Fall 2019 Collective Impact by Greater Green Bay Chamber

G R E AT E R

GREEN

B AY

CHAMBER

FALL

2019

PUBLISHED BY THE GREATER GREEN BAY CHAMBER FOR CHAMBER MEMBERS

Collective Impact is published quarterly by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. Collective Impact is supported by advertising revenue from member companies of the Greater Green Bay Chamber. For information about the advertising rates and deadlines, contact sales at 920.593.3418. Collective Impact (USPS 10-206) is published quarterly for $18 a year by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay, WI 54303. Periodicals postage paid at Green Bay,WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. PH: 920.593.3423. COMMERCIAL LITHOGRAPHY

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CONTENT FALL 2019 | ISSUE 27

06 16 22 26 30 33

WORKFORCE DEVELOPMENT ECONOMIC DEVELOPMENT GOVERNMENT AFFAIRS MEMBERSHIP SERVICES FROM THE CHAMBER PRESIDENT CHAMBER MEMBER ANNIVERSARIES

Cynthia Treleven Menn Law Firm, Ltd.

s I reflect on the honor of serving as the chair of the Greater Green Bay Chamber board, I am struck by how quickly the year has gone, but also on how much has been accomplished. It has been a fast-paced and very productive year, filled with significant progress for the organization. Before I report on that, I feel compelled to speak to my path of experience with the Chamber as I believe it’s something with which many people can identify. My initial interaction with the Chamber was through the 13 years I served Advance economic development in several volunteer capacities including two years as the Advance board chair. Through that experience, I developed a keen appreciation for the economic development arm of the organization, perhaps most significantly with the creation and execution of the Greater Green Bay Economic Development Strategic Plan. However, like many Chamber members, I engaged with the Chamber in just one aspect of it. Now, having served on the Chamber’s board, I have obtained a more holistic view of the Chamber and its role in building prosperous businesses and a thriving community. Like many before me, I was stunned by the breadth and expansiveness of the Chamber’s programming and work, as well as how all the areas are integrated and support each other.

2 Collective IMPACT | Fall 2019

I believe their interconnectivity is a testament to how well-crafted the Chamber’s internal organizational strategic plan was constructed. That plan (which is different than the community-owned economic development strategic plan) provides proportionality for not only economic development, but also workforce development, member services and government affairs. Collectively, that is what constitutes the member experience and provides the level of impact the Chamber has on the community. As I end my tenure as chair, I acknowledge the dedicated work of the talented Chamber board and staff and the progress we made this past fiscal year with regard to both the economic development strategic plan and the Chamber’s overarching strategic plan. Each time we met as a board, we learned more about how the seven task forces of the community-owned plan are driving the 11 initiatives of the economic development strategic plan forward. While there are too many progress updates to highlight them all here, they indeed encompass every aspect of the strategic plan. Below are a few examples. There was significant work on behalf of the Southern Bridge Corridor. This corridor has been studied for decades; however, true progress didn’t occur until a coalition of Southern Bridge stakeholders were successful

in adding an interchange onto I-41 in the state budget as phase 1 of the Southern Bridge Corridor. While Governor Evers vetoed this language from the state budget, Chamber staff who have worked diligently on this effort have received reassurances from the Wisconsin Department of Transportation that they will study and plan for an interchange near the location of the Southern Bridge Corridor. We have a growing number of companies committed to the CEO Action Pledge through the diversity and inclusiveness task force of the Greater Green Bay Economic Development Plan. We have culled best practices in downtown development from two city research visits. On the entrepreneurism/innovation ecosystem forefront, the Chamber’s Startup Hub (formerly the Advance Business & Manufacturing Center) is almost at full capacity and its management of the Urban Hub (formerly the T2 Accelerator) has garnered numerous inquiries into the co-working space. The Startup Hub took an existing program, reevaluated it, identified needs and repurposed it to make sure it was a vital part of the entrepreneurial ecosystem before relaunching it. In addition, workforce development has been top of mind with the Chamber as much as it is with its member organizations.

