Shoes and more
DIFFERENT CONCEPTS FOR DIFFERENT CUSTOMERS
“OUR CUSTOMER OUR MASTER.” BATA HAS HAD THIS PHILOSOPHY FOR MORE THAN 100 YEARS. THAT IS WHY WE SERVE 1 MILLION CUSTOMERS A DAY AROUND THE WORLD. FROM MILAN TO SINGAPORE YOU CAN FIND OUR SIGN EVERYWHERE.
Bata Overview
Serves 1 million customers per day. Employs more than 40 000 people. Operates 5 000 retail stores. Manages a retail presence in over 50 countries. Runs 40 production facilities across 26 countries.
Bata has a worldwide reach, with operations across the 5 continents managed by 4 regional MBUs (Meaningful Business Units). Each Bata company listens to the local consumers and clearly identify their footwear needs.
Bata has a truly international team whose diversity of ideas and exchange of expertise creates an environment that stimulates people to think beyond their immediate national markets. It is Bata culture to provide equality of opportunity, to promote on merit and to provide employees with on-going training opportunities to build new skills.
Our Bata Team Business conduct Bata companies have a tradition of being good corporate citizens and seek to contribute to the well-being of the countries and communities where they operate. Bata strives to develop longterm partnerships with its suppliers and business associates. Each Bata company around the world is committed to ensuring that operations are conducted ethically.
Our values
Constant innovation in design and product development. Superior Customer Service. Excellence in operational and commercial execution. Entrepreneurial spirit and passion to win. Teamwork in an international environment. Trust and respect for our employees. Adding value to the community. Delivering on our commitments to shareholders.
Closest friend To excel in understanding and addressing local consumers’ needs.
In the world To leverage our international network to become the most reactive shoe retailer in bringing choice, quality, design and value to local consumers.
For your everyday fashion footwear To offer contemporary styles, comfortable enough to be part of daily activities from school to work. The best partner shoes for active lifestyles. To bring excitement to the product with up-to-date trendy touch.
And more... To go beyond footwear, to provide a more appealing shopping experience by completing our offer with related fashion accessories. To go the extra mile in providing excellent customer service, a friendly store atmosphere and the easiest shopping environment.
Bata's Ambition
To provide a level of products and services that satisfy our customers to the extent that they will make Bata their preferred shopping destination for shoes and accessories.
The ”Bata system” organizes operations in autonomous workshops with employee profit sharing. “Each one in the company is an entrepreneur”. The Bata school of work is established. It provides rigorous education and practical training to future Bata managers. The T.&A. Bata Shoe Company is registered in the town of Zlin, Czechoslovakia. Innovative from the beginning it departs from century old traditions of the one-man cobblers’ workshop.
Milestones
1894
1925
At the time of Tomas Bata’s tragic death in a plane crash, the company intensifies diversification into the production of tires, aircrafts, bicycles, machineries. Still a young man, Thomas J. Bata, his son, convenes the 1st international congress of young Bata people.
Thomas J. Bata starts rebuilding the organization operating between London and Batawa, near Toronto, Canada.
1932
1940
1909
1929
1938
First export sales. Bata shoes are of excellent quality, and are available in more styles than had ever been offered before. Demand grows rapidly.
Introduction of customs tariffs. Bata responds by building factories in Germany, England, France, Yugoslavia, Poland, Holland, the USA and India. By the early 1930s, Bata is the world’s leading footwear exporter.
Prague, Bata's 8 floors flagship store opening.
Partnerships develop in Eastern Europe. Bata stores reopen in Russia, Poland, Croatia, Slovenia‌
Retail excellence is becoming even more important. Bata develops a variety of retail concepts such as Bata city stores, large format family stores and sport concept stores.
1980s
1995
As part of re-inventing its core competencies, Bata Shoe Innovation Centres open around the world to focus on the development of shoes with exclusive technology features and designs.
New steps in China with the opening of the Bata procurement centre in Guangzhou and a distribution partnership for the opening of Bata retail stores.
2002
now
1960
1990s
2003
Under leadership of Thomas J. Bata, the company expands its international reach through new factories serving local markets.
Creativity, product innovation and research for higher quality levels lie at the core of Bata product development policy. The result is the international high standard Bata Premium Collection.
Bata consumer web sites are launched in key markets to offer on-line customer services like product pre-booking, new product release information and to build customer relationships via Bata loyalty programs.
