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G R E AT E R
GREEN
B AY
CHAMBER
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SUMMER
2015
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Collective
PUBLISHED BY THE GREATER GREEN BAY CHAMBER FOR CHAMBER MEMBERS
Contents. SUMMER 2015 | ISSUE #10
VISIT THE GREATER GREEN BAY CHAMBER AT: TITLETOWN.ORG
PRESIDENT Laurie Radke EDITOR Steve Levin ART DIRECTOR Dana Jacobson Collective Impact is published quarterly by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. Collective Impact is supported by advertising revenue from member companies of the Greater Green Bay Chamber. For information about the advertising rates and deadlines, contact sales at 920.593.3418. Collective Impact (USPS 10-206) is published quarterly for $18 a year by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay, WI 54303. Periodicals postage paid at Green Bay, WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. PH: 920.593.3423.
FEATURES 04 Membership 08 Events 10 Leadership Green Bay 14 Current Young Professionals 04 18 Advocacy 20 Advance Business & Manufacturing Center incubator 22 Partners in Education DEPARTMENTS 30 Wage & Benefit survey
02 Message from Peter Zaehringer
COMMERCIAL LITHOGRAPHY
03 Message from Laurie Radke 32 Snapshots 34 Upcoming Chamber events 35 Milestone member anniversaries
A DV E RT I S E R S 00 YMCA 00 Green Bay Packers 02 Austin Straubel 13 WPS Foundation 13 Express Employment Professionals 17 KI 17 American Transmission Company 24 Robinson Heating and Cooling 24 First Business 29 Element 35 First Merit Bank 34 Northeast Wisconsin Technical College -
Corporate Training & Economic Development 36 Keller 36 SMET 37 Prevea360 36 National Railroad Museum BACK COVER Cellcom COVER PHOTO Steve Levin
08
Creating a strategy for economic sustainability and success
M
y first month as vice president of economic development of Advance for the Greater Green Bay Chamber has been a whirlwind. My calendar has and will be filled going forward with countless meetings, public events, receptions and side conversations. From that, I’m starting to get a sense of what lies ahead and behind.
First and foremost, I should say that the kindness of strangers that’s been extended to me has been truly amazing. From neighborhood tours to housing recommendations, the Greater Green Bay community has maintained the great Midwestern hospitality that I came to know in Ohio. I am grateful to all who have assisted my transition.
at the same time preparing to dive into creating a communitywide vision and strategy for economic sustainability and success. My personal goals are to work with a diverse set of stakeholders from the public, private and civic sectors to enhance the accountability, credibility, transparency and collaboration of our economic development work.
While it is too early in my listening tour of the community to arrive at any solid conclusions, I am looking forward to spending time with community stakeholders in order to learn more about the overarching goals while
The Greater Green Bay area is an amazing place with many great assets. It’s built on traditions of hard work and success that few cities ever aspire to. I’m attracted to the area’s ambition and the tensions that emanate out
of the competitive spirit. It’s also the rightsized city in my opinion. Places like Akron, Ohio, my American hometown, and Green Bay are big enough to have all the amenities but small enough to allow people to take a very vested interest in their own future. I’m excited about the future, and I invite you to join me in plotting the course for the way forward and then working the plan to fruition.
— Peter Zaehringer
Vice president of economic development, Greater Green Bay Chamber
Fly Local. Be Home Sooner. FLYGRB.COM
2 Collective IMPACT | Summer 2015
Dealing business a winning hand
W But don’t take my word for it. Read what our members have to say! In this issue of Collective Impact, we highlight the value that we provide daily to our member businesses.We hear accounts of how their Chamber experiences are helping to grow their business and improve the quality of life in our community and region.They share our vision of being the catalyst for building prosperous businesses and a thriving community. One hundred and thirty years ago a group of local business people decided that acting together they’d be more effective at community building than they would be acting alone.They founded the organization that you all know as the Greater Green Bay Chamber. Today your Chamber continues to play a vital role in building business and building our community. Of course, not only business builds the community; educators, nonprofits and governments all play an important role. They are visionary; they are effective, and they are all working together with us. Together we are strong.
hile there are many factors leading to your business success, you’re holding a winning hand if you’re part of an organization that’s passionate about economic and workforce development. The Greater Green Bay Chamber is that organization. Being a member provides you with the passionate staff, innovative programs/events and exclusive benefits that can help you and your business succeed.
Future focused
As we move into the new fiscal year the Chamber is focused on five strategic initiatives: Lead through collaboration: We will strategically collaborate and connect our members in order to become the preferred partner of area businesses, local governments, community organizations and educational institutions supporting economic, workforce and community development. Build economic prosperity: We will focus on developing entrepreneurialism, assisting existing businesses and pursuing targeted initiatives that foster an innovative business environment and strengthen our community’s economy. Be the voice of business: We will influence issues of public policy that are crucial to build a prosperous business environment. Enhance quality of life: We will mobilize our membership and resources to improve workforce and community development in ways that will enhance quality of life in the Greater Green Bay area. Strive for organization excellence: We will engage our members, empower our employees and maximize our resources in order to build an innovative organization aligned with our vision and mission. We are organizers; we are visionaries; and we are the focal point where need and response, opportunity and resource, business and community are all brought together. Our mission is to strengthen member businesses, enhance economic and workforce development, and improve the quality of life in our community and region. We are here to serve you.
— Laurie Radke
President, Greater Green Bay Chamber
Summer 2015 | Collective IMPACT 3
Chamber membership
IMPORTANT to Haworth F
or Brennan Haworth, Chamber events have paid off both professionally and personally. Haworth, an attorney for Menn Law Firm Ltd., has been a Chamber member for a year and joined for networking purposes. “The Chamber is important to me. The monthly Power Networking Breakfast is convenient, because it’s one hour, once a month with 30 to 40 people in the audience,” he says.“There are 10 to 15 people that attend regularly that you really get to know and form relationships with,” he adds. Brennan sees great value in sharing information about his business with other businesses and the value of learning about their company. For instance, he’s built a business relationship with Chamber Ambassador Nick Letter, a financial advisor from Advisors Management Group Inc. They both work with small businesses and refer clients to one another regularly. Brennan has formed other valuable business connections at Chamber events.
