OMNICHANNEL BENCHMARKING FOR PHARMA
Understand the effectiveness of your Omnichannel Marketing compared to your competitors
• What does ‘good’ really look like? • Where are you lagging behind?
• Know where to target limited resources • Identify where you’re excelling
Effective engagement with customers across digital and physical channels needs substantial investment of time and money across multiple departments. Yet it is challenging to assess effectiveness or know whether you are outperforming competitors for customer engagement or falling quickly behind.
CSL provides an impartial Omni Benchmarking service for Pharma to address this challenge.
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Metrics include:
Activity by channel
Email Stats
Channel Coverage
Coverage Consistency
Web Traffic
Activity by Type
Consent Rates
Omni Benchmark is a syndicated benchmarking service specifically for Pharma. It has been designed by the industry, for the industry. With input from companies like yours it allows Pharma subscribers to regularly compare performance of key metrics in a secure and anonymised manner.
OB Score
73%
Knowing what’s possible helps you to focus your investment. Understanding likely “ceilings” to metrics, like consent, means you don’t waste time chasing small marginal gains.
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Overall Omni Benchmark Score
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