2015Fall_ArtGR584_Project2_process note book by Grace Yang

PROCESS NOTE BOOK 2015 FALL / ArtGR584 PROJECT 2 WEI-EN YANG

Practice

Proximity

Weight

Proximity

Weight

Size

Weight and Size

Size

Weight and Size

Sketch

Proximity

Practice

Weight

Size

Weight and Size

Test

TYPOGRAPHY / Type is

a thing

of const / It is som ant intere etimes st to me a seriou . / emplo s and use yed to ful tool, deliver / sell a a messa specific ge, article, / or give life to an idea. / At tim es it is a T Y P plaything / that aff O G ords pe R A rsonal am P H / It is fun Y usement to produ and rec ce fresh / with let reation. designs ters and and spo nu mb / ntaneou or ers—by / An int together s ideas erest in themselv with oth typ es, e er graph / prowv ic objec ides a bro ts. ader kno / includ wledge ing the of histor apprecia / painting y, tion of suc , architec h relate ture,v an / This aff d arts as d literat ords op ure—eve portunit / At the y for ple n business same tim asant rom and po e, it deve antic ind litics. / to spe lops co cify appro ulgence nfidence . priate typ / to acco in one’s pra efaces mpany ctical ab cre ative wo / of the ility specific rks periods. / In sho rt, / type ca n be a tool, a toy / it can , and a provide teacher; a mean / a hobb s of live y for rel lihood, axation / an int , ellectual stim ula / and a nt — spiritual sat isfaction / I believ . e an av id intere / necessa st in typ rily includ e es a zes t for every day life .

Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, or give life to an idea.

Typography Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, or give life to an idea. At times it is a plaything that affords personal amusement and recreation. It is fun

At times it is a plaything that affords personal amusement and rec-

to produce fresh designs and spontaneous ideas with letters and numbers—by

reation. It is fun to produce fresh designs and spontaneous ideas

themselves, or together with other graphic objects. An interest in type provides

with letters and numbers—bwy themselves, or together with other graphic objects. An interest in type provides a broader knowledge

a broader knowledge of history, including the appreciation of such related arts

o f h i sto r y, i n c l u d i n g t h e a p p re c i at i o n o f s u c h re l ate d a r t s a s p a i nt-

as painting, architecture, and literature—even business and politics. This affords

ing, architecture, and literature—even business and politics. This

opportunity for pleasant romantic indulgence. At the same time, it develops con-

affords opportunity for pleasant romantic indulgence. At the same

fidence in one’s practical ability to specify appropriate typefaces to accompany

time, it develops confidence in one’s practical ability to specify

creative works of the specific periods. In short, type can be a tool, a toy, and a

appropriate typefaces to accompany creative works of the specific

teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual

periods.

stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.

--------- I n s p i r e d

In short,type can be a tool, a toy, and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant —and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.

Bradbury

Thompson

T T T T T

a serious and useful tool, employed to deliver a message, sell a specific article, orgive life to an idea.

Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed

At times it is a plaything that affords personal amusement and

to deliver a message, sell a specific article, or give life to an idea. At times it is a plaything that

recreation. It is fun to produce fresh dewsigns and spontaneous

affords personal amusement and recreation. It is fun to produce fresh designs and sponta-

neous ideas with letters and numbers—by themselves, or together with other graphic objects.

An interest in type provides a broader knowledge of history, including the appreciation of such

arts as painting, architecture, and literature—even business and

related arts as painting, architecture, and literature—even business and politics. This affords

opportunity for pleasant romantic indulgence. At the same time, it develops confidence in one’s

to specify appropriate typefaces to accompany creative works

practical ability to specify appropriate typefaces to accompany creative works of the specific

a hobby for relaxation, an intellectual stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life. T Y

TYPE

can be a tool, a toy, and a In short, teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.

T Y P O G R A P H Y

TYPE

provides a broader An interest in knowledge of history, including the appreciation of such related arts as painting, architecture, and literature—even business and politics. This affords opportunity for pleasant romantic indulgence. At the same time, it develops confidence in one’s practical ability to specify appropriate typefaces to accompany creative works of the specific periods.

At times it is a plaything that affords personal amusement and recreation. It is fun to produce fresh dewsigns and spontaneous ideas with letters and numbers—by themselves, or together with other graphic objects.

is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, orgive life to an idea.

TYPE

zest for everyday life.

I believe an avid interest in type necessarily includes a

an intellectual stimulant — and a spiritual satisfaction.

periods. In short, type can be a tool, a toy, and a teacher; it can provide a means of livelihood,

provide a means of livelihood, a hobby for relaxation,

In short, type can be a tool, a toy, and a teacher; it can

Type is a thing of constant interest to me. It is sometimes a serious and useful tool, em-

of the specific periods.

TYPO

GRAPHY

Type is a thing of constant interest to me. It is sometimes a serious

and useful tool, employed to deliver a message, sell a specific article, orgive life to an idea. At times it is a plaything that affords personal amusement and recreation.

Inspired by

Bradbury Thompson’s

It is fun to produce fresh dewsigns and spontaneous ideas with letters and numbers—by themselves, or together with other graphic objects.

Typography

This affords opportunity for pleasant romantic An interest in type provides a broader knowledge indulgence. At the same time, it develops of history, including the appreciation of such related confidence in one’s practical arts as painting, architecture, and literature—even ability to specify appropriate business and politics. typefaces to accompany creative works of the specific periods. In short, type can be a tool, a toy, and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.