4 Collective IMPACT | Summer 2015
For example, he met Jennifer Maier, senior program manager for Junior Achievement of Wisconsin in Brown County, who was looking for a speaker to talk to a group of sixth-graders about the law today compared with law in the past. He went to speak with the students and found the experience fun. Brennan has found the time he’s spent at Chamber networking events has been invaluable to his business.“In the legal profession, which is small in northeast Wisconsin, it’s nice to get to know other lawyers and hear what someone else has to say. It’s a nice way to get to meet the opposing council, have an ice breaker to talk about when meeting, and helpful in problem-solving.”
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The Chamber is important to me.
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— Brennan Haworth
GROWING GREATER GREEN B AY ONE MEMBER AT A TIME
nsuring the economic vitality of our community and region by strengthening member businesses is something Missy Steffek takes to heart. “Working towards this Chamber goal leads to a better quality of life and a more vibrant community,” says Steffek. As director of membership and retention, she partners with current and potential business members to connect them with Chamber opportunities that can help to grow their business and, in turn, support the Chamber’s mission. These opportunities include:
✔ Over 100 networking and professional development events yearly including the Power Networking Breakfast, Business & Breakfast, Business After Hours, Lunch n’ Learn, Current Connect and After 5
✔ Marketing and promotional benefits like ribboncuttings, groundbreakings and e-newsletter exposure
✔ Member-only savings options ✔ Mailing list access ✔ Clickable, enhanced website business description and logo placement on titletown.org business directory
✔ Access to Facebook and LinkedIn groups ✔ Mentor opportunities with Youth Apprenticeship Steffek also coordinates the Chamber’s Ambassadors who represent the business community and help attract new members. As hosts of Chamber events, the Ambassadors assist in connecting businesses and networking people. Chamber Ambassadors participate in ribbon-cutting ceremonies as a way of supporting business growth. “Ambassadors are paramount for supporting Chamber programs and helping new and existing members realize their importance to the Chamber,” she says.
BY ALLISON B ARNES PHOTOS BY STEVE LEVIN
Summer 2015 | Collective IMPACT 5
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The Chamber has helped me to introduce new and reacquaint existing residents and businesses to the Green Bay area. — Joleen Allard
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Chamber Ambassador uses membership to help
PROMOTE OUR COMMUNITY
A
Chamber member since 1987 and a Chamber Ambassador since 1990, Joleen Allard has experienced unending value in her Chamber membership. “The Greater Green Bay Chamber provided me the opportunity to connect with the other members through the variety of different programs available,” she says. Allard is the owner of Newcomers Service and CEO of Green Bay Area Newcomers and 6 Collective IMPACT | Summer 2015
Neighbors Inc. “The referrals I receive from the Chamber provide me the opportunity to introduce Green Bay to prospective residents. I am able to provide them the Green Bay area Resource guides, community event calendars, rental searches and hourly tours through the Newcomers Service,” says Allard.
By participating especially at the Business After Hours and ribbon-cuttings, I am able to stay informed about other members and businesses,” she says.
“The Chamber’s staff is always willing to help answer questions, provide referrals and referring newcomers to other business “By participating as a volunteer Ambassa- connections,” she says. “The Chamber has dor, I am able to have had the opportunity helped me to introduce new and reacquaint to meet and greet the members and form existing residents and businesses to the long-lasting friendships and sponsorships. Green Bay area.”
Sullivan considers Chamber membership
PRICELESS ❝ ❞ Chamber events have been a valuable method to introduce our company, build awareness of our services and to identify businesses that are currently looking for talent. — Matt Sullivan
M
att Sullivan, owner of Express Employment Professionals of Green Bay, uses the resources of the Chamber by attending many Chamber events. “As a business that is interdependent on businesses, networking is important for potential new clients,” Sullivan says.
“Express Employment Professionals is a recruiting and staffing firm.We help companies find good people and help people find good positions. Our clients are businesses located in the Brown County area. Chamber events have been a valuable method to introduce our company, build awareness of our services and to identify businesses that are currently looking for talent,” says Sullivan. As a Chamber member for a little over a year, Sullivan believes his Chamber membership is important for the business as a way to strengthen it through efficiencies of Chamber services. Chamber events, such as Business & Breakfast, Power Networking Breakfast and Business After Hours, have been a great networking resource for Express Employment Professionals. Summer 2015 | Collective IMPACT 7
Providing BUSINESS-GROWTH
networking opportunities
T
he relationship between the Chamber and the Hyatt on Main goes back three decades. It’s an association that Michael Jubert is proud of. As senior catering manager, he values not only the business the two organizations share, but also the important role he believes the Chamber provides to the community. “I think the exposure for us, with all the Chamber’s members, is fantastic,” says Jubert. “The networking the Chamber offers provides a lot of value.There’s so many small businesses in Green Bay, and you don’t know what they do until you start networking with these people,” he says. He also believes the Chamber provides a “wide wealth of information” to people looking to start a business. 8 Collective IMPACT | Summer 2015
“I think the networking is invaluable, too,” adds Kristine Hall, general manager. In fact the Hyatt just hired a sales manager that they met at the Chamber’s Future 15 event. It’s common for the Hyatt to hear from new clients who say they’ve attended a Chamber event and decided to have their wedding or other event there because of it. “Our relationship with the Chamber does the same thing for the community that it does for us. It gives that small business owner an opportunity to network and create a bigger path for their business,” says Hall.
