Grand Rapids Business Journal 03.22.21

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MUSEUMS focus on inclusive programming.

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MAR 22, 2021 VOL. 39, NO. 6

The Business Newspaper of Metro Grand Rapids, Holland, Muskegon & West Michigan

THIS WEEK

PROFESSOR COMES FULL CIRCLE WMU-Cooley’s Tracey Brame knew from an early age her voice could make a difference for underserved populations. Page 13

Local entrepreneurs advance food justice Founders of Malamiah Juice Bar, South East Market plant and water seeds for a more inclusive ecosystem. Rachel Watson

rwatson@grbj.com

Giving back Law firms use pro bono, internal trainings to further DEI discussion. PAGE 3

Pursuing racial justice Funders reexamine their roles and processes as community calls for more equitable decision-making. PAGE 3

SYSTEMIC INCLUSION Southwest Michigan nonprofit helps hospitality industry foster LGBTQfriendly environments. Page 12

THE LIST

The area’s top college and university online courses. Page 10

The movement for a more equitable future within the food industry is growing, and two local players are among those planting and watering the seeds. Alita Kelly is owner of the South East Market at 1220 Kalamazoo Ave. SE in Grand Rapids, which Kelly opened in January, and Jermale Eddie is owner of Malamiah Juice Bar & Eatery, founded in 2013 and now located at 122 Oakes St. SW, Suite 110 at Studio Park. He also is CEO Eddie of Malamazing

The shelves at South East Market are filled with healthy items for a neighborhood that previously suffered from lack of access to food. Courtresy Ashley Wierenga

Juice Co., a new wholesale coldpressed juice brand. As business owners and thought leaders in Grand Rapids, Kelly and Eddie both adhere to the triple bottom line objectives of prioritizing social justice and environmental concerns alongside wealth-building. Both have woven the priorities of community wellness and a more sustainable and inclusive food system into their mission, values and everyday actions as food and beverage sellers, men-

tors and changemakers. The food justice movement of which Eddie and Kelly are a part has grown over the past few decades and is about communities exercising their right to grow, sell and eat healthy food, with healthy food being defined as fresh, nutritious, affordable, culturally appropriate, and grown locally with care for the well-being of the land, workers and animals, according to the Just Food organization. “When we think about food justice, we recognize that often-

times, communities of color have historically been left out of that conversation,” Eddie said. Kelly, whose market is located in the predominately Black and underserved 49507 ZIP code, said any solution has to start with access. “Access is such a huge part of food justice, and the market doesn’t have great ways for us to empower food justice in the sense of supporting local — and CONTINUED ON PAGE 6

Consultant stresses ‘innovation through inclusion’ Founder of Global Bridgebuilders has multiple projects in motion to create stronger communities. Rachel Watson

rwatson@grbj.com

Skot Welch is a firm believer that inclusion is a business discipline that leads to stronger organizations and more powerful economies. Welch seizes every opportunity he is given to create sustain-

able change underpinned by that belief — as president and founder of Grand Rapids-based Global Bridgebuilders, founder of the Mosaic Film Experience, managing partner of the New Community Transformation Fund, Welch and an inclusion consultant on downtown Grand Rapids’ riverfront development project, to name a few of the many hats he wears.

Global Bridgebuilders Founded in 2006, Global Bridgebuilders is a management consulting firm with clients in the U.S. and seven other countries. The firm’s motto is “innovation through inclusion,” and it focuses on designing and building profitable workplace communities through organizational development, cultural transformation and inclusion. The firm uses a five-phase process: quantitative organizational, which applies a proprietary, metric-based tool to assess an organization’s culture and diversity and inclusion framework; qualitative individual, which leverages dia-

GRBJ.COM Vol. 39, No. 6 $2.00 a copy. $59 a year © Entire contents copyright 2021 by Gemini Media. All rights reserved.

Inside Track ...... 13 Guest Columns.. 18 Black excellence

CANNABIS leaders push for education, social equity in 2021.

Change-Ups ..... 22 Calendar .......... 22 Public Record ... 23 Street Talk ...... 26

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logue circles to determine how people are feeling within the organization; professional workshops; creating action councils that will work through the metrics of the assessment; and then finally reevaluating the organization within 18 to 24 months to gauge its progress. “The power of it is that it’s grounded in metrics, it holds organizations accountable, and it empowers their employees to get the work done,” Welch said. “It engages the entire organization, not just one diversity champion.” Locally, Welch said clients have CONTINUED ON PAGE 8


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