O O O O O

G G G G G

R R R R R

A A A A A

P P P P P

H H H H H

Y Y Y Y Y

At the same time, it develops confidence in one’s practical ability

(

politics. This affords opportunity for pleasant romantic indulgence.

ployed to deliver a message, sell a specific article, or give life to an idea. At times it is a play-

thing that affords personal amusement and recreation. It is fun to produce fresh designs and

spontaneous ideas with letters and numbers—by themselves, or together with other graphic

objects. An interest in type provides a broader knowledge of history, including the apprecia-

tion of such related arts as painting, architecture, and literature—even business and politics.

knowledge of history, including the appreciation of such related

This affords opportunity for pleasant romantic indulgence. At the same time, it develops

other graphic objects. An interest in type provides a broader

confidence in one’s practical ability to specify appropriate typefaces to accompany creative

works of the specific periods. In short, type can be a tool, a toy, and a teacher; it can provide

a means of livelihood, a hobby for relaxation, an intellectual stimulant — and a spiritual satis-

faction. I believe an avid interest in type necessarily includes a zest for everyday life.

ideas with letters and numbers—by themselves, or together with

P P P P P

a es l el im et e, s ym g pla n so sa a fu is es is d is It m it an It a e. n es rs m n. er .A tte tim tio liv to ts e a c le th de . At cre st je g ith re ob din to ra ea d re s w te te t id hic ed in n clu d li ea rap an in oy nt an nt a id an as y, g pl ta o le e’s e or e, us er ns , em fe t on ist ctur for p e em neo oth in co tiv li fh e ol us y a a e a m ith ge o chit of l to nt re nit enc ve r g nd tu po gi la yc d u rw , a r d a s n in n r o le ef na he g, nfi pa toy, th pp tio n nd ,o ow in et so us co a a m r e a l x a a kn aint ds o ps d og co pe ic is ns r rt p er ve ol, lo ela an ac rt s r o ig e d fo e o a , t s v li pe us . rd as to af or oa a c es fe de fo de Ty be ts gis br e es yf lv I it rio cifi af b y li ar a Th sh ac bb po se n. e, e se at ef da an s. m es Ty ed fre ho im p c tio sp ry th e he ovid elat olitic d e t te ty ,a a ac eve g pe r r uc yt m p in ty od isf p d ire r a ia o d s ch t, —b pe th at fo ho pr sp pr rs or an su ls he ro ty eli st In h t s be to of ua liv pp In s ze in At s es m n of st irit s a on’ in ya . e. io nu s t re cif sp ds ans nc ia de bu te a ps pe rio e lge ec n in d clu om pr o s c pe a m ve du an y in in yt ap —e Th ifi e it — il re tic id ec y bil ar nt tu ov an sp la ss bur la r a u m p e ce n ro tic th ad tim ne ac ca of Br ls it pr rks pe ua r; ty ct om wo che in fr lle a st t te te re in rp te in ce an id ex av

Type is a thing of constant interest to me. It is sometimes

Y Y Y Y Y

T Y P O G R A P H Y

T T T T T

Y Y Y Y Y

P P P P P

O O O O O

G G G G G

R R R R R

A A A A A

P P P P P

H H H H H

Y Y Y Y Y

Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, orgive life to an idea. At times it is a plaything that affords personal amusement and recreation. It is fun to produce fresh dewsigns and spontaneous ideas with letters and numbers—by themselves, or together with other graphic objects. An interest in type provides a broader knowledge of history, including the appreciation of such related arts as painting, architecture, and literature—even business and politics. This affords opportunity for pleasant romantic indulgence. At the same time, it develops confidence in one’s practical ability to specify appropriate typefaces to accompany creative works of the specific periods. In short, type can be a tool, a toy, and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.

Type is a thing of constant interest to me.It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, orgive life to an idea.

Typography

At times it is a plaything that affords

Type is a interest thing of cons tant to me. and It is sometimes a serious to deliver a useful tool, employed specific article, a sell , message orgive life to an idea. At times it is a pla affords ything pe and rec rsonal amus that reation. ement dewsigns and It is fun to produce fresh and letters with spontaneous ideas es, or together themselv —by numbers with other graphic objects. An interest knowled in type pro vides a ge apprecia of history, bro including ader painting tion of such the rel , even bu architecture, ated arts as and lite siness and po rature— litics. This affords opportunity for pleasant romantic At the sa indulgence. confide me time, it de nc vel to spec e in one’s pra ops ify appro ctical ab accomp priate ility typ an specific y creative wo efaces to periods rks of the .

tool, a toy, and In short, type can be a a means of a teacher; it can provide relaxation, an livelihood, a hobby for — and a spiritual intellectual stimulant satisfaction. I believ e an avi necessa d intere st rily inc everyd ludes a in type ay life. zest for

personal amusement and recreation. It is fun to produce fresh dewsigns and Type is a thing of constant interest to me. It is sometimes a serious and

spontaneous ideas with letters and

useful tool, employed to deliver a message, sell a specific article, or give life

numbers—by themselves, or together

to an idea. At times it is a plaything that affords personal amusement and

recreation. It is fun to produce fresh designs and spontaneous ideas with

letters and numbers—by themselves, or together with other graphic objects. Y Y Y

P P P

O O O

G G G

R R R

A A A

P P P

H H H

TY POG A P H Y with other graphic objects.

An interest in type provides a broader knowledge of history, including the

appreciation of such related arts as

appreciation of such related arts as painting, architecture, and literature—

painting, architecture, and litera-

even business and politics. This affords opportunity for pleasant romantic

ture—even business and politics.

indulgence. At the same time, it develops confidence in one’s practical

ability to specify appropriate typefaces to accompany creative works of the specific periods. In short, type can be a tool, a toy, and a teacher; it

This affords opportunity for pleasant romantic

can provide a means of livelihood, a hobby for relaxation, an intellectual

indulgence. At the same time, it develops confi-

stimulant — and a spiritual satisfaction. I believe an avid interest in type

dence in one’s practical ability to specify appro-

necessarily includes a zest for everyday life.by Bradbury Thompson’s Typography ) ( Inspired

priate typefaces to accompany creative works of the specific periods. In short, type can be a tool, a toy, and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.

