495GR | Volume 5 | Bridging Downtown | Grand Rapids

VOLUME 5 | BRIDGING DOWNTOWN | GRAND RAPIDS

Corpor ate & Social Catering

Best of 2012-13 Readers Poll

PHONE: 616.538.4384 TOLL FREE: 866.802.7266 DISTINCTIVECATERING.COM

VOLUME 5 BRIDGING DOWNTOWN GRAND RAPIDS

Contents Presented in Partnership with:

Photography on the cover and above by Michael Buck.

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A MESSAGE FROM THE WRITER

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4-5

COLLIERS INTERNATIONAL youtu.be/NHAnH9fkvSw

6-7

CUSTER youtu.be/GGgmMzC35HU

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FIRST NATIONAL BANK OF MICHIGAN youtu.be/HIEoeXW9uKI

10-11

GRAND RAPIDS COMMUNITY COLLEGE youtu.be/3gSRsRdoBSM

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THE RIGHT PLACE youtu.be/MORTMxlMOx0

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KELLER & ALMASSIAN PLC — THE PIKE HOUSE youtu.be/NeLs4WfAEy4

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GRAND VALLEY STATE UNIVERSITY youtu.be/RyCA_jDWjLc

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MILLER JOHNSON youtu.be/FiN5GJvVEPM

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ROCKFORD CONSTRUCTION youtu.be/kneKCvkwO9k

24-25

SYMPLICITY COMMUNICATION youtu.be/qqPfx54bv3s

26-27

DVS youtu.be/iLUVWpA_Gwo

30-31

TITAN INTERIORS youtu.be/e71uhQJJUPU

32-33

MISPRINGBOARD BY VARNUM youtu.be/CKU4zmE66yw

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WINDQUEST GROUP BRIDGING DOWNTOWN 2016 495GR 1

495GR Bridging Downtown

VOLUME 5 BRIDGING DOWNTOWN GRAND RAPIDS PUBLISHER

John H. Zwarensteyn: jzwarensteyn@geminipub.com ASSOCIATE PUBLISHER

Randy D. Prichard: rprichard@geminipub.com CONTRIBUTING WRITER

Maureen Fitzgerald Penn CONTRIBUTING PHOTOGRAPHER

Johnny Quirin

F

rom cutting-edge design, architecture, and innovation; to culture, food, and entertainment, Grand Rapids has grown to embody the qualities of a world-class city. All are essential threads that weave together an exciting, forward-looking region that’s not afraid to invest in innovative business ideas, groundbreaking partnerships and the people who give Grand Rapids its “cool city” moniker.

Nowhere is that growth more evident than in downtown Grand Rapids and the surrounding neighborhoods.

DESIGN & PRODUCTION MANAGER

Scott Sommerfeld: ssommerfeld@geminipub.com ART COORDINATOR

Kelly J. Nugent: knugent@geminipub.com DESIGNERS/PRODUCTION ASSISTANTS

Melissa Brooks: mbrooks@geminipub.com Kristen Van Oostenbrugge: kristenv@geminipub.com Robin Vargo: rvargo@geminipub.com GENERAL SALES MANAGER

Randy D. Prichard: rprichard@geminipub.com ADVERTISING SALES MANAGER

Jenn Maksimowski: jmaksimowski@geminipub.com ADVERTISING SALES CONSULTANTS

Jennifer Collins: jcollins@geminipub.com Craig R. Rich: crich@geminipub.com Bri Rodriguez: brodriguez@geminipub.com

In our fifth edition of 495GR, we celebrate the thinkers, the Photography by Corey Bowman planners, the doers, and the collaborators who are helping to bridge downtown Grand Rapids with the surrounding neighborhoods to create a place where people are excited to shop, work, live, and play.

ADVERTISING SALES ASSISTANT

Karla Jeltema: kjeltema@geminipub.com CIRCULATION & MARKETING MANAGER

Scott T. Miller: smiller@geminipub.com CIRCULATION & MARKETING COORDINATOR

Madison Mabin: mmabin@geminipub.com CIRCULATION & MARKETING ASSISTANT

In speaking with the dynamic movers and shakers shared herein, I was struck by how many of them said that their business location in and near downtown is a vital aspect of their business endeavors. Each story illustrates how myriad businesses are tapping into downtown’s dynamism to connect, innovate, and grow while staying true to their roots.

Incorporating a video component for the first time, and with a focus on personal, rich perspectives that help tell the story of the people behind Grand Rapids’ business, our 2016 issue is forward-thinking and focused on progress and growth ... just like the visionaries featured in its pages.

495GR is a narrative of business and growth in downtown Grand Rapids.

Meagan Francis, writer and business owner

Katrina Peshka: kpeshka@geminipub.com FINANCE & ADMINISTRATION MANAGER

Pamela Brocato, CPA: pbrocato@geminipub.com ADMINISTRATIVE ASSISTANT

Tina Gillman: tgillman@geminipub.com RECEPTION/CLERICAL SERVICES

Addie Donley: recept@geminipub.com General Inquiries: info@geminipub.com TO ORDER REPRINTS

Karla Jeltema: kjeltema@geminipub.com, or call (616) 459-4545 49503, Volume 1 is published by Gemini Publications, a division of Gemini Corporation.

