CSL Omni Benchmark

OMNICHANNEL BENCHMARKING FOR PHARMA

Understand the effectiveness of your Omnichannel Marketing compared to your competitors • What does ‘good’ really look like?

• Know where to target limited resources

• Where are you lagging behind?

• Identify where you’re excelling

Effective engagement with customers across digital and physical channels needs substantial investment of time and money across multiple departments.

Yet it is challenging to assess effectiveness or know whether you are outperforming competitors for customer engagement or falling quickly behind.

CSL provides an impartial Omni Benchmarking service for Pharma to address this challenge.

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Metrics include:

Activity by channel

Email Stats

Channel Coverage

Coverage Consistency

Web Traffic

Activity

by Type

Consent Rates

Omni Benchmark is a syndicated benchmarking service specifically for Pharma. It has been designed by the industry, for the industry.

With input from companies like yours it allows Pharma subscribers to regularly compare performance of key metrics in a secure and anonymised manner.

OB Score

73%

Knowing what’s possible helps you to focus your investment.

Understanding likely “ceilings” to metrics, like consent, means you don’t waste time chasing small marginal gains.

01483 528302

Overall Omni Benchmark Score

01483 528302 | info@csl-uk.com | csl-uk.com