Proximity

Practice

/ Type is a thing of const / It is som ant intere etimes st to me a seriou . / emplo s and use yed to ful tool, deliver / sell a a messa specific ge, art icle, / or give life to an idea. / At tim es it is a T Y P plaything / that aff O G ords pe R A rsonal am P H / It is fun Y usement to produ and rec ce fresh / with let reation. designs ters and and spo numbers / or tog ntaneou / An int —by the ether wit s ideas erest in mselves, h other type / prowv graphic ides a bro objects. ader kno / includ wledge ing the of histor apprecia / painting y, tion of suc , architec h relate ture,v an / This aff d arts as d literat ords op ure—eve portunit / At the y for ple n business same tim asant rom and po e, it deve antic ind litics. / to spe lops co cify appro ulgence nfid ence in . priate typ / to acco one’s pra efaces mpany ctical ab creative / of the ility works specific periods. / In sho rt, / type ca n be a tool, a toy / it can , and a provide teacher; a mean / a hobb s of live y for rel lihood, axation / an int , ellectual stimulant / and a — spiritual satisfacti / I believ on. e an av id intere / necessa st in typ rily includ e es a zes t for every day life .

T T T T T

Y Y Y Y Y

P P P P P

O O O O O

G G G G G

R R R R R

A A A A A

P P P P P

H H H H H

P P P P

O O O O

G G G G

R R R R

A A A A

P P P P

H H H H

a serious and useful tool, employed to deliver a message, sell a specific article, orgive life to an idea.

tool, employed to deliver a message, sell a specific article, or give life to an idea.

At times it is a plaything that affords personal amusement and

At times it is a plaything that affords personal amusement and recreation. It is fun

recreation. It is fun to produce fresh dewsigns and spontaneous

to an idea. At times it is a plaything that affords personal amusement and

recreation. It is fun to produce fresh designs and spontaneous ideas with

letters and numbers—by themselves, or together with other graphic objects. Y Y Y

P P P

O O O

G G G

R R R

A A A

P P P

H H H

An interest in type provides a broader knowledge of history, including the

appreciation of such related arts as painting, architecture, and literature— even business and politics. This affords opportunity for pleasant romantic

indulgence. At the same time, it develops confidence in one’s practical

ability to specify appropriate typefaces to accompany creative works of the specific periods. In short, type can be a tool, a toy, and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual

stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.by Bradbury Thompson’s Typography ) ( Inspired

ideas with letters and numbers—by themselves, or together with

to produce fresh designs and spontaneous ideas with letters and numbers—by themselves, or together with other graphic objects. An interest in type provides a broader knowledge of history, including the appreciation of such related arts

other graphic objects. An interest in type provides a broader

knowledge of history, including the appreciation of such related arts as painting, architecture, and literature—even business and politics. This affords opportunity for pleasant romantic indulgence.

as painting, architecture, and literature—even business and politics. This affords

At the same time, it develops confidence in one’s practical ability

opportunity for pleasant romantic indulgence. At the same time, it develops con-

to specify appropriate typefaces to accompany creative works

fidence in one’s practical ability to specify appropriate typefaces to accompany

of the specific periods.

creative works of the specific periods. In short, type can be a tool, a toy, and a In short, type can be a tool, a toy, and a teacher; it can

teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual

provide a means of livelihood, a hobby for relaxation,

stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.

--------- I n s p i r e d

an intellectual stimulant — and a spiritual satisfaction.

Bradbury

I believe an avid interest in type necessarily includes a zest for everyday life.

Thompson

TYPE

is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, orgive life to an idea. At times it is a plaything that affords personal amusement and recreation. It is fun to produce fresh dewsigns and spontaneous ideas with letters and numbers—by themselves, or together with other graphic objects.

TYPE

Typography

useful tool, employed to deliver a message, sell a specific article, or give life

Final

Type is a thing of constant interest to me. It is sometimes

Y Y Y Y

Type is a thing of constant interest to me. It is sometimes a serious and

Weight and Size

Typography

T Y P O G R A P H Y

Y Y Y Y

Size

Type is a thing of constant interest to me. It is sometimes a serious and useful

Y Y Y Y Y

a es l el im et e, s ym g pla n so sa a fu is es is d is It m it an It a e. n es rs m n. er .A tte tim atio liv to ts e c le h t de . At cre st je g ith re ob din to ra ea d re s w te te t id hic ed in n clu d li ea rap an in oy nt an nt a id an as y, g pl ta o le e’s e or e, us er ns , em fe t on ist ctur for p em neo oth ive co li fh e ol us y a at e in a m ith ge o chit of l to nt re nit enc ve g nd po gi la yc d u rw , ar rtu d a s a n in n ef he nfi po or d wle ing, io pa toy, on th et us co t op at an m rs no e, a g l x an d co to pe r k pain rds lops l, a ela ic e is ns an ac rt s r or ig ev . de fo e oo a , t s o pe us rd as t af or ev eli oa a e c de lves fo Ty gis br e es yf I b y lif rts it d rio cifi h af c b a a T sh bb po se t n. fa e, n e se d da s. es io Ty fre em ho ha im pe ca te sp ry t id ct la litic e t te ty ,a a ce y th ve g pe ov fa ed re po in ty od pr du b am ia h tis for e pir o d s c — e th ho rt, pr s sa pr rs an the su ro typ eli st In ho s al be to of u liv pp In s ze in At s es m n of st irit s a on’ in ya . e. io s nu s if t re nc ns a sp ia de ec riod bu te ps ea lge ec n in sp d e clu om m p pr ve du to an y in a in ap —e Th ific e ity — ril re tic ec bil nt vid ry sa tu an sp la la ro a es u m bu p he n ro tic im nec rad ft st ac ca o B l it pr rks pe ua r; ty ct om wo che in fr lle a st t te te re in rp te in ce an id ex av an (

