GREATER GREEN BAY CHAMBER | 2025
Welcome to Greater Green Bay!
We are two cities, nine villages, and 13 towns strong. A growing, and evolving epicenter that embraces innovation and honors the traditions that built our many waterways, railways, and industries. We are proud of our heritage and the traditions that make us who we are. Discover and enjoy the activities, amenities, and smiling faces that make Greater Green Bay a great community for you to call home.
Looking to build your business here?
Whether you create products, provide a service, serve up delicious food, or code the next great technology innovation, Green Bay is where you need to be. The Greater Green Bay Chamber is committed to improving and diversifying the area’s economic vitality and growth. One way we do so, is by providing resources and information to help both entrepreneurs and existing businesses.
Contact Lisa Jossart, Vice President of Economic Development, at ljossart@greatergbc.org to learn more.
Village of Allouez www.villageofallouez.com
Village of Ashwaubenon www.ashwaubenon.com
Village of Bellevue www.villageofbellevue.org
Brown County www.browncountywi.gov
Village of Denmark www.denmark-wi.org
City of De Pere www.deperewi.gov
City of Green Bay www.greenbaywi.gov
Village of Hobart www.hobart-wi.org
Village of Howard www.villageofhoward.com
Town of Lawrence www.townoflawrence.org
Town of Ledgeview www.ledgeviewwisconsin.com
Oneida Nation www.oneida-nsn.gov
Town of Pittsfield www.townofpittsfield.org
Village of Pulaski www.villageofpulaski.org
Town of Scott www.townofscott.com
Village of Suamico www.suamico.org
Village of Wrightstown www.wrightstown.us
At a Glance
With an appreciation of all that the four seasons bring us and one of the lowest costs of living, residents of Greater Green Bay truly have an unmatched quality of life. Our centralized location, offering easy access to many major metros, coupled with our hardworking, Midwestern values makes Greater Green Bay the perfect choice to call home.
Average Drive Time:
Source: Map Quest
Average Commute Time: 18.9 Minutes
Source: Census.gov, 2019-2023 Estimates
Normal Daily High Temperatures: July: 81 Degrees January: 26 Degrees
Source: NOAA
Average Number of Sunny Days:
187 days
Source: https://www.currentresults.com/weather/wisconsin/ annual-days-of-sunshine.php
Tourism & Hospitality
Greater Green Bay has a renowned spirit and the people of this area share a passion and camaraderie that is hard to come by in larger cities. We wave to strangers. We welcome people with hugs and hellos at local restaurants, wineries, and breweries. From community festivals to Sunday afternoons at Lambeau Field, you’ll feel it, see it, smell it, and if you’re at the right tailgate party, you’ll even taste it.
2019 Brown County Visitor Expenditures
n Recreation, Arts, & Entertainment | 18.7%, $149.5 Million
n Transportation | 15.7%, $125.1 Million
n Accommodations | 21.1%, $168.2 Million
n Food & Beverages | 24.9%, $198.5 Million
n Retail | 19.7%, $156.9 Million
* Direct visitor spending includes hotels, retailers, restaurants, attractions, transportation serivces and other businesses, and supports jobs in Brown County.
Annual Celebrations
No matter the season, residents enjoy our many festivals and public events.
• Area Farmers’ Markets
• Arti Gras
• ArtStreet
• Festival Foods Fire Over the Fox
• Festival of Trees at the National Railroad Museum
• Garden of Lights at Green Bay Botanical Garden
• Hmong New Year
• Holiday Parades
• Oneida Nation Pow Wows
• Packers Family Night
• Packers Training Camp
• Pulaski Polka Days
• WinterFest on Broadway
• ZooBoo
And More!
Demographic Summary
The health of a community is not solely based on its population growth. However, it does offer a vote of confidence for a community, its quality of life, and future economic growth. With Greater Green Bay’s numbers continually on the rise, it proves that many are finding that life is better by the bay.
