2016 - 2017 ANNUAL REPORT
G R E AT E R
GREEN
B AY
CHAMBER
|
FALL
2017
THE GREATER GREEN BAY CHAMBER CELEBRATES
OF BUILDING A BETTER COMMUNITY
All Around You
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2016 - 2017 ANNUAL REPORT
PUBLISHED BY THE GREATER GREEN BAY CHAMBER FOR CHAMBER MEMBERS PRESIDENT Laurie Radke WRITERS Niina Baum and Lori Kaye Lodes GRAPHIC DESIGNER Morgan Huguet Collective Impact is published quarterly by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. Collective Impact is supported by advertising revenue from member companies of the Greater Green Bay Chamber. For information about the advertising rates and deadlines, contact sales at 920.593.3418. Collective Impact (USPS 10-206) is published quarterly for $18 a year by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay, WI 54303. Periodicals postage paid at Green Bay,WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. PH: 920.593.3423.
FALL 2017 | ISSUE 19 03
LETTER FROM THE CHAIR
04
CHAMBER BOARD OF DIRECTORS
06
ECONOMIC DEVELOPMENT
12
MEMBERSHIP SERVICES
18
WORKFORCE DEVELOPMENT
24
GOVERNMENT AFFAIRS
28
LOOKING FORWARD
30
CHAMBER STAFF
33
MEMBER ANNIVERSARIES
COMMERCIAL LITHOGRAPHY
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2 Collective IMPACT | Fall 2017
LETTER FROM
THE CHAIR
W
hen I had the opportunity to join the Greater Green Bay Chamber in 2013, Laurie Radke shared the strategic mission of the Chamber which is, “To strengthen member businesses by enhancing economic and workforce development, resulting in improved quality of life in our community and region.” Laurie’s commitment to doing what is right for member businesses was a top priority. As she articulated her vision, it was clear the relevance and the value of the Chamber doesn’t stop at the gates of our membership, municipalities, county and community. The Chamber is here to do what is best for the region and make a difference in improving quality of life.
Mark Higgins Johnson Bank
Laurie, the Chamber leadership team of Sue Zittlow, Peter Zaehringer, Jayme Sellen, Renae Schlies, Gary Baranowski and Amy Mattek, and the Chamber board of directors continue to make an impact in our journey to promote collaboration among all organizations and individuals to address mission critical issues we face as a community and region. We distinguished ourselves with a long-term impact accomplishment in 2017 by developing a strategic planning discipline in the culture of the Chamber.The completion of two strategic plans provided in-depth experience in the planning process. The Economic Development Strategic Plan for Greater Green Bay and a comprehensive strategic plan for the Chamber were milestone goal achievements in 2017. Laurie and Peter provided leadership to call together more than 400 diverse community leaders throughout the planning process and rollout on May 10, 2017. Input that was givien by many of you provided 11 driving force initiatives that were constructed to interlock regional cooperation, economic
While the outgoing chair traditionally reports on the achievement of goals, you should know that Laurie and the leadership team have built a strong and sustainable culture during the past six years. Processes, organizational structure and talented people are in place to drive the Chamber’s foundational roles in workforce development, economic development, public policy and membership.
development and workforce development. The comprehensive strategic plan for the Chamber was recently finalized by the entire staff and board of directors to better ensure a thriving and sustainable Chamber culture for generations to come. During my four years on the board, I have had the benefit of witnessing and experiencing the tradition of chair mentorship from Tod Zacharias (Humana) to Chris Niles (Associated Bank) to Dr. Rai (Prevea) to Todd Cullen (Georgia-Pacific). I would like to thank Todd Cullen for his mentorship and seamless transition to me, as well as his leadership contributions to our community. Many thanks go to directors Robert Byrne (Schreiber Foods Inc.) and Todd Cullen (Georgia-Pacific) who have finished their terms with distinction. I am pleased to report the new directors who have joined this year provide the Chamber with an increasingly powerful cross-section of roles, backgrounds and industries. Our new directors in 2017 are: Cole Buergi (Leonard
and Finco Public Relations Inc.), Hollie Conard (Georgia-Pacific) and Dan Pichler (Wipfli). We are fortunate and honored that Craig Aderhold (Wisconsin Bank and Trust) has accepted our nomination to serve as the incoming board chair for 2017-2018, and Cindy Treleven (Metzler, Timm, Treleven S.C.) has agreed to serve as the chair-elect for 2018-2019. Our Greater Green Bay Chamber is positioned well for continued seamless strategic leadership with Craig and Cindy. On a personal note, I am thankful to have had the opportunity and honor to serve as Chairman of the Board. It has been a privilege to work with the talented staff and engaged Board of Directors in our quest to strengthen the collaborative environment for economic sustainability and prosperity for members of the Greater Green Bay Chamber and Northeastern Wisconsin.
Fall 2017 | Collective IMPACT 3
Craig Aderhold Wisconsin Bank & Trust
Steve Baue ERC
Paul Belschner Base Companies LLC
David Bishop UnitedHealthcare
THE GREATER GREEN BAY CHAMBER
BOARD OF DIRECTORS Cole Buergi Leonard & Finco Public Relations Inc.
Robert Byrne Schreiber Foods Inc.
James Dietsche Bellin Health 4 Collective IMPACT | Fall 2017
Louise Cornelius Oneida Nation
Dan Fabry Cellcom
Todd Cullen Georgia-Pacific
Mark Graul Arena Strategy Group LLC
Christopher Del Moral-Niles Associated Bank
Mark Higgins Johnson Bank
Mark Kaiser Lindquist Machine Corp.
Michael Kirschling Prevea Health
Ryan Krumrie Hager, Dewick & Zuengler S.C.
Dr. Michelle Langenfeld Green Bay Area Public School District
Mark Matzke Humana Inc.
Jim Michels Schenck SC
Dr. Gary Miller University of Wisconsin – Green Bay
Rich Otradovec RODAC Development & Construction LLC
Dan Pichler Wipfli LLP
David Pisani Camera Corner/Connecting Point
Aaron Popkey Green Bay Packers Inc.
Patrick Schillinger Wisconsin Public Service
Troy Streckenbach Brown County Government
Brad Toll Greater Green Bay Convention & Visitors Bureau
Cynthia Treleven Metzler,Timm,Treleven S.C.
Lynie Vincent N.E.W. Plastics Corp. Fall 2017 | Collective IMPACT 5
ECONOMIC DEVELOPMENT SHAKING UP THE STATUS QUO WITH A COMMUNITY-OWNED, COUNTYWIDE, ECONOMIC DEVELOPMENT STRATEGIC PLAN. Advance, under Peter Zaehringer’s leadership, was the driving force in bringing stakeholders from various backgrounds together to mutually create the county’s first-ever economic development strategy. Rallying around the fact that our growth needs to be intentional and collaborative, more than 300 business and community leaders answered the call to action and participated in more than a dozen roundtables, focus groups, one-on-one meetings and strategic planning executive committee meetings. The community eventually agreed on 11 initiatives around business, education, talent, diversity, innovation, transportation, downtown Green Bay development, events and conferences, alignment with the Green Bay Packers and more. Talent and higher education is a main theme, and reflected in almost all initiatives.
and a vibrant and growing downtown linked to our partnering communities through enhanced connectivity, transportation and partnerships. A few milestones that have occurred since the plan’s creation and rollout: The strategy was operationalized to determine needs for new core competencies and staff. The Chamber’s executive committee approved the plan’s five-year budget and the first investment meeting was held. An implementation matrix was created and updated to gauge progress.
