2018 American Advertising Award Winners Honored By AAF West Michigan GRAND RAPIDS, Mich., February 26, 2018 — Gold, Silver and Bronze ADDYŽ Award winners celebrated with more than 400 members of the West Michigan creative community and their clients at the 2018 ADDY Awards on Feb. 22, sponsored by the American Advertising Federation (AAF) of West Michigan. The event was held at New Vintage Place. West Michigan professional entrants earned 41 Gold, 55 Silver, and 78 Bronze ADDY Awards. Entrants in the student category from Kendall College of Art and Design and Grand Valley State University, took home 7 Gold and 11 Silver, and 9 Bronze Student ADDY Awards.
CONGRATULATIONS to all the winners on behalf of the GRBJ staff!
To all our crews, casts, and clients around the world and here at home: these 19 Addy Awards are thanks to you.
WEAREGORILLA.CO
2018 ADDY AWARDS 3
Students Judge’s Choice
“Focus on Flint” Gabrielle Podkul, KCAD
“Hank’s Branding Campaign,” Chlöe Malmquist, KCAD WHAT THE JUDGES SAID: This had to be one of the cleanest branding executions I’ve seen from a student. The work here was thought out, simple and well crafted. A complete campaign thought was made here where every stitch seemed to have its place in the “story” of Hank’s ... something that is hard to pull off in spec work. Great job in making a simple product and great brand idea aesthetically pleasing and artfully composed.
“Lamb Bride Catalog,” Laura Bosscher, KCAD
2018 STUDENT BEST OF SHOW
Professional Judge’s Choice
“Atmosphere Sky,” Gorilla Productions
“Some Angels Fight” PSA, Baas Creative WHAT THE JUDGES SAID: This short film was artfully crafted, from the choices made in audio production and sound design, down to the cinematography and color treatments. Every piece of this amazing woman’s story seemed cared for and told in a way that felt compelling and genuine. This is what PSA’s are supposed to do ... make you feel something for the cause while informing you on the cause’s roots. All while holding you to the message and compelling you to act. Incredible work for an amazing cause. 2018 PROFESSIONAL BEST OF SHOW
“Inappropriate Cat,” Fairly Painless Advertising
2018 ADDY AWARDS 4
Professional Addy Awards Silver ADDY BOXBOOM.creative for Greenlion Studios Artwork Catalog done for Greenlion Studios
Bronze ADDY 2 Fish Company, LLC for 269 Magazine — Jul/Aug 2017 done for Southwest Michigan First
Gold ADDY Josh Kulchar and Adam Barr for Michigin — The Michigan Gin done for Long Road Distillers
Silver ADDY Ferris Coffee & Nut Co. for Cultivar Volume 1 done for Ferris Coffee & Nut Co.
