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PUBLISHED BY THE GREATER GREEN BAY CHAMBER FOR CHAMBER MEMBERS
Content
SPRING 2021 | ISSUE 32
Collective Impact is published quarterly by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. Collective Impact is supported by advertising revenue from member companies of the Greater Green Bay Chamber. For information about the advertising rates and deadlines, contact sales at 920.593.3418. Collective Impact (USPS 10-206) is published quarterly for $18 a year by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay, WI 54303. Periodicals postage paid at Green Bay, WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. PH: 920.593.3423. COMMERCIAL LITHOGRAPHY
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President’s message
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Membership services
06
Voices of membership
18
Economic development
32 Chamber member anniversaries
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W Laurie Radke, president/CEO, Greater Green Bay Chamber
Like any relevant organization, we recognize our strategic plan needs to be a living document that evolves as the world evolves around us. To that end, we reengaged our consultants, stakeholders and other community members to reassess the plan. In doing so, we can ensure its relevancy and continue to deliver on the strategic plan’s initiatives and deliverables. That convening, and continued energy and engagement, make the next phase possible. On a Chamber membership and events forefront, we look to convene more people, more often, in person. And yet we recognize how technology and virtual convening have benefits, too, and will find opportunities to weave
hen I look at all the amazing content in this issue related to membership and economic development, I am struck by one common denominator in particular: The Chamber is a convener.
Everything highlighted in this issue is about convening – convening different entities, businesses, volunteers, staff and other assets to create an environment for change, growth and development. Look at the Greater Green Bay Economic Development Strategic Plan as it enters its “2.0” stage. those in. It is exciting to think about the new opportunities that will unfold as we incorporate what we have learned working and convening virtually. As a member organization, we are proud to be here to fundamentally serve our members and look for ways to continue to enhance the member experience and live our mission. Executing on those deliverables has spurred some awesome changes to enhance the member experience – things like the implementation of a new customer relationship management (CRM) software later this summer. This will transform what you see and how you interface with our events and your member directory
and profiles online. Alongside that, we welcome Rick sense, our vice president of development and government affairs with additional oversight of marketing, special events and membership. Read on to learn more about our new membership offerings and economic development’s deliverables as examples of how we’re listening, convening and executing. And stay tuned as we deliver even more examples of these in 2021.
As a member organization, we are proud to be here to fundamentally serve our members and look for ways to continue to enhance the member experience and live our mission.
Spring 2021 | Collective IMPACT 3
MEMBERSHIP SERVICES
Chamber membership is in a state of evolution – Unveiling the Chamber Membership Academy, Book Club and Council on Foreign Relations Myth: A member is a member is a member. Fact: The motivations for pursuing Chamber membership are as numerous and varied as the people and businesses that join the Chamber. If we’ve learned anything in the past 139 years, it’s that each member is unique. It’s no wonder: Member businesses span industries and sectors, longevity, number of employees, number of locations and a seemingly never-ending list of other variables. 80% of our membership falls into the small category (with 50 or fewer employees) yet our scope runs from the very small to the very large. And still, we’re succeeding in our deliverables as we have 91% retention of member renewal accounts. But this isn’t an article to pat ourselves on the back. Instead, these numbers are thresholds by which we continue to measure ourselves in terms of how you answer this question: What ROI do you receive from your Chamber membership? What mission-appropriate programming, services and other offerings don’t we have that would provide value to your business? It’s answers to these questions that prompt us to create new and additional ways to help our members succeed. Cutting through the clutter with personalized and customized offerings for our members is at the heart of what we’re striving for. “Chambers continue to grow and are more vital to the community than ever. The needs of the community demand the Chamber adjust and adapt, and one of the Chamber’s strong suits is convening the right people to identify issues and find solutions,” said Rick Sense, vice president of development and government affairs, Greater Green Bay Chamber. Delivering value is a never-ending quest, with the Chamber being available and in-tune with its membership’s needs. If the past year has taught us anything, it’s that we need to continually communicate and evaluate. 4 Collective IMPACT | Spring 2021
Here are three new and innovative programming ideas aimed at member engagement and retention: 1. The Chamber Membership Academy Launched in May, the membership team is engaging midsized members in providing a holistic overview of the community and how the Chamber is integrally intertwined in it. Participants will attend quarterly meetings in 2021, at which they will hear from guest speakers representing Greater Green Bay’s extensive
transportation systems, governmental bodies, historical agencies and other organizations. “In the process, these members will glean an in-depth understanding of Greater Green Bay as well as have an opportunity to connect with other members,” said Rick Sense, vice president
of development and government affairs. “The meetings provide a forum to learn about the area’s economic, talent and general business assets and resources. In a way, it’s a way to reintroduce these businesses to the community and what it has to offer them.”
2. Opening the book on the Chamber Book Club May also launched the first meeting of the Greater Green Bay Chamber Book Club, masterminded to encourage members to collectively read a book of broad appeal (first up: Lincoln on Leadership) and then relate it to work experiences and life experiences alike. “The book club is an approachable opportunity for people from a variety of backgrounds and
walks of life to discuss common themes they collectively read about,” said Allison Rodriguez, new membership manager. “It opens the door to discussion and sharing which can then lead to working toward solutions we can collectively embrace. It’s really a great example of how the Chamber convenes, facilitates and acts as a change-maker.”
3. The Greater Green Bay Council on Foreign Relations As our world continues to grow “smaller” and more intimate, is a regional focus enough? Is Greater Green Bay fully positioned to succeed in this changing, shrinking world? One way to better prepare for this opportunity is to convene the community around the conversation of Greater Green Bay and its unique position in the world.
Beginning in June, the Chamber will introduce the Greater Green Bay Council on Foreign Relations. The council will convene gatherings of principals and experts in current global affairs for a unique, candid and open dialogue and a respectful exchange of ideas on important topics like trade, foreign aid and economic growth.
“Collectively, these opportunities offer forums for the Chamber to serve as a convener, nurture relationships and gather people for a common effort,” said Sense. “We recognize the Chamber’s core purpose is to nurture relationships and gather people for a common effort. How that is administered may continue to change. With a generational shift in the population, we recognize deliverables have to adjust. We recognize we may see more people
interested and engaged in narrower portions of the organization.” “It’s really about discovering new ways to focus on the individuality of our members while committing to the entirety of the community,” he adds. “With programs like these, we’re finding ways to continue to be relevant to our membership.”
Look to future issues of Collective Impact for more information on the Council.
Want to learn more? Contact Rick Sense at 920.593.3428 or rsense@ greatergbc.org.