The plan was finalized in April and rolled out in May to more than 400 community leaders and stakeholders.
Seven task forces were created to work on all 11 initiatives. Co-chairs and task force members have been identified. Each task force will meet at least quarterly.
The vision behind the plan: Greater Green Bay will be a magnet for diverse talent, entrepreneurs and businesses supported by world class higher education, a nexus of innovation and entrepreneurship,
Outreach efforts continue with presentations to private-sector companies, educational institutions, elected officials and other stakeholders.
Peter Zaehringer says the community’s responsiveness, energy and willingness to participate, including financial support and other resources, has been vast and overwhelming. An example of a strategic plan initiative already at work: This initiative has historically been executed by a number of extremely dedicated volunteers, but without a leader to spur energy around opportunities from existing companies in Greater Green Bay. Advance’s business expansion and retention (BEAR) program was restructured to meet today’s businesses’ needs. This past year was the first full fiscal year that Advance has had a full-time professional administering the program. Josh Bernhardt’s, BEAR specialist, main focus is to discover, address and resolve business concerns. Whether a company is struggling to find qualified employees, or a company’s expansion project is delayed due to a zoning or permitting issue, BEAR is the ombudsman that will be the solution-finding link between all involved parties.
11 STRATEGIC PLAN INITIATIVES 1. Build on the region’s manufacturing strengths.
5. Attract, retain and develop talent.
2. Respond to the needs of existing employers and industries.
6. Accelerate downtown and urban development. 10. Ensure diversity and inclusiveness.
3. Recruit new businesses and investments.
7. Build a robust ecosystem for innovation and entrepreneurship.
4. Expand the size/scope of regional higher education assets.
8. Encourage greater alignment with the Green Bay Packers.
6 Collective IMPACT | Fall 2017
9. Elevate the role of events and conferences.
11. Enhance transportation access and connectivity.
board of directors
Craig Aderhold Wisconsin Bank & Trust
James Mangold Well Fargo Bank
Paul Belschner Base Companies LLC
Scott McMeans Aurora BayCare Medical Center
Sarah Burdette Town of Ledgeview Larry Delo City of De Pere
WHAT BEAR UNCOVERED DURING ITS BUSINESS VISITS:
Paul F. Evert Village of Howard Timothy J. Feldhausen Davis & Kuelthau S.C. Erik Goerke Alliance Management LLC
MORE THAN
of companies indicated this area is a good or excellent place to do business (which is consistent with past findings).
Angela Gorall Village of Bellevue Robyn Gruner AT&T
of the business visits were conducted at businesses never before visited by Advance as part of the BEAR program.
Dean Haen Brown County Port & Resource Recovery Patrick Hopkins Imaginasium Inc. Eileen M. Jahnke St. Norbert College Mary Kardoskee Village of Ashwaubenon
Six in 10 businesses rate our workforce availability as “fair” or “poor.”
of the businesses visited indicated plans to expand their facility during the next two years.
of companies visited say they struggle to find quality employees.
of companies are experiencing issues recruiting for specific skill-sets as well.
Jennifer Messerschmidt Town of Lawrence Dan Miller Wipfli LLP Gregory Mleziva Village of Denmark Stephen Pasowicz Johnson Bank Aaron Popkey Green Bay Packers Inc. Dr. H. Jeffrey Rafn Northeast Wisconsin Technical College Cheryl Reed Jacobs Chris Roble Schenck SC John Roth Town of Scott Mayor James Schmitt City of Green Bay Mark Schwei Consolidated Construction
Carol Karls Wisconsin Public Service Corp.
Lennie Shefchik Paper Transport Inc.
Nathan King Oneida Nation
Tom Sigmund NEW Water
Aaron Kramer Village of Hobart
Gregory Sofra Baker Tilly
Steve Kubacki Village of Suamico
Troy Streckenbach Brown County Government
Julian LaMue Associated Bank Green Bay Brad Lange Village of Allouez
Mark Weber Northeast Wisconsin Technical College Reed Woodward Village of Pulaski
Christine Loose Kohler Company
Fall 2017 | Collective IMPACT 7
SUCCESS PAPER TRANSPORT INC. Paper Transport Inc. has humble roots that date back to February 1990 when co-founders Lennie Shefchik and Roger Grimsley pulled the first loads out of Green Bay and set up shop out of the Advance Business & Manufacturing Center.
IN ECONOMIC IMPACT SINCE ITS INCEPTION The Advance Business & Manufacturing Center incubator is operating at high occupancy, serving as a home base for 34 companies and 12 virtual companies.
Today, PTI is the fastest-growing truck load carier in the Midwest and has grown to more than 650 drivers. In November, the company invested in and relocated to a completely remodeled new location on Mid Valley Drive in De Pere because it outgrew its last location. SHARPLOGIXX Innovation is alive and well in Green Bay. SharpLogixx LLC is a technology company focused on diagnostic imaging technologies including software applications and process automation. Its customers include veterinarians and chiropractors from around the world — as well as the U.S. military. Military units now carry SharpLogixx’s SmartRayVision portable digital X-ray systems to quickly and safely analyze possible security threats. In April, the company graduated from the incubator and moved to its new home in the former Larsen Canning Co. building in downtown Green Bay. The company that started with just two employees anticipates employing 70 people by the end of next year.
COOKING
(AND BAKING)
The Brown County Culinary Kitchen is used by 17 licensed processors to make their artisan products. The kitchen offers kitchen space, commercial equipment, booth space at local events and other resources that foodbased businesses need to start and grow their businesses. This past year, the kitchen’s usage has increased 50 percent due to Grammy’s Pasty’s, one of the kitchen’s anchor processors. The pastys are now available at Festival Foods, Red Owls,Woodman’s Markets, Copps, Piggly Wiggly, Pick n Save and Metcalfe’s retail locations!
8 Collective IMPACT | Fall 2017
The incubator brings together like-minded individuals who seek to launch and grow thriving businesses. In 2016-2017, we welcomed six new businesses: Wisconsin CASA Association Hoslet Consulting Badger Window Apex Accounting Plus Owens Logistics AM Independent Paralegal Services
The incubator also graduated three businesses who are now operating successfully on their own in the community. Congratulations to our recent graduates: iLocatum SharpLogixx Quad Optical Services
DID YOU KNOW? of job growth in a community comes from existing businesses? During 2016-2017, Josh Bernhardt, Business Expansion and Retention (BEAR) specialist, and his volunteer committee made more than 150 visits to Brown County businesses (these 150 businesses combined, employed more than 13,000 workers). A survey, tailored to our region, was developed to ensure consistent data collection, and accuracy as well as to discover trends.
“It is always very rewarding to see what a community can accomplish just by having a strategy,” said Peter Zaehringer, vice president economic development.“What surprised me was the sense of urgency and speed in which our leaders, partners and other stakeholders took on the many goals in our economic development strategy.”
THE BOTTOM LINE
The Advance Business & Manufacturing Center incubator’s economic impact this past fiscal year: JOBS CR EA TOTAL PA Y E
OUNTY SAL .C ES T S
& HER TAX: OT
LL: RO
113
UNTY PROPE O R C
(HOME S): TAX TY
G: IN
D: TE
EST .