Gold ADDY FOUNDERS BREWING CO. for 20 Years. Zero Regrets. done for Founders Brewing Co. & Solve
Bronze ADDY Aquinas College for Brookby Christmas Ball done for Aquinas College
Silver ADDY Keen Studio for Unlabeled — Product Design done for Straathof Group, LLC
Bronze ADDY Blue Flame Thinking for ShapeLog Direct Mail done for ShapeLog
Silver ADDY Josh Kulchar and Adam Barr for Beer City Whisky done for Long Road Distillers Bronze ADDY Comfort Research for Big Joe Shipping Box/ Play Castle done for Comfort Research Silver ADDY Ferris Coffee & Nut Co. for Lush Gourmet Foods done for Lush Gourmet Foods Bronze ADDY Extra Credit Projects for GFS Cold Brew Coffee Packaging done for Gordon Food Service Bronze ADDY FOUNDERS BREWING CO. for Barrel-Aged Series Launch done for Founders Brewing Co. Bronze ADDY FOUNDERS BREWING CO. for Packaging Redesign (6-Pack) done for Founders Brewing Co. Bronze ADDY Meijer for Meijer Purple Cow In-Store Display done for Meijer Bronze ADDY 2 Fish Company, LLC for Destination Education Identity done for Destination Education Gold ADDY Highland Group for GRCF 2016-2017 Annual Report done for Grand Rapids Community Foundation Gold ADDY Grey Matter Group for The Brix Sales Brochure done for Kayne Capital Gold ADDY Extra Credit Projects for Brave Beginnings Mini Brochure done for Brave Beginnings Silver ADDY BOXBOOM.creative for Greenlion Studios Artwork done for Greenlion Studios Bronze ADDY Aquinas College for Contributing to More overview piece done for Aquinas College Gold ADDY Zondervan Publishing for Kill The Spider done for Zondervan Publishing Gold ADDY Zondervan Publishing for A Fierce Love done for Zondervan Publishing Bronze ADDY Kantorwassink for Solace Spring/Summer 2017 done for AHC+Hospitality Bronze ADDY Kantorwassink for SOLACE Bridge Street Feature done for AHC+Hospitality
Gold ADDY Extra Credit Projects for The Pump House Icicle Tricycle done for The Pump House Silver ADDY Extra Credit Projects for Toasted Pickle Specialty Campaign done for The Toasted Pickle Bronze ADDY Kantorwassink for Ruth’s Chris Cares Golf Invite done for AHC+Hospitality Bronze ADDY Next Creative Co. for Larry The Laker done for Spring Lake Public Schools Gold ADDY Grey Matter Group for Step Into My Shoes — Philippines done for Compassion International Bronze ADDY Scott Allen Creative for Covenant House Michigan GR done for Covenant House Michigan — Grand Rapids Gold ADDY Next Creative Co. for Next Creative Co. brand elements done for Next Creative Co. Bronze ADDY Kantorwassink for Virginia A. Groot Foundation FP Ad done for Virginia A. Groot Foundation Bronze ADDY FOUNDERS BREWING CO. for 20 Years. Zero Regrets. done for Founders Brewing Co. & Solve Gold ADDY Extra Credit Projects for Brave Beginnings print campaign done for Brave Beginnings
Silver ADDY Meijer for Meijer Halloween In-Store done for Meijer Bronze ADDY Meijer for Meijer Mercato Italiano In-Store done for Meijer Bronze ADDY Meijer for Meijer Little Caesars Arena done for Meijer Silver ADDY Extra Credit Projects for Spectrum Health People First Event done for Spectrum Health Silver ADDY Grey Matter Group for Blue Haven Gin Poster done for New Holland Brewing Bronze ADDY Next Creative Co. for Nightmare on 8th Street done for Our Brewing Company Bronze ADDY Extra Credit Projects for Cook Funeral Home Pass With Care done for Cook Funeral Home Silver ADDY Extra Credit Projects for MFCU Set Your Financial Bar Higher done for Members First Credit Union Bronze ADDY Extra Credit Projects for Mary Free Bed Sleigh done for Mary Free Bed Rehabilitation Hospital Bronze ADDY Fairly Painless Advertising for CrAfT Beer Week done for Hopcat Bronze ADDY Extra Credit Projects for GLNA Leading Neurosurgeons done for Great Lakes Neurosurgical Associates Silver ADDY Extra Credit Projects for MFB Outfield Sign done for Mary Free Bed Rehabilitation Hospital Bronze ADDY Extra Credit Projects for FEDCOM Credit Union OOH Campaign done for FEDCOM Credit Union Gold ADDY Extra Credit Projects for Mary Free Bed Gala Poster done for Mary Free Bed Rehabilitation Hospital Bronze ADDY Extra Credit Projects for Blandford Earth Day Poster done for Blandford Nature Center