Spring 2021 | Collective IMPACT 5
Voices of membership Why Chamber membership? The reasons are innumerable. Here are some insights into our members’ “whys” from the members themselves. Hear more in depth what drives these businesses and organizations to be Greater Green Bay Chamber members on the Greater Green Bay Chamber’s on YouTube channel and find the member testimonials 2021 playlist.
Action Financial Strategies, LLC Member since: Nov. 27, 2018 Business established: 1989 Featured member at the organization: Bradley L. Ruh, ChFC®, CFP®, owner, financial adviser What is your why for continuing to be a Chamber member? “As we frequently remind our clients, we too, as business owners get so busy working ‘in’ our business, that we need to make more of an effort to work ‘on’ our business. The Chamber provides some invaluable tools to help us do just that. The most significant benefits to Action Financial Strategies being actively involved in the Chamber include: 1. Relationships, 2. Visibility, 3. Promotion, 4. Community Connection and 5. Programs & Events.” What is your favorite experience/moment/event with the Chamber? “We had a blast at the 2020 Golf Outing (even with the less-than-ideal weather!) and are certainly looking forward to the 2021 Outing. The opportunity to provide fellow business owners with a Food For Thought presentation on how to craft a Life Plan for Your Business was another favorite.”
AT&T Member since: June 30, 1973 Business established: Bell Telephone was established in 1877 Featured member at the organization: Robyn Gruner, director, external affairs What is your why for continuing to be a Chamber member? “No other organization provides the resources, connections and opportunities the Chamber provides. Our employees enjoy the networking and personal/professional development opportunities. The variety of programs and services available to members fulfills many gaps that cannot be found anywhere else. Our company and our customers benefit from the work the Chamber does, and we appreciate their commitment to our community and the region.” What is your favorite experience/moment/event with the Chamber? “It has been a pleasure learning and serving alongside other members on the Public Policy Council and the economic development board of directors for several years. Watching the growth and development of staff and programs has been very neat to witness over the tenure we have been involved. Keep up the excellent work!” 6 Collective IMPACT | Spring 2021
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Get a no-obligation quote before you renew. To learn more, visit uhc.com/Wisconsin or talk to your broker or UnitedHealthcare representative. *Please consult a tax and/or legal advisor to determine if, by receiving this surplus refund, there are any restrictions or obligations, or whether the surplus refund is taxable. Administrative services provided by United HealthCare Services, Inc. or their affiliates. Stop-loss insurance is underwritten by All Savers Insurance Company (except MA, MN, and NJ), UnitedHealthcare Insurance Company in MA and MN and UnitedHealthcare Life Insurance Company in NJ. 3100 AMS Blvd., Green Bay, WI 54313 (800) 291-2634. B2B EI20326432.0 9/20 © 2020 United HealthCare Services, Inc. All Rights Reserved. 20-326433
Spring 2021 | Collective IMPACT 7
BConnected, LLC Member since: May 28, 2011 Business established: 2011 Featured member at the organization: Mark Dunning, community growth manager What is your why for continuing to be a Chamber member? “The Greater Green Bay really has proven to be the ‘convener of opportunity’ to me, welcoming a newcomer to the community and empowering me to build a professional network, rapidly. I am grateful for the meaningful relationships I have built through various Chamber events such as the Power Networking Breakfasts as well as serving in the Ambassadors’ Club. Chamber membership continues to provide new opportunities and connections for me, and I am grateful to extend the same advantages to fellow members along the way.” What is your favorite experience/moment/event with the Chamber? “One of my favorite events the Chamber hosts is the Welcome Back Packers Luncheon, hosted at Lambeau in partnership with the Packers. What an incredible opportunity to gather the business community and celebrate the return of football as a player or coach from the team is seated randomly at each table. The environment is electric, and it has been great fun to see the strength of our business community intersecting with the uniqueness of our very own NFL team.”
Brown County United Way Member since: June 30, 1983 Business established: 1925 Featured member at the organization: Robyn Y. Davis, J.D., president and CEO What is your why for continuing to be a Chamber member? “The mission of Brown County United Way (BCUW) is to unite people, resources and ideas to create community solutions that strengthen every person in every community. Cross-sector collaboration is vital to our work as we focus on the pillars of education, health, financial stability and community connection. Our Chamber membership provides a vital connection to our local business community and allows us to support the Chamber’s mission of creating a thriving community. Many members of the business community serve in a variety of volunteer roles associated with BCUW. We are honored by the Chamber’s valuable and long-standing partnership in many of our communitywide initiatives. BCUW staff serve on the Partners in Education board as well as the Chamber’s diversity and inclusiveness task force. We are also members of Current Young Professionals which provides learning opportunities and community engagement for BCUW’s young professionals.” What is your favorite experience/moment/event with the Chamber? “My favorite Chamber moment was nominating Jenene Calloway for the 2020 ATHENA Award and then helping to organize the surprise announcement that she was the recipient. It was a great day of celebration with her family, friends and colleagues from Schreiber Foods.”
8 Collective IMPACT | Spring 2021
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Spring 2021 | Collective IMPACT 9
Green Bay Packers, Inc. Member since: Oct. 7, 1987 Business established: 1919 Featured member at the organization: Aaron Popkey, director of public affairs What is your why for continuing to be a Chamber member? “The Greater Green Bay Chamber acts as the community’s team for economic development. The Packers are proud to be a part of that team and playing our role, be it leading and supporting initiatives, helping recruit companies, convening creativity or simply hosting exciting football weekends. Through this involvement we are excited to be contribute to the success of the community and its enhanced quality of life.” What is your favorite experience/moment/event with the Chamber? “I don’t necessarily have one moment, but multiple moments at board meetings or events where I’ve witnessed connections made, conversations had and ideas generated that demonstrate the energy and will to always be moving our community forward.”
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IKOR Life Care Management for Seniors and Individuals with Disabilities Member since: Jan. 22, 2017 Business established: 2016 Featured member at the organization: David J. Ferguson, M.D. What is your why for continuing to be a Chamber member? “I’m a member of the Chamber because it helps me build and maintain relationships with a group of individuals interested in the welfare of the Greater Green Bay community.” What is your favorite experience/moment/event with the Chamber? “For me, it was participating in Leadership Green Bay. I appreciated the opportunity to spend time with a great group of people and learn more about the community.”
