THE POWER TO INFLUENCE PEOPLE WITH INFLUENCE.
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
THE READER
Readers of the Grand Rapids Business Journal are the most influential people in the decision-making food chain. Nearly half either own or are partners in local businesses.
62%
86%
Between 25 and 54
College Grads (35% Advanced Degrees)
STATS
SOURCE: BOONE GROUP READERSHIP STUDY
$41 Million Average Annual Gross Sales
91%
Make purchasing decisions for their company
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
PURCHASING POWER
56
%
COMPANY MAY CONSIDER OR SELECT A NEW PROVIDER OF THE FOLLOWING OVER NEXT 12 MONTHS
purchase products or services from ads seen in GRBJ
SERVICES YOU INFLUENCE THE PURCHASE OR LEASE OF
92%
61%
54%
40%
29%
25%
19%
Cellular Commercial Computers Computer Financial Office New Phones Loans Software Planning Furniture Commercial Office Lease Supply
Advertising/Mkting
47%
Education/Training
41%
Banking
36%
Legal
35%
Accounting
33%
Real Estate
30%
Construction/Design
27%
Telephone
26% 0
SOURCE: CVC AUDIT 2015
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
100
ON A PERSONAL NOTE Grand Rapids Business Journal readers aren’t sedate. Their passion for business is a reflection of their personal pursuits.
62
%
65
%
Sit on at least one board or committee
Exercise regularly
83
%
Entertain at home regularly
86
%
Visit Northern Michigan regularly
44
%
Have a net worth of more than $1 million
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
2018 GENERAL RATE CARD #35 GENERAL ADVERTISING RATES EFFECTIVE: November 1, 2017
Advertising Specs for Print ALL ADVERTISING should be provided in a digital format. The preferred format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 4.0 PDF 1.3 compatible). All fonts and images must be embedded. If possible, use the PDFX1a specification to prepare your file. All images embedded in files must be a minimum of 300 ppi (pixels per inch) or 300 dpi (dots per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted. Color lasers or low quality ink jet prints are not acceptable for color guidance. Advertisements supplied to Grand Rapids Business Journal without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof. Send digital files via email (production@geminipub.com). Include the advertiser name, publication name (Grand Rapids Business Journal), the date of publication, and the name of your sales representative in the body of your email or letter.
Covers Cover 2 Cover 3 Cover 4
52X Plus 1930 2020 2290
39-51X 2090 2190 2480
26-38X 2410 2520 2860
13-25X 2720 2850 3240
1-12X 3200 3350 3810
Size 2-page spread 1/2 page spread Full page 3/5page Junior page 1/2 page 1/3 page 1/4 page 1/5 page 1/6 page 1/10 page Footer*
52X Plus 3110 2290 1840 1650 1470 1290 1110 840 750 570 380 920
39-51X 26-38X 13-25X 3390 For pricing 3900 4420 and 2480 2860 3230 availability please inquire at 2600 1990 2290 advertisingsales@grbj.com 1790 2060 2330 1590 1840 2080 1400 1610 1820 1200 1390 1570 900 1040 1180 810 930 1050 610 700 790 410 470 530 1000 1150 1300
1-12X 5190 3800 3050 2740 2440 2140 1840 1380 1230 930 620 1530
All ads are full color. Gross rates listed above, less 15% for print ready materials. All print ads include an equal number of digital ROP ads on Daily e-newsletter Monday-Friday. *The Footer is a 5 column inches wide (10.25”) by 2 inch deep color ad placed across the bottom of page 3. No other ads appears on this page.