Gold ADDY Extra Credit Projects for Will Rogers Print Ad Campaign done for Will Rogers Motion Picture Pioneers Foundation
Bronze ADDY Extra Credit Projects for YMCA 150th Anniversary Posters done for YMCA of Greater Grand Rapids
Silver ADDY Extra Credit Projects for Toasted Pickle print ad campaign done for The Toasted Pickle
Bronze ADDY Extra Credit Projects for Guiding Light Guerrilla Campaign done for Guiding Light
Bronze ADDY Meijer for ArtPrize Palate done for Meijer
Gold ADDY Grey Matter Group for New Holland Brewing Website done for New Holland Brewing
Bronze ADDY HAVEN | a creative hub for Compass College | Own the Screen done for Compass College of Cinematic Arts Bronze ADDY Extra Credit Projects for Guiding Light print campaign done for Guiding Light Silver ADDY Fairly Painless Advertising or Missing Cat Posters done for Hopcat
Gold ADDY Next Creative Co. for WelcomeToNext.com done for Next Creative Co. Silver ADDY TBX for Mission Crossbows done for Mission Crossbows Silver ADDY Next Creative Co. for Montecito.mx done for Montecito Beach Village
Bronze ADDY FOUNDERS BREWING CO. for 20 Years. Zero Regrets. done for Founders Brewing Co. & Solve
Silver ADDY FOUNDERS BREWING CO. for 20 Years. Zero Regrets. done for Founders Brewing Co. & Solve
Gold ADDY Chop & Hue for Moab 2 done for Merrell
Bronze ADDY Extra Credit Projects for MSU CHM Dean’s Holiday Epromo done for Michigan State University College of Human Medicine
Gold ADDY Chop & Hue for Public Lands done for Merrell Gold ADDY Chop & Hue for Mazzo done for Mazzo
Gold ADDY Boileau Communications Management for A Utility Like No Other done for Holland Board of Public Works
Silver ADDY Meijer for Coach McCarthy — Cans done for Meijer
Bronze ADDY Highland Group for Steelcase 2017 CSR done for Steelcase
Silver ADDY Meijer for Coach McCarthy — Garbage done for Meijer
Silver ADDY HAVEN | a creative hub for Compass College | Own The Screen done for Compass College of Cinematic Arts
Silver ADDY Meijer for The Hambassador — Tablescape done for Meijer Silver ADDY Meijer for The Hambassador — Basket done for Meijer Silver ADDY Chop & Hue for Cham 7 :15 done for Merrell Bronze ADDY Meijer for Farmer to Table — Cabbage done for Meijer Gold ADDY Meijer for The Hambassador done for Meijer Gold ADDY Chop & Hue for Find New Trails done for Merrell
Silver ADDY BOXBOOM.creative for Boys & Girls Club GR - Website done for Boys & Girls Clubs of Grand Rapids Youth Commonwealth Bronze ADDY Next Creative Co. for SpringLakeSchools.org done for Spring Lake Public Schools Silver ADDY HAVEN | a creative hub for Compass College Recruitment done for Compass College of Cinematic Arts Gold ADDY TBX for TBX done for TBX
Silver ADDY Meijer for Coach McCarthy done for Meijer
Silver ADDY Josh Kulchar, Adam Barr, and Sidecar Studios for Michigin Origin Story done for Adam Barr, Josh Kulchar, and SideCar Studios
Bronze ADDY Meijer for Style for Every BODY done for Meijer
Bronze ADDY Meijer for Grocery Story Love Songs Radio done for Meijer
Bronze ADDY Meijer for Meijer Basket(ball) done for Meijer
Silver ADDY Voyage Pictures for Aisle Chat done for Harvest Health Foods