State of WI Population:
5,931,370 Green Bay
Population: 334,175
Source: Wisconsin Demographic Center January 2024 Estimates
Educational Attainment for Those Over 25 Years Old:
274,899
Population Diversity
Greater Green Bay’s expanding population not only signifies its attractiveness but also highlights the growing diversity within the community. As more people choose to make Greater Green Bay their home, it reflects a rich tapestry of backgrounds and cultures contributing to its vibrant fabric.
Race and Ethnicity: Median Age:
With more than 100,000 households across Greater Green Bay, there is no shortage of great opportunities for families who
Source: https://www.fcrnew.org/wp-content/uploads/2021/05/2020-County-Rate-Averages.pdf
Source: US Census in 2023 dollars Source: US Census 2019-2024
$ Feel at Home
Community pride is high throughout Greater Green Bay. That feeling is something we promote and share so others can find their home here. Our friendly and outgoing people enjoy an abundance of natural amenities, short commute times, and a very affordable cost of living.
Source: Census Reporter
Median Average Home Sale Price in Northeast Wisconsin in 2024: $310,000
Source: Wisconsin Realtors Association
Source: Zillow 2024 and the 2024 HUD Fair Market Rent Documentation Average 2024 Home Value
Green Bay, WI: $252,445
Dallas, TX: $306,276
Chicago: $296,796
Nashville, TN: $428,358
Los Angeles, CA: $952,114
2023 Fair Market Rent Value Two Bedroom
Green Bay, WI: $1,406
Dallas, TX: $2,380
Chicago: $1,500
Nashville, TN: $1,619
Los Angeles, CA: $2,544
Cost of Living
Cost of living has increasingly become a hot topic of discussion for job recruiters and job seekers alike. Recently placed in the top 20 for most affordable cities to live in (GoodHire), Greater Green Bay offers the amenities of larger communities, but without the corresponding prices. The chart below shows the index comparing three Wisconsin cities, three urban areas in the Midwest, and two metro areas from the coasts.
Community Comparison
Hospitals
Greater Green Bay is known as a regional healthcare hub. Our communities are home to some of the top medical centers in the nation offering varying specialties and patient services affording patients of all ages the option to stay closer to home.
Aurora BayCare Medical Center
2845 Greenbrier Rd., Green Bay
Aurora BayCare Medical Center in Green Bay, Wisconsin, is a full-service tertiary care hospital; part of a joint venture of Aurora Health Care and BayCare Clinic licensed for 167 beds serving communities throughout northeastern Wisconsin and Michigan’s Upper Peninsula. A nationally recognized health care provider, we are committed to creating a better way to provide highquality health care using the latest in medical technology and improving health care quality to help all people live well. The hospital is nationally ranked for adult specialties and named among the best for maternity care by U.S. News and World Report.
Learn more: AuroraBayCare.com
Bellin Health
744 S. Webster Ave., Green Bay
For well over a century, Bellin Health has served the people of Northeast Wisconsin and Michigan’s Upper Peninsula with caring, expertise and a second-to-none focus on quality that make it the region’s premier health system. The health system includes Bellin Psychiatric Center, Primary Care, employer and retail health clinics, and a state-of-the-art Surgery & Specialty Center. Bellin in 2022 completed a merger of equals with La Crosse, Wis.-based Gundersen Health System. In spring 2024, Bellin and Gundersen announced they are becoming Emplify Health, a new name and brand to further their commitment to providing high-quality healthcare and improving community health outcomes.
Learn more: Bellin.org
HSHS St Vincent Hospital
835 S. Van Buren St., Green Bay
HSHS St. Vincent Hospital, 835 S. Van Buren St., has served Green Bay and its surrounding communities since 1888, when it was established as Green Bay’s first hospital by the Sisters of the Third Order of St. Francis. It is an affiliate of Hospital Sisters Health System (HSHS) and a partner of HSHS St. Mary’s Hospital Medical Center in Green Bay..
HSHS St. Vincent Children’s Hospital: The area’s first and only dedicated children’s hospital including pediatric intensive care, hematology-oncology care and Level III NICU care.