Spring 2021 | Collective IMPACT 11
Julie M. Gile Photography Member since: June 24, 2019 Business established: 2017 Featured member at the organization: Julie M. Gile, owner and CEO What is your why for continuing to be a Chamber member? “I love being a part of the Chamber because it makes Greater Green Bay a better community, a more connected community and rewards the efforts of people who strive hard to make our community stronger.” What is your favorite experience/moment/event with the Chamber? “I knew nothing about the Chamber until I walked in the door of a Business After Hours event and Jim Knopf came up to me. He was all smiles, took me under his wing and asked me about myself. He introduced me around the room, answered all my questions and most importantly, made me feel I had a lot to offer the Chamber. This was three years ago, and every event I have been to since, Jim has come up to me and made me feel welcomed. People like this who genuinely care are the reason the Greater Green Bay Chamber is an awesome experience.”
Imaginasium Member since: Dec. 14, 1992 Business established: 1992 Featured member at the organization: Melinda Morella-Olson, director of strategic engagement What is your why for continuing to be a Chamber member? “The Chamber provides invaluable resources to business of all sizes, especially small businesses. In my experience, the programs of the Chamber have enhanced both my professional and my personal life. I’ve become more involved in my community, networked with local businesses and fostered important professional and personal relationships thanks to my involvement with the Chamber.” What is your favorite experience/moment/event with the Chamber? “My favorite moment/experience with the Chamber was probably the time I served on YPAC (Current Young Professionals Advisory Council). I’ve always been passionate about civic engagement, and this committee afforded me the opportunity to exercise that passion and share it with other young professionals in my community.”
12 Collective IMPACT | Spring 2021
Leonard & Finco Public Relations, Inc. Member since: Nov. 30, 1992 Business established: 1992 Featured member at the organization: Cole Buergi, vice president business development What is your why for continuing to be a Chamber member? “The Chamber is the central hub connecting area businesses, offering educational and networking opportunities as business and industry needs evolve and by providing members an influential voice on public policy. The Chamber also provides that vital link between the business community and area schools and universities to develop and prepare future generations to successfully enter the workforce.” What is your favorite experience/moment/event with the Chamber? “The Chamber’s annual Business Recognition Awards is among my favorite events as it showcases the incredible work companies throughout the area are doing. It’s interesting to see what each nominated company is doing within their industry and also for the community.”
Neville Public Museum Foundation Member since: May 20, 1999 Organization established: 1915 Featured member at the organization: Kasha Huntowski, executive director What is your why for continuing to be a Chamber member? “We believe it is important to retain talent in our region and to continue to support and make connections with other local businesses. The Chamber provides educational programming, leadership training and last but definitely not least, networking events to help our staff have a more robust social network which will help to retain them in the long run. As a small employer, we are not always able to provide these opportunities for our staff on our own.” What is your favorite experience/moment/event with the Chamber? “My favorite experience with the Greater Green Bay Chamber was going through Leadership Green Bay. Being born and raised in Green Bay, I did not know there was so much to still learn about the area. The leadership training was great, the team project was rewarding and the networking with peers was amazing. I am still friends with some of my classmates years later.”
Spring 2021 | Collective IMPACT 13
Northeast Wisconsin Technical College Member since: Nov. 30, 1978 College established: 1912 Featured member at the organization: Jeff Rafn, Ph.D. What is your why for continuing to be a Chamber member? “The Chamber is a great way for us to get a feel for what’s going on in the community and the needs and thoughts of our businesses. There’s no way for us, as an institution, to understand what’s going on without forming relationship with people and businesses, and the Chamber gives us an opportunity to do that. It also gives us a role in the conversation about the changes or opportunities we have in the delivery of education. We want to make sure our students have jobs to go into and are trained for the [careers] in demand. Additionally, the Chamber has done a good job of identifying the key things that need to happen for our community to thrive and grow.” What is your favorite experience/moment/event with the Chamber? “Well, you know my ‘business’ is education, so if I had to pick one thing, it’s that the Chamber has supported education. I’ve been extremely impressed with the involvement the Chamber has in education; you don’t see that all the time. And there are a lot of businesses engaged in Partners in Education. All this was happening before you ever heard about skill shortages.”
14 Collective IMPACT | Spring 2021
Oneida ESC Group Member since: July 31, 1981 Business established: 1822 Featured member at the organization: Jeff House, president and CEO, Oneida ESC Group What is your why for continuing to be a Chamber member? “For the Oneida Nation, it’s important to have a seat at the table for business-tobusiness connection, business-to-community connection and business-to-government connection. The Chamber offers a lot of connection opportunities, and the Oneida Nation recognizes that. As the CEO of a business owned by the Nation, we’re looking to grow; 80% of our work is in the federal space but we want to grow outside the federal spectrum. The Chamber is a great place to do that.” Why do you value having a seat at the Chamber board of directors table? “Having a voice at that table is very important as it provides access to conversations as well as connections that will pay dividends into the next Seven Generations. For the success of the Oneida Nation and the success of the Greater Green Bay area, we have to work together. We have to build bridges between the business community and the Oneida Nation community to open doors to new possibilities.”
PAi Retirement Services A Newport Company Member since: June 28, 2006 Business established: 1983 Featured member at the organization: Scott Johnson, director of business development & customer care What is your why for continuing to be a Chamber member? “Partnering with the Chamber’s Current Young Professionals (CYP) continues to strengthen PAi’s connection to the community and support our employees’ commitment to cultivating a strong workplace and community culture. Our values of Care, Know and Do easily align with CYP’s events, outreach and engagement initiatives. Maintaining this supportive connection proves to be another way to provide a positive, healthy and fun environment for the PAi team.” What is your favorite experience/moment/event with the Chamber? “Being a long-time sponsor of the Next Generation Best Place to Work Award and a recipient of the award ourselves. The Future 15 & Young Professional Awards Event is an opportunity for PAi to support individuals and businesses that advance CYP’s mission and Greater Green Bay as a growing community.”
Spring 2021 | Collective IMPACT 15
Schreiber Foods Member since: June 30, 1973 Business established: 1945 Featured member at the organization: Jenene Calloway, director of talent and diversity & inclusion What is your why for continuing to be a Chamber member? “Schreiber Foods continues to be a member of the Chamber to learn from others, share our resources and network with others to ensure we are making a relevant impact. Our employee and their families and friends benefit from what the Chamber is doing. Because those needs vary, we want to support the Chamber and its initiatives in building prosperity that benefits our community and businesses.” What is your favorite experience/moment/event with the Chamber? “I have several moments attributing to Greater Green Bay feeling like home and a place for me to work, live and serve. One happened in 2020 during the early stages of the global COVID-19 pandemic. I was working from home leading a team remotely while having 6- and 9-year-olds virtually attending school at our kitchen table. My husband, who is a teacher, was also teaching his classes from our basement. Our house had a lot going on! My husband asked me to get the front door as he couldn’t. I opened the door to see Laurie Radke, president and CEO of the Greater Green Bay Chamber. She showed up with several of my co-workers and friends (set up by my husband) to announce I was the 2020 ATHENA Award recipient. So many women I respect and look up were presented this award, so this moment of recognition was a day I will never forget.”