Bronze ADDY Meijer for Halloween Scary Candy Scenes done for Meijer
Silver ADDY Meijer for Local Beer — Leinenkugel’s done for Meijer
Bronze ADDY Meijer for Come Home done for Meijer
Silver ADDY Meijer for Local Beer — Founders done for Meijer
Bronze ADDY FOUNDERS BREWING CO. for 20 Years. Zero Regrets. done for Founders Brewing Co. & Solve
Silver ADDY Meijer for Come Home done for Meijer
Bronze ADDY Grey Matter Group for Your Beer Companion done for New Holland Brewing Bronze ADDY Grey Matter Group for Hatter Days done for New Holland Brewing Bronze ADDY Grey Matter Group for Dragon’s Milk Me done for New Holland Brewing Bronze ADDY Grey Matter Group for Brand In Motion done for New Holland Brewing Bronze ADDY Meijer for Tender Meat Matching done for Meijer Bronze ADDY Gorilla for Nutrilite Farm Tour Trout Lake West done for Nutrilite
Silver ADDY Chop & Hue for South Haven done for South Haven Visitors Bureau Bronze ADDY Gorilla for CMU - With You done for Central Michigan University Bronze ADDY Gorilla for CMU — Those Who Lead done for Central Michigan University Bronze ADDY Gorilla for CMU Advertising — Main Campus done for Central Michigan University Gold ADDY Gorilla for Amway — Atmosphere Sky done for Amway Silver ADDY Taproot Pictures for Casper done for Steelcase Silver ADDY Fairly Painless Advertising for Inappropriate Cat — Training Day done for Hopcat
2018 ADDY AWARDS 5
Silver ADDY Gorilla for Gladiator — Brand Anthem done for Gladiator® Credits go to: Aaron Smith, Producer Silver ADDY Fairly Painless Advertising for Innapropriate Cat — Crack Fries done for Hopcat Bronze ADDY Taproot Pictures for Every Moment done for Calvin College Bronze ADDY Ingalls Pictures for Wire to Wire done for Catholic Central High School Bronze ADDY Gorilla for Amway — Atmosphere Drive Teaser done for Amway Bronze ADDY Fairly Painless Advertising for Innapropriate Cat — Vladimir Poutine done for Hopcat Gold ADDY Fairly Painless Advertising for Innapropriate Cat done for Hopcat Silver ADDY Next Creative Co. for Parts of Our Heritage done for Heritage Community of Kalamazoo Bronze ADDY Extra Credit Projects for Grand Rapids Research Center videos done for Michigan State University College of Human Medicine Bronze ADDY Gorilla for Gorilla BTS | Episode 1: Zambia done for Gorilla Gold ADDY Chop & Hue for Sold done for Three Color Films Production Bronze ADDY Boileau Communications for Quest for the Cloud done for Worksighted Gold ADDY Chop & Hue for Mazzo done for Mazzo Gold ADDY Chop & Hue for Merrell Brand Video done for Merrell Gold ADDY Chop & Hue for Create Your Trail done for Merrell Silver ADDY Voyage Pictures for Waiting For You done for City Flats Hotel Silver ADDY Chop & Hue for Public Lands done for Merrell Bronze ADDY Voyage Pictures for Bailey | Fusion Education Group done for Fusion Education Group Bronze ADDY FOUNDERS BREWING CO. for Barrel-Aged Series Launch done for Founders Brewing Co.
Silver ADDY Voyage Pictures for Waiting for You done for CityFlatsHotel
Bronze ADDY Meijer for Mercato Italiano done for Meijer
Gold ADDY Meijer for Halloween Food Photography done for Meijer
Gold ADDY Chop & Hue for Find New Trails done for Merrell
Bronze ADDY FOUNDERS BREWING CO. for 20 Years. Zero Regrets. done for Founders Brewing Co. & Solve
Gold ADDY Grey Matter Group for The Brix Integrated Campaign done for Kayne Capital
Silver ADDY Meijer for Halloween Cocktail Photography done for Meijer
Gold ADDY Chop & Hue for Merrell Brand Video done for Merrell
Silver ADDY HAVEN | a creative hub for Compass College | Own The Screen done for Compass College Of Cinematic Arts
Bronze ADDY FOUNDERS BREWING CO. for Barrel-Aged Series Launch done for Founders Brewing Co.