Among workforce development’s efforts is the extension of Parents, We Need You, an initiative focused on engaging parents in discussions with their children regarding career exploration as well as development of life skills. Partners in Education continues to elevate this campaign by bringing presentations to the workplace to educate parents on how our resources can help them guide their children as they explore career paths with an emphasis to consider the industries with the greatest workforce demands. These examples – and all those highlighted in this issue – are just some of the evidence that the Chamber is most definitely not about the status quo. While the Greater Green Bay Economic Development Strategic Plan is not the Chamber’s, it’s clear the Chamber is aligning and guiding it as well as executing on the pieces of it within its wheelhouse. Moreover, I am pleased and impressed with the mindfulness the Chamber exhibits day in and day out with regard to how it operates for the betterment of its members. The Chamber continues to be 1,200 member businesses strong; those businesses represent nearly 88,000 employees in Brown County. It’s been interesting to learn that while the Chamber counts 29 of the 30 largest privately held businesses in its membership, there are concerted efforts to serve small business as well. Eighty percent of the Chamber’s member businesses employ 50 or fewer employees. Chamber staff continue dialogue on how to cater to the unique needs of the various sizes and industries of businesses with whom we work. As Laurie continues to lead the organization, I have absolute confidence in how her focus extends to the role the staff plays in members’ ROI. To that end, she has made staff development and team development a priority within the organization’s culture. I appreciate that the organization is led by a servant leader who cultivates organizational and mission success and sustainability. To ensure future programming meets members’ evolving needs and ROI, look for the Chamber to issue a membership-wide survey in the near future. As I step down, I wish thank the previous chairs for their mentorship and to congratulate the Chamber’s incoming board chair, Steve Baue, ERC Counselors and Steve Baue, LLC. Steve, I wish you much success in your year of leadership. Serving as the chair of the Greater Green Bay Chamber board has truly been one of the greatest honors of my professional career. I am grateful to the entire Chamber board and to Laurie and her team for the opportunity and privilege to have served.

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Mark Kaiser Lindquist Machine Corporation

Kristin O’Grady Georgia-Pacific

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WORKFORCE DEVELOPMENT

CONVENING BUSINESSES AND EDUCATIONAL PARTNERS TO INSPIRE THE WORKFORCE LEADERSHIP GREEN BAY Leadership Green Bay appeals to professionals interested in growing as a leader and becoming more engaged in the community. To date, more than 1,250 graduates from more than 366 alumni companies have developed valuable leadership skills while also having a large impact on the community with almost 3.6 million volunteer hours served.

THIS YEAR’S ACHIEVEMENTS

Celebrating its 35th program year

Class of 2019 community projects • Brown County Health & Human Services Family Center • Barkhausen Sensory Woods Expansion • NEW Zoo & Adventure Park Playground • Camp Lloyd Endowment Fund • Syble Hopp School Playground Additions • Eye Heart World Awareness Event

6 Collective IMPACT | Fall 2019

Class of 2019: 42 graduates

1,270 graduates in the program’s history

program alumni serve on program committees

WORKFORCE DEVELOPMENT

GREATER GREEN BAY TEEN LEADERSHIP

students from

area high schools

community projects

The goal: Bring together area high school students to develop their leadership skills and engage in the community has lasting impacts and creates positive change for the area.

• Cancer Care Packages • Good 4U Health Recipes • Initiative Kindness • Project Wellspring • Smiles for Soldiers

SUPPORTING EDUCATION WITH SCHOLARSHIPS

Annually, the Brian LaViolette Family Scholarship is awarded to a high school senior from a Partners in Education school. The 2019 recipient, Madelin Corrao, was a De Pere Redbird. Two Technical College Scholarships were awarded to two seniors: Destiney DeJardin of LuxemburgCasco and Kyle Grant of Denmark.

Fall 2019 | Collective IMPACT 7

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WORKFORCE DEVELOPMENT

FIND YOUR INSPIRATION exhibitor booths from

This annual event showcases Greater Green Bay’s wide range of careers to more than 3,600 8th grade students

career clusters

In its inaugural year, the FYI Community Exploration Night hosted more than 200 guests

YOUTH APPRENTICESHIP Agriculture, Food & Natural Resources: 29

Architecture & Construction: 39

Transportation, Distribution & Logistics: 21

Finance: 5

students

Science, Technology, Engineering & Math (STEM): 1 Marketing: 2 Health Science: 34 Manufacturing: 46 Hospitality, Lodging & Tourism: 11

Information Technology: 5

businesses

Fall 2019 | Collective IMPACT 9

WORKFORCE DEVELOPMENT

2019 GOLDEN APPLE AWARDS Record number of Golden Apple nominations 11 of Greater Green Bay’s finest teachers were recognized as recipients; 58 were recognized as Teachers of Distinction

Golden Apple recipients and Teachers of Distinction earned their teaching degrees from area colleges

PARTNERS IN EDUCATION INITIATIVES During the past year, the Partners in Education board of directors committed to focusing on two initiatives: Equity in K-12 Public School Funding and Parent Engagement.

Funding equity

We moved the needle after the Blue Ribbon Commission presented their funding, leading to changes in the 2019-2021 Wisconsin State Budget. The changes: • Increased revenue limit per pupil adjustment, • Increased low revenue adjustment per pupil, • Increased reimbursement percentage for special education, • Increased aid for school mental health services

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Fall 2019 | Collective IMPACT 11

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Workplace Wellness does more than provide membership cards. We create a partnership in well-being offering a healthier workplace environment by providing a plan that can include:  Membership Match Incentive

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WORKFORCE DEVELOPMENT

PARENT ENGAGEMENT

Encouraging parental involvement in career conversations and life skill development with their children.