EST. SPE ND
$3.7 MILLION
$67,500
$12,861.57
$2.3 MILLION
TOTAL IMPACT: $3.8 MILLION
INCUBATOR’S ALUMNI BUSINESSES’ ECONOMIC IMPACT these are the businesses that graduated from the incubator and are successfully operating their businesses in the community:
G: IN
S&
$274,872.82
):
ALUMNI IMPACT: $81.4 MILLION
$80.4 MILLION
):
$572,700
JOBS CR EA D: TE
$49.9 MILLION
TAX - G RA RTY PE
S (BUSIN ES ATE S DU
TAX (HOM ES TY ER
OUNTY PRO .C P T S
COUNTY PR O
OTHER TAX:
LL: RO E
EST. SPE ND
OUNTY SA T. C LE ES
TOTAL PA Y
$165,344.85
955
Fall 2017 | Collective IMPACT 9
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Fall 2017 | Collective IMPACT 11
MEMBERSHIP SERVICES MEMBERSHIP BY NUMBERS OF CHAMBER BUSINESSES EMPLOYING: NUMBER OF EMPLOYEES
The Greater Green Bay Chamber is composed of 1,200 businesses who employ more than 86,500 employees in the Greater Green Bay area.
1-5 employees (39%) 6-20 employees (28%) 21-50 employees (13%) 51-100 employees (7%) 101+ employees (13%)
The numbers show that the Chamber is “big” on small business. While our membership businesses represent a variety of sizes of businesses and industries — and diversity is a business advantage — a whopping 87 percent of our membership is in small businesses (100 or fewer employees).
HERE’S HOW OUR MEMBERSHIP SHAKES OUT TO SIZE:
DID YOU KNOW…
OF CHAMBER BUSINESSES IN SELECT INDUSTRIES
The Greater Green Bay Economic Development Strategic Plan revealed that the Greater Green Bay area should focus on business attraction and marketing efforts on six target industries that represent the best opportunities for new investment and employment growth? • Advanced manufacturing • Digital media and entertainment • Health care and medical technology • Logistics and distribution • Corporate headquarters • Financial services
THE 411 ON ROI The Chamber continues to offer quarterly ROI events for members to highlight the value of their membership and how to get the most out of their membership. Renae Schlies, director of membership and retention, is also available to visit members at their businesses for oneon-one conversations. Learn more by calling Renae at (920) 593-3418. 12 Collective IMPACT | Fall 2017
Hospitality (12%) Nonprofit (7%) Medical (6%) Manufacturing (6%) Retail (6%) Advertising/marketing/ broadcasting (5%) Finance/banking (5%) Real estate/housing (4%) Insurance (3%) Education (3%) Architects/engineers (3%) Construction/contractors (2%)
Distribution (2%) Technology (2%) Government (2%) Employment services/staffing (2%) Law/legal services (1%) Other (entertainment, transportation, clubs, organizations, convenience marts, various service industries) (29%)
CUTTING RIBBONS In addition, we pulled out the big scissors, ribbon and ambassadors to celebrate 60 ribbon-cuttings this past year, honoring business moves, expansions, openings and more!
ambassadors Joleen Allard Green Bay Area Newcomers & Neighbors Becky Bartoszek Community Volunteer Janelle Binsfeld Thrivent Financial
EVENTS Chamber members report that, more than ever, face-to-face interaction and engagement is integral to building their businesses.We continue to offer a number of opportunities to do that while also obtaining professional development, honoring premier businesses and individuals, celebrating business development and just plain having fun!
A RECAP OF THE PAST YEAR’S SIGNATURE EVENTS
Eric Craver University of Wisconsin – Green Bay Ilya Dayter Edward Jones – Ilya Dayter Mary DeChamps U.S. Bank Michele Germain Allcox & Associates S.C. Tony Giovanetti Vorpahl Fire and Safety Inc.
Our annual dinner on Oct.18 drew more than 400 attendees.
Nearly 150 people hit the greens for the Chamber’s Golf Outing Classic in June.
people celebrated top-notch businesses at the Business Recognition Luncheon on June 8.
The Golden Apple Awards acknowledged our educational community including nine award recipients on April 19 with more than 400 people in attendance.
Tori Grant Welhouse Spectrum Enterprise Patty Hendrickson CleanPower LLC Terry Hetzel, CIMS Oneida Nation Kasha Huntowski Neville Public Museum Foundation
The Welcome Back Packers Luncheon drew 1,055 people to kick off the Packers season on Aug. 31.
people acknowledged the role of manufacturing in our region at the Manufacturing Awards of Distinction on Nov. 15, 2016.
The Future 15 drew 464 attendees to celebrate young professionals who are having a significant impact on our community.
A RECAP OF OUR OTHER EVENTS
Jim Knopf SERVPRO of East & West Brown County Stew Koskinen The Benefit Companies of Green Bay Inc. Carol Lagerquist Shorewest Realtors
James Nelson Prevea360 Health Plan Susan Nowak N.E.Wisconsin Job Center Pat Olejniczak Kress Inn Chris Robinson Full Scope Creative Diane Root Range Bank Lynn Schad Wisconsin Public Service Corp. Pamela Seidl BayCare Clinic Becki Starry Starry Realty LLC Nancy Steffel Seroogy’s Chocolates Scott Stephens GPS Education Partners (GPS) Charles Svihlik Forsite Benefits LLC Daniel Terrien Woodward Radio Group Connie Tilot Nicolet National Bank Wendy Willems LIFE Leadership Dennis Young First Bank Financial Centre Lynn Zettel UnitedHealthcare
Ila Lardinois The Meadows Susan May Heartland Business Systems/Avastone Technologies people attended Food for Thought lunch sessions.
500+ people attended Business After Hours events at various Chamber member businesses.
Nearly 570 people connected at Power Networking Breakfasts. Fall 2017 | Collective IMPACT 13
RECOGNITION is a significant benefit opportunity for Chamber members.