Bata store concepts
Flagship stores Bata Flagship stores offer urban customers the best in today’s fashion footwear and accessories. These stores are in city centres’ prime locations, and provide a high level of customer service, exclusive fashion shoe lines with complementary accessories, and contemporary shopping environments to discerning shoppers. Many of those stores offer a wide range of important international brands.
Wenceslav Square Prague Czech Republic
City stores Bata City stores offer urban customers the best in today’s fashion footwear and accessories. The products are primarily the Bata brand, with a carefully selected assortment of articles from both local and international brands, offering mainly ladies and man collections. These stores are located in the city centers, and provide a high level of customer service, and contemporary shopping environments to discerning shoppers. Bologna Italy
Bata store concepts
Large format stores Bata Large format store offer a wide assortment of fashion, casual and athletic footwear for the entire family. Located primarily in urban and suburban shopping centers, these spacious stores offer the best value by providing good quality shoes at great prices. Service is fast thanks to a self selection shopping environment with qualified staff to serve and assist.
Roma Lunghezza Italy
Retail parks stores Retail parks stores are the largest and the most value-oriented stores of our retail chain. They are ideally located in power centers, commercial parks and outlet centers with easy parking facilities. The product selection offers more than 10,000 styles of ladies, men, children and sport shoes with related accessories and apparel sold at attractive price points. It is based on a self service concept with helpful staff available for service at anytime. Mantes Buchelay France
The first Athletes World store has been opened in 1997 in Bologna originated by a closed cooperation with Nike. From its opening the store achieved immediately a good success. From the initial store concept developed in Bologna, totally link to the sport/athletic products, the new concept subsequently developed consist of an evolution from a pure sport/athletic product offer to a sport lifestyle concept much more oriented to a the fashion concept and product offer The stores have a very attractive visual merchandising discipline and they offer
a range of products of 70% footwear, 25% apparel and 5% accessories. Each season the international sport brands after proper market and fashion trend analysis develop exclusively for Athletes World specific collections. The in-store service is extremely professional and matching the target customers: young people aging from 15 to 30 years old sport/urban/fashion lifestyle. Today in Italy Athletes World chain count of 66 shops of which 54 are own. In the year 2003 a Franchising division has been developed and today the Athletes World chain count of 12 franchising stores. In addition to the above we have another 18 stores across Europe.
AHLETES WORLD Milano, Italy
Bata unique solutions Bata research brings exclusive products designed by placing technology at the service of comfort.
Bata Climatec
is a revolutionary technology for men‘s shoes keeping feet odor free, wicking away moisture providing an antifungal and antibacterial effect. CLIMATEC is a registered trade mark for the removable EVA insole with carbon membrane covered by a fast drying fabric.
Bata Air System
guarantees air circulation inside the shoe, expels moisture and keeps the foot dry.
Bata Artigiana
combines Italian design, handcraftsmanship and high quality leather. Its “ideal” construction technique is a special process that offers complete flexibility and comfort.
Bata Flexible
offers lightness and comfort in walking thanks to a selection of light and soft leather and the high technology used in the outsole construction. The rubber outsole lets the foot follow its natural curvature and helps movement torsion thanks to flexion lines.
Bata Insolia
fundamentally changes the inside of high heel shoes, shifting weight off the ball of the foot back to the heel. It provides feeling like wearing much lower heels which is a true comfort factor for many women. This weight shift improves body alignment and balance dramatically reducing leg and lower back fatigue while reducing pressure on the ball of the foot.
Bata Emotion
is a patented construction that combines design with maximum walking comfort thanks to a shock absorbing device in the heel, an anti-slip and flexible T.R. sole, an anatomic insole and soft leather upper.
Bata Gelfit
absorbs shock and gives the sensation of a pleasant massage while walking. The special gel cushion positioned in the insole near the heel increases shock absorption capacity to reduce risk of micro-injuries.
Bata Acquastatic
eliminates all annoying sensations of static shock while walking. The static energy stored in the body is discharged to ground thanks to an exclusive technology in the heel.
Regional line building for a close fit with local markets. Excellent IT system and back room processes. Sophisticated inventory management system. Merchandising discipline for fast re-supply. On-going training of sales staff to deliver consistent service. Innovative store layouts allowing speed of service while maintaining a pleasant shopping experience. Qualitative in-store communication to provide efficient customer guidance.