1,000

parents reached through Brown County Library Summer Reading program

company information sessions to inspire parents to join the conversation

Featured on Highway 172 billboard and in WisPolitics Almanac. Partnerships with 5 media outlets airing public service announcements

Attraction and retention efforts 1. Alumni director committee: Convened local college alumni directors to share and create resources to promote the Greater Green Bay area. 2. Accompanying talent committee: Convened human resource professionals to discuss and collaborate on workforce needs for recruiting and retaining talent. 3. Veteran attraction: Created marketing materials to promote career opportunities, area businesses and the Greater Green Bay area to transitioning veterans.

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WORKFORCE DEVELOPMENT

PROGRAM ENGAGEMENT More than

events this year

More than 2,000 participants in events

Nearly 100 companies engaged with corporate memberships

22,304 hours of professional development

COMMITTEE IMPACT • Hosted our first-ever 2020 Visionary Kickoff, welcoming more than 30 additional volunteers to our 6 committees, totaling 80+ volunteers • CurrentWeek

community organizations/ businesses

people attended events throughout the week

volunteer hours in the week alone

• Partnered with several local nonprofits, including Greater Green Bay Community Foundation for the Give BIG Green Bay campaign. We drew more than 140 people at the Give BIG Green Bay After 5, raising awareness of our local nonprofits. 14 Collective IMPACT | Fall 2019

Increase in individual members

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COMMUNITY ENGAGEMENT Volunteering at Fridays on the Fox raised more than $6,000 for programming –

more than $1,300 than the year prior!

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Greater Green Bay SOUP in May 2019

Attendees contributed nearly $1,500 at the event held at Stadium View Bar & Grill. The Micah Center, the benefactor of the funds, purchased meat and other supplies for hosting community grill-outs this summer complete with basketball, cornhole and other games.

Greater Green Bay SOUP in November 2018 The Green Bay Shoe Closet was voted the recipient of the $1,313 contributed at the Green Bay Distillery event. The Green Bay Shoe Closet used funds for the 2019 Green Bay East High School track season.

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ECONOMIC DEVELOPMENT

The economic development arm of the Greater Green Bay Chamber not only drives the Greater Green Bay Economic Development Strategic Plan’s 11 initiatives and seven task forces, but incorporates elements of it into its everyday work. (Learn more about the plan at www.greatergbc.org/economicdevelopmentplan)

KEY STRATEGIC PLAN PROGRESS/MILESTONES THIS PAST FISCAL YEAR The following are select callouts of progress among the task forces. Business development task force This task force’s efforts included: • Kelly Armstrong, vice president of economic development, attended the SelectUSA Investment Summit in June, a first of our efforts to perform proactive business attraction at international trade shows with foreign companies looking to establish their first North American footprint. This event put Greater Green Bay out there as a place to expand business. • Economic development hosted foreign trade forums for local companies to help them understand changes happening rapidly and the implications of NAFTA and USMCA, including: • Welcoming Consul General Julián Adem Díaz de León of Mexico to discuss the new United States-Mexico-Canada Agreement (USMCA) and its impact in Wisconsin. As Wisconsin’s second largest market for exports, it is important this passes to move growth and free trade. • Hosting the Wisconsin Economic Development Corporation Brexit Forum at the Startup Hub, discussing how the proposal for the United Kingdom to exit the European Union impacts business done internationally. • Hosting an Opportunity Zone event with Baker-Tilly to offer businesses insights into how certain investments in lowerincome areas can provide significant tax advantages. 16 Collective IMPACT | Fall 2019

ECONOMIC DEVELOPMENT

A group of Greater Green Bay business people visited Kansas City to learn best practices in downtown development.

The former Advance Manufacturing & Business Center has been completely rebranded as the Startup Hub, the front door to the Greater Green Bay entrepreneurial ecosystem.

Downtown and urban development task force Economic development led two study trips to learn best practices in downtown development in particular in both Indianapolis and Kansas City. Indianapolis showcased the importance of innovation and mixed-use development, arts and culture and engaging waterfront activity to their success. Kansas City also incorporated the use of arts and culture as well as the role of higher education and entrepreneur need for technology and connectivity. Its key takeaways included the role of public art, and marketing it well, as well as creating an overall city funding strategy for development. Startup Hub Ron Franklin, Hub manager, joined the economic development team in fall 2019. In February, he oversaw the rebranding, relaunching and marketing of the Startup Hub to be the front door of the Greater Green Bay entrepreneurial ecosystem including fully

Ron Franklin addresses the media at the launch of the Urban Hub in the heart of downtown Green Bay’s Rail Yard Innovation District.