T T T T

Weight

Type is a interest thing of cons tant to me. and It is sometimes a serious to deliver a useful tool, employed article, message, sell a specific orgive life to an idea. At times it is a pla affords ything pe and rec rsonal amus that reation. ement s and dewsign fresh It is fun to produce letters and spontaneous ideas with es, or together numbers—by themselv with other graphic objects. An interest knowled in type pro vides a ge apprecia of history, bro including ader painting tion of such the rel , even bu architecture, ated arts as and lite siness and po rature— litics. This affords opportunity for pleasant romantic At the sa indulgence. confide me time, it de nce in one’s pravelops to spec ify accomp appropriate ctical ability typ an specific y creative wo efaces to periods rks of the .

tool, a toy, and In short, type can be a a means of a teacher; it can provide relaxation, an livelihood, a hobby for — and a spiritual intellectual stimulant ion. satisfact I believ e necessa an avid intere st rily inc everyd ludes a in type ay life. zest for

TYPO

GRAPHY

Type is a thing of constant interest to me. It is sometimes a serious

Inspired by

and useful tool, employed to deliver a message, sell a specific article, orgive life to an idea. At times it is a plaything that affords personal amusement and recreation.

Bradbury Thompson’s Typography

It is fun to produce fresh dewsigns and spontaneous ideas with letters and numbers—by themselves, or

This affords opportunity together with other graphic objects. for pleasant romantic An interest in type provides a broader knowledge indulgence. At the same time, it develops of history, including the appreciation of such related confidence in one’s practical arts as painting, architecture, and literature—even ability to specify appropriate business and politics. typefaces to accompany creative works of the specific periods. In short, type can be a tool, a toy, and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant — and a spiritual satisfaction. I believe an avid interest in type necessarily includes a zest for everyday life.

Research: Semiotics

What is Semiotics?/ written by Jian-Wei Li

Rash Collections

Research: Semiotics

What is Semiotics?/ written by Jian-Wei Li

Rash Collections

Research: Semiotics

Semiotics In Language Education/ written by Marcel Danesi

Rash Collections

Research: Semiotics

Semiotics In Language Education/ written by Marcel Danesi

Rash Collections

Research: Semiotics

Semiotics and Structuralism/ lecture by Paul Fry

Rash Collections

Research: Semiotics

Final Arrangement

Semiotics_Wei-en Yang Resource Semiotics In Language Education/ written by Marcel Danesi What is Semiotics?/ written by Jian-Wei Li Semiotics and Structuralism/ lecture by Paul Fry Content Introduction History of Semiotics Theories of Semiotics Language And Image Use of Semiotics Semiotics for Today Introduction A sign is given meaning by others. Semiotics is a theory about how meaning comes to being. How the meaning of a sign, a word, a gesture, a wink, a smile, etc. is created. It widely discusses things around us which can be briefly regard as “sign”. A sign does not stand for itself but rather for someone or something to which it calls attention. This allows us to interpret the world around us. It brings about the definition, communication, and understanding for humans. That is how we built up our world today. Signs become such a common element that we are quick to get used to it unconsciously. The theory of semiotics urges people to trace back the history and structure of sign. And think of why signs are the way they are. It is the study of existing, conventional, and communicative system. History of Semiotics Why do we need signs? People living on earth must face all kinds of environmental difficulties. That is when we need to help each others. To cooperate, communication became necessary, and sign is how we deal with this situation. As innovation goes on, massive information has been discovered and created. People asked for a more logical and accurate idea for the knowledge they gain. At that time, philosophy was no longer a universal theory anymore, which brings out the thinking of Semiotics. The word Semiotics is traceable to “Semiosis” which was a Geek word meaning mark and sign. It was first used by Hippocrates—founder of Western medical science. His article was used to explain symptoms of bodily diseases. This article was then used to clarify the ailment for the practitioner to decipher what was wrong with their patients. In the 20th-century, the theory accelerated its pace. Swiss linguist, Ferdinand de Saussure, defined the sign as a mental entity made up of “Signifier” and “Signified.” American philosopher, Charles Sanders Peirce, put forward his own “unlimited semiotic” theory. Which talks about how signs be interpreted by one another. They are known as the fathers of Semiotics.

An official union called International Association for Semiotic Studies (IASS) was founded in Paris in 1969. It emphasized the important status of Semiotics in modern society. Semiotics was no longer a branch from linguistics, but an individual theory. Theories of Semiotics Saussure Ferdinand de Saussure(1857-1913 ) is a Swiss linguist. He believes that to understand ones behavior, it needs to be based on the social fact, not physical phenomena. Significance emerged because of the relationship, rather than things itself. Saussure’s theory is called “Binary Opposition.” He divided signs into “Signifier” and “Signified.” Signifier is something physical. For example sounds, letters, gestures, etc. Signified is the image of concept that Signifier evokes. Their relationship is arbitrary which can be applied to anything. The interaction between them is what he emphasized on. Saussure’s theory influenced Danish Linguist Louis Hjelmslev, French Semioticians, Roland Barthes and Algirdas Julien Greimas also stand out. Louis defined “Sign” as an external concept influenced by a mass of information from outside the sign. Peirce Charles Sanders Peirce(1837-1914), an American philosopher, thought sign existed because of interpretation. Sign is meaningless by itself, only the relation with things around can create its meaning. His philosophical system is call “pragmatism.” It defines three kinds of signs: Icon, the form of resemblance, Index, the form of indication, and Symbol, the form of convention. He believes meaning created because of the unceasing interaction between “Object” and “Sign”, which is called “Unlimited Semiotics.” In the beginning, object has its original sign. While someone has a new opinion for the object, it creates another sign. As the interpretation continues on, it becomes an unlimited process. The massive and different signs for the object develop its meaning today. The object itself is the only thing that didn’t change. Peirce focused on the process of meaning, making his theory different from Saussure. American semiotician, Thomas Albert Sebeok’s “Modeling System Theory” brings Peirce’s theory into physical viewpoint. He talks about three modeling system of humans: Primary, the simulative forms of semiosis that leads to imitative activity; secondary, the verbal forms of semiosis that leads to linguistic action; tertiary, the abstract form of semiosis that leads to symbolic activity. Language and Image Language and image are the most common things we use for symbols. They can describe the semiotic course in our civilization which is interesting to compare. Language is a system of signs. It is not private, but conventional. It is not a personal thing, but belongs to all of us. Language is a precise solution for communication. We us it as a tool to verify meanings. It is always a subject in semiotics. The use of signifier and signified are how we speak and make sentences. Image is a dynamic sign. It cannot merely represent itself but develops meanings from others. Its statement is not as distinct as language and the logic is even poor. It has continuity, meaning it can’t be split into different units. Even if image did not meet the need of “accurate idea” as well as language, it is the