Publishing offices: 549 Ottawa Ave. NW, Suite 201, Grand Rapids, MI 49503-1444. Telephone (616) 459-4545; fax (616) 459-4800. General e-mail: info@geminipub.com. Copyright © 2012 by Gemini Publications. All rights reserved. POSTMASTER: Send address changes to 49503, 549 Ottawa Ave. NW, Suite 201, Grand Rapids, MI 49503-1444.

geminipub.com

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— CREATES OPPORTUNITY NOT CARBON EMISSIONS.

KEN, COURIER SERVICE REP Ken dreams of someday owning his own startup, but that doesn’t stop him from helping others with their dreams.

S e e Ke n’s S to r y a t M O R E TOT H E R I D E . O R G

DOWNTOWN VIEWS FROM COLLIERS INTERNATIONAL

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Global Company, Local Impact Whether finding innovative solutions to meet the growing demand for office space in downtown Grand Rapids or predicting the next exciting trend in commercial real estate, Colliers International | West Michigan serves a vital role in the revitalization and economic growth of Grand Rapids.

Located on the Grand River on the 12th floor of Bridgewater Place, Colliers International | West Michigan is a proud member of the West Side community.

“We are thrilled about the growth that’s happening on the West Side and to be a part of this neighborhood’s revitalization,” said Jamie Stiles, Director of Operations. “Grand Rapids is truly a vibrant city and our location on the West Side keeps us close to developments taking place downtown and provides endless opportunities for local partnerships.”

One thing that makes Colliers International | West Michigan truly unique

is their approach to research. Colliers’ one-of-a-kind in-house research team is continuously analyzing data and spotting real estate trends that impact clients, while also telling West Michigan’s exciting story of its growth and economic development.

“Our team always has an eye on what’s next in real estate, especially in Grand Rapids, so we can better serve our clients and the community and continuously improve our products and services,” said Duke Suwyn, CEO. “We use our in-house research to find solutions for our clients so they can feel confident in making the right decision for their new business, expansion or investment.”

Colliers International | West Michigan works with a variety of clients with unique needs and goals that are looking to join the vibrant, fast-paced and energetic business, entertainment and shopping districts from the Lakeshore to Lansing and beyond. From finding the perfect retail space for small businesses to helping large manufacturers keep production local, Colliers is committed to matching clients with the best properties that fit their needs.

Most recently, Colliers International | West Michigan brought several commercial and retail tenants to Arena Place, the brand new mixed-used build-

ing located at 45 Ottawa, developed by Orion Construction. This building offers office spaces, as well as 100 marketrate apartments and street level retail options.

“Properties like Arena Place are vital to the future of Grand Rapids, and Colliers is pleased we could work with Orion Construction to bring new business and jobs to our community,” said David Wiener, Principal. “The Arena Place project reflects the spirit of collaboration that makes our community unique, and is the key to our continued economic success.”

Colliers International | West Michigan has served clients in West Michigan for more than 20 years. In addition to service lines in office, industrial, investment and retail real estate, and a property management division, a major pillar of Colliers’ mission is its commitment to social responsibility, sustainability and giving back to the community.

“West Michigan is our home and we are dedicated to making a positive difference in the community, whether it’s through working with clients or volunteering with a local nonprofit,” said Suwyn. “Colliers International | West Michigan is grateful to be a part of West Michigan’s revitalization and we look forward to contributing to future developments in the years to come.”

Colliers International | West Michigan 333 Bridge Street NW Suite 1200 Grand Rapids, MI 49504 616-774-3500 colliers.com/westmichigan SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

BRIDGING DOWNTOWN 2016 495GR 5

Left to right: Mark Custer, Scott Custer, and Todd Custer.

Custer provides one team to design, build, and empower your work space The right work surroundings can foster creativity, increase efficiency, inspire strokes of genius, and encourage cooperation and teamwork. But a work environment can’t do any of those things without great design, planning, and implementation. That’s where Custer, Inc. comes in. Custer has been making its mark on interiors across Grand Rapids since 1981, and over the past 35 years has evolved to offer full interior renovation services, from concept through completion.

“Working with Custer means that you can eliminate multiple vendors from your project team when renovating, building, or changing your interior space,” says Mark Custer, VP of Business Relations. “Instead of having to go out and find a general contractor, a designer, a furniture provider, a technology company, a cabling company, and a flooring company, you can work with Custer and have all those resources under one roof. We aren’t aware of any other companies in West Michigan offering complete interiors.”

This one-stop shop approach creates a cohesive and efficient experience when designing a space, with one 6 495GR BRIDGING DOWNTOWN 2016

dedicated team designing and building together at the same time. “It makes for a much better experience for the customer, with less communication and coordination needed between multiple companies,” says Custer.

“Not only does this method save time on project and construction schedules, but it oftentimes saves the customer money and gives them a much better overall design and space.”

Notable projects downtown include Custer’s own showroom at 217 Grandville, which in 2015 underwent a complete renovation including the addition of a new living room and dining room, team work spaces, private conference rooms, and updated technology; Worklab, a 10,000 square foot, all-inclusive renovation located in 99 Monroe Bldg; and complete renovations that integrated furniture, technology, and glass walls at both Huntington Bank and Miller Johnson’s newly renovated spaces at Arena Place.