Policies FREQUENCY DISCOUNTS earned by contracting, in advance, for the desired frequency to be run during the contract year. Minimum rate holder for larger units — 1/10 page. Contracts must be completed within one year of first insertion. A COMMISSION DISCOUNT of 15% is provided to any Client/ Agency that supplies a print-ready print advertisement. Ads designed/produced by the Publisher are not subject to any commission/discount. Print ready discounts and agency commissions do not apply. PAYMENT by Client/Agency is due and payable within 10 days from date of invoice. Credit terms are available upon approval from Publisher’s credit department. A credit application must be completed and submitted one week prior to closing date. Client may submit an approved current and complete Dun & Bradstreet report (not just a rating). One-time advertisers and/or Clients/ Agencies awaiting credit approval, cash in advance; all other
categories, cash in advance. Cash discount of 5% for annual contracts of twelve or more insertions if paid prior to first insertion deadline. PRODUCTION CHARGES are in addition to space charges. Any alterations necessary to convert ads to correct size and/or color specifications are subject to charges Advertising submissions that require consultation services with the Gemini Publications Design & Production Department staff are subject to additional charges, which will be separately itemized on billing invoices. The current rate for consultation by phone, fax, email, or in person is $90/hour. PRINT-READY ADVERTISEMENTS are simply ads that meet Grand Rapids Business Journal digital and size specifications and do not require further alteration. Advertisements requiring alterations, such as, editing, image manipulation, reductions or enlargements, conversion, etc., will be billed additional charges
at the publisher’s current prevailing rate of $90/hour. CLIENTS AND AGENCIES ARE HELD LIABLE JOINTLY AND SEVERALLY for all advertising charges. No credit will be extended for advertising orders or space reservations that claim sequential liability. ACCEPTANCE OF ALL ADVERTISERS AND COPY is subject to approval by Publisher. No space may be purchased for resale. Publisher is not liable for damages if, for any reason, he fails to publish an advertisement. All advertisements are accepted and published by Publisher upon representation that Client/Agency is authorized to publish entire contents and subject matter thereof. Advertising which simulates editorial content must include word “advertisement” above and below. Borders around all advertisements. Publisher not responsible for materials left unclaimed for more than one year from date of insertion. If copy is not furnished as contracted for, Publisher reserves right to repeat
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
last regular ad order and/or charge Client/Agency for minimum space required under the contract. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with its policies. SHORT RATE BILLED AT the earned rate to Clients/Agencies who do not complete contract schedules. Credits earned during contract year applied to future billing for space. No cash rebates. SERVICE CHARGES BILLED ON all receivables over 30 days at the rate of 1% per month. Billings are mailed weekly after each insertion. Service charge rate subject to change. ADVERTISING DESIGNED and produced by the Grand Rapids Business Journal and/or Gemini Publications are exclusively for use in its publications and production charges cover only that use. Any other uses will result in applicable creative agency user fees.
DEADLINES AND ADVERTISING UNIT/MECHANICAL REQUIREMENTS Deadlines CLOSING DATE FOR SPACE RESERVATIONS and materials that require production work by Publisher: Thursday 10am. Closing date for print-ready materials and art: Monday 5pm, 6 working days prior to issue cover date. Cancellations are not accepted after closing date stated above. Publisher reserves the right to repeat latest advertisement, or to charge for the space reserved when no acceptable copy is received by closing date. No liability is assumed as to any instructions received after closing date.
Mechanical Requirements PAGE DIMENSIONS Page trim size is 11.38” wide x 17.25” deep. Live matter area is 10.25” wide x 16.125” deep. Five column format. Column width is 1.9”. Inside and outside margin are .625”.