Silver ADDY Meijer for Easter Ham Photography done for Meijer
Gold ADDY Gorilla for Gladiator — Brand Anthem done for Gladiator®
Silver ADDY Chop & Hue for Mazzo done for Mazzo
Silver ADDY Chop & Hue for “Behind the Shoe” — Chameleon 7 done for Merrell
Silver ADDY Chop & Hue for Year Of The Dog done for Hush Puppies Retail Inc.
Bronze ADDY Gorilla for CMU — Those Who Lead done for Central Michigan University
Gold ADDY Wolverine Worldwide — Hush Puppies for Music’s Greatest Kicks done for Wolverine Worldwide — Hush Puppies
Bronze ADDY Chop & Hue for Larger Than Life done for Thunder Valley Casino Resort
Bronze ADDY Studio Yarhouse for Be the Hero in the Hallway done for OK2SAY at the Consumer protection division department of Attorney General Bill Schuette Gold ADDY Baas Creative for Consumer Car done for Joey Ruiter Product Design Gold ADDY Voyage Pictures for Dialogue done for ODL Inc Bronze ADDY Gorilla for Flint Eastwood — Rewind done for Flint Eastwood Bronze ADDY Next Creative Co. for Duo done for Saginaw Valley State University Bronze ADDY Scott Allen Creative for Vision For Each New Day done for Association for the Blind and Visually Impaired (ABVI) Gold ADDY Baas Creative for Some Angels Fight done for Sacred Beginnings Gold ADDY Baas Creative for Baas Creative Reel done for Baas Creative Bronze ADDY Taproot Pictures for 01_Process done for Taproot Pictures Bronze ADDY Holland Hospital for A Century of Caring done for Holland Hospital Bronze ADDY Boileau Communications for Outsource to Awesome done for Worksighted Gold ADDY Fairly Painless Advertising for Innapropriate Cat done for Hopcat Silver ADDY Josh Kulchar, Adam Barr, and SideCar Studios for Michigin — The Michigan Gin done for Long Road Distillers Silver ADDY Wolverine Worldwide for Tongue Twister done for Wolverine Worldwide — Hush Puppies Bronze ADDY Meijer for Oh My Gourd done for Meijer
Bronze ADDY Grey Matter Group for CSB Integrated Campaign done for B & H Publishing Silver ADDY HAVEN | a creative hub for Compass College | Own the Screen done for Compass College of Cinematic Arts Bronze ADDY Extra Credit Projects for Guiding Light Integrated Campaign done for Guiding Light Bronze ADDY Meijer for Tender Meat Matching done for Meijer
Gold ADDY Gorilla for CMU — Opportunity done for Central Michigan University Gold ADDY Chop & Hue for Create Your Trail done for Merrell
Bronze ADDY Extra Credit Projects for GFS Summer OOH Campaign done for Gordon Food Service
Gold ADDY Gorilla for Gladiator - Brand Anthem done for Gladiator®
Silver ADDY Grey Matter Group for The Brix at Midtown Logo done for Kayne Capital
Silver ADDY Chop & Hue for South Haven done for South Haven Visitors Bureau
Silver ADDY Grey Matter Group for Author Oswald Chambers Logo done for Our Daily Bread
Silver ADDY Gorilla for CMU — Those Who Lead done for Central Michigan University
