2015
Giving Guide
T
HE GRAND RAPIDS BUSINESS JOURNAL, in partnership with the Association of Fundraising Professionals of West Michigan, have teamed up to present the 2015 Giving Guide.
The Giving Guide will be a compendium of West Michigan-based charity organizations, foundations, fundraising entities and non-profit organizations published in a glossy, magazine-style format. Each non-profit organization will receive a two-page spread representation in the Guide co-oped by the Grand Rapids Business Journal, whereas the GRBJ will pay the cost of one page of the two-page spread. The Giving Guide will be published near National Philanthropy Day in the week the AFPWM will be holding their 29th annual awards and recognition program at the JW Marriott. Local business leaders and charity contributors will benefit by gaining greater understanding of local charity and non-profit organizations, while participants will gain by highlighting their mission, events, and myriad ways they contribute to the community.
Investment
Two-page spread: $5,110 less $2,555 paid by the Business Journal = $2,555 Guidelines for two-page spread: Left hand page is a templated format for the name of the organization, contact info, President/CEO, year established, service area, mission statement, fundraising events, volunteer opportunities, and giving opportunities. The right hand page is reserved for your standard advertisement.
Giving Guide and Audience Circulation: 7,000 copies Readers: 28,000 $200k HH Income: 32% (vs. 3% for the market) 44% of our subscribers are millionaires. Giving: Households with income of $200,000+ accounted for 52% of charitable giving in Grand Rapids MSA in 2012. (see attached)
Space Reservation Deadlines: October 8, 2015 Materials Due: October 12,2015 Publication Date: November 9, 2015
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