GRD Journals- Global Research and Development Journal for Engineering | Volume 6 | Issue 5 | April 2021 ISSN- 2455-5703
Environmental Awareness, Sustainable Consumption and Social Responsibility in the Context of the Covid-19 Pandemic Eliana Andréa Severo Department of Administrative Science Federal University of Pernambuco (UFPE), Brazil
Julio Cesar Ferro de Guimarães Department of Administrative Science Federal University of Pernambuco, (UFPE), Brazil
Abstract The Coronavirus Pandemic 2019 (COVID-19) has impacted global society, in economic, environmental, social aspects, and people's quality of life. This study aims to analyze the impact of the COVID-19 Pandemic on the environmental awareness, sustainable consumption, and social responsibility of Brazilian generations. To this end, five research hypotheses were formulated, analyzed under the perception of 3047 people of different generations (Baby boomers, X and Y) in all Brazilian Regions. The method used was quantitative and descriptive research, through a survey, exploratory factor analysis, and the Structural Equation Modeling. The results of the research, through hypothesis tests, prove that the generations are sensitized about environmental awareness, sustainable consumption, and social responsibility, which receive important influence from the situation caused by the Pandemic COVID-19, confirming all the research hypotheses. Keywords- COVID-19 Pandemic, Environmental Awareness, Sustainable Consumption, Social Responsibility, Generations
I. INTRODUCTION The Coronavirus Pandemic 2019 (COVID-19) has been impacting global society, in economic, environmental, social aspects, and people's quality of life. Pandemic revolutionized global health care unprecedentedly and with unimaginable repercussions (Ambrosio et al., 2020). The outbreak of COVID-19 originating in China in early 2020 provides data to explore this new infection's ecological determinants, which may be relevant as the Pandemic develops (Byass, 2020). The disease outbreak was classified as Severe Acute Respiratory Syndrome (SASR-CoV-2), a severe infection that has become a major public health concern worldwide (Addi et al., 2020; Mbae, 2020; Van Barneveld et al. 2020). COVID-19 Pandemic is an unprecedented humanitarian crisis, from which there can be no return to normality, as the disastrous impacts on world health have been exacerbated and have aggravated the unsustainability of economic globalization, based on the neoliberal dismantling of state capabilities in favor of the markets (Van Barneveld et al. (2020). In Brazil, COVID-19 Pandemic emerged in February 2020, with the first record of infected in São Paulo, from this moment on, cases began to be recorded in all Regions of Brazil, with higher rates in the Southeast, Northeast, and North Regions. In this context, several measures and protocols were adopted by the Ministry of Health, as well as by state and municipal governments. Among the main measures and protocols at the Federal level, social distancing, personal protection measures, such as hand washing, cough etiquette and facial covers, the use of masks, among others, in addition to the release of financial resources, was oriented for the treatment of Pandemic. However, each Brazilian state was responsible for preventive and treatment actions, given its epidemiological situation. In this scenario, the State and Municipal Health Departments created new Field Hospitals, bought new health equipment, temporary hiring of health professionals took place, as well as the attempt to unlock the idle beds in hospitals (infirmary and Intensive Care Unit - ICU). Concerning these preventive actions, in several cities, orientation towards social distancing, the closure of trade and nonessential services, the detection of cases, isolation and tracking of contacts, quarantine, "Lockdown", decontamination of environments; Within the scope of Educational Institutions, school holidays were anticipated, in some schools online education started; In organizations, some companies, when possible, opted for the Home office and conference call meetings, others granted collective vacation periods for all employees, in addition to reduced production, employee rotation, in addition to layoffs. Despite all Federal, State and Municipal actions, the data on Pandemic in Brazil are alarming, putting Brazil in evidence worldwide, in 06/10/2020, there were 739503 people infected, 38406 deaths, with a lethality rate of 5.2%. Accordingly, there is still under-reporting of contaminated cases and deaths, as many patients have not been subjected to the COVID-19 detection tests, and several cases of people who died at their own residence emerge. In addition to these critical problems, hospitals are overcrowded in most states, as are ICU beds, mechanical ventilators and respirators. In the face of social isolation and distance, there was also a change in people's behavior. According to Zhai and Du (2020) and Jeyabaladevan (2020), there was an aggravation of mental illnesses, a higher incidence of anxiety and panic attacks (Blake et All rights reserved by www.grdjournals.com
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