Silver ADDY Grey Matter Group for Electric Tuna Logo done for Electric Tuna Silver ADDY Keen Studio for Lex Facial Bar & Spa Logo done for Lex Facial Bar & Spa Bronze ADDY Brian Oesch Graphic Design and Illustration for Whitecaps 25th Season Logo done for West Michigan Whitecaps Bronze ADDY Extra Credit Projects for CHARM Logo done for Michigan State University College of Human Medicine Silver ADDY Keen Studio for Sea Turtle Facts Infographic Poster done for The Turtle Hospital Silver ADDY Meijer for Holiday Gift Cards done for Meijer Silver ADDY Keen Studio for cleverbridge Wall Art done for cleverbridge Silver ADDY FOUNDERS BREWING CO. for 20 Years. Zero Regrets. done for Founders Brewing Co. & Solve
Silver ADDY Gorilla for Amway — Atmosphere Drive Teaser done for Amway Bronze ADDY Meijer for Farmer to Table — Cabbage done for Meijer Bronze ADDY Gorilla for Flint Eastwood — Rewind done for Flint Eastwood Gold ADDY Chop & Hue for Moab 2 done for Merrell Silver ADDY Chop & Hue for Around Town done for Merrell Silver ADDY Gorilla for CMU — With You done for Central Michigan University Gold ADDY Gorilla for Amway — Atmosphere Drive done for Amway Gold ADDY Chop & Hue for Mazzo done for Mazzo
Bronze ADDY Chop & Hue for Choptober Time done for Chop & Hue Bronze ADDY Chop & Hue for How To Wear done for Hush Puppies Retail Inc. Bronze ADDY Chop & Hue for Merrell Brand Video done for Merrell Bronze ADDY Chop & Hue for Create Your Trail done for Merrell Gold ADDY Chop & Hue for Moab 2 done for Merrell Silver ADDY Chop & Hue for Year Of The Dog done for Hush Puppies Retail Inc. Silver ADDY Chop & Hue for Chopandhue.com done for Chop & Hue Bronze ADDY Mindutopia for YWCA Website Driven By UX Research done for YWCA Bronze ADDY Mindutopia for YWCA Website Driven By UX Research done for YWCA Silver ADDY Fairly Painless Advertising for Morning Wood done for Hopcat Credits go to: Jeff Long, Executive Creative Director Silver ADDY Fairly Painless Advertising for The Innapropriate Catmobile done for Hopcat Bronze ADDY Meijer for Purple Cow Print Campaign done for Meijer Bronze ADDY Chop & Hue for Durability done for Merrell
Gold ADDY Chop & Hue for South Haven done for South Haven Visitors Bureau
About the ADDY Awards
About AdFed West Michigan
THE AMERICAN ADVERTISING AWARDS (the ADDYs), the advertising industry’s largest and most representative competition, recognizes creative excellence and the very best advertising as part of a three-tiered competition. After competing for recognition as the best in their markets, local winners then compete within one of 14 district competitions. District-winning entries are forwarded to the national ADDY Awards Competition for the final evaluation of creative excellence.
THE AMERICAN ADVERTISING FEDERATION (AAF) West Michigan is a non-profit industry association that serves more than 800 people and organizations throughout the region to promote professional excellence through education, advocacy, networking and community affairs. AAF West Michigan members work in many different fields, including advertising, marketing, communications, public relations, printing, video production and graphic arts. For more information, contact 616.949.4606 or www.aafwmi.org.