Bata European Real Estate Bata’s long established presence makes it the shoe brand known by several generations of Europeans. The newly created European Real Estate Department ensures the continuity of our presence through: Coordination of all real estate issues in existing and future Bata markets Establishing long term partnerships with international developers and investors Integration of the latest fashion and client oriented shop concepts Consistency in the look and functionality of the Bata shops throughout Europe
BATA BRANDS S.Ă r.l., Luxembourg succursale de Lausanne Radu Ionescu European Real Estate Director Avenue de Rhodanie 70 1007 Lausane Switzerland Tel.: +41 21 613 40 03 Mob.: +41 79 250 47 62 Fax: +41 21 613 40 01 radu.ionescu@bata.com www.bata.com
Bata France Comptée parmi les leaders du secteur de la chaussure, Bata France Distribution dispose d’un réseau de plus de 240 magasins répartis sur l’ensemble du territoire et compte près de 1200 salariés. Avec plus de 4 millions de paires vendues tous les ans, notre société fait de sa clientèle une priorité et propose des produits tendance, toujours au meilleur prix. Notre environnement cible la jeune famille contemporaine à la recherche d’articles dans l’air du temps : chaussures mais aussi maroquinerie, vestes et autres accessoires de mode complémentaires. A côté de notre marque propre qui se décline dans l’homme, la femme et l’enfant nous trouvons une sélection de grandes marques comme, Levi’s, Redskins, Nike, Puma, Adidas ou Barbie. Pour optimiser notre relation avec le client et pour lui proposer le meilleur service nous avons adapté nos concepts en fonction des implantations. Les magasins Large format Store pour les centres commerciaux avec des surfaces de plus de 250 m 2 et les Retail Parks, le Family Box pour les Centres Villes et les Centres commerciaux entre 150 et 200 m 2. Enfin Bata France Distribution est la première chaine succursaliste à avoir ouvert son magasin en ligne www.batashop.fr Afin de continuer à développer notre expansion nous recherchons des emplacements en propre ou en franchise sur des zones A+ dans les principaux centres villes avec des surfaces de 150 à 200 m 2, dans les grands centres commerciaux avec des surfaces de 200 à 300 m 2 et dans les Retail Parks avec des surfaces entre 400 et 600 m 2.
Personne à contacter :
Bata France Distribution Michel Perrochot Directeur de l’Expansion Tour Eve 1 Place du Sud – La Défense 9 92806 PUTEAUX France Tél.: +33 147 76 71 13 Fax: +33 149 00 01 96 michel.perrochot@bata.com www.bata.fr
Bata France One of the leader companies in the shoe business, Bata France Distribution owns more than 240 stores all around the country and has over 1200 employees. With more than 4 million pairs sold out every year, the customer is the main priority of our company, we are constantly offering trendy products at the best price. Our positioning targets the young contemporary family that wants actual articles: shoes but also hand bags, clothing and other complementary accessories. Beside our own brand that includes Ladies, Men and Chidren’s categories, we also sell major brands such as Levi’s, Redskins, Nike, Puma, Adidas or Barbie. To optimize our relationship with the customer and offer him the most adapted service we have different concepts according to our locations. Large format Stores for shopping centres over 250 sqm and Retail Parks, Family Box stores for City Centres or Shopping Centres between 150 and 200 sqm. Bata France Distribution is the first retail chain to launch e-commerce with www.bataswhop.fr For further expansion Bata France Distribution is looking for top locations, for the owned chain or franchises, in the City center of bigger cities with surfaces of 150 to 200 sqm, in big shopping centres with surfaces of 200 to 300 sqm and in Retail Parks with surfaces of 400 to 600 sqm.