sign which can make people inadvertently think of. In ancient times, image was the main element for communication. The invention of language led humans into a higher level of civilization. People admired the enlightenment and preciseness of language and saw Image as a primitive culture. As culture changed, people asked for efficient information. To catch consumers’ attention, companies advertise in an intuitive way, which is how image once again became an important tool in society. Use of Semiotics Signs in daily life are quite a friendly thing. It brings efficiency and enjoyment. Though the theory sounds complicated, it may not be as hard as you think. Look around use, thousands of signs are being created every second, and thats how we live, and survive. Signs can be seen as several kinds, including, gesture, narrative, performance, advertising, language, etc. As long as a meaning has been created, it can be put into semiotics discussion. The range of signs are wide. There are lots of common examples today that can be talk about. Signals The meaning and purpose of a signal is direct and clear. People use signals to interoperate information, and they can take the form of image, body language, sound, etc. As long as it had been defined. A restroom door sign for example, uses simple human form as a sign and distinguishes gender with clothes. Even if a skirt is not only for a woman, people can still know its meaning, not because of prejudice but the societal conventions which people naturally associate with the signal. Although stereotype—which might be a negative thing— is a part of this sign. This conventions are how signs can be discriminated from one another. Order will not exist with a constantly changing sign. Language Language is a communication system. Set apart from signals, language has specific cultural background and identity for people around the world. But also violates formulaic rules in the same time. For example, when people said ”How’s it going?”, their purpose depends on the situation, emotion, and relation which can be regard as an question, a concern, or just saying “hi”. Brand Besides representing the company, brand logo design is also about how to attract consumers. The shape and color are important elements of brands. Logos of fast food restaurants always have red, not presenting anger or danger, but to attract people’s eyes. They make use of the strong feeling of red to highlight their logo. Unlike signals, brands focus on attraction and uniqueness, instead instruction and notification. Semiotics for Today Theory of Semiotics is actually easily be forgotten today. Though Signs are all over the world and we notice it all the time, it somehow lost the impact to us. Which can show how successful signs are but also how theory can be abandoned in modern culture. People only talks about the physical part of sign, ignoring the rule of “Binary Opposition”. The meaning for signs became random and playful, challenging the definition of Semiotics. For better or worse, signs are still always present wether we want them or not. It is about how we process the thought, keep on creating, compare, question the meaning of signs.

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Saussure

A sign is everything other than itself. A sign does not stand for itself, but rather for someone or something to which it calls attention.

How come Semiotics?

SEMIOTICS

Semiotics (also called semiotic studies; not to be confused with the Saussurean tradition called semiology which is a part of semiotics) is the study of meaning-making, the study of sign processes and meaningful communication. [1] This includes the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. The Semiotic

Tradition explores ing agents or interthe study of signs preters and symbols as a Semiotics is fresignificant part of quently seen as communications. having important anAs different from thropological dimenlinguistics, howev- sions; for example, er, semiotics also Umberto Eco proposstudies non-linemioticses that seenevery cultural guistic signa ssysmay h a phenomenon v i n g tems. Semiotics is be studied as comimportant anoften divided Some t h into r o p o lmunication.[2] ogical three branches: focus d i m e n semioticians sions; on the logical dimenfor example, Semantics: re- sions of the science, lation between however. They examsigns and the ine areas belonging things to which also to the life scithey refer; their ences—such as how signified denota- organisms make ta, or meaning predictions about, Syntactics: rela- and adapt to, their tions among or semiotic niche in the between signs in world (see semiosis). formal structures In general, semiotic Pragmatics: re- theories take signs or lation between sign systems as their signs and sign-us- object of study: the

communication of information in living organisms is covered in biosemiotics (including zoosemiotics). Syntactics is the branch of semiotics that deals with the formal properties of signs and symbols. [3] More precisely, syntactics deals with the “rules that govern how words are combined to form phrases and sentences”.[4] Charles Morris adds that semantics deals with the relation of signs to their designata and the objects that they may or do denote; and, pragmatics deals with the biotic aspects of

Ferdinand Mongin de Saussure was born in Geneva in 1857. His father was Henri Louis Frédéric de Saussure, a mineralogist, entomologist, and taxonomist. Saussure showed signs of considerable talent and intellectual ability as early as the age of fourteen.[12] After a year of studying Latin, Greek, and Sanskrit, and taking a variety of courses at the University of Geneva, he commenced graduate work at the University of Leipzig in 1876.Two years later at 21, Saussure published

Ferdinand Mongin de Saussure was born in Geneva in 1857. His father was Henri Louis Frédéric de Saussure, a mineralogist,

Peirce a book entitled Mémoire sur le système primitif des voyelles dans les langues indo-européennes (Dissertation on the Primitive Vowel System in Indo-European Languages). After this he studied for a year at Berlin under the ‘Privatdozenten’ Heinrich Zimmer, with whom he studied Celtic, and Hermann Oldenberg, with whom he continued his studies of Sanskrit.[13] He returned to Leipzig to defend his doctoral dissertation De l’emploi du génitif absolu en San

scrit, and was awarded his doctorate in February 1880. Soon afterwards, he relocated to Paris, where he lectured on Sanskrit, Gothic and Old High German, and occasionally other subjects.He taught at the École pratique des hautes études for eleven years, during which he was named Chevalier de la Légion d’Honneur (Knight of the Legion of Honor).[14] When offered a professorship in Geneva in 1891, he returned. Saussure lectured on Sanskrit and Indo-European at the

