THE POWER TO INFLUENCE PEOPLE WITH INFLUENCE.
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
OVERVIEW
Website
The Grand Rapids Business Journal is West Michigan’s premiere and most-trusted source of local business news. With both print and digital editions, our business journal has become a must-read for the area’s top executives and decision makers.
Our website, grbj.com, provides the same trusted and objective business reporting that appears in the print journal — plus real-time original content, exclusive blogs and more. WEB STATS
WEEKLY
MONTHLY
Users (Unique)
11,300
44,820
Sessions
14,650
68,380
Pageviews
24,170
112,800
SOURCE: GOOGLE ANALYTICS | AVG, Q3 2015 (7/1/2015 – 9/20/2015)
Demographic Typical Audience: Business Owners, C-Suite Executives, Investors, Entrepreneurs, Business Professionals
80
%
83
%
of Grand Rapids Business have a household Journal subscribers are income over $100,000; between the ages 22% over $200,000 of 35 and 64
91
%
make purchasing decisions for their company CVC AUDIT
43
%
have a net worth of more than $1 Million
AD IMPRESSIONS
WEEKLY
MONTHLY
Standard Ad Positions (1, 3, 4, 5)
10,780
46,705
Exclusive Ad Position (2)
16,680
72,270
SOURCE: NUI MEDIA | AVG, Q3 2015 (7/1/2015 – 9/20/2015)
Email Newsletters Our email newsletters provide our subscribers with industry specific news coverage and highlights. NEWSLETTER
SUBSCRIBERS
OPEN RATE
Michigan Made
5,620
20.90%
Breaking News
5,570
29.50%
Early Edition
5,440
23.20%
Pulse
5,400
21.50%
Influential Women
5,370
21.80%
Legal Notice
5,280
22.50%
RED
5,270
22.80%
Daily
5,220
26.00%
SOURCE: REAL MAGNET | AVG, Q3 2015 (7/1/2015 – 9/20/2015)
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
1 Top Leaderboard 728 pixels by 90 pixels
GRBJ.COM grbj.com Weekly Advertising Rates All schedules Monday-Sunday grbj.com 1 Top Leader Board* 2 Upper Rectangle 3 Upper Medium Rectangle* 4 Lower Medium Rectangle*
For pricing and availability please inquire at advertisingsales@grbj.com
5 Lower Leaderboard* *Two advertisers per each position
1 Top Leaderboard 728 pixels by 90 pixels
3 Upper Medium Rectangle 300 pixels by 250 pixels
2 Upper Rectangle 180 pixels by 150 pixels
3 Upper Medium Rectangle 300 pixels by 250 pixels
5 Lower Leaderboard 728 pixels by 90 pixels SOURCE: NUI MEDIA
All positions shared by two advertisers, excluding Upper Rectangle All rates gross per each ad position, per each week. THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
4 Lower Medium Rectangle 300 pixels by 250 pixels
GRBJ DAILY E-NEWSLETTER
1 Top Leaderboard 728 pixels by 90 pixels
Early Afternoon Monday-Friday
BUSINESS NEWS IS A 24/7 BUSINESS. Daily newsletters keep those who need to know informed.
3 Upper Medium Rectangle 300 pixels by 250 pixels
Over 5,220 Daily Subscribers 26% Average Open Rate 4 Lower Medium Rectangle 300 pixels by 250 pixels
Advertising Rates and Positions Daily e-Newsletter 1 Top Leaderboard 3 Upper Medium Rectangle 4 Lower Medium Rectangle
For pricing and availability please inquire at advertisingsales@grbj.com
5 Lower Leaderboard 728 pixels by 90 pixels
5 Lower Leaderboard
All rates gross per each ad.
SOURCE: NUI MEDIA
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
GRBJ EARLY EDITION E-NEWSLETTER
1 Top Leaderboard 728 pixels by 90 pixels
Saturday Morning
3 Upper Medium Rectangle 300 pixels by 250 pixels
Subscribers awake to news alerts and previews delivered across all platforms and devices.