It’s important to note that, while Custer has the ability and resources to complete an entire project from start to finish, the company is also happy to cooperate with other entities if

needed. “A lot of our customers have existing relationships with general contractors that they want to maintain, so we often work hand-in-hand in partnerships with local contractors to meet our customers’ preferences,” says Custer.

One unique feature of working with Custer is that for each project, the customer is provided a single point of contact for any questions or issues that may arise. “We provide an all-inclusive experience for our customers,” says Custer, explaining that each customer, no matter the size of the project or the industry, receives the same hands-on, made-to-measure attention.

The company also offers specialized teams in healthcare and education.

Custer is proud to provide the same level of personalized service whether the company is working on a small renovation or a large corporate project. And Custer’s ultimate goal — to create more beautiful and functional work environments — can be felt in all of its spaces; connecting, engaging, and inspiring people to do their best work across downtown Grand Rapids and beyond.

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Custer’s office at 217 Grandville is a showcase of their complete interior renovation services. Top left: The living room provides casual and comfortable seating for employees and guests alike. Top right: Providing an ecosystem of spaces supports a range of workers and workstyles. Pictured here: The large table creates a space for people to gather for informal conversation and impromptu meetings.

217 Grandville Ave. SW Grand Rapids, MI 49503 616-458-6322 custerinc.com SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

BRIDGING DOWNTOWN 2016 495GR 7

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A Community Focus Creates Good Business — And Good Neighbors In a crowded marketplace, First National Bank of Michigan strives to be the exception, with a local focus, a strong understanding of its customers and a commitment to service that goes way beyond day-to-day banking. Many banks are often perceived as large conglomerates making decisions from afar.

To this end, FNBM—one of a handful of local, community banks left in West Michigan—acts as an advisor to the people and companies it assists and takes pride in being locally owned and operated.

“We help walk our customers through a variety of issues that come in the day-to-day operations of business— issues from growing pains to expansions to succession planning,” explains Dustin Hopkins, Assistant Vice President and Commercial Banker with FNBM. “The term ‘relationship banking’ is trendy right now, everyone says it but very few banks actually practice it. Being locally owned and privately held allows us to practice relationship banking in a very true sense.”

While the city’s creative class and young professional presence is booming, manufacturing is also experienc-

ing a steady renaissance in Grand Rapids, and FNBM is poised to assist.

One such company, Controlled Plating Technologies that provides protective metal finishing on parts for automotive and other industries, recently benefitted from FNBM’s personalized, high-touch approach with help financing a new automated plating line.

“Controlled Plating’s entrepreneurial story is so common to this area: a little company in West Michigan plating vehicle parts expands with help from the bank to add a new, automated line.

The new line opens doors for this small company to take on larger, more complex plating jobs for international companies and to create more local jobs.

Because of the unique relationship I have with Controlled Plating, I’m able to help them plan for the future and understand what their growth might look like down the road,” says Hopkins.

“Then when they’re ready to expand again, I’ll be here and have a solid understanding of their business.”

Controlled Plating President Steve Slot appreciates that personalized approach. “Dustin is always available. I can make a quick call and he always an-

swers his phone,” Slot explains. “When I ask for advice, he gives me things to think about that I may not have originally considered.”

It is also a positive, notes Slot, that he can count on the consistency of having Hopkins as a long-term partner.

“I’ve found that with big banks, your banker comes with a revolving door and it is difficult to create the longterm relationship that makes a difference,” he said.

FNBM is celebrating its 10-year anniversary, and has been involved in Grand Rapids since 2012. Hopkins credits the downtown location with giving the team an insider understanding of the people and places they serve.

“It was important that FNBM be centrally located downtown so that we can be fully invested in the business community here. We are committed to serving the needs that are here, and doing business with our neighbors helps us understand those needs.

“When you live and work in the same community, you have the firsthand opportunity to see how your work supports the community,” says Hopkins.

First National Bank of Michigan 141 Ionia Ave NW Grand Rapids, MI 49503 616-242-6500 fnbmichigan.com SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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GRCC continues its forward-thinking approach to providing educational opportunities in West Michigan From medical professionals to manufacturing specialists to the culinary artists turning Grand Rapids into a bona fide foodie mecca, much of the talent that’s defining our city and particularly the downtown area can be traced to a program at Grand Rapids Community College.

GRCC’s effect can be felt by doing something as simple as going out for a meal. “I have a theory that if you walk into any restaurant within a 10-mile radius of downtown Grand Rapids, you’ll find Secchia students on staff,” says GRCC President Dr. Steven C. Ender, referring to the Secchia Institute for Culinary Education at GRCC. “I test that theory every time I go to a restaurant.”

Or consider the Medical Mile, a growing part of the Grand Rapids business ecosystem. GRCC’s nursing, occupational therapy, and dental programs are part of its talent supply chain, and a new medical assistant program is being offered via an apprenticeship model in which employees help to support stu-

dents as they simultaneously work and train.