Ferdinand Mongin de Saussure was born in Geneva in 1857. His father was Henri Louis Frédéric de Saussure, a mineralogist,

Semiotics in daily life a book entitled Mémoire sur le système primitif des voyelles dans les langues indo-européennes (Dissertation on the Primitive Vowel System in Indo-European Languages). After this he studied for a year at Berlin under the ‘Privatdozenten’ Heinrich Zimmer, with whom he studied Celtic, and Hermann Oldenberg, with whom he continued his

Todays Semiotics a book entitled Mémoire sur le système primitif des voyelles dans les langues indo-européennes (Dissertation on the Primitive Vowel System in Indo-European Languages). After this he studied for a year at Berlin under the ‘Privatdozenten’ Heinrich Zimmer, with whom he studied Celtic, and Hermann Oldenberg, with whom he continued his studies of Sanskrit.[13] He returned to Leipzig to defend his doctoral dissertation De l’emploi du génitif absolu en San a book entitled Mémoire sur le système primitif des voyelles dans les langues indo-européennes (Dissertation on the Primitive Vowel System in Indo-European Languages). After this he studied for a year at Berlin under the ‘Privatdozenten’ Heinrich Zimmer, with whom he studied Celtic, and Hermann Oldenberg, with whom he continued his studies of Sanskrit.

a book entitled Mémoire sur le système primitif des voyelles dans les langues indo-européennes

a book entitled Mémoire sur le système primitif des voyelles dans les langues indo-européennes (Dissertation on

a book entitled Mémoire sur le système primitif des voyelles dans les langues indo-européennes (Dissertation on the Primitive Vowel System in Indo-European Languages). After this he studied for a year at Berlin under the ‘Privatdozenten’ Heinrich Zimmer, with whom he studied Celtic, and Hermann Oldenberg, with whom he continued his studies of Sanskrit.[13] He returned to Leipzig to defend his doctoral dissertation De l’emploi du génitif absolu en San a book entitled Mémoire sur le système primitif des voyelles dans les langues indo-européennes (Dissertation on the Primitive Vowel System in Indo-European Languages). After this he studied for a year at Berlin under the ‘Privatdozenten’ Heinrich Zimmer, with whom he studied Celtic, and Hermann Oldenberg, with whom he continued his studies of Sanskrit.[13]

Book Design

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Book Design

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A SIGN IS GIVENMEANING

BY OTHERS. INTRODUCTION

Semiotics is a theory about how meaning comes to being. How the meaning of a sign, a word, a gesture, a wink, a smile, etc. is created. It

A sign does not stand for itself but rather for someone or something to which it calls attention. communication, and understanding for humans. That is how we built up our world today.

2 Signs become such a common element that we are quick to get used to it unconsciously. The theory of semiotics urges people to trace back the history

why signs are the way they are.It is the study of existing,

and structure of sign. And think of

conventional, and communicative system.

INTR

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A sign is given meaning by others. Semiotics is a theory about how meaning comes to being. How the meaning of a sign, a word, a gesture, a wink, a smile, etc. is created. It widely discusses things around us which can

A sign does not stand for itself but rather for someone or something to which it calls attention. This allows us to interpret the world around us. It

understanding for humans. That is how we built up our world today. Signs become such a common element that we are quick to get used to it unconsciously. The theory of semiotics urges people to trace back the history and structure of sign. And think of why signs are the way they are.It is the study of existing, conventional, and communicative system.

INTR

ODUCTIO

This allows us to interpret the world around us. It understanding for humans. That is how we built up our world today. Signs become such a common element that we are quick to get used to it unconsciously. The theory of semiotics urges people to trace back the history and structure of sign. And think of why signs are the way they are.It is the study of existing, conventional, and communicative system.

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G ES TU RE

A SIGN IS GIVEN MEANING

This allows us to interpret the world around us. It brings

Semiotics is a theory about how meaning comes to being. How the meaning of a sign, a word, a gesture, a wink, a smile, etc. is created. It widely discusses things around us which

humans. That is how we built up our world today. Signs become such a common element that we are quick to get used to it unconsciously. The theory of semiotics urges people to trace back the history and structure of sign. And think of why signs are the way they are. It is the study of existing, conventional, and communicative system.

BY OTHERS.

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is given meaning

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regard as “sign”.

INTRODUCTION

W IN K

INTRODUCTION

A sign does not stand for itself but rather for someone or something to which it calls attention.

Semiotics is a theory about how meaning comes to being. How the meaning of a sign, a word, a gesture, a wink, a smile, etc. is created. It widely discusses things around us

others.

The word S emiotics is traceable to “ Semiosis” w hich w as a

The word S emiotics i s traceable to “ Semiosis” w hich w as a

WHY DO WE NEED

FOUNDER OF WESTERM MEDICAL SCIENCE

People living on earth must face all kinds of environmental cooperate, communication became necessary, and sign is how we deal with this situation.

His article was used to explain symptoms of bodily diseases. This article was then used to clarify the ailment for the practitioner to decipher what was wrong with their patients.

need to help each others. To cooperate, communication became necessary, and sign is how we deal with this situation.

FIRST SEMIOTICS BOOK

MEDICAL USE

Founder of Westerm Medical Science

HIPPOCRATES His article was used to explain symptoms of bodily diseases. This article was then used to clarify the ailment for the practitioner to decipher what was wrong with their patients.