ServPro of Brown County Member since: Aug. 4, 1995 Business established: Jan. 11, 1993 Featured member at the organization: Jim Knopf, sales and marketing manager What is your why for continuing to be a Chamber member? “The Greater Green Bay Chamber provides great networking opportunities and focuses substantial resources to help grow Green Bay and surrounding areas. When our community grows, we all win.” What is your favorite experience/moment/event with the Chamber? “Being nominated for Ambassador of the Year and winning and the ability to form consistent relationships with clients.”
16 Collective IMPACT | Spring 2021
St. Norbert College Member since: Nov. 30, 1972 College established: 1898 Featured member of the organization: Dan Heiser, dean of the Donald J. Schneider School of Business & Economics What is your why for continuing to be a Chamber member? “The Schneider School of Business & Economics at St. Norbert College strives to be the hub for business intelligence in Northeast Wisconsin. The networking opportunities and resources available via our Chamber membership allow us to connect our services with business leaders in both broad and targeted ways. We value the variety of advertising opportunities made available to us at affordable rates. We appreciate the ‘one-stop shop’ nature of the Chamber. It would take significant resources for us to internally source contact information and data about all the member businesses. Instead, the Chamber curates all that data and we’ve taken advantage of the opportunity to purchase the Chamber member list for outreach purposes and advertise in Member2Member publications, among other things.” What is your favorite experience/moment/event with the Chamber? “Supporting the growth of our local young professionals aligns with our mission as a business school and institution of higher education. Therefore, we have a strong partnership with Current Young Professionals (CYP). Our MBA program has supported CYP with an annual sponsorship in addition to proudly serving as the presenting sponsor for the annual Future 15 & Young Professional Awards. We encourage our own young professionals, both students and staff, to participate in CYP’s programs. And we encourage CYP members to explore the learning and development opportunities offered by SNC through our MBA program and Center for Exceptional Leadership. I especially enjoy the opportunity to open the live Future 15 & Young Professional Awards award ceremony and to witness the excitement of our alumni, faculty and staff members who are honored each year.”
UA Local 400 Member since: Jan. 2, 2018 Organization established: 1997 Featured member of the organization: Trevor Martin, business manager What is your why for continuing to be a Chamber member? “We remain members because the Chamber allows us an opportunity to gather and collaborate with the Greater Green Bay business community. The partnerships cultivated at Chamber events are a key building block to the continued growth of the Greater Green Bay area.” What is your favorite experience/moment/event with the Chamber? “During the pandemic, I especially liked the updates from Dr. Ashok Rai. It was a great way to make sure our internal policies were keeping pace with the pandemic.”
Spring 2021 | Collective IMPACT 17
ECONOMIC DEVELOPMENT
Strategically setting the stage
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n 2017, when the Greater Green Bay Economic Development Strategic Plan of the Greater Green Bay Chamber originally was developed, it truly was the first of its kind for the region. After 16 months in production, the resulting document continues to represent a vision for Greater Green Bay in the future as carefully crafted by a multitude of community members. Since its inception, hundreds of leaders from business, government, academia and nonprofits who helped cocreate the plan continue to implement and own the 11 initiatives. But with the myriad of changes across the economic landscape taking place in just these four short years, the strategic plan is being revisited with the help of professional consulting firm TIP Strategies, Inc., based out of Austin, Texas.
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elly Armstrong has served as the Chamber’s vice president of economic development for two and one-half years. “In that time our team really has made great strides across the board, but certainly noticeable in the entrepreneurial ecosystem buildout,” she said. “Especially with the recent rebranding of the Startup Hub and now utilizing the Urban Hub, that’s been an area we’ve put a lot of focus on, both as a Chamber and as a community.”
According to Armstrong, statistics show 80% of new job creation comes from existing companies. “This also makes it especially important to focus on business retention and expansion efforts,” she said. Read on for an overview of recent updates in these areas and more from the economic development arm of the Chamber.
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The strategic plan is available for viewing in PDF form online at greatergbc.org/economicdevelopmentplan
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arlier this year, the Chamber entered a pioneering partnership with Kewaunee County Economic Development Corporation (KCEDC) to jointly assist with economic development efforts regarding business retention and expansion. Kelly Armstrong, vice president of economic development for the Chamber, explained an MSA (metropolitan statistical area) is how on a national scale an area is defined and used to monitor metrics and population numbers. “Here at the Greater Green Bay Chamber, people always ask us what ‘greater’ means,” said Armstrong. “Our MSA population is around 326,000, and that’s something a lot of people don’t really give our area credit for. They just look at the 104,000 people in the City of Green Bay, but there are 24 municipalities in Brown County alone. So that 326,000 combined population is significant, and actually a big driver of the regional economy. “We’re especially excited to launch this partnership with Kewaunee County, and really make sure that we’re being all-inclusive with serving and visiting our businesses,” said Armstrong. “Both the Chamber and KCEDC are excellent resources in the area for existing businesses and entrepreneurs alike.” Read the formal press release and learn more about the Kewaunee County Economic Development Corporation at kcedc.org.
The making of GreenBayMade.com
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ast year’s launch of GreenBayMade. com, the Chamber’s economic development scoreboard, was not only a milestone accomplishment for the team, but also representative of the fortitude and economic growth steadily taking place in the area. With data representing the metropolitan statistical area (or MSA) for Brown, Kewaunee and Oconto Counties, the running scoreboard receives quarterly updates and is publicly accessible to anyone seeking statistics on a variety of topics, including key industry clusters, workforce characteristics and economic development projects. “As we continue to grow and be more strategic from an economic development standpoint, it’s important to understand where we are, where we’ve been and where we’re going. And we have to look at metrics and data points along the way to really make sure that we’re making data-driven decisions in our strategies,” said Armstrong. From November 2019 through October 2020, 23 total projects were initiated and
are in progress – creating 710 new jobs and representing more than $300 million in new capital investment, with more than 2.6 million square feet of physical space being added. According to the Chamber’s Business Retention and Expansion Manager Eric DeKorne, the majority of these projects are manufacturing-related, fueling the first initiative of the strategic plan, which is building on the region’s manufacturing strengths. “We love to see numbers like this,” he said. “The business growth, investment and expansion…that’s something, that speaks to the vibrancy and diversity of our local economy.” Armstrong echoed the significance of these findings. “It was a banner year for business expansion,” she said. “The double-digit number of projects is huge. That’s a successful year any year, and the fact that we had those in spite of any economic disruption that took place is significant.” Keep up with the scoreboard at GreenBayMade.com and #GreenBayMade.