Manufacturing is another area in which GRCC has been ahead of the curve and is ready to lead. “We’ve been working with several local manufacturing apprenticeship programs to offer formal training,” says Ender, explaining that after the recession, many of the surviving manufacturers in West Michigan retooled their plants. “When the manufacturers began hiring again, employees had to be trained to run new machines, and so much of that technology is now STEM-related. We have done a tremendous amount of work to meet that need, and that work continues to grow.”

The apprenticeship program alone, for example, grew from 200 enrolled students in 2012 to 900 in 2016, and a new industrial sewing program was a direct result of GRCC working with local employers to define a need — and then innovating to meet that need.

GRCC’s forward-thinking approach

is a boon to local employers, particularly smaller companies. “We work with large businesses with 500-1000 employees, and those companies are more attuned to the trends in their industries than the 50-75 employee company — particularly when it comes to what equipment is going to be available and the skill sets that will be needed to run it,” says Ender. “Then we are able to share what we’ve learned from our large partners so that the smaller partners can benefit from that information. It’s a nice circular model: those who have the resources to be ahead of the curve help us find out what future needs might be so that we can help smaller companies stay on top of best practices.”

As for its bustling downtown location, Ender says it goes hand-in-hand with GRCC’s mission. “We’re part of a very vibrant college town environment, and we’ve been here for 101 years,” he points out. “I can’t imagine us not having a very large presence in downtown Grand Rapids.”

143 Bostwick Ave. NE Grand Rapids MI 49503 616-234-4000 grcc.edu SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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SHOWCASE FOR WEST MICHIGAN BUSINESS THE RIGHT PLACE SETTLES IN TO A NEW DOWNTOWN OFFICE

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ssisting growing businesses with expansion and relocation plans is second nature to the team at The Right Place, Inc. Perhaps that is why their own move to the Ledyard Building at 125 Ottawa Avenue went so smoothly. They’ve been settling in and adjusting to their new home, which includes 10,298 square feet of space designed to foster collaboration among their over 25 employees.

Since 1985, The Right Place has assisted thousands of companies to invest more than $4 billion in capital and create more than 40,000 jobs throughout the region. They’ve managed all of this while housed in two separate offices and sharing a conference room not large enough to seat their entire team.

“This move brought the team back together in one collaborative space,” Tim Mroz, vice president of marketing and communications for The Right Place, said. “That was a big goal. And in the time we’ve been here, we are already seeing a difference.”

“It is a really stunning place to be. That is the universal reaction,” Twayne Howard, chief operation officer for The Right Place, agrees. “Visitors appreciate how we were able to embrace the architectural history of building, yet blend it with a modern design.”

Relying on local resources was imperative to The Right Place as they transformed the space into a showcase and launch pad for business development in the region. They contracted with Progressive AE as the architect and design lead, Triangle was the builder and Custer Office Furniture conducted space planning. The entire office is furnished with Steelcase furniture.

“As a non-profit, our budget is extremely important. Throughout the process, we were consciously respectful of the investment dollars provided to us for this purpose,” Howard said.

“Our design and construction partners, as well as the building owners at CWD, all worked together to help us achieve our goals for the new space.”

The Right Place sees its new office as yet another community highlight while hosting prospective companies from outside the region. Mroz points out that prospective company executives traveling from outside the area often use The Right Place offices as a temporary “touch down” point to conduct a variety of business, including employee and local vendor interviews.

There is sufficient room in the new office to handle this situation while still managing business as usual thanks to the board room that can accommodate 36 and four additional smaller conference rooms that can be used by visiting businesses.

“We recognize that our new offices can have a direct bottom line impact,” Howard said.

“We wanted to create the most inviting and productive office possible for our team, and I think we’ve accomplished that. Today we have a space that promotes both planned and unplanned collaboration, all with the goal of better serving our business customers.”

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From confidential site selection assistance to connections on financing and incentives, we ensure growing businesses have the support and resources they need to succeed.

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Call us at: 616.771.0325 More information at: www.rightplace.org

From Historic Grand Rapids Art Museum to Modern Day Law Office Anyone who doubts that location and a sense of place matters in business need look no further than the historic Pike House, home of Keller & Almassian PLC. The Pike House displays a remarkable history. Built in 1845 as the family home of fur trader Abram Pike, the home also served as the original Grand Rapids Art Museum for over 50 years.

Its architecture, story, and coveted location at 230 E. Fulton all help to set the Pike House apart as a Grand Rapids’ landmark and distinctive place to do business. Keller & Almassian, a law firm focusing on reorganization, creditor rights and bankruptcy law, occupies the top floor of the building. As of August 1, will be a final buildout including 9 additional offices and two conference rooms will be available for rent.

Among the benefits of working in such a unique location include a sense of comfort and inspiration it imparts, says partner Todd Almassian. “Clients walk in to our office and say ‘Wow, it feels like I’m in someone’s home.’”

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He points to the main lobby, complete with skylights, a grand fireplace, and photos documenting the Pike House’s storied history, as a great example of the building’s dignity and charm, and says those surroundings make a big difference to his clients. “The story of the Pike House and beauty of the lobby effectively calms clients who often are facing stressful situations,” he explains.