Contact person: Bata France Distribution Michel Perrochot Expansion Director Tour Eve 1 Place du Sud – La Défense 9 92806 PUTEAUX France Tel.: +33 147 76 71 13 Fax: +33 149 00 01 96 michel.perrochot@bata.com www.bata.fr
Bata Italia Bata in Italia è Compar Spa, con sede a Limena (PD) opera dal 1931 ed è azienda leader nel settore delle calzature in Italia. È presente su tutto il territorio nazionale e commercializza 10 milioni di calzature all’anno attraverso la sua rete di oltre 400 negozi a gestione diretta e in affiliazione ad insegna differenziata: Bata formula City store, Bata formula Large Format store, Bata formula Factory store e Athletes World. Le formule distributive presentano tipologie commerciali specifiche. I negozi Bata formula City store sono situati nelle migliori location dei centri città ed abbinano un accurato servizio al cliente a collezioni moda che consentono di creare un total look Bata. I negozi Bata formula Large Format store sono inseriti nei centri commerciali e sono caratterizzati da un’ampia superficie di vendita (350 / 500 mq), con un vasto assortimento nelle categorie donna, uomo, bambino e sport, oltre ad un’ ampia scelta di borse, abbigliamento ed accessori. I negozi Bata formula Factory store sono negozi di oltre 1.000 mq. collocati in parchi o vie commerciali, l’assortimento è creato in modo da integrare l’ampia scelta della collezione Bata con prodotti particolarmente convenienti delle collezioni di stagione; non mancano infatti specifiche occasioni di fine serie e prezzi vantaggiosi sui nuovi arrivi e sulle migliori marche dello sport. Il network Athletes World, specializzato in calzature ed abbigliamento sport-fashion, è presente in vie di grande comunicazione o in centri storici e commerciali. Bata Italia concentrerà la propria espansione nelle migliori location in centri città, con aree di circa 200 metri quadri, e nelle superfici disponibili tra i 200 e i 600 metri quadri all’interno dei Centri Commerciali. Non verrà comunque trascurata l’espansione nelle principali vie commerciali, nei parchi commerciali e negli outlet centers.
Persona da contattare:
Compar S.p.A. Angelo Sturaro Store Operation Manager Via A. Volta 6 35010 Limena Italy Tel.: +39 049 89 91 256 Fax: +39 049 89 91 006 asturaro@compar.it www.bata.it
Bata Italy Bata Italy as part of Compar Spa with its head office in Limena (Padova), has been operating since 1931 and is market leader of the Italian shoe sector. The company is located all over Italy and markets 10 million shoes per year through its network of over 400 stores, directly owned and in franchising formula, of 4 differentiated platforms: Bata City store, Bata Large Format store, Bata Factory store and Athletes World. Each of the 4 unique formats is located in different commercial areas and contains distinctive attributes. The Bata City stores are situated in the best locations in city centres and combine accurate customer service with fashion collections that allow to create a Bata total look. The Bata Large Format stores are located in shopping malls and are characterized by an ample sales surface (350 / 500 sqm) with a vast assortment in the womens, mens, childrens and sports categories, as well as the bag, clothing and accessory departments. The Bata Factory stores are over 1,000 square meters in area and are located along commercial roads. The assortment is created in such a way as to integrate the wide Bata selection with particularly convenient products from the seasonal collections, including specific end-of-line occasions and favourable prices on the new arrivals and on the best sports brands’ products. The Athletes World network, specializing in shoes and sports fashion clothing, is located along main roads or historical or commercial town centres. Bata Italy will concentrate the expansion on the best city centre locations, with selling areas of nearly 200 sqm and on the available surfaces with selling areas between 200 and 600 sqm inside the shopping centers. It will not be anyway disregarded an expansion in the main commercial streets, in shopping areas and in the outlets centers.
Contact person: Compar S.p.A. Angelo Sturaro Store Operation Manager Via A. Volta 6 35010 Limena Italy Tel.: +39 049 89 91 256 Fax: +39 049 89 91 006 asturaro@compar.it www.bata.it
Bata Schweiz Bata ist in der Schweiz seit mehr als 75 Jahren mit eigenen Filialen vertreten. Mit heute über 60 Filialen ist Bata in der Schvweiz eines der grössten Einzelhandelsunternehmen im Bereich Schuhe und verkauft jedes Jahr weit über 1 Mio. Paar Schuhe. Der Firmensitz befindet sich seit dem 1. Januar 2007 in Pratteln, bei Basel, im modernen Triago - Bürogebäude. Das Zentrallager befindet sich in Kaiseraugst, Aargau. Bata Schweiz hat sich im Bereich der modischen Schuhe und Accessoires mit guter Qualität zu vernuenftigen Preisen eine starke Position im mittleren Preissegment erarbeitet. Der Fokus liegt hauptsaechlich bei der Damenkollektion. Die Herren, Kinder und Sportschuhe bilden weitere wichtige Kategorien. Neben den eigenen Marken führt Bata Schweiz auch zahlreiche bekannte Fremdmarken wie Gabor, Timberland, Rieker und andere sowie natürlich auch alle grossen internationalen Sportmarken im Sortiment. Lederjacken, Handtaschen und modische Accessoires runden das Angebot ab. Viel Wert wird auch auf ein attraktives Ladenkonzept sowie auf einen freundlichen und kompetenten Kundenservice gelegt. Für die Expansion suchen wir nach Standorten an sehr guten City Lagen in den grösseren Städten mit einer Verkaufsfläche von rund 120 m 2 bis 250 m 2 sowie in grossen Einkaufszentren Flaechen von rund 240 m 2 bis 450 m 2.
