// ////////////////// /////////////////////////////////// ///////////////////////// ////////////////// ///////////////////////////////////////////////////// /////// ////////////////// ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ///////////////////////////////////////////////////////////// ////////////////// ///////////////////////////////////////////////////////////// ////////////////// ///////////////////////////////////////////////////////////// ///// //////////// ///////////// /////////////////////////////////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// /// //////////////
01 BENCHMARKING
02 INTERVIEWS
Interviews are a research method that help designers get to know ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// their users better and learn from their experiences. The user is the expert of their own experiences. Read over the provided interviews and answer the following questions to analyze how they might help or influence your designs.
What are some positives that the interviewee noted?
Why do you think they mentioned this?
What are some negatives?
Are there common themes? What are they?
Other things you noticed?
/////////////////////////////////////////////////// ////////////////////////////////////////////////////////////////////////////////////////////// ///////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////////////////////////////////// ////////////////////////////////////////////////////////// ///////////////////////////////////////////////////////////////////////////////////////////////////////// //////////////////////////////////////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// /////////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////// ////////////////////// ///////////////////////////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////// //// /////////////////////////////////////////////// ////////////////////////////////////////////////////////////////////////////////////////////////// ///////////////////////////////////////////////////////////////// ////////////////////////////////////////////////////////////////////////////////
/////// /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// Your persona represents a larger /////// group of people that go to water /////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// /////// parks. Using your persona as /////// your target audience helps you /////// make design decisions that will /////// /////// ultimately not only benefit one /////// user, but the larger group as /////// /////// well. We’ve provided the basic /////// Fill out your persona’s: information for you - at this /////// /////// station you will develop their personality further. This is a way /////// /////// of “getting to know” who you’re /////// /////// designing for and feeling more /////// invested in their story. Make /////// /////// sure that the information you /////// Favorite Food: add to your persona has a reason /////// ////// consistent with the existing /////// information. /////// /////// /////// /////// //// // /////// /////// Hobbies: /////// /////// /////// // //// /////// /////// /////// /////// /////// /////// Family: /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// Pet Peeves: /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// Values: /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// /////// /////// /////// ////// /////// /////// /////// /////// ///////
03 PERSONAS
///////////// ///////////// ///////////// ///////////// ///////////// ////////// // ///////////// ///////////// ///////////// ///////////// ///////////// //////// //// ///////////// Spend a little time observing what ///////////// goes on at a water park. Observing ///////////// ///////////// ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// people’s behaviors can help your ///////////// design operate best in the context ////// ////// it will live in. ///////////// ///////////// ///////////// Record your observations below. ///////////// ///////////// (Sometimes recording even the //// //////// Where do the people walk? obvious parts of your observation ///////////// ///////////// can yield insights) ///////////// ///////////// ///////////// // ////////// ///////////// ///////////// ///////////// ///////////// Do you notice a certain flow of traffic? ///////////// //////////// ///////////// ///////////// ///////////// ///////////// ///////////// ///////////// ///////////// ///////////// Do you see any signs? ///////////// ///////////// ///////////// ///////////// ///////////// ///////////// ///////////// ///////////// ///////////// ///////////// How do people interact with the signs? ///////////// ///////////// ///////////// ///////////// ////////// // ///////////// ///////////// ///////////// ///////////// ///////////// Other things you noticed? //////// //// ///////////// ///////////// ///////////// ///////////// ///////////// ////// ////// ///////////// ///////////// ///////////// ///////////// ///////////// //// //////// ///////////// ///////////////////////////////////////////////////////////////////////////// ///////////// ///////////////// /////////////////////////////////////////////////////////// ///////////// /////////////////////////////////// ///////////////////////////////////////// ///////////// ///////////////////////////////////////////////////// /////////////////////// ///////////// /////////////////////////////////////////////////////////////////////// ///// // ////////// ///////////////////////////////////////////////////////////////////////////// ///////////// ///////////////////////////////////////////////////////////////////////////// ///////////// ///////////// /////////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ///////////// ///////////// ///////////// //////////// ///////////// ///////////// ///////////// ///////////// /////////////
04 OBSERVATIONS
////////////////// ////////////////// ////////////////// ////////////////// /////////////// // ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ///////////// //// ////////////////// ////////////////// ////////////////// ////////////////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ////////////////// /////////// ////// ////////////////// ////////////////// ////////////////// Imagine your persona spends a day Make a list of the things that your ////////////////// at the water park. Break down their persona interacts with - these are ////////////////// ///////// //////// journey through the park into 5 called touchpoints. Touchpoints ////////////////// steps. can be signs, entrance gates, ////////////////// kiosks, etc. ////////////////// ////////////////// Plot these 5 steps on the graph to ////////////////// mark if this step was a positive, Finally, evaluate the positive /////// ////////// ////////////////// neutral, or negative experience. and negative points on your graph ////////////////// to determine other opportunities ////////////////// ////////////////// for the brand. If the entrance ////////////////// to the park is confusing and the ///// //////////// experience is negative - that can ////////////////// ////////////////// be an area of opportunity. ////////////////// ////////////////// ////////////////// /// ////////////// ////////////////// STEP 01 STEP 02 STEP 03 ////////////////// ////////////////// ////////////////// ////////////////// / //////////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// /////////////// // ////////////////// ////////////////// ////////////////// ////////////////// POSITIVE ////////////////// ///////////// //// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// /////////// ////// ////////////////// NUETRAL ////////////////// ////////////////// ////////////////// ////////////////// ///////// //////// ////////////////// ////////////////// ////////////////// ////////////////// NEGATIVE ////////////////// /////// ////////// ////////////////// ////////////////// ////////////////// ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ////////////////// ////////////////// ///// //////////// ////////////////// ////////////////// ////////////////// ////////////////// ////////////////// /// //////////////
05 USER JOURNEY M
MAP
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//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
TOUCHPOINTS
OPPORTUNITIES
STEP 04
STEP 05
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NOTES:
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