renovating the physical space to be more modern in style and amenities. This included partnerships with companies aimed at advancing technology in the Startup Hub including Microsoft and Stellar Blue Technologies. The Startup Hub is increasingly striving to market to millennials and two- and four-year college students, a group ripe to be entrepreneurs. Because the Startup Hub is more than a physical space – it features three partners that offer small business-oriented resources – it also launched the Entrepreneurial Education (E2) monthly seminar series to provide free, valueadded programming to entrepreneurs. As of August, the Startup Hub had achieved nearly 100% tenancy in its office space and 96% capacity in its manufacturing bay (one open manufacturing bay). This includes seven new businesses since April 2019 and three business expansions amid two graduations from the Startup Hub. This is an outgrowth of the concerted efforts to be engaged in

the community and participate in public speaking sessions. Urban Hub The Startup Hub took over operation and management of the Urban Hub downtown coworking space as an extension of the Startup Hub in July. This space targets both small-scale businesses that need a vibrant workspace with high-speed Internet and other amenities as well as corporate clients seeking “overflow” space for employees visiting from out of town or for offsite retreats or brainstorming meetings. The physical space is being redesigned to better suit our target market including offering fixed desks, floating desks, corporate groups and a meeting center.

Fall 2019 | Collective IMPACT 17

ECONOMIC DEVELOPMENT Attendees of the Check Your Blind Spots” unconscious bias tour sign pledges.

Matthew Kee, startup development manager, presents at a startup business event.

“Since the launch of the [Greater Green Bay Economic Development’ Strategic Plan in 2017, our task force continues to provide opportunities that facilitate education, dialogue and action around diversity and inclusiveness issues. Most recently, the Check Your Blindspot: Unconscious Bias Tour was held in Green Bay which provided participants with an interactive experience to help them learn more about their own unconscious biases or blindspots. Our efforts have been well received, and our task force looks forward to even greater community engagement in the future.” - Robyn Davis, president and CEO, Brown County United Way

Other startup development efforts • The hiring of Matthew Kee as startup development manager in economic development. An entrepreneur himself, he has had conversations with more than 30 entrepreneurs about their needs and “pain points,” as well as discussions with over 15 potential investors. Kee has uncovered three major ecosystem challenges that we will work to address, including: 1. Lack of capital connections — Capital exists to fund new ideas and startups, yet it is largely disconnected from local entrepreneurs, with many cases of angel investing or venture capital activity occurring from entities outside the region. There is a lack of connective tissue for local investors to fund local ideas. 2.iLack of entrepreneurial connections — Entrepreneurs are disconnected from each other; a business-minded individual seeks a technical person to collaborate on an idea, or simply for mentorship and camaraderie, and yet a coherent entrepreneurial community does not yet exist. 3. Lack of corporate connections — Corporates are largely disconnected from local innovation. A lack of visibility into local startups is an issue because they could help to solve an internal problem; conversely, in some cases, corporates do not have corporate innovation plans. These three findings are vitally important because they represent the area in which the Greater Green Bay Chamber economic development team will seek to create resources to fill the gaps, one of which will occur during Startup Wisconsin Week in November. Diversity and inclusiveness task force • A growing number of area companies have signed the CEO Action Pledge of the CEO Action for Diversity & InclusionTM (including the Chamber, the first chamber of commerce to sign). The pledge is a leadership-level commitment to implement the pledge within the workplace and to embrace behaviors around diversity and inclusion. • In June, Schreiber and Associated Bank hosted the CEO Action “Check Your Blind Spots” unconscious bias tour. The mobile tour bus offered participants an opportunity to learn about and explore ways to mitigate unconscious bias in their everyday lives. Through a series of immersive and interactive elements, participants were exposed to the nuances of unconscious bias, and were offered an opportunity to sign the I Act On pledge to address personal biases and drive inclusive behaviors. Transportation and connectivity task force This past year, we were excited to welcome Frontier’s direct flight to Denver and to meet with CN (Rail) about their history and present efforts in the Greater Green Bay area. Read more about the Chamber’s efforts in furthering the Southern Bridge efforts in the government affairs section.

18 Collective IMPACT | Fall 2019

2020 THINK TANK DATES ANNOUNCED

Grab a friend and join us for our complimentary monthly leadership events held at our headquarters in downtown Green Bay or online! All Think Tank events start at 7:45am January 10th February 7th March 6th

April 3rd May 1st June 5th

August 14th September 18th October 2nd

November 6th December 4th

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ECONOMIC DEVELOPMENT

BUSINESS RETENTION AND EXPANSION (BRE) The Chamber’s business retention and expansion (BRE) efforts focus on growth of existing firms. Did you know that up to 80 percent of new job growth and investment in a community comes from existing businesses? BRE looks to build relationships with businesses to connect them with resources for growth and expansion locally. This is accomplished through onsite business visits to learn about challenges, connect the right entities, find resources and solve issues so businesses can flourish.