Kontaktperson:
Bata Schuh AG Radu Ionescu European Real Estate Director Avenue de Rhodanie 70 1007 Lausane Switzerland Tel.: +41 21 613 40 03 Mob.: +41 79 250 47 62 Fax: +41 21 613 40 01 radu.ionescu@bata.com www.bata.ch
Bata Switzerland Bata Switzerland’s retail chain has been present in Switzerland for more than 75 years. Today with more than 60 stores Bata Switzerland is one of the largest chains in the shoe retail business and is selling far more than 1 million pairs of shoes each year. Since 1st January 2007 the head office is located in Pratteln, close to Basel in the modern Triago – officebuilding. The central warehouse is located in Kaiseraugst, Aargau. Bata Switzerland has a strong market position in fashion footwear and accessories offering good quality at a reasonable price. The focus is basically on the ladies collection, however, mens, childrens and sports shoes are part of the different collections. Besides their own brands Bata Switzerland also offers a wide selection of branded goods including names such as Gabor, Timberland, Rieker and many more. This collection also contains all the international sport brands. Leather jackets, handbags and fashion accessories are supplements of the fashionable collections. Significant attention is also given to an attractive store interior and friendly and professional customer service. For further expansion Bata Switzerland is looking for top locations in the city centres of major cities with a surface of 120 sqm to 250 sqm and locations within big shopping malls with an available surface between 240 sqm and 450 sqm.
Contact person: Bata Schuh AG Radu Ionescu European Real Estate Director Avenue de Rhodanie 70 1007 Lausane Switzerland Tel.: +41 21 613 40 03 Mob.: +41 79 250 47 62 Fax: +41 21 613 40 01 radu.ionescu@bata.com www.bata.ch
Bata Española y Bata Portugal Somos una de las compañías líderes en el mercado del calzado. Bata España fue fundada en 1935, situando la oficina central en Alicante, una de las regiones más importantes de la industria del calzado en España. Desde esta oficina central se gestiona Bata España y Bata Portugal. Actualmente tenemos 70 tiendas en España, 32 tiendas en Portugal y empleamos a más de 450 personas. Tenemos unas ventas aproximadas de 30.000 pares semanales. Nuestra prioridad es el cliente y ofrecer siempre los mejores productos en moda, tendencias y por supuesto, en precio. Nuestra mayor colección es la de señora pero también tenemos una importante colección en caballero, niño y deporte. Además de nuestra marca Bata, ofrecemos una amplia variedad de marcas como Fluchos, Termans, Mustang, Levis, Diesel, Sketchers. Ofrecemos también accesorios que complementan nuestras colecciones tales como bolsos, cinturones, foulards… La futura expansión de Bata tanto en España como en Portugal, se realizará situándose en los centros comerciales más importantes y centros ciudad de las grandes ciudades.
Persona de contacto:
Bata S.A. Española S.U. José Miguel Abellán Paterna Jefe de Expansion Elche Parque Industrial C/Pitágoras 8 03203 Elche - Alicante Spain Tel.: +34 965 68 11 99 Fax: +34 965 68 28 97 jose.abellan@bata.com www.bata.es
Bata Spain & Bata Portugal Bata Spain was founded in 1935 and its head office is situated in Alicante, one of the shoe industries most important regions in Spain. Today Bata Spain is an important leader in the shoes market. Presently there are 70 stores situated in Spain, 32 stores in Portugal and more than 450 employees. The sales are approximately 1.5 million pairs and the objective is to treat the customer as the major priority always offering the best products at the best prices. Bata Spain focuses on their ladies collection, however, also offers products in the men’s, children’s and sports categories. In addition to the BATA brand, they also offer a wide selection of brands such as Fluchos, Termans, Mustang, Levis, Diesel, Sketchers. These collections are completed with the variety of accessories available, such as handbags, belts and foulards. For further expansion Bata Spain and Bata Portugal are looking for locations in shopping malls and city centres of major cities.