BUILDING A BETTER GREATER GREEN BAY ONE EVENT AT A TIME
arina Raddatz, special events manager for the Greater Green Bay Chamber, crafts events around Chamber member’s businesses and takes great pride in bringing people together. “Creating networking events that add value for all of our members is so important,” says Raddatz.“Constructing a welcoming space where people can come to meet new people, talk with people they know and have a fun time — it feels effortless,” she adds. Her role as special events manager is to create, plan and execute memorable and impactful events that are educational, inspirational and celebratory for Chamber members. “Many of our events cater to business people who want to learn how to improve their business or business skills. I find it to be incredibly important to have a platform built for our members in regards to added value,” says Raddatz. Popular Chamber events include:
❝
The Chamber gives that small business owner an opportunity to network and create a bigger path for their business.
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— Kristine Hall
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Business & Breakfast Business After Hours Power Networking Breakfast Golden Apple Awards Business Recognition Luncheon Chamber Golf Outing Classic Welcome Back Packers Luncheon Chamber Annual Dinner
“The more and stronger relationships people have, the more businesses will grow,” says Raddatz. “Sometimes it’s not ‘what you know, but who you know’ and in the community the same things occur. Whether it is recruitment, creating relationships that may encourage someone to start their own business, grow their business or to come up with ideas to better serve the community. People that are engaged want to make the community a better place for their career, life and family. Engagement doesn’t happen overnight, but if we are laying down the right platform with events, it can begin and grow there,” she says.
BY ALLISON B ARNES PHOTO BY STEVE LEVIN Summer 2015 | Collective IMPACT 9
Taking the leadership
JOURN K
rystle Smits, benefits specialist at Foth, believes leadership is a journey, not a destination. She applied to become a member of Leadership Green Bay in hopes of building on her leadership skills. “Leadership Green Bay helped round me out as a leader. It provided informational and educational opportunities along the way that I wouldn’t have been able to get otherwise. I was able to bring what I learned back to Foth,” says Smits.
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I would recommend this program to anyone, regardless if they are in a leadership role or not.
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— Krystle Smits
10 Collective IMPACT | Summer 2015
EY Smits is part of the graduating class of 2015. When she began in the fall, she didn’t know another member of the class. By the end of the program, Smits had made strong connections. “By the time we were graduating, everyone knew each other well,” she says. “I’d feel comfortable reaching out to any of the individuals I met along the way if I needed help in the future.” Smits believes Leadership Green Bay improves the quality of life in the region by showcasing the many different facets of the community, including history, education and government.“The program gives leaders an idea of what is going on in our community and what the needs are. It helps individuals grow on a personal level, but it also encourages them to give back later in life, one way or the other,” she says. Smits got out of the program what she had hoped for, and more. She wanted to grow her skills and evolve her career — Leadership Green Bay proved to be a good platform to do both. “I would recommend this program to anyone, regardless if they are in a leadership role or not. There is a lot of personal development incorporated into the program; it’s a great way to network and a chance to understand the different components that go into making up Greater Green Bay,” says Smits. “Tom Lyga does a great job keeping it interesting — fresh and new.”
LEADERSHIP GREEN BAY ENGAGES LEADERS AND INSPIRES CHANGE
eadership Green Bay is a community-based leadership program that accepts approximately 40 professionals each year. Individuals gather once a month to learn about the social issues and challenges facing the Greater Green Bay community while developing leadership skills.There is also a group community project that introduces participants to local social or public issues that need attention.The intent is for graduates to become stronger leaders and more engaged community stewards. Tom Lyga, director of leadership and education for the Greater Green Bay Chamber, explains Leadership Green Bay offers a balance of community awareness, engagement and leadership skills development. “We are making people more aware of community issues and giving them the tools to do something about it,” says Lyga. The program’s mission statement is “Inspiring Leaders to Enrich Our Community.” Since its inception in 1985, Leadership Green Bay has motivated more than 1,000 graduates to take charge of their careers and make an impact on individuals and organizations in Greater Green Bay. “Participants are going out, getting engaged in the community and helping move Greater Green Bay forward,” adds Lyga. Leadership Green Bay classes have completed more than 140 small group projects. These range from bricks and mortar projects to initiatives designed to impact groups of individuals. Notable projects include: Live54218, Bay Beach Amusement Park Train Depot,Teen Leadership Green Bay, Flags in Leicht Park, “Color the World” at the CP Center, Walk a Mile in Her Shoes event, East River trail markers and cleanup, Caring Closet at Nicolet Elementary and Bring Back the Beach. Lyga reveals if the volunteer hours were calculated based on the time spent working on the team projects, it would add up to more than $2.3 million of volunteer time given back to the Greater Green Bay community.
BY JENNIFER HOGELAND PHOTOS BY STEVE LEVIN Summer 2015 | Collective IMPACT 11
Leadership Green Bay’s
IMPACT continues...
A
my Seehafer, senior operations manager and senior organizational development specialist at Foth, was in the Leadership Green Bay graduating class of 2012. She reveals now, three years later, Leadership Green Bay continues to influence her career. “One of the biggest advantages of going through Leadership Green Bay is being exposed to so many great community leaders,” says Seehafer. “I find myself on a weekly basis, in some shape or form, working with people that I wouldn’t have known or been exposed to had it not been for Leadership Green Bay.” And her small group project continues to get attention. The work done for the CP Center — “Color the World” — brightens the day of children and families that utilize the lower-level therapy services area. Seehafer explains before going through the program she would never have known the Center had an unmet need.
12 Collective IMPACT | Summer 2015
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— Amy Seehafer
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As an organizational development professional, she’s passionate about not only developing her own leadership skills, but also supporting fellow leaders. Seehafer is honored to be part of the team guiding the Leadership Green Bay program. She adds, “I feel being part of this incredibly impactful program has been very rewarding.�
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After graduation, Seehafer decided to stay involved. She began by chairing the program’s curriculum committee. Today Seehafer serves on the executive committee.