Learn more: www.hshs.org/StVincent
HSHS St Mary’s Hospital Medical Center
1726 Shawano Ave., Green Bay
HSHS St. Mary’s Hospital Medical Center, located at 1726 Shawano Ave. along Green Bay’s west side medical corridor, has been delivering quality health care to Green Bay and its surrounding communities for 125 years. It is an affiliate of Hospital Sisters Health System (HSHS) and a partner of HSHS St. Vincent Hospital in Green Bay.
Learn more: www.hshs.org/StMarysGreenBay
Specialties Include:
• Heart, Lung & Vascular
• Cancer Care
• Therapy & Rehabilitation
• Orthopedics
• Neuroscience Care
• Women’s Health
• Emergency & Urgent Care
Specialties Include:
• Cardiac Care
• Critical Care
• Cancer Care
• Orthopedics
• Neonatal Intensive Care
• Digestive Health
Bellin is the official healthcare provider of the Green Bay Packers and annually hosts one of the nation’s largest 10K events, the Bellin Run.
Specialties Include:
• Women and Infant Center, for labor and delivery care
• 24/7 Emergency and Level II Trauma Center care
• Certified Comprehensive Stroke Center
• Critical Care
• State-of-the-Art Cancer Care and Research
• Cardiac Care
Patient Services Include:
• 24/7 Emergency Care
• Critical Care
• Orthopedic Care
• Cardiac Care
• State-of-the Art Cancer Care and Research
• Digestive Health Care
Education
With more than ten different school districts and 30-plus private schools, Greater Green Bay offers its residents quality education options for all ages.
STEM vs. Non-STEM Median Wages
Brown County Public School Districts
2023-24 Enrollment
$101,650
2023 Bureau of Labor Statistics
$46,680
Partners in Education School Partners
• Ashwaubenon School District
• Denmark Community School District
• De Pere School District
• GRACE - Green Bay Area Catholic Education
• Green Bay Area Public Schools
• Howard-Suamico School District
• Kewaunee School District
• Luxemburg-Casco School District
• N.E.W. Leaf Prep Academy
Source: Wisconsin Department of Public Instruction
• N.E.W. Lutheran High School
• Notre Dame de la Baie Academy
• Providence Academy
• Pulaski Community School District
• Saint Joseph School - Green Bay
• Saint Mary’s - Luxemberg-Casco
• Seymour Community School District
• School District of West De Pere
• Syble Hopp School
• Wrightstown Community School District
Post-Secondary Education
Other Green Bay Area Private Post-Secondary Institutions: Lakeland College and Rasmussen University
Bellin College
Founded in 1909, Bellin College is Green Bay’s premier, private, nonprofit college specializing in physical therapy, nursing and allied health programs. Small class sizes, a focused curriculum, extensive hands-on and clinical practice, and a dedication to the values of excellence, integrity, community, and caring help our students to succeed academically and professionally.
St. Norbert College
Founded in 1898, St. Norbert College is a top-ranked Catholic liberal arts college on the banks of the Fox River, offering students a vibrant campus life that promotes leadership, service, and holistic personal development. Rooted in its core value of communio, a deep commitment to fostering community and shared purpose, St. Norbert College stands apart as a welcoming and collaborative environment for learning and personal growth.
University of Wisconsin - Green Bay
Established in 1965, UW-Green Bay is a public institution serving 11,188 undergraduate, graduate, and doctoral students and 85,000 continuing education learners yearly, educating students from pre-college through retirement. The University offers 200+ degrees, programs and certificates. Graduates are resilient, sustaining, engaged members of their communities, ready to rise to fearlessly face challenges, solve problems and embrace diverse ideas and people. With four campus locations, the University welcomes students from throughout the world.
Northeast Wisconsin Technical College
NWTC is a nationally recognized two-year public college focused on student success and the economic vitality of our community. We merge tradition, innovation, and inclusion to ensure our students are fully prepared for the tasks, technologies, and people they will encounter in their careers. We believe everyone can dream big and rise above their current place, and we invite you all to soar higher with us.