Contact person: Bata S.A. Spain S.U. José Miguel Abellán Paterna Expansion Director Elche Parque Industrial C/Pitágoras 8 03203 Elche - Alicante Spain Tel.: +34 965 68 11 99 Fax: +34 965 68 28 97 jose.abellan@bata.com www.bata.es
Bata Polska Bata w Polsce jest obecna ponownie od roku 1992. W tym roku powstała spółka Bata Poland, która zarządza siecią własnych sklepów. Sklepy zlokalizowane są generalnie w centrach handlowych i na najlepszych ulicach handlowych największych polskich miast. Obecnie w Polsce działa 41 sklepów Baty (37 Large Format Store, 2 City Store, 2 Outlet). Bata oferuje w swoich sklepach szeroki wybór obuwia damskiego, męskiego i dziecięcego, galanterii skórzanej (torebki,kurtki, portfele, paski i inne), akcesoriów do konserwacji obuwia jak również szereg innych dodatków. Klienci odwiedzając sklepy Baty zawsze mogą w nich znaleźć aktualne trendy mody, dobrą jakość, przystępne ceny i profesjonalną obsługę. Atrakcyjność i funkcjonalność naszych sklepów jest także bardzo ważna. Bata Poland od roku 2003 działa w ramach Bata Central Europe (Czechy, Polska, Słowacja). Dzięki współpracy w tym regionie nastąpił dynamiczny rozwój sieci sprzedaży Baty w Polsce. W latach 2005-2007 otworzyliśmy 28 nowych sklepów. Odnowiliśmy także kilka już istniejących. Łączna powierzchnia sklepów wzrosła do ponad 14 tys. m2. Rok 2007 to sprzedaż ponad 750 tys. par obuwia (+30% do roku 2006). Bata Poland planuje dalszy dynamiczny rozwój sieci sprzedaży. Chcemy, aby nowe sklepy Baty o powierzchni 250-450 m2 powstały w najlepszych centrach handlowych w miastach około stutysięcznych. Bata jest także zainteresowana powierzchniami 200-250 m2 w najlepszych lokalizacjach w centrach dużych miast.
Osoba kontaktowa:
Bata Poland Sp. z o.o. Waldemar Ciępka Managing Director Ul. Królewska 16 00-103 Warszawa Polska Tel.: +48 22 538 68 60 Fax: +48 22 538 68 61 waldemar.ciepka@bata.pl www.bata.pl
Bata Poland Bata Poland has been operating a chain of retail stores since 1992 after a hiatus lasting several decades. Generally, the stores are located in shopping centres or on the best commercial streets in the largest Polish cities. Presently 41 Bata stores (37 Large Format Store , 2 City Stores, 2 Outlet) are operating in Poland. Bata offers a wide variety of lady‘s, men‘s and children‘s footwear, bags, leather jackets, wallets, belts and other accessories to a number of unique customers. Exclusive collection, the hottest fashion trends, high-quality product, excellent prices and professional service can be expected with each visit. The attractiveness and functionality of each Bata store is also very important. Since 2003 Bata Poland has been a part of Bata Central Europe (Czech Republic, Poland, Slovakia). Thanks to the cooperation in this region, dynamic evolution occurred in founding a new chain of stores in Poland. Twenty eight of our stores were opened in the last three years. The total area of stores increased to over 14 000 sqm and several stores were renovated. In 2007 sales increased by over 750 thousand pairs (+30% to the year 2006). Bata Poland is anticipating further dynamic development to their chain of stores. The aim is to open new Bata stores (250 – 450 sqm) in the best shopping centres in cities with excess around 100 thousand inhabitants. Bata is also interested in opening stores (200 – 250 sqm) in the best downtown location of major cities.
Contact Person: Bata Poland Sp. z o.o. Waldemar Ciępka Managing Director Ul. Królewska 16 00-103 Warszawa Polska Tel.: +48 22 538 68 60 Fax: +48 22 538 68 61 waldemar.ciepka@bata.pl www.bata.pl
Baťa Česká republika a Slovensko Firma, která se rozrostla v Baťovu světovou organizaci, byla založena ve Zlíně 24. srpna 1894. Počátkem 30. let se Baťovy továrny staly světovým leaderem v exportu obuvi. Po sametové revoluci v roce 1992 začíná Baťa v Česku opět podnikat. První slovenská prodejna je otevřena v roce 1996. Zlín se stává opět centrálou pro střední Evropu, tedy Česko, Slovensko a Polsko a zaměstnává přes 1000 lidí. Prodejny jsou rozmístěny po celé České a Slovenské republice a jejich počet dosahuje téměř 130. Baťa je leaderem na trhu v prodeji s obuví, 91 českých a 22 slovenských prodejen přináší prodej 2 200 000 párů obuvi ročně. Baťa má silnou pozici na trhu v segmentu módní, elegantní a volnočasové obuvi a nabízí dobrou kvalitu za přiměřenou cenu. Firma se zaměřuje na rodiny, zákazníky hledající styl. Prodejní sortiment zahrnuje dámskou pánskou, dětskou a sportovní kategorii. Důraz je kladen také na prodej tašek, doplňků a oblečení. Baťa podporuje nákupní trend, 30 % našich obchodů je umístěno v nákupních centrech, retail parcích a ostatní v centrech měst. Prodejní koncept zahrnuje městské prodejny, super story a prodejny Athletes World se sportovním zbožím. Průměrná velikost obchodu je 400 – 500 m2. Vytváříme jedinečné prostředí k nakupování ruku v ruce se současným designem a přátelským prostředím. Pohodlí, móda, velký výběr a také možnost nákupu značek, to jsou klíčové elementy, které upoutají zakazníka k Baťovi. Pro další expanzi hledá Baťa lokace jak v centrech menších měst o rozloze 350 m2, tak i v nakupních centrech s velikostí 500 m2. Dalšími zajímavými lokacemi jsou retail parky o rozloze 350 m2.