Advertising Unit Requirements Minimum depth in inches must be equal to or greater than the number of columns used (footer excluded). Bleed pages are not available. Odd size ads less than full column height must allow at least 3” at top for publication use. PAGE SIZE UNIT Two-Page Spread Full Page 1/2 Page Spread 3/5 Page Junior Page (Island 1/2) 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/6 Page *Footer (Page Bottom) 1/10 Page 1 Column Inch
COLUMN WIDTH 21.625” 10.25” 21.625” 6.07” 8.16” 10.25” 6.07” 5.03” 4” 6.07” 10.25” 4” 1.9”
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
COLUMN HEIGHT 16.125” 16.125” 7.3” 14.8” 11” 7.3” 7.3” 7.3” 7.3” 3.55” 2” 3.55” 1”
COLUMN INCH TOTAL 160” 80” 80” 48” 44” 40” 24” 20” 16” 12” 10” 8” 1”
2018 EDITORIAL CALENDAR DATE
DATE
CLOSE DATE
COPY DUE
Jan. 2
HEALTH CARE QUARTERLY Dec. 21 Dec. 22 List: Top Area Wellness and Fitness Organizations
Jan. 8
FINANCE List: Top Area Certified Public Accountants
Dec. 28 Dec. 29
Jan. 16 BREWERIES, DISTILLERIES & WINERIES List: Top Area Breweries Bonus: Top Area Distilleries Bonus: Top Area Wineries and Cider Mills
Jan. 4
Jan. 22 FINANCE List: Top Area Business Insurance Agencies Bonus List: Risk Management Companies
Jan. 11
Jan. 29 COMMERCIAL QUARTERLY List: Top Area General Contractors Bonus List: Top Area Specialty Contractors Journal Extra Special Supplement: Newsmakers of the Year
Jan. 18 Jan. 22
EDUCATION List: Top Area Specialty Programs
Jan. 25 Jan. 29
Feb. 5
Jan. 8
Jan. 15
Feb. 12 REAL ESTATE Feb. 1 List: Top Area Office Buildings Bonus List: Top Area Office Cleaning Companies
Mar. 12 MARKETING List: Top Area Advertising Agencies Bonus List: Top Area PR Firms Journal Extra: ADDY Awards
Feb. 20 FINANCE Feb. 8 Feb. 12 List: Top Area Investment and Brokerage Firms Journal Extra: Local First: Good for Grand Rapids Jan. 18 Jan. 22 Feb. 26 HUMAN RESOURCES Feb. 15 Feb. 19 List: Top Area Staffing Firms Bonus List: Top Area Corporate Training Service Providers
Mar. 1
Mar. 5
Feb. 20 Feb. 20
Mar. 19 EDUCATION Mar. 8 Mar. 12 List: Top Area College and University Online Courses Mar. 26 FINANCE List: Top Area Wealth Management Firms HEALTH CARE QUARTERLY List: Top Area Hospitals Bonus List: Top Area Urgent Care Facilities
Mar. 15 Mar. 19 Mar. 22 Mar. 26
DATE
CLOSE DATE
May 7
INSURANCE Apr. 26 Apr. 30 List: Top Area Employee Benefits Consultants
May 14 FINANCE List: Top Area Banks Bonus List: Top Area Credit Unions May 21 OFFICE TECH List: Top Area Office Equipment Dealers
COPY DUE
3-May
May 29 LEGAL QUARTERLY May 17 May 21 List: Top Area Intellectual Property Law Firms Jun. 4
HUMAN RESOURCES List: Payroll Services Firms
May 24 May 28
Jun. 11
REAL ESTATE List: Top Downtown Residential Buildings
31-May
Jun. 4 Jun. 11
Jun. 18
MERGERS AND ACQUISITIONS Mar. 29 List: Top Area Mergers and Acquisition Firms
Apr. 2
Apr. 16 SUSTAINABILITY IN BUSINESS Apr. 5 List: Top Area Sustainability Education Programs Journal Extra: Battle of the Buildings* Mar. 29
Apr. 9
Jun. 25 RETIREMENT LIVING Jun. 14 List: Top Area Senior Residential Communities
Apr. 23 COMMERCIAL QUARTERLY List: Top Area Commercial Brokers
Apr. 16
Apr. 9
Apr. 12
Apr. 2