College of Menominee Nation
The College of Menominee Nation (CMN) is located in Northeastern Wisconsin, the homeland of the Menominee People. The College’s flagship campus is in Keshena on the Menominee Reservation. CMN also serves students at their Green Bay location at 2733 S. Ridge Rd, Green Bay, WI. Open to all. www.menominee.edu
Programs offered:
• Undergraduate and graduate nursing
• Radiologic sciences
• Radiation therapy
• Sonography
• Surgical assisting
• Graduate physical therapy
Our Division III liberal arts college offers:
• 80+ programs of study
• Three graduate programs
• Nationally ranked dining services
• State-of-the-art facilities
By
the Numbers:
• More than 50% of students are First Gen
• 70% of UW-Green Bay grads stay in Northeast Wisconsin
• UW-Green Bay’s enrollment has grown 19.8& over the last 5 years
• More than 30% of the state’s total noncredit offerings are delivered at UW-Green Bay
Offering:
• 200+ academic programs
• Fully customizable corporate training
• Micro credentials to quickly upskill
Programs of study:
• Bachelor of Arts
• Bachelor of Science
• Associate of Applied Science
• Associate of Arts and Sciences
• Technical Diplomas
• Technical Certificates
Key Industries
Greater Green Bay’s diverse economy and workforce creates unlimited opportunities for businesses who choose to find success here. Our businesses are known for their innovation and ingenuity along with their forward-thinking nature and technology-driven solutions. The future of industry looks toward further diversification and innovation.
Source: WI Department of Workforce Development.
Average Annual Wage
(For Annual Period Selection)
Source: 2024 Quarterly Census of Employment and Wages - Bureau of Labor Statistics Wisconsin is #2 in the country for the largest percentage of manufacturing jobs.
Employment:
n
n Management, administrative,b& waste management services | 8.64%
n Arts, entertainment, recreation, accommodation & food services | 7.81%
n Finance, insurance, real estate, rental & leasing | 7.08%
n Transportation, warehousing & utilities | 6.17%
n Construction | 5.87%
n Other services, except public administration | 4.6%
n Public administration | 2.98%
n Wholesale trade | 2.9%
n Agriculture, forestry, fishing, hunting & mining | 1.38%
n Information | 1.15%
Source: US Census. Screenshot below of numbers for Brown County, 2023
Port of Green Bay
The Port of Green Bay is the western-most port of Lake Michigan offering a direct route for shipping raw goods and materials using the most cost effective and sustainable method of transportation available.
1,696,097 tons of cargo handled
181 vessels transporting cargo
Source: Brown County Port & Resource Recovery 2024
Cargo: • Salt
Limestone
Petroleum
Cement
Coal
Cement was up 21% while liquid asphalt was up 10% which is indicative of a strong construction industry in Northeastern Wisconsin.
Rail
Wisconsin’s economy depends on a multimodal transportation system that permits the safe and efficient movement of goods across the state. Railroads have been an integral part of Wisconsin’s transportation system since 1847, when the state’s first freight service was introduced. With over 3,300 miles of rail lines in Wisconsin, a strong freight rail system is a key factor in supporting and growing the state’s economy.
Freight Rail Service:
There are 12 organizations in Wisconsin with common carrier rail freight certificates. The majority of the state’s rail infrastructure is privately owned and operated. Shortline and regional freight railroads operate on 605 miles of railroad lines preserved by the state, most of which had previously been abandoned. The majority of the state’s rail infrastructure is privately owned and operated. Shortline and regional freight railroads operate on 605 miles of railroad lines preserved by the state, most of which had previously been abandoned.
• Burlington Northern Santa Fe
• Canadian National
• CPKC
• East Troy Electric Railroad
• Escanaba & Lake Superior Railroad
• Fox Valley & Lake Superior Rail System
• Rail Transload, Inc.
• Tomahawk Railway
• Union Pacific
• Wisconsin and Southern
• Wisconsin Great Northern
• Wisconsin Northern Railroad
• Wisconsin railroad business development contacts
Passenger Rail Service:
Amtrak Thruway bus service provides two daily roundtrip buses between Green Bay and Milwaukee.