Kontakt:
Baťa a.s. Tomáš Novotný Manager pro rozvoj obchodní sítě Dlouhá 130 762 22 Zlín Česká republika Tel.: +420 577 685 208 Fax: +420 577 685 224 novotny@bata.cz www.bata.cz
Bata Czech Republic & Slovakia The Bata family established the Bata Shoe Organization on August 24th, 1894 in Zlin, Czechoslovakia. By the early 1930s, the Bata’s enterprises in Czechoslovakia were the world‘s leading footwear exporters. In 1992 after the Velvet revolution Bata Czech retail began operating again. The first Slovak store was opened in 1996. Today the head-office for Bata Central Europe (Czech, Poland, Slovakia) is still located in Zlin. The stores are spread all over the Czech Republic and Slovakia their entire Bata network contains nearly 130 stores. Bata also became a leader in this shoes market. 91 Czech stores and 22 Slovak stores bring sales to 2 200 00 pairs of shoes per year. Bata Czech and Slovak have a strong market orientation for fashion, elegant and casual footwear offering good quality at a reasonable price. Bata Czech is focused mainly on families and customers looking for style. There is a strong focus on assortment in the women’s, men’s, children’s and sports categories. Supplements such as accessories, bags and clothing are also available. Bata follows trends and so 30 % of their stores are located in shopping malls or retail parks. The others can be found in the major city centres and downtown locations. Sales concepts include; City stores, Large Format stores and Athletes World stores with a wide sport assortment. The size of an average store is approximately 400-500 sqm. Bata create unique conditions for convenient shopping with contemporary design and a friendly atmosphere. Comfort, fashion and a large selection of Bata and other brands, are the key elements, which attract customers to Bata stores. For further expansion Bata Czech and Slovak are looking for locations in the city centres of the smaller cities with a surface area of 350 sqm. Further attractive locations are in retail parks with a surface area of 350 sqm and shopping centres in cities with surface area 500 sqm.
Contact Person: Bata a.s. Tomáš Novotný Store development & expansion Manager Dlouhá 130 762 22 Zlín Czech Republic Tel.: +420 577 685 208 Fax:+420 577 685 224 novotny@bata.cz www.bata.cz
Bata Κύπρου H Εταιρεία Bata άνοιξε το πρώτο της κατάστημα στην Κύπρο το 1924 δια μέσου ενός αντιπροσώπου, στην επαρχία Λάρνακας. Τα επόμενα χρόνια η Εταιρεία αναπτύχθηκε επιτυχώς στην λιανική αγορά ανοίγοντας η ίδια 25 καταστήματα στις κυριότερες πόλεις του νησιού. Η Εταιρεία σήμερα δραστηριοποιείται με 3 ξεκάθαρους τύπους καταστημάτων λιανικής πώλησης. - 9 Bata boutiques που βρίσκονται στους πιο κεντρικούς εμπορικούς δρόμους και πωλούν αντρικά και γυναικεία παπούτσια Bata υψηλής ποιότητας, καθώς επίσης και κατ’ αποκλειστικότητα, φημισμένες ανά το παγκόσμιο φίρμες όπως Calvin Klein, Byblos, Cesare P., Trusardi, Alessandro dell’ Acqua, Fabi, Geox, Rocco Barocco, Valentino κλπ. Στις μπουτίκ διατίθενται ακόμη και άλλα σχετικά προϊόντα όπως τσάντες, ζώνες, πορτοφόλια και δερμάτινα σακάκια. - 12 Bata Superstores. Μεγάλα καταστήματα που βρίσκονται κυρίως στα περίχωρα των πόλεων. Λειτουργούν με το σύστημα αυτοεξυπηρέτησης και πωλούν κυρίως ποιοτικά αντρικά και γυναικεία παπούτσια και συναφή είδη σε λογικές τιμές, καθώς και παιδικά παπούτσια σε διεθνείς φίρμες όπως Barbie, FP, Bubblegummers, Benetton. - 4 Athletes World που ειδικεύονται σε αθλητικά είδη μόδας τόσο στο παπούτσι όσο και στο ρούχο. Τα καταστήματα βρίσκονται σε κύριους εμπορικούς δρόμους στο κέντρο των πόλεων. Για περαιτέρω ανάπτυξη η Εταιρεία Bata Κύπρου ζητά χώρους μεγέθους 150 και 250 τ.μ. μέσα σε μεγάλα εμπορικά κέντρα.