2018 ADDY AWARDS 6
Student Addy Awards Bronze ADDY Kate Johnson, Hannah Winkler, Gretchen Boley, Blake Royer, and Amanda Barnes for Ferris Architecture Program. Ferris State University
Silver ADDY Emily Lois Smith for Night Owl Coffee. KCAD
Silver ADDY Samantha Cornwell for 24-Hour Urban City Guide. KCAD
Silver ADDY Gabrielle Podkul for Focus on Flint. KCAD
Silver ADDY Bethany Nelson for Savor Food, Savor Moments Campaign. KCAD
Silver ADDY Kaitlyn A Curtis for Below Zero. KCAD
Bronze ADDY Drew Cornelius for Puzzle Of Life. KCAD
Silver ADDY Jasmine McClure for Old Town Board. KCAD
Bronze ADDY Mary Nowels for Gracias, Madre Marketing Campaign. KCAD
Silver ADDY Kaitlyn A Curtis for One A Day Rebrand. KCAD
Bronze ADDY Daniel Deschaine for Contrary: A Comic about Truth. KCAD
Bronze ADDY Samantha Boudiab for Birth of Venus: Jelly Edition. KCAD
Bronze ADDY Alex Barger for Roli Seaboard : Rise 25 Campaign. KCAD
Silver ADDY Bethany Nelson for Phloof! Bath Set Package Design. KCAD
Bronze ADDY Jenny Start for ATLAST. KCAD
Bronze ADDY Alicyn McNally for Holganix Billboard. KCAD
Bronze ADDY Tyler Wendling for Allfit Levi’s Integrated Campaign. KCAD
Silver ADDY Ferris Graphic Design Students for West MI Graphic Design Website. Ferris State University
Bronze ADDY Meahgan Goeman for Penny Pincher App Campaign. KCAD
Gold ADDY Courtney Lauer for “we get it”. KCAD
Bronze ADDY Team 314 — GVSU 2017 NSAC Team for Always Open. GVSU
Silver ADDY Morgan Adams for Ball Mason Jar Advertisement. KCAD
Bronze ADDY Tyler Wendling for Allfit Levis Advertising Campaign. KCAD
Silver ADDY Hayley Lerg for Ingenue Fragrance Ad Copy. KCAD
Gold ADDY Zack Rueger for Washington Scouts Branding. KCAD
Bronze ADDY Team 314 — GVSU 2017 NSAC Team for Always Open. GVSU
Gold ADDY Laura Bosscher for Tradition to Innovation: Hand Study. KCAD
Gold ADDY Zack Rueger for Washington Scouts Logo. KCAD
Gold ADDY Zachary Garza for Voices For Flint. KCAD
Gold ADDY Lindsey Tilma for Hey Bud Logo. Kendall College of Art Design
Gold ADDY Chloë Malmquist for Hank’s Branding Campaign. KCAD
Silver ADDY Mandy Collins for Cinco De Mayo. KCAD
Gold ADDY Chloë Malmquist for Society of Spectacle Identity. KCAD
Bronze ADDY Olivia Kamps for Dunneback and Daughters’ Logo. KCAD
Gold ADDY Gustavo E. Bastidas for Quiksilver Rebrand. KCAD
Bronze ADDY Olivia Kamps for Quiet Café. KCAD
Bronze ADDY Sydney Olenik for Rapala Mystery Lure Box. KCAD Bronze ADDY Jasmine McClure for Lulu Facial Line Packages. KCAD Bronze ADDY Jonathan Holter for State Fair Soda Packaging. KCAD Silver ADDY Abby Allen for Verano Tacos. Baker College of Muskegon Bronze ADDY Jessica Stevens for Destination Travel. Baker College of Muskegon Gold ADDY Aubrey Kemme, Chelsea Marzean, Kaylee Maddox, Natalie Ezabele, Kara Copeland for GRSAF Mindshare 2017. Ferris State University Bronze ADDY Sydney Olenik for Great Gatsby Cover Remake. KCAD Gold ADDY Drew Cornelius for Lyric. KCAD Gold ADDY Laura Bosscher for Lamb Bride Publication. KCAD Silver ADDY Meahgan Goeman for Bella Publication Redesign. KCAD Bronze ADDY Nicole English and Devan Lesky for Komorebi Magazine. Baker College of Muskegon Bronze ADDY Bethany Nelson for Love Never Fails Publication Design. Kendall College of Art & Design Gold ADDY Cori Kromrei for Sub Culture. KCAD Gold ADDY Brittany Gerhardstein for MiniMom Publication. KCAD Silver ADDY Jon-West Kennedy for BreWWest. KCAD