That feeling carries through to the conference rooms as well, says Almassian: “When we host mediations, this environment has a perceptible impact on people and how they negotiate and interact with others.”

By leasing out offices in a large space that soon will be ready for occupation, Almassian hopes to provide a way for small and solo law firms to create a culture of creativity and cooperation with colleagues in “complementary, not competing” practice areas like corporate law, estate planning, personal injury, and family law, among others, while also being part of the growth of downtown Grand Rapids.

The new space is in the renovated lower level boasting 15-foot ceilings and 4’ by 7’ daylight windows. Tenants will also have access to the elegant main lobby, a large parking lot for clients and visitors, and depending on the lease agreement, may also have access to the conference rooms in other parts of the historic building.

Even as technology has made it more possible to work independently and in many cases remotely, Almassian sees cooperative work environments as vital to staying current, visible and creative. As a growing number of solo practices and small firms pop up in and around Grand Rapids, Keller & Almassian and the Pike House strive to be part of a solution that provides essential opportunities for community-building, professional networking and camaraderie — all in a truly inspiring location.

Bottom line? “It’s enjoyable to come to work here,” says Almassian. Any attorney who can’t say the same for his or her offices may want to consider giving the Pike House a serious look.

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Space Available July 25, 2016

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230 East Fulton Street Grand Rapids, MI 49503 616-364-2100 Kalawgr.com Pikehousegr.com BRIDGING DOWNTOWN 2016 495GR 15

“When you share key elements of a patient’s story with an interdisciplinary team, it fosters team work and leads to better patient outcomes.”

JEAN NAGELKERK, VICE PROVOST FOR HEALTH AT GRAND VALLEY STATE UNIVERSITY

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Health care consortium housed at GVSU sets national standard A consortium of health care professionals housed at Grand Valley State University is committed to creating safer conditions and better outcomes for West Michigan patients, and at the same time, is leading the way to setting a national standard for interprofessional collaboration.

A 1999 Institute of Medicine report, titled “To Err Is Human,” revealed an alarming number of preventable medical errors causing harm to patients in hospitals, and the British Medical Journal recently ranked medical error as the third leading cause of death

among Americans. Reports like these have been catalysts for conversations among the entire health care team at GVSU. The Midwest Interprofessional Practice, Education and Research Center (MIPERC) was created as a solution that will have far-reaching effects on patient care in West Michigan.

Established by Grand Valley, Grand Rapids Medical Education Partners and Michigan State University College of Human Medicine, the MIPERC now includes 150 individuals from 25 organizations, including many key players from the Medical Mile in downtown

Grand Rapids, who share best practices in interprofessional health care education, research and practice.

Jean Nagelkerk, vice provost for Health at Grand Valley, says that the focus on interprofessional education and practice among physicians, nurses, faculty members, health care practitioners, administrators and students from different universities, hospitals and organizations, is improving care in our communities.

“A major driver of this work is to improve communication among health care professionals and provide safe, quality care to patients,” says Nagelkerk. “Patients may receive fragmented care because of a lack of communication among health professionals and by working collaboratively, care planning and coordination is improved.

“When you share key elements of a patient’s story with an interdisciplinary team, it fosters teamwork and leads to better patient outcomes.”

Through its advisory council, MIPERC plans a year’s worth of programming that includes a fall conference set for September 22-23 at Grand Valley’s Pew Grand Rapids Campus during which national speakers will share their insights in interprofessional education. Visit gvsu.edu/miperc for information or to register for the conference.

MIPERC hosts an annual health expo and monthly forums, which are free and open to the public. New this year, MIPERC is offering mini-grants to members from different institutions that collaborate on a research project.

The newest MIPERC members include the University of Michigan campuses in Ann Arbor, Flint and Dearborn.

Cook-DeVos Center for Health Sciences 301 Michigan St. NE Grand Rapids, MI 49503 616-331-5000 gvsu.edu SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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Ahead of the Curve Looking out the windows of their new Arena Place offices, attorneys Jim Ens and Eric Starck feel a palpable link to the impact Miller Johnson’s real estate attorneys have on the footprint of downtown Grand Rapids and surrounding neighborhoods.

“I’ll bet we’ve touched every building and numerous projects I’m looking at right now,” Ens muses, mentioning the WMU building, Peppino’s, 38 Commerce and the BOB Venue Towers complex as examples.

“Touching” a building means something different for each development project Miller Johnson is involved with. It could include anything from purchase and sales to compliance and zoning issues — just to name a few of the many services the 14-member group provides.

The nine transactional members of the group boast a notable team started by attorneys who focused early on downtown real estate and is now made up of the best of the best, says Starck.

“We identified leaders who are best practitioners and brought them to Miller Johnson to build a team that is second to none,” he explains.

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Eric Starck points to another factor that sets Miller Johnson apart: a results-oriented mentality that puts clients and their needs first. “From a problem-solving standpoint, we’re ahead of the curve,” says Starck. “Our clients include building owners, developers, tenants, landlords and property

managers and by understanding their needs and goals, we forge strong partnerships.”

“We don’t ‘over lawyer’ deals” agrees Ens. “Many attorneys practice purely from a risk identification standpoint. We accurately evaluate risk, and then seek to abate it in a way that gets the client to where it needs to be.

