Portfolio 2015

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PORTFOLIO BA ( Hons ) Fa s hion C o mmuni c at i o n & Pro mot i o n Gra duate

Grace Mari a S ofia Cotte r

CONTENTS Degree Show Portfolio Fashion Communication and Promotion Graduate - NTU - 2015

01.

02.

Debenhams: Update & Rejuvinate Report

A Vision For The Future Report

03.

04.

The Future Laboratory: Humanisation of Technology Live Project

PVH: Tommy Hilfiger & Calvin Klein Internship

05.

POP PR London Fashion Week Internship

01 .

DEBENHAMS : UPDATE & REJUVINATE Predicted as one of the high street losers of the economic downturn, with profits dipping more than 20%; This report investigates how Debenhams can revive, rejuvenate and reestablish itself to regain a competitive edge in an increasingly croweded market to improve sales.

02 .

A VISION FOR THE FUTURE This report looks at reinventing the Optician experience, pushing the boundaries of what we can expect to see happening in the future.

Filling a gap in the market, Warby Parker Studio gives millenials the chance to design and 3D print their frames in-store at an accessible price.

03 .

THE : FUTURE : LABORATORY HUMANISATION OF TECHNOLOGY Looking at the humanisation of technology and the evolving relationship between us and the digital world over the next five years; we explored the influence of our environments on our mental well being and memory. Later narrowing this down to the workplace, working relationships and memory.

Team: Grace Cotter Alice Woods Kirsty Foster

scan this image using the layar app to watch our creative concept come to life

04 .

PVH : TOMMY HILFIGER & CALVIN KLEIN INTERNSHIP Securing an Internship at Tommy Hilfiger’s Head Office in Amsterdam, I took on the role of Visual Merchandising Intern, specifically for the Middle East & Asia division. Gaining invaluable experience during my 3 months there, I was educated in all aspects of visual merchandising and the important role it plays in the luxury retail market.

05 .

POP PR LONDON FASHION WEEK INTERNSHIP Based at Freemasons’ Hall, I assisted on the shows of Pam Hogg, Jamie Wei Haung, Xiao Li, Napsugar, Belle Sauvage, Mimi Fasi and Sorapol at Lincoln’s Inn Fields. The experience gave me an understanding of how Fashion Week is run as well as introducing me to upcoming Fashion Designers from all over the world.

EXPERIENCE

Deputy Head Fresher Rep | Nottingham Trent University | Sep 2014 - Sep 2014 Visual Merchandising Intern MEA+ | Tommy Hilfiger / PVH | Jun 2014 - Sep 2014 PR Intern | Dyelog PR | Apr 2014 - Apr 2014 London Fashion Week Intern | POP PR | Feb 2014 - Feb 2014 Sales Associate | Urban Outfitters | Nov 2013 - Jun 2014 Fresher Rep (Activities) | Nottingham Trent University | Sep 2013 - Sep 2013 Sales Advisor | Debenhams | Nov 2010 - present Volunteer, Usher, Public Speaker | IF Arts Festival | Jul 2010 - Jul 2010

CONTACT

g m s c o tt e r @ h o t m a i l .c o.u k 078 37 9 9 4 7 3