460-390 BC

First Seniotics Book

MEDICAL USE

Example: Rain > Need a shelter

PAGE.6

HISTORY OF SEMIOTICS

SIGNS

HIPPOCRATES

People living on earth must face all kinds of environmental

460-390 BC

PAGE.8

Example: Build a house > Need peopls

20TH CENTURY Example: Work togather > Discuss how to work

Example: Gestures, Words, Eye contect...

As innovation goes on, massive information has been discovered and created. People asked for a more logical and accurate idea for the knowledge they gain. At that time, philosophy was no longer a universal theory anymore, which brings out the thinking of Semiotics.

In the 20th-century, the theory accelerated its pace. Swiss linguist, Saussure American philosopher, Peirce , put forward his own “unlimited semiotic” theory. Which talks about how signs be interpreted by one another. They are known as the fathers of Semiotics.

Example: Rain > Need a shelter

Example: Work togather > Discuss how to work

In the 20th-century, the theory accelerated its pace. Swiss linguist, Saussure

Example: Gestures, Words, Eye contect...

American philosopher, Peirce , put forward his own “unlimited semiotic” theory. Which talks about how signs be interpreted by one another. They are known as the fathers of Semiotics.

1960 Semiotic Studies (IASS) was founded in Paris in 1969. It emphasized the important status of Semiotics in modern society. Semiotics was no longer a branch from linguistics, but an individual theory.

INTERNATIONAL ASSOCIATION FOR SEMIOTICS STUDIES

Swiss Linguist

1857-1913

THEORY OF SEMIOTICS

20TH CENTURY

Example: Build a house > Need peopls

PAGE.6 PAGE.8

1960

SIGNS

Semiotic Studies (IASS) was founded in Paris in 1969. It emphasized the important status of Semiotics in modern society. Semiotics was no longer a branch from linguistics, but an individual theory.

SAUSSURE

Ferdinand De

He believes that to understand ones behavior, it needs to be based on the social fact, not physical because of the relationship, rather than things itself.

Saussure’s theory is called

Binary Opposition. Evoke people an cat image Example: Sound

relationship is arbitrary which can be applied to anything. The interaction between them is what he emphasized on.

Meow

INFLUENCE

LANGUAGE IMAGE AND

THE MOST COMMON THINGS WE USE FOR SYMBOLS.

Language is a system of signs. It is not private, but conventional. It is not a personal thing, but belongs to all of us. Language is a precise solution for communication. We us it as a tool to verify meanings. It is always a subject in semiwe speak and make sentences.

They can describe the semiotic course in our civilization which is interesting to compare. Image is a dynamic sign. It cannot merely represent itself but develops meanings from others. Its statement is not as distinct as language and the logic is even poor. It has continuity, meaning it can’t be split into different units. Even if image did not meet the need of “accurate idea” as well as language, it is the sign which can make people inadvertently think of.

LANGUAGES AND IMAGE

They can describe the semiotic course in our civilization which is interesting to compare.

Image is a dynamic sign. It cannot merely represent itself but develops meanings from others. Its statement is not as distinct as language and the logic is even poor. It has continuity, meaning it can’t be split into different units. Even if image did not meet the need of “accurate idea” as well as language, it is the sign which can make people inadvertently think of.

THE CHANGES BETWEEN TWO In ancient times, image was the main element for communication. The invention of language led humans into a higher level of civilization. People admired the enlightenment and preciseness of language and saw Image as a primitive culture. As culture changed, people asked advertise in an intuitive way, which is how image once again became an important tool in society.

In ancient times, image was the main element for communication. The invention of language led humans into a higher level of civilization. People admired the enlightenment and preciseness of language and saw Image as a primitive culture. information. To catch consumers’ attention, companies advertise in an intuitive way, which is how image once again became an important tool in society.

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SIGNS OF SIGN THE THINKING OF SEMIOTICS

THE THINKING OF SEMIOTICS B Y W W E I - E N YA N G

I N T R O D U C T I O N 4

H I S T O R Y

T H E O R Y 10 U S E 14

SIGNS OF SIGN

THE THINKING OF SEMIOTICS 2015

O F

S E M I O T I C S

L A N G U A G E O F

S E M I O T I C S A N D

S E M I O T I C S S E M I O T I C S

I M A G E 12 T O D A Y

SIGNS OF SIGN

WEI-EN YANG

Final

G ES TU RE

A { SIGN }

A sign does not stand for itself but rather for someone or something to which it calls attention. This allows us to interpret the world around us. It brings about the definition, communication, and understanding for humans. That is how we built up our world today.

IS GIVEN MEANINGS

INTRODUCTION

W IN K

Signs become such a common element that we are quick to get used to it unconsciously. The theory of semiotics urges people to trace back the history and structure of sign. And think of why signs are the way they are. It is the study of existing, conventional, and communicative system.

{ BY OTHERS } SM

Semiotics is a theory about how meaning comes to being. How the meaning of a sign, a word, a gesture, a wink, a smile, etc. is created. It widely discusses things around us which can be briefly regard as “sign”.

WHY

The word Semiotics is traceable to “Semiosis” which was a Geek word meaning mark and sign. It was first used by :

SIGNS DO

N E E D

Founder of Westerm Medical Science

HIPPOCRATES

People living on earth must face all kinds of environmental difficulties. That is when we need to help each others. To cooperate, communication became necessary, and sign is how we deal with this situation.

460-390 BC 460-390 BC

His article was used to explain symptoms of bodily diseases. This article was then used to clarify the ailment for the practitioner to decipher what was wrong with their patients.

First Seniotics Book

MEDICAL USE

HISTORY OF SEMIOTICS

Example: Rain > Need a shelter

20TH CENTURY

Example: Build a house > Need peopls

In the 20th-century, the theory accelerated its pace. Swiss linguist, Saussure , defined the sign as a mental entity made up of “Signifier” and “Signified.” American philosopher, Peirce , put forward his own “unlimited semiotic” theory. Which talks about how signs be interpreted by one another. They are known as the fathers of Semiotics.