BY THE NUMBERS More than

BRE visits

Companies’ biggest challenge continues to be workforce availability. Second on the list: available manufacturing space

90%+ of businesses visited rated the area’s business climate as “good” or “excellent” which is consistent with trends from past years

business retention visits resulted in referrals to more than 20 partner organizations including the NEW Manufacturing Alliance, workforce development resources (including those at the Chamber), Wisconsin Economic Development Corporation, local municipalities and more

9 out of 10 businesses report an employment trend that is “stable” or “increasing”

BRE uncovered and has been actively involved in 11 retention/expansion opportunities for companies looking to expand their footprint in the Greater Green Bay area

“The BRE program, orchestrated by the amazing Chamber staff, provides community success through personal relationships and innovation. I believe the follow up and persistence that the BRE team provides has produced new momentum with our businesses. The proof of this is the results recognized in our community and region in the form of innovation, talent attraction, entrepreneurship and business expansion/economic development. The BRE program accomplishes these goals through assistance in keeping efficient lines of communication open, while showing as a community and region that we want our businesses to succeed and make our region their home.” – Travis Coenen, village administrator, Village of Wrightstown

Fall 2019 | Collective IMPACT 21

GOVERNMENT AFFAIRS

Southern Bridge (Interchange)

What happened — • Progress continues to be made on the Southern Bridge Corridor in De Pere. Last June, the Joint Committee on Finance amended the budget to enumerate expanding lane miles on I-41 and add an interchange at Southbridge Road. The budget also includes $6 million to perform the required environmental studies. With support from Sen. Andre Jacque, Sen. Rob Cowles, Rep. John Nygren and Rep. John Macco, this project is gaining steam. • Governor Evers used his veto pen to remove the interchange from the budget. However, we have been reassured by WisDOT that an interchange (the first phase of the Southern Bridge Corridor) will be part of the I-41 lane expansion project.

Why it matters — • The enumeration of I-41 represents a critical and expensive feature of the Southern Bridge Corridor. Its development is an important step forward in the overall completion of this project. This corridor will increase safety and efficiency and create opportunities for economic growth in southern Brown County.

22 Collective IMPACT | Fall 2019

Youth Apprenticeship Career Cluster Legislation

What happened — • Sen. Andre Jacque authored Senate Bill 72 at the request of the Greater Green Bay Chamber to ensure students had opportunities to explore careers in all 16 federally recognized career clusters. Specifically, this bill would expand the opportunities available to students who wish to participate in a Youth Apprenticeship program within the areas of: human services, government and public administration, law and public safety, education and training and business administration. By establishing programs that reach all career clusters, Senate Bill 72 allows schools and Youth Apprenticeship programs to reach out to students to fill jobs in these fields and create a pipeline of workers in these high-demand fields.

Why it matters — • Every industry/field is competing for employees. SB 72 will allow every employer to engage with the school district and Youth Apprenticeship Consortium to build a pipeline of workers. This bill also gives high school juniors and seniors a head start in education and career while obtaining valuable on-the-job training.

GOVERNMENT AFFAIRS

Current Young Professional Advisory Council (YPAC)’s work

Pets and outdoor patios

What happened — • YPAC has continued its work to retain and attract young professionals in the area through civic engagement. • YPAC developed a series of introductory videos to introduce each candidate in the spring mayoral race. • In addition, they hosted a “Dine n’ Develop” breakfast that introduced area young professionals to community projects in development in the community. This gave everyone in attendance an opportunity to learn about current projects and demonstrate how their involvement can benefit the community as a whole.

What happened — • Area businesses are increasingly pursuing opportunities for patrons to enjoy a meal in a pet-friendly environment. Through research and the development of an instructional guideline, businesses now have access to the information necessary to legally allow dogs in their outdoor seating areas. Thus, qualifying food establishments have the means necessary to obtain the required local and state permissions.

Why it matters — • YPAC serves as another method to attract and retain young professionals. By giving young professionals the opportunity to engage with local projects, they are able to share the needs and concerns of young professionals currently residing in our community. Through these actions, YPAC has fostered deeper connections between young professionals and the community. As we look at the current state of our workforce, it is important to continually strengthen our outreach and attract the talent needed in this area.

Why it matters — • Area businesses have instructions on how to obtain the certification to allow dogs at their establishments. Through this certification, businesses are presented with the information they need to provide a new marketing opportunity to appeal to community members.

Fall 2019 | Collective IMPACT 23

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GOVERNMENT AFFAIRS

GOVERNMENT AFFAIRS YEAR IN REVIEW Assembly Bill 159

What happened — • The Chamber supported Assembly Bill 159, which authorized the use of electric scooters. The bill allows local governments to regulate the usage of electric scooters. Through this bill, our communities can set the regulations for this new mode of transportation to enter our region and provide a quick alternative to traverse our roadways.

Why it matters — • Electric scooters represent a modern and more efficient way to travel without a vehicle. By the nature of its design, scooters create a unique opportunity to increase local revenue and further grow the “foot traffic” into area businesses.