We don’t want to slow down developments. We understand that our clients aren’t going to make money if the deal doesn’t happen.”

Ens and Starck both point to their Arena Place offices as a significant stimulus that’s vital to a fast-moving, forward-thinking firm. “The space was designed to augment our team approach,” says Ens. “We focus heavily on collaboration areas. It’s surprised me how effortlessly we interact now.”

“Everyone has the same-size office which is unusual in law firms,” says Starck. Besides who needs a corner office when surrounded by the buzz of downtown Grand Rapids? “We’re definitely in an energized section of downtown,” says Starck. “It’s where our clients want to be, and it’s where new development is happening so it’s a perfect fit for us.”

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45 Ottawa Ave SW Suite 1100 Grand Rapids, MI 49503 616-831-1700 millerjohnson.com SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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Downtown’s Fitness Destination!

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On the corner of Bridge and Broadway on Grand Rapids’ West Side

Co-working space at Blue35

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Builders of a Changing World With a 30-year history, Rockford Construction is a household name in Grand Rapids. But this innovative company has found new ways to deliver value to the community with a unique focus on its property management team.

More than 30 team members at Rockford are dedicated solely to property management. “We’re seeing that it’s a natural extension of our process and expertise,” says Mike VanGessel, CEO of Rockford Construction.

“A traditional development and construction company will build and sell, but knowing we will be managing the property really allows us to consider everything about the tenant’s experience from security and lighting, to sustainability practices and technology.”

Rockford Construction’s understanding of different business models, including retail, workspace, health care and housing, help create the right

spaces and leasing options that support tenant growth. Long term investment and management also offers higher quality and more sustainable design.

Blue35, a co-working and meeting space in Grand Rapids’ entertainment district, is an example of a building that was developed, built, and managed by Rockford. When one of its tenants had outgrown its co-working stations, Rockford offered a larger space at 64 Ionia that better fit the company’s evolving needs, and then facilitated the move to create as seamless and non-disruptive a transition as possible.

“A business owner might lease a small space from us, and then add ten people to their team six months later,” explains VanGessel. “Because we have that relationship with them, we can often find new space or adapt their existing space to create a better fit.”

Rockford is also expanding its

definition of property management to actively support their tenants through programming and networking. This includes both business tenants and people who live in their residential buildings. “It’s important to us that we are serving as not only engaged landlords, but also as a concierge, activator and connector,” says VanGessel.

“Our tenant experience goes beyond bricks and mortar to support their lives, business and connection to our city.”

“Tenants know who we are, and know who to call if they have a question or issue,” said Terry Burt, Director of Property Management. “We have onsite staff that connect tenants to knowledge, talent and event consulting services. Through those relationships we can help support the growth of their businesses.”

Rockford Property Management Director, Terry Burt (center) with staff Dannielle Ashford (left) and Aubrey Van Ee (right).

Gathering space at The Morton

601 First Street NW Grand Rapids, MI 49504 (616) 285-6933 rockfordconstruction.com

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Embracing new technology solutions is “Super Symple:” it starts with exceeding client expectations.

Symplicity has a 10 year track record of proven results, whether it is designing technology solutions, driving contract negotiations or implementing a new product or service for clients, Symplicity’s core value is — clients come first. Grand Rapids technology consulting company Symplicity Communications, Inc. makes the process easier while also helping compa-

nies transition to the new technologies they need to operate more effectively.

Through Intelisys, the nation’s leading Technology Services Distributor, Symplicity has access to a network of more than 130 business communications services providers, including voice, data, access, cable, co-location, wireless and cloud. Owner Catherine Lazarock and her team of six employees are well-prepared to help businesses make the most of their IT departments, and remain neutral about which vendors the customer decides to work with.

“We go into a company and help them determine the carriers and products that are the best fit for them across all their technology needs, from Internet to phone systems to security,” says Lazarock. “We’re there to advocate for the client and challenge their thinking. It’s more of a meaningful discussion than just listening to vendors talk about their products.”

“I love to educate professionals in our industry to help them make the best decisions for their company,” agrees Samantha Gorton, Client Manager. “Symplicity and Intelisys provide a supportive learning environment, giving me the tools and determination to bring telecom expertise to all parts of the world.”

In large part, the client-consultant discussion at Symplicity is so meaningful because of Lazarock’s specialized expertise. She is one of only nine agents nationwide chosen to receive Super9 Cloud Sales Certification through Intelisys Cloud Services University, an elite and extensive cloud sales training program — think of the certification as the Academy Awards of the telecom industry. Lazarock not only has access to exceptional support

and services through Intelisys, but has also received intensive training, guidance and coaching centered around cloud computing.

“Super9 was designed to develop the best and brightest IT and cloud solution providers in the United States,” says Andrew Pryfogle, SVP of Cloud Transformation for Intelisys. “Catherine Lazarock has shown a tremendous skill in identifying the ideal solutions to her clients’ most pressing business needs.”

Helping businesses embrace the “cloud” by busting misconceptions, and helping them make the right decisions, is a particular focus in today’s tech environment. As the only Super9 certified agent in Michigan, Lazarock is highly trained to support clients in making the decision to move to the cloud. With Lazarock’s elite training, Symplicity is able to assist businesses of all sizes and in all industries to access the flexibility and efficiency of cloud computing securely and in the way that best suits each company’s unique needs.