Bronze ADDY Meahgan Goeman for Developed– yet to be developed. KCAD Silver ADDY Zachary Garza for Amazon Ad. KCAD Bronze ADDY Sarah Burch for Eastern Floral LOVE. KCAD
Bronze ADDY Audrey Smail, Andrea Cordes, Bailey Darwin Karoline Griffard for 2017 Ferris Senior Portfolio Review. Ferris State University
Silver ADDY Morgan Adams for Ball Mason Jar Advertisement. KCAD
Silver ADDY Tiffany McIntosh for Daily Block. KCAD
Silver ADDY Seiarra Schrum for Blue Mountain Coffee Ad. KCAD
Bronze ADDY Team 314 — GVSU 2017 NSAC Team for Always Open. GVSU
Bronze ADDY Zachary Garza for Ebay spread. KCAD
Silver ADDY Sydney Olenik for Revlon HD Matte Lipcolor. KCAD
Gold ADDY Emily Lois Smith for Ideas That Play. KCAD
Gold ADDY Emily Lois Smith for Grown in Your Own Backyard. KCAD
Gold ADDY Hayley Lerg for Ingenue Fragrance Ads. Kendall College or Art and Design
Gold ADDY Laura Bosscher for Grand Rapids Comic-Con Campaign. KCAD
Silver ADDY Daniel Deschaine for Americans for the Arts Ad Campaign. KCAD Gold ADDY Gabrielle Podkul for The Future of Flint. KCAD Silver ADDY Olivia Kamps for Road Trip Infographic. KCAD Silver ADDY Drew Danhof for It Builds Character. KCAD Bronze ADDY Sarah Burch for Personal Brand Poster. KCAD Bronze ADDY Jon-West Kennedy for Zumiez Retail Advertisement. KCAD Bronze ADDY Kaylee Britton and Rachel Britton for Art is a Drag. GVSU
Gold ADDY Samantha Cornwell for Lyft TOURS Business Model. KCAD Gold ADDY Lena Gray for A1 “Honor Your Food”. Kendal College of Art and Design Silver ADDY Cassandra Heth for Mercedes Benz. KCAD Silver ADDY Megan Teeling for Celestron. KCAD Silver ADDY Sarah Burch for Toys R Us Costume Campaign. KCAD
Silver ADDY Rachel VanAken for WNBA Rebrand. Ferris State University Silver ADDY Samantha Cornwell for c!nemas Integrated Brand Campaign. KCAD Silver ADDY Jen Bancino & Natalie Dixon for Sociabowl. Ferris State University
Silver ADDY Lena Gray for Amy’s “Get to the Good Part”. KCAD
Bronze ADDY Jon-West Kennedy, Courtney Lauer, Brittany Gerhardstein, and Lauren Hiner for Froot Brand Campaign. KCAD
Silver ADDY Cassandra Heth for Hostess Cakes. KCAD
Bronze ADDY Sarah Burch for Real Food Cafe Refresh Logo, Brand. KCAD
Silver ADDY Meahgan Goeman for PUR Advertising Campaign. KCAD
Bronze ADDY Tiffany McIntosh for Second Wind Brand Identity. KCAD Bronze ADDY Meahgan Goeman for Parallel. KCAD Gold ADDY Mary Nowels for Gracias, Madre Marketing Campaign. KCAD
Bronze ADDY Stacy Mundhenke for Skiles Tavern. KCAD Bronze ADDY Mandy Collins for Don’t Let Your Socks Limit You. KCAD Silver ADDY Zachary Garza for Dog Drinking at a Diner. KCAD Bronze ADDY Rachel Britton for Dysmorphia. GVSU Gold ADDY Kaylee Britton and Rachel Britton for Art is a Drag. GVSU Silver ADDY Courtney Lauer for “we get it”. KCAD Silver ADDY Mary Nowels for Gracias, Madre Marketing Campaign. KCAD
About American Advertising Federation THE AMERICAN ADVERTISING FEDERATION (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs. Through its 215 college chapters, the AAF provides advertising students with real-world case studies and recruitment connections to corporate America. For more information, visit the AAF’s Web site at www.aaf.org.
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