THIS PAST YEAR, WE CELEBRATED: 6 Manufacturing Awards of Distinction: Small Company Award: Hometown Trolley Medium Company Award: Therma-Tron-X Inc. Large Company Award: AK Pizza Crust Workforce Development Award: N.E.W. Plastics Corp. Community Support and Involvement Award: AmeriLux International LLC Excellence in Business Innovation Award: Fox River Fiber 15 Future 15 Awards: Matt Bero, Design Bero Tony Ehrbar, NEW Tent Manufacturing, Elite Tent Rentals, Gather on Broadway Kaela Gedda, Kaela Gedda LLC Kasha Huntowski, Neville Public Museum Foundation Brian Johnson, On Broadway Inc. Barbara Koldos, Somerville Architects & Engineers Lynn Kroll, Wisconsin Public Service Corp. Nick Linz, Hager, Dewick & Zuengler S.C. Meghan Mehlberg, Woodside Senior Communities Josh Oliver, Humana Inc. Adam Pasono, Green Bay Family Dentistry Tanja Schneider, Designed Success LLC Amy Seehafer, Foth Rachel Sonnentag, O’Connor Connective Eric Vanden Heuvel, Boys & Girls Club of Green Bay 1 Young Entrepreneur of the Year Award: Laura Mossakowski, Laura Mossakowski LLC, Financial Planning for Women and Their Families 1 Next Generation Best Place to Work Award: Performa Inc. 1 Young Professional of the Year Award: Matt Bero, Design Bero 14 Collective IMPACT | Fall 2017
Leo Frigo Leadership Award: Paula Ganyard, University of Wisconsin - Green Bay John M. and Meredith B. Rose Business Award: Nicolet National Bank 5 Business Recognition Awards in the following categories: Business Person of the Year: Kurt Voss, AmeriLux International LLC Special Accomplishment Award: Greater Green Bay Habitat for Humanity Growth Award: Carnivore Meat Co. Entrepreneurial Award: Centerpiece LLC Cornerstone Award: N.E.W. Plastics Corp. Annual Dinner Awards: Athena – Dr. Michelle Langenfeld Daniel Whitney – Craig Aderhold Excellence in Business – Bank First National Golden Apple Award: Adrianne Burns, De Pere Middle School Stephen Engels, Green Bay Southwest High School Michelle Flicek, Green Bay King Elementary School Renee Stein, Ashwaubenon High School Kendra Wetzel, Pulaski Lannoye Elementary School Sarah Yonts, Green Bay Laura Ingalls Wilder Elementary School Howard-Suamico School District, Gifted and Talented Team: Lyzette Maroszek (Meadowbrook/ Howard), Brenda Rank (Forest Glen/Howard), Mike Jameson (Bay Port), Nicole Smith (Bay Harbor/ Suamico), Danielle Schuh (Lineville/Bay View)
135 YEARS In 1882, 72 business owners, community members and politicians came together to form the Business Men’s Association, the predecessor organization of the Greater Green Bay Chamber. Its purpose: to look after business interests of the city and county at large. One particular event played a role in its formation. In 1880, a great fire swept across Green Bay destroying many homes. Had the wind been blowing differently that day, the fire would have destroyed a number of businesses. The severity of the fire was due to the lack of a water system in Green Bay. Instead, there were water reserve tanks placed throughout the city, and key water reserve, fed by the Fox River, had gone dry due to low water levels in the river, depriving the firefighters of a critical source of water. In 1886, after the Business Men’s Association was founded, it petitioned the Common Council to implement a water system in Green Bay to protect its residents and businesses from a similar event occurring again. A water system was implemented; that organization is now known as the Green Bay Water Utility.
Today, the Greater Green Bay Chamber is proud to continue looking after business interests in the Greater Green Bay area. It would like to recognize six of its longest-standing members, the oldest dating to 1882. Having these six members as committed partners and supporters of the Chamber for all these years has been instrumental in everything the Chamber has been able to achieve, from lobbying for construction of the municipal Water Works built in 1886, to the implementation of the Greater Green Bay Economic Development Strategic Plan today. Join us in recognizing members, volunteers and significant accomplishments at the 135th Chamber Annual Dinner, Oct. 17, 5-9 p.m., at the KI Convention Center. Register at greatergbc.org/annualdinner.
1882, first Business Men’s Association Meeting. Fall 2017 | Collective IMPACT 15
SIX LONGEST ASSOCIATED BANK Associated Banc-Corp has total assets of nearly $30 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Associated Bank is a leading Midwest banking franchise, offering a full range of financial products and services throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas.Associated Bank is known for its strong relationships with the customers and communities it serves, including more than 1 million customers and nearly 4,500 employees.The founding of Associated Bank dates to 1970, when three strong banks in Northeast Wisconsin — Kellogg Citizens Bank, Manitowoc Savings Bank, and First National Bank — formed a powerful alliance.
Q
:When looking at a long-lasting company, it is easy to look at past accomplishments and rely on those to propel a company forward. How does Associated Bank continue to identify relevant future goals to propel itself forward to longer success?
A
:Throughout our 156-year history, we have proudly delivered financial services and value to people in our communities. Our company plays an active role in meeting the financial and economic development needs of our markets. We unite our organization around a customer-centric strategy, a solid governance structure and a pledge to provide long-term sustainable value to our shareholders. Today, we are seeing the emergence of economic and regulatory change, a development that promises to create new dynamics for our company and the customers and communities we serve. We’ve shaped our success around a shared vision to become the Midwest’s premier financial services company, distinguished by consistent, quality customer experiences, built upon a strong commitment to our colleagues and the communities we serve. We are optimistic about our ability to thrive in this new environment.
GLC MINERALS LLC Even before the Greater Green Bay Chamber was founded, Hurlbut Calcium and Chemical Company was established in 1871 as a major coal and bulk distributor. In 1965, it was purchased and renamed Great Lakes Calcium Corporation. In 1996, it was purchased and then later renamed GLC Minerals LLC in 2015. Today, GLC Minerals is a custom manufacturer of calcium and magnesium carbonate products used as animal feed, mineral fillers, pollution filters and soil conditioners.
Q
: GLC Minerals provides more than just calcium and magnesium carbonate products. GLC Minerals provides product consultation, custom mineral processing and shipping and logistics, to name a few. Is this what sets GLC Minerals apart from other mineral providers? And how is this advantageous?
A
: What sets us apart is our ability to source a variety of minerals over the lakes and into the Port of Brown County. Once the raw materials arrive in Green Bay, GLC Minerals processes them to meet the specifications of a variety of industries including agriculture, animal feed, glass, coatings and sealants.We have had some customers for more than 50 years and see ourselves as a long-term supplier and solutions provider. GLC has an innovation process whereby we engage our customers in how we develop solutions to support their need for value creation.This innovation process, combined with a long history of entrepreneurism by the family, is what sets us apart and allows us to continue to grow and contribute to the Green Bay economy, generation after generation.
GREEN BAY PRESS - GAZETTE The Green Bay Gazette was founded in 1866 as a weekly newspaper, and five years later became a daily paper. In 1915, it merged with the Green Bay Free-Press to create the Green Bay Press-Gazette. Its growing focus is on creatively and strategically delivering compelling news on mobile, tablet, laptop and desktop platforms. At the same time, the newspaper remains a high priority in a marketplace where a top-notch, hands-on print product is important to its audience.
Q
: Since the Green Bay Press-Gazette’s inception more than 100 years ago, it has gone from using block printing and screen printing to now using video, social media and the web to convey its information and stories. The Green Bay Press-Gazette is a great example of how strategic change is instrumental.What is one best practice for recognizing and implementing change?
16 Collective IMPACT | Fall 2017
A
: Listen to your audience, and not just the loudest segment of that audience. At the Press-Gazette, we are using tools today that measure our audiences’ behavior and preferences. We have become much more attuned to what readers want, when they want it and where to give it to them. Instead of just once per day on one platform (print), we give our readers news almost 24 hours per day through news alerts, social media and our websites. Instead of just stories and pictures, we give them video stories, interactive chats and live events.
- STANDING CHAMBER MEMBERS JOHNSON INSURANCE Warren Insurance Group was one of the original members of the Greater Green Bay Chamber. By 2006, Warren Insurance Group had grown to become one of the largest insurance agencies in the Greater Green Bay area and was acquired by Johnson Insurance, a subsidiary of Johnson Financial Group. Johnson Insurance was founded in the late 1980s and grew to be one of the top 100 largest independent agencies in the U.S. after acquiring Warren Insurance Group. Johnson Insurance remains in the top 100 independent agencies yet today.
Q
: As technology changes and evolves it affects all business in one way or another. Johnson Insurance must effectively respond to emerging changes in technology to continue to provide proper coverage to all current and prospective clients.What is one way Johnson Insurance effectively responds to emerging changes in technology?