Symplicity will soon be expanding its reach through the opening of an office in London, tying her operation in Grand Rapids to the international business community.

Getting her start in such a vital business environment, it’s no wonder Lazarock has risen to the top in the telecom industry and will soon be debuting Symplicity on a global stage.

940 Monroe Avenue, NW, Suite 143 Grand Rapids, MI 49503 616.588.8500 - Office symplicitycom.com SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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Digital Creatives Embrace the Downtown Community From biking to the Fulton Street Market to enjoying a break at Founder’s or exploring ArtFest with some of his 17 employees, the things you’re likely to see Paul La Vigne doing during the course of an average work week reflect the progressive dynamic you’ll find at DVS, a Grand Rapidsbased digital marketing communications agency. La Vigne’s behaviors are an outward reflection of the kind of creativity that goes on inside the DVS offices, as well as an example of the inspiration a group of innovative people can take from the city’s surroundings.

DVS’s beginnings date to 1993 when La Vigne served clients’ video communication needs out of a 600 sq. ft. office. Today DVS is a full-service digital marketing communications agency operating out of a 5,000 sq. ft. openconcept work space in a 100-year-old former Steelcase factory.

“In 1997, we were one of the first companies in West Michigan to offer non-linear video editing. In 2001 we were among the first communications companies to add website design and

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development services,” said La Vigne.

“Right around 2012 we began our evolution from a marketing services company into a full-service digital marketing communications agency.”

To La Vigne, specializing in emerging technologies is just part of DVS’s unique formula. “At our core, we have always been a communications com-

pany,” he shares. “The medium may change but a client’s need to communicate will always exist. As long as we change with the medium, our ability to be of value to our clients will endure.”

For example, the team is currently running a 10-site pilot across three states, for a future 1,000-site video content delivery program which will deliver easily updatable content to in-store displays using cellular connections. “This is just one of many examples where we have combined our creative abilities with our technical capabilities, to not only think up innovative solutions, but also tactically deliver them using our in-house talent,” La Vigne explains.

La Vigne considers downtown Grand Rapids the perfect location for DVS’s distinctive blend of creativity and forward-thinking culture, allowing the company to remain nimble in a time when technology changes can challenge even the most leading edge businesses. “Above all, what makes us truly unique is that we first listen to understand our clients’ needs and tap into their passions, then we use our 20+ years of award-winning design & innovation to deliver their message and move people to action.”

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“From the beginning, we have always been a communications company. What makes DVS unique is our combination of design and innovation.”

PAUL LA VIGNE

401 Hall ST SW Suite 489 Grand Rapids, MI 49503 616-975-9911 www.dvs.com SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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Titan Interiors takes special interest in local projects Chances are, if you’ve walked into a building in the downtown Grand Rapids area recently, you’ve seen the work of Grand Rapids-based Titan Interiors, a commercial interior finishes contractor. But the company’s mission goes beyond simple aesthetics.

“We are a team of highly skilled people who really love what we do, and I am personally in constant contact with my clients,” says Rudy Kadiric, President of Titan Interiors. “We like to say that our actions speak louder than our words. Whether it’s our office staff, field management, supervisors, or crews, our goal is to exceed our customer’s expectations — and our customers are telling us that we’ve ac-

complished just that.”

While interior finishing may bring to mind simple drywall and paint, Titan’s capabilities go far beyond.

From acoustic ceilings at the recently-completed 300 Ottawa project, to specialty wall finishes at Wheelhouse Restaurant, to large, all-inclusive interior finish projects for Grand Rapids Community College, Fulton Place and Spectrum Health, Titan Interiors has left a wide-reaching — and attractive — mark in and around Grand Rapids.

The company is loyal to its roots and takes special interest in local projects. “The work we are doing downtown has helped reinforce to our customers who Titan Interiors really is,

and showcases our affection for the city,” says Kadiric. “When I come across a building where I know our company did the work it makes me proud to contribute to Grand Rapids’ downtown and its residents.

“We take extra pride knowing that our staff has been with us since the beginning, and we continue to grow with our staff,” he continues.

As for Titan’s future growth?

Kadiric is confident that it’s all upward from here. “Our growth comes from current customers who request us on their next projects,” he explains.

“They know that if they work with us we can guarantee a smoother process and a great outcome.”

4717 Broadmoor Ave SE, Grand Rapids, MI 49512 616-975-3705 SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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OXX Products (top) and Alter Cycle are two local MiSpringboard clients

Attorney Luis Avila regularly works with MiSpringboard clients 32 495GR BRIDGING DOWNTOWN 2016

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Law firm helps entrepreneurs get off to a good start When new businesses fail to get off the ground — or get off the ground, then fail — it’s rarely due to lack of great ideas and hard work. Instead, often what the startup business lacks is the know-how needed to succeed.

In 2011, when the Michigan economy was struggling to recover from the recession, the leadership at Varnum LLP was determined to help.