Apr. 30 LAW WEEK Apr. 19 Apr. 23 List: Top Area Law Firms Journal Extra: MBPA 101 Best & Brightest Companies to Work For*
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
May 7
May 10 May 14
Jun. 18 SMALL BUSINESS Jun. 7 List: Top Area Entrepreneurial Resources Bonus List: Top Area Management Consulting Firms
Jan. 11
Feb. 5
COPY DUE
Mar. 5 LEGAL QUARTERLY Feb. 22 Feb. 26 List: Top Area Family Law Firms Bonus List: Top Area Labor and Employment Law Firms Journal Extra Special Supplement: 50 Most Influential Women* Feb. 8 Feb. 8
Apr. 2 Jan. 11
CLOSE DATE
2018 EDITORIAL CALENDAR DATE
DATE
CLOSE DATE
COPY DUE
Jul. 2
HEALTH CARE QUARTERLY Jun. 21 Jun. 25 List: Top Area Health Care Education Programs
Jul. 9
OFFICE TECH Jun. 28 List: Top Area IT Services and Networking Companies
Jul. 2
Jul. 16
REAL ESTATE Jul. 5 List: Top Area Residential Home Builders Bonus List: Top Area Residential Real Estate Companies
Jul. 9
Jul. 23 HOSPITALITY List: Top Area Meeting & Convention Venues Bonus List: Top Area Caterers
Jul. 12
Jul. 16
Jul. 30 COMMERCIAL QUARTERLY Jul. 19 List: Top Area Commercial Real Estate Developers
Jul. 23
Aug. 6 FINANCE Jul. 26 List: Top Area Commercial Real Estate Lenders
Jul. 30
Aug. 13 FOOD AND BEVERAGE Aug. 2 List: Top Area Food and Beverage Companies
Aug. 6
Aug. 20 EDUCATION List: Top Area College and Universities
Aug. 9 Aug. 13
Aug. 27 LEGAL QUARTERLY List: Top Area Environmental Law Firms
Aug. 16 Aug. 20
Sept. 4 REAL ESTATE List: Top Area Civil Engineering Firms
Aug. 23 Aug. 27
Sept. 10 FINANCE List: Top Area SBA Lenders
Aug. 30 Aug. 31
CLOSE DATE
Sept. 17 FOOD AND BEVERAGE List: Top Locally Owned Restaurants Bonus List: Top ArtPrize Venues
DATE
COPY DUE Sept. 6 Sept. 10
Sept. 24 ELDER CARE Sept. 13 Sept. 17 List: Top Area Home Health Care & Hospice Providers Oct. 1
HEALTH CARE QUARTERLY Sept. 20 Sept. 24 List: Top Area Medical Device Manufacturers Journal Extra: MCOY Awards*
Oct. 9
REAL ESTATE Sept. 27 List: Top Area Property Management Firms Bonus List: Top Area Security Firms
Oct. 1
Oct. 15 EDUCATION Oct. 4 List: Top Area Graduate Business Degree Programs Journal Extra Special Supplement: 40 Under Forty*
Oct. 8
Oct. 22 FINANCE List: Top Area Estate Planners Bonus List: Top Area Foundations Bonus List: Top Area Social Services
Oct. 11
Oct. 15
Oct. 29 COMMERCIAL QUARTERLY List: Top Area Architectural Firms
Oct. 18 Oct. 22
Nov. 5
HUMAN RESOURCES Oct. 25 Oct. 29 List: Top Area Health Benefits Providers Journal Extra: Giving Guide and AFP Awards*
Nov. 13 HOSPITALITY List: Top Area Hotels Bonus List: Top Area Resorts
Nov. 1
Nov. 19 FINANCE List: Top Area Mortgage Lenders
Nov. 8 Nov. 12
Nov. 5
THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON
CLOSE DATE
COPY DUE
Nov. 26 REAL ESTATE List: Top Area Environmental Consultants
Nov. 15 Nov. 19
LEGAL QUARTERLY List: Top Michigan Law Schools
Nov. 21 Nov. 26
Dec. 3
Dec. 10 TRANSPORTATION Nov. 29 List: Top Area Ground Transportation Services Bonus List: Top Area Logistics Companies
Dec. 3
Dec. 17 REAL ESTATE List: Top Area Title Companies
Dec. 6 Dec. 10
Dec. 24 OFFICE TECH List: Top Area Software Developers
Dec. 13 Dec. 17
Dec. 31 THE YEAR AHEAD
Dec. 20 Dec. 24
Journal Extra: Book of Lists *Subject to Change