Stops are made in Appleton, Oshkosh and Fond du Lac, providing seamless connections to and from Chicago via Amtrak Hiawatha Service trains.
Amtrak Thruway bus service provides two daily round-trip buses between Green Bay and Milwaukee, with stops in Appleton, Oshkosh and Fond du Lac, providing seamless connections to and from Chicago via Amtrak Hiawatha Service trains.
Source: Wisconsin Department of Transportation
Green Bay Austin Straubel International Airport
Green Bay Austin Straubel International Airport (GRB) is the third largest airport in Wisconsin situated on 2,441 acres. The commercial airline terminal building boasts over 100,000 sq. ft. of space, 2 concourses, 12 gates, 3 restaurants, and 3 gift shops. With daily flights offered on 5 major airline hubs and regular airside and landside infrastructure improvements, GRB is a key player in economic growth and improved quality of life in Northeast Wisconsin.
Utilization
Placer.ai utilizes mobile phone data to track customers paths. Through marketing and business development GRB has seen a dramatic increase in utilization of the airport throughout NE WI and the UP of MI.
Source: Jan 1st, 2018 - Dec 31st, 2018 and Jan 1st, 2024-Dec 31st, 2018 Data provided by Placer Labs Inc
Business Trip to New York Round Trip
Cost of Flying
Before you buy your trip out of Chicago, consider the additional costs that are not included in your airline ticket price. To the right are two scenarios, Both include estimated pricing on major airlines for a trip in the middle of February.
Post 2020 the entire airline industry has seen an increase in fares. Since 2023 GRB has been working with airlines to bring those average fares down. Below you can see how the fares at GRB have come down.
Family Trip to Orlando Round Trip
While utilization of GRB has increased there is more work to be done as a community. What does this mean for Green Bay, the airport and surrounding area?
When 242,950 people book their trip out of Chicago instead of Green Bay, the region misses out on approximately $109,327,500.00 annually in revenue that would have been spent in local hotels, gas stations, restaurants, meeting spaces, grocery stores, retail and on entertainment.
Utilities — Water
The Green Bay Water Utility operates the water system for the city and wholesales water to the Village of Ashwaubenon, Village of Hobart, Town of Scott, and the Village of Wrightstown. Green Bay Water Utility average demand is 22.9 million gallons per day (mgd). Green Bay Water Utility has a capacity to treat and deliver a maximum day of 42 million gallons per day (mgd).
Sanitary Sewer Service
NEW Water is a water resource utility serving Northeast Wisconsin through pollution prevention, operational innovation, and community outreach. NEW Water takes the water used by businesses, industries, schools, and the people of the greater Green Bay area, and returns it clean to the environment. As a wholesale provider, NEW Water has 15 municipal customers and serves a 285-square-mile area.
Central Brown County Water Authority
SOURCE: Lake Michigan via Manitowoc Public Utilities
RATED CAPACITY: 7.2 million gallons/day (mgd)
As the only member-governed joint local water authority in Wisconsin, the Central Brown County Water Authority (CBCWA) supplies wholesale water to many of the fastest growing areas in Brown County. Its Member communities include De Pere, Howard, Bellevue, Allouez, Ledgeview, Lawrence and Denmark
Source: www.cbcwaterauthority.com
NEW Water (confirmed capacity & average)
Rated Capacity:
49.2 mgd (Green Bay); 14.2 mgd (De Pere)
Average Daily Demand: 41 million gallons/day 2025 Rate:
NEW Water is a wholesale provider of services to 15 municipal customers. NEW Water charges the same rates to its customers. Each municipality sets their own rates for their residents and customers.
Source: newwater.us
BUILDING STRONGER BUSINESSES
Utilities — Electrical
The area’s focus on electricity is an “all-of-the-above” philosophy. From hydro-electric, wind, and solar to coal and natural gas, Greater Green Bay’s diversified approach makes the community an attractive locale for businesses to grow, prosper, and innovate.