“We decided to do what we do best, which is to provide legal services,” says Harvey Koning, a partner in the Grand Rapids office. “We thought we could make the biggest impact on the economy by advising businesses that were still in the early stages and providing them with legal services free of cost.”

With that idea, MiSpringboard, a program dedicated to helping businesses succeed by providing free legal services, was born.

Now in its 5th year, the MiSpringboard program acts as a lifeline to startup businesses that need help navigating the often-confusing legal landscape, helping them travel through otherwise complicated processes like incorporation, trademark searches, and investor contracts.

The program has helped over 217 companies across Michigan so far,

Harvey Koning

Varnum attorneys provide regular educational programs to entrepreneurs.

representing a diverse selection of industries including tech, food and agriculture, consumer goods, and financial technology.

One such startup is Grand Rapidsbased OXX. “We’re the first company to take appliances outdoors,” explains Jim Doan, Founder & CEO. The innovative company’s first product, a rugged coffeemaker that can be used anywhere from a construction site to a campsite, just launched. Doan credits MiSpringboard with helping to give OXX the advice and help they needed to get off the ground.

“We were starting to take on capital, and we definitely knew we needed to handle the legal process well,” says Doan. “MiSpringboard helped us set up the initial incorporation agreements as well as all the investor documentation we needed.”

Varnum also provides essential coaching and education as part of the program, a vital component of its value, says Doan. “There’s no way for someone who doesn’t have familiarity with the legal side of starting a business to get

through it themselves. When you’re a first-time entrepreneur, it’s crucial to have a partner who can look out for your best interests.”

With 67 attorneys so far having worked in the MiSpringboard program, Varnum is able to keep the acceptance level high, which, to date, represents well over half of the applicants, reports Koning.

To keep the program running smoothly, Varnum tailors a certain number of services that can be delivered free, and agrees to them up front when a new client signs on. “They are full-blown clients of the firm and they get the same care and attention as any other client would,” says Koning.

As the program finalizes its initial five-year investment, the firm has committed to another five years, with another investment of $1M. “It’s exciting to see all the dynamism in Michigan, and Grand Rapids in particular,” says Koning. “With MiSpringboard, Varnum is helping to create an ecosystem that sets businesses up to succeed.”

Bridgewater Place 333 Bridge Street NW Grand Rapids, MI 49504 616-336-6000 generalinfo@varnumlaw.com SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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Making a unique impact on West Michigan Any Grand Rapids resident knows that the DeVos name is synonymous with some of the most well-known spaces in the area. But the family branch headed by Dick and Betsy DeVos is making a unique impact on West Michigan via its enterprise and investment management firm, the Windquest Group.

With holdings in industries ranging from clean energy to education, hospitality to consumer goods, Windquest’s eclectic portfolio is a direct reflection of the couple’s interests. “Windquest is a business vehicle in which Betsy and I, and our children and their families, engage with businesses that we think are interesting and innovative,” explains Dick DeVos, who serves as president of the organization.

“A lot of investors and companies are able to offer capital, but what makes us unique is the level to which we get

involved with these businesses and truly invest in their success.”

The company is approaching nearly 500 employees in the businesses Windquest is most actively involved in, and Betsy DeVos, chairman, points to the couple’s ability to complement one another’s skills as a key to its success.

“From a strategic perspective, both of us have strengths in the area of longterm thinking, vision, and ideating, so those are areas where we can bring added-value to the companies that we’re engaged with.”

Boxed Water, a sustainable water company with a philanthropic bent, is one such business. “We think Boxed Water could really change the entire world and eliminate our dependence on plastic bottles,” says Dick. “It’s a lofty goal, but we’d like to be part of changing a problem on a global scale.”

Neurocore, an organization that of-

fers solutions to help children and adults succeed without the use of ADHD medications, is another company that Windquest engages with in a personal way as the company’s mission supports the couple’s interest in educational reform.

Other notable companies held by Windquest include The Stow Company and OXX Products. Windquest also lends support to nonprofit organizations like ArtPrize and the West Michigan Aviation Academy, which have ties to the family’s personal and/or philanthropic interests.

Those of Windquest’s businesses that are located in downtown Grand Rapids have been particularly enhanced by the couple’s skills and outlook. “Betsy oversaw a spectacular renovation of our current building at 201 Monroe that’s enlivened our entire corner,” Dick says, noting that a number of Windquest’s businesses are co-located within the building, including Reserve Wine & Food, an upscale wine bar.

“We think Reserve is more than just a restaurant — it continues to tell a different story about downtown Grand Rapids that people don’t always expect to see.”

“A broader impact we hope to have with Windquest is to continue to make West Michigan an attractive place to live and raise families and do new and exciting things,” said Betsy. “We have a very long term commitment to the vitality of downtown Grand Rapids, not just today, but for the bigger picture as well.”

“Grand Rapids is a dynamic and interesting place to live and work,” agrees Dick. “Windquest expresses that creativity and dynamism through our business interests.”

PHOTOGRAPHY COURTESY JEN KROLL

Windquest Group 201 Monroe Ave NW Suite #500 Grand Rapids, MI 49503 616-459-4500 windquest.com SPECIAL SUPPLEMENT TO THE GRAND RAPIDS BUSINESS JOURNAL

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