A
:Technology is having a significant impact on the delivery of core services, the customer experience and associated risks. Cybersecurity is a major emerging impact in this space.As part of our relationship-based approach, Johnson Insurance provides access to our in-house cyber security expert who conducts an in-depth risk assessment for business clients. The assessment is designed to help our clients understand their strengths and vulnerabilities. Our team then collaborates with our clients to develop tailored strategies and implement a plan to help protect them against the expenses and reputational risk associated with cyber threats. We are proud of our proactive approach to keep our clients safe as they continue to engage in technological advances during these ever-changing times.
SANIMAX USA LLC The Green Bay Soap Company was founded in 1873 as a soap manufacturer for the Green Bay area. Later, it transitioned to processing hides for tanneries and rendering tallow for soap companies. The Green Bay Soap Company was purchased in 2005, and Sanimax was formed with its headquarters in Canada. Today, Sanimax has 16 locations in Canada and the United States, offering a range of by-product collection services. Sanimax is a leading supplier of ingredients for agriculture and animal nutrition as well as a globally respected source for hides and skins.
Q
:There are many characteristics that create a long-lasting company: Forging long-term community relationships, strong company culture, focusing on customer needs and having long-lasting ideas, to name a few. What is one characteristic of Sanimax that you believe has attributed to its success?
A
:A key characteristic for the longevity of Sanimax is the unwavering adherence to our core values — We do what is right … We care … We seek better ways…We take action and are accountable.At the center of our values, are our employees. Other organizations can acquire the same assets we have at Sanimax, but it is our employees who make the difference. They follow our values and set us apart. It is our employees who serve our customers, who manufacture our products, and who find solutions to the challenges faced by our customers. Our employees are the reason we have enjoyed long-term success and they will continue to be the key in paving the way for future success at Sanimax.
WISCONSIN PUBLIC SERVICE CORP. Wisconsin Public Service (WPS) has been a proud member of the Greater Green Bay Chamber for more than a century by supporting the Chamber’s mission to help the city and surrounding area thrive. The utility became a member shortly after it was founded in 1883 as the Oshkosh Gas Light Company.The company changed its name to Wisconsin Public Service in the 1920s, expanding service during the next several decades to customers in 24 counties in Northeastern and North Central Wisconsin. Today, WPS serves nearly 442,000 electric and 326,000 natural gas customers as a subsidiary of WEC Energy Group, one of the nation’s premier energy companies and a component of the S&P 500.
Q
:Providing continual quality customer service is a key characteristic of a long-lasting company.As an energy provider to almost a million customers,WPS needs to ensure its service is reliable and effective.What is one way WPS ensures its customers receive the best service possible?
A
:At Wisconsin Public Service, we work every day to establish trust and long-lasting relationships with our customers and the communities we serve. It is no accident that the words “public” and “service” are part of our company name. Our mission is to provide safe, affordable and reliable energy to hundreds of thousands of people and to help businesses thrive. We constantly look for ways to provide the most reliable service possible to our customers while reducing costs wherever we can. WPS works closely with property owners, community representatives and elected officials to discuss project upgrades, and incorporates that feedback into our decisions. Our employees also believe in giving back to their communities, both financially and by volunteering their time. Through these bonds, we are able to best understand and meet the needs of our customers and communities throughout Northeastern and North Central Wisconsin.
Fall 2017 | Collective IMPACT 17
WORKFORCE DEVELOPMENT SERVING AS TRUE EDUCATIONAL PARTNERS
The 2017 Golden Apple Awards honored six individual teachers and one team of teachers plus 40 Teachers of Distinction.
PARTNERS IN EDUCATION VISION: Educational organizations and businesses aligned with a common aim of ensuring Greater Green Bay Area learners attain the knowledge, skills and values for achievement of personal and community prosperity and a high-quality life. MISSION: To be the lead organization for identifying, developing and supporting education and business partnerships within Greater Green Bay to help all learners prepare for productive community life and strengthen the economic vitality of the region. Get involved in Partners in Education initiatives and programs by contacting Sue Zittlow, szittlow@greatergbc.org, or finding more at greatergbc.org/partnersineducation. 18 Collective IMPACT | Fall 2017
2016-2017 proved to be a very productive year for Partners in Education, with the entire board of directors, composed of business owners and executives, school superintendents, college presidents and community organization leaders, participating in a book study that encapsulated the very reason for the existence of Partners in Education: Schools Cannot Do It Alone by Jamie Vollmer. The Partners in Education Board of Directors’ workforce development efforts this past year included two very significant goals:
1
Working toward equity of K-12 public school funding.
Not all public school districts receive equitable K-12 funding. The equalized formula no longer addresses the challenges schools face such as: the growing population of English language learners (ELL), special education students and economically disadvantaged students. Why this matters to business: Every student is a future worker and deserves access to the same quality education.We must make sure that students
at all schools are getting a modern education so they can fold into the workplace as seamlessly as possible. A strong educational system across the board will produce the skilled workers businesses need and drive the community forward.
2
Encouraging parent engagement in their child’s employability skill development and career exploration. Partners in Education is taking a new path to engage parents through employers to teach employability skill development while exposing their children to various career clusters. This collaboration between businesses and schools is in alignment with the required Academics and Career Planning (ACP). And will result in better transition of students into the workforce. Why this matters to business: This effort puts a more intentional focus on developing and reinforcing employability skills at home as well as at school. By introducing purposeful career planning earlier in a student’s academic career, he or she can follow a more strategic path of coursework that is relevant to his or her eventual career.
board of directors Laurie Asher Seymour Community School District
Dr. Michelle Langenfeld Green Bay Area Public School District
Ron Bernard Community volunteer
Karmen Lemke Wisconsin Public Service Corp.
Dr. Connie Boerst Bellin College Dan Bredeson Humana
Partners in Education administers several scholarships, including the prestigious $10,000 Brian LaViolette Scholarship that celebrated its 25th year in 2017.
OTHER CAREER EXPLORATION OPPORTUNITIES IN
2016 - 2017
YOUR FUTURE GREATER GREEN BAY
Businesses participated in forth and fifth grade career exploration fairs in the Ashwaubenon School District via invitations sent to them through the tool YourFutureGreaterGreen Bay.com. At the event, businesses positioned career information in a way that more schools are sharing the message with their students: “What type of lifestyle do you want as an adult? Here are some career options to earn that salary.” Join the more than 130 participating businesses by establishing a profile on the platform greatergbc.org/yourfuture, which provides tools to market your business and career opportunities to students. THE FIND YOUR INSPIRATION CAREER EXPLORATION EVENT Welcomed 3,600 eighth-graders from all participating Partners in Education schools. Students interacted with 75 businesses representing all 16 career clusters.
Dr. Greg Davis University of Wisconsin – Green Bay Jeffrey Dickert CESA 7 Cooperative Educational Service Agency 7
(LEARN MORE AT GREATERGBC.ORG/ YOURFUTURE) This past year, all 1,100 Pulaski High School students enrolled in Your Future Greater Green Bay as Pulaski Community School District began their pilot of implementing the academic and career planning efforts.
Carla Buboltz Wrightstown School District
Ann Franz N.E.W. Manufacturing Alliance
WHAT STUDENTS TOOK AWAY FROM THE EVENT: A realistic appreciation of the skills and knowledge they need to pursue careers.