Spring 2021 | Collective IMPACT 19
Business retention and expansion needs span space and talent
“W
e really do have great collaboration in our community, which helps contribute to a thriving local economy,” said Eric DeKorne, the Chamber’s business retention and expansion manager. “Ultimately, our goal on the retention side is for companies to stay here; on the expansion side, we want to see them grow and hire new people.” As the point person who handles business inquiries and requests, DeKorne works most closely with the first two initiatives of the Greater Green Bay
Economic Development Strategic Plan, which are building (sometimes literally) on the region’s manufacturing strengths, and responding to the needs of existing employers and industries, respectively. The Chamber maintains ongoing efforts to address these areas and more. “We listen to feedback from businesses, try to understand the challenges they’re facing and see what we can do to support them,” said DeKorne. “We want to help them overcome what some might see as barriers to growth.”
Tracking trends
A
lready in the first few months of 2021, DeKorne and the Chamber’s economic development team have been busy meeting with businesses, having conversations and helping identify continuing needs, especially more industrial space and high-wage skilled labor. Regarding space, DeKorne reported a noticeable “uptick” in the number of inquiries made by businesses in their search for new or larger facilities, indicating plans for expansion. “We’re seeing increased interest in available land around Greater Green Bay from businesses looking to build, expand or potentially move to the area,” said DeKorne. In general, the industrial vacancy rate is extremely low, which means there are not many empty buildings available, particularly for manufacturing needs. “So if a business is looking to expand from, let’s say,
20 Collective IMPACT | Spring 2021
10,000 square feet to 50,000 square feet, there’s just not a lot of buildings available. We’re really trying to identify ways that can be solved.” DeKorne also emphasized the importance of talent. “As a Chamber, we’re looking at a number of different initiatives, especially on the talent and education side, to help attract and encourage people to consider exploring available careers in different industries. It’s a chance to help educate our workforce and transition some to new fields. “There’s definitely a need for manufacturing jobs in the community,” he said. “Manufacturing is such a large part of our local economy and industry, and accounts for the largest share of private sector jobs in the Greater Green Bay area. It’s already a strength, and we want to make sure we’re supporting that.”
Monitoring metrics 26.4% new business tax filings in Wisconsin
T
he State of Wisconsin Department of Revenue tracks new business tax filings, and one metric shows a 26.4% increase in business tax registrations from 2019 to 2020 for Brown County.
strength for Wisconsin, Northeast Wisconsin and Greater Green Bay residents that we don’t just hunker down,” said DeKorne. “There are ways to change how we’re doing business or find other paths to pursue.”
“I think there’s certainly something to be said that, during an economic downturn, it’s a
Meet
Eric DeKorne 3.8% unemployment in Wisconsin*
T
he Bureau of Labor Statistics releases numbers for national, state and even local unemployment rates in the greater Green Bay area. “Pre-pandemic for the state of Wisconsin, we were at 3.2% unemployment, which jumped up to 14.8% last April – but now we’re back down to 3.8%*, so we’re almost back to pre-pandemic levels,” said DeKorne. “While there’s certainly a spike, we’re making our way back – through the vibrancy of our business community, including our robust manufacturing industry.
“Pre-pandemic, the national unemployment rate was 3.5% and is still at 6%*, so as a whole we’re not quite to pre-pandemic levels, but Wisconsin is nearly there – with the secondlowest unemployment rate in the upper Midwest*,” said DeKorne. “Again, I think it speaks to the strength of the Wisconsin economy... about a year later, we’re almost back to where we were. A lot of great things are coming out of Wisconsin, and it’s affirming to see data like this helping to paint the picture that we’re fighting back as a community.”
*as of May 2, 2021
Are you a business owner considering an expansion project? A new capital expenditure or investment? Looking for new space or land to build? The Chamber can help connect you with the right people. For more information, contact DeKorne at edekorne@greatergbc.org or 920.496.2108.
Chamber members and business owners might recognize Eric DeKorne from stopping in to make introductions while meeting with their companies. Originally from Michigan, DeKorne is a Greater Green Bay transplant, having moved to the area half a decade ago. In January, he joined the Chamber as its business retention and expansion manager. In his new role, DeKorne is focused on staying engaged with the community, virtually and on-site. “I am excited to be a part of the Chamber team and to support the ongoing efforts of building a vibrant economy here in the Greater Green Bay area,” said DeKorne. “I appreciate hearing the many stories of business growth and expansion, and I look forward to continuing to tell the story of what is #GreenBayMade.” “He’s all-in,” said Kelly Armstrong, the Chamber’s vice president of economic development.“He picked up quickly and hit the ground running. Bringing him on board contributes to our overall strategy for economic development, which is built around working with and expanding existing local businesses.” DeKorne can be reached at edekorne@ greatergbc.org or 920.496.2108.
Spring 2021 | Collective IMPACT 21
Diversity, equity and inclusion: A voice to be heard
T
he need to share economic prosperity across a wider range of groups – including women, ethnic and racial minorities – is a national imperative. The Greater Green Bay Chamber cannot fulfill its mission to “strengthen member businesses by enhancing economic and workforce development, resulting in improved quality of life in our community and region” without ensuring all have a voice. To address this growing need, initiative 10 of the strategic plan strives to ensure diversity and inclusiveness in the workplace. The Chamber’s diversity, equity and inclusion (DEI) task force started several years ago, around the same time as the original strategic plan, and has grown significantly in scope and action to include more than 40 passionate volunteers.
22 Collective IMPACT | Spring 2021
“But what’s really exciting is that it’s not about the number of people involved; it’s about the impact and engagement of the people on this task force,” said Chamber Vice President of Economic Development Kelly Armstrong. “They’re extremely active in the community.” Participants represent a number of sectors within the local economy, from nonprofits and corporate entities to small and large businesses, even some private individuals and community members. “It’s really got great representation all around.”
“We join with others throughout the region and across our state in realizing the goal of economic prosperity for all,” she said.
Brown County United Way President and CEO Robyn Davis, who serves as co-chair of the DEI task force, acknowledged the work of its committed members has been instrumental in fostering dialogue and intentional, focused DEI efforts in the Greater Green Bay area.
For more information about how you can get involved as a part of the DEI task force, or any other task force at the Chamber, contact Lauren Cooling, task force manager, at lcooling@ greatergbc.org or 920.496.2102.
Within the larger task force, three working groups focus on topics rooted in broadening diversity and inclusiveness in our community in regard to boards of directors, accessible housing and small businesses. “These working groups help to move the needle forward in between the larger task force meetings,” said Armstrong.