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“As a community there are things we don’t necessarily think about or we don’t always see the needs out there.The Leadership Green Bay program opens the eyes of the community’s best and brightest to the needs in the community,� she says.
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A young profe CURRENT – YOUNG PROFESSIONALS NETWORK HELPS RETAIN TALENT
urrent is a young professionals program run through the Greater Green Bay Chamber designed to attract, engage, develop and retain the area’s young talent. It does so by captivating young professionals and initiating their involvement in the business community. Current targets individuals age 21 – 40, although the program is not restrictive. Members come from a variety industries and employers — the term “professional” applies to any individual hoping to take advantage of Current’s offerings. “Young professionals benefit from Current through professional development, making a connection to the community and social interaction, all of which are critically important to managing talent,” says Brian Johnson, program manager for Current – Young Professionals. The program connects members to existing community resources while simultaneously providing events and programs that provide a meaningful experience and often a lasting impression. He’s heard countless stories of how Current has inspired young professionals to make the Greater Green Bay area home. Data collected reveals 23 percent of the members say Current’s programming has positively impacted them, and therefore they are more likely to stay in the community because of their involvement in the program.With 1,800 individual members, the statistic translates to an estimated economic retention impact of $23 million. Johnson explains Current contributes to the Chamber’s mission of strengthening member businesses by enhancing workforce development with its program offerings, promoting economic development by retaining the talent pool and improving the quality of life by getting young professionals engaged in the community.
BY JENNIFER HOGELAND PHOTOS BY STEVE LEVIN
14 Collective IMPACT | Summer 2015
GIVIN ❝
You might meet your next business collaborative partner, your next presenter or your next resource at an event.
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— Rashad Cobb
R
ashad Cobb, director of education and career initiatives for the Boys & Girls Club of Green Bay, has been a member of Current for more than three years, although he attended events for years as a nonmember. Not from the area, Cobb wanted to connect with fellow young professionals and take advantage of the program’s professional development opportunities. Cobb explains his membership has allowed him to connect with other professionals that are doing good things in the community and have a similar philanthropic spirit. This charitable nature earned Cobb Current’s 2014 Young Professional of the Year award. He reveals he’s humbled by the honor. Cobb credits the variety and number of organizations he’s involved with for winning the award. Cobb makes the most of the platform provided by Current to share his story. “Every time you interact with someone, you have the opportunity to tell your story and the story of your organization, which in my case is the Boys & Girls Club,” he adds.
ssional shares his
G SPIRIT Because Cobb oversees a job development program at the Boys & Girls Club, he is often searching for young professionals to talk to groups of children.“I often need young professionals from a wide network of industries to come in and talk to my kids about career paths and what it means to work in a particular industry. I have a long list and a large network of people I met through Current that are willing to help,” he says. Cobb believes Current contributes to the community’s quality of life by being committed to the professional development of young professionals and creating opportunities to get members engaged. “I encourage all young professionals to check it out,” adds Cobb. “You might meet your next business collaborative partner, your next presenter or your next resource at an event. I’m thankful Brian Johnson and the group at Current let me be part of what they do.” Summer 2015 | Collective IMPACT 15
Current provides social network and
PROFESSIONAL
DEVELOPMENT
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Being exposed to other professionals, activities and nonprofit organizations in the area made me feel more a part of the community I live and work in.
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— Katie Braun
16 Collective IMPACT | Summer 2015
K
atie Braun, marketing manager at Orthopedic & Sports Medicine Specialists of Green Bay, has also been a member of Current for three years. She attends the Lunch n’ Learns when they fit into her schedule, explaining they give her ample time to meet new people, network and hear from local executives. Braun goes to several After 5 and special events throughout the year.
to stay in the area. The connections I made through Current helped,” she says. She credits Current for introducing her to what the community has to offer.“Being exposed to other professionals, activities and nonprofit organizations in the area made me feel more a part of the community I live and work in,” says Braun. Braun explains Current has also made a significant impact on her professional development. She served on the program’s marketing committee and recently became chair of the steering committee.
Growing up approximately 20 minutes from Green Bay, Braun didn’t have anything to tie her to the city. Even after accepting a job in Green Bay, she spent most of her time outside the office in her hometown. “It has given me a role I don’t have at work,” adds Braun. “I have a lot of responsibilities “Then I joined Current. I started to at work, but I don’t supervise people — I meet people and created a network. work in a department of one — so Current I made the commitment to move to has allowed me to grow my skills, including Green Bay and actually just purchased how to work with a team and supervise a home here — I made the investment groups, in a different atmosphere.”
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Impact that GOVERNMENT AFFAIRS ADVOC ATES ON BEHALF OF MEMBER BUSINESSES
he Greater Green Bay Chamber’s Government Affairs department supports the business community in two primary ways: assisting members through local and state regulatory processes and lobbying for local, state and federal policies, codes and programs that promote business growth and create jobs. “Every day the legislature is coming up with new proposals and regulations. It’s important to have someone to keep an eye on these regulations, alert businesses when they are changing and when they are impeding on their ability to be successful — having someone speak up for them is incredibly valuable,” says Jayme Sellen, director of government affairs for the Greater Green Bay Chamber. Sellen explains most organizations don’t have the time or resources to promote policies that would enhance their business, much less fight unfavorable legislation. She adds, “That is where I come in — to be that voice to tell our legislators how administrative codes or proposed state laws would impact the business community.” By advocating for businesses, the Chamber is strengthening the community. “I believe if you have a strong economy and a strong workforce, everything else follows,” says Sellen. “So, if we have rules and laws in place that allow businesses to grow and to pay employees a family-supporting wage, then the overall quality of life and general well-being is going to be substantially higher in Greater Green Bay.”