80% 40% 40%
of student attendees found a career they were interested in. of these students found a new career interest.
of these students felt their experience confirmed the career interest they identified before attending the event. YOUTH APPRENTICESHIP High school juniors and seniors apply for interest areas that include all 16 career clusters and complete job experiences matching their interests. The program achieved 108 student job placements helping 93 businesses with their workforce needs. Additionally, we are the first area to place students in marketing and environmental careers. “I’ll be here forever,” said Logan —Youth Apprenticeship program graduate, who was hired as an automotive technician at Broadway Automotive after completing his apprenticeship.
Dr. Brian Hanes Ashwaubenon School District Adam Hardy Achieve Brown County Tom Hedge Foth Katie Hess Big Brothers Big Sisters
Dr. Gary L. Miller University of Wisconsin – Green Bay David Pisani Camera Corner/ Connecting Point Dr. H. Jeffrey Rafn Northeast Wisconsin Technical College Glenn Schlender Luxemburg-Casco School District Kevin Shaw Notre Dame de la Baie Academy Jill Sobieck Brown County United Way Karen Treml Kewaunee School District Eric Vanden Heuvel Boys and Girls Club of Green Bay Dr. Ben Villarruel Unified School District of De Pere
Dr. Norbert S. Hill Jr. Community volunteer
Sue Vincent Encompass Early Education and Care Inc.
Mark Kaiser Lindquist Machine Corporation
Kurt Voss AmeriLux International LLC
Tony Klaubauf Denmark School District
Kyle Werych Cultivate Advisors
Tanessa Klug Medical College of Wisconsin
Chad Wiegand Schreiber Foods Inc.
Bec Kurzynske Pulaski Community School District Damian LaCroix Howard-Suamico School District
John Zegers West De Pere School District Jay Zollar FOX 11
Fall 2017 | Collective IMPACT 19
LEADERSHIP DEVELOPMENT AND COMMUNITY IMPACT BROWN COUNTY TEEN LEADERSHIP (now referred to as Greater Green Bay Teen Leadership) graduated 45 sophomores from 12 Partners in Education high schools this year. The class produced a number of projects including the formation of Multi Unified School Engagement Club through which students from multiple schools will coordinate volunteer efforts for quality community service with local nonprofits, an activity day for Syble Hoppe students, and a “Do Something Else” campaign for peers to avoid drugs and alcohol. Learn more at greatergbc.org/teenleadership LEADERSHIP GREEN BAY, our experiential learning, community based leadership program, graduated 41 participants and expanded its alumni network to nearly 1,200. The class was exposed to 42 locations and 93 leaders in the area. One Class of 2017 20 Collective IMPACT | Fall 2017
project completed this year established a graduation and scholarship fund for Dr. Rosa Minoka Hill School. Look for their upcoming projects to be complete in fall 2017 from the Class of 2017 including a healing labyrinth, a sock drive, bike repair stations, marketing campaign for Ben’s Wish and a bike shelter. Learn more at greatergbc.org/leadershipgreenbay
Leadership Green Bay’s Class of 2017
CURRENT YOUNG PROFESSIONALS NETWORK Current young professionals works to attract, engage, develop and retain young talent in Greater Green Bay.The attraction and retention of young professionals is vital to the growth and sustainability of our industries now more than ever. Quality of place — more than a mere job, cost of living or other factors — is what initially interests or draws people to certain places. Learn more at greatergbc.org/current
Total membership grew 12% this year! COMMUNITY IMPACT: This year, Community Partnership events were added.Their purpose: to engage young professionals with nonprofit organizations, like NeighborWorks Green Bay and The Farmory, to show the importance of getting
involved, giving back to the community and connecting with the community. Current’s Young Professionals Advisory Council (YPAC) is gaining ground in terms of political influence, meeting with Mayor James Schmitt and Brown County Executive Troy Streckenbach to discuss topics of interest and concern to young professionals including the Shipyard, county infrastructure plan, Hotel Northland and several other community projects. YPAC held two Green Bay S.O.U.P. events; the $2,000 raised was given in grants to winning community projects proposed to enhance the quality of life for residents in the city of Green Bay.
AWARD RECIPIENTS: Current celebrated 15 young professionals at its Future 15 Awards, as well as a Young Entrepreneur. ( See page 14 for recipients.)
PROFESSIONAL DEVELOPMENT: Current hosted 10 events during YPWeek that promoted leadership, community partnership and issues of passion of young professionals, with 280 Current young professionals in attendance. The 10th annual Leaders Luncheon placed young professionals at tables with seasoned leaders for another year, drawing nearly 160 attendees, and introduced Police Chief Andrew Smith to the area.
213
COMPANIES
18
PROFESSIONAL DEVELOPMENT SESSIONS
803
PARTICIPANTS
Fall 2017 | Collective IMPACT 21
CHAMBER’S FIRST YOUTH APPRENTICESHIP STUDENT ILLUSTRATES BOTTOM-LINE BUSINESS IMPACT OF PROGRAM
A
lec Bukowiec’s Youth Apprenticeship with the Chamber prompted him to shift his undergraduate studies to marketing and political science, and helped him earn direct admit as an incoming freshman in the University of Wisconsin – Madison’s prestigious Wisconsin School of Business. On the flip side, the Chamber’s first-ever Youth Apprentice also made a significant mark on the Chamber and its membership during his two-year tenure with the organization. Bukowiec’s contributions with the Chamber included a variety of marketing activities, including outreach to the high school population.
Alec’s Chamber activities included: Bolstering workforce development programs’ footprint on social media (including Twitter, Snapchat and Facebook) to thousands of followers; Creating numerous videos about Chamber programs that appeal to students, as well as photo-taking; Evolving program application processes for scholarships, Greater Green Bay Teen Leadership and others to online platforms. Simply moving the Teen Leadership program application online (versus using paper applications) doubled the number of applicants. “With my age-based knowledge, we made our programs more appealing to the younger generation,” said Bukowiec. “You could say that I provided a generational touch to them.”
22 Collective IMPACT | Fall 2017
Largely owning the management of the strategic career exploration tool: Your Future Greater Green Bay. On the student side, he was instrumental in attaining sign-ups of all 1,100 students at his alma mater, Pulaski High School. On the employer side, he worked with other Chamber staff to ramp up the number of businesses participating in the program to develop a future talent pipeline, including businesses willing to do job shadowing, company tours, Youth Apprenticeships and more. Supporting execution of many Chamber events. “Alec is the model for Youth Apprenticeship and has had a big impact on our organization but also with the students and employers and everyone else he interacted with,” said
Sue Zittlow, director of workforce development at the Chamber. “Even better, he plans to return to the Greater Green Bay area when he’s done with school.” That’s not something Bukowiec had planned on, before participating in his apprenticeship. His career goal now is to work on the media side of politics, perhaps becoming a political campaign manager. It’s a role that will tap many of the skill sets he developed during his apprenticeship. “Originally, I thought I’d be headed to school and then moving out of state after,” he said. “But after this experience, I will come back. A lot of that has to do with the all the great stuff I learned is happening in Greater Green Bay.This experience has been priceless on so many levels.””