K-12 Funding Formula

What happened — • We supported the Chamber’s Partners in Education board of directors as they worked to alter the current funding for K-12 students so it is more equitable. By doing so, low-spending districts are able to better serve their students. This means that schools are able to provide a modern education for their student populations, giving them the tools necessary to learn. This ultimately creates an equal opportunity for learning which benefits the development of our community’s workforce.

Why it matters — • By supporting equitable funding in schools, we are protecting the future of our workforce. To make students career or college ready, all students must have access to a modern education. These actions can ensure most educational needs are being met, thus developing strong employees to better grow both our workforce and the community.

Fall 2019 | Collective IMPACT 25

MEMBERSHIP SERVICES

Chamber member businesses

new members in 2018-2019

These businesses employ more than

86,000

of those businesses are “small,” employing 50 or fewer employees

retention of member renewal accounts

retention of member renewal dollars

employees

PERCENT OF CHAMBER BUSINESSES EMPLOYING

1-5 employees (39%) 6-20 employees (28%) 21-50 employees (13%) 51-100 employees (7%) 101+ employees (13%)

NEW MEMBERSHIP RESOURCES Membership worked with the communications department this year to make some changes that resonate largely with our smaller members (80% of our membership employ 50 or fewer employees). These include: • Creating a blog on our website that offers members an opportunity to showcase their knowledge as subject matter experts. See www. greatergbc.org/blog • Bolstering our member deals page on our website, on which members offers fellow members exclusive discounts. See www. greatergbc.org/memberdeals • Continuing to build use of the membership news page on the website, on which members can share out their growth, development, expansion, events and more. See www.greatergbc.org/membershipnews 26 Collective IMPACT | Fall 2019

PERCENT OF CHAMBER BUSINESSES IN SELECT INDUSTRIES Hospitality (12%) Nonprofit (7%) Medical (6%) Manufacturing (6%) Retail (6%) Advertising/marketing/ broadcasting (5%) Finance/banking (5%) Real estate/housing (4%) Insurance (3%) Education (3%) Architects/ engineers (3%)

Construction/contractors (2%) Distribution (2%) Technology (2%) Government (2%) Employment services/ staffing (2%) Law/legal services (1%) Other (entertainment, transportation, clubs, organizations, convenience marts, various service industries) (29%)

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Joleen Allard Green Bay Area Newcomers & Neighbors Janelle Binsfeld Thrivent Financial® Barb Braun PAi Retirement Services Mary DeChamps U.S. Bank Mark Dunning LaJava Roasting House Tori Grant Wellhouse University of WisconsinGreen Bay Terry Hetzel Oneida Nation Tony Hoslet Hoslet Consulting Incorporated DBA Sandler Training Kasha Huntowski Neville Public Museum Foundation Jim Knopf SERVPRO of East & West Brown County Stew Koskinen The Benefit Companies of Green Bay, Inc.

Patrick Olejniczak Kress Inn Jan Padron National Railroad Museum Steve Roth Profile by Sanford Lynn Schad Wisconsin Public Service Corp.

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2018-2019

MEMBERSHIP SERVICES

EVENTS &

REGISTRATION 2018 Annual Dinner – 664 attendees 2018 Manufacturing Awards – 309 attendees, 12 nominations 2019 Business Recognition Luncheon – 585 attendees, 35 nominations in 5 categories 2019 Welcome Back Packers Luncheon – 1,043 attendees 2019 Future 15 – 417 attendees Golf Outing – Sold out with 160 golfers Business After Hours – 643 attendees (September – May) Power Networking Breakfast – 645 attendees Golden Apple Awards – 635 attendees Ribbon Cuttings/Ground Breakings – 43 Seminars/Workshops – 272 attendees Food for Thought events – 116 attendees

Business Recognition Awards Sara Oettinger Imperial

Legacy of Leadership John M. & Meredith B. Rose Business Leadership Award The Children’s Museum of Green Bay Leo Frigo Leadership Award Tom Swiecichowski

Business Person of the Year Kate Burgess Elevate97 Special Accomplishment Literacy Green Bay, Inc. Growth The Heel Shoe Fitters Cornerstone McDonald Companies Entrepreneurial:Matchback Systems, Inc.

Large Company ProAmpac Medium Company Carnivore Meat Company Small Company J&R Machine, Inc. Workforce Development Kewaunee Fabrications 28 Collective IMPACT | Fall 2019

Abby Brezinski New Community Shelter

Dan Terrio Capital Credit Union

Matt Buchanan City of Green Bay department of community & economic development

Jenny Tice Scholarships, Inc.