BY JENNIFER HOGELAND PHOTO BY STEVE LEVIN
MAKES A
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usinesses need to have the same regulations and advantages to succeed. A small legislative change had a dramatic change on fixed base operators at Austin Straubel International Airport in Green Bay, including Jet Air Group. Sellen explains Wisconsin was one of five states that had sales tax on aircraft parts and labor.When Jet Air would bid on a project, they would have to include the 5.5 percent sales tax. They lost many bids because they couldn’t be competitive. When she heard about the matter, she got involved. She explains Government Affairs is all about relationships, so she reached out to her network, worked with a coalition and urged legislators to support a sales tax exemption. “We kept each other up-to-date on who we had been talking to and what legislators had concerns or offered their support.We tried to mitigate any concerns as much as possible by either explaining things better or making modifications to the bill,” says Sellen. It took approximately seven months for the issue to go through the proper hearings, be voted on by the full senate and assembly and get signed into law by the governor. The result had an impact on the local economy and workforce. “Jet Air estimates after we were successful in lobbying for the sales tax exemption they were able to increase their winning bids by 40 percent,” says Sellen. “They are adding mechanics to fill all the bids they are getting. It was a fast-growing company, before and changing this law has propelled their growth even more.” While the change helped one employer in Brown County, Sellen explains the exemption had a ripple effect across the whole state.
18 Collective IMPACT | Summer 2015
DIFFERENCE “The fiscal note said the exemption would cost the state about $1.9 million, but it actually brought in a whole lot of revenue. Before, money was going to mechanics in different states, but it has now created jobs here and it is growing revenue for the state by more than what it cost,” she adds.
This is one example of how Sellen, on behalf of the Greater Green Bay Chamber, used her connections and know-how to get results. She helps member businesses find their way through the red tape, navigate the system and get in touch with the right people.
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I believe if you have a strong economy and a strong workforce, everything else follows. — Jayme Sellen
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Summer 2015 | Collective IMPACT 19
Incubator re ADVANCE INCUB ATOR SUPPORTS AREA BUSINESSES tarting a business is no easy feat. To succeed, many startups need support. Advance, the economic development arm of the Greater Green Bay Chamber, is committed to improving the local economy by assisting businesses. The Advance Business & Manufacturing Center incubator is an important economic development tool for the Chamber. The incubator provides access to resources and support for startup and expanding businesses. It offers the assistance and services needed for businesses and organizations to launch and grow. Incubator tenants appreciate the professional setting as well as the shared office amenities, including a receptionist, meeting space, copier, fax and Wi-Fi. Business mentoring is available from on-site partners like SCORE, NWTC Center for Entrepreneurship and the UWGB Small Business Development Center. “An incubator is a program designed to help develop startup companies, so we have business mentors and coaches, networking events, professional development courses and on-site partners to offer assistance,” adds Elizabeth Slade, incubator program manager with Advance Business & Manufacturing Center. These resources and services are what many startups and growing businesses need to get on their feet.When they’re ready, they move out and occupy building space in the community. Since its inception in 1985, 258 businesses have graduated from the incubator. “I’d safely say about 70 percent of them five years after leaving here are still in business or were attractive enough businesses to be purchased or merged with another company,” says Slade. She explains the incubator startups contribute to workforce development. They are responsible for creating at least 1,000 new jobs in Brown County each year. These jobs translate into an investment in community projects, charitable contributions and supporting local businesses. “The economic impact of this program on the community is huge,” adds Slade.
BY JENNIFER HOGELAND PHOTO BY STEVE LEVIN 20 Collective IMPACT | Summer 2015
I
n 2009, when Mike Verkuylen needed infrastructure to help support his business, he discovered the Advance Business & Manufacturing Center incubator had exactly what he was looking for. Two years later, when he merged with Innovari, an interactive energy platform developer, Verkuylen continued to find the incubator’s resources valuable — everything from the business connections to the copy machine. “The deciding factor for me to become part of the incubator was being attached to NWTC,” says Verkuylen.“It gave me the ability to go up and meet with the dean of engineering as well as the professors and administrators that are promoting entrepreneurial studies.” He shares an example of how his company saved thousands of dollars because of the NWTC connection. “NWTC has a strong relationship with Milwaukee School of Engineering (MSOE). As I was building our first prototypes of our patented
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The Advance Business & Manufacturing Center ultimately gives any young, struggling business access to resources that are at a cost we could never afford in the real world.
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— Mike Verkuylen
sources help Innovari
SUCCEED technologies wireless switches I was able to bring those drawings up to the college, and they were able to put them in a rapid prototyping program that was owned by MSOE and they charged me $500. I was looking at having someone outside the school rapid prototype it, and the cost was over $5,000,” adds Verkuylen. He explains for a business starting from the ground up, this made a substantial difference. The students were also getting hands-on experience with a cutting-edge product. As Innovari grows, it’s been able to impact workforce and economic development. In the last 18 months, it went from 44 employees to over 150. Many of these employees own homes, have families and are giving back to the community. After more than five years at the incubator, Innovari is ready to graduate. While the move is bittersweet,Verkuylen credits the Chamber program for getting the business a strong start. “The Advance Business & Manufacturing Center ultimately gives any young, struggling business access to resources that are at a cost we could never afford in the real world,” says Verkuylen. “With these resources, a business has the freedom to become what it will be.”