Rigorous. Transformative. Remarkably affordable. THE DONALD J. SCHNEIDER
Info session snc.edu/go/mbaevent
Nov. 14
School of Business & Economics www.snc.edu/go/ggbcmba
Fall 2017 | Collective IMPACT 23
GOVERNMENT AFFAIRS G
overnment affairs was busy being the voice of business this past year, an indication of what’s to come as we continue to build upon the work of previous legislative sessions. Our goals include providing the best possible business environment for the production, consumption and movements of goods and services in and out of our region. Here’s how we strived to do that this past fiscal year: Worked with a coalition of municipal leaders, employers and area residents to move the planning of a southern bridge in De Pere, resulting in the advancement of the project’s traffic analysis.
Connecting the industrial parks in southern Brown County (in De Pere,Ashwaubenon, Hobart, Ledgeview, Lawrence, Bellevue) is vital for the efficient and safe transport of raw materials and finished goods. In addition, having a southern bridge will provide a safe route for drivers by removing a significant volume of truck traffic from downtown De Pere. Supported the inclusion of an engineering school at the University of Wisconsin – Green Bay in the state budget by Rep. John Nygren. A 2013 study by the University of Wisconsin system assessed the engineering needs of the state and determined that Northeast Wisconsin was the only region of the state with a high demand but no ability to fill that demand. Employers in Northeast Wisconsin are disadvantaged in sourcing engineers in our market.
STUCK? SUPPORT THE
SOUTHERN BRIDGE
After approval and fundraising, the new engineering school at UWGB could be open in fall 2018. Testified in support of Brown County’s Debt Reduction, Property Tax Relief and Infrastructure proposal to cut the county’s debt in half, reduce property taxes by $6 million and invest in needed infrastructure thtat in turn will bring $130 million in economic activity over 10 years. This proposal’s contents will bring in significant revenue to the area — with things like the new expo hall benefiting other businesses in the area — while also delivering significant property tax relief. Traveled to Washington, D.C., to seek the support of the members from Wisconsin’s federal delegation to fix the cap on medical residency programs for area hospitals. Solving this problem will help to retain the medical students from the Medical College of Wisconsin-Green Bay in our community. It is an attraction/retention issue and contributes significantly to the health-care provider shortage we’re experiencing in the area. Submitted comments to the U.S. Department of Labor in opposition to its proposed update of the overtime exemption rule which would have doubled the exemption. That proposed update is dormant for now as there is an injunction on it in court and a new administration in office. All the people who would have been affected by this proposal would change from salary (and
24 Collective IMPACT | Fall 2017
exempt from overtime) to hourly (and eligible for overtime), greatly impacting businesses’ bottom lines in having to accommodate a significant expansion of overtime paid to their employee base. Advised Current’s Young Professional Advisory Council (YPAC) to meet with and discuss issues of importance for attracting and retaining young talent with Mayor James Schmitt and County Executive Troy Streckenbach.YPAC has successfully supported the movement of The Shipyard and the County’s Debt Reduction, Property Tax Relief and Infrastructure plan. YPAC has also engaged hundreds of community members in support of urban projects through the Green Bay S.O.U.P. event. The YPAC is another means of engaging, attracting and retaining young professionals in the community, giving them a forum to shed light on young professional needs and concerns in the
community. Attraction and retention of young professionals is essential as we face a growing workforce shortage. Supported the Chamber’s Partners in Education board in their quest for equity in the funding of public K-12 education, resulting in a proposed budget amendment by Rep. John Nygren to begin addressing equity in K-12 public education funding. These efforts will allow schools to provide a modern education to our future workforce in Wisconsin. Supporting equitable funding for school districts is vital for the developement of the future workforce. Low property value areas do not have the same financial means to provide a modern education to students as high property value districts. The ZIP code a student lives in should not dictate the type of education our future workforce receives.
REMEMBER
YOUR VOICE MATTERS! Together, Chamber members’ voices can effect significant change.We build coalitions around issues impacting your businesses to bring people together who support the same issue and to raise the volume of that voice in the community and with our legislators. As a business community, it’s our responsibility to make legislators aware of issues. If we don’t, who will?
Fall 2017 | Collective IMPACT 25
Explore 200 Years of Railroad History
(YPAC)
Andrew Babler Tweet-Garot Mechanical Inc.
Erin Klimek Breakthrough® Fuel
Rashad J. Cobb Greater Green Bay Community Foundation
Barbara Koldos Howard-Suamico School District
Tony Ehrbar Elite Tent, American Tent & Sidewall, Gather on Broadway
Melinda Morella-Olson Imaginasium Brehanna Skaletski BayCare Clinic
Kaela Gedda Kaela Gedda LLC Kasha Huntowski Neville Public Museum Foundation
Adults and children will discover: Historic Rolling Stock Inspiring Exhibits n Dynamic Events n Seasonal Train Rides n n
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920 751 4200 MCMGRP.COM since 1909
GOOD HEALTH IS GOOD BUSINESS
CONTACT MICHELLE to find out how to get started with the Y.
michelle.murton@greenbayymca.org 920 436 9626
YMCA Workplace Wellness Program
Workplace Wellness does more than provide membership cards. We create a partnership in well-being and provide a plan that offers a healthier workplace environment. The Y offers a wellness program tailored to your company’s specific needs that can increase employee productivity, reduce absenteeism, and help lower insurance claims by designing on-site programming that can include: Membership Match Incentive Wellness Coaching
Employee Education Personal Training
Fitness Assessments On-Site Wellness Activities
On-Site Group Fitness Classes
GREEN BAY YMCA www.greenbayymca.org 920 436 9622
Same Great Leader in Building Prosperous Businesses and a Thriving Community.
NEW DOMAIN. What has changed? • Our Website Domain: www.greatergbc.org
• Our Email Domain: @greatergbc.org
Fall 2017 | Collective IMPACT 27
FROM THE CHAMBER PRESIDENT
CHAMBER MISSION: To strengthen member businesses by enhancing economic and workforce development, resulting in improved quality of life in our community and region. CHAMBER VISION: The Greater Green Bay Chamber will be acclaimed as a leader in building prosperous businesses and a thriving community.
LOOKING FORWARD This summer, the Chamber took an intensive look in the mirror, asking key constituents to review our programs, services and offerings as well as conducting our own SWOT analyses. What you shared is now reflected in a Chamber-wide strategic plan with four key areas of focus:
1. 2.
T
Member success. Sustainable economic impact.
3. 4.
Voice of business. Talent that grows.
he review confirmed we’re on target with our mission and vision, but warrants us taking some mindful steps in the four areas noted above. Among the things the process revealed are that we need to:
1. Ensure member success by focusing services and programs on 80 percent of the membership that fits our description of small business (fewer than 50 employees). This may take the form of tying into the Small Business Week & Shop Local campaign or making small business members more aware of the many cost-saving opportunities we have that come FREE with their Chamber membership. Bottom line: We need to offer things that are relevant, relatable and affordable for members, and we need to provide support for all sizes of business. 2. Educate members about their memberships and the bountiful ways they can benefit from it. Bottom line: We need to increase members’ use of Chamber programs and services, be it savings on office supplies through Staples or attending a human resources-focused seminar. At the same time, we’re refining what we’re offering to make sure it’s relevant.
28 Collective IMPACT | Fall 2017
For example, while many members found great value in the networking opportunities with business peers at the Business Showcase, they no longer find value in it from a traditional sales perspective. So we will no longer be holding the Business Showcase; instead, we are looking at additional opportunities for the personal engagement and relationship-building that members value. 3. Diversify how we market with our members. Bottom line: This will entail meeting you where you are in terms of communicating, be it posts on social media or texts to your smartphone. We’re investigating different marketing vehicles that make sense in this technological world we live in.There’s an obvious need to ramp things up; numerous people voiced a desire for the Chamber to offer certain programs or services in the survey that we already do offer. So we need to be effective at getting the word out on what we DO have and better share our story.