Change is hard. Based on discussions with 10 local board members, the Greater Green Bay Chamber board diversity working group assembled a series of tips and suggestions for helping organizations increase the diversity of their boards to better meet the needs of the communities they serve. Here are a number of suggestions regarding structural changes that can not only increase the diversity of your board, but also help it to function more efficiently. We hope these recommendations serve as inspiration for your organization to make structural and meaningful changes to the way your organization functions.
GREATER GREEN BAY CHAMBER BOARD DIVERSITY WORKING GROUP
TIPS & SUGGESTIONS
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he Greater Green Bay Chamber Board Diversity Working Group have assembled the following series of tips and suggestions for helping organizations increase the diversity of their boards to better meet the needs of the communities they serve.What you will find here are suggestions regarding structural changes that can not only increase the diversity of your board but help it to function more efficiently. We recognize that change is hard but hope that these recommendations can serve as inspiration for your organization to make structural and meaningful changes to the way that your organization functions.
1
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RECOGNIZE THE IMPACT OF HAVING A DIVERSE BOARD: The diversity of your board impacts the people which your organization serves: • If you serve marginalized populations, your board should be representative of the people you are serving.This ensures that your clients can feel related to and exceedingly welcomed. • If you serve a non-diverse population, making your board more diverse will likely result in the attraction of a more diverse client base. Embrace this idea and use it as motivation to prioritize seeking board diversity.
PRIORITIZE EDUCATION ABOUT DIVERSITY, EQUITY, AND INCLUSION AMONG YOUR CURRENT BOARD MEMBERS: Educate current board members on contemporary racial and social injustices. A diverse candidate will be significantly more attracted to a board that is actively anti-racist and exceptionally welcoming. In addition, education can modify your organization’s mindset and redefine what you and others view as a “good fit” for your organization, opening the door for more diverse board members.
Download your copy at greatergbc.org/diversity
A Pledge for CEO Action
A
rmstrong also reported the Chamber continues to have great success with the CEO Action for Diversity & Inclusion™ pledge. The pledge seamlessly reinforces the work of the Chamber’s DEI task force and aims to rally the business community to advance diversity and inclusion within
the workplace. So far nearly 80 local companies have signed on, “but it’s just one piece of the whole puzzle,” she said. To learn more and see the pledge CEOs are taking, visit ceoaction.com/ pledge.
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A step inside the “front door” for all things entrepreneurial
I
nitiative six of the Greater Green Bay Economic Development Strategic Plan aims to accelerate downtown and urban development. Initiative seven strives to build a robust ecosystem for innovation and entrepreneurship. Together, the Startup Hub and Urban Hub, along with their Chamber staff, are doing just that as “the front door for all things entrepreneurial” in Greater Green Bay. Hub Manager Ron Franklin and Startup Development Manager Matthew Kee cover a diversity of businesses within their skill sets, especially in the arenas of consulting and technology, respectively. Both work within advisory roles alongside entrepreneurs looking to start or scale their businesses. “Everything at the Startup Hub and Urban Hub is done in collaboration,” said Franklin. “There’s always a crossover. Powered by the Chamber, the Startup Hub’s main goal is helping drive the economy through supporting new businesses. This is also why we launched the Urban Hub co-working and event meeting space. With his tech focus, Matthew works out of the Urban Hub significantly, because many people he engages with daily also work in this field. Matthew’s connections and skill set are some of the reasons we’re able to offer some of the services that we do at the Urban Hub. It’s all tied together to build the ecosystem.” But these two are the first to say it is not just because of them that these resources are made possible and publicly accessible. “If you look at Leadership Green Bay, we’re developing leaders of businesses that are already here so they can grow and further their careers. Or if you look at the youth programs we run – like the Find Your Inspiration event, Greater Green Bay Teen Leadership program and Youth Apprenticeship – we’re talking with students and teaching them about not only jobs they can find, but also careers they can build themselves, like starting new companies or developing products,” Franklin said. “It takes the full Chamber team.
24 Collective IMPACT | Spring 2021
Ron Franklin, Hub manager, Greater Green Bay Chamber
Lamarr Banks, Urban Hub community manager, Greater Green Bay Chamber
Matthew Kee, startup development manager, Greater Green Bay Chamber
Convening connections Generally speaking, the Startup Hub might be a fit for anyone with an idea, business plan or product. “We want to be the resource to get them going, get them started, get them access to space, funding, networking, whatever they might need – whether they’re just starting out or have been in existence for a while,” said Franklin. “I’ll help them formulate business plans, marketing plans new product development and then
coach them through those steps to bring a product to market or grow their businesses.” One example is the story of Chamber member, Soda Sense. “They came in, met with me to start their business plan, started talking about how they wanted to go to market, how to grow, what they needed to do...we went step by step through everything,” said Franklin. “I then
referred them to our business retention and expansion manager. They started working with him, found their first location in Ashwaubenon and later expanded into Seymour. The result was that they were able to be very successful very quickly and evolve their business; what they expected to be a five-year growth plan they achieved in under a year.”
The “network effect” A primary goal of the economic development arm of the Chamber is to strategically connect people and businesses with other resources, including customers, investors and mentors. For Kee, this means connecting the right pieces at the right time to make great things happen in the community. “ ‘Network effect’ is the way I think about it,” he said. “For example, if you talk to Ron, he has access to a number of different ‘doors’ of opportunity: Me, our business retention and expansion manager Eric DeKorne, other folks we know in the community... I think being a ‘door’ is a really good analogy, because it truly is; we’re the ‘door,’ and we know who you should talk to once you get inside. If you’re a technology-based, high-growth business, that’s
me; if you’re a Main Street-type business like a consultant or restaurant, that’s Ron; if you’re in manufacturing, or looking for a location or space to build, that’s Eric ... there are a lot of avenues to go down once you step through this door of the entrepreneurial ecosystem.” Franklin added, “There are also times when Matthew and I overlap, and someone will come to me looking to start up a business, or they’ve got an idea for a product – but it’s a technologybased product, or it’s one that could potentially work for the Tundra Angels investor group. In that case I’ll refer them to Matthew (who’s also the manager of Tundra Angels) and he can put them in contact with people in his network to help leverage their business.”
“But even then, if they’re not the right fit for Tundra Angels, they might be the right fit for someone else,” said Kee.“It’s very additive. Our team has the propensity to make connections helpful for that individual. A lot of what we do is making introductions and connections to people in the community.” For more information about the Startup Hub or the Urban Hub, or to schedule an appointment to meet with a member of the economic development Chamber team, contact Franklin at rfranklin@greatergbc.org or 920.496.2110, Kee at mkee@greatergbc.org or 920.496.2119 or Lamarr Banks, Urban Hub community manager, 920.496.2114 or lbanks@greatergbc.org.