John P. Bushmaker Brown County Health & Human Services Jenene Calloway Schreiber Foods Cordero X. Cornelious-Barkley Associated Bank Bradley Klingsporn Brown County Skyla Loritz PAi Retirement Services

Nicole Virant Family & Childcare Resources of N.E.W. Young Entrepreneur of the Year Tony Ehrbar American Tent & Sidewall Next Generation Best Place to Work Capital Credit Union Young Professional of the Year Abby Brezinski

James P. Nick Dental Care Alliance Tommie Preslaski Associated Bank Steve Roth Profile by Sanford Meghan Scanlan Performa, Inc. Brehanna Skaletski Big Brothers Big Sisters of Northeast Wisconsin

Daniel Whitney Award Paul Belschner president and CEO, Base Companies ATHENA Award Robyn Y. Davis president and CEO, Brown County United Way

Teri Deavers Bay View Middle School

Mallory Lichon Pulaski High School

Marisol Evans Washington Middle School

Lindsey Przybylski Pulaski Community Middle School

Jeffrey Gosse Pulaski High School

Mary B. Swinford Bay View Middle School

Linda Hart Early Learning Center

Ann Brennenstuhl, Deb Patterson, Stacie Schabow and Sheryl Stathas Valley View Elementary School

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Fall 2019 | Collective IMPACT 29

s I embark on my ninth year as Chamber president, I’m just as excited about what’s to come as I was when I accepted this role.

Everything that lies ahead in the 2020 fiscal year reflects planning, initiatives, efforts and strategy that tie back to our mission statement. It’s not enough to do; my staff and I have to be mindful of why. We stayed true to our mission this past year with programs, services and other value-adds for our stakeholders and members, and going forward is no different. Economic development The Greater Green Bay Economic Development Strategic Plan drives much of the work our economic development arm does. Among the many things on the docket: • We kicked off the five-part Manufacturing Forward series for manufacturers last month with the Northeast Wisconsin Manufacturers Alliance. This series targets small- to midsize manufacturers with topics that have great bearing on manufacturers’ ability to compete globally: artificial intelligence, automation and cybersecurity. • Also on the entrepreneurial forefront: In March, our region will welcome a VentureBeat event called BLUEPRINT to Northeast Wisconsin. BLUEPRINT is an event focused on showcasing regional tech success stories and to discuss the age of AI and automation to build their workforce. • Our economic development arm is also playing a supportive role in making Toward One 30 Collective IMPACT | Fall 2019

Wisconsin happen. This inclusivity conference set for April 2020 in Green Bay is a natural complement to the work of the strategic plan’s diversity and inclusiveness task force with regard to address the most pressing barriers to inclusion in the workplace, and to share best practices on a broad scale. • In addition, we will host a community update on the Greater Green Bay Economic Development Strategic Plan on Dec. 10 so mark your calendars. Member services Speaking of forward: Many of our other efforts are focused on driving the Chamber and its member businesses forward. Our membership services team is incorporating additional best practices with regard to our retention efforts. The Chamber, the second largest in the state, is proud to have a toptier retention rate among chambers of commerce when it comes to retaining our members. But we operate from a continuous improvement model, and part of that is recognizing that most people who join identify with a program and not with the overarching Chamber. So we are assessing what we share, when and with whom, and tailor some new outreach to that end to build on not only participation but other forms of engagement that provide value to our members. And speaking of membership: You will see an increased effort around Small Business Saturday (in collaboration with organizations with existing strong efforts) but especially around Small Business Week this coming year as we aim to provide

even more value to our small business members. We recognize that 80% of our membership fits in the category of “small business” (defined as 50 or fewer employees) and face challenges unique to larger businesses. We also continue to finesse our Membership ROI event, and I encourage members to take advantage of this free quarterly opportunity. Can you answer why you’re a member? One hour at this event can reveal a lot of “a ha’s” when it comes to how you can maximize the value of your membership. In the same vein – maximizing benefits and efficiency – I’m very excited that we will begin the preliminary steps toward mapping out incorporation of a new customer relationship management (CRM) tool. We recognize that we need the right technology to be efficient as well as relevant and responsive to our membership. This software will be used Chamber-wide and impacts every program and service. I’m pleased our board of directors recognizes the importance of investing in this software as it will touch every member in some fashion in your membership experience. Workforce development On a workforce-specific front, our workforce development area continues to work on ways to enhance talent attraction and retention in our area. • Current Young Professionals is creating new materials to better outline the value of Current for young talent attraction and retention at a corporate level. • Other workforce programming focuses on other age brackets; our Youth Apprenticeship