4. Lead the implementation of the Greater Green Bay Chamber Economic Development Strategic Plan. All 11 initiatives are vital to the economic vitality of our region. Bottom line: We know our region needs to boost its current 1 percent job growth rate. As a matter of fact, our economic development strategy implies it. Throughout our strategic planning process we learned that — by implementing all 11 initiatives — this growth pattern can be accelerated, whether it is through innovation, an engineering school, STEM, downtown Green Bay development, business attraction, attracting domestic and foreign direct investment, or keeping our existing businesses in the area, and helping them to expand. Our plan goes far beyond any traditional economic development strategy and particularly emphasizes business expansion and retention (BEAR). Our BEAR program specifically focuses on uncovering opportunities stemming from the fact that 80 percent of job growth comes from existing businesses! Having more dedicated resources to all these efforts will be crucial to the success and growth of our region’s economy. 5. Establish an aligned, unified innovation ecosystem. It’s a mouthful to say, but it’s about tying together the pockets of innovation we have throughout the community in the form of incubators, angel funding, creative workers, entrepreneurs and other forms of innovation. Bottom line: By linking all of us who are working toward forms of innovation, we will be able to better brand our region as an “innovation hub,” and strive to become the leaders in innovation in Northeast Wisconsin. While it is an important part of it, innovation is more than connecting people to resources. It’s a mindset of out-of-the-box thinking entrepreneurs and visionaries, and most importantly — without getting too
technical — it’s an attitude. We saw all of this firsthand while working with some of the region’s most decorated leaders in innovation. In the near future, we will have an implementation matrix on our website to inform the community on what’s unfolding and where we are in the process. 6. Be the voice of business, serving as THE legislative resource and elevating members’ voices. Bottom line: We can effect positive legislative changes that benefit our stakeholders. Elevating members’ voices in policy matters is crucial for our growth. There are different ways to do that, and we’re investigating tools and programming to increase participation. We will encourage civic engagement to bring new ideas to ensure our community will continue to grow and prosper. 7. Provide resources to help our members become employers of choice and assist talent in engaging in academic opportunities to optimize their career growth. Bottom line: A great example of that is our Youth Apprenticeship program, which has doubled the number of students who have participated in the past four years. We will continue to grow this with additional business (which allows for additional student) participation. Another phenomenal opportunity is to further grow Find Your Inspiration, a one-of-a-kind opportunity highlighting the 16 career clusters with 4,000 students, as well as Your Future Greater Green Bay, an online platform that will better engage students as they do career exploration with area businesses.We are well-positioned to garner additional business participation in this platform.We’re also streamlining how we organize Current young professional committees to increase our focus on attraction, development and retention of talent.
While this isn’t an exhaustive list, it’s still quite comprehensive. I’m proud of the value we’re able to articulate and the growth in our programs and services over the past six years. I hope you’re as hopeful as I am about seeing places you will fit into these plans. We are intent on providing value for your investment and meeting you where you are with your needs, and if we’re not there yet, we will be. On a final note, I have to thank the staff that makes all of this possible.Their engagement, dedication and positive outlook truly drives our work. In our recent culture analysis project, we scored the highest in employee engagement the consultant had seen in his 20 years of experience. While this was certainly good news, we will continue to explore and expand the ways we can be an organization that values its employees and supports them in their roles at the Chamber. We feel this is the best way to ensure we continue to deliver relevant, valuable offerings to you, our membership.
— Laurie Radke
president, Greater Green Bay Chamber
Fall 2017 | Collective IMPACT 29
Gary Baranowski vice president of finance and administration
Niina Baum marketing and communications manager
Josh Bernhardt business expansion and retention specialist
Ashley Bethke youth career development manager
Bridget Chapman administrative assistant
Julie DeBaker workforce development administrative assistant
Sara Dodge office manager
Micky Doyle special events manager
Cindy Gokey economic development coordinator
Morgan Huguet graphic design specialist
Amy Mattek human resources manager
Jim Nault account executive
Norma Olivier administrative assistant
Laurie Radke president
Allison Rodriguez account executive
Renae Schlies director of membership & retention
Jayme Sellen director of government affairs
Nancy Solberg accounting coordinator
Andrea Tobias Current program manager
Peter Zaehringer vice president, economic development
Sue Zittlow director of workforce development
THE GREATER GREEN BAY CHAMBER
STAFF LISTING
Brandon Peterson youth workforce development manager
Elizabeth Slade Advance Business & Manufacturing Center incubator program manager
30  Collective IMPACT | Fall 2017
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Fall 2017 | Collective IMPACT 31
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32  Collective IMPACT | Fall 2017
CHAMBER MEMBER ANNIVERSARIES 45 YEARS
Management Enterprises Inc. Morley-Murphy Co. Pomp’s Tire Service Inc. Procter & Gamble Paper Products Company RGL RR Donnelley
35 YEARS
Green Bay Community Church
Buffalo Wild Wings – Oneida Street location Compufab LLC Gerbers Law S.C. Hemophilia Outreach of Wisconsin Inc. Jet Air Group Jimmy Seas Miron Construction Co. Inc. N.E. Wisconsin Job Center Proko-Wall Funeral Home & Crematory Prophit Marketing Inc. Zepnick Solutions Inc.
15 YEARS
10 YEARS
Bay Valley Foods Biebel’s Catering & Rental C. Reiss Coal Co. Gagnon Clay Products Co. HSHS St.Vincent Hospital
Aramark Uniform Services Inc.
25 YEARS
ABR Employment Services Imaginasium Inc. Menominee Casino Resort
20 YEARS
Alzheimer’s Association of Greater WI Green Bay Regional Office Asphalt Seal & Repair Inc.
Connecting Cultures Inc. Laura Mossakowski LLC — Financial Planning for Women and Their Families
St. Norbert College U.S. Bank VerHalen Commercial Interiors Wipfli LLP WLUK FOX 11 / WCWF CW14
Marsh & McLennan Agency Mediation Center Greater Green Bay Nicolet National Bank Shorewest Realtors Springhill Suites
5 YEARS
Cartridge World of Green Bay Concordia University — Green Bay Center Petal Pusher Floral Studio Inc. Scholarships Inc. US Tech Force Waterstone Mortgage Group
Caring for Seniors Did you know that approximately 6 million seniors in America suffer from depression? We are proud to be a part of the local healthcare community and look forward to being a resource, provider and partner for many years in the region. We are committed to providing the best care, support and access to patients and families in need of mental health services.
Our Mission is to provide compassionate and highly effective mental health treatment options in the most appropriate setting to meet the diverse behavioral health needs of the communities we serve.
Willow Creek Behavioral Health 1351 Ontario Road Green Bay, WI 54311
(920) 328-1220 www.willowcreekbh.com Fall 2017 | Collective IMPACT 33
Greater Green Bay Chamber 300 N. Broadway, Ste. 3A Green Bay, WI 54303
Wireless Solutions Built For You
• Nationwide Coverage • Unlimited Talk,Text & Data Plans • Large selection of mobile devices
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1.800.236.0055
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www.cellcom.com
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facebook.com/cellcom
Any Retail Location
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