Spring 2021 | Collective IMPACT 25
A moment in time Historically speaking, down economies can cause people to rethink the future – and the concept of entrepreneurship. True to this trend, the State of Wisconsin Department of Revenue reported a 26.4% increase in business tax registrations from 2019 to 2020 for Brown County. “This increase didn’t happen only because of COVID-19,” said Kee. “Many entrepreneurs noodle on an idea for years, and often it’s just not the right time for them to start – for whatever reason – maybe personally, maybe professionally ... But during the pandemic, it was almost like everybody was on the same playing field and restricted to the same moment of time. That caused some people, especially those who had been contemplating businesses for a long time, to seriously rethink their ideas and actually take action. “I think that’s one of the main drivers of the business growth,” said Kee. “It’s really exciting. You can go back years and see some of the different success stories that happened – companies that were built and started around 2008 and 2009 after the recession, and it’s a very similar narrative to what happened during COVID-19. I think we’re in the first inning of a new wave of companies and products being built that we’ll be using on an everyday basis 10 years from now.” Franklin also cited a significant number of people being laid off amidst the pandemic, which made them re-evaluate their employment situations – that being, if the fit is not somewhere else, they were going to have to create the fit themselves. “Obviously in the Midwest, work ethic is exceptional; everyone knows how hard people here work,” said Franklin.“Many have gone back to work in some form or fashion, but I’ve met with some who haven’t been able to find suitable employment, for whatever reason, instead deciding to use the skill sets they developed over a 20- or 30-year careers and formulate their own businesses. “For example, someone who had done boat construction is now a boat mechanic, and someone else has a specialty in flooring installation, so they started their own business doing floor installing and handyman work.They’re relying on their talents to be able to start up and provide for their families because they can’t see any other way forward,” he added. Franklin explained that the free and low-cost access to many entrepreneurial resources in the Greater Green Bay area (like the Startup Hub) is one contributing factor to make these startup dreams a reality.“You can’t have the access we have in Green Bay to the people we have access to, in, say, San Francisco, at the same cost.” “We also have a growing network of people willing to help,” he said. “While every community has its own network and connections, not every community is willing to help any person at any level. I think that’s part of what separates the Greater Green Bay area from a lot of other communities.”
26 Collective IMPACT | Spring 2021
The Startup Hub
The Urban Hub
The 50,000-square-foot building known as the Startup Hub is located at 2701 Larsen Rd. in Green Bay just down the road from the Green Bay Botanical Garden. It was designed to be a low-cost center to help startup businesses save.
Located in suite 200 at 340 N. Broadway, the Urban Hub co-working space is an extension of the Startup Hub based in the heart of the Rail Yard Innovation District in Downtown Green Bay. It was designed to be a low-cost center for startup businesses.
“Think about it,” said Hub Manager Ron Franklin. “If you’re a new business and able to save on, say, rent, utilities, maintenance and internet, you can reinvest those dollars into your business and scale significantly more quickly than you could if you were paying full-price rent somewhere else. Whether it’s hiring new staff, entering new markets or creating new products, we’re helping them to be able to grow in that way, as well.” Since its formal reopening in 2019, the Startup Hub currently operates at 94%* occupancy. The manufacturing space occupancy is currently at 96%, with the office space at 92% (however previously the space exceeded full occupancy in terms of office space, resulting in the need to rent more rooms from Northeast Wisconsin Technical college through its partnership with the Chamber). Recent updates to the Startup Hub’s major spaces include the newly-christened Associated Bank and Microsoft rooms, which yield state-of-the-art technology such as presentation systems, surround sound, a whiteboard wall, ergonomic chairs and updated furniture throughout.
The Urban Hub is a direct outgrowth of fulfilling entrepreneurial needs and furthering downtown innovation and development as defined in the Chamber’s strategic plan. “Because we oversee both locations, we don’t limit the offerings to either side,” said Hub Manager Ron Franklin. “Startup Hub tenants can’t come work at the Urban Hub or vice versa, but they both still have access to the exact same network of services and people, and can do all of the same things.” In addition, recently introduced at the Urban Hub is a new resident program for entrepreneurs focused on using the space as a “home base” for their companies. This allows for organic collaboration that drives results and ideas for employees of startups and corporate members who need offsite space for idea generation and retreats. Various memberships are available. Learn more at theurbanhub.org.
*as of May 4, 2021, and the time of printing Learn more at thestartuphub.org. Spring 2021 | Collective IMPACT 27
Enter the Tundra Angels
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ithin the Chamber’s overall strategic plan, initiative seven focuses on innovation and entrepreneurship. On the road to entrepreneurship, one of the most challenging hurdles – and critical needs – is startup capital. “A key ingredient of a robust and vibrant entrepreneurial ecosystem is that entrepreneurs can access capital at some of their earliest stages,” said Matthew Kee, the Chamber’s startup development manager. He explained that, for high-growth ventures, angel capital is the round of capital after family and friends contribute and before venture capital is pursued. “We’ve found that a lot of entrepreneurs don’t necessarily understand these stages of capital,” said Kee. “That’s why it’s important to engage with somebody like me: ‘What’s the lay of the land? What’s the trajectory and process of getting startup funding? What does that look like? Who do I talk to first?’ There are a lot of steps in that journey, and for somebody doing it the first time, it becomes confusing, because
28 Collective IMPACT | Spring 2021
you don’t have a sense of who to go to and what kinds of conversations to have.” In 2019, the Chamber began the process of tapping the community for a discussion about what bringing capital to the area looks like. The result was the creation of an angel investor group. Last July the Startup Hub launched Tundra Angels, the only formal angel investor group in Northeast Wisconsin. Tundra Angels’ investment thesis is that it invests in high-growth, highly scalable companies that typically have technology as a key component. The group already has nearly 20 members, all from the Greater Green Bay area, but is open to interested investors in Northeast Wisconsin for an annual fee to participate. The network aims to deliver capital, connections and customers to early-stage companies. For some, Tundra Angels could be that middle-ground solution to filling the funding gap on a local level. “Every three months, we gather as a group for a pitch meeting,” said Kee. “As manager of Tundra Angels, I’m responsible for having conversations with companies and selecting
which few should pitch in front of the group. We see which member is interested in investing, and soon after, launch into an in-depth due diligence process with the entrepreneur(s) to ultimately reach a point where we’re either comfortable making the investment or passing on it.” Chief Operating Officer Paul Knoll attended the quarterly Tundra Angels pitch event in April on behalf of The Village, a Tundra Angels investor. “The Chamber has had an ongoing relationship with The Village for quite a while,” said Kee. “Chamber President and CEO Laurie Radke mentioned how they’re really doing some great work in the innovation space and thought it would be worth having a chat with Paul about the innovative work we’ve been doing as a Chamber, including Tundra Angels.” Soon after this initial meeting, The Village became an investor. “I work with Laurie in my Vistage group, so I know her quite well,” said Knoll.