program continues to grow in providing an opportunity for high school juniors and seniors to work onsite with participating businesses in a variety of career clusters. We are striving to place 194 students again this fiscal year. These apprenticeships offer students an opportunity to learn more about specific career paths as well as workplaces. • To that end, and on a broader scale, we will provide our 5th annual Find Your Inspiration event for 3,600+ 8th graders in November. There, students meet with businesses at 70+ interactive booths to learn about career opportunities that might fit their strengths and interests. For the second year, we will offer a Community Night the evening before that is open to all community members including families of the students participating. The Community Night is an opportunity to learn about career paths you may not even know existed, or existed at businesses you only think of for certain positions. • To further aid in that, Partners in Education is aiming to offer several half-hour presentations each quarter in business settings to educate parents about resources available for career exploration with their children. The initiative, Parents, We Need You, focuses on helping parents learn how to engage in career exploration conversations with their children and give them tools to steer them in the right direction. Our Partners in Education arm recognizes how busy people are, and yet how important this is; hence, the rationale for offering this through the business setting. Branding Greater Green Bay On the attracting talent forefront, we’re about to embark on some very purposeful research that’s a first step toward defining the Greater Green Bay brand and telling the story of our community. We continually hear how we don’t have a unified message or brand for our community, and in typical Chamber fashion, staff and marketing professionals from key member organizations are doing their due diligence. We recognize there’s a huge gap in this area but we need to do the research and engage

the community as we move through the phases of this project. Fortunately, we are working with the St. Norbert College Strategic Research Institute for the research component both in-state and to survey individuals in bordering states, as well as a local marketing and branding company that’s providing significant in-kind work and a number of local marketing and branding professionals whose employers support their work with this initiative. This work is a testament of the power of collaboration, and I’m very excited to see where this lands in the next year. Government affairs We’ve been busy with work related to the Southern Bridge Corridor and with regard to career clusters, and both those efforts continue in the 2020 fiscal year. This corridor has been studied for the last 23 years; however, true progress didn’t occur until a coalition of Southern Bridge stakeholders were successful in adding an interchange onto I-41 in the state budget as phase 1 of the Southern Bridge Corridor. While Governor Evers vetoed this language from the state budget, Chamber staff who have worked diligently on this effort have received reassurances by the Wisconsin Department of Transportation that they will study and plan for an interchange near the location of the Southern Bridge Corridor. This work continues in this fiscal year with efforts to fund and perform an engineering study. And while the federal government recognizes 16 career clusters, the Department of Workforce Development only acknowledges 11. These are crucial to our business members, and include business administration, education and law enforcement, all essential to our future workforce pipeline. So we will continue to take steps toward making the career cluster bill a reality.

Services (CMS) has capped our residency program reimbursement to 0.08 full-time equivalents (FTEs), whereas we need at least a year-long program. This effort has passed committee, the furthest the effort has made progress to date. I commend everyone who has worked on this. Other items gaining traction include preliminary work on creating a cultural trail, an outgrowth of the Greater Green Bay Economic Development Strategic Plan’s downtown and urban development task force visit to Indianapolis. In the interest of collaboration, Mayor Eric Genrich is committing a city engineer to this undertaking, and several members of our Young Professionals Advisory Council (YPAC) are also involved in how to connect various districts – some of which need economic revitalization – throughout our community through arts and culture programming on a trail. The resulting trail provides connectivity both literally and in mindsets that we are all part of one tight-knit community. You can also read about progress with regard to the e-scooter project in the government affairs section of this issue. Our goal is to create a cohesive, comprehensive ordinance observed by all municipalities in the area while also enhancing how our municipalities can work together with the mindset of being a metropolitan government and improve living for local talent attraction. I could continue to go on, but I will sign off here with regard to efforts underway for this coming year. Keep apprised of what we have to offer by following the Chamber on social media and selecting targeted e-communications. Or, if you’re passionate about any of these topics, there may be an opportunity to engage on a Chamber committee. Contact us at 920.593.3400 if you’re interested.

We’re also close on gaining momentum with regard to the medical residency program modifications we’ve been working on for several years. The goal is for all students attending the Medical College of Wisconsin can perform a residency in Green Bay; right now, the Center for Medicare and Medicaid

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Fall 2019 | Collective IMPACT 31

32 Collective IMPACT | Fall 2019

OCTOBER

DECEMBER

5 YEARS

10 YEARS

Anduzzi’s Sports Club

Global Refractory Installers and Suppliers

15 YEARS

Community First Credit Union Imperial Supplies

Batzner Pest Control

Massart Chiropractic NorthCoast Productions Oral Health Partnership

15 YEARS

NOVEMBER

Innovative Services, Inc. New Tech Metals

10 YEARS

30 YEARS

Greater Green Bay Habitat for Humanity, Inc. Paper Transport, Inc. Pure Water Technology of Northern Wisconsin

15 YEARS

Viking Electric Supply

20 YEARS

Pieper Electric, Inc. d/b/a HiTech Automation

35 YEARS

Encompass Early Education and Care, Inc.

40 YEARS

Curative Connections, Inc. Law Firm of Conway, Olejniczak & Jerry, S.C.

Green Bay Boy Choir & Girl Choir Warehouse Restaurant Equipment, Inc.

25 YEARS

Nicolet National Bank Sure-Dry Basement Systems, Inc.

30 YEARS

Finance System of Green Bay, Inc. Libertas Treatment Center

Fall 2019 | Collective IMPACT 33

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Greater Green Bay Chamber 300 N. Broadway, Ste. 3A Green Bay, WI 54303

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