2013 MEDIA KIT
GRAND RAPIDS BUSINESS JOURNAL
The one you trust.
549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503 Phone: (616) 459-4545 | Fax: (616) 459-4546
www.grbj.com
THE READER BY VIRTUE of age, education and occupation, the Grand Rapids Business Journal subscriber is the most affluent consumer in the community. They’re bright. They run and lead companies. They earn big bucks.
The One Readers Trust Why is it that the Grand Rapids Business Journal has the good fortune of friending all of these influencers? The product! When it comes to business news, we’re the one they trust.
Household Income Agree/Strongly Agree these phrases describe GRBJ BOONE GROUP, 2010
Trustworthy Source of Local Business News Fair, Objective Coverage of Local Business News
7%
500K+
36% $100K-149,999
23% $150K-199,999
15% 200K-$499,999
10% $75-99,999
9%
Thorough Coverage of Local Business News Contains Stories That Help Me In My Work
$50-74,999
25%
35%
45%
55%
65%
75%
Average Household Income: $220,900
Trust is born from the Business Journal’s commitment to being thorough, accurate and fair.
Net Worth 1%
Good to Excellent Product Rating BOONE GROUP, 2010
Quality of writing Overall value Layout Accuracy
1%
Under $100K
29% $500K-$1 Million
24% $2+ Million
20% $1 -2 Million
18% $200K-$499,999
8%
$100K-$199,999
Business news source Story follow-up Fair/objective reporting Thoroughness 0%
20%
40%
60%
80%
100%
TRUST is the foundation of all relationships. Trust takes commitment. It’s no different with advertising. People must first become fa-
miliar with your company, products and services before they are open to establishing a relationship with you. Frequency builds familiarity. And commitment to focusing your advertising message on a core audience repeatedly, with confidence, will set you apart from competitors.
Commitment + Consistency = Confidence Those that trust in the Business Journal trust in the advertisers that seek to communicate with the market’s business leaders.
T
he July 2010 readership study of Grand Rapids Business Journal subscribers by The Boone Group of Raleigh, NC confirms many perceptions of the Journal’s significance in the Grand Rapids market, but none more than what those who subscribe to the Journal do for a living.
Business status where you are employed
90% of Business Journal
subscribers are employed. Nearly half are owners or partners in a local business.
Grand Rapids Business Journal subscribers are the most influential people in the decisionmaking food chain: owners, partners, CEOs, presidents, vice presidents, COOs, CFOs, and executives.
42% Owner/Partner
58% Neither
Nature of your company’s business Other Banking/Finance/Invest. Construct./Design/Eng. Wholesale Trade Manufacturing
They influence employees: Average 147 employees per each company business They influence people in the community: 62% sit on at least one Board of Directors They influence day-to-day business decisions.
Technology Government Assoc/Non-profit Education Legal Retail Healthcare
BOONE GROUP, 2010
0%
5%
10%
15%
20%
25%
Services you influence the purchase or lease of BUSINESS JOURNAL subscribers aren’t
Advertising/Marketing
sedate. Their passion for business is a reflection of their personal pursuits.
Education/Training Banking Legal Accounting Real Estate Construction/Design Telephone
BOONE GROUP, 2010
20%
26%
32%
38%
44%
$41 Million Average Annual Gross Revenues of Company Business
50%
52% 86% 83% 58% 65% 62% 47%
Make five-or-more overnight trips annually Visit Northern Michigan annually Entertain at home annually Golf one-or-more rounds annually Exercise on a regular basis Sit on at least one board or committee Attend live theatre annually
2013 GENERAL The Business Newspaper of Metro Grand Rapids, Holland, Muskegon & West Michigan
GENERAL ADVERTISING RATES EFFECTIVE: November 1, 2012
For pricing and availability please inquire at advertisingsales@grbj.com
549 Ottawa NW, Ste. 201 Grand Rapids, MI 49503 Phone: (616) 459-4545 Fax: (616) 459-4546 www.grbj.com UPDATED July, 2011
POLICIES FREQUENCY DISCOUNTS earned by contracting, in advance, for the desired frequency to be run during the contract year. Minimum rate holder for larger units — 1/10 page. Contracts must be completed within one year of first insertion. COMMISSION DISCOUNT of 15% to any Client/Recognized Agency that supplies a print-ready advertisement. Ads designed/produced by the Publisher not subject to any commission/discount. PAYMENT by Client/Agency is due and payable within 10 days from date of invoice. Credit terms are available upon approval from Publisher’s credit department. A credit application must be completed and submitted one week prior to closing date. Client may submit an approved current and complete Dun & Bradstreet report (not just a rating). One-time advertisers and/or Clients/ Agencies awaiting credit approval, cash in advance; all other categories, cash in advance. Cash discount of 5% for annual contracts of twelve or more insertions if paid prior to first insertion deadline. PRODUCTION CHARGES are in addition to space charges. Any alterations necessary to convert ads to correct size and/or color specifications are subject to charges Advertising submissions that require consultation services with the Gemini Publications Design