“She’s helped us out with a number of things, including connections at the Chamber. We’re looking forward to now be working with Matthew and the Tundra Angels.”
to discuss not only investment opportunities, but also manufacturing opportunities, since one of the Village Companies businesses, MCL, is a contract manufacturer.
Village Investments is one of three entities that comprise The Village, which also includes Village Companies and Village Real Estate.
“What we find with our entrepreneurs and some of the people starting up businesses is that they need a manufacturing partner,” said Knoll. “They’ve got a great idea, maybe they have an outstanding sales channel, maybe they already have financial backing…but they don’t have a manufacturing background or plant. Then there are the difficulties of hiring skilled employees, safety and environmental regulations, and all of the things that go along with manufacturing; that’s a big hurdle for most. We can provide a dual service, where we can potentially invest and then maybe even also be their manufacturing partner.”
“Basically we take funds that we have through The Village and invest in other companies – oftentimes startups looking for capital, much like Tundra Angels does,” said Knoll. “Most of our Village investments have begun by meeting up with an individual through our network, so looking at multiple opportunities and having a process for it will be different. Either way, companies need to put together a business case: Why should The Village (or anybody else Matthew’s representing) put dollars in you? Do you believe in the people that are doing the work? The idea? The market? You’re trying to sort out all of that as they’re presenting.” After attending his first Tundra Angels event, Knoll reported it was a valuable experience hearing from the customer base and being able
Paul Knoll, chief operating officer, The Village Companies
Knoll shared that occasionally people have an existing supplier and had a prototype built with another manufacturer but want somebody else to redesign the next production version of it and be ready to build, sometimes as soon as a few months later.
“That’s where we come in. We’ve done that at least two or three different times in the past year, and we’re actually in the process of doing that again right now,” he said. “There’s a whole bunch of ways the conversation gets going. Sometimes it’s as simple as two people with an idea – one with a technology idea and one with an application idea – and they came together with the help of an investor and/or manufacturer like us to make it happen. There’s a thousand stories and every one has its own flavor, but sometimes it’s just that simple.” At the time of publication, two Tundra Angels investments have been made public with several more that have been committed to and are in the process of being finalized. To submit your idea or startup for consideration, or to express interest in becoming a Tundra Angels investor, contact TundraAngels@ greatergbc.org. For more information, visit TundraAngels.org or contact Kee at mkee@greatergbc.org.
Pulaski sign change for a day in honor of Skee-Ball alley roller
Visit the Chamber’s YouTube channel to hear Tundra Angels Manager Matthew Kee provide an in-person overview of the group.
Spring 2021 | Collective IMPACT 29
Welcome to The Village
G
ame development, metal fabrication, consumer products, ecommerce: What do businesses in these industries have in common? Along with several others and a pair of additional entities, they form The Village: A local family of companies that works together to delight customers while helping their people to grow and make an impact in the community. With more than 300 employees between Village Companies, Village Real Estate and Village Investments, The Village currently is one of the largest employers in Pulaski, Wis. Its two biggest businesses, Bay Tek Entertainment and MCL, have existed in the area for more than 40 years. From contract manufacturing, 3D printing and consulting to branding and licensing, with its diverse offerings The Village strives to be a great customer to its suppliers and a great supplier to its customers.
Relocating and redefining
“Over time, through acquisitions and startups, we’ve added a number of businesses to our village – frankly, long before it was called ‘The Village,’” said Chief Operating Officer Paul Knoll. “We’ve been calling it that for a while, but it’s been more of a concept and a way to act; now it’s also formally becoming an entity, and we’re redefining what it means to be a ‘village.’ ” Knoll explained that, until recently, the businesses of The Village Companies were operated independently, spread out across Green Bay, Appleton and Kaukauna, Wis. It was two years ago when chairman and major 30 Collective IMPACT | Spring 2021
shareholder Larry Treankler shared a vision of uniting the companies, “like it was back when we worked in our basements, around our kitchen tables – where we had all of our businesses working together instead of being separate,” said Knoll. With this strategy already in place, last year’s COVID-19 pandemic became an accelerant for the Pulaski move, presenting opportunities and benefits for The Village as a whole to gain a number of efficiencies. Today, The Village Companies is in the process of combining its eight businesses into a single entity on land owned by Village Real Estate. The integration process includes creating a common base for operations, human relations, information technology and research and development departments.
Casting a “net”
Knoll. “Every company and investment gives us visibility to new options. Through an investment we’re going to understand who that company works with – their suppliers and customers – and that might create new connections for us to help somebody else. It’s amazing how often something completely unrelated connects together and we create another opportunity within our Village. Whether on the investment side or the business ownership and operations side, we see it all over the place. It’s really kind of a cool theory that we’ve proven a number of times.”
Making an impact
“Because our businesses are local, our local suppliers and customers are very important to us,” said Knoll. “That relationship is key. Almost anything we can get in the area, we do, and we buy from local metal and plastics suppliers where we can.”
“We’re always trying to grow The Village Companies,” said Knoll. “So if you think about Village Investments looking to buy a company in part or whole, we may then move it over from Village Investments to Village Companies as another company we’d operate.” Together these entities represent a variety of products and services, including (but certainly not limited to) hunting blinds, games, militarygrade gear, virtual currency for gaming, software, medical technology, batteries and air purification devices.
Ten percent of The Village profits also are reinvested into the community mostly through the Greater Green Bay Community Foundation.
“We think of all that as our ‘net’ (like our network, ‘net’), but also our ‘net’ (like a fishing net),” said
To learn more about The Village, visit thevillage.bz.
“Our employees contribute to our economy, and we believe that the charities we give to are positive to the community and the economy,” said Knoll. “We’re trying to generate wealth for our suppliers and customers. If we do a good job, their businesses do well, and then they give back. We’re proud to be a part of the entrepreneurial ecosystem here.”
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Clarity in this Very Cloudy World
• The same deals for new and existing customers. • Live, local customer service. • Clear and reliable wireless connections no matter where you are.
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1.800.236.0055 Some restrictions apply. See store for details.
www.cellcom.com
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Greater Green Bay Chamber 300 N. Broadway, Ste. 3A Green Bay, WI 54303
Rely on the Wireless Provider that Gives You