Example: Work togather > Discussion Example: Gestures, Eye contect...

SIGNS

1960 An official union called International Association for Semiotic Studies (IASS) was founded in Paris in 1969. It emphasized the important status of Semiotics in modern society. Semiotics was no longer a branch from linguistics, but an individual theory.

PAGE.6 PAGE.8

Page6-13

Book Design

Swiss Linguist

THEORY OF SEMIOTICS

1857-1913

SAUSSURE Ferdinand De

He believes that to understand ones behavior, it needs to be based on the social fact, not physical phenomena. Significance emerged because of the relationship, rather than things itself.

Binary Opposition Saussure’s theory is called “Binary Opposition.“ He divided signs into “Signifier” and “Signified.” Signifier is something physical. For example sounds, letters, gestures, etc. Signified is the image of concept that Signifier evokes. Their relationship is arbitrary which can be applied to anything. The interaction between them is what he emphasized on.

THEORIES AFTER SAUSSURE Evoke people an cat image

Example: Sound

Meow

PEIRCE Charles Sander

America Philosopher

1837-1914

He thought sign existed because of interpretation. Sign is meaningless by itself, only the relation with things around can create its meaning. His philosophical system is call “pragmatism.” It defines three kinds of signs: Icon, the form of resemblance, Index, the form of indication, and Symbol, the form of convention.

Saussure’s theory influenced Danish Linguist Louis Hjelmslev, French Semioticians, Roland Barthes and Algirdas Julien Greimas also stand out. Louis defined “Sign” as an external concept influenced by a mass of information from outside the sign.

Unlimited Semiotics He believes meaning created because of the unceasing interaction between “Object” and “Sign,” which is called “Unlimited Semiotics.“In the beginning, object has its original sign. While someone has a new opinion for the object, it creates another sign. As the interpretation continues on, it becomes an unlimited process. The massive and different signs for the object develop its meaning today. The object itself is the only thing that didn’t change. Peirce focused on the process of meaning, making his theory different from Saussure. sign1+2 interpreted by othe viewer sign1 interpreted by othe viewer

sign1+2+3 interpreted by othe viewer CONTINUE

The original meaning

THEORIES AFTER PEIRCE American semiotician, Thomas Albert Sebeok’s “Modeling System Theory” brings Peirce’s theory into physical viewpoint. He talks about three modeling system of humans: Primary, the simulative forms of semiosis that leads to imitative activity; secondary, the verbal forms of semiosis that leads to linguistic action; tertiary, the abstract form of semiosis that leads to symbolic activity.

Final

........

A GIRL?

WHO DRAW THIS?

WHAT IS SHE LOOKING AT?

WHAT’S THE PAINTER’S EXPRESSION? WHY IS SHE SMILING?

THE MEANING OF HER POSTURE? WHAT IS THIS FOR?

LOOKS LIKE MY FRIEND. STRANGE HAIR. COMIC.

LANGUAGE AND IMAGE

They can describe the semiotic course in our civilization which is interesting to compare.

GIRL SMILING BOB CUT HAIR

.......

LOOKING FORWARD

In ancient times, image was the main element for communication. The invention of language led humans into a higher level of civilization. People admired the enlightenment and preciseness of language and saw Image as a primitive culture. As culture changed, people asked for efficient information. To catch consumers’ attention, companies advertise in an intuitive way, which is how image once again became an important tool in society.

CLEAR DESCRIPTION

Signals

The meaning and purpose of a signal is direct and clear. People use signals to interoperate information, and they can take the form of image, body language, sound, etc. As long as it had been defined.

USE OF SEMIOTICS

A restroom door sign for example, uses simple human form as a sign and distinguishes gender with clothes. Even if a skirt is not only for a woman, people can still know its meaning, not because of prejudice but the societal conventions which people naturally associate with the signal. Although stereotype—which might be a negative thing— is a part of this sign. This conventions are how signs can be discriminated from one another. Order will not exist with a constantly changing sign.

Signs in daily life are quite a friendly thing. It brings efficiency and enjoyment. Though the theory sounds complicated, it may not be as hard as you think. Look around use, thousands of signs are being created every second, and thats how we live, and survive.

12 Signs can be seen as several kinds, including gesture, narrative, performance, advertising, language, etc. As long as a meaning has been created, it can be put into semiotics discussion. The range of signs are wide. There are lots of common examples today that can be talk about.

Language

Language is a communication system. Set apart from signals, language has specific cultural background and identity for people around the world. But also violates formulaic rules in the same time.

For example, when people said ”How’s it going?”, their purpose depends on the situation, emotion, and relation which can be regard as an question, a concern, or just saying “hi”.

HOW’S IT GOING?

Brand

Besides representing the company, brand logo design is also about how to attract consumers. The shape and color are important elements of brands.

Logos of fast food restaurants always have red, not presenting anger or danger, but to attract people’s eyes. They make use of the strong feeling of red to highlight their logo. Unlike signals, brands focus on attraction and uniqueness, instead instruction and notification.

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Book Design

WHAT ABOUT

SEMIOTICS TODAY

TODAY? Theory of Semiotics is actually easy be forgotten today. Though Signs are all over the world and we notice it all the time, it somehow became an oblivion to our life. Which can shows how successful it is but also how theory be abandon in modern culture.

R E S O U R C E S

Ignore the rule of “Binary Opposition”, people sometimes only talks about signifier. The meaning for sign became random and playful, challenge the definition of Semiotics. It doesn’t have a good or bad, sign is still omnipresent wether we want it or not.

S E M I O T I C S I N L A N G U A G E E D U C AT I O N MARCELDANESI W H AT I S S E M I O T I C S ? JIAN-WEI LI

SEMIOTICS AND STRUCTURALISM PA U L F R Y

It is about how we process the thought, keep on create, question, compare, dare the meaning of

SIGNS.

Final