5,440 Subscribers 23.20% Average Open Rate 4 Lower Medium Rectangle 300 pixels by 250 pixels
Advertising Rates and Positions Early Edition e-Newsletter 1 Top Leaderboard 3 Upper Medium Rectangle 4 Lower Medium Rectangle 5 Lower Leaderboard
For pricing and availability please inquire at advertisingsales@grbj.com
All rates gross per each ad.
5 Lower Leaderboard 728 pixels by 90 pixels
SOURCE: NUI MEDIA
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
R.E.D. E-NEWSLETTER Real Estate and Development Early Thursday Morning
#
1
1 Top Leaderboard 728 pixels by 90 pixels
source for timely business news of the construction and real estate industry.
3 Upper Medium Rectangle 300 pixels by 250 pixels
5,270 Weekly Subscribers 22.8% Average Open Rate 4 Lower Medium Rectangle 300 pixels by 250 pixels
Advertising Rates and Positions R.E.D. e-Newsletter 1 Top Leaderboard 3 Upper Medium Rectangle 4 Lower Medium Rectangle 5 Lower Leaderboard
For pricing and availability please inquire at advertisingsales@grbj.com
All rates gross per each ad. 5 Lower Leaderboard 728 pixels by 90 pixels
SOURCE: NUI MEDIA
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
INFLUENTIAL WOMEN E-NEWSLETTER
1 Top Leaderboard 728 pixels by 90 pixels
Bi-Weekly Tuesday Mornings
Top women-owned businesses, West Michigan’s most influential women, ATHENA recipients, women entrepreneurs, educators, and more ... no one knows them better than the Grand Rapids Business Journal.
3 Upper Medium Rectangle 300 pixels by 250 pixels
5,370 Subscribers 4 Lower Medium Rectangle 300 pixels by 250 pixels
21.8% Average Open Rate
Advertising Rates and Positions Influential Women e-Newsletter 1 Top Leaderboard 3 Upper Medium Rectangle 4 Lower Medium Rectangle 5 Lower Leaderboard
For pricing and availability please inquire at advertisingsales@grbj.com 5 Lower Leaderboard 728 pixels by 90 pixels
All rates gross per each ad.
SOURCE: NUI MEDIA
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
LEGAL NOTICE E-NEWSLETTER
1 Top Leaderboard 728 pixels by 90 pixels
Bi-weekly Wednesday Mornings
Gets inside the legal professions in a fashion that the entire business community can understand.
3 Upper Medium Rectangle 300 pixels by 250 pixels
5,280 Subscribers 22.50% Average Open Rate
4 Lower Medium Rectangle 300 pixels by 250 pixels
Advertising Rates and Positions Legal Notice e-Newsletter 1 Top Leaderboard 3 Upper Medium Rectangle 4 Lower Medium Rectangl 5 Lower Leaderboard
For pricing and availability please inquire at advertisingsales@grbj.com
All rates gross per each ad.
5 Lower Leaderboard 728 pixels by 90 pixels
SOURCE: NUI MEDIA
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
MICHIGAN MADE E-NEWSLETTER
1 Top Leaderboard 728 pixels by 90 pixels
Bi-weekly Friday Mornings
Tracking Michigan-made products, innovation and technology and their impact on economies.
3 Upper Medium Rectangle 300 pixels by 250 pixels
5,620 Subscribers 20.9% Average Open Rate
4 Lower Medium Rectangle 300 pixels by 250 pixels
Advertising Rates and Positions Michigan Made e-newsletter 1 Top Leaderboard 3 Upper Medium Rectangle 4 Lower Medium Rectangle 5 Lower Leaderboard
For pricing and availability please inquire at advertisingsales@grbj.com
All rates gross per each ad.
5 Lower Leaderboard 728 pixels by 90 pixels
SOURCE: NUI MEDIA
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
THE PULSE E-NEWSLETTER
1 Top Leaderboard 728 pixels by 90 pixels
Bi-weekly Wednesday mornings
Healthcare, medicine, education and bioscience are leading industries in Grand Rapids. No one better understands them, follows them and reports on them than the leading business news organization in West Michigan.
3 Upper Medium Rectangle 300 pixels by 250 pixels
5,400 Subscribers 4 Lower Medium Rectangle 300 pixels by 250 pixels
21.5% Average Open Rate
Advertising Rates and Positions Pulse e-Newsletter 1 Top Leaderboard 3 Upper Medium Rectangle 4 Lower Medium Rectangle 5 Lower Leaderboard
For pricing and availability please inquire at advertisingsales@grbj.com 5 Lower Leaderboard 728 pixels by 90 pixels
All rates gross per each ad.
SOURCE: NUI MEDIA
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
2016 GENERAL RATE CARD #4 GENERAL ADVERTISING RATES EFFECTIVE: November 1, 2015
POLICIES
WEB AND DIGITAL AD SIZES AND SPECIFICATIONS
FREQUENCY DISCOUNTS earned by contracting, in advance, for the desired frequency to be run
FILE FORMAT: gif, jpeg or Flash .swf file
PAYMENT by Client/Agency is due and payable within 10 days from date of invoice. Credit terms
MAXIMUM FILE SIZE: 200KB (exception: file size 180x150 maximum file size if 80KB)
during the contract year. Contracts must be completed within one year of first insertion.
are available upon approval from Publisher’s credit department. A credit application must be completed and submitted one week prior to closing date. Client may submit an approved current and complete Dun & Bradstreet report (not just a rating). One-time advertisers and/or Clients/ Agencies awaiting credit approval, cash in advance; all other categories, cash in advance. Cash discount of 5% for annual contracts of twelve or more insertions if paid prior to first insertion deadline.
MAXIMUM ANIMATION TIME: 15 seconds total, animated GIF 3 frames
PRODUCTION CHARGES are in addition to space charges. Any alterations necessary to convert
FLASH ADS: require a gif or jpeg backup file for devices that don’t support Flash. (not available in enewsletters)
CLIENTS AND AGENCIES ARE HELD LIABLE JOINTLY AND SEVERALLY for all advertising charges. No credit will be extended for advertising orders or space reservations that claim sequential liability.
ANIMATED ADS: When using animated gif with multiple frames, be sure to include all vital information in the first frame of the ad. This ensures that if the ad appears as “static” for any reason, all vital information will be seen.
ads to correct size and/or color specifications are subject to charges Advertising submissions that require consultation services with the Gemini Publications Design & Production Department staff are subject to additional charges, which will be separately itemized on billing invoices. The current rate for consultation by phone, fax, email, or in person is $90/hour.
ACCEPTANCE OF ALL ADVERTISERS AND COPY is subject to approval by Publisher. No space may be purchased for resale. Publisher is not liable for damages if, for any reason, he fails to publish an advertisement. All advertisements are accepted and published by Publisher upon representation that Client/Agency is authorized to publish entire contents and subject matter thereof. Advertising which simulates editorial content must include word “advertisement” above and below. Borders around all advertisements. Publisher not responsible for materials left unclaimed for more than one year from date of insertion. If copy is not furnished as contracted for, Publisher reserves right to repeat last regular ad order and/or charge Client/Agency for minimum space required under the contract. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with its policies. SHORT RATE BILLED AT the earned rate to Clients/Agencies who do not complete contract sched-
ules. Credits earned during contract year applied to future billing for space. No cash rebates.
SERVICE CHARGES BILLED ON all receivables over 30 days at the rate of 1% per month. Billings are mailed weekly after each insertion. Service charge rate subject to change. ADVERTISING DESIGNED and produced by the Grand Rapids Business Journal and/or Gemini Publications are exclusively for use in its publications and production charges cover only that use. Any other uses will result in applicable creative agency user fees.
3 Upper & 4 Lower Medium Rectangle 300 pixels by 250 pixels
EACH AD MUST INCLUDE visible rule or border. Provide URL link when submitting ad. All above advertising rates are net to publisher. Short rate policies apply to unfulfilled advertising commitments.
*The Upper Rectangle ad position is exclusive to the content or article pages and does not appear on the homepage.
2 Upper Rectangle 180 pixels by 150 pixels
1 Top & 5 Lower Leaderboard 728 pixels by 90 pixels
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
All positions shared by two advertisers, excluding Upper Rectangle.