Electric Rate Comparison for Industrial Customers:
November 2024 Average Cents per Kilowatt-Hours
Connectivity
Brown County has made significant investments in broadband and fiber connectivity dating back to 2007 when the Brown County Community Area Network (BCCAN) was established. Bug Tussel assumed ownership of BCCAN in 2023 and committed to building 270 miles of Bug Tussel fiber to connect Brown County 911 towers.
92%
Number of Internet Providers in Wisconsin
227 of those in Brown County have access to Broadband 100 mbps or faster.
Source: https://new-north-broadband-equity-access-and-deployment-hub-ecwrpc.hub.arcgis.com/
Wisconsin Revenue Rates
Manufacturing and Agriculture Credit
The State of Wisconsin provides an income tax incentive to manufacturers to maximize their production in Wisconsin. Chief among them is the Manufacturing and Agriculture Credit that virtually eliminates the tax on income from manufacturing activity in the state.
The credit amounts to 7.5% of “eligible qualified production activities income,” resulting in an effective corporate tax rate of 0.4% as of 2016.
Various resources to assist in the areas of:
• Business Development and Attraction
• International Business Development
• Entrepreneurship and Innovation
• Community Development
Wisconsin Tax Rates
Plus, other incentives including:
• Foreign Trade Zone #167
• Opportunity Zones
• Municipal Incentives such as:
• Various Tax Incremental Financing (TIF) Districts
• Commercial Façade Grant Program (City of Green Bay)
• Demolition Grant Program (City of Green Bay)
• Revolving Loan Fund Programs
• Brownfield Assessment Grants and the Brownfield
• Remediation Loan Programs (City of Green Bay)
Manufacturing and Agriculture Tax Credit may apply to businesses of those industries and offset the corporate tax rate, to a possible 0.4% in 2016 and beyond.
Illinois’ rate includes two separate corporate income taxes, one at a 7% rate and one at a 2.5% rate.
To learn more about the cost of doing business in Wisconsin visit: https://wedc. org/business-development/cost-of-doing-business/
Source: WEDC Cost of Doing Business
Recreation
Across the entire area, recreational opportunities offer outdoor enthusiasts ample and varying environments to enjoy all that Mother Nature has to offer, no matter what season. With our abundant wildlife, natural scenic beauty including trails, golf courses, and more. Whatever your age or your interest, you’ll find an activity suitable for your adventurous soul.
Cheering on Local Sports Teams
Get into the spirit of community by joining the lively crowds that passionately support our local sports teams. Our dedication to the world-famous, 13-time national champion Green Bay Packers is legendary, but we also cheer on other high-caliber professional and collegiate sports teams including:
• University of WisconsinGreen Bay Phoenix
• St. Norbert College Green Knights
• Green Bay BlizzardIndoor Football League
• Green Bay Rockers - Northwoods
• League Baseball
• Green Bay Gamblers - U.S. Hockey League
• Wisconsin Timber Rattlers - MiLB
• Class High-A Affliate of the Milwaukee Brewers
Green Bay Parks and Recreation
Facilities and Trails
For more than a century, Miron Construction’s mission has been rooted in service to the community. As we build facilities that touch every corner of our region, from schools and hospitals to entertainment venues and manufacturing facilities, we also invest in people. Whether we’re rolling up our sleeves or donating time and treasure, our focus has always been on supporting and enriching the places we call home.
Together, we’re Building Excellence.
Brown County offers:
• 17 parks, with various amenities
• Beaches, lakes, and waterways
• 192 miles of trails including the Fox River State Recreational Trail (maintained and open year-round)
• Sledding & Ice Skating at the Titletown District
• Several designated dog parks
• Barkhausen Waterfowl Preserve
• Bay Beach Wildlife Sanctuary
• Brown County Reforestation Camp, with nearly 1,600 acres featuring trails and picnic areas
• Green Bay Botanical Garden
• NEW Zoo & Adventure Park
• 16 golf courses
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