Summer 2015 | Collective IMPACT 21
Youth Apprenticeship
HIS
YOUTH APPRENTICESHIP OFFERS AN IRREPLACEABLE EXPERIENCE
outh Apprenticeship is part of Wisconsin’s School-toWork initiative and an important workforce development program the Chamber has been involved in for nearly 20 years. It’s a one- or two- year program providing high school students with opportunities to learn a specific job skill through a combination of classroom and on-the-job learning. “These students are mentored and prepared for employment in their specified field to increase their success rate moving forward in both higher education courses, certified training classes and overall career skill development,” says David Schultz,Youth Apprenticeship manager at the Greater Green Bay Chamber. The program melds perfectly with the Chamber’s mission to strengthen member businesses through enhancing workforce development. It provides employers and businesses an opportunity to familiarize engaged students in company culture. Other program benefits include:
✔ The ability for employers to show a high school student the opportunities that exist in their career field
✔ An opportunity for businesses to provide real-world experience for our future workforce to consider so that talent can be retained in our area
✔ The ability for businesses to fill their pipeline with better groomed and prepared talent
✔ The potential to prepare young people throughout Greater Green Bay to be better prepared to enter the job force through providing stronger educational opportunities
✔ The ability for businesses to understand what our schools are doing to prepare our future workforce
BY ALLISON B ARNES PHOTO BY JENNY WALTERS
22 Collective IMPACT | Summer 2015
T
here’s “nothing more valuable than education and on-the-job experience,” says Mitchell Burdick, Youth Apprenticeship program participant and recent graduate of Preble High School. “I couldn’t think of a better head start for a high school student than the Youth Apprenticeship program,” he says. While in high school, Mitchell developed a passion for welding, and his welding teacher, Jeremy Meyer, introduced him to the Youth Apprenticeship program. Through his apprenticeship at Industrial Stainless Inc. (ISI) he advanced his training in welding, grinding and material finishing such as polishing. He continued honing his skills at ISI after graduating high school while pursuing more training at Northeast Wisconsin Technical College.“I took my education to NWTC to further my knowledge of welding,” he says. “I knew that an eight-hour school day probably wasn’t in my best interest, and the Youth Apprenticeship program had more to offer…It helped me get a head start,” says Burdick. Youth Apprenticeship students apply to be in the program their sophomore year of high school. Burdick officially began working for ISI in the
helped Burdick discover
PASSION second semester of his junior year. He attended high school for five hours each day and in the additional school day took welding classes at NWTC two days a week and worked at ISI the remaining three days. He credits the Youth Apprenticeship program for having an emphasis on education and for teaching him teamwork, leadership skills, general responsibility and intricate learning skills. It’s a “great opportunity for the employee and the employer because they get to bring me up their way and train me how they want me to be trained,” he says. “If it weren’t for the program and the people that help with the program, none of this would have happened. A big thanks to them!”
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I couldn’t think of a better head start for a high school student than the Youth Apprenticeship program. — Mitchell Burdick
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Summer 2015 | Collective IMPACT 23
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PRIVATE WEALTH
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Chamber program
PROVIDES OPPORTUNITY
F
or students like Sarah Miller, a recent graduate of Bay Port High School, the Youth Apprenticeship program offers a window into the real world that can’t be gained in the typical high school classroom. “Youth Apprenticeship does a really good job of helping students who know what they want to do find something that they can benefit from,” says Miller. “Giving high school students the opportunity to become involved in Youth Apprenticeship really develops the young workforce. It gives them a direction as to where they want to go and the opportunity to do so,” says Miller. Miller worked for two years as a CNA at ManorCare Health Services in Green Bay while studying at both Bay Port and NWTC. “You have to be up for the challenge and work with another person’s lifestyle that is different than your own. You have to respect that and understand where they are coming from,” she adds. This Youth Apprenticeship experience proved to Miller that a nursing career is what she wants to pursue. “Businesses should definitely be open to this program because not only does it benefit them with the young employees, but it’s a chance for people to move up in their workforce or in their companies. It’s also a huge benefit to the students to have this opportunity in the workforce that they are interested in. The experience is irreplaceable,” she says. Miller acknowledges her co-workers and nurse supervisors for teaching her about the everyday nursing experiences. She also credits Schultz for helping her feel comfortable about the experience, talking to her parents, communicating with her employer and understanding the goals she had for the experience.“This program is for students who look to achieve great things and hold themselves accountable.”
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This program is for self-motivated people who want to do good, better themselves and really get an idea for what’s out there.
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— Sarah Miller
Summer 2015 | Collective IMPACT 25
FUTURE
FOCUSED:
Chamber facilitates innovative academic career program
T
he Chamber’s Your Future Greater Green Bay Internet resource enables students, educators and local businesses to connect and reach out to one another for possible part-time employment opportunities, youth apprenticeships and job shadows. Lori Peacock, Green Bay Area Public School District director of college, career and community readiness, sees the Your Future Greater Green Bay program “as an opportunity or link for schools and students to connect with business and industry,” she says. “Among a number of different things it’s also one-stop shopping for internships and employment, and all of that is available in one place,” says Peacock. Students can search from over 16 career clusters, such as Health Science, Manufacturing, and Hospitality and Tourism, look at the availability in their career area and directly apply online.The program will be available for the 2015-2016 school year. “I think this aligns with academic and career planning so that students are thinking about their academic and career plan in middle school and high school,” Peacock adds. If a student is interested in multiple career areas and would like to do a job shadow to understand them both, then “counselors, teachers or parents
26 Collective IMPACT | Summer 2015
DEVELOPING OUR FUTURE WORKFORCE IS A CHAMBER PRIORITY
or Ashley Knutson, working with students and schools to develop career pathways and employability skills is a passion she’s carried with her from the days of being a teacher. “All of my programs have the objective to assist Partners in Education (PIE) schools with academic and career planning,” says Knutson.The Chamber established PIE in 1992 to connect businesses, area schools, post-secondary institutions and community organizations.
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The Chamber’s Your Future Greater Green Bay program is just another piece of students understanding the job market and their employability skills.