Contact:
Bata Cyprus L.t.d. Jean Costis Company Manager 67 Armenias Street, P. O. Box 21199 1503 Nicosia Cyprus Tel.: +357 224 987 33 Fax: +357 224 987 20 jcostis@batacyprus.com www.bata.com
Bata Cyprus Bata opened its first store in Cyprus in 1924 through a Commission Agent in the District of Larnaca. In subsequent years the Cyprus Organization developed a succesful Retail business by establishing 25 stores. Bata Cyprus is the largest and most prestigious shoe chain in Cyprus. The market is very competitive with over 2000 Stores serving a population of just 800 000 residents. The Company operates three clearly defined Retail concepts: - 9 Bata City boutiques located on main shopping streets selling Mens & Ladies Bata footwear of high quality, as well as well known fashion International Brands (exclusive to Bata Cyprus) such as Calvin Klein, Byblos, Cesare P., Trussardi, Alessandro del Aqua, Fabi Geox, Roccobarocco, Valentino etc... and related products such as hand bags, belts wallets and leather jackets. - 12 Bata large format stores located mainly on the outskirts of the cities with self-assisted service, selling mainly quality Mens and Ladies Bata footwear and related products at reasonable prices, as well as Children International Brands footwear, such as Barbie, Fisher Price, Bubblegummers, Beneton. - 4 Athletes World specialized in shoe and sports fashion and casual clothing, located mainly on commercial town centres. For further expansion Bata Cyprus is looking for locations within big shopping malls with an available surface between 150 and 250 sqm.
Contact Person: Bata Cyprus L.t.d. Jean Costis Company Manager 67 Armenias Street, P. O. Box 21199 1503 Nicosia Cyprus Tel.: +357 224 987 33 Fax: +357 224 987 20 jcostis@batacyprus.com www.bata.com
Our international
franchising expertise
Bata International Franchising division is part of Compar S.p.A. with head office in Limena (Padova) - Italy. Bata has more than 30 years experience in Franchising Formula. Thanks to long lasting cooperation this business is mostly and greatly appreciated by Bata’s partners. Bata International Franchising with its 200 sales points is present in over 30 countries mainly located in the Balkans, Eastern Mediterranean & Gulf areas, where over 1.000.000 pairs are sold every year. Being affiliated to BATA means to be part of a solid and reputable group, leader in shoe retail market, with more than 5000 stores around the world. Risks are reduced to the minimum, thanks to the large experience gained by the franchisor and the retailer through a formula that guarantees profitability and competitive benefits. Bata has proved over the years to be a most reliable partner. Bata International Franchising division plans future expansion mainly in three geographical areas: Balkans area, Eastern Europe (in particular Russia and the Baltic Republics) and the Middle East countries. Bata encourages its partners in opening City and large format shops in 1A locations of shopping centers and downtown areas of the most important cities.
Contact Person: Barbara Mariani International Division Manager Via A. Volta 6 35010 Limena Italy Tel.: +39 049 899 12 05 Fax: +39 049 899 11 80 bmariani@compar.it
Contact Person: Stefano Finco Franchising International Manager Via A. Volta 6 35010 Limena Italy Tel.: +39 049 899 11 78 Fax: +39 049 899 11 80 stefano.finco@compar.it
www.bata.com Avenue de Rhodanie 70 1007 Lausanne Switzerland TEL +41 21 613 40 00 FAX +41 21 613 40 01 realestate@bata.com