& Production Department staff are subject to additional charges, which will be separately itemized on billing invoices. The current rate for consultation by phone, fax, email, or in person is $90/hour. PRINT-READY ADVERTISEMENTS are simply ads that meet Grand Rapids Business Journal digital and size specifications and do not require further alteration. Advertisements requiring alterations, such as, editing, image manipulation, reductions or enlargements, conversion, etc., will be billed additional charges at the publisher’s current prevailing rate of $90/hour. CLIENTS AND AGENCIES ARE HELD LIABLE JOINTLY AND SEVERALLY for all advertising charges. No credit will be extended for advertising orders or space reservations that claim sequential liability. ACCEPTANCE OF ALL ADVERTISERS AND COPY is subject to approval by Publisher. No space may be purchased for resale. Publisher is not liable for damages if, for any reason, he fails to publish an advertisement. All advertisements are accepted and published by Publisher upon representation that Client/Agency is authorized to publish entire contents and subject matter thereof. Advertising which simulates editorial content must include word
“advertisement” above and below. Borders around all advertisements. Publisher not responsible for materials left unclaimed for more than one year from date of insertion. If copy is not furnished as contracted for, Publisher reserves right to repeat last regular ad order and/or charge Client/Agency for minimum space required under the contract. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with its policies. SHORT RATE BILLED AT the earned rate to Clients/Agencies who do not complete contract schedules. Credits earned during contract year applied to future billing for space. No cash rebates. SERVICE CHARGES BILLED ON all receivables over 30 days at the rate of 1% per month. Billings are mailed weekly after each insertion. Service charge rate subject to change. ADVERTISING DESIGNED and produced by the Grand Rapids Business Journal and/or Gemini Publications are exclusively for use in its publications and production charges cover only that use. Any other uses will result in applicable creative agency user fees.
RATE CARD
#30
Deadlines
Closing date for space reservations and materials that require production work by Publisher: Wednesday 5pm, 9 working days prior to issue cover date. Closing date for print-ready materials and art: Monday 5pm, 6 working days prior to issue cover date.
Circulation Information *Average Net Press Run *Total Weekly Readership *Average Net Paid/Controlled Circulation Single Copy Price Subscription rates
6,164 22,323 5,512 $2.00 One Year = $59.00 Two Years = $79.00 Three Years = $99.00
Cancellations are not accepted after closing date stated above. Publisher reserves the right to repeat latest advertisement, or to charge for the space reserved when no acceptable copy is received by closing date. No liability is assumed as to any instructions received after closing date. THE GRAND RAPIDS BUSINESS JOURNAL is published and mailed weekly — every Monday except Federal holidays — throughout the metropolitan Grand Rapids area, including Kent, Ottawa, and Muskegon Counties. Also on selected area newsstands.
*2010 CVC Audit
Digital Advertising Specs
All advertising should be provided in a digital format. The preferred format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 4.0 PDF 1.3 compatible). All fonts and images must be embedded. If possible, use the PDFX1a specification to prepare your file. All images embedded in files must be a minimum of 240 ppi (pixels per inch) or 240 dpi (dots per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.
Color lasers or low quality ink jet prints are not acceptable for color guidance. Advertisements supplied to Grand Rapids Business Journal without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof. Send digital files via email (production@geminipub.com), or ship a CDR or DVD to the address on the rear of the rate card. Include the advertiser name, publication name (Grand Rapids Business Journal), the date of publication, and the name of your sales representative in the body of your email or letter.
Advertising Unit Requirements
Minimum depth in inches must be equal to or greater than the number of columns used (footer excluded). Bleed pages are not available. Odd size ads less than full column height must allow at least 3” at top for publication use. PAGE SIZE UNIT Two-Page Spread Full Page 1/2 Page Spread 3/5 Page Junior Page (Island 1/2) 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/6 Page *Footer (Page Bottom) 1/10 Page 1 Column Inch
COLUMN WIDTH 21.625” 10.25” 21.625” 6.07” 8.16” 10.25” 6.07” 5.03” 4” 6.07” 10.25” 4” 1.9”
COLUMN HEIGHT 16.125” 16.125” 7.3” 14.8” 11” 7.3” 7.3” 7.3” 7.3” 3.55” 2” 3.55” 1”
The Business Newspaper of Metro Grand Rapids, Holland, Muskegon & West Michigan
COLUMN INCH TOTAL 160” 80” 80” 48” 44” 40” 24” 20” 16” 12” 10” 8” 1”
MECHANICAL REQUIREMENTS
Page dimensions. Page trim size is 11.38” wide x 17.25” deep. Live matter area is 10.25” wide x 16.125” deep. Five column format. Column width is 1.9”. Inside and outside margin are .625”.
549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503 Phone: (616) 459-4545 | Fax: (616) 459-4546 | www.grbj.com
ONLINE 1 Top Leaderboard
1 Top Leaderboard
2 Upper Rectangle
3 Upper Medium Rectangle
grbj.com Weekly Advertising Rates All schedules Monday-Sunday 1 Top Leaderboard 728 pixels by 90 pixels 2 Upper Rectangle* 180 pixels by 150 pixels
For pricing and availability please inquire at advertisingsales@grbj.com
3 Upper Medium Rectangle 300 pixels by 250 pixels 4 Lower Medium Rectangle 300 pixels by 250 pixels 5 Lower Leaderboard 728 pixels by 90 pixels
FILE FORMAT: gif, jpeg or Flash .swf file MAXIMUM FILE SIZE: 40k MAXIMUM ANIMATION TIME: 15 seconds total, animated GIF 3 frames FLASH ADS: require a gif or jpeg backup file for devices that don’t support Flash 4 Lower Medium Rectangle
5 Lower Leaderboard
ANIMATED ADS: When using animated gif with multiple frames, be sure to include all vital information in the first frame of the ad. This ensures that if the ad appears as “static” for any reason, all vital information will be seen. EACH AD MUST INCLUDE visible rule or border. Provide URL link when submitting ad. All above grbj.com web advertising positions are exclusive to the contracted advertiser through the duration of the advertising program and will not be shared or rotated with other advertising customers or messages. All above advertising rates are net to publisher. Short rate policies apply to unfulfilled advertising commitments. *The Upper Rectangle ad position is exclusive to the content or article pages and does not appear on the homepage.
E-NEWS
GRBJ email newsletters deliver directly to the inboxes of 5,000 of the area’s leading business execs and decision-makers. Our newsletters are optimized to deliver on all major platforms and devices, including mobile.
GRBJ Daily E-Newsletter Mon-Fri, early afternoon
GRBJ Early Edition E-Newsletter Early Saturday morning
INTERNET USAGE increases with education, income and decisionmaking authority Internet Usage by Education
1 Top Leaderboard
PEW RESEARCH, 2011
100
GRBJ Real Estate Development (R.E.D.) E-Newsletter Early Thursday morning
80 60 40 20
2 Upper Medium Rectangle
0
No HS Diploma
The Pulse E-Newsletter Bi-weekly Wednesday morning
HS Grad
Some College
College +
Internet Usage by Household income PEW RESEARCH, 2011
100 80
3 Lower Medium Rectangle
60
Legal Notice E-Newsletter Bi-weekly Wednesday morning
40 20 0
4 Lower Leaderboard
For pricing and availability please inquire at advertisingsales@grbj.com
GRBJ BREAKING NEWS Alerts are e-mailed to our readers whenever breaking news occurs. There is no preset schedule when Breaking News develops. This exclusive Top Leaderboard ad is 728 pixels by 90 pixels and is available at a rate of $250 per each Breaking News Alert, up to a maximum of $1,000 per month regardless of the number of Breaking News Alerts in a given month.
Under $30,000
$30,000 -$49,999
$50,000 -$74,999
$75,000+
T
he Grand Rapids Business Journal is more than just the weekly business newspaper of Metro Grand Rapids. We publish myriad business-to-business communication resources prized by the audience that trusts us to cover the gamut of business issues in the region. HEALTH QUARTERLY Published the first month of each quarter as the Journal Focus to provide greater reporting and depth of information in regard to the issues and business of health care; reporting on medical specialties, education and products, research and technology, new practices, certificates of need, and construction news. COMMERCIAL QUARTERLY The region’s only quarterly business publication devoted entirely to reporting on commercial real estate, construction and economic development news and the people that drive the local industry. Published the second month of each quarter as the Journal Focus, CQ provides up-close interviews with key players, professional profiles, quarterly building activity, the latest news, trends and personnel changes. LEGAL QUARTERLY The Business Journal is the only news-gathering company that gets inside the legal community to report on bio sciences, intellectual property, patent law, tort reform, ethics, real estate, tax law, mergers and acquisitions. Published the third month of each quarter, Legal Quarterly profiles leaders in the legal profession, tracks movement in the legal community, and delivers in-depth news on and to legal professionals and business leaders.
BOOK OF LISTS Readership studies show that the Weekly List published each week in the Business Journal is the No. 1 reader interest. At the close of each year we publish the Book of Lists to provide the most resourceful business reference book in the Metro area: a compilation of 52-ormore lists in a single volume. MOST INFLUENTIAL WOMEN/TOP WOMENOWNED BUSINESSES Grand Rapids Business Journal’s marquee event showcasing women entrepreneurs, community leaders and policy-shapers. These events occur in March and alternate each year. Attendance exceeds 500 annually. See individual program for sponsorship opportunities. MCOY AWARDS The GRBJ teamed with the American Subcontractors Association of Michigan (ASAM) to produce a special Journal Extra supplement for their annual Michigan Contractor of the Year (MCOY) awards. See the editorial calendar for sales and materials due deadlines. Ad sizes same as GRBJ. 40 UNDER FORTY The GRBJ honors 40 individuals under the age of 40 that have risen to leadership roles in the communities they serve and businesses they lead. Exclusive sponsorship opportunities exist. See sales program on this magazine-style GRBJ Special Event for sales and materials due deadlines and advertising specifications.
549 Ottawa NW, Ste. 201, Grand Rapids, MI 49503 Phone: (616) 459-4545 | Fax: (616) 459-4546 www.grbj.com