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— Lori Peacock
As the Chamber’s youth development manager, Knutson creates and manages programs to support businesses by attracting their future workforce at a young age and assisting this future workforce in acquiring training specific to their identified career pathway. Chamber programs she oversees include: ✔ Your Future Greater Green Bay is a platform where students, educators and businesses connect, communicate and collaborate. Businesses attract and train their future workforce, and students and educators connect classroom learning to the community
✔ Brown County Teen Leadership is a program to build and strengthen emerging young leaders with skills, knowledge and experiences that prepare them to be effective partners for positive change in Brown County
✔ FYI: Find Your Inspiration is an engaging and interactive
career exploration event to inspire students to obtain a thriving career in Greater Green Bay
✔ Career Conversations is an opportunity for educators can tell students to go to the website and get that information and have a direct contact with somebody in that field and set up a job shadow directly,” she says. “By 2017 every student in grades 6-12 must have an academic career plan that is updated annually with an educator and/or school counselor and parent,” says Peacock. The Chamber’s Your Future Greater Green Bay program is just another piece of students understanding the job market and their employability skills. It allows for good things to happen in the community between students and businesses.
to tour Greater Green Bay businesses while learning about a variety of careers and their connections to the classroom
✔ Financial Planning for College Seminar is a series of
two financial education events to assist families in preparation for funding a college education. Scholarships, student loans, FAFSA and other aid are addressed along with money management strategies while attending college
BY ALLISON B ARNES PHOTOS BY STEVE LEVIN Summer 2015 | Collective IMPACT 27
Leadership program offers teens
UNIQUE PERSPECTIVE
M
of area businesses
ost high school students would love the opportunity to get out of the classroom once a month and explore. The Brown County Teen Leadership program offers area sophomores a chance to meet their peers and local businesses, while developing their leadership skills. “If we give students an opportunity to see the Greater Green Bay area, in a way that students rarely get to see it, we really increase the likelihood that these high-caliber students are going to come back to our area after college and contribute to our community, as business owners or high-quality employees in the future,” says Mark Nicholas, chief compliance officer for PAi and vice chair of Brown County Teen Leadership. “This is a leadership development program designed to give high potential students some unique opportunities to grow their leadership skills. From the business perspective, the Chamber is committed to workforce development, and this program aligns very closely with that goal,” says Nicholas.
28 Collective IMPACT | Summer 2015
“One of the challenges that we have in this area is young professionals, in particular, think that they need to go to the bigger cities to have great careers.This program gives high school students an opportunity to see how much Green Bay really has to offer, by giving them opportunities to meet with community leaders and see how our community really works,” says Nicholas. “We are able to give them a glimpse into the many things that we do have to offer and take their focus off of the couple things that the larger cities can offer that we can’t. By doing that, we are going to attract the younger workers to our area and be able to retain young professionals, which is key to business success,” he adds. The program enables students to meet and learn from exceptional community leaders as well as develop lasting friendships with other students from the Greater Green Bay area. “Hopefully they gain an appreciation for the work that’s involved in creating change. They learn that change doesn’t just happen, someone has to make it happen.”
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From the business perspective, the Chamber is committed to workforce development, and this program aligns very closely with that goal.
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— Mark Nicholas
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WAGE & BENEFIT STUDY KEEPS COMPANIES COMPETITIVE
he Northeast Wisconsin Chambers Coalition (NEWCC) Wage & Benefit Study is a business resource of the Greater Green Bay Chamber. Cindy Gokey, economic development coordinator for Advance Business & Manufacturing Center, is the project coordinator of the study. She leads the coalition of five chambers — Greater Green Bay Chamber, Fox Cities Chamber of Commerce and Industry, Oshkosh Chamber of Commerce, Fond du Lac Area Association of Commerce and Waupaca Area Chamber of Commerce — that share the survey with the Northeast Wisconsin business community. Businesses pay a yearly fee to input wage and benefit data and then access the compiled survey results. Gokey reveals approximately 160 businesses currently contribute to the study.“Besides receiving information on an annual basis, companies appreciate that the information is accurate and from local sources — it’s valuable data to help them attract and retain quality employees,” adds Gokey. She explains national wage and benefit data can be useful, but it is often dated or not relevant to the local market. In the 2014-2015 study, participating companies provided data for 261 positions and responded to 172 benefit questions. Respondents are divided into industries with more than 70 percent coming from manufacturing, service or nonprofit sectors. “The Chamber has been doing some sort of wage and benefit study since the 1960s,” says Gokey. “Their focus is serving businesses, and this is one way they can help strengthen them. The data allows companies to hire and retain employees that are going to do the best job for their business.”
BY JENNIFER HOGELAND PHOTO BY STEVE LEVIN
30 Collective IMPACT | Summer 2015
RGL relies on wage and benefit study to
HIRE AND RETAIN valued employees
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The Chamber promotes and helps businesses succeed, and compensation and having a fair benefit package are an important part of that.
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— Jim Rasmussen
J
im Rasmussen, vice president of organization development and human resources at RGL in Green Bay, believes compensation isn’t a scientific method, but more of an art form. “It’s pieces of data you use to help with your judgment, but the more data you have the easier it is to make a good judgment,” he says.
Rasmussen has been using the NEWCC Wage & Benefit Study for four years. He finds it’s useful to have competitive wage information when managing compensation. He adds,“Local competitive information is one important factor we like to consider when determining how to fairly compensate our employees.” While it’s important to present a compelling offer to new hires, it’s even more important for RGL to retain current talent. Rasmussen keeps an eye on the wage data to keep compensation consistent with the local market.
“I can access it online at any time — I find the survey to be very user-friendly,” he adds. RGL also uses the survey data to put together a competitive benefits package. Rasmussen explains the company reviews benefits once a year, and the study is used as a benchmark. He says, “It gives us a good sense of confidence that we are staying in line with local employers or if we are slipping behind.” Rasmussen says the Wage & Benefit Study is a natural fit within the Greater Green Bay Chamber. “The Chamber promotes and helps businesses succeed, and compensation and having a fair benefit package are an important part of that,” he adds.
