FOR THE FIRST TIME, THE GRAND RAPIDS BUSINESS JOURNAL partnered with the West Michigan Advertising Federation to sponsor its annual ADDY Awards! The awards ceremony was February 16, 2017, and was a great opportunity for both seasoned and young professionals to display their creativity in the advertising, marketing and public relations industries.
CONGRATULATIONS TO ALL THE WINNERS ON BEHALF OF THE GRBJ STAFF!
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About the American Advertising Awards (The ADDYs)
The ADDY Awards, the advertising industry’s largest and most representative competition, recognizes creative excellence and the very best advertising as part of a three-tiered competition. After competing for recognition as the best in the West Michigan markets, local winners compete within one of 14 district competitions. District-winning entries are forwarded to the national ADDY Awards Competition for the final evaluation of creative excellence. National Gold winners are announced the first week of June.
About Ad Fed West Michigan
About the American Advertising Federation
CELEBRATING ITS 90TH YEAR, The American Advertising Federation, West Michigan chapter is a nonprofit advertising industry association that serves more than 600 people, companies and organizations throughout the region to promote professional excellence through education, advocacy, networking and community affairs. AAF West Michigan members work in many different fields, including advertising, marketing, communications, public relations, printing, video production and graphic arts. For more information, contact AAFWMI President Pamela Patton @ 616.949.4606, email aafwmipresident@gmail.com, or visit aafwmi.org
THE AMERICAN ADVERTISING FEDERATION (AAF), headquartered in Washington, D.C., acts as the “unifying voice for advertising.” The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs. Through its 215 college chapters, the AAF provides advertising students with real-world case studies and recruitment connections to corporate America. For more information, visit the AAF’s website at aaf.org.
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TOP: Gold ADDY, Extra Credit Projects, Outdoor Advertising Association of America (OAAA), Muhammad Ali Tribute RIGHT: Gold ADDY, Tammy Myers, Freelance Forgotten Fighters, Forgotten Fighters Campaign
SALES & MARKETING Silver ADDY Fairly Painless Advertising Haworth, Haworth ‘Poppy’ NeoCon Materials Bronze ADDY Grey Matter Group Mensa Capital, Riverpoint Sales Kit Bronze ADDY Extra Credit Projects Spectrum Health University, Spectrum University Intro Kit Bronze ADDY Aisle Rocket Studios Whirlpool, Whirlpool Refrigerator Sales Tool Bronze ADDY Aisle Rocket Studios
Maytag Appliances, Maytag FreshHold P-O-P Silver ADDY Fairly Painless Advertising
Grand Rapids Community Foundation, GRCF Annual Report Bronze ADDY Kantorwassink
AHC+Hospitality, SOLACE Magazine Steve Frickholm Silver ADDY Extra Credit Projects
The Rowe, The Rowe Grand Opening Invite Bronze ADDY The Image Group
Our Brewing Company, May The Fourth Anniversary Posters
Bronze ADDY Kantorwassink
Legacy Trust Collection, LTAC Poster Invite Bronze ADDY Extra Credit Projects
YMCA of GR, YMCA Hour of Impact Event Bronze ADDY Pageworks
Pageworks, Pageworks Holiday Card 2016
JUDGES CHOICE ACCOUNT/PROJECT MANAGEMENT • ADDY ADVERTISING • BRANDING • BUILDING OPENING Gold Tammy Myers, Freelance • CHANGE MANAGEMENT • COPYWRITING • Forgotten Fighters, CONTENT MARKETING STRATEGY • CORPORATE Forgotten Fighters Campaign ARTS MANAGEMENT • CREATIVE DIRECTION/ Gold ADDY DESIGN • DIGITAL ASSET MANAGEMENT • DIGITAL & Craft • ENGAGEMENT EMPLOYEE ENGAGEMENT Wit Wit & Craft, Power of and • EVENT PLANNING • IDENTITY • INTERNAL COMMUNICATIONS • MARKET/COMPETITIVE RESEARCH • ORGANIZATIONAL/PROGRAM OUT-OF-HOME & DEVELOPMENT • PRODUCT LAUNCH • PRINT MEDIA • COLLATERAL • SOCIAL MEDIA • SPACE DESIGN AMBIENT STRATEGY • VIDEO/ANIMATION • WEBSITES Bronze ADDY Extra Credit Projects
Michigan State University, MSU Spartans Will Guerilla Campaign Bronze ADDY Extra Credit Projects
Start small or do it all. reaganmarketing.com
Great Lakes Neurosurgical Associates, GLNA Minimally Invasive Outdoor
JUDGES CHOICE Gold ADDY Extra Credit Projects Outdoor Advertising Association
of America (OAAA), Muhammad Ali Tribute
Gold ADDY Chop & Hue
Kent Quality Foods, Kent Quality Foods Website Silver ADDY Full Circle Marketing & Design
LIGHTCORP, LightCorp Website Silver ADDY Grey Matter Group
Salvation Army, Red Kettle Reason Boards
ONLINE/INTERACTIVE Gold ADDY Grey Matter Group
Mensa Capital LLC, Riverpoint Website
Gold ADDY Freelance: Zac Sturgeon & Jessica Leng
The Loch Coffee Co., The Loch Coffee Co.
Gold ADDY Extra Credit Projects
The Toasted Pickle, The Toasted Pickle Website
Bronze ADDY The Image Group
Trans-Matic, Transmatic.com Silver ADDY Meijer
Meijer, Beer Frontier Silver ADDY Meijer
Meijer, Mmmmeat Thanksgiving Bronze ADDY Full Circle Marketing & Design
Universal Forest Products, Inc., UFP Business School Microsite Gold ADDY Specialty Field Production, LLC
Ford Performance, RS Anthem JUDGES CHOICE
Bronze ADDY Grey Matter Group
Gold ADDY Meijer
Colossian Forum, Colossian Forum Website
Meijer, Halloween Scary Candy Scenes
Bronze ADDY Pageworks
Bronze ADDY Meijer
Dansr, Dansr.com
Meijer, Holiday Twitter Videos
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ELEMENTS OF ADVERTISING JUDGES CHOICE Bronze ADDY Extra Credit Projects
Silver ADDY Fairly Painless Advertising
Bronze ADDY Gorilla
The Toasted Pickle, The Toasted Pickle Shooter
Spartan Nash, Family Fare “Mr. Tender”
Amway, Amway: ‘RDV Inspiration’
Bronze ADDY Meijer
Silver ADDY Gravity Alliance
Meijer, Beer Frontier
Legrand, Adorne Clueless Husband
Bronze ADDY BOXBOOM.creative
BOXBOOM.creative, The Ignitor Kit
FILM, VIDEO & SOUND Bronze ADDY The Image Group
Bronze ADDY Meijer
Gold ADDY Gorilla
Gold ADDY Tammy Myers, Freelance
Wolverine, Wolverine Custom 1000 Mile
Forgotten Fighters, Forgotten Fighters Campaign
BEST IN SHOW WINNER
Heritage Community, Heritage Wisdom
Silver ADDY Fairly Painless Advertising
Hurley Medical Center, Hurley “Here for You. Here for Life”
Gold ADDY Voyage Pictures
Manasseh Project, Stop This Traffic
Gold ADDY The Image Group
Meijer, Do You See What I See
Amway, Amway: Essentials by Artistry
Meijer, more Meijer
Saginaw Valley State University, SVSU Flow
Gold ADDY Meijer
Bronze ADDY Gorilla
Silver ADDY Gorilla
CROSS PLATFORM Silver ADDY Full Circle Marketing & Design
Amway, One by One Evolution
LIGHTCORP, LightCorp Integrated Brand Identity
Bronze ADDY Gorilla
Bronze ADDY Extra Credit Projects
Haworth, Haworth: ‘Fern’ Overview
The Rowe Downtown, The Rowe Brand Campaign
Gold ADDY Fairly Painless Advertising
Fairly Painless Advertising, Fairly Painless Office Unfinished
Gold ADDY Kantorwassink
AHC+Hospitality, SOLACE Magazine Roller Girl Photo Silver ADDY Meijer
Meijer, Mmmmeat Thanksgiving Silver ADDY Chop & Hue
Spartan Motors, Heart & Soul Bronze ADDY Chop & Hue
Kent Quality Foods, Count on Kent Bronze ADDY The Image Group
Saginaw Valley State University, SVSU Flow Bronze ADDY Our Full Attention
Chamber of Grand Haven, Spring Lake, and Ferrysburg, Lakeshore Farmers Markets
TOP: Gold ADDY, Meijer, Halloween Scary Candy Scenes LEFT: Gold ADDY, Meijer, Do You See What I See RIGHT: Gold ADDY, Fairly Painless Advertising, Fairly Painless Office Unfinished
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JUDGES CHOICE STUDENT
A Judge’s Choice ADDY Award goes to LAURA MEEKHOF OF KENDALL COLLEGE OF ART AND DESIGN for ABC Book of Designer’s Confessions.
A Judge’s Choice ADDY Award goes to RYAN SEGUIN OF FERRIS STATE UNIVERSITY for Grado
“Fun things come in small packages, and this was a perfect example. The illustration styles were on point, and the overall tone of this work was just funny. I loved that you had two versions, and the work was just really rad.”
“The copywriting on the posters for this campaign was whip smart and made me smile. You took a slick and stylish product and made it even more stylish with headlines that didn’t try too hard. Good writing like this is really hard to find. A lot of people can write headlines; very few can write something that feels fresh. Keep doing what you’re doing.”
Credits: Laura Meekhof
Credits: Ryan Seguin
A Judge’s Choice ADDY Award goes to COLLEEN BRUCE OF KENDALL COLLEGE OF ART AND DESIGN for Tales of the Script. “Loved the hand-made nature of this piece. You really feel the craft and care behind it. The tracing paper cover works well with the concept, and the interactive pieces within the book really elevate it. Even the oldest medium on the planet can be interactive.” Credits: Colleen Bruce PEOPLE’S CHOICE AWARD
BEST IN SHOW STUDENT THE 20-17 STUDENT BEST OF SHOW ADDY Award goes to the Kendall College of Art and Design creative team of “Elsewhere” magazine. “First off, the fact that this was student work makes me have faith in the future of designers coming up in the game The level of craft on this was outstanding, rising above even much of the professional work. Great photography. Engaging content. Not afraid to drop a few f-bombs. Honest, fearless and real. Congratulations to those involved. You left us all impressed and surprised that students created this. Thanks for submitting it and keep doing this type of work, you’ll go far.” Credits: Madison Bracken, Zach Snellenberger, Tyler McRobert, Elizabeth Shanahan, Blake Jablonski, Maddie Parker, Jeen Na, Alexa Stanton, Alex Missad
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HOW DO YOU MEASURE UP?
Photography by Glitter Booth Photo Booth
The most awarded agency in West Michigan. But we don’t take it too seriously. Our success is measured by the lasting relationships with our clients and their return on investment. We craft advertising design, brand development, digital content and media plans to give overachieving brands all the extra credit they deserve. Visit extracreditprojects.com to learn more.