“Retaining employees is a much more effective way to focus your business rather than trying to be very good at recruiting them,” says Rasmussen. “If you are growing you have to do both, but if you aren’t growing you can do a He applauds project coordinator great job of retaining them.” Cindy Gokey for her responsiveness. Rasmussen says, “Sometimes when we Rasmussen refers to the study when are dealing with some of these issues, he needs to post open positions and to we need quick answers, and she’s been keep an eye on existing employee wages. very helpful.”
Summer 2015 | Collective IMPACT 31
Find us on Facebook! WWW.FACEBOOK.COM/ GREATER GREEN BAY CHAMBER
Pictured at the golf outing, from left, are James Nelson, Deb Meulemans, Kyle Peterson and Chris Ostrand.
Beth Larson and Kurtis La attend After 5 at Starry’s. Mar speaks at the Business R Luncheon.
Kellie Raether, above, Cats Anonymous office manager, celebrates graduation from the incubator. Steve Krueger, below right, heads to Leadership Green Bay graduation.
Proudly displaying their award, at left, at the Business Recognition Luncheon are, from left, Susan Baranczyk and Bridget O’Conner. Enjoying an After 5 event, below, are, from left, Kaela Gedda, Rhonda Deterville, Brad Binversie and Stacy Schlemmer.
32 Collective IMPACT | Summer 2015
Broadway Automotive left, celebrates a ribbon with, from left, Laurie Rad Cuene, Casey Cuene, and Ambassadors Betty Kittell Fisher. Attending After 5 at are, from left, Melanie and Nicole Grieg
arson, at right, rk Kaiser, below, Recognition
e, above n-cutting, dke, David d Chamber and Rhonda t Koko, right, Behnke ger.
The Advance Business & Manufacturing Center, below, hosted the Wisconsin Business Incubation Association quarterly meeting that included a tour of Lambeau Field.
Matt Zuengler, above left, and John Hager display the John M and Meredith B Rose Award presented to them by Leadership Green Bay. Celebrating Brown County Teen Leadership graduation, above right, are, from left, Ashley Knutson and Taylor Thomas.
Snapshots!
Greater Green Bay Chamber
Summer 2015 | Collective IMPACT  33
Upcoming Chamber events. AUGUST
Monday, Aug. 3 and Thursday, Aug. 6 Greater Green Bay Chamber’s Candidate Training Institute Tuesday, Aug. 4 Power Networking Breakfast Saturday, Aug. 15 Current - Young Professionals Kickball Classic Wednesday, Aug. 26 Current Connect: Get Plugged In Current - Young Professionals Member Engagement Program
SEPTEMBER
Tuesday, Sept. 1 Power Networking Breakfast
Wednesday, Sept. 2 Welcome Back Packers Luncheon 2015 - SOLD OUT
NOVEMBER
Wednesday, Sept. 16 Business After Hours Neville Public Museum
Tuesday, Nov. 3 Power Networking Breakfast Wednesday, Nov. 11 Manufacturing Awards of Distinction
Thursday, Sept. 17 Leaderfest
OCTOBER
Tuesday, Oct. 6 Power Networking Breakfast Wednesday Oct. 14 Business After Hours The Duck Blind
Oct. 28 - Nov. 4 Pompeii & Amalfi International Trip
Wednesday, Nov. 18 Business After Hours 1919 Visit titletown.org/events for more information on these events and more!
Thursday, Oct. 15 Annual Dinner
LEARN to be a LEADER
Leadership Academy for Front Line Production Workers
Six Mondays sessions Sept 28 – Nov 2 The Academy’s six, four-hour courses include: Conflict Resolution Critical Thinking and Problem Solving Working as a High Performing Team The Peer Leader Behavioral Based Safety Lean Overview
Skills You Need for Results You Deserve! 34 Collective IMPACT | Summer 2015
https://corporatetraining.nwtc.edu | email: corporatetraining@nwtc.edu
Chamber member anniversaries. 95 YEARS
Wisconsin Public Service Corp. Green Bay Press-Gazette JPMorgan Chase
40 YEARS
Midwest Communications Inc./ Northeast Wisconsin (WIXX, WTAQ, WNCY, WNFL, WRQE, WYDR)
30 YEARS
Golden Living Center Village Gardens Prime Time Printing Radisson Hotel & Conference Center Green Bay TEC - The Executive Committee
25 YEARS
Copps Food Center - Store 8186 Services Plus Brown County Library
20 YEARS
Bank First National Servpro of East-West Brown County
15 YEARS
Nicolet Memorial Gardens
10 YEARS
Ariens Company Bonewerks Culinarte’ A & K Truckland Inc. University Avenue Market Webster Avenue Market DeLorey Chiropractic Clinic Physician Partners Ltd. Forward Dental Allergy & Asthma Associates Green Bay Cardiothoracic Surgery Associates Meyer Theatre Corp. Dermatology Clinic S.C. Elite Foot & Ankle Clinic S.C. Glenn A. Hansen, D.P.M. Michael O’Neill, M.D. Radiology Chartered
Riverside Psychiatric Group S.C. Tower Clock Eye Center Urology Associates of Green Bay Wisconsin Oculoplastics Ltd. Women’s Specialty Care ServiceMaster Building Maintenance Hager, Dewick & Zuengler S.C. Western Racquet & Fitness Club
5 YEARS
Elmstar Electric Corp. BelGioioso Cheese Inc. The Nines The Water Store Festival Foods Suamico Green Bay Blizzard CGT Football Advisors Management Group Inc. Full Scope Creative DeLeers Construction Inc. ASPIRO GEI Consultants Inc.
Summer 2015 | Collective IMPACT 35
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Greater Green Bay Chamber 300 N. Broadway, Ste